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Philippa & Lorrie
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A Little Bird Told Me Freelance Writing Podcast
Episode 79: Turn a drawback into a strength to boost your freelance career - an interview with Mridu Khullar Relph
Many freelancers are in a situation that could work against them in the commercial or media market. Combining freelancing with caring responsibilities, living in a part of the world that has a poor reputation for the quality of its writers, or having health problems or being disabled, for example. In this episode of the podcast, Philippa interviews Mridu Khullar Relph, a freelance writer who has written for the likes of the New York Times, Time magazine, Ms magazine and more, and they discuss how to turn a disadvantage into a strength. Apologies for the inconsistent sound quality in parts of...
2014-09-16
1h 00
A Little Bird Told Me Freelance Writing Podcast
Episode 78: How to Self-Publish Without Embarrassing Yourself
People who self-publish books have a lot to prove if they want to dispel the industry's bad reputation. In this podcast episode, Philippa and Lorrie take listeners through a series of self-publishing no-nos offer recommendations and tips to make sure self-published work is the best it can be. Show Notes DIY: How to Understand Self-Publishing Acronyms Lousy Book Covers Fiverr Authors are a**holes Written? Kitten! There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Radio And finally, do 'like' us...
2014-08-19
49 min
A Little Bird Told Me Freelance Writing Podcast
Episode 77: What to do if a client won't stop bugging you
There are times when freelance writing clients cross a line. Sending text messages to check you got their email, calling you at 7pm on a Saturday night, or emailing 12 times a day to check on progress. In this solo episode, Lorrie goes through some tricks and tips to return professional distance to a working relationship. Show Notes 35 tech terms translated into plain English There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Radio And finally, 'like' us on Facebook to be t...
2014-08-06
33 min
A Little Bird Told Me Freelance Writing Podcast
Episode 76: Writing for Agencies
Writing for agencies can be a great way to boost the stability and income of your freelance writing business - but it’s definitely an acquired taste! In this podcast episode, Lorrie and Philippa discuss how to decide if writing for agencies is for you, and to how to find the best agencies to suit your needs and working style. Show Notes If you’re feeling unappreciated, give someone else credit 14 brilliant pieces of literature you can read in the time it takes to eat lunch Freelance writing: to specialise or not to specialise There are several ways to make sure...
2014-07-23
1h 04
A Little Bird Told Me Freelance Writing Podcast
Episode 75: Twitter Tools to Streamline Your Social Media Marketing
Social media is an unavoidable part of marketing a business nowadays, but thankfully there are tools available that can help freelancers to avoid spending unnecessary time and energy on social channels when it's not absolutely necessary. In this podcast episode, Philippa goes through a series of tools to streamline Twitter marketing and make it a far more efficient process. Show Notes Tweetdeck Hootsuite Buffer ManageFlitter FollowerWonk Tweriod Tweepi Twitter is like… There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Rad...
2014-06-30
21 min
A Little Bird Told Me Freelance Writing Podcast
Episode 74: How to Justify Higher Freelancing Rates
Most people wish they were paid more but, when you're freelancing, you will often be called upon to demonstrate why you deserve the pay rise you want! In this podcast episode, Lorrie and Philippa look at ways to make sure you justify the fees you want to charge. Show Notes Writing for different audiences - experts vs beginners Freelance writing: to specialise or not to specialise Why and how to charge more for your freelance writing The art of getting paid How to decide what to charge for your freelance writing services What British People Say Versus What They Mean h...
2014-06-11
1h 34
A Little Bird Told Me Freelance Writing Podcast
Episode 73: Taking a non-linear approach to copy
Do you ever find yourself faced with a blank Word document? Clueless about how to get 500 words onto the page, incorporating SEO keywords, heading tags and a call to action? In Lorrie's solo episode, she goes through some non-linear ways to approach copywriting, where you don't necessarily start at the top and finish at the bottom. Show Notes Episode 19: How to proofread your own work There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Radio And finally, 'like' us on Fac...
2014-05-15
28 min
A Little Bird Told Me Freelance Writing Podcast
Episode 72: Additional Income Streams for Freelance Writers
In this podcast, Philippa and Lorrie discuss several options for additional income streams for freelance writers. Income from freelancing can go up and down and taking time off sick or for a holiday can be a scary time, financially. Because of this, it can be a good idea to have an extra income stream or two, but many writers have no idea what they could do to gain any kind of passive or residual income. Tune in to get some great ideas! Show Notes Amazon affiliates Google AdSense Clickbank E-Junkie Commission Junction Affiliate Window This is what petunias look like, i...
2014-04-29
1h 00
A Little Bird Told Me Freelance Writing Podcast
Episode 71: Content inspiration - 19 top ideas for when you run out of steam
Some days you will be bursting with ideas, but everybody has those moments when the Word document is empty - and so is their bank of inspiration. This solo podcast episode by Philippa is full of ways to get content inspiration. Show Notes Feedly Topsy Quora Google Trends Google Adwords Keyword Planner Ubersuggest Google Alerts StumbleUpon There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Radio And finally, please 'like' us on Facebook to be the first to hear our news...
2014-04-15
24 min
A Little Bird Told Me Freelance Writing Podcast
Episode 70: Google+ for Freelance Writers
Despite being thought of as a bit of an outsider, Google+ actually has a lot to offer a freelancer. It has powerful features, smart personalisation options and an ideal B2B marketplace. In this episode of the freelance writing podcast, Philippa and Lorrie go through Google+'s functionality, dos and don'ts, best practice and hacks. Show Notes Top 20 stats to get you active on Google+ Better than Gmail for Android: Boomerang for Android Reviewed The 5-step editing process for a perfect resume There are several ways to make sure that you don't miss out on A Little Bird Told Me. S...
2014-03-25
1h 22
A Little Bird Told Me Freelance Writing Podcast
Episode 69: How to hire a decent writer or editor, the dos and don'ts you need to know
Lorrie outsources some of her work to other freelance writers, and writers all over the world hire proofreaders and editors to help them perfect their masterpieces. But how on earth do you go about finding the right person for the job? It can be a big decision, and a big responsibility, so Lorrie gives you the dos and don'ts for hiring a freelancer in this episode! Show Notes Copywriting contract template Episode 20: Goal Planning - Your Freelance Aims for 2013 Episode 23: How to Decide What to Charge for your Freelance Writing Services Episode 24: The Art of Getting Paid Episode 25: Why and H...
2014-03-11
38 min
A Little Bird Told Me Freelance Writing Podcast
Episode 68: Stop working for free, and certainly don't pay for the privilege
Now more than ever, business owners and media outlets put pressure on writers to work for free. Is there any benefit to this, or is the fabled 'exposure' they promise not worth a thing? In this episode, Philippa and Lorrie deconstruct the facts and share some strong opinions on the topic! Show Notes Episode 4: Is writing for free ever ok? The Center for Architecture and Urban Design Los Angeles (CALA) logo design competition 99 designs Absolute Write: $5 for 500 word articles Carol Tice on Freelance Writing Scams Philip Hensher stirs debate among authors after refusing to write for free Paying bills with...
2014-02-18
1h 15
A Little Bird Told Me Freelance Writing Podcast
Episode 67: An interview with Lucy Hay from Bang2Write about screenwriting, script editing, social media and other Ss besides
Lucy Hay is the owner of the successful Bang2Write website, all about screenwriting and novel writing, and she is a script editor and organiser of the London Screenwriting Festival. In this podcast episode, Philippa interviews Lucy and they talk about her work with J.K. Amalou, helping to give women opportunities through London Screenwriting Festival, funding and investment for films, why some films work and some don't, how much to disclose on social media, Twitter hashtags, cyber bullying and teenage pregnancy, and during the discussion, Philippa inadvertently comes out as gay. A must-listen for anyone interested in making it i...
2014-02-04
1h 10
A Little Bird Told Me Freelance Writing Podcast
Episode 66: Five (and a half) ways lists can transform your marketing
Everybody loves a list, so in this episode, Philippa and Lorrie go through five and a half types of lists that can transform your freelance marketing plan. Show Notes 10 most popular episodes of 2013: 10: Episode 2: Setting up as a freelance writer: website, social media and brand management best practice 9: Episode 3: Setting up as a freelance writer part 2 8: Episode 18: How to network like a ninja 7: Episode 7: Freelance Writing: To specialise or not to specialise? 6: Episode 55: Coping with rejection 5: Episode 30: It's not about you: the art and science of commercial copywriting 4: Episode 38: How to break into new freelance writing markets 3: Episode 50: Part 2 of How to st...
2014-01-21
1h 07
A Little Bird Told Me Freelance Writing Podcast
Episode 65: How to blog about boring topics without sending your audience to sleep
While we would like all of our work, as freelance writers, to be fascinating and thrilling, the fact is that there will be times when we have to write on a really boring topic. In this podcast episode, Lorrie goes through six top tips to create interesting writing on the most tedious of topics. Show Notes What should I tweet? 8 places to find fantastic content There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe via iTunes Find us on Stitcher Smart Radio And finally, 'like' us on Fa...
2014-01-05
08 min
A Little Bird Told Me Freelance Writing Podcast
Episode 64: Measuring the effectiveness of your content
As a freelance writer you primarily create content, for both your clients and yourself. If you are in a position where you fling your words out to the world and never think of them again, you are missing a trick and probably wasting at least some of your time (and your clients' money!). If, instead, you measure how effective your content is, you can quickly learn what works and what doesn't, what readers can relate to and what they ignore, and when you pay attention to what you discover and apply it to your future work, you will find that...
2013-12-11
1h 12
A Little Bird Told Me Freelance Writing Podcast
Episode 63: 60 minutes to a more successful freelance writing business
Doing business development work can seem like yet another onerous task that interrupts your writing time, but it is important to undertake these jobs if you are to run a sustainable and successful freelance business. In this podcast episode, Philippa has condensed seven tasks into a 60-minute plan, to help you to get a load of bizdev under your belt without the need to sacrifice hours and hours of writing - or fun - time! Show Notes Episode 37: Freelance Writers and Social Proof - What it is, why you need it and how to get it Relationship Marketing Basics for...
2013-11-27
22 min
A Little Bird Told Me Freelance Writing Podcast
Episode 62: How to meet - and exceed - your clients' needs
Keeping hold of a good client tends to be far easier than finding a new one, so it's really important to make sure that you are always meeting, and ideally exceeding, the expectations of those who are hiring you to work for them. In this podcast, we look at different ways you can identify what you need to do, and then do it perfectly, to ensure you are always offering your best work. Show Notes Episode 18: How to network like a ninja Episode 13: How to be responsive and flexible without losing the plot Lousy Book Covers Lorrie's favourite lousy book...
2013-11-13
1h 23
A Little Bird Told Me Freelance Writing Podcast
Episode 61: How To Start Freelancing In 2014
If you want to make freelance writing your full-time business, sometimes you really want a blueprint for how to get started. In this episode, Lorrie takes listeners through a six-week plan to get you ready to begin your new career in 2014. Show Notes ALBTM 17 - How To Create An Editorial Calendar ALBTM 18 - How To Network Like A Ninja ALBTM 20 - Goalplanning: your freelance writing aims for 2013 ALBTM 23 - How to decide what to charge for your freelance writing services ALBTM 24 - The art of getting paid ALBTM 25 - why and How to Charge More For Your Freelance Writing Monthly b...
2013-11-05
38 min
A Little Bird Told Me Freelance Writing Podcast
Episode 60: Dealing with Sexual Harassment and Chauvinistic and Patronising Clients
It's an unfortunate truth that freelancers can be subject to oppressive behaviours from the clients they work with. Women, as well as members of minority groups, can be particularly at risk of being treated with a lack of respect or even downright abuse, especially if they work in traditionally male-dominated areas. In this podcast episode, Lorrie and Philippa discuss how freelancers can recognise when they are being treated inappropriately, and what they can do when it happens. Show Notes How to Handle Sexual Harassment from a Client A Woman In Your Own Right: Assertiveness and You (Anne Dickson) - USA...
2013-10-29
1h 11
A Little Bird Told Me Freelance Writing Podcast
Episode 59: Make Your Hobbies Pay - How Freelance Writers Can Earn Cash with Topics They Love in Niches They Already Understand
As freelance writers, we might be called upon to write on a wide variety of topics, but sometimes when we're searching our brain for a suitable subject to write about we miss the most obvious: those things we love and are passionate about. Most people have a number of hobbies and interests outside of writing, and our knowledge and expertise in these areas can be tapped to produce ideas to write about. In this podcast episode, Philippa goes through a number of ways to make money by writing about your hobbies, for different platforms and audiences. Show Notes Clipboard Magic T...
2013-10-22
32 min
A Little Bird Told Me Freelance Writing Podcast
Episode 58: Getting through #NANOWRIMO without tearing your hair out
As November rapidly approaches, thousands of people across the world are preparing to spend the month undertaking the ridiculous but awesome task of writing a whole novel in 30 days. In this episode of the freelance writing podcast, Philippa and Lorrie take listeners through plenty of tips and advice for making it through unscathed, and winning the challenge with 50,000 words written by the end of the month. Show Notes NANOWRIMO Writing Down the Bones by Natalie Goldberg Relentless by Simon Kernick Twitter Fail: Comparing A Real Shooting to Breaking Bad Net Profit Margin Calculator Episode 20: Goal Planning - Your Freelance Aims f...
2013-10-15
1h 05
A Little Bird Told Me Freelance Writing Podcast
Episode 57: The lowdown on proofreading and editing
As a freelance writer, you might be called upon to proofread or edit work for a client. At the same time, you might need to hire a proofreader or editor of your own to check your work. But are you confident about understanding the difference between the two roles? How do you explain proofreading to clients? And how on earth do you choose your own editor when you need to hire one? In this episode, Philippa and Lorrie cover all these topics and more. Show Notes Simple Errors in Social Marketing Alienate UK Users Episode 19: How to Proofread Your Own...
2013-10-08
1h 16
A Little Bird Told Me Freelance Writing Podcast
Episode 56: Seven reasons to fire a freelance writer
We talk a lot in this podcast about freelancing best practice and how to do work that's brilliant. In this solo episode, however, Lorrie goes in the other direction: what are those freelance writer sins that cause her to fire the freelancers on her books? What should a client never, ever have to put up with? And what bad habits might have you searching for new work in the near future? Show Notes Episode 19: How to Proofread Your Own Work Episode 55: How to Deal with Rejection The 45 Inbound Marketing Terms You Should Know (HubSpot) There are several ways to make...
2013-10-01
47 min
A Little Bird Told Me Freelance Writing Podcast
Episode 55: Coping with Rejection
Rejection can be a large part of a freelancer's life, and it can also be really painful! When somebody doesn't want your work it is all too easy to take it as a personal insult and feel like you should just give up and get yourself a new career. However, help is at hand in Philippa's podcast this week - top tips to cope with rejection, and come back even stronger. Show Notes Yes, your submission phobia is holding you back Why Freelancers Are Saving the Internet There are several ways to make sure that you don't miss out on A...
2013-09-18
22 min
A Little Bird Told Me Freelance Writing Podcast
Episode 54: How to expand your freelance writing business
For freelancers who want more challenges, a wider variety of work, or simply more money in the bank, business expansion is a viable option. In this podcast episode, Lorrie and Philippa talk about the different reasons self-employed writers might decide to expand, and give top tips and advice on how to go about it. Show Notes SWOT Analysis Episode 20: Goal Planning - Your Freelance Aims for 2013 The Freelancing Mindset: Don't be Afraid 12 Nonprofit marketing emails that actually convert There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe via RSS Subscribe...
2013-09-10
1h 51
A Little Bird Told Me Freelance Writing Podcast
Episode 53: Get a makeover in a morning - Very Quick Tips to transform your freelance business
Sometimes, running your own business can be overwhelming. There are so many things you know you ought to be doing, but where do you find the time when you’re busy working your way through paid projects from those hard-won clients? In this solo podcast episode, Lorrie describes some quick tips to make a real difference to your business in a flash. Show Notes Boomerang for Gmail Cam Scanner ALBTM 51 - Essential Smartphone Apps For Freelance Writers ALBTM 52 - Episode 52: The Freelance Writers' Guide to LinkedIn Success ALBTM 48 - How to stop your business losing money ALBTM 50 - How to sto...
2013-09-03
46 min
A Little Bird Told Me Freelance Writing Podcast
Episode 52: The Freelance Writers' Guide to LinkedIn Success
You can't really beat LinkedIn as a B2B networking tool, and for a freelance writer it can be an invaluable resource for keeping up to date with industry news, and finding new clients to work with. In the UK alone there are 11 million members, and its focus on being a social networking site predominantly for professionals makes it a really useful way to show off your skills and abilities, and network with others. In this episode of the A Little Bird Told Me Freelance Writing Podcast, Philippa and Lorrie go through the essential dos and don'ts that every self-employed...
2013-08-28
1h 32
A Little Bird Told Me Freelance Writing Podcast
Episode 51: Essential Android Apps for Freelance Writers
As we use our mobile devices more and more, so we are expected to be able to work on the go. Apps make it far easier to be productive when using phones or tablet PCs for work, whether it is for something as simple as checking your email, or something as complex as crafting a mind map. In this podcast episode, Philippa discusses the top mobile apps for freelancers. Show Notes CamScanner Google Drive Mobile Apps Google Calendar for Mobile eduPort Voice Recorder by Mamoru Tokashiki Mindjet Maps Feedly Mobile Apps Mobile Dropbox Worldometers There are several ways to make...
2013-08-20
34 min
A Little Bird Told Me Freelance Writing Podcast
Episode 50: Part 2 of How to stop your freelance business from wasting money
In episode 48, Lorrie and Philippa talked through lots of ways to both save money and avoid waste in a freelance writing business. In this episode today they explain even more top tips for saving cash, with ideas that will suit any self-employed writer. Show Notes Philippa's work bookshelf Directgov business information Citizens' Advice Bureau Episode 23: How to Decide What to Charge for your Freelance Writing Services 7 Online Filters And Site Blockers For Fighting Distractions Online Don't sweat the small stuff Episode 46: How to deal with criticism and negative feedback Worktimer Desktop There are several ways to make sure that you d...
2013-08-13
1h 32
A Little Bird Told Me Freelance Writing Podcast
Episode 49: How to Make Creative Marketing Ideas Work
Marketing activities need to be carried out regularly by all freelancers, and thinking creatively about how to make approaches will increase your success rate considerably. In this solo episode, Lorrie looks at some unusual marketing ideas and discusses how they can be used by freelance writers. Show Notes: Roses are red pub sign: http://i.imgur.com/i32ru.jpg Amnesty hanging people flyers: http://www.toxel.com/wp-content/uploads/2009/08/handle07.jpg ESPN Brasil interactive advert: http://yepyep.gibbs12.com/wp-content/uploads/2008/07/football.jpg Rock FM air guitars: http://4.bp.blogspot.com/_Dc8q8nuzrHw/R3tyYHs6JMI/AAAAAAAABtY/9P7T...
2013-08-06
30 min
A Little Bird Told Me Freelance Writing Podcast
Episode 48: How to prevent your freelance business from wasting money
Many freelance writers have periods of lower income than they would like, with less lucrative work or the loss of a major client. In this episode, Philippa and Lorrie talk about ways to save money in your freelance business, and different tips and tricks to stop wasting cash. Show Notes Google Drive Open Office Open University OpenLearn Alison.com YouTube Suite101 WikiHow Quora Credit Unions MoneySavingExpert TopCashback Google Calendar Checker Plus for Google Calendar (Chrome Extension) Facebook Events on Google Calendar (Chrome Extension) Send to Calendar (Chrome Extension) Save your local library Philippa's work bookshelf There are several ways to...
2013-07-30
1h 10
A Little Bird Told Me Freelance Writing Podcast
Episode 47: Do Freelance Writers Need Their Own Blog?
Blogs can be great marketing tools, demonstrating your writing skills and expert knowledge to potential clients and building your online reputation. However they do not suit everybody. As well as taking a lot of work to maintain, there are decisions to be made about what to write about and how frequently to post. In this podcast episode, Philippa talks about whether or not freelance writers should have their own blogs and, if so, how they should go about it. Show Notes 10 reasons every freelance writer should have a blog - Michelle Rafter Episode 7: Freelance writing - to specialise or not t...
2013-07-16
29 min
A Little Bird Told Me Freelance Writing Podcast
Episode 46: How to deal with criticism and negative feedback
It will happen to every freelance writer at one point or another: a client won't be happy with a piece of work you submit to them. In this episode, Philippa and Lorrie go through different options, including what to do if the problem was your fault, what to do if you believe the client is in error, and how to re-build your confidence if it takes a dent. Looking at everything from clients who are bullies to how best to admit your mistakes, this episode covers the best ways to deal with these tricky situations. Show Notes Episode 19: How to...
2013-07-09
1h 34