Shows
Brand Design Masters PodcastPersonal Branding Power TipsPersonal Branding Power TipsIn this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'. Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok and Instagram Reels, to build an authentic presence. He emphasizes the importance of storytelling, community building, and collaboration in establishing a strong personal brand. Additionally, Philip discusses the role of emerging technologies, such as...2025-06-1111 min
Brand Design Masters PodcastThe Best LinkedIn Video Strategy for 2025The Best LinkedIn Video Strategy for 2025In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and t...2025-03-1712 min
Brand Design Masters PodcastNetworking Strategies for Designers and EntrepreneursNetworking Strategies for Designers and EntrepreneursEpisode 152In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages. Philip emphasizes the importance of a strong online presence and gives actionable tips for optimizing platforms like LinkedIn, Behance, and Dribbble. He also introduces niche platforms, the power of masterminds, and personalized outreach through video messages. Whether you're an in-house cr...2025-02-1014 min
Brand Design Masters Podcast5 Steps from Designer to Creative DirectorIn this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper management, managing and mentoring others, mastering project planning and delivery, managing clients and presentations, and being solutions-oriented. Philip emphasizes the importance of visibility, leadership skills, reliability, strategic thinking, and solving problems. He also highlights a crucial 'power-up' bonus step – finding a mentor to navigate the transition smoothly. Offering practical and actionable advice, this episode is a must-listen for any designer aspiring to move up the car...2025-01-2015 min
Brand Design Masters PodcastMastering High Conversion Copywriting with Ash ChowIn this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry. Whether you're a creative professional looking to improve your website copy or interested in learning ab...2024-12-3042 min
Brand Design Masters Podcast7 Ways to Future-Proof Your Career7 Ways to Future-Proof Your CareerEpisode sponsored by: Wix Studiohttps://wixstudio.comIn this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill sets. Philip discusses current threats such as AI in design, the rise of independent contractors, and the shifting dynamics in the agency world, while highlighting new opportunities for growth in the evolving landscape. ...2024-12-2329 min
Brand Design Masters PodcastDavid Brier - author, 'Rich Brand, Poor Brand'Episode sponsored by: Wix Studiohttps://wixstudio.comIn this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move. They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed t...2024-12-1637 min
Brand Design Masters PodcastLoren Greiff - Navigating the Job Market TodayLoren Greiff: Navigating the Job Market TodayEpisode Sponsored by: Wix Studiohttps://wixstudio.comOn this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are not posted online - a methodology that treats executive job seeking like what it really is: a strategic campaign to claim your worth. In our chat, Loren shares her expertise in helping V...2024-12-0938 min
Brand Design Masters PodcastEmail List Building Strategies & TipsEmail List Building: Strategies and TipsPodcast sponsor:Wix Studio https://wixstudio.comIn this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acquiring email subscribers, choosing the right email service provider, and using content as a lure. Various lead magnet ideas such as ebooks, checklists, and resource lists are explored, along w...2024-11-2524 min
Brand Design Masters PodcastUnfiltered Career Advice for Creative ProsEpisode Sponsored by: Wix Studio: https://wixstudio.comIn this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, and maintaining a mindset of continual learning. He also discusses industry ageism, the significance of networking, having a versatile skill set, and the complexities surrounding non-compete agreements. Additionally, Philip introduces 'Bonfire, the mastermind community aimed at helping mid to la...2024-11-1124 min
Brand Design Masters PodcastInvesting in Yourself: with Branding Expert Robert SmithIn this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health. Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion a...2024-11-0441 min
Brand Design Masters PodcastMaureen Clough - Ageism in the Tech IndustryIn this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early. Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highlighted in outlets such as Wired, Business Insider, and Inside Edition. Maureen first caught my attention with a viral LinkedIn post reacting to the ageist language she discovered in Indeed’s Career Guide, a moment that ignited a br...2024-10-2856 min
Brand Design Masters PodcastCareer Pivot Strategies for Creative ProsCareer Pivot Strategies for Creative ProsIf you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share proven career transition strategies tailored for mid-late career designers, branding experts, and creative professionals. Learn how to navigate shifts in your career, diversify your income with freelancing or consulting, and pursue more fulfilling work by leveraging your years of experience. I discuss key topics like up-skilling in digital marketing and AI, building a personal brand for your new direction, and overcoming the fear o...2024-10-2149 min
Brand Design Masters PodcastHow To Be More Confident as a Creative ProEpisode Sponsored by: WIX STUDIO: https://wixstudio.comIn this episode, I explore how to build confidence as a creative professional and why it’s crucial for success in the creative and entrepreneurial world. Confidence isn't just about constant success; it's about embracing failure, pushing beyond your comfort zone, and doing things that scare you. I'll share insights on how resilience, not perfection, is the true foundation of confidence, and why small, consistent risks can significantly boost your confidence over time.I also discuss practical ways to expand your comfort zon...2024-10-1413 min
Brand Design Masters Podcast12 Trends in Social Media Marketing for 2024Mentioned: Wix Studio: https://wixstudio.comBONFIRE Mastermind Community https://philipvandusen.com/bonfireWhat are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences? Whether you're a freelancer, a small business owner, or managing social media for a company, these insights are essential for staying ahead in the fast-evolving digital landscape.In this episode, you'll learn how YouTube has emerged as the top platform for brand engagement, and wh...2024-10-0716 min
Brand Design Masters PodcastWeb Design Industry Report 2024Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfireLet's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how to overcome common industry challenges like finding more clients and burnout.You'll also discover how creatively fulfilled web designers tend to be more productive and financially successful, and why collaboration with other creatives is key. I also break...2024-09-3012 min
Brand Design Masters Podcast10 Best Practices for Small Business NetworkingMentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireBuilding a meaningful and profitable network is crucial for small business and agency success. In this episode, I reveal 10 powerful strategies that will elevate your networking game and help you create valuable connections.You'll learn how to leverage social media platforms, attend industry events, and join professional groups to expand your reach and make lasting connections. Discover the importance of providing value first, consistently following up with contacts, and investing in personal...2024-09-2310 min
Brand Design Masters PodcastHow to Use AI to Transform Your AgencyMentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAI is transforming the digital landscape, especially creative branding and design agencies and staying ahead is crucial. In this episode, discover how integrating AI into your processes can enhance creativity, streamline services, and drive growth.Learn about the rise of AI and its benefits, like automating repetitive tasks and personalizing content. I’ll also share insights on how AI can improve your branding and design efforts by generating ideas, optimizing workflows, and providing data-driven de...2024-09-1610 min
Brand Design Masters PodcastHow to Get More Clients for Your AgencyEvery agency needs more clients! Running a successful branding, design, or creative agency isn’t easy. Beyond delivering top-notch work, continuously bringing in new clients is critical. In this video, I’ll share the #1 POWER TIP for client acquisition that you might not be using yet!We’ll cover essential strategies: understanding your target audience, building a strong online presence, networking, and leveraging content marketing. You’ll also discover how to utilize a CRM to optimize your sales processes, from tracking new prospects to closing deals.You’ll learn the importance of market research to tailor you...2024-09-0910 min
Brand Design Masters Podcast7 Secrets to Branding Your Small Business7 Secrets to Branding Your Small Business - Philip VanDusenBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireIn this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this episode, I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable...2024-06-0511 min
Brand Design Masters PodcastBranding Project Process: Start to FinishBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireBuilding and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process, start to finish. Or, if you’re a business that’s working with a branding or design agency, this will tell you what to expect from the process and exactly when and how to participate in every phase of the work...2024-01-2248 min
Brand Design Masters PodcastHow to Write Website Copy That ConvertsBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhy is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts.TopicsWhat is a webs...2024-01-1531 min
Brand Design Masters PodcastCreative Mental FitnessBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireIn this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being. We understand the unique pressures that come with a creative career. That's why we're exploring techniques and strategies that nurture a resilient, adaptable mindset essential for thriving in this fast-paced industry. Just us for a thought-provoking solo episode from Philip where he shares methods for ma...2023-11-2054 min
Brand Design Masters PodcastFreelancing Success Power TipsBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireJoin me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pricing, we'll dig deep into topics that can make or break your career. Want to know how to elevate your personal brand? Are you looking for networking opportunities that pay off? Need a fresh perspective on content marketing? This live stream has got you...2023-11-1346 min
Brand Design Masters Podcast7 Things Designers Need to Know Today - Philip VanDusenBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAre you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I’ll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive in the ever-changing design landscape. From mastering little-leveraged communication skills to harnessing the power of AI in design, this session covers tons of under-the-radar strategies and dives deep into emerging business models tailored for creative professionals. Whether you're a freelance designer or...2023-11-0657 min
Brand Design Masters PodcastMindset Mastery - Philip VanDusenBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I’ll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation, and Business Growth.Why are these crucial? Confidence fuels your motivation; motivation drives your growth. But how can you genuinely harness these qualities? I'll explore actionable steps, personal anecdotes, and even success stories to guide you through mastering this mindset trinity.We...2023-10-2351 min
Brand Design Masters PodcastAgeism in Graphic Design - Philip VanDusenLaunching this Month:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAge discrimination and ageism are pervasive in the graphic design and creative industries. Professionals in the prime of their careers are being forced out of positions in creative departments in agencies and corporations at an astounding rate.If you are a designer or creative pro of any kind, it’s not a question of IF this will happen to you, but WHEN.Why is this happening? How will it affect your career? What can you do ab...2023-10-091h 05
Brand Design Masters Podcast7 Reasons to Join a Mastermind - Philip VanDusenIn my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, community, accelerated learning, motivation, confidence, and accountability. Few people realize the peer network you build in masterminds can also become a fantastic pipeline for new business through developing a meaningful network of strategic partners - broadening and strengthening your sales funnel. In this podcast, we’ll discuss 7 reasons to join a mastermind community, the critical powers of the mastermind experience, and how they can literally transform your business and change your li...2023-10-0354 min
Brand Design Masters PodcastHow To Build Authority Online - Philip VanDusenEveryone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podcast to learn a step-by-step tactical game plan for building authority online. Four significant pillars of activity contribute to establishing go-to expert status - and I’ll discuss each in detail. If you want to develop a personal or company brand, you need to establish a visible presence and, over time, build a following through authorship and thought leadership, creating a presence in a specific niche that can’t be i...2023-09-251h 03
Brand Design Masters PodcastHow To Overcome Analysis Paralysis - Philip VanDusenAre you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intelligent, but sometimes, things can go off the rails. “Analysis Paralysis” is a state of mind where you can’t stop weighing the pros and cons of a decision and get caught in an infinite loop of questioning the choice you need to make. Not making decisions promptly can have negative consequences. So listen to this podcast to learn techniques to conquer the over-thinking that causes “analysis paralysis” and other essential mindset hacks for any cr...2023-09-1848 min
Brand Design Masters PodcastTop Success Strategies for 2023 - Philip VanDusenYou won’t want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to get more clients and build your business and personal brand in ways you never thought possible. And the best part is, not only am I going to tell you what the strategies are, I’m going to tell you exactly how you can implement them - actual tactical actions to take and specific tools to use to get it done this year so you can drive those revenue numbers up...2023-09-1150 min
Brand Design Masters PodcastFinding Your Creative Voice - Philip VanDusenJoin me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explore what it means to discover and nurture your creative identity and signature style. Whether you're a graphic designer, content creator, or creative entrepreneur, this session will provide insights to help you align your authentic creativity with your personality type, career, and business goals. We’ll explore common challenges in maintaining authenticity, learn strategies to cultivate your personal style - and discuss what it can mean for your business. Plus, you’ll g...2023-09-0444 min
Brand Design Masters PodcastUnleashing Your Potential - Philip VanDusenhttps://podcast.branddesignmasters.com/114Philip VanDusen - Unleashing Your PotentialLet’s discuss some of the barriers in your career and business you’re facing as a creative pro - and some practical and tactical solutions you can start applying immediately to grow and succeed faster! Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com ...2023-08-2851 min
Brand Design Masters PodcastMaking Money with Strategic Partnerships - Philip VanDusenBy definition, the scope and bandwidth of a freelance designer, creative professional, or solopreneur limits their capacity to increase their income. Your company can reach new heights of profitability and success by forming innovative alliances and expanding a valuable network. Working with more illustrious clients and taking on more significant, more challenging projects are only two advantages of partnering with others. However, a lot more advantages could put more money in your pocket. Listen to this podcast, where I'll explain why and how you should do it precisely.Thanks for listening! If you enjoyed this...2023-08-2142 min
Brand Design Masters PodcastFreelancing Secrets - 10 Things You Need To KnowI'll be sharing some freelancer secrets throughout this podcast that you will undoubtedly find interesting. Contrary to what you may have seen on social media, a freelancer's existence is not always marked by a comfortable laptop lifestyle, significant design awards, exciting projects, and many clients.Having excellent design skills is only a tiny portion of what you need to know to successfully freelance, and many aspects of being a self-employed creative professional are challenging. Join me as I give you a sneak peek at 10 things you'll discover as a creative entrepreneur—hopefully not the hard way. Listen cl...2023-08-1444 min
Brand Design Masters Podcast#1 Power Tip for Getting More Clients - Philip VanDusenThe question "How do I get more clients?" is the one I get asked ten times more frequently than any other.You have heard the typical responses:Content marketing, email funnels, DMs that offer free value before reaching out for an introduction call, paid advertising, or even [gasp!] cold calling are all examples of effective advertising strategies.Many of you need to be made aware of one method for obtaining more client work, and even if you are, I bet you aren't doing it in a way that would produce results quickly.2023-08-0736 min
Brand Design Masters PodcastBranding Project Process - Philip VanDusenA branding or design project requires complex planning and management. In this episode, I break down the precise procedures that go into organizing and managing a successful design project from start to finish for creative professionals and agencies. Alternatively, if your company is working with a branding or design agency, this will explain what to anticipate from the process and exactly when and how to engage in each stage of the work. This is process planning that is tactical, precise, and workable for managing a branding and design project.Thanks for listening! If you enjoyed this episode...2023-07-3113 min
Brand Design Masters Podcast15 Graphic Design Trends for 2023 - Philip VanDusenUnderstanding and utilizing current graphic design trends is a terrific strategy to ensure your success as a creative entrepreneurand to stay culturally and creatively stimulated. In this episode, I discuss 15 graphic design trends for 2023 that you can use to inform your client work and creative business.Video Link: https://youtu.be/ZMWwwgEYjekBlog Link:https://philipvandusen.com/news/2022/21/12-15-trends-in-graphic-design-for-20231. SYSTEMATIC2. MIDJOURNEY + AI3. COLLAGE4. HOLO-MORPH5. MILITARY INSPIRED6. DARK MODE TYPOGRAPHY7. NEU-BRUTALISM8. 70’S TYPOGRAPHY9. LENSA-TION10. GEO-SIMPLICITY11. CYBER WAVE12. THE BLOB13. VA...2023-07-2414 min
Brand Design Masters PodcastThe Best Marketing Strategy in 2023 - Philip VanDusenYou probably wonder, "How do I cut through the noise so that they pick me? " given all the marketing pitches your target consumer will encounter in 2023, including emails, direct messages, content, webinars, advertising, and lead magnets.The most powerful marketing strategy available today is what I'm providing in this podcast, and the crazy part is that you've probably never even heard of it. I’ll wager that you picture-sent fliers, generic pitch letters, and newspaper inserts when you think of direct mail marketing. But if you do it in a unique, original, and unforgettable way, I will te...2023-07-1714 min
Brand Design Masters PodcastPhilip VanDusen - Advice for New Creative Directors - What Every Creative Director Needs to Do to SucceedGreat creative leaders don’t just tell designers what to do. Their responsibilities go far beyond that. Part coach, referee, therapist, peacemaker, and storyteller, CD’s are like octopuses with a hundred arms.If you’ve recently been promoted to creative director or are just learning the ropes in your new role, this podcast will tell you all you need to know about the critical skills every new creative director must develop to succeed.Thanks for listening! If you enjoyed this podcast episode, use the following links for more of my work and some valuable resour...2023-07-1014 min
Brand Design Masters PodcastPhilip VanDusen - The Biggest Mistakes Entrepreneurs MakeEntrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or service and brand, but it's important to remember that perfection is optional for startup success. Rather than striving for perfection, entrepreneurs should focus on creating a Minimum Viable Brand (MVB) and building on it as they progress. MVBs require far less effort than a fully realized version, so entrepreneurs can confidently launch without the extra pressure to be perfect right out of the gate. It also ensures that evolution is part of the p...2023-07-0308 min
Brand Design Masters PodcastPhilip VanDusen - 5 Things That Can Hurt Your BrandBuilding a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creating bullet-proof brands, I'm excited to share my advice. Whether you're starting a new business or trying to elevate your existing brand, I aim to provide helpful insights that can make a real difference. With research, strategy, and creativity, anyone can establish an identity that resonates with their audience and stands the test of time. So, let's dive in and explore the world of brand-building together! In th...2023-06-2608 min
Brand Design Masters PodcastPhilip VanDusen - 5 Reasons Why Freelancing Is the Future of WorkAre you ready for the future of work? By 2027, over half of the population in the US will be freelancers or independent contractors. This shift has been happening for a while and will only continue. As technology advances and the gig economy grows, the traditional 9-5 job is becoming less common. That's why it's essential to prepare yourself for the possibility of working independently. In this new work environment, freelancing is the way of the future. But how can you survive and succeed in it? If you're already a freelancer, there are things you can d...2023-06-1908 min
Brand Design Masters PodcastPhilip VanDusen - The Pros and Cons of Co-Working Spaces - The Era of the Digital NomadAre you one of the many freelancers or independent contractors looking for a new work environment? As someone who recently jumped from a home office to a co-working space, I'd like to share some insights with you. While both options have pros and cons, I've been extremely pleased with my co-working experience so far. Not only do I get to work in a collaborative and inspiring setting, but I also get the chance to network with other professionals in my field. It's been a game changer for me, and I recommend considering this type of f...2023-06-1208 min
Brand Design Masters PodcastPhilip VanDusen - How To WIN New Design Clients - How to WIN New Business PitchesAs designers and entrepreneurs, we all know how important it is to land new clients and keep our business afloat. But sometimes, pitching and winning new clients can seem daunting. I am here to share with you some ways I have successfully won new business in both my branding and design agency and the global branding agencies I have worked for. These techniques can be used by anyone, at any level, and with dedication and effort, can yield excellent results. So, let's start on the path to winning new clients and taking your business to th...2023-06-0507 min
Brand Design Masters PodcastPhilip VanDusen - How to Get Your First 5000 Subscribers or More on YouTube or Your BlogDo you want to feel more satisfied with your stagnant blog, email, or video subscriber list? It can feel daunting to start from square one and try to grow your audience, but I'm here to share some techniques that worked for me. It might sound cliche, but it's true: it takes hard work and dedication. But trust me, if I can do it, you can too. Let's dive into the strategies that can take you from zero to 5000 subscribers and beyond! In this podcast, I've talked about:Building a successful brand on YouTube or a...2023-05-2908 min
Brand Design Masters PodcastPhilip VanDusen - How Far We’ve Come and Where We’re GoingWelcome to the special 100th edition of the Brand Design Masters Podcast! We have to celebrate our wins, and reaching the 100th episode of a podcast is a huge win. It’s been a great ride so far and we would never have been this successful if it wasn’t for our cavalcade of amazing guests. Folks like Chris Do, Chris Ducker, Roberto Blake, Marty Neumeier, Mauro Porcini, Michael Janda, Amy London and many, many more. In this episode I discuss:• What’s worked in the podcast so far• What hasn’t worked so well...2023-05-2250 min
Brand Design Masters PodcastPhilip VanDusen - Why You Need To Stand for SomethingTaking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about and great at encourages them to choose you over your competitors. Don't be afraid to express your opinions; remember, it's impossible to please everyone. Instead, concentrate on being yourself while emphasizing your unique strengths. Prospective clients can see beyond your expertise and understand who is behind those skills and services. In this podcast I discuss:Why differentiation is crucial for building great brands and successful influencers.Why it's important to have a...2023-05-1506 min
Brand Design Masters PodcastPhilip VanDusen - What Is Your Competitive Advantage - 8 Brand Differentiation StrategiesKnowing and leveraging your competitive advantage to your business's advantage is necessary for a successful venture. Understanding and applying the right strategies tailored for different business categories ensures your company stands out from the competition. Here is the 8 Strategies I discussed:Cost leadershipDifferentiationQuality or ServiceInnovationOperational effectivenessTechnologyAdaptabilityInformational advantage Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode! WEBSITE:ht...2023-05-0807 min
Brand Design Masters PodcastPhilip VanDusen - Build Your Personal Brand POWERPower shouldn't be feared; instead, it should be embraced. Leveraging the power of personal branding is the key to a successful future and unlimited potential. Personal branding is often misunderstood - it's not about selling yourself short or putting on an act. It's about confidently expressing your authentic essence and being more strategic about showcasing it to the world. Building power means having a cohesive presence across all digital platforms, engaging with an active audience, and creating original content that accurately reflects your insight and expertise. I talked about:How do you define personal b...2023-05-0105 min
Brand Design Masters PodcastPhilip VanDusen - How to Achieve Your Business Goals with Social Media MarketingIf you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next level. That's why it's important to understand how social media can contribute to achieving key business goals - from increasing brand awareness to boosting sales and ROI. In this podcast, I discuss:The correlation between business goals, social media marketing activity, and the metrics and ROI that work.____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the fol...2023-04-2407 min
Brand Design Masters PodcastPhilip VanDusen - Naming Your BusinessIf you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name or pick a generic business-oriented title? In this podcast, I explore both options in great detail - examining the pros and cons of each type of name. There's more to this than deciding whether you want to be known as "John's Bakery" or "San Francisco Bakeries." Every small decision can profoundly affect how successful your venture ultimately is. I talked about:3 Ma...2023-04-1706 min
Brand Design Masters PodcastPhilip VanDusen - Building Your Brand Pyramid for EntrepreneursWorking with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand Pyramid provides a clear roadmap for designing, executing, and maintaining your company's brands. I discussed:How to use a Brand Pyramid to build a holistic brand Understand customer value proposition using Brand Pyramid Five levels of Brand PyramidExample of Brand Pyramid____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and s...2023-04-1007 min
Brand Design Masters PodcastPhilip VanDusen - Communication HierarchyCommunication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's more than just a visual structure— it's about understanding how people interact with digital spaces. In this Podcast,Definition and Explanation Communication HierarchyThe importance and uses of marketing materials and digital design.Definition and explanation of Visual Design HierarchyHow Visual Design Hierarchy relates to Communication Hierarchy____________________________ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and...2023-04-0311 min
Brand Design Masters PodcastPhilip VanDusen - Design Thinking for EntrepreneursDesign Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real customer problems. It encourages teams to think outside the box and challenge traditional ways of working. In this podcast, I define and explain the methodology of Design Thinking and its importance and use in marketing and digital design. I discuss:· What is Design Thinking· The three phases of design thinking· How Design thinking works· How design thinking helps entrepreneurs and creative professionals...2023-03-2710 min
Brand Design Masters PodcastPhilip VanDusen - 5 Reasons To Publish ContentWhen it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality content is the key to getting people's attention and turning strangers into customers. In this episode, I discuss the 5 reasons why you need to be developing content. To establish an inbound marketing stream, increase your credibility, and build authority, create a powerful vehicle for education, meaningful conversations, and relationship building. Improve your search engine rankings and provide valuable content to your social media followers. And finally, to g...2023-03-2005 min
Brand Design Masters PodcastPhilip VanDusen - 14 Ways To Create An Iconic Brand and BusinessAll brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this podcast, I survey some of the world's most iconic brands and discuss the product or service attributes they have consistently delivered that have elevated them to being recognized as truly iconic brands. Here are 14 examples of different ways that a brand can be iconic:1. The Coca-Cola brand used the shape as an iconic element.2. Marble cigarettes brand uses its layout as an iconic element.3...2023-03-1311 min
Brand Design Masters PodcastPhilip VanDusen - How to Deal with Difficult ClientsWorking in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with demanding clients. While all clients want their projects to come out perfectly, some are more challenging than others. They may have high expectations or be more demanding with their requests for amendments and changes, leading to unnecessary stress for the artist or creative professional. In this podcast, I offer six ways to deal with troublesome clients and methods to keep good clients from becoming ni...2023-03-0608 min
Brand Design Masters PodcastPhilip VanDusen - 10 Ways To Increase Brand AwarenessThe very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve and maintain a high level of brand awareness are likely to generate more sales. Why? That’s because when consumers are confronted with a variety of choices, they are simply more likely to buy a product they recognize than an unfamiliar one. In this episode I introduce 10 ways that you can build that kind of familiarity with your brand including brand design, content marketing, brand...2023-02-2713 min
Brand Design Masters PodcastPhilip VanDusen - How To Build Authority OnlineThere are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand or company brand you need to start by establishing a visible presence and build a following through authorship and thought-leadership, creating content in the specific niche where your expertise lies.Becoming recognized as an expert takes commitment, consistency, providing your audience with real value consistently that create transformations in their business.In this episode I discuss: Pillar #1 Building Credibility• Knowing your ‘what’ and ‘why’• Art...2023-02-2019 min
Brand Design Masters PodcastPhilip VanDusen - 10 Time Management and Productivity TipsTime management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepreneur. We are exposed to ever-increasing amounts of stimuli and communication competing for our attention via email, the web and social media not to mention our clients or our personal lives, for that matter.In this podcast, I share 10 practices and habits you can develop to manage your time better resulting in increased productivity and a greater feeling of control over your day-to-day work.The top 10 practices are:1. Get up early2023-02-1313 min
Brand Design Masters PodcastPhilip VanDusen - How to Hire a Copywriter for Your BusinessHow To Hire a Copywriter for Your BusinessMaybe you’re a company that needs to get some copy writing done for your website, blog, social media, scripts for videos or voice-overs. Or, maybe you’re a creative pro who needs copy writing for a client project, like a website, a brand-voice strategy project, advertising copy or an email marketing campaign. In this episode I share some secrets about hiring a copywriter and executing copy writing projects:In this episode I discuss: • Scoping your copy writing project • Questions you need to ask yourself b...2023-02-0610 min
Brand Design Masters PodcastPhilip VanDusen - 12 Ways to Build Brand Loyalty for Your Small BusinessWhat’s the best way to succeed in business? The answer is simple: establish brand loyalty with your customers, making sure they come back to buy from you again and again. The big question is how exactly do you make that happen? In this video I share 12 ways your small business can build brand loyalty and one critical method I’ll bet you haven’t thought of.I discuss: 1. Product Quality 2. Focus on Benefits 3. Customer Service 4. Having a Mission and Ethos 5. Employee First Mentality 6. Be Consistent 7. Reward Loyalty 8. Be Authentic ...2023-01-3010 min
Brand Design Masters PodcastPhilip VanDusen - How To Get Started with Email MarketingEmail marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your customers. Used correctly it can be both a relationship-building as well as a profit-building tool. However, email marketing can also be exceedingly complex to master in today's business environment, but it doesn’t have to be. Join Philip as he explores the ABC’s of getting started with email so you can leverage the power of one of the most effective marketing channels at our disposal today.In this episode...2023-01-2309 min
Brand Design Masters PodcastPhilip VanDusen - What’s the ROI of Website Design?Determining return on investment, the ROI of design is difficult, but not impossible. It has now been proven that high quality website design does more to insure that visitors stay on your website longer and form a level of trust in your brand faster than any other aspect of your site. Investing in high quality design is the best decision a company, business or brand can make in guaranteeing the success of their business on the web.In this episode Philip discusses: • How long it takes a visitor to develop a first impression of a website...2023-01-1608 min
Brand Design Masters PodcastPhilip VanDusen - How To Grow an Audience + Build Your AuthorityIn this episode, Philip explains how to build an audience from scratch. He talks about the importance of knowing why you would want an audience and what value you have to offer them, as well as which platform they are most likely to be found on. He also stresses the importance of having a point of view and a distinctive tone of voice to differentiate yourself from other content creators. He suggests becoming a student of inspiration to capture sparks of inspiration for content. Philip outlines the need to hit 'post' in order to build a...2023-01-0939 min
Brand Design Masters PodcastPhilip VanDusen - How To Achieve Business Goals with Social MediaHow does what you do on social media contribute to achieving your business goals? What are the metrics of success? What is the ROI for your social media marketing efforts? In this episode I discuss the correlation between business goals, social media marketing activity and the metrics and ROI you need to analyse so you can make the most of your use of social media for you and your clients.5 business goals that can be achieved with social media marketing that I discuss are: 1. Brand Awareness 2. Thought leadership and credibility 3. Word-of-Mouth Marketing 4. Leads 5...2023-01-0224 min
Brand Design Masters PodcastPhilip VanDusen - 10 Ways to Conquer Impostor SyndromeIn this episode I address a topic many creative professionals and entrepreneurs struggle with from time to time: Imposter Syndrome. Feeling like a fraud, a failure or that you simply don’t know what you’re doing is more common than you realize. Here are 10 techniques you can use to conquer impostor syndrome and get your personal and professional life back on track.Just some of what I cover: • Imposter syndrome definition • Who imposter syndrome affects • Why it is important to battle it • How imposter syndrome manifests itself in your behavior • Mindset shifts that ca...2022-12-1934 min
Brand Design Masters PodcastPhilip VanDusen - 12 Ways to Use Video for MarketingVideo has taken over marketing in a big way in the last couple years. Are you using video to build and promote your brand and business? Are you leveraging video marketing techniques in the work that you do for your clients? If not, you better start. Join me to discover 12 ways you can use video content to help your (and/or your clients) business gain more visibility, search-ability, credibility and ultimately more sales.In this episode of the Brand Design Masters Podcast, I share a ton of tactical ‘value bombs’ on how to create and leverage video in yo...2022-12-1242 min
Brand Design Masters PodcastPhilip VanDusen - 14 Super Powers for SuccessThe business world is a crowded place and it’s easy to get lost in the shuffle. It’s not enough to be really great at one thing anymore. The current professional environment requires us to master a much broader palette of skills that are essential for survival in the 21st century business landscape.One of the biggest themes that runs through this list of super powers is ‘discovery’. How will you make it possible for people to find you? And once they do, how do you develop that success trifecta of ‘know, like and trust’ that results in n...2022-12-0532 min
Brand Design Masters PodcastPhilip VanDusen - Time Management Power TipsTime management and productivity are critically important to the professional success of any creative or entrepreneur. In today's business environment, we are exposed to ever-increasing amounts of stimuli, distractions and communication competing for our attention - coming in via email, app notifications and social media not to mention the constant demands of clients or our personal lives. It is up to us to figure out how to wrangle them.In this episode of the Brand Design Masters Podcast, I share some powerful techniques and habits you can use to manage your time better, so you can increase...2022-11-2858 min
Brand Design Masters PodcastPhilip VanDusen - A Mindset of Success and AbundanceIn this episode of the Brand Design Masters Podcast, I share ideas about how you too can build fundamental frameworks that will help you authentically feel you have everything you need to succeed. We'll look at a range of approaches to focus on that will help you achieve the breakthrough you've always longed for.Here's what you'll discover inside:Why building fundamental frameworks is crucial to achieving success in lifeThe story of two beliefs systems and how they impact our ability to experience a feeling of abundanceWhat overcoming personal limitations...2022-11-2152 min
Brand Design Masters PodcastPhilip VanDusen - Ageism in Graphic DesignI'll be discussing the following:The uncertainty looming over every creative professionalThe inevitability of ageism affecting those in the design industries.How ageism is perceived and acted upon in corporations and agencies in America.What can you do to stay relevant and maintain a competitive edge even after leaving your 9-5 job.How you can develop and take advantage of ‘V-shape skillsets’ even in your 20s and 30s to develop career resiliency for the next 25 years.Essential skills to protect yourself from future layoffs.Originally recorded as a YouTube live stream, this talk generated a huge amou...2022-10-2427 min
Brand Design Masters PodcastJanine Heinrichs - How a Poster a Day for a Year Led to TikTok FameJanine also shares insightful tips on how to drive traffic to your website, what the future of graphic design holds, and her personal mantra for becoming a successful creative professional.We discussed:How Janine started out unsure of your journey as a graphic artist and what solidified her decision to pursue itFinding success in social media and how it has helped build a following for her brand while showcasing her work.Her uncertainties during the pandemic and how the lockdown paved the way to pursuing a unique approach to graphic...2022-10-1029 min
Brand Design Masters PodcastJessica Uttinger - Transitioning from Photography to MarketingJessica Uttinger is the Director of Marketing and Creative Services for Killer Brownie. Her passion for social media marketing increased the Company's social media following to 55,000 across platforms. Learn how Jessica manages to create impactful marketing campaigns at Killer Brownie and how she envisions it becoming the Coca-Cola of Brownies. We discuss:The culture and core values of Killer Brownie. What her day-to-day looks like as a director of marketing and creative. How Killer Brownie generates interest and love from their fan base. How she convinces her management teams...2022-09-2634 min
Brand Design Masters PodcastKathy Oneto - Leaving Corporate Part 4: Getting Resourced and Building Your Business InfrastructureIn this episode, Kathy and I share how we started building our business with the resources that were available to us at that time. From planning on which social media platforms to leverage, to considering our physical office spaces and technology setups. We discuss:How Kathy started her brand ecosystem.What Kathy did to plan every detail of her brand strategy.How outsourcing is a smart move for a startup.How Kathy chose which social platform to focus on.Why it's okay not to be on all the social media platforms.How Philip c...2022-09-1245 min
Brand Design Masters PodcastKathy Oneto - Leaving Corporate Part 3: What To Do Before You Pull The PlugWe discuss:What happened after I decided to take a break.The realization Kathy had along the emotional journey from the transition.What was Philip’s business plan after leaving.Kathy’s business plan and business model.What Kathy learned starting up her consultancy.How to consider business scope and positioningHow Kathy wants her audience to see her brand.How to keep things light and not get overwhelmedTo connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sust...2022-09-0539 min
Brand Design Masters PodcastKathy Oneto - Leaving Corporate Part 2: Recognizing It’s Time To GoIn this episode Kathy and I share our own experiences in leaving corporate and the decisions we faced and the signals we received before we decided to leave and strike out on our own. We discuss:How did we realized it was time to leave corporate.What contributes to wanderlust.My personal experience in leaving the corporate world.What our body tells us contributes to our decisions.What was the last straw.Some internal signals to consider before deciding to leave.Some external workplace signals you need to look for.How maintaining workplace n...2022-08-2940 min
Brand Design Masters PodcastKathy Oneto - Leaving Corporate Part 1: Owning Your Personal Brand NarrativeKathy Oneto, host of the Sustainable Ambition podcast, and founder of Sustainable Ambition has spent 20 years in the “big corporate” and “big agency” worlds as a brand strategist and senior marketing executive; she's worked in large companies and small, as well as entrepreneurial companies, both as a co-founder of start-ups and as the chief of staff to founders.In this series, Kathy and I talk about how to leave the corporate world for greener pastures. For this first episode, we discuss how to take stock of your personal brand while you are still employed.2022-08-2241 min
Brand Design Masters PodcastOlesya Luraschi - How Your Psychological Needs Affect Your Business’ SuccessOlesya's work is beneficial and highly relevant today given the Covid Pandemic. Listen and learn how she helps her audience manage their psychological needs and reduce stress during these trying times and how to continue to cope as the pandemic eases. We discuss:How overthinking overlaps with planning.How rumination is terrible for us psychologically.How psychological needs increased during the pandemic.How people can establish anatomy and agency.How having a mind dump routine helps to ease some psychological conditions.How keeping a journal helps overcome depression and anxiety.How creating content h...2022-08-1542 min
Brand Design Masters PodcastMark Drager - What To Do When Your Agency ImplodesAs the company he built imploded, Mark learned hard lessons about persistence and efficiency that all agency owners and entrepreneurs can benefit from hearing. We discuss:How he started Phanta Media in 2006His thoughts about the changes in the agency paradigmHow he began to leveraged content creation and marketing in developing his brand presenceHow imposter syndrome actually benefits himHow he overcame his anxietyHow he finds inspiration for contentHow he balances qualitative research with his client's quantitative preferences.To connect with Mark Drager:YouTube Channel: https://www.youtube.c...2022-08-0847 min
Brand Design Masters PodcastLee Jackson - How the Pandemic Is Evolving Digital EventsWe discuss:His thoughts about the digital marketing world after the pandemicWhat he learned as a facilitator of online webinars and eventsTools to help his team manage their work betterHow he utilizes his YouTube channel in association with his podcast and other businessesHow his videos help him to appear at a higher rank of SEO on Google.He uses other social platforms to leverage and utilize his Trailblazer.FM podcast videosWhat’s happening inside the Trailblazer.FM Facebook group.To connect with Lee Jackson:YouTube Channel: https://www.youtube.com/c/TrailblazerFM...2022-08-0137 min
Brand Design Masters PodcastBrandon Birkmeyer - Leaving Corporate To Become a Brand Strategist and Podcast CoachFrom working in the corporate world that provided him a comfortable living Brandon risked it all and followed his intuition to build a successful business, becoming a well-known podcast coach who helps small entrepreneurs deliver value through podcasting. Brandon is the founder of the Podcast Branding Academy, an online school for podcasters. He also produces and hosts a top marketing podcast, Brands On Brands which was, at one point in time, ranked #1 in personal branding and content marketing on Apple Podcasts. We discuss:Why Brandon left his corporate job in...2022-07-1938 min
Brand Design Masters PodcastChris Darafeev - From Youtube Guru to NFT Explorer: Chris' Business JourneyChris is the owner of FlyRyde LLC, a custom automotive lighting company. He works social media better than almost anyone I've ever seen. Chris has now become a full-time content creator and recently has gotten into the NFT and Crypto world. Let's learn how Chris manages his business wherever he is and shares his perspectives on what NFTs can offer.We discuss:How Chris started on YouTube.How he took his content on YouTube to a whole new level.How being yourself makes it easy for you to s...2022-07-1244 min
Brand Design Masters PodcastLouise Karch - Strategies for Naming Brands and BusinessesLouise Karch is an award-winning author of Word Glue: Find Your Million-Dollar Brand Name. She names and renames brands, doubling clients’ income. Louise also just finished the first book on strategic taglines in the world - which is to be published soon. She believes that when you have a powerful brand name, your brand strategy should reflect it as well. We discuss:How naming your brand can be a superpower when building strategy.The methods she uses for generating a unique brand name.How she quantifies the ROI of brand naming.How she man...2022-07-0542 min
Brand Design Masters PodcastPhilip VanDusen - How to Find Content IdeasI like to say “Out of feed, out of mind” because content marketing is still very much a numbers game. The average life cycle of posts are shorter than you think so volume is still king. I myself have been developing content for 6 years now with a newsletter every 2 weeks, a video every Monday, I often go live, etc so I know how it is to sometimes come up a little dry and hit that content wall.Here are tips on how to develop content and build a system that ensures you’ll never be at a l...2021-11-0831 min
Brand Design Masters PodcastJozelle Tech - Rolling Into Success as a Creative EntrepreneurJoining me in this episode is Jozelle Tech, CEO of The Rolling Media, with her inspiring life story of how her disability motivated her to rise up and roll into the world of brand strategy and creative entrepreneurship.We talk about:● Dedicating a decade of her life working remotely from Manila● Hitting rock bottom and getting up back on her feet for the reset chapter of her life● Gaining the courage to show up to the world by joining conferences and communities and realizing she’s not alone in the freelancing world● How in a short...2021-11-0133 min
Brand Design Masters PodcastPhilip VanDusen - How to Grow Your Email ListBuilding and maintaining a strong email list ensures that you own marketing real estate where you can engage an audience who is waiting to hear from you because they actually chose to sign up and subscribe to your content.Sharing tips on how to build and grow your email list, I talk about:● Nurturing engagement with a warm audience part of an email list VS starting from scratch with cold marketing efforts ● Recommendations on email subscription services ● Best practices on how to get people to sign up● Steps to take to ensure your emails d...2021-10-1124 min
Brand Design Masters PodcastPhilip VanDusen - Networking Tips for Designers and Creative ProfessionalsNetworking is the key to landing your next client, project, or job. It’s the gateway to learning and professional development. Going over networking tips and strategies I wish I knew when I was starting out as a designer and creative professional, I discuss:● Networking as an introvert● How to use networking to grow your business and move your career development forward● Why networking is as much about giving as it is about receiving● What Subliminal Reciprocity is and how to use it to your advantage● Making cross-functional connections and turning referrals into jobs2021-09-2723 min
Brand Design Masters PodcastPhilip VanDusen - 7 Biggest Website Mistakes Creative Professionals MakeDoes it present your brand and service well enough to get people to want to work with you? In this episode, I talk about the 7 biggest website mistakes that may very well be costing you warm leads and conversions. 1. Talking too much about yourself● People who visit your website don’t want to know who you are, they want to know how you can solve their problem.● State your service offering as a problem so your audience can identify with you and your solution to that pain point.2. Doing too much stuff or say...2021-09-1321 min
Brand Design Masters PodcastPhilip VanDusen - The #1 Unicorn Skill For Creative ProfessionalsWriting is the #1 unicorn skill that will advance your career faster and make it stronger as a creative professional.I talk about:● How so much creative work relies on writing and good communication● My experience of finishing my first course — Brand Strategy 101 and how that helped me realize that copywriting and the ability to capture nuances in copy is important in strategy● Achieving massive success as a creative pro by developing a unification of both design and writing skills● The Top 3 skills designers need outside of creative abilities and how being a good copywriter...2021-08-3018 min
Brand Design Masters PodcastPhilip VanDusen - 10 Ways to Build More ConfidenceBy being separated from each other, losing access to our places of work, and watching our networks shrink, we do not have the kind of feedback and input to our decision-making that we used to. This lack of confidence then becomes the biggest barrier for people to move their businesses, personal lives, and careers forward. In today’s special episode, I talk about 10 ways to build confidence. Towards the end, I talk about what I think is the best and fastest way to build confidence to expand your meaningful network, develop partners, and be secure abo...2021-04-1232 min
Brand Design Masters PodcastNatalie Hailey Interview at Social Media Marketing World 2020In this episode, I speak with Natalie Hailey, CEO and Founder of Hot Content UK — an end-to-end content marketing agency that specializes both in creating and maximizing the bandwidth of existing content to rapidly accelerate channel growth. Natalie is the embodiment of the quote “Whatever you give a woman, she’s going to multiply”. Give her one YouTube video and she’ll create endless content with it!We discuss:Her career trajectory from being a realtor to a copywriter to Hot Content UK CEO and FounderThe manifestation of her niche t...2020-06-2233 min
Brand Design Masters PodcastClare Josa - How To Ditch Impostor SyndromeIn this episode of the Brand Design Masters Podcast, I talk to Clare Josa — a leadership mentor, speaker, podcaster and 8-time author who has spent 15 years studying imposter syndrome. Following the successful completion of a comprehensive research study on the subject matter, Clare has just written and published a book entitled “Ditching Imposter Syndrome” where she breaks down what she refers to as the 4Ps or telltale signs of having imposter syndrome.Considered to be one of the most accomplished experts on the subject, Clare discusses the following:Common characteristics of those suffering with imposter syndrome4Ps: sy...2020-03-3129 min
Brand Design Masters PodcastPhilip VanDusen - Personal Branding Isn't That HardEstablishing a reputation and presence for yourself outside of work or the definition of your job or agency is important. In this episode, I talk about why building your personal brand doesn’t need to be complex and provide you with a break down of what you’ll need to get started on developing your own personal brand.Mentioned in the podcast:9 Brand Design Elements Your Brand MUST Have for Designers and EntrepreneursJeff Bezos’ first Amazon officeThanks for listening! If you enjoyed this episode of the podcast, head on over t...2020-03-1706 min
Brand Design Masters PodcastChris Do - Bulletproofing Your Creative CareerWe discuss his non-linear career path stemming from being exposed to both analytical and creative schools of thought early on in his family life, the importance of a lifetime of learning, and interestingly enough how he and his team landed an interior design job because of a strong sense of story. That last one opens up a multitude of possibilities and challenges the usual perspective on how to get clients.The Emmy award-winning designer talks in greater detail about the following:How to constantly challenge yourself and consistently growThe evolving process of branding his personal brand...2020-02-1449 minBrand Design Masters PodcastPhilip VanDusen - Are You Multi-CreativeThe reality is that many creative people express themselves in a range of creative ways. In this episode, I talk about how being a multi-creative becomes a strength, the right approach to it that unlocks its greatest advantages and when to make the tough decision to walk away from a creative outlet that is holding you back from achieving your goals.Here are some of the topics I dive into:Different types of multi-creativesNurturing a creative outlet that feeds your creativityThe most important question to ask yourselfThe right age to get into a creative interestEbb and f...2020-02-1415 min
Brand Design Masters PodcastChris Ducker - Why Leaders Must Continue To LearnAt his core, Chris is a problem solver. We discuss rising up to the challenge of finding solutions to our clients’ problems but more importantly, how this entails constant improvement, getting your personal brand out there, and being intentional about showing up every single day and getting the work done.We talk about:His own mentors The importance of opening yourself up to input in an industry that is all about outputHow to stay inspired to keep on learningThe beginnings of his now seamless brand designContext marketing applied to the Youpreneur Summit landing pageP2P connections, the...2020-02-1446 minBrand Design Masters PodcastPhilip VanDusen - How To Have a Great Creative CareerThis episode gives valuable insights on what it means to have a great career and achieve success especially to those who have been messaging me about identifying their passion, stepping into their purpose, and finding success in all these. I'll give you a hint: the secret lies in taking advantage of tangential opportunities that present themselves and leveraging them for the new skills they can teach you and keeping at it despite any challenges that come your way.I talk more about these in the podcast but here are some truths you probably didn't know...2020-02-1419 minBrand Design Masters PodcastWelcome to the Brand Design Masters Podcast with Philip VanDusenIn this episode I touch on how the podcast is about the power of design and branding to build successful and profitable businesses. This is significantly relevant especially with today’s creative economy exploding and the growing need for creative professionals to meet that demand for creative content.The podcast will take on a variety of topics through formats including solo sharing, guest host chats, interviews, or through repurposed video content from my YouTube channel.Some topics you can expect in future episodes include:improving creative skills (branding, designing, writing, editing)personal brandingnetworkingmarketingmechanisms of bu...2020-02-1418 min