Shows
Brand Therapy223. How do you make an important announcement?Ready for some big news? 📰 All good things must come to an end, including this podcast. After nine years with Phil Pallen Collective, Lauren has decided to pursue her side business full-time. As a result, Brand Therapy will be concluding. This podcast has been a platform for collaboration and brainstorming, but increasing media commitments have made it challenging to maintain. With Lauren’s departure, continuing the podcast isn’t feasible. However, new projects and other media endeavors are on the horizon. Stay tuned for the remaining episodes and what’s next for Phil Pallen Collective.2024-05-3018 minBrand Therapy209. What's the secret to harnessing AI for effective marketing strategies? (f. Kim Garst)Can AI transform overwhelm into opportunity for business growth? 📈 In this energetic episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insights and tools to empower small businesses to harness AI for effective marketing.2024-02-2233 minBrand Therapy208. How to train AI to sound like you?Wondering if you can actually train AI? 🤖 Hosts Phil and Lauren are always coming up with systems so that busy people can be active on social media. In this episode they share how you can use AI to crank out content in a fraction of the time in YOUR voice. Listen in to get what you need to go and test this out for yourself.2023-12-0119 minBrand Therapy206. What are some surprising ways to get content ideas?Struggling to come up with content ideas? 📝 Hosts Phil and Lauren recognize it's often easier to advise others on content than to generate ideas for their own brand. That prompted this episode where they share some of the surprisingly creative ways that you can get content ideas.2023-11-1613 minBrand Therapy205. How do you create ROI from TikTok and short-form videos? (f. Dan Knowlton)Looking for success with short-form videos and TikTok? 📱This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as the secret to audience growth is revealed!2023-11-0929 minBrand Therapy203. How do you livestream? (f. Anika Aggarwal)Curious about live streaming? 🎥 Our guest today teaches you how! Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on getting started, buying tech, planning your show, being your authentic self, and what to do if something goes wrong.2023-10-2623 minBrand Therapy202. How do you blog with AI? (f. Sue Pallen)Struggling with ChatGPT for your content? 😫 Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone. If ChatGPT's been a challenge, this episode is your content game-changer!2023-10-1920 minBrand Therapy201. How do you track marketing funnels (f. David Bain)Feel like you’re spinning your wheels creating content? 🛞 This episode will help you get back on the road to success! Hosts Phil and Lauren meet with marketing expert David Bain, who’s spoken with over 1,000 marketers to fuel his expertise. David walks us through his proprietary marketing (pump and) funnel, which helps you determine the content types and volumes that can convert a user into a customer. (And, we even talk about AI near the end!)2023-10-1229 minBrand Therapy200. How do you get started with AI?Feeling overwhelmed by AI's rapid growth? 🤖 Dive into this episode with Phil and Lauren as they demystify ChatGPT, explore AI's unparalleled processing power, and spotlight tools to supercharge your business strategy. Learn to blend AI's efficiency with the irreplaceable human touch. Tune in and navigate the AI landscape with clarity and confidence! 🚀2023-10-0525 minBrand Therapy199. How do you build a lasting community? (f. Jessica Valant)Eager to master efficient content creation? 📝 Join Phil, Lauren, and their guest Jessica Valant, a pilates teacher and a physical therapist turned online sensation, as they delve into short-form content strategies and the power of platforms like YouTube. Learn how to harness audience feedback, align content with business aims, and stay persistent in your digital journey. Dive in for a concise guide to boosting your online game. Don’t miss this insight-packed episode! 🧐2023-09-2834 minBrand Therapy198. 6 Lessons From Our HiatusEager for some real talk after a brief hiatus? 🌱 Phil and Lauren are back in the saddle to share the vital lessons they've learned over their 3-month break. From the art of delegation to the magic of consistent action, this episode is a treasure trove of insights. If you've been feeling like a hamster in a wheel or simply need a jolt of inspiration, this episode is your wake-up call. Tune in to find out why breaks can be blessings, how to fuel your curiosity through content, and why your community is still out there, waiting for you to lead. It...2023-09-2120 minBrand Therapy197. How do you master business and creativity? (f. Jeffrey Madoff)How do you make a business out of creativity? 👨🏼🎨 Today's Brand Therapy guest will teach you how. Brand strategists and hosts Phil and Lauren meet with Jeffrey Madoff, an author, agency founder, director, producer, and professor who's an expert at building creative careers. If you're wondering how to get into a money-making mindset as a creative, you'll love this episode!2023-06-2938 minBrand Therapy196. Are AI marketing tools worth the hype? (f. Kate Scott)Overwhelmed by new AI tools and not sure where to start? 🤖 This episode of Brand Therapy is the perfect place to begin. Our expert guest cohost Kate Scott is filling in for Lauren—she's a Squarespace template designer and online educator who will share her research and findings on the best AI tools (as well as the flops). Both Kate and Phil will discuss how AI is impacting small businesses (the good and the bad) and how we can all implement AI to help with our day-to-day tasks to save time. You’ll surely enjoy this broader discussion about AI, as well...2023-06-2221 minBrand Therapy195. How do you know when to invest in yourself?Wish you could put yourself first? 🥇In this speedy episode, hosts and brand strategists Phil and Lauren discuss the types of investments that make sense for businesses. The two discuss when to invest in contractors or team members, when to invest in supplementary education, and more! If you have aspirations of becoming a better and smarter business owner, you’ll love this episode2023-06-1513 minBrand Therapy194. How do you pitch yourself for podcasts? (f. Danielle Burek)Wondering how to get on podcasts you love? 🎙️ Our expert guest today will dish on the details! Hosts Phil and Lauren meet with Danielle Burek, Talent Relations Associate at LemonPie.fm, to discuss how she books clients on podcasts through cold outreach. You’ll learn the art of crafting the perfect email, creating a target list, following up, and so much more.2023-06-0832 minBrand Therapy193. How do we give our clients a VIP experience?Want to give your clients a special experience? ⭐️ This speedy episode with hosts and brand strategists Phil and Lauren will teach you how to run a tight operation that makes clients want to return for more. From communication recommendations to file naming (yes, really!), you'll get inspired to view every client interaction as a branding opportunity.2023-06-0110 minBrand Therapy192. How do you make money from brand deals? (f. Elle Queen)Curious about the business of content partnerships? 🤝 Then you’re going to love this episode with Phil’s creator manager Elle Queen! Elle meets with hosts Phil and Lauren to discuss the ins and outs of sponsorships on social media, including what to charge, what to look for, and how to get started. She also details what she looks for in potential clients.2023-05-2535 minBrand Therapy190. How do you get brand deals?Did you know that anyone can become a paid content creator? 📸 This episode will teach you how! In this episode, hosts Phil and Lauren discuss Phil’s journey in growing his channels, working with 70+ brand partners, and unlocking six figures of annual income from collaborations alone.2023-05-1127 minBrand Therapy189. How do you bring your goals to life? (f. Paula Oblen)Do you have a dream that feels unreachable? 🔮 This inspiring episode will remind you that anything is possible with the right vision and work ethic. Hosts and brand strategists Phil and Lauren meet with client and interior designer Paula Oblen, who went from having an idea of designing a vacation rentals to working with Bobby Berk from Queer Eye. You’ll learn how to drill down on your vision, create opportunities for yourself, network effectively, and so much more.2023-05-0431 minBrand Therapy188. What are easy ways to go viral?Wondering how to make your content go viral? 🚀 It's not as hard as you think! In this episode, hosts Phil and Lauren discuss five easy ways to go viral, including different post formats and subjects. You'll be inspired to listen to your intuition, find your voice, and even be controversial.2023-04-2715 minBrand Therapy186. How do you uncover your strengths? (f. Colleen Delvecchio)Ever wonder what makes you different from the rest? ✨ This Brand Therapy episode will help you find out! Hosts Phil and Lauren meet with certified CliftonStrengths coach Colleen DelVecchio to discuss Gallup's StrengthsFinder assessment. You'll learn what CliftonStrengths is, why it's the leading standard of personality assessments, how to read your results, and ways to utilize your strengths in everything you do.2023-04-0735 minBrand Therapy185. Why does my cohost love TikTok so much?Want a boost of motivation to get started on TikTok? 👊 You’ll get it here! Hosts Phil and Lauren discuss Lauren’s recent foray into the world of TikTok and unpack how she hit 30k followers in 7 months of posting. We talk about why TikTok is great, how to come up with a post idea, how to grow your mailing list, and why you should strive for volume.2023-03-2327 minBrand Therapy184. How do you generate publicity for your personal brand? (f. Lucy Werner)How can you get PR without time or a publicist? 📰 You’re going to find out in this riveting episode of Brand Therapy. Hosts Phil and Lauren meet with Lucy Werner, hype queen and PR extraordinaire, to get the 411 on getting publicity as a small business owner. You’ll learn how to be strategic, send the perfect pitch, and get your name out there once and for all.2023-03-1629 minBrand Therapy183. How do you create passive income with Patreon? (f. Jordan Ellis)Wish you could master passive income? 🤑 This episode about Patreon will give you the tools you need to do exactly that! Hosts Phil and Lauren meet with Jordan Dené Ellis from Adobe to discuss tips and tricks for Patreon. We cover what Patreon is, how to set up reward tiers, ideas for what you can offer for physical and digital rewards, and how you can promote your account to get paying subscribers.2023-03-0927 minBrand Therapy182. How do you manage your business in a crisis?What should you do in a brand crisis? 🫠 It all comes down to preparation. In this episode of Brand Therapy, hosts Phil and Lauren share recommendations for all things reputation management. You’ll learn how to anticipate issues, draft effective responses, create a detractor tier system, and other tricks of the trade. If you’ve ever been worried about getting bad press from a disgruntled customer, this is the episode for you.2023-03-0216 minBrand Therapy181. How do you make an accessible website? (f. Sapir Yarden)Worried about being sued for lacking accessibility? 👩⚖️ This episode will address all your fears. Hosts Phil and Lauren meet with Sapir from Accessibe to talk about the importance, ramifications, and goodness of being accessible online. We talk about how much you could be sued for, why Accessibe is a great solution, and why it’s important for your brand to be inclusive for everyone. This episode is fun, and we hope you’ll learn a lot as well!2023-02-2321 minBrand Therapy180. 5 Ways to Improve Your Website in 2023Want some easy fixes to update your site? 🛠️ This episode will give you inspiration! Hosts Phil and Lauren have a speedy chat about simple ways to bring your website into 2023. From making your website accessible to ticking off best practices, you’re going to want to hear these five recommendations.2023-02-1615 minBrand Therapy179. How do you find mini breaks? (f. Corissa Saint Laurent)You care for your business, but who takes care of you? 🫶 This episode of Brand Therapy will inspire you to get away from your inbox to supercharge your creativity. Hosts Phil and Lauren meet with speaker and podcaster Corissa Saint Laurent to learn how spirituality can fuel entrepreneurship. We talk about mini breaks, meditations, lucid dreaming, and so much more.2023-02-0923 minBrand Therapy178. How do you build community on Instagram? (f. Daniela Schrittenlocher)What does it mean to build an online community? 🤍 This episode of Brand Therapy has the answer. Hosts Phil and Lauren meet with Daniela of ELAS Marketing to understand her techniques for cultivating a community of avid followers. She shares the importance of positioning your brand, recommendations for bolstering engagement, and other tricks that have gotten her over 115k followers.2023-02-0227 minBrand Therapy177. How do you grow on Instagram? (f. Juan Galán)How do you *really* grow on Instagram? 📈 Many people have their theories, but on today's episode of Brand Therapy, our guest has living proof! Hosts Phil and Lauren meet with Juan Galán, founder of the IG Creator Academy, to divulge the secrets of hitting 100k followers. We'd tell you the details of what's discussed, but we don't want any surprises spoiled. Listen to the ep to find out Juan's recommendations!2023-01-2632 minBrand Therapy175. How do you pause a podcast?It’s not goodbye—it’s see you soon! 👋 With 175 episodes in the bag, hosts Phil and Lauren are taking a short break to rethink Brand Therapy. The two brand strategists discuss their reason for change, goals with new formatting, and hope that listeners will share feedback to make Brand Therapy the best it could be. This short and sweet episode might inspire you to pause on a project of your own!2022-06-0907 minBrand Therapy174. What do you do when there's too much to do? (f. Louise Miller)Feeling overwhelmed? 😩You’re not alone, and this episode will help! Hosts Phil and Lauren meet with Louise Miller, a productivity expert who helps overwhelmed business owners get things done without burning done. Louise shares her tactics for finding order in chaos, prioritizing your tasks, creating a vision, and more. As one of our favorite episodes ever, you won’t want to miss this!2022-06-0329 minBrand Therapy173. How do you maximize an hour on Instagram?Wish you knew the secrets to Instagram growth? 📈 You’re in luck. In this no-nonsense episode, hosts Phil and Lauren divulge tactics for maximizing growth on Instagram. By following a set series of steps in the first hour of posting, you’ll jumpstart conversation, increase your exposure, and catapult your followers over time. Listen to learn!2022-05-2727 minBrand Therapy172. How do you get more visibility? (f. Lisa Simone)What's the secret sauce for more exposure? 🧪 Today's Brand Therapy guest Lisa Simone Richards tells all. As a PR strategist who helps people get seen online, Lisa is a pro at securing podcast and media appearances. Hosts Phil and Lauren dig into Lisa's tactics for sending the perfect outreach message, following up, and being downright irresistible to gatekeepers. If you want to get in the media, this is a must-listen.2022-05-2032 minBrand Therapy171. How do you give an effective presentation?Want to have influence in any room? 📢 Then it's time to spruce up your presentation skills! Brand strategists and hosts Phil and Lauren dish on their learned secrets of effective presentations—even in 1:1 meetings. You'll learn how to change up your pace, keep people engaged, structure your communications, and win over your listener. To make an interpersonal impact, listen to this episode.2022-05-1318 minBrand Therapy170. How do you generate organic leads? (f. Yann Ilunga)Tired of leaning on referrals for new business? 😵 Today's episode will give you new ideas! Hosts Phil and Lauren reconvene with long-time friend and lead generation consultant Yann Ilunga for his take on generating business contacts. With an emphasis on LinkedIn, Yann breaks down his process and tools for meaningfully connecting with potential clients and customers. For a dose of pure invigoration, check out this episode!2022-05-0532 minBrand Therapy169. How do you brand your space?Wish you could experience your brand beyond a screen? 👀 You're about to learn how! This fun episode teaches you how to translate your brand from a concept to a living space. Brand strategists and hosts Phil and Lauren share their recommendations for making a branded space that also works on camera. From selecting paint colors to considering lighting, you'll be inspired to do some spring refreshing in your home or office!2022-04-2819 minBrand Therapy168. How do you build a creative business? (f. Michele Plachter)How do you turn a creative hobby into a money-making business? 🏦 Hosts Phil and Lauren met with client extraordinaire Michele Plachter for her tips. As the owner of a successful interior design firm, Michele has experienced the ins and outs from building a business of one to a profitable team. From her inspirational origins to biggest tips, this episode will inspire you to be ambitious with your business pursuits.2022-04-2229 minBrand Therapy167. How do you send outreach messages?What's the secret behind effective outreach? 🤫 This episode spills all. Brand strategists and hosts Lauren and Phil dish on their techniques for effective messages to strum up business. You'll get ideas for methods, distribution, and techniques for crafting the perfect casual message. For anyone who's looking to shake the tree, this episode is for you!2022-04-1413 minBrand Therapy166. How do you build a design business? (f. Shyne Webster)Dreaming of turning your side gig into a full-time career? ☁️Then get ready for major inspiration from this Brand Therapy episode. Brand strategists and hosts Phil and Lauren meet with Shyne Webster, who's an agency owner, founder, storyteller, and (get this) full-time student. Shyne spills her secrets to juggling a successful agency at only 19 years old while also shedding light on Gen Z's content expectations. For a dose of sunshine to your day, don't miss this episode with Shyne!2022-04-0727 minBrand Therapy165. How can you hammer out content?Wishing you could have uninterrupted time to focus on content? 🎧 Listener, you're in luck! This one-of-a-kind episode is a one-way working session where hosts Phil and Lauren give you prompts to create authentic content. Each prompt will provide you with a launching point and timeframe to write, design, or film content, and by the episode's end, your content calendar will be ready to go! This might just be Brand Therapy's most productive episode yet.2022-03-3123 minBrand Therapy164. How do you understand your learning style? (f. Kathleen Brigham)Wish you could pinpoint your super strengths? ⭐️ Then you'll find this Brand Therapy episode inspirational! Hosts Phil and Lauren meet with client Kathleen Brigham, the Founder of Brigham Learning who specializes in learning assessments. Kathleen gives an overview of executive functioning skills and provides a fascinating analysis of Phil and Lauren's individual strengths and weaknesses. If you want to operate to your full potential, you don't want to miss this episode!2022-03-1739 minBrand Therapy163. How can you think like your audience?Wondering how you can read the minds of your ideal customer? 🔮 This episode will give you the tools to think like your audience! Hosts Phil and Lauren share their techniques for stepping into the shoes of your target market. You'll learn how to abandon assumptions, survey truth-tellers, listen to tough feedback, and connect with your customer by solving their most pressing problems. For a fun reality check, listen up!2022-03-1015 minBrand Therapy162. How do you master relationship marketing? (f. Jessika Phillips)Wish you could genuinely connect with your audience? ❤️ Then you'll love learning about relationship marketing! Hosts Phil and Lauren meet with Jessika Phillips, a speaker, business owner, and marketing expert to learn how to convert potential customers into brand advocates. Jessika breaks down the nuances behind growing a customer base without relying on gimmicky campaigns. You'll be inspired to define your brand manifesto, determine your "why", and create an experience that keeps people coming back for more!2022-03-0332 minBrand Therapy161. How does the LinkedIn algorithm work?Want to go viral on LinkedIn? 🤝This episode dishes on everything you need to know! After combing through countless articles about LinkedIn's algorithm, brand strategists hosts Phil and Lauren share their takeaways. You'll learn how to avoid being marked as spam, maximize the Golden Hour, think like LinkedIn's home feed, and navigate the algorithm like a pro. By the end of this episode, you'll have the tools to make it big on LinkedIn!2022-02-2517 minBrand Therapy160. How do you provide exceptional customer service? (f. Susan Salgado)How would you score your business's customer experience? 📝 The best judge will be today's guest Susan Salgado, a keynote speaker with a doctorate in organizational behavior. Hosts Phil and Lauren ask Susan to share her wisdom on hospitality, customer connection, and effective communication in the digital age. With fascinating recommendations and endless knowledge, this episode will have you rethink everything about your business experience!2022-02-1831 minBrand Therapy159. How do you cross-sell and upsell?Are you maximizing sales opportunities in your business? 🤑 After listening to this episode, you might think otherwise! Hosts Phil and Lauren have a frank discussion about making money through cross-selling and upselling. You're going to learn how to define your core offering, increase margin opportunities, widen your net, and define a cross-sell and upsell for easy sales. You're going to love this episode!2022-02-1025 minBrand Therapy157. How do you tell clients that you're raising your rate?Do you increase your rate with inflation? 📈 As of 2022, your hosts are! Hosts Phil and Lauren get real about all things price increase—the when, how, and if of telling clients—and encourage you to charge for your worth. This episode is going to inspire you to take an objective look at your business, your margins, and the way you communicate your value.2022-01-2716 minBrand Therapy156. How do you find your purpose? (f. Ramón Estrada T.)Do you know your life's purpose? 🔮 If not, don't fret, because scaleup strategist and overall genius Ramón Estrada T. is on Brand Therapy! Hosts Phil and Lauren meet with client Ramón to discuss his tactics for preventing burnout, inspiring vision, defining your purpose, and, importantly, aligning your business with your life goals. This episode will give you questions to get you thinking about the bigger picture—and motivate you to get after it!2022-01-2029 minBrand Therapy155. How do you repurpose content?Wish you could speed up your content creation speed? 🏃🏼 In this fun Brand Therapy episode, you'll learn the ins and outs of repurposing content! Hosts Phil and Lauren dish on their tried-and-proven tactics for recycling content to save you time and energy without compromising on value. This episode breaks down how to transform a long-form piece of content into multiple pieces so you can get the most bang for your buck online. Enjoy!2022-01-1320 minBrand Therapy154. How do you quickly make Instagram Reels? (f. Jessie Golden)Who wants to go viral? 🙋🏼♂️ In this fun Brand Therapy episode, we meet with Instagram Reels expert and food mindset coach Jessie Golden to learn the secrets. Hosts Phil and Lauren grill Jess on her tactics for making Reels—getting ideas, filming, editing, the works—while breaking down her secrets for getting 250k+ views. We talk about getting uncomfortably specific, finding inspiration, and getting out of your own way for Instagram Reels success. If you're hoping to grow your social media presence, this episode is for you!2022-01-0727 minBrand Therapy153. 2021 Year-End RecapWhat can you learn from 24 guest episodes in a year? 🤓 A heck of a lot! In this year-end recap, brand strategists and hosts Phil and Lauren swap their favorite lessons from 2021 podcast guests. This episode is educational, fun, a bit silly, and packed with lessons that will kickstart your 2022 with a jolt!2021-12-1615 minBrand Therapy152. How can you be authentic at work? (f. Kristine Thody)Feel like coworkers and clients don't see the "real" you? 💯 Authenticity coach and guest Kristine Thody is here to teach you how to let down your armor and let the real you shine. As a client of hosts Phil and Lauren, Kristine Thody has helped leaders across Fortune 500 companies unlock authenticity for fulfilling lives, connections, and careers. In this episode, you're going to learn her go-to moves for figuring out who you are, what you love, and how to unleash your true self with no fear.2021-12-1029 minBrand Therapy151. How do you create a content funnel?Wish you could grow your newsletter list on autopilot? 📈 This episode tells all. Brand strategists and hosts Phil and Lauren share their secrets to creating a content funnel that gets you seen and subscribers hooked. From planning out your key platforms to creating an irresistible offer, your email list will be catapulting before you know it.2021-12-0216 minBrand Therapy150. How do you plan an event? (f. Erika Kulovitz)Dreaming of building an online or offline event? ⚙️ Then you're going to love this Brand Therapy episode. Our hosts Phil and Lauren meet with event producer Erika Kulovitz for insights on crafting the perfect educational experience. Erika shares her wisdom on understanding your attendees, booking speakers, and creating forward-thinking experiences in a post-COVID world. Get ready to be dazzled!2021-11-1927 minBrand Therapy149. How do you name a brand?Stumped on a brand name? ✍️ You're not alone! In this Brand Therapy episode, brand strategists and hosts Phil and Lauren dish on their tricks for creating business names for clients. You'll learn their non-negotiables (including being easy to remember), techniques for brainstorming, and a can't-miss tool to get the ball rolling. For anyone who wants to finalize a business name, you're going to love this episode!2021-11-1129 minBrand Therapy148. How do you build an audience on LinkedIn? (f. Petra Zink)Wish you could go viral on LinkedIn? 📢 After this enlightening Brand Therapy episode, you just might! Hosts Phil and Lauren meet with keynote speaker, coach, and bonafide LinkedIn expert Petra Zink to discuss the limitless potential of the platform. From lead generation to community building, Petra dishes on her tried-and-true methods for making the most of this often underrated platform. Don't miss out!2021-11-0529 minBrand Therapy147. When can you go off-brand?Do brand strategists ever recommend going off-brand? 😱 These two Brand Therapy hosts sure do—for special cases! In this snappy episode, hosts Phil and Lauren have a frank discussion about when it's advisable to steer away from your brand rules. The two chat about branding milestones to hit before departing from the brand board, instances where going off-brand is acceptable, and—most importantly—tips for aligning your off-brand moment with your current brand's legacy. For anyone who's sick of their brand colors or aesthetic, you'll love this refreshing episode!2021-10-2915 minBrand Therapy146. How do you protect yourself as an entrepreneur? (f. Mark Wright)Daunted by the idea of consulting a lawyer for your small business? 📃 This Brand Therapy episode clarifies all! Brand strategists and hosts Phil and Lauren meet with Mark Wright to understand when and why a solopreneur or business owner should consult a lawyer. As a specialist in the law of blogs and creative works, Mark shares his legal wisdom on contracts, intellectual property, copyright, creative works, and so much more. A must-listen for anyone who creates online!2021-10-2135 minBrand Therapy144. How do you exercise mindfulness as an entrepreneur? (f. Chandresh Bhardwaj)Feel like your life is a bucking horse and you're along for the ride? 🐴 This Brand Therapy episode is just what you need! Hosts Phil and Lauren meet with seventh-generation spiritual advisor (and long-time client) for his perspective on mindfulness in entrepreneurship. Chandresh digs into the power of intentionally calming your mind, overcoming anxiety, rejecting "the grind", and creating a presence on calls. Whether you're a novice or a pro at meditating, there's something for everyone in this episode.2021-10-0732 minBrand Therapy143. How do you define your niche?How specific should you get with targeting your audience? 🎯 In the world of personal branding, brand strategists Phil and Lauren have a controversial opinion. In this no-nonsense episode of Brand Therapy, your hosts get real about the sweet spot of niching down. From procrastinating through strategizing to trying to appeal to everyone, you’ll be inspired to combat your niching demons to get your business growing.2021-09-3012 minBrand Therapy142. How do you get media appearance? (f. Claire Shiels)Can you get PR without a publicist? 📰 According to our expert guest, you certainly can! In this Brand Therapy episode, Phil and Lauren debunk PR myths with renowned publicist Claire Shiels. You’ll learn tricks for building relationships with journalists (it’s easier than you think!), pitching yourself as an expert, and generating your own PR without breaking the bank. This is one of our favorite episodes yet—don’t miss out!2021-09-2330 minBrand Therapy141. How do you create a mood board?Wish you could capture your brand aesthetic? 🌅 This Brand Therapy episode will help! Hosts Phil and Lauren break down the art and science behind perfect mood boards. (Well, maybe not science, but there is a formula!) You'll learn how to define your brand's emotional message, select a leading color, and have everything you need to create an effective mood board all on your own. Enjoy!2021-09-1716 minBrand Therapy140. How do you make money from podcasting? (f. Jaclyn Mellone)Dreaming of making money from your podcast? :☁️ Listener, you’re in luck! Brand Therapy hosts Phil and Lauren meet with podcasting extraordinaire Jaclyn Mellone for the deets on making cash in the highly competitive podcasting space. You’ll learn how to position your podcast for success, identifying your target audience, setting up affiliate links, and mistakes to avoid. You don’t want to miss this.2021-09-0930 minBrand Therapy139. How do you make passive income through affiliate links?Wish you could make money while sleeping? 🛌 With the proper affiliate links strategy, there's nothing stopping you! In this educational episode, hosts Phil and Lauren discuss the how-to behind affiliate links as a passive income generator. This chat covers the A-Z of all things affiliate marketing, including tips for finding opportunities, promoting links, and tracking success. If you're looking to snowball your income, give this episode a listen!2021-09-0216 minBrand Therapy138. How do you biohack for more energy? (f. Tanessa Shears)Wish you had more energy to tackle your day? ⚡️ Brand Therapy hosts Phil and Lauren called upon brain and body optimization coach Tanessa Shears for her guidance! With an expertise in eliminating brain fog for entrepreneurs, Tanessa dishes on easy hacks you can do to be energized without the help of caffeine. From optimizing sleep to treating your body as a scientific experiment, this useful episode is going to get you pumped!2021-08-2730 minBrand Therapy137. How do you fire a client?Wondering if it's time to give a client the boot? 🥾 While it's not fun, firing a client is an often-necessary part of business, and hosts Phil and Lauren are here to share their techniques for deciding when it's time! You'll learn how to evaluate whether a client is a good fit and understand how to articulate the boundaries that are necessary for your sanity. The hosts also provide a script that you can use verbatim to separate while preserving the relationship. Listen to this episode and feel empowered!2021-08-1916 minBrand Therapy136. How can you get sponsored brand deals as an entrepreneur? (f. Jenny Melrose)Have you ever wondered how people secure sponsored content deals? 💵 You're about to find out! In this informative episode, Brand Therapy hosts Phil and Lauren get the scoop on all things brand deals from business coach Jenny Melrose. Jenny is an expert in helping entrepreneurs and bloggers scale their business, which includes owning their influence through brand sponsors. Her insight will teach you how to transition your blog from hobby to business, create meaningful business goals, build multiple income streams, and get paid for posting online. If you want to make more money (and let's be real: who doesn't?), then thi...2021-08-1330 minBrand Therapy135. How do you find your authentic brand voice?When you write content, do you find it hard to be "you"? 😵 💫 This week's Brand Therapy episode is here to help! Get ready for hosts Phil and Lauren to have an in-depth discussion on all things brand voice. From inspirational examples to exercises to keep you in check, you'll become conscious of your unique communication quirks and motivated to be yourself. If you create content in any form, this episode is for you!2021-08-0519 minBrand Therapy134. How do you grow with hashtags? (f. Joey Engelman)Feeling out of the loop with hashtags? #️⃣ Don’t worry—this episode will bring you up to speed! Hosts Phil and Lauren meet with content creator (and childhood YouTube star) Joey Engelman to learn everything possible about growing accounts through hashtags. We distill the real purpose behind hashtags, metrics to track, tools to use, and more. Get ready for a fun and informative episode!2021-07-2922 minBrand Therapy133. How do you start a money-making YouTube channel?Wish you could make some cash from YouTube? 📺 After you listen to this episode, that wish could become a reality! In this fun Brand Therapy episode, Hosts Phil and Lauren discuss everything they've learned about creating a money-making YouTube channel. From establishing a workflow to prioritizing a consistent schedule, you'll get all the info needed to unlock an additional income stream!2021-07-2229 minBrand Therapy132. How can search listening help your brand? (f. Sophie Coley)Ever wish you could read the minds of your target audience? 🔮 With search listening, you can! In this informative Brand Therapy episode, hosts Phil and Lauren excitedly chat with Sophie Coley, a thought leader and speaker with exceptional consumer insights. She teaches you how to think like your audience and (with the help of tools like Answer the Public) get discovered. A must listen for anyone wanting to increase their digital footprint!2021-07-1532 minBrand Therapy131. What are some prop ideas for your personal brand photo shoot?Wondering what to do with your hands when you get photos taken? 📸 The secret comes down to props! In this episode, Brand Therapy hosts Phil and Lauren reflect on (hundreds of) client photo shoots to narrow down the ultimate props list. Get ready to be inspired—because these ideas will take your photos to the next level!2021-07-0817 minBrand Therapy130. How do you stand out? (f. Barbara Barna Abel)Wish you could make a splash every time you enter a meeting? 🌊 If the answer is yes, you’re in for a treat! In this exciting Brand Therapy episode, hosts Phil and Lauren meet with casting director, on-camera coach, media trainer, and podcaster Barbara Barna Abel to dish on all things presence. As a dynamic force in the entertainment industry, Barbara has a refreshing perspective on personal development, finding your X-factor, creating presence, and evolving as a brand. Don’t miss this episode!2021-07-0130 minBrand Therapy129. What are the 3 essential elements of a beautiful brand?Are you overwhelmed by the possibilities of branding? 💻 Fear not because this episode is all about the basics! Brand Therapy hosts Phil and Lauren break down the three essential elements that make or break a beautiful brand. (Spoiler alert: Logos aren't in their top three!) Whether you're building from scratch or looking for a change, this informative episode will give you the tools and steps to design a gorgeous and simple brand.2021-06-2411 minBrand Therapy128. How do you grow a baking business? (f. A Sweet Whim)Special episode alert! 🚨 For this fun episode of Brand Therapy, Phil and Lauren call up baker (and Brand Therapy superfan) Kate for an impromptu consultation. The hosts discuss Kate's greatest business challenge, suggest ideas for scaling, and discuss the secret sauce of her business. If you run a brick-and-mortar business, don't miss out on this episode!2021-06-1734 minBrand Therapy127. How do you build a personal brand as an introvert?Is introversion holding you back from building a personal brand? 🙈 In this solo episode of Brand Therapy, hosts Phil and Lauren discuss the importance of building a brand—even if you don't love the spotlight. From our favorite introvert examples to the best tools for success, this useful episode gives you a step-by-step guide to getting over your fears and taking center stage!2021-06-1018 minBrand Therapy125. How do you avoid burnout?Feeling exhausted beyond measure? 🥱 If the answer is yes, then this quick Brand Therapy is what the doctor ordered. Inspired by a recent conversation from their group coaching program, hosts Phil and Lauren discuss the all-too-common feeling of burnout among entrepreneurs. From identifying indicators of upcoming burnout to indulging in the seven (yes, seven!) types of rest, this episode gives you a toolkit to recharge and tackle whatever’s ahead.2021-05-2717 minBrand Therapy124. How do you nurture creativity? (f. Judy Stakee)Wondering how to become the most creative version of you? 💡 This episode has you covered! Brand Therapy hosts Phil and Lauren meet with legendary songwriter coach and long-time client Judy Stakee to discuss all things creativity. This episode covers the power of presence, consciousness, voice, and tools to create a system that develops your creative potential. Judy shares her proprietary methodology for songwriters, including caring for your body, mind, and soul, which will help creatives of all types!2021-05-1328 minBrand Therapy123. What are some effective sales techniques?Itching to make more sales? 💳 Then you’re in for a fun episode! Hosts Phil and Lauren dish on the techniques they personally use to intrigue, convert, and secure clients. From adopting a problem-solving mindset to creating a pipeline that limits decision fatigue, you’ll be ready to tackle your small business' sales like a champ!2021-05-0619 minBrand Therapy122. How do you increase profits? (f. Tony Guarnaccia)Who wants to make some bigger profits? 🤑 Get ready to maximize your business' money-making potential with insights from Brand Therapy's special guest Tony Guarnaccia! Hosts Phil and Lauren chat with Tony, an expert in helping business owners find and make profit, about his mission, perspective, and tactics for taking entrepreneurship to new heights. If you're motivated by stories about people overcoming the odds to find success, listen to this episode asap.2021-04-2931 minBrand Therapy121. What's important to know about sponsored posts on Instagram?Wanting to dabble in the world of paid partnerships? 🛒 Before you do, make sure you listen to this! In this episode of Brand Therapy, hosts Phil and Lauren reflect on Phil's first month of creating sponsored content, which was both successful and surprising. From figuring out your rate to endorsing what you believe in, Phil dishes on discoveries and lessons he's learned along the way. For anyone who's ever wondered about starting sponsored content, this is for you!2021-04-2324 minBrand Therapy120. Can anyone be successful with Facebook ads? (f. Rory Stern)Are you interested in Facebook ads but scared to potentially lose money? 💸 Never fear—because we've got Facebook ads expert Rory Stern on Brand Therapy! In this informative episode, hosts Phil and Lauren grill Rory on all things Facebook ads. The crew discusses risk tolerance, establishing proof of concept, creating goals, and much, much more. This episode is packed with information (and one of the longest Brand Therapy episodes to date!), so buckle up.2021-04-1535 minBrand Therapy119. How do you start a podcast?Are you ready to dive into the world of podcasting? 🎧 This episode addresses everything you need to know (and everything our hosts had wish they'd known) about starting your own podcast. Broken down into four comprehensive stages, hosts Phil and Lauren have a deep discourse about figuring out your niche, determining equipment, hiring an editor, creating a schedule, and much, much more. If you have dreams of being the next Sarah Koenig, listen up!2021-04-0829 minBrand Therapy118. How do you connect with a young audience? (f. Katie Greer)Do you wish your brand could connect with a younger audience, but aren't quite sure how? 👶 In this dynamic episode, hosts Phil and Lauren meet with internet safety sensation (and former client) Katie Greer for a 411 on all things youth. From understanding teens expectations to learning about what's cool on TikTok, you're going to love this fast-moving conversation about connecting with kids these days!2021-04-0131 minBrand Therapy117. Why should you define a brand personality?Is your brand personality communicated in the best way possible? 👏 In this solo ep, brand strategists and hosts Phil and Lauren discuss the importance of owning your brand personality. With specific examples of differing personality types, you'll learn how to effectively communicate your brand personality through colors, typography, and content. Listen to the hosts gush over brands they love while getting major inspiration for yours!2021-03-2626 minBrand Therapy116. How do you be a nice boss? (f. Winn Claybaugh)Have you ever wondered what it takes to be a kind but effective leader? 🙌 In this episode of Brand Therapy, hosts Phil and Lauren go straight to the source with our guest Winn Claybaugh. As Dean of Paul Mitchell Schools, Winn has mastered the artful balance of being a kind boss while getting sh*t done. You'll love hearing Winn's fresh perspective on mistakes, his favorite leadership advice, and tips for exercising leadership throughout this career. Winn is a treasure trove of wisdom, and we can't wait for you to hear this episode.2021-03-1826 minBrand Therapy115. What are some Instagram content ideas?Trying to post more on Instagram but don't know where to start? 🤷🏼♀️ Then you'll want to make way for inspiration in this fun episode of Brand Therapy! In this solo episode, brand strategists and hosts Phil and Lauren have a frank discussion about easy ways to create content on Instagram. From addressing the elephant in the room (it's not about you; it's about your audience) to speaking directly to camera, this episode will encourage you to keep it simple and start posting!2021-03-1122 minBrand Therapy114. How do you get online speaking gigs? (f. Charlotte Raybourn)Is it possible to get speaking gigs in this current climate? 🎤 According to speaker manager (and this episode's Brand Therapy guest) Charlotte Raybourn, the answer is yes! Hosts Phil and Lauren meet with Charlotte to obtain recommendations for locking down online speaking gigs. We dial into what event bookers are looking for, techniques for developing your online presentation, and receive first-hand insights from Charlotte herself. If you feel like COVID has put a damper on speaking opportunities, let this episode convince you otherwise2021-03-0426 minBrand Therapy113. What are branding questions you should ask yourself?When was the last time you took a step back to think about your brand? 🧐 If it's been a while, you're in for a treat! This episode of Brand Therapy is all about positioning. Hosts Phil and Lauren give you 50 questions that are meant to get you thinking about your brand's past, present, and future. Consider jotting down your answers while listening and then review with fresh eyes once the episode is over!2021-02-2520 minBrand Therapy112. How can you improve your Squarespace website? (f. Becca Hairpin)Does your website make people go wow? 😯 If the answer is no, this episode of Brand Therapy will help get you there! Hosts Phil and Lauren meet with Squarespace expert and Inside the Square founder Becca Hairpin to dish on all things Squarespace design. As fellow Squarespace fanatics, our hosts grill Becca on the coolest (and easiest) tricks to get your site looking great. If 2021 is going to be your year to finally get a kick-ass website, you don't want to miss this episode!2021-02-1833 minBrand Therapy107. How do you give a good presentation?Do you get jitters before speaking at meetings or giving presentations? 😰 Fear not, dear listener, because Phil and Lauren are here to support! In this 1:1 episode, our hosts have a frank discussion about the opportunities that come from speaking with confidence. You'll learn about their fears (twist: Phil hasn't always been comfortable with the spotlight), their thoughts on a great presentation, and advice for commanding the room. If you're hoping to make an impact in your next presentation, this is a must-listen!2021-01-1426 minBrand Therapy93. How can you upgrade your LinkedIn profile?Is your LinkedIn profile the best it can be? ☑️ This episode of Brand Therapy will help you find out! Using Phil's current LinkedIn profile as an example, hosts Phil and Lauren walkthrough easy updates to optimize your profile—from profile photo to recommendations. Get ready to master your first impression through this fun episode!2020-09-1028 minBrand Therapy78. How do you price a project?Have you perfected your pricing? 💰 In this one-on-one episode, hosts Phil and Lauren discuss Phil Pallen Collective's pricing decisions (and trials) over the past decade. From sending out their first website proposal to charging flat rates to managing retainers, this episode explores all the ways to charge for your services. A must-listen for anyone who invoices for their work!2020-05-1533 minBrand Therapy77. How do you use TikTok? (f. Ed Prado)Is TikTok all it's cracked up to be? 📱 In this episode, Phil gets together with TikTok influencer Ed Prado to find out! The two discuss the app's opportunities for creative expression and content, and Ed even walks Phil through his first post. If you're a TikTok newbie or just plain curious about the app, this is the episode for you.2020-05-0731 minBrand Therapy65. A photographer who knows how to capture personalitiesWhy is photography so important for your personal brand? 📸 Hosts Phil and Lauren meet with photographer Susan to discuss. Susan is one of Phil Pallen Collective’s go-to photographers, and she’s proven time and again that she knows how to capture the essence of her subjects. We drill into details about how Susan makes our clients feel at ease, the secrets for getting people to come out of their shell, and other industry must-knows for beautiful photos. If you’re in need of need pics (spoiler alert: you probably are!), this episode is for you.2020-02-0626 minBrand Therapy57. A brand strategist who knows how to write copy (f. Lauren Moore)Is there a secret to writing well? ✍️ In this episode, Phil and Lauren discuss all the ins and outs of copywriting. Instead of a guest, Phil puts Lauren in the hot seat by asking her tricks for writing copy for Phil Pallen Collective’s clients. The two talk about writing tricks, writing authentically, writing quickly, and writing in a way that’s (gasp!) actually enjoyable. For anyone who gets writer’s block the moment you put pen to paper, this episode is for you.2019-11-0533 minBrand Therapy24. A consultant who wants more controlWhen you leave your job to follow a dream, you've got to find clients when reality sets in. ☁️ In this episode, Phil and Lauren chat with Victoria, a newly minted brand consultant, about how to find clients. Phil expresses sales tips that have helped his business in the past, and Lauren breaks down some pricing recommendations. For anyone who's dreaming up being their own boss, this is the episode for you.2018-08-0723 minBrand Therapy02. An audio expert who wants a personal brandDo you hear that? 👂It's the sound of someone wanting a personal brand. In episode two, Phil and Lauren meet with an Emmy Award-winning audio specialist to discuss his goals. The guest has a successful business and is looking for a way to appeal to a new market. To celebrate the guest's recent induction into the Full Sail University Hall of Fame, Phil will be branding our guest live following the recording—for the first time ever. Listen for step-by-step tools on creating a personal brand, and visit the show notes for a special exercise on positioning yourself for success. http...2018-02-1332 minBrand Therapy01. A fashion expert who wants to monetizeBrand Therapy is now in session 🤓 For the first episode, Phil and Lauren meet with a fashion expert who, despite 15 years of experience, is having trouble making money from her brand. The guest talks through her motivation, history, challenges, and goals, and the group discusses ways to better position her brand for success. In the last half of the episode, Phil and Lauren give advice on how to monetize her skills by distilling her offerings to set our guest apart in a crowded industry. For show notes and more info about working with our hosts, visit http://philpallen.expert/episodes/01-ta...2018-02-0830 min