Shows
10 Minute MartechPhil Gamache: Tools Are Interchangeable, People Aren’tIn a MarTech landscape saturated with tools and AI-powered everything, Phil Gamache offers a timely reminder: the tech only matters if the humans using it are empowered. He and Sara dive into the rise of “counterculture” marketing—where brands win by spotlighting the people behind the process, not just the tools that power them.Phil: " It's not a differentiating factor to say that you're AI-powered. It's the default now. You should be, and it shouldn't really be part of your messaging.”Links & Resources:Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Phil: linke...2025-07-0113 min
We're Not MarketersPMMs, MarTech, and making AI actually useful w/ Phil GamacheIs product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a marketer today—and why product marketing often feels like a misunderstood offshoot of the craft. From the forgotten “P” in the marketing mix to the role of AI in shaping how teams work together, this episode balances reflection, tactical insight, and Phil’s unmistakable chill candor. Learn how product marketers can better collaborate with marketing ops, why summarizing research matters more than...2025-05-2947 min
Humans of Martech168: AI's Talent Crunch: Marketing jobs on the brink and those set to thriveWhat’s up folks, today we’re diving into the AI talent crunch and exploring which marketing roles have the strongest staying power and which are most likely to be replaced by AI.Summary: Shit is changing fast. Don’t wait for someone to guide you. Navigate this transition by focusing on judgment tasks while letting AI handle predictions. At risk are campaign operators, generic content creators, and report-pulling analysts. Set to thrive are resident AI implementation experts who select worthy tools, data orchestrators connecting proprietary data to AI, product/customer marketers with genuine empathy, ethics guardians preven...2025-05-0654 min
Pretty Funny Business2.15 So You Wanna Start a Podcast ft. Phil Gamache of Humans of MartechIn this episode of Pretty Funny Business, we’re chatting with Phil Gamache, the genius behind the Humans of Martech podcast. Phil takes us on a journey through his world of marketing automation, the wild ride of podcasting, and even the creative chaos of AI-generated content.We dive into what it’s like to turn a passion project into a full-time gig, the ups and downs of small business life, and how to keep your industry connections alive while chasing big dreams. Plus, Phil gets real about balancing work, family life, and parenting-cue the toys! (Yes, we’re tal...2024-12-051h 11
Humans of Martech104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AIWhat’s up everyone, today we have the honor of sitting down with a true martech Jedi Master: Paul Wilson, Founder and Chief Strategist at GTM Systems.Summary: Paul wielded his lightsaber of wisdom, skillfully navigating the nebula of modern marketing technology and the rise of generative AI. He shared insights on the strategic dance of early freelancing in martech during the dawn of marketing automation and how there are similar opportunities today with harnessing the Force of generative AI. We delved into marketing operations, where professionals are like astute navigators of starships, steering through the complex co...2024-01-3055 min
RevOps FMA Glimpse Into the Future of Martech - Phil GamacheMartech continues to expand and shift at breakneck speed. Hot startups from five years ago have become legacy incumbents. Some platforms consolidate into monolithic suites while other categories break apart into specialized point solutions. AI looms over everything, with potential to disrupt virtually every established paradigm. Who better to guide us through this landscape than Phil Gamache, one of the humans behind the awesome Humans of Martech podcast? Join us for a deep dive into the future of Martech and a behind-the-scenes glimpse at how Phil and Jon produce their show using the...2024-01-2253 min
Humans of Martech102: Revealing the secret prompts and process behind our AI imagesWhat’s up folks. As we close in on episode 100 and the end of this season, one episode that’s been on the list for a while now is revealing how we do our AI images. Most of the comments we get on our social posts aren’t “wow amazing content, love the CDP topics, I learned so much about email deliverability…” It’s usually “that cover art is SO cool, what’s the prompt that you use, what tool are you using for these amazing images?”So without further ado, let’s go behind the curtain and walk y...2024-01-1656 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthUsing Midjourney For Eye-Popping Imagery -- Phil Gamache // Humans of Martech podcastPhil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing valuable content to an audience, podcasts need visually appealing elements to stand out in a crowded landscape. AI image generators like Midjourney are game-changers for podcasters looking to create distinctive and eye-catching visuals that align with a podcast's brand and content. Today, Phil discusses using Midjourney for eye-popping imagery. Show NotesConnect With: Phil Gamache: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and Cal...2023-11-1417 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthUsing Midjourney For Eye-Popping Imagery -- Phil Gamache // Humans of Martech podcastPhil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing valuable content to an audience, podcasts need visually appealing elements to stand out in a crowded landscape. AI image generators like Midjourney are game-changers for podcasters looking to create distinctive and eye-catching visuals that align with a podcast's brand and content. Today, Phil discusses using Midjourney for eye-popping imagery. Show NotesConnect With: Phil Gamache: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and Cal...2023-11-1417 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMeet the Humans of MarTech -- Phil Gamache // Humans of Martech podcastPhil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and technologically advanced, it's important not to lose sight of the human and creative aspects. The Humans of Martech podcast aims to maintain a balance by highlighting the human and creative aspects of marketing alongside the technical and data-driven elements. Today, Phil discusses how he got into martech and why he started the Humans of Martech Podcast Show NotesConnect With: Phil Gamache: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy...2023-11-1318 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMeet the Humans of MarTech -- Phil Gamache // Humans of Martech podcastPhil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and technologically advanced, it's important not to lose sight of the human and creative aspects. The Humans of Martech podcast aims to maintain a balance by highlighting the human and creative aspects of marketing alongside the technical and data-driven elements. Today, Phil discusses how he got into martech and why he started the Humans of Martech Podcast Show NotesConnect With: Phil Gamache: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy...2023-11-1318 min
Humans of Martech86: Deanna Ballew: Embracing open source composable martech, AI literacy and qualitative insightsA Two Decade Journey Through the Whirlwind of Tech When asked about her impressive tenure at Acquia and Widen, spanning nearly 20 years, Deanna offered a wealth of insight. Unlike many professionals in the tech industry who frequently switch roles, Deanna has remained at Widen, continuing with the organization even after its acquisition by Acquia. The secret to her long-term commitment, she explained, is the opportunity for growth and the freedom to evolve without stagnation. In search of what she referred to as the 'Goldilocks' of companies, she found the perfect balance at Widen. The organization...2023-08-2949 min
Humans of Martech85: Arun Thulasidharan: Warehouse-native martech and an alternative pricing modelSummary: Arun clarifies 'warehouse-native' and 'connected' concepts, positioning Castled.io as a flexible solution that caters to specific customer needs. He addresses challenges in traditional martech, such as the disparity between customer base size and value derived, and presents Castled.io's unique solutions like an alternative pricing model and immediate data access. Arun navigates the issues of a warehouse-native approach, providing strategies for handling real-time data and minimizing compute charges. He cautions against seeing warehouse-native adoption as merely an escape from reverse ETL, emphasizing its potential to resolve existing martech problems and enhance functionalities. Arun encourages a positive attitude...2023-08-2246 min
Humans of Martech84: Tejas Manohar: The past, present, and future of Composable CDPsSummary: The future of CDPs, as envisioned by Tejas, is a more flexible, adaptable data architecture that Hightouch is actively shaping. Hightouch, even without the data collection component, is recognized by some of the largest companies in the world as their go-to CDP. Tejas stresses that the reconciliation of 'truth' in data between marketing and data teams isn't solely a tech or architecture problem; it requires an operational shift and closer collaboration between teams. The conversation serves as an essential guide for businesses seeking to optimize their data use and enhance customer experiences.The Software solutions like...2023-08-151h 00
Humans of Martech83: Kate Nowrouzi: Mailgun's VP of Deliverability on email subdomain strategies and inbox placement toolsWhat’s up everyone, today we’re joined by Kate Nowrouzi, VP of Deliverability at Mailgun by Sinch.Summary: Kate brilliantly dissected the complex realm of email marketing, highlighting the critical need for strategic decision-making and a meticulous, step-by-step approach to restore domain reputation. Drawing upon her unique shift from fighting spam to aiding marketers, she illuminated the nuanced layers of email deliverability. Reinforcing the superiority of genuine engagement over manufactured interactions, Kate underlined the importance of understanding audience needs, continuously refining strategies, and valuing quality over quantity. She also acknowledged the transformative potential of new technologies like...2023-08-0842 min
Humans of Martech82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martechWhat’s up everyone, today we have the distinct honor of being joined by the Martech Landscape creator, the Author of Hacking Marketing, The Godfather of Martech himself, mister Scott Brinker.Summary: Scott sees AI as a power boost, not a replacement in marketing. He imagines marketers wielding AI to parse data and enhance specialist roles. AI's potential when combined with composability democratizes technical tool access, letting every marketer glean key insights from huge data. Yet, the human touch in martech is vital; marketing leaders need training and internalcommunication chops. Scott's future martech leaders are tech-savvy, eloquent co...2023-08-0147 min
Humans of Martech81: Pini Yakuel: Self-optimizing campaigns, the cost of generalization and packaged MartechWhat’s up everyone, today we’re joined by Pini Yakuel, a trailblazing entrepreneur and the dynamic CEO of Optimove, a company at the forefront of AI in marketing.Summary: Pioneering the intersection of AI and marketing, Pini Yakuel sheds light on the transformative potential and present limitations of AI in the creative process. With Optimove, the era of hyper-personalized marketing campaigns has been around for a while, encouraging early-stage marketers to embrace the uniquely human aspects of their craft. Pini's vision harmonizes human creativity and AI precision, reshaping marketing strategies through self-optimizing campaigns and introducing an inno...2023-07-2546 min
Humans of Martech80: Wyatt Bales: Redefining marketing with AI, SQL, full-stack pros, and the automation of end-to-end campaign requestsSummary: Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vision? The future marketer as a 'full-stack' pro, tech-savvy and strategic, partnering with AI to steer marketing operations to be faster and more data-driven. Wyatt emphasizes maintaining a strong grasp on foundational skills alongside AI tools. In his projected future, consumers willingly opt into hyper-personalized, non-intrusive ads, reshaping advertising dynamics. His takeaway? The marketing landscape is becoming a less daunting journey, navigated by versatile, full-stack professionals who strike the perfect balance between tech and strategy.2023-07-1850 min
Humans of Martech79: Aliaksandra Lamachenka: The rise of data product managers and the organic evolution of AI in marketingWhat’s up folks, today we’re joined by Aliaksandra Lamachenka, Marketing Technology Consultant and Nonprofit founder.Summary: Aliaksandra takes us on a journey through the evolving AI landscape in marketing, promising a future shaped by deep human expertise and broad understanding, all areas where AI is still playing catch up. The episode is ripe with insights about the rise of hybrid, business-savvy data product managers, who are subtly revolutionizing martech by marrying marketing perspectives with innovative thinking. They are unearthing overlooked insights, much like Duolingo, which leveraged data science to redefine its target metrics and boost its...2023-07-1146 min
Humans of Martech78: Juan Mendoza: The ethics of generative AI, trust, transparency and the threat of dehumanizationWhat’s up everyone, today we have the pleasure of chatting with the profoundly eloquent Juan Mendoza.Summary: Juan unpacks the unique journey of OpenAI, underscoring the importance of distinguishing between tech hype and real value. As AI intertwines with our lives, Juan highlights the delicate dance of harnessing its efficiency while preserving human creativity. He calls for a critical balance in using AI as a creative aid without stunting our own creative prowess. Amid the benefits, Juan also raises crucial questions about trust and privacy, advocating for marketers to use AI responsibly. Ultimately, this episode re...2023-07-0458 min
Humans of Martech77: Boris Jabes: Decoding the composable CDP, the future of data activation and AI in marketingWhat’s up folks, today we’re extremely privileged to be joined by Boris Jabes, the Co-Founder & CEO at Census.Boris is originally from Ottawa, Canada where he went on to study Computer Science at the University of Waterloo He got his start at Microsoft where he spent 7 years in various Program Manager roles leading C++ and 3D graphics for Visual StudioHe then moved to SanFrancisco to co-found a password manager tool called Meldium, backed by Y Combinator In 2014 he sold the startup to LogMeIn where he became a Senior Director for a year and a half...2023-06-2753 min
Humans of Martech76: Dan Balcauski: Adventures in the world of SaaS pricingIn our latest episode, we're thrilled to feature Dan Balcauski, Founder of Product Tranquility, as we navigate the world of SaaS pricing models.About Dan BalcauskiStarted his career in product management at National Instruments, based in Austin, Texas.Ascended to the role of Product Strategy Principal at SolarWinds, a SaaS company serving DevOps and IT professionals.Made a significant shift to B2C, leading product at LawnStarter Lawn Care.Boasted a successful freelance career as a product manager, earning a place in the top 3% of PM professionals worldwide on Toptal.Imparts his industry knowledge...2023-06-2050 min
Humans of Martech75: Mike Rizzo: Building resilient Marketing Ops through communityWhat’s up everyone, today we have the pleasure of chatting with Mike Rizzo, you’ll be hard pressed to find someone who’s done as much for the marketing Ops community.He got his start in marketing at California-based tech startups and eventually worked in b2b SaaS where he got his hands dirty in several martech toolsIn 2017, he founded MO Pros, a Slack channel dedicated to connecting with Marketing Operations ProfessionalsMike also took a short turn in the agency world where he was Director of Marketing Strategy for Client Accounts at Human, Orange County’s full-service Inbound...2023-06-1346 min
Humans of Martech74: Pratik Desai: A time traveler’s guide to martech and personalizationWhat’s up folks, today we have a super fun conversation with Pratik Desai, Founder and Chief Architect at 1to1.Pratik’s a Rocket Scientist turned Martech personalization expertHe’s armed with a bachelor’s from Rutgers in Aerospace and Mechanical EngineeringHe got his start at Accenture in Technology Consulting and later J&J in consumer apps as a digital product managerHe later took a deep dive into Martech when he became Lead product manager at PVH focused on Salesforce Marketing productsThis led him to spend 3 years at Salesforce where he worked his way up to Perso...2023-06-0658 min
Humans of Martech73: The art of healthy escapism and the importance of disconnecting from workToday, we are diving deep into a topic that's pertinent in our fast-paced, hyper-connected world… no not AI, taking a break from that haha - Talking about escapism, and the importance of disconnecting from work. On the show we like to balance the hard martech topics but also the human angle. This is an episode that feels quite timely. In a time where being 'always-on' is the norm, and our work Slack is just a ping away, it's crucial to understand the significance of stepping back. Escapism isn't just abou...2023-05-3046 min
Humans of Martech72: Bobby Tichy: AI and the future of Martech, a deep dive from SFMC to BrazeWhat’s up folks, today we’re joined by Bobby Tichy, he’s Co-Founder and Chief Solutions Officer at Stitch. Bobby’s a highly respected Martech veteran having spent over a decade working in technical roles for some of the biggest names in martech:He spent a combined 6.5 years working on the Professional services teams at arguably 2 of the most well known companies in martech, Salesforce and Marketo where he was able to lead and support countless implementation projects for some of the biggest brands in the world.At Salesforce he focused on Marketin...2023-05-1626 min
Humans of Martech71: Find the top AI marketing tools and filter out the noiseWhat’s up everyone,If you haven’t checked out our previous 3 episodes in our AI series you might want to before this episode, we give you a lot of context around some of the events that have happened and will shape the conversation today.So basicallyHow fast could AI change or replace marketing jobs?How marketers can stay informed and become AI fluentExploring new paths to future-proof your marketing career in the age of AIToday we’re diving into specific tools… there’s...2023-05-091h 14
Humans of Martech70: Exploring new paths to future-proof your marketing career in the age of AIWhat’s up folks. This is part 3 of our deep dive into AI impacts on marketing jobs.I want to start off by apologizing that this episode might be a bit rusty, I’m attempting to record this while fully sleep deprived thanks to a 1 week old newborn at home haha Our daughter arrived nice and early and, yeah it’s been a wild change in sleeping patterns haha.In our first episode we introduced the topic and covered how fast AI could replace marketing jobs and what the transi...2023-05-0253 min
Humans of Martech69: How marketers can stay informed and become AI fluentWhat’s up folks. This is part 2 of our deep dive into AI impacts on marketing jobs.In our last episode we introduced the topic and covered how fast AI could replace marketing jobs and what the transition might look like. It's not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI's no longer just a loosely backed buzzword; it's doing things today that we used to think were impossible. So, as marketers, we've gotta take this tech seriously.Ne...2023-04-2529 min
Humans of Martech68: How fast could AI change or replace marketing jobs?What’s up JT, good to chat again. When you aren’t podcasting or consulting, what are you reading or listening to these days?Yeah I’ve been BUSY. Bobiverse books, of course but also lots of Mario with my kids – haha, my downtime totally spent on guilty pleasures.Haha yeah you had a head start on Bobiverse but I overlapped you… that’s probably going to change soon for me… I don’t think I’ve announced this on the cast yet but my wife and I are on baby watch, fir...2023-04-171h 06
Humans of Martech67: How a marketing roadmap can keep your team focusedWhat’s up everyone today we’re talking about marketing roadmaps. Rodmaps are usually more common with tech product teams and they are also very common in the project management world. It’s about giving your team the big picture and helping everyone align on project goals. Anyone who’s been in marketing knows that this is something super useful that can be applied to this practice as well.Key takeaway: While it doesn’t always have to be set in stone, a roadmap helps your team stay accountable to certain tasks and deliverables but it’s also a focus...2023-03-0738 min
Humans of Martech66: A guide to data models and dynamic dashboards for marketersWhat’s up everyone? Today is a bit of a follow-up on the previous episode about building dashboards, check that one out first if you haven’t already.Today we’re taking this a step further and talking about data models and the limits of building dashboards.Here’s a typical stance on dashboard design:It is best to focus on the ideal scenario, and worry about the practicalities of implementation later, Or “let the ops team worry about that” as they call it. Haha yeah… This approach may seem appealing...2023-02-2226 min
Humans of Martech65: It takes a village to build a dashboardWhat’s up everyone, today we’re taking a dive into the world of dashboard building.Startups may not always have the luxury of having a dedicated data analyst on staff, which means marketers may need to get more hands-on with data. Yeah I haven’t had the data analyst luxury in my career very often! In episode 38, we discussed marketing reporting and how you can use key reports to help highlight impact and find new opportunities. But we’re not talking about reports here right?That’s right, dashboards aren’t reports. They are liv...2023-02-0327 min
Humans of Martech64: Procrastinator’s guide to Google Analytics 4Universal Analytics is sunsetting in July 2023, and its replacement, Google Analytics 4, isn’t exactly getting a warm reception. For digital marketers, SEOs, analysts, and basically anyone else who got used to GA3 over the past decade, it’s a bitter pill to swallow.Ok, I’ll confess: I’ve been a bit further behind on Google Analytics 4 than I wanted. Like many marketers, I struggle to balance martech innovation against the reality of my day-to-day life. I admit I had been procrastinating on learning GA4, but no more.I’ve spent the last few months going as d...2023-01-1728 min
Humans of Martech63: Recaping takeaways from guest episodes in season 1Season 1 featured our first 50 episodes, 20 of which were guest episodes. In today’s episode we’re going to recap our key takeaways from each guest episode in season 1.Our first guest episode featured Lauren Sanborn, Director of RevOps at CallRail. She recently moved over to DataRobot, an AI cloud platform for Data Scientists. Aside from leaving us with several marketing and sales alignment tips, my favorite takeaway from Lauren was to not be so hard on yourself if you don’t know what you don’t want to do (for work). Her advice was to get out t...2022-06-2846 min
Humans of Martech62: Ramli John: Writing the book on product-led onboardingHey folks, today we’re joined by Ramli John, one of my favorite marketers and someone I’ve admired and followed on Twitter for many years.Ramli got his start in marketing at PepsiCo as a Marketing Systems Analyst where he stayed for 4 years. After a co-founding stint Ramli moved to Toronto where started his freelancing career as a SaaS growth consultant. Along the way he also worked at a few different companies including SkyVerge which exited to GoDaddy.He also spent a few years teaching as a Marketing Instructor at big name spots like RED...2022-06-2142 min
Humans of Martech61: Nick deWilde: How marketers can get started in web3What’s up everyone, today we’re diving into a fascinating conversation with Nick deWilde who’s leading an exciting web3 project.Nick’s an MBA graduate of Stanford University and a self described generalist who’s spent the majority of his career working with early stage startups He was the Managing Partner at Tradecraft, an education program that helped trained people for roles at fast growing startupsThis led him to lead product marketing at Guild, a company helping frontline workers earn debt-free degrees and credentialsShortly after having a baby, Nick then made the wild decision to leave his full ti...2022-06-1450 min
Humans of Martech60: Kamil Rextin: Death to personal branding and dark socialToday on the show we have a veteran of the SaaS marketing industry, we’re joined by Kamil Rextin. After moving from Islamabad, he worked in Karachi for 2 years at P&G and completed an MBA at Waterloo University. He got his start wearing many different hats like Growth, Demand Gen and Ops at early/mid stage SaaS companies in Montreal and Toronto including Breather, Pressly, Uberflip and CrowdRiff.In 2018, he took the entrepreneurial plunge and went out on his own and started an agency called 42Agency. 4 years later, Kamil’s agency counts more than 5+ full...2022-06-0747 min
Humans of Martech59: Emma Paajanen: Marketing a technical product to a technical audienceOur guest today is Emma Paajanen (Payanen). She’s currently based in Boston but was born and raised in a small town in Finland. She got her start in marketing at a Helsinki-based agency as a Comms specialist before moving to big tech at a cyber security company called F-Secure and also spending a year in internal comms at Nokia. Emma also had a freelancing stint while she was on parental leave from F-Secure where she later went on to lead Marketing Operations. Today she’s inventing new and powerful ways to engage with customers as VP...2022-05-3146 min
Humans of Martech58: Dave Rigotti: What is Product-Led Growth and why you should careWhat’s up everyone – today on the show we’re joined by exceptional martech mastermind: Dave Rigotti. He’s the co-founder & CEO of Inflection.io, a marketing technology startup focused on helping companies with product-led growth.Before building his own company, Dave has had a fascinating career in marketing. He got his start at Microsoft working on the Bing marketing team just as the search engine was launched. He quickly discovered his love for growth and B2B marketing.Hen then spent half a decade at Bizible, a marketing attribution platform where he worked his way up...2022-05-2436 min
Humans of Martech57: Adriana Gil Miner - Marketing is the most diverse departmentWhat’s up folks, today on the show we are joined by Adriana Gil Miner.Born and raised in Venezuela, she’s a 20+ year marketing exec who got her start as a data analyst and went on to work at American Express. She then worked with some of the top brands in the world after moving into PR and digital strategy at Weber Shandwick, an A-list agency according to Ad-ageAdriana then ended up going through a wild growth ride leading Brand marketing at Tableau– a well known analytics platform. Today, she’s CMO at Iterable, one of the top custom...2022-05-1749 min
Humans of Martech56: Michael King: Decoding Search Engine AlgorithmsWhat’s up everyone, on the show today we have one of the planet’s leading search engine marketers. We’re joined by Mike King. He’s the founder and CEO of iPullRank, an awarding-winning SEO agency. In 2020 he was named Search Marketer of the Year by Search Engine Land, and has been a Global Associate for Moz for more than 10 years. He’s been on the cutting edge of technical SEO his entire career, and he’s currently working on an upcoming book, the science of SEO: Decoding Search Engine Algorithms.He’s a confident intro...2022-05-1034 min
Humans of Martech55: India Waters: The path to promotions is raising your hand upWhat’s up folks, today on the show we are joined by India WatersBased in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She got her start running community at Memoir, a NY-based startup that built a photo sharing app. The startup eventually pivoted to focus on photo sharing for the wedding industry and was later acquired by The Knot – one of the biggest wedding brands. India currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. India thanks for taking some time to chat with us today!2022-05-0339 min
Humans of Martech54: A blueprint for getting a job at a company you loveThe great resignation phenomena has taken over mainstream media, but what does it really mean? Is it simply a buzzword for saying, more people than ever are sticking to remote work and not going back to the office? Or does it actually mean that more people are taking the leap and leaving bad workplaces, and toxic jobs? Let’s call it the great realization or the great awakening. COVID and the pandemic didn’t just open up the eyes of CEOs and managers to remote work, more importantly, it awakened a class of workers who’ve been...2022-04-2623 min
Humans of Martech53: Samar Owais: Rethinking your email discount strategyWhat’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais. She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn.She isn’t your average consultant though. Samar is a model of courage and heart, known for being fiercely independent, doing excellent work, caring about results and always telling the truth. ...2022-04-1943 min
Humans of Martech52: Corey Haines: Writing the book on startup marketingWhat’s up everyone! Today we have a super special guest on the show, this interview is more than 12 months in the making – You probably already follow him on Twitter – I’ve personally learned a bunch from him and know you’re going to get a lot of value from our conversation today. Today we’re joined by Corey Haines.He’s a full time creator and the former head of Growth at Baremetrics. These days he keeps busy with many different things. He runs a weekly newsletter, And a growing marketing community, He also manages multiple podcasts, ...2022-04-1249 min
Humans of Martech51: We're back for season 2!What’s up folks – we’ve been away for a while but we’re back and in full swing for season 2 with even better content than season 1.Today we’re going to tease some of our early season 2 episodes and catch you up on what we’ve been up to since our break.JT, in August of last year, your world changed in two huge ways. Your wife gave birth to twin boys Felix and Clyde.You might hear them in the background of a few episodes as we usually coincide with feeding time....2022-04-0522 min
WNRI SPECIAL PROGRAMSWNRI 2021 Veterans Day Hour 4 - Featuring Vietnam Veteran Father Phil Salois, P.O.W. Raymond Noury, and the story of M.I.A. James M. Ray, & Knights Of Columbus Jeff GaulinWNRI 2021 Veterans Day Hour 4Featuring Vietnam Veteran Father Phil Salois, - REPEATED FROM 2020 Veterans Day ProgramP.O.W. Raymond Noury, - REPEATED FROM 2019 POWMIA NEVER FORGETthe story of M.I.A. James M. Ray - REPEATED FROM 2019 POWMIA NEVER FORGETKnights Of Columbus Jeff Gaulin on Fundraiser REMEMBER OUR VETERANS AT CHRISTMAS2021-11-121h 01
Humans of Martech50: How do you stay happy at work and balance home life?HUGE thank you to all of our awesome guests. In celebration of our 50th episode, we're rounding up all the answers to the most important question we asked every single one of our guests: what advice do they have on how they've managed to balance everything life throws at them and how they stay happy and sane at work.This is our 50th episode. Most of our episodes were actually just the two of us, jamming on a topic. Sometimes we went deep in a technical topic like email deliverability or lifecycle. Sometimes we talked...2021-09-0726 min
Humans of Martech49: How to get to 50 episodes on your podcastHalf of all podcasts have fewer than 14 episodes. When we started Humans of Martech, we were determined not to become a statistic.As we near the end of our first season and approach our 50th episode, we wanted to give you a peek behind the curtain to see how we think about this show.For us, at least, the idea of hitting 50 episodes is a big milestone -- and anyone thinking of starting their own shows -- whether it’s a personal project or for your company -- needs to be prepared to put in so...2021-08-3132 min
Humans of Martech48: When to quit your job and follow your North StarWhether you’ve got something lined up or you need a fresh start, quitting your job is a huge life decision, -- in today’s episode, we’ll cover signs to look out for that might be telling you it’s time to move on from your current role. Being successful and happy in martech requires having a true north for your career. Sometimes, that means recognizing that your current workplace isn’t helping you advance your career. It could be you’re not happy with your work culture or work for a bad manager; or, it could be that it’s ti...2021-08-2434 min
Humans of Martech47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a timeHey everyone, today on the show we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in digital marketing and marketing analytics. She got her start at a real estate agency where she learned content marketing before working at MD Financial where she became Digital Marketing Manager and started getting really deep into tracking, analytics, marketing operations and advertising. Vladlena then transitioned to the tech industry where she led a Global...2021-08-1729 min
Humans of Martech46: Danica Bateman: A day in the life of a Marketing Automation ManagerShe’s a product of Dalhousie University where she studied Commerce with a major in Marketing Management and completed 3 Coop work terms: first with Excel HR, Syntax strategic and finally Canada Post. Those internships landed her a marketing strategist position at Versature, now net2phone Canada, a local cloud business phone service provider.She’s spent almost 3 years there and has been through a big acquisition. She’ll probably agree that in her time there one of her biggest projects was a big re-branding to net2phone. Danica was promoted last year to Marketing Automation manager...2021-08-1028 min
Humans of Martech45: An alternative to the T-Shaped marketerThe marketing landscape is vast, the landscape of doom has as many vendors as their are stars in our galaxy. The T-shaped marketer model is good for folks early in their career — perhaps. I think it’s too regimented, formulaic, and encourages marketers all to acquire the same set of skills — albeit with your own unique depth. I propose a marketing constellation. Bare with me. Like our ancestors staring up the night’s sky, you can use your imagination to come up with your own constellation. Maybe your skillset is an archer or a bull or maybe...2021-08-0325 min
Humans of Martech44: Roxanne Pepin: Startups and the ability to learn RevOpsToday we are joined by Roxanne Pepin, she’s currently based out of Spain but works for Rewind-- an Ottawa based startup as a Revenue Operations Specialist. She manages all the tech that powers Rewind’s sales, marketing and success teams. Before carving a niche in operations, Roxanne wore many digital marketing hats working for an SEO agency then a tech company. She’s actually a computer science drop out turned writing grad where she also spent time in content marketing. More than just a fixer or a troubleshooter, she’s a convergent thinker. Roxanne is descr...2021-07-2733 min
Humans of Martech43: There’s a domain reputation behind every emailWhat’s up everyone, this is part 2 of our two part episode on email deliverability and getting into the primary tab in Gmail.If you haven’t yet, start with last week’s episode where we covered 2 crucial classification factors according to Google. The content in your email and how users interact with your emails. Here’s today’s main takeaway: Most email marketers understand that email domain and IP reputation play a critical role in your ability to land in the inbox. But most email marketers will admit they are easily spooked by all the accomp...2021-07-2030 min
Humans of Martech42: Exit through the promos tab, even as a brandIn 2013, Google rolled out “A new inbox that puts you back in control” that allowed Gmail users to split incoming emails into different tabs. Today, 1 in 5 users enable the promos tab. It’s got a bad reputation: The promotions tab. Companies that send marketing emails are still trying to find ways out of the promos tab and into the primary tab. Here’s today’s main takeaway:Most companies should accept that their marketing emails are destined for the promos tab in Gmail. Instead they should focus on standing out from all the other news...2021-07-1321 min
Humans of Martech41: Manuela Barcenas: From first marketer to team managerWhat’s up everyone, today on the show we are joined by another local favorite marketer, Manuel Bárcenas.She’s a personal growth enthusiast and a startup marketer on a mission to help managers & their teams work better together. By the age of 18, Manuela had lived in three different countries: Colombia, Ecuador, and Peru. In 2014, she decided it was time for a new challenge and moved to Canada. She’s a journalism and communications graduate of Carleton here in Ottawa. She caught the startup marketing bug pretty early interning with Startup Canada right o...2021-07-0637 min
Humans of Martech40: Sustainable growth marketing experimentationExperimentation lives at the center of growth marketing and it’s one of the best ways to explain how marketing combines art and science. Too much of today’s marketing is about attribution and data and reporting. We know that’s part of experimentation obviously, tracking lift on certain metrics. But the art side is really the idea generation part of experimentation. Trying things that not a lot of other folks are doing, going against the grain, trying crazy ideas. Isn't that what marketing is all about? Today’s main takeaway is: The most imp...2021-06-2927 min
Humans of Martech39: Pierce Ujjainwalla: Creativity in marketing is under attackHey everyone, today we are joined by one of the greatest minds in Marketing automation-- Pierce Ujjainwalla. Pierce started his career in lead gen at Cognos and IBM, working in some of the largest Salesforce and Eloqua instances in the world. He then spent a few years in startups leading teams that implemented instances of Marketo. Pierce has become a 4X Marketo champion and one of the first original champions, he’s also a frequent speaker at the annual Marketo Summit. In 2013, he founded RevenuePulse, known today as one of the top Marketo ag...2021-06-2239 min
Humans of Martech38: How skilled do you need to be at marketing reporting?Data, data everywhere! If this conjures up the green vertical parade of binary numbers from the Matrix, you’re not alone in being confused. You might be thinking -- I didn’t sign up for this! You didn’t go to school for statistical analysis, so what makes you qualified to produce a marketing report? There’s a lot that makes you qualified to produce reports, even if you don’t feel like an expert. Marketers, particularly in smaller companies, need to learn enough to be dangerous. The main takeaway for this episode: you need to i...2021-06-1525 min
Humans of Martech37: Shannon McCluskey: Searching for remote martech prosShannon McCluskey is an analytical marketing leader at the top of her game counting 10+ years of martech experience with amazing SaaS companies.She works out of Vancouver but is originally from Ottawa, she’s got a Bcom from the UofO and a masters in digital technology from university of Waterloo.She got her early start in marketing and UX at Fluidware, an Ottawa based startup with the same founders that are now behind Fellow.appFluidware was later acquired by SurveyMonkey where Shannon went on to spend almost 3 years in marketing ops where sh...2021-06-0840 min
Humans of Martech36: Email marketing audits part 3: Trigger-based behaviour segments FTWHey everyone, this is part 3 of 3 on marketing email audits. Whether you’re in-house or you’re consulting and want to offer email audits as a service, our hope is that you can level up your email game.In the last 2 episodes, we covered research tips and questions you should ask yourself before the audit and we also covered the actual audit and what to look for, tips and tactics. In today’s episode, we’ll cover what email improvements to suggest and experiment with, we’ll take a nice deep dive in behaviour-triggered emails.So yo...2021-06-0127 min
Humans of Martech35: Email marketing audits part 2: Confirm, welcome but don’t sell too earlyHey everyone, this is part 2 of 3 on marketing email audits. Whether you’re in-house or you’re consulting and want to offer email audits as a service, our hope is that you can level up your email game.In the last episode, we covered research tips and questions you should ask yourself before the audit. In today’s episode, we’ll cover the actual audit and what to look for, tips and tactics. Next week, our last episode of the series will cover what email improvements to suggest and experiment with.Alright JT, let’s get...2021-05-2525 min
Humans of Martech34: Email marketing audits part 1: For the love of understanding your audienceEducational series, product onboarding, upsell sequences… regardless of where you look in your funnel, there’s marketing emails to be audited. Like any investigation, an email audit combines thorough observations, deductive reasoning and extra points for style and bold decisions. Our hope with this 3 part series is that you can add another feather in your detective hat. Whether you’re consulting and want to offer email audits as a service or you’re in-house and you want to level up your company’s email game. We’re going to cover research and questions you should ask...2021-05-1820 min
Humans of Martech33: What is async work and is it truly attainable?Back to office, staying fully remote, flexible hybrid setup. Global pandemics gave millions of knowledge workers the taste of remote work. And a lot of them are never going back.A global distributed workforce means access to untapped talent but it also means time zone and synchronous meeting challenges. Getting everyone from your local Toronto office to show up to the same meeting at 10am EST is pretty easy. Running the same meeting with a team spread across 5 time zones makes this much more challenging. Especially if you want to promote autonomous and flexible work...2021-05-1140 min
Humans of Martech32: Is the future of Martech no-code?We're going to argue two main points: First, no-code is absolutely the future for marketing and that it opens up exciting possibilities (aka, democratizes digital marketing)Second, what really qualifies as a no-code tool is much more narrow and potentially useful than you might find elsewhere on the internetIs marketing hijacking another development trend and bending it to our own purposes? Is this an attempt to fit in with the cool kids by being part of a trend?Is the future of Martech no-code? Has it always been no-code?What does n...2021-05-0423 min
Humans of Martech31: Marketing Artifacts and the website of doomWho built this? Why did they build this? What was the purpose of this?Sometimes, marketing can look a lot like archaeology. Unearthing ancient relics, reverse engineering them, and trying to understand how they were used by your ancestors. Like an ape discovering a tool for the first time, you look at them with a mix of bewilderment and awe. I didn’t know we were so advanced back in --- 2011.You’ve discovered a marketing artifact, and the internet is full of them. Form submits that go to legacy email automation systems, blog posts writ...2021-04-2724 min
Humans of Martech30: Be productive, stay sane and healthyJon and I are both pretty busy dudes. Jon a father, he works for Klipfolio, he’s a podcaster, he’s a consultant, he’s learning to code and he manages a community of marketers. Despite all that, JT still finds time to unearth the best UFO threads on Reddit and the dankest GME meme stocks. Phil is a husband and dog father (lolz)I work for Close, I’m a podcaster, I teach a post grad marketing certificate, I mentor local marketers, and I’m an avid member of several marketing communities...2021-04-2026 min
Humans of Martech29: Diet SEO for lean gains 💪What is the most important skill for an SEO? Technical, content, analytics, project management?Use google search to start - really look at results, what’s being displayed, what Google is automatically serving up => your job here is to intuit what Google thinks your users want.SEO is extremely competitive. I remember back when we worked together our competitors seemed to be running your playbook at the same time, and it made things tough. What’s your advice for competitive SEO? Look at the structure of the top few results on Google — What on-pag...2021-04-1322 min
Humans of Martech28: Beware false marketing idolsIn this episode, we’re going to talk about the best ways to integrate influencers into your marketing education. First, I want to cover the pressure on new marketers to create a brand or become an influencer. This is bullshit. It’s completely unproductive and puts undue pressure on you to post, publish, etc. Take that time and practice your craft. But what about networking? YES! Great way to build your brand :)How have you used influencers in your growth as a marketer?I’ve followed quite a few, but...2021-04-0627 min
Humans of Martech27: Erin Blaskie: Startup marketing, in-house vs freelanceToday we are joined by the powerful Erin Blaskie. Erin is currently a fractional CMO advising startups and scaleups, currently working with Jamieson Law, Ridgebase, Heirlume and Staffy. Before going back to freelance, Erin spent 4 years leading marketing teams at Fellow, a SaaS platform for meeting productivity as well as L-SPARK, a SaaS accelerator. But Erin’s start in marketing goes further than that. in 2004 she launched a virtual assistant business (one of the firsts) and later pivoted that to a marketing agency where she worked with brands like Disney, Microsoft, Ford, she’s worked with H...2021-03-3048 min
Humans of Martech26: Melissa Ledesma: Women of MartechToday's episode features a call-to-action for our listeners: take a few moments, check out Women of Martech, and share it with someone you think could benefit. We're joined by Melissa Ledesma, Executive Director of Women of Martech. Here's an overview of her bio: Melissa Ledesma Director Of Content & Comms at DMS (Digital Media Solutions), a leading global ad-tech enabled performance advertising companyShe's also Executive Director of Women of MartechBefore the ad world, she spent several years in real estate, mortgage and entertainment playing different PR/event, email marketing roles.she works out...2021-03-2341 min
Humans of Martech25: Naomi Liu: How to ace your first marketing jobNaomi is Director, Global Marketing Operations at EFI, a 3,000+ person tech company in the printing industry. She’s based in Vancouver but she’s been working remotely long before it was cool. She has 12+ years of experience leading high-performing global B2B demand generation teams. Before EFI she ran Marketing Ops at Sophos a cybersecurity enterprise company. Naomi is also one of the founding members of “MO-Pros”, the biggest Slack community for marketing Ops pros and recently launched a platform/site. She’s been interviewed by prominent podcasts for her efforts spearheading a large scale enterprise m...2021-03-1633 min
Humans of Martech24: Why marketers should learn to codeEver get stuck waiting on a dev to update a small piece of code to fix a form/email/webpage? How about the confidence that comes from speaking at eye-level with development? Marketers have so much to gain from learning even a baseline of code. In this episode, JT is going to make the case on why you should learn some code, and I’m going to introduce you to a new community focused on helping marketers learn to code. Dude, you are always talking to me about coding. Share with ou...2021-03-0925 min
Humans of Martech23: Don Draper style storytelling in your presentations #topmartechprospectsIn this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech and how to be happy in your future marketing career.Sonya Gankina, listener and recent University of Ottawa graduate joins the show as our fourth and final #topmartechprospect.Sonya's question for us: Do you think there is still a place for Don Draper-style verbal presentations in the 2021 remote marketing world? I'm mildly ashamed to adminit I've watched all 92 Mad Men episodes at least twice. This is my...2021-03-0219 min
Humans of Martech22: 6 Things recent marketing grads should STOP doing #topmartechprospectsIn this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech and how to be happy in your future marketing career. Milan Fatoric, listener and recent University of Ottawa graduate joins the show as our third featured #topmartechprospect.Milan's question for us: What are the top 3 things you would tell every marketing student or recent grad to STOP doing?Here's some of the takeaways:1. Stop chasing a salary, chase interesting problems to solve, the money will...2021-02-2325 min
Humans of Martech21: How to balance personal branding and privacy #topmartechprospectsIn this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech and how to be happy in your future marketing career. Augustine Karczmarczyk, listener and University of Ottawa student joins the show as our second featured #topmartechprospect.Augustine's question for us: When it comes to building a personal brand, how can one balance publicity and privacy? Can you be credible while concealed, or is being out in the open something you simply must embrace until you’ve established a presence?2021-02-1625 min
Humans of Martech20: The starter pack for new digital marketers #topmartechprospectsIn this series we profile a recent marketing grad or a current student and answer some of their most pressing questions about the world of martech and how to be happy in your future marketing career. Justin Silver, listener and University of Ottawa student joins the show as our first featured #topmartechprospect.Justin's question for us: What does your “starter pack” for digital marketers” look like?Check out the meme we used to answer this question.Posting on Reddit: “how do I get a job without experience?”. Don’t post this q...2021-02-0918 min
Humans of Martech19: Steffen Hedebrandt: Reaching B2B attribution nirvanaSteffen Hedebrandt is co-founder of Dreamdata.io. Transcripted borrowed from here.For a deep dive into attribution see this article.Phil Gamache:What's up, guys? Welcome to the Humans of MarTech podcast. His name is Jon Taylor, my name is Phil Gamache. Our mission is to future-proof the humans behind the tech so you can have a successful and happy career in marketing.Phil Gamache:Today on the show, we have a super special guest. We're joined by Steffen Hedebrandt. Steffen got his start in the world of...2021-02-0241 min
Humans of Martech18: Make the most of your welcome email in your onboarding campaignTry to send your welcome emails on behalf of coworkers who live in the same shoes as your target users. If you’re in B2B, chances are you’re using your own product, at least a coworker is. Let them write the welcome email for new users. This is especially powerful when you serve many different verticals. Example: if you sell to marketers and sales. Ask all new users to identify with sales/marketing in the signup process. Send the welcome email to marketers from a marketer at your company who showcases how...2021-01-2627 min
Humans of Martech17: Julie Beynon: Making marketing analytics not intimidatingWe’ve got a super special guest today. Julie Beynon was born and raised in Ottawa, currently lives in Toronto.Got her start in marketing in - Kanata North’s - tech valley- with a company called Protus IP. She then spent nearly 5 years at Conceptshare, an agency startup that pioneered creative proofing software and was acquired by Deltek. She then freelanced for a bit, discovered the benefits of working remotely. Landed a gig on the marketing team at Customerio for 3 years. Working remotely. On the Ops and analytics side. 2021-01-1939 min
Humans of Martech16: Lifecycle: A Martech Saga part 5: No sales people were harmed in the making of your lifecycleIt's super easy to over-engineer lifecycle and to underthink sales component.JT you've done this project a ton in HubSpot & Marketo both client-side and in-house. Who usually leads this internally (sales, marketing, other functions)?I can explain it to you but not understand it for you; this project is a distraction to sales; sales sees themselves as revenue drivers — and who in your organization is closer to putting 0’s on your paycheck?Common concern of sales is the limited bandwidth and massive distraction, not too mention refactoring their daily rhythm. If s...2021-01-1229 min
Humans of Martech15: Lifecycle: A Martech Saga part 4: Picking the right MQL modelYou once told me you don’t care about the tools. I remember when I started working with you, we talked about pardot and marketo and hubspot, and you said you’d use carrier pigeons and smoke signals if that’s all you had. We’re Martech geeks -- of course you’re going to say to deploy a lead scoring model -- but why is it important to imagine a universe without one? It’s important to understand things in their most basic form. The concept of abstraction in programming is instructive here - basically it m...2021-01-0527 min
Humans of Martech14: Lifecycle: A Martech Saga part 3: A simple formula for a basic lifecycleOkay, you’ve got everyone to agree on a flow chart; you look like a wizard for building it all out, now the easy part, right? Is it the easy part?It should be the easy part but what I’ve often seen is that folks deploying lifecycle are doing it for the first time; often they are unsupported except some high level guides from vendors. Once you get it down, it can be highly formulaic. As a marketer, you’re kind of in between your data team/revops/IT/bizops and sales, your end...2020-12-2919 min
Humans of Martech13: Lifecycle: A Martech Saga part 2: Don’t overthink lifecycleYou want to keep your project neatly scoped and deliver this project on time. Give a skinny MVP and build upon it rather than starting with a complex model that no one will ever use.We've seen these types of projects be it scoring or lifecycle go into dark rabbit holes and never emerge.You build a 5 step process, but somewhere in the depths of the definition of a picklist value in step 1.15 has erupted this debate between sales and product……… Let's preface the value of project management for these types o...2020-12-2223 min
Humans of Martech12: Lifecycle: A Martech Saga part 1: Future-proof your Martech with lifecycleMain takeaway:Set yourself up for long term success with a solid Lifecycle program. Not only does it help you exert control and mastery over your reporting, it provides a framework for having tough discussions between sales & marketing.It opens up career opportunities - average salary according to glassdoor and others for lifecycle marketing manager is $80-$120K - yeah, you unlock big value for your own career.This topic is too big for a single post, so here’s what’s in store:Th...2020-12-1525 min
Humans of Martech11: Jonathan Simon: Do you still need a degree to have success in marketing?Our guest today is Jonathan Simon. Jonathan is Director of Marketing and Professor of Digital Marketing at Telfer School of Management - University of Ottawa. He teaches an undergrad and a master’s level course. Before that, he also taught at Algonquin college for almost 4 years. So he’s been teaching marketing for a while, since 2014. But he hasn’t always been a prof… He’s worked in-house before, best known in Ottawa for his expertise in mobile marketing and the gaming industry. He was Director of Marketing at Magmic – a leading publisher of mobile game...2020-12-0839 min
Humans of Martech10: Nick Donaldson: Curiosity, learning & success in your MOPs career- MOPs is an amazing career, and the number 1 skill you need is curiosity. Nick got his start owning a Marketo instance and rapidly acquired the skills required to be a MOPs leader in one of Canada’s hottest startups- From a strong foundation in-house, Nick has moved consulting side, and will compare notes about why the switch may be one you should think about in your careerNick is a highly talented marketing ops professional.He started his career in marketing with a quick stint in a creative agency before spending the better part of...2020-12-0125 min
Humans of Martech09: Dynamic areas are your conversion secret weaponMarketers are wasting energy deciding the ideal CTA to add to a landing page. Let’s vote on it, or let’s test it.The ideal CTA is based on who the visitor is and where they are in their lifecycle, not what your A/B tests are showing or your internal debates.Instead of obsessing about picking the best CTA per page for all your visitors, you should be serving different CTAs to different visitors.Let's start by painting a picture: When a person lands on a ho...2020-11-2427 min
Humans of Martech08: Why your job is better than getting eaten by lionsIt’s a funny visualization but I find it always grounds me in what matters: why am I at work, what is really important to me, and why being happy is more important to us than anything else.It’s easy to let work get to you and invade your happy space; I’m going to share my strategies for staying happy wherever I work.Work / Life BoundaryClear boundaries between work & lifeDisconnect all work tools from my phone. I’m unreachable unless you text or phone.How do you d...2020-11-1721 min
Humans of Martech07: Brian Leonard: Be friends with engineering with open source MartechYou reached out to us to come on and talk about the world of open source martech and other than knowing that Mautic was an OS automation tool, I didn’t really know much else about the space.So I’ve gotten down some rabbit holes prepping for this episode so pumped to dive in with you today. Why don’t we start with the big differences between martech and open source martech.I know that normal software does not include the source code while open source does and modifications and customizations are encour...2020-11-1037 min
Humans of Martech06: The best email program you'll ever buildGating vs ungating isn't something we're going to get into today. There's arguments to both, I prefer not gating as much as possible. But it's a necessary evil.Always trying to be buyer centric instead of seller centric, don't push sales too much at the top of the funnel, let leads show you when they are ready.What are some of your favorite lead magnets?Tools, quizzes, website grader. Email courses as the best content upgrade. Newsletter when possible but consider testing an email course offer.The email courses...2020-11-0320 min
Humans of Martech05: Lauren Sanborn: Happiness at the intersection of sales & marketingDescribe the opposite of sales & marketing alignmentSales is pushing hard to meet their number (revenue, arpu, customer count). Marketing is pushing hard to meet their targets (marketing qualified leads). Not talking to each other and working as a single unit.There is a big discrepancy in what types of leads convert and become workable by sales. The lack of alignment equates to marketing dollars that are spent frivolously and sales ignoring what they’re being fed from marketingWhat does marketing need to know about sales?Sa...2020-10-2735 min
Humans of Martech04: Handwriting makes better digital marketersDitch your keyboard as often as possible. Make handwriting your default medium even when it’s counter-intuitiveMeetings:* Ditch your phone/laptop if and when we get back to office lifeRemote:* Turn off all your other apps, including and especially slack and email* No other tabs open* Video-on, hands off mouse and keyboardWrite a landing page by hand; write an email nurture by hand; write out strategy; write out your to do list or projects. You can’t erase easily so you get all your ideas down in a...2020-10-2015 min
Humans of Martech03: Why you need a computer sign-in sheetWe’re not responsible enough to have unregulated internet usage. We need to be deliberate about our tool usage. We use the tool, not the other way around.One of the main points Cal Newport makes in his book DM is that the key to thriving in our high-tech world is to spend much less time using technology.A carpenter uses a hammer, the hammer doesn’t use them. Is the same true of digital marketers? We get sucked into our device and end up providing value to social media platforms, news site, content providers; not...2020-10-1319 min
Humans of Martech02: The right questions can get you a jobHow do you decide what type of company you want to work for? Figure out who your dream companies are in that size, space, industry by trying new things.In college, I worked for a startup sized agency, a public enterprise, a governement department. I knew I would be likely happier in smaller companies.The most important part of an interview is not to be prepared for what they will ask, but rather making sure you ask the right questions. One of my favs: Totally ask the company what the salary range is for this...2020-10-0619 min
Humans of Martech01: Why you're better off being an individual contributorChoosing between being an individual contributor or a managerIt’s a common dilemma across all fields: the top contributors are most likely to get promoted to a management position. The issue is that not all contributors make good managers, while almost all managers need to have some subject matter expertise acquired through being an individual contributor. In this episode, Jon and Phil break down the differences between each career track and make a case that most people would be happier as an individual contributor. Will you be happier as an individual contributor?Mo...2020-09-2415 min