Shows
The Happy WorkLife PodcastBlooming into Business: Philippa Craddock on transforming her passion into a royal-approved brandIn this episode of The Happy WorkLife Podcast, Lord Mark Price speaks with Philippa Craddock, the visionary florist-turned-entrepreneur whose floral designs have graced royal weddings and luxury brands around the world.Philippa opens up about growing up with undiagnosed dyslexia, being underestimated at school, and why traditional education never worked for her. She shares how those early setbacks shaped her resilience, her work ethic, and her deep understanding of people, an insight that would eventually become her greatest business strength.From launching a floristry business on her kitchen floor during maternity leave to growing an...2025-06-2652 min
PASSION to PROFIT094. THE QUIET REVOLUTION HAPPENING IN CREATIVE BUSINESSWhat I've discovered about creative entrepreneurs who are thriving is fascinating. They're quietly stepping away from doing things like everyone else and building businesses that actually work for them. This isn't just about being different for the sake of it; it's about recognising what you're naturally brilliant at and having the courage to build everything around that foundation. In this episode, I share real examples of creative entrepreneurs who've broken industry "rules" and seen remarkable results. From the textile artist who stopped trying to do everything and focused entirely on commercial installations, to the food photographer who...2025-06-1217 min
PASSION to PROFIT093. THE POWER OF CREATIVE COMMUNITY: WHY SURROUNDING YOURSELF WITH LIKE-MINDED PEOPLE CHANGES EVERYTHINGRunning a creative business can feel remarkably isolating. While friends and family are wonderfully supportive, they don't always understand the specific challenges of pricing creative work, the vulnerability of putting your designs into the world, or the constant balance between creativity and commerce. What I've discovered is that when you connect with other creative entrepreneurs who truly get it, something transformative happens. In this episode, I share how creative business community completely changed my approach to entrepreneurship, why business networking for creatives looks different from traditional networking, and how to build supportive professional relationships that accelerate your...2025-06-0526 min
PASSION to PROFITJOIN ME LIVE - THE ONE INSIGHT THAT CHANGES EVERYTHING FOR CREATIVE ENTREPRENEURS After last week's launch of The Base Notes Handbook, I've been overwhelmed by your messages and questions. What I've discovered is that many of you want to understand more about building around your natural strengths before diving in. So I'm doing something I rarely offer - I'm hosting four live sessions next week, where I'll share the foundational concept behind The Base Notes approach that has changed everything for the creative entrepreneurs I work with. They will be intimate small groups, they're live, (not recorded), they're completely free, and places are limited to keep them...2025-06-0313 min
PASSION to PROFIT092. THE BASE NOTES HANDBOOK: BUILD YOUR CREATIVE BUSINESS BY DOING WHAT COMES NATURALLYAfter months of development, I'm revealing the complete framework that transforms struggling creative businesses into thriving ones. Many creative entrepreneurs unknowingly struggle against their natural strengths instead of building from them. In this episode, I introduce The Base Notes framework, a proven approach that helps you align your creative business with what you naturally do best. Learn why sustainable growth, authentic marketing, and real confidence come from recognising and building around your exceptional strengths. This isn't about becoming someone different, it's about growing a thriving creative business by doing what comes naturally. Key Moments: [03:33] Why traditional business approaches a...2025-05-2931 min
PASSION to PROFIT091. THE INTEGRATION EFFECT: WHEN BUSINESS AND CREATIVITY WORK TOGETHER Do you find yourself mentally "switching hats" between your creative work and business tasks? Have you ever felt that business systems somehow constrain your creative freedom? You're certainly not alone. In this episode, I explore what happens when we stop seeing business and creativity as opposing forces and instead allow them to genuinely enhance each other. I share real examples of creative business owners who have applied their creative thinking to pricing, client relationships, business systems, and more, discovering that true success comes not from compartmentalising, but from bringing their creative sensibility to every aspect of their...2025-05-2232 min
PASSION to PROFIT090. WHY CARE AND DESIGN MATTER IN BUSINESSWhat if the invisible care you pour into your creative business is your greatest differentiator? Inspired by a powerful interview with Sir Jony Ive, (legendary designer behind Apple's most iconic products) this episode explores the spiritual dimension of design and why genuine care-beyond aesthetics and functionality can set your work apart in a noisy world. Philippa shares why intention, meaning, and authentic human connection are at the heart of creative business success, and how embracing these principles can transform not just your products, but your entire client experience Key Moments: [01:37] Introduction to Sir Jony I...2025-05-1523 min
PASSION to PROFIT089. THE RIPPLE OF AMBITION: WHY YOUR CREATIVE BUSINESS GROWTH MATTERSHave you ever caught yourself downplaying your ambitions for your creative business? Maybe you’ve hesitated to voice your bigger dreams, or even allowed yourself to fully imagine them. You’re not alone. Many creative entrepreneurs start with modest goals-enough work to pay the bills, flexibility for family life, or simply doing what they love. But when you align your business with your exceptional strengths, something remarkable happens: your ambition naturally grows. In this episode, we explores the “Ripple Of Ambition” - how building your creative business around what you do best leads to organic, sustainable growth and new...2025-05-0823 min
PASSION to PROFITBONUS EPISODE: A LITTLE SOMETHING EXTRA: BRINGING YOU BEHIND THE SCENES Show Notes: In this special Tuesday bonus episode, I’m pulling back the curtain to share some exciting behind-the-scenes changes. I’m introducing a brand new “Real Life, Right Now” section to our weekly newsletters, a space designed to bring you closer into my world and offer genuine, meaningful connection for creative entrepreneurs. This thoughtful addition reflects what I’ve noticed: as creative business owners, we’re craving more authenticity and real stories in an AI driven content landscape. Listen in to discover how I’m constantly evolving to best support your creative journey and help you build a busine...2025-05-0607 min
PASSION to PROFIT088. PERMISSION TO BE OBSESSED: WHY CREATIVE ENTREPRENEURS SHOULD BUILD DIFFERENTLY "I love thinking about my work all the time. It doesn't feel like an imposition, it feels like the privilege of doing something I'm obsessed with." When a friend said this during dinner recently, it struck a chord... This powerful episode explores why creative entrepreneurs often unconsciously limit their potential by trying to fit into industry norms or downplaying their ambition. We're constantly receiving subtle messages to "stay in our lane" or "be realistic", that our dedication to our creative businesses is somehow unhealthy. Instead, I'm inviting you to embrace your healthy obsession as a vital strength and a...2025-05-0125 min
PASSION to PROFIT087. 2025 DESIGN TRENDS: WHAT CREATIVE BUSINESS OWNERS NEED TO KNOW I've been noticing something fascinating happening in design right now – While AI innovation rushes forward, there's this equally powerful pull back towards handcrafted work and genuine connection. But, rather than feeling pressured to chase every trend (who has the time!?), through insights from Creative Boom's latest industry report this episode shares which 2025 design trends actually matter for small creative businesses, and how they might best complement what you already do brilliantly. These insights from leading design studios reveal opportunities that play to your natural strengths rather than working against them – and isn't that the kind of trend worth paying attent...2025-04-2424 min
PASSION to PROFIT086. WHY COMPARISON FADES WHEN YOU LEAD WITH YOUR STRENGTHSStruggling with that constant urge to compare yourself to others in your industry? You’re not alone, that nagging sense of comparison doesn't just affect how you feel, it can fundamentally limit what you build. In this episode we explore why comparison is so persistent for creative entrepreneurs and reveal the subtle mindset shift to make it finally fade away. Discover how leading with your natural strengths, instead of chasing industry “shoulds,” can transform your business from the inside out. I share real stories from you, listeners who’ve broken free from the pressure to fit in, found their unique s...2025-04-1733 min
PASSION to PROFIT085.THE ENTREPRENEUR IDENTITY CRISIS: OWNING YOUR CREATIVE BUSINESS WITH CONFIDENCEDo you ever feel like you're "playing" at being a business owner, even while running a legitimate, successful creative business? In this episode, we delve into the entrepreneur identity crisis so many creatives face, that disconnect between doing the work and fully owning the title of business owner. We explore how creative entrepreneurs can bridge the gap between their craft and their CEO mindset, without compromising their values or individuality. You'll hear practical shifts around mindset, language, boundaries, systems, and environment that will help reinforce your identity as a confident, capable business owner. This episode isn't about becoming more...2025-04-1030 min
PASSION to PROFIT084: WHAT'S REALLY HOLDING US BACK: PERFECTIONISM, FEAR OF JUDGEMENT, AND WHY OUR WORK MATTERS In this episode we tackle the hidden saboteurs of creative success: perfectionism, fear of judgment, and the nagging feeling your work isn't interesting enough. Inspired by conversations and DMs with so many of you, we explore how these barriers often masquerade as professionalism, preventing us from sharing the "ordinary" aspects of our creative process that our audience truly craves. What seems mundane to many of us holds truely impactful and unique value for others, showcasing our expertise and importantly justifying our pricing. I share practical tips on how to reframe your understanding of "professional," prioritise authenticity, and...2025-04-0340 min
PASSION to PROFIT083. SUPPORTING CREATIVE BUSINESSES IN 2025: YOUR UNIQUE STRENGTHSHave you ever wondered if there's a better way to run your creative business - one that feels less exhausting and more aligned with who you truly are? After speaking with hundreds of you creative entrepreneurs out there, in many different fields, I've noticed a very common thread: the most successful creative businesses aren't built on following industry rules or pushing through limitations. They're built around the owner's natural strengths. In this episode, I'm very excitingly unveiling a new comprehensive support system I've been developing behind the scenes to help creative business owners uncover their unique strengths and turn...2025-03-2732 min
PASSION to PROFIT082. DISCOVERING YOUR EXCEPTIONAL STRENGTHS: THE KEY TO AN UNSTOPPABLE CREATIVE BUSINESSThink for a moment... What is your greatest strength as a creative entrepreneur? So many creative business owners unknowingly undervalue their natural abilities, often focusing instead on areas that overwhelm and drain them. However when you lean into what truly sets you apart, everything can shift - your confidence, your pricing, and your ability to attract the right clients. In this episode, I’ll help you identify your personal strengths, many of which hide in plain sight and share stories of creatives who’ve transformed their businesses by embracing what they do best. If you've ever felt stuck, wish...2025-03-2041 min
PASSION to PROFIT081. WHAT'S REALLY WORKING ON INSTAGRAM IN 2025What if everything you've been told about Instagram strategy for the past year is actually wrong? In this episode, I share surprising new research that completely contradicts the "Reels and video first" approach many of us feel we should be focussed on. The data reveals a dramatic shift in what's now actually driving reach and engagement for creative businesses in 2025 - and it's not what most experts have been advising. This shift will come as a welcome relief to many creative entrepreneurs who've been struggling with constant video creation despite it not feeling natural to their business. If you've...2025-03-1329 min
PASSION to PROFIT080. WHY PERSEVERANCE IS YOUR GREATEST BUSINESS ASSETExploring the transformative power of perseverance in business. Whether you're a creative entrepreneur just starting out or running an established business, every business owner faces moments of discomfort, uncertainty, and self-doubt. But what if that discomfort isn't a sign of failure? What if it's actually the key to your business's success? Through my own personal experiences I'll guide you through practical strategies to embrace discomfort and turn it into your greatest business asset. We explore how challenges and setbacks are an inevitable part of all our entrepreneurial journies and how they can serve as stepping stones to...2025-03-0644 min
PASSION to PROFIT079. HOW BIGGER GOALS CREATE CLEARER DECISIONS Discover how setting more ambitious business goals can simplify decision-making, cut through distractions, and bring unexpected clarity. In this episode, I reveal how using bigger targets as a "clarity filter" can help creative entrepreneurs overcome shiny object syndrome, make confident choices, and feel more at ease with business growth. Learn how this counterintuitive approach will help you: Recognise your true professional value Filter out distractions Build sustainable success around your strengths All by shifting your perspective on goal-setting in a way you might never have considered before! Key Moments: [00:00] How aiming bigger cr...2025-02-2720 min
PASSION to PROFIT078. BREAKING FREE FROM INDUSTRY NORMS: WHY YOUR UNIQUENESS IS YOUR BIGGEST ASSETWhat if the industry 'shoulds' you've been following are actually holding you back? In this episode, we will explore how to distinguish between conventional business advice that genuinely fuels success and the practices that don’t align with your strengths. Through personal insights and real-world examples, I share how trusting your instincts and building a business around your natural working style can lead to greater profitability, sustainability, and long-term success. Key Moments: [00:00] Introduction to the perception of industry ’Shoulds’ [01:50] Spotting the different types of business “Shoulds" and their impact on us and our businesses [07:42] The proje...2025-02-2023 min
PASSION to PROFIT077. THE POWER OF PROFESSIONAL BOUNDARIES IN CREATIVE WORKThis conversation has the potential to completely transform how you run your creative business. If you've ever felt overwhelmed by client demands, struggled to take proper breaks, or found yourself responding to emails at all hours, this episode will show you how to create the space you need to do your best work, while actually strengthening your client relationships. And all done in a very straightforward and completely positive way. Key Moments: [00:00] Welcome and introduction to professional boundaries in creative business [03:13] The Costa Rica story - learning about boundaries the hard way [06:57] Why boundaries a...2025-02-1326 min
PASSION to PROFIT076. WHEN SUCCESS LOOKS DIFFERENT THAN YOU IMAGINEDSometimes your biggest achievements can guide you in very unexpected directions. When I found myself at what many considered to be the pinnacle of my industry, I learned that true success often looks remarkably different than we imagine. In this episode, I share how my journey of creating flowers for Harry and Meghan's wedding led to an unexpected revelation about building a sustainable business - and why your most natural path to success might not be the one you're currently pursuing. Key Moments: [00:00] Introducing our most read journal post: How building a luxury brand f...2025-02-0621 min
PASSION to PROFIT075. WHY I PUT MY PHONE IN ANOTHER ROOMHave you ever noticed how bigger projects seem to take longer than they should? Those moments when you find yourself doing anything but the main task at hand? Research shows it takes our brain 23 minutes to fully refocus after each and every interruption. Through personal experience and scientific insights, this episode explores how creating space from distractions, during focused project work can help you complete substantial projects more efficiently . Key Moments: [00:00] A More Relaxed Episode - Designed to get you thinking about how you operate when working on larger focused projects [01:33] When something needed t...2025-01-3022 min
PASSION to PROFIT074. USING AI TO MAKE CUSTOMER SERVICE MORE PERSONAL NOT LESSWhat if AI could make your customer service more personal, not less? Building on your writing style guide from last week, I share two practical tools that help you handle everything from common queries to tricky client emails with authentic care and consistency. These approaches will free up your time and energy for the areas of your business you love, while ensuring every response sounds genuinely like you. Key Moments: [00:00] Introduction to AI in customer service [01:53] Reflecting on last weeks episode and your success with using the 'Writing Style Paragraph' [04:01] First Tool: Using AI fo...2025-01-2319 min
PASSION to PROFIT073. THE WRITING STYLE SECRET: HOW CREATIVES CAN MAKE AI 'SOUND LIKE YOU' Here is one foundational tool every creative business needs before using AI: your 'Writing Style Paragraph'. in this episode I'll show you exactly how to create this powerful prompt that ensures AI maintains your authentic voice in everything from emails to social posts. This simple 10-minute exercise will transform how you use AI in your business, saving hours while keeping your communication genuinely you. Plus, I'll share my personal discoveries about making AI work effectively for creative businesses without compromising your unique approach. Key Moments: [00:00] Making AI work for your creative business: Free up m...2025-01-1621 min
PASSION to PROFIT072. WHY YOUR EASIEST WORK COULD BE YOUR MOST VALUABLE ASSETWhat if your most valuable business asset is something you're completely overlooking? In this episode we discover why the skills that often feel effortless to you might actually be your most profitable offering - and why most creative entrepreneurs are significantly undervaluing their natural abilities. Key Moments: [00:00] Why your easiest work is often your most valuable and why that matters [01:19] The surprising truth about our most valuable skills and why we overlook them [04:52] A personal perspective: Learning from past experiences in creative business [05:58] Examples: The hidden worth within creative businesses [07:24] The ripple effect: How un...2025-01-0917 min
PASSION to PROFIT071. 15-MINUTE GUIDE TO MAKING BUSINESS RESOLUTIONS ACTUALLY WORK: THE SIENCE OF STEADY PROGRESSThere's something powerful I've discovered about business resolutions - only 8% ever succeed, but there's a clear pattern behind the ones that do. What I've uncovered about setting genuinely meaningful goals might transform how you approach your business growth this year... Key Moments: [00:00] The paradox of expertise: Why we often dismiss our most valuable expertise as "too basic" [01:35] The valuable down time processing between one year and the next [03:19] A different approach to New Year goals, focusing on steady growth rather than dramatic changes [03:55] Where so many business goals start to go wrong and recognising the...2025-01-0214 min
PASSION to PROFIT070. PERMISSION TO PAUSE: TRANSFORMING YOUR BUSINESS THROUGH RESTHere's a counterintuitive truth about business growth that surprised me - the creative business owners seeing the strongest results aren't the ones constantly working. Instead, they're mastering the art and reaping the benefits of periodically stepping away entirely. I've noticed something remarkable in my own business too - our biggest breakthroughs and clearest strategic decisions have often emerged when i gave myself true permission to rest. Today I'm sharing the evidence and strategy behind this approach, and why it might transform how you think about success in your creative business. Key Moments: [01:35] Welcome and p...2024-12-2621 min
PASSION to PROFIT069. WHEN CLIENT MESSAGES STING: A GUIDE TO HANDLING DIFFICULT COMMUNICATIONSYou know when a slightly negative message from a customer lands in your inbox and your heart sinks a little - Today we're exploring exactly how to handle those tricky communications with grace, and perhaps even find something valuable in them along the way. What I've discovered about handling unexpected client messages is fascinating - particularly how even the most experienced creative entrepreneurs can feel that initial sting, and why that sensitivity might actually be one of our greatest strengths... Key Moments: [00:00] Introduction: Receiving negative messages [02:58] How digital communication changes the way we interpret me...2024-12-1920 min
PASSION to PROFIT068. WHY YOUR DREAM CLIENTS AREN'T FINDING YOU (AND HOW TO CHANGE THAT)Might you unknowingly be pushing away your ideal customers? In this episode, we explore the subtle shifts in your messaging that can transform who you work with. What I've discovered will fascinate you - being more selective with your client base actually leads to greater success, and the customers who value you most are often easier to find than you think. We uncover practical ways to attract the right clients, create clearer boundaries, and build a business that naturally draws in those who appreciate your expertise the most. Key Moments: [00:00] Introduction: Are you working w...2024-12-1216 min
PASSION to PROFIT067. WHY YOUR BUSINESS SYSTEMS MIGHT BE HOLDING YOU BACK (AND HOW TO FIX THEM)What if the solution to your business systems isn't about completely starting over, but rather about thoughtfully evolving what's already working? In this episode, I share fascinating insights about how creative entrepreneurs can identify and enhance their natural organizational patterns, rather than forcing themselves into systems that don't align with their strengths. Key Moments: [00:00] Introduction: The common challenge of running a successful creative business that feels unnecessarily complicated behind the scenes [01:39] The Complexity of Growing Creative Businesses [02:32] Creating Systems That Enhance Creativity [03:11] Understanding Your Natural Organizational Style [04:26] Real-Life Examples: Simplifying Project Management, Understanding your n...2024-12-0519 min
PASSION to PROFIT066. PROFIT FROM WHAT YOU DO BESTWhat I've discovered about pricing your natural expertise is fascinating - here's why the work that feels easiest to you is often your most valuable offering, Listen in and find out how to confidently price these natural skills for what they're truly worth. Key Moments: [00:00] Introduction: The surprising truth about 'easy' work and value [01:40] Real example: The brand identity designer who transformed her pricing mindset [02:50] Personal insights from my past premium design projects [04:55] Understanding the real value of your natural abilities [06:23] How underpricing impacts your entire business [07:31] Announcement of upcoming pricing programme [09:27] Three powerful st...2024-11-2824 min
PASSION to PROFIT065. PLANNING FOR THE YEAR AHEAD: WHY FLEXIBILITY IS THE BEST STRATEGYWhat I've discovered about business planning for creative entrepreneurs is fascinating - In this episode I share why traditional rigid frameworks often work against creative entrepreneurs, and how a more flexible approach can lead to both better results and greater wellbeing... Key Moments: [00:00] Philippa explains how creative entrepreneurs can benefit from adaptable planning while maintaining clear direction. [01:43] Challenge rigid frameworks: Explore the tension creative entrepreneurs face with structured planning methods that may not suit their style. [03:27] Transform self-doubt: Discover how rigid roadmaps can lead to feelings of failure and how flexibility can foster growth. [05:33] V...2024-11-2119 min
PASSION to PROFIT064. THE QUIET POWER OF AN IMPERFECT YEARLooking back at a year that didn't go quite as planned? In this episode, we explore why those business 'setbacks' often hold our most valuable insights. Discover how unexpected turns and challenging moments aren't signs of failure, but powerful indicators of your natural path to success. Key Moments: [02:13] The myth of the perfect business path and why it holds us back [06:24] Two common scenarios we label as failures (but shouldn't) [12:45] How clarity often emerges from our most challenging moments [18:32] The fascinating pattern in successful business pivots [23:15] Introduction to the "This Is What Works" audit tool...2024-11-1423 min
PASSION to PROFIT063. A DIFFERENT WAY TO BUILD YOUR BUSINESS: USING YOUR NATURAL STRENGTHSSomething incredible happened on a recent trip to Nashville where I caught up with thirty incredible female entrepreneurs. What I realised during this time has completely shifted how I see business growth - and it might well transform how you view your own path to success. It's not about adding more complexity; it's about recognising something you already have... Key Moments [00:00] Reflections from Nashville - An incredible experience with thirty female entrepreneurs that changed my perspective [01:24] My lightbulb moment and why it matters for you: The power of building a business that feels completely n...2024-11-0712 min
PASSION to PROFIT062. ESSENTIAL MARKETING STRATEGIES FOR CREATIVE BUSINESSES: BOOST VISIBILITY, BUILD TRUST, ATTRACT CLIENTS Are you feeling overwhelmed by all the marketing strategies you 'should' be following? In this episode, I'm sharing what I believe works for small creative businesses - practical, high-impact approaches that don't require huge budgets or endless hours. From my years of experience growing two seven-figure businesses, I'll show you exactly where to focus your efforts for the greatest impact. Key Moments: [00:00] Exploring one of the biggest challenges for small businesses: How to prioritise your marketing on a budget [01:27] How do you choose a marketing strategy?: My advice as one creative to another [03:00] The foundation of ef...2024-10-3136 min
PASSION to PROFIT061. SETTING CLIENT BOUNDARIES: STOP OVER-DELIVERING, CHARGE YOUR WORTH, AVOID BURNOUTThis episode explores why many business owners unknowingly compromise their expertise when trying to serve their clients well. If you've ever wondered whether you're truly going above and beyond or simply doing too much, this episode reveals the crucial differences. Key Moments: [] What going "above and beyond" really means in business [] Three clear signs you're being taken advantage of [] Setting expectations that protect both you and your clients [] Why we often undervalue our expertise [] Professional ways to handle scope creep [] Creating sustainable systems for exceptional service [] When it's time to reassess client relationships 2024-10-2427 min
PASSION to PROFIT060. HOW TO BALANCE CONTENT CREATION AND CEO RESPONSIBILITIES FOR BUSINESS GROWTHWelcome to this episode, where we’re looking into a challenge that so many creative business owners face—balancing content creation with CEO-level responsibilities. If you’ve ever felt stretched too thin by wearing all the hats in your business, this episode is for you. We’ll explore how to manage the demands of content creation, which is essential for your marketing and brand visibility, while also focusing on those big-picture CEO tasks that drive your business forward. It’s all about finding a balance that allows you to stay creative and strategic without burning out. 2024-10-1728 min
PASSION to PROFIT059. HOW TO OVERCOME SETBACKS AND SELF-DOUBT WHEN SCALING YOUR BUSINESSIn this episode we are exploring a topic that every entrepreneur faces—setbacks and self-doubt, especially when scaling your business. While growth is exciting, it can also bring unexpected challenges that make you question if you're ready for the next step. I’ve absolutely been there, and I know those feelings well. In this episode, we’ll explore why setbacks are a natural part of the growth process and how they can actually be a catalyst for positive change. We’ll also discuss practical strategies to manage self-doubt and keep moving forward when things get tough. ...2024-10-1016 min
PASSION to PROFIT058. HOW TO GET YOUR BRAND INTO MAJOR RETAILERS - INSIDER TIPS WITH NIC WALLERIf you have a product based business, this week’s episode might just be something you have dreamt about—getting your products into major retailers like Selfridges & Co., John Lewis, or Ocado. I’ve been there myself, and I know how it can feel like a big, distant goal. But today, I’m chatting with Nic Waller, a leading brand buyer who has worked with some of the biggest names in British retail and has helped countless brands, including mine. Nic has worked with brands across the board at Selfridges, John Lewis, M&S, Waitrose and Ocado. She’s go...2024-10-031h 15
PASSION to PROFIT057. THE POWER OF COLLABORATIONThe Power of Collaboration in Creative Business Welcome to this week’s episode, where we’re diving into a topic that has been a true game-changer for me—collaboration. Working with others has not only opened doors to incredible opportunities but has also been key to growing my creative business in ways I couldn’t have imagined. In this episode, I’m sharing personal stories from my own collaborations, along with practical tips on how you can make partnerships work for your business. What We Cover in This Episode: The Benefits of Collaboration: We explore...2024-09-2621 min
PASSION to PROFIT056. HOW DO YOU MAINTAIN YOUR ARTISTIC INTEGRITY AND RUN A PROFITABLE BUSINESS?In this week’s episode, where we’re exploring a challenge that so many creative business owners face. How to stay true to your artistic vision while also running a profitable business. It’s a delicate balance, but with the right mindset and strategies, you can absolutely achieve both. Whether you’ve struggled with maintaining your creative integrity or making smart business decisions, this episode offers practical advice to help you navigate both worlds. What We Cover in This Episode: Balancing Art and Business: We start by discussing what it really means to balance creativity with com...2024-09-1918 min
PASSION to PROFIT055. SEO FOR CREATIVE BUSINESS OWNERSIn today’s episode, we are getting into an essential topic for every creative entrepreneur—SEO (Search Engine Optimisation). If you’ve ever felt overwhelmed by the technical side of SEO or wondered how to make your business more visible online, this episode is definitely for you. We’re breaking down SEO into simple, actionable steps that can help you improve your website’s ranking, attract the right customers, and grow your business. What We Cover in This Episode: Understanding SEO Basics: We kick things off by explaining what SEO really means and how it can help y...2024-09-1226 min
PASSION to PROFIT054. THE DYSLEXIC EDGE: JAMIE WALLER ON TURNING CHALLENGES INTO ENTREPRENEURIAL STRENGTHSI’m thrilled to bring you this conversation with Jamie Waller, an entrepreneur whose journey is nothing short of extraordinary. Jamie’s story is one of resilience, creativity, and redefining the narrative around dyslexia and adversity. From a tough childhood in East London, facing challenges like dyslexia, ADHD, poverty, and a turbulent home life, Jamie transformed these obstacles into the driving force behind his success. Today, he’s a multi-millionaire entrepreneur who has not only built successful businesses but also significantly changed the industries he’s worked in. What We Cover in This Episode: Jamie’s Remarkabl...2024-09-051h 45
PASSION to PROFIT053. BRINGING YOUR BRAND TO LIFEWelcome to the final episode of our three-part series on building a strong brand identity. In this episode, we dive into the steps of bringing your brand to life, focusing on visual branding, your brand story, and maintaining consistency across all platforms. Whether you're launching a new brand or refining an existing one, this episode is filled with actionable insights to help you create a cohesive and memorable brand identity. What We Cover in This Episode: Visual Branding Essentials: We discuss the importance of visual branding and how it serves as the cornerstone of your...2024-08-2921 min
PASSION to PROFIT052. KNOWING YOUR AUDIENCE AND FINDING YOUR VOICEWelcome back to our three-part series on building a robust brand identity! In this second episode, we dive deep into two critical aspects of branding: understanding your target audience and developing a unique brand voice. Whether you're just starting out or looking to refine your brand, this episode is packed with actionable insights to help you create a brand that truly resonates with your audience. What We Cover in This Episode: Identifying Your Target Audience: We discuss the importance of knowing who your audience is, what they care about, and how to effectively tailor...2024-08-2217 min
PASSION to PROFIT051. FOUNDATIONS OF BRANDINGThis week kicks off a special three-part series dedicated to the foundations of branding. Whether you're starting out or refining your brand, this series will provide you with essential insights and practical tips to establish a strong and resonant brand identity. Here’s what we cover: Introduction Launching our three-part series on branding. The importance of a strong brand identity for business success. Overview of what’s in store for this episode. Understanding Branding Defining branding beyond just logos and taglines. The holistic nature of bran...2024-08-1520 min
PASSION to PROFIT050. CELEBRATING OUR 50TH EPISODE - TOP 5 MOST DOWNLOADED EPISODESIn this special milestone episode, we’re celebrating our 50th podcast episode by revisiting the top five most downloaded episodes that have resonated deeply with you, our listeners. We’ll dive into key insights and practical strategies from each landmark episode to help you continue thriving in your creative business. Here’s what we cover: Introduction Celebrating our 50th podcast episode. Heartfelt thanks to our listeners for their continuous support. A sneak peek at what’s in store for this special episode. Confidence with Pricing Episode 005: Confidence with Pricing. Essential steps to feel confident about pr...2024-08-0822 min
PASSION to PROFIT049. THE TRANSFORMATIVE POWER OF BREATHWORK WITH JAMES DOWLERThis episode dives deep into the transformative power of breathwork with James Dowler. James shares his journey from enduring chronic fatigue and pain to discovering the life-changing benefits of breathwork. He explains how breathwork differs from more traditional meditation and how it can actively shift both physiological and psychological states. From improving oxygen delivery and promoting relaxation to enhancing mental clarity and overall well-being, breathwork offers a myriad of benefits. A key insight James shares is how practicing breathwork not only moves one into a more relaxed and settled place but also invokes...2024-08-011h 01
PASSION to PROFIT048. BALANCING BUSINESS WITH PERSONAL LIFESO HOW DO YOU BALANCE BUSINESS WITH YOUR PERSONAL LIFE? Today we dive deep into the art of balancing business growth with a fulfilling personal life, especially for those running service-based businesses. If you're striving for success without sacrificing your well-being, this is the podcast for you. Get ready to uncover powerful strategies that will help you manage your time, price your services right, and scale your business without compromising your personal happiness. Like many of our episodes this one was sparked by a listener's email highlighting their challenge of balancing their business growth with...2024-07-2528 min
PASSION to PROFIT047. MARKETING ON A BUDGETDo you struggle to find budget for marketing? Here we delve into effective, low-cost marketing strategies that are perfect for small creative business owners. I share practical steps and methods that can help you grow your brand without a significant financial outlay. Here’s what we cover: Introduction The significance of marketing on a budget. Personal experience transitioning from a flower design business to supporting creative entrepreneurs. The effectiveness of practical, low-investment marketing strategies. Understanding Budget Marketing Definition and importance of budget marketing. Benefits of cost-effective strategies fo...2024-07-1838 min
PASSION to PROFIT046. TIME MANAGEMENT TECHNIQUESLearn practical techniques you can implement right away to take Better Control Of Your Time. In this episode we explore how mastering time management can make a significant difference in achieving your business goals efficiently and effectively. Introduction The value of time as a resource. A personal story of balancing new motherhood with starting a business. How effective time management helped achieve business success. These, along with Time management strategies for entrepreneurs, Understanding Time Management Definition and importance of time management. B...2024-07-1127 min
PASSION to PROFIT045. INTRODUCTION TO BUSINESS PLANSA concise 3-page Business Plan can be a game-changer! In today's episode, we dive into the world of business plans in a straightforward, inspiring, and exciting way. Whether you’re starting a new business or refining an existing one, this episode will help bring clarity and direction to your offering. Here’s what we cover: Introduction The importance of a simple and clear business plan. How a concise plan helped clarify our business direction after a major pivot. Understanding the Purpose of a Business Plan Definition and significance of a business plan...2024-07-0426 min
PASSION to PROFIT044. CRAFTING YOUR VISION STATEMENTWhat is a Vision Statement and why is it so important? Unlock the power of a compelling vision statement, Discover why it is more than just words. It's a guiding star that shapes your business's long-term goals and aspirations. Learn the differences between vision and mission statements and how a clear vision provides clarity, direction, and inspiration. Explore case studies from top brands like Patagonia, IKEA, and Nike, Listen and gain practical tips to craft an effective vision statement for your own business. www.philippacraddock.com Email: hello@philippacraddock.com 2024-06-2719 min
PASSION to PROFIT043. TURNING SELF-DOUBT INTO SUCCESSReady to boost your confidence? In this episode, we look into the pervasive issue of imposter syndrome, exploring how it impacts your work and self-worth. Join me as I uncover practical strategies to recognise, reframe, and conquer these feelings of self-doubt. From personal anecdotes to actionable steps, learn how to turn imposter syndrome into a source of motivation and growth. I discuss the importance of celebrating your achievements, seeking feedback and support, and embracing imperfection. Whether you experience occasional self-doubt or chronic imposter syndrome, this episode provides valuable insights to help you transform y...2024-06-2022 min
PASSION to PROFIT042. WHY SMART GOALS ARE NOT ENOUGH A very warm welcome, today we are looking at the power and significance of having clear business goals, and why it’s such a big deal for you and your business. Imagine you're driving somewhere new without SatNav and there aren't any road signs for you to follow. You might head roughly in the right direction and with perseverance, eventually stumble upon where you need to get to, but you'll likely take plenty of wrong turns and waste a huge amount of time in the process. Running a business without clear goals is very much li...2024-06-1318 min
PASSION to PROFIT041. NICK JENKINS, FROM MOONPIG TO DRAGON (PART TWO)In today’s episode, we continue our conversation with Nick Jenkins. If you missed last week's episode you can catch up HERE, where we discussed how Nick enabled Moonpig's extraordinary growth, his unique insights on customer service, building and trusting your team, and marketing. In Part 2, Nick shares his thoughts on ways to help you overcome the discomfort of pitching by focusing on your passion and the problem your product solves. He shares common mistakes to avoid, and we explore the difference between stubbornness and tenacity, emphasising the importance of being open to feedback. Nick al...2024-06-0648 min
PASSION to PROFIT040. NICK JENKINS: FROM MOONPIG TO DRAGON (PART ONE)In today’s episode, I’m thrilled to be joined by our first guest, Nick Jenkins. Nick is the founder of Moonpig.com and many of you will know him as a former dragon on the BBC series 'Dragon's Den’. Through our conversation, Nick shares his journey from his early career in Moscow to becoming one of the UK’s most successful entrepreneurs. We discuss the insights that led to the creation of the revolutionary online retailer that transformed the greeting card industry with its unique personalised cards. There was so much to discuss that we split the conv...2024-05-3049 min
PASSION to PROFIT039. EXCLUSIVE RESEARCH: TOP 5 CHALLENGES THAT STOP CREATIVE BUSINESS OWNERS FROM REACHING THEIR FULL POTENTIALOver the past six months, we've conducted extensive research, uniquely tailored to the creative industry, gathering insights from hundreds of small business owners who, like you, are passionate about turning their creative visions into thriving businesses. In this episode, I’ll be sharing the findings of this research with you, revealing the top challenges and the underlying factors that can either stall or propel a creative business forward. Understanding these challenges is crucial for anyone looking to break through barriers and fully realise their potential in the world of creative entrepreneurship. So, whether you’re just...2024-05-2325 min
PASSION to PROFIT038. WHAT MAKES A VIABLE BUSINESS IDEA?I was recently asked a brilliant question, how do you know if your idea for a business will thrive in reality? So, in this episode, we’re exploring exactly that. What makes an idea viable and how you can assess its potential to become a successful enterprise. I’ll discuss the importance of market demand, the cost of bringing your idea to life, and the simplicity of the business model—essential elements that can make or break your entrepreneurial plans. So whether you’re sketching ideas on a napkin, you've been nurturing a passion project on the side or...2024-05-1620 min
PASSION to PROFIT037. DEFINING YOUR PATHHow to pursue what you love without being derailed. So often, we get caught up in the motions, following paths that might not truly resonate with who we are or what we desire most deeply. In this episode we'll explore how to identify whether you’re on the path that’s right for you, how to realign if you’re not, and how to protect what you most would love to achieve from anything—or anyone—that might try to derail you. We’re looking at why it’s so important to create your own direc...2024-05-0917 min
PASSION to PROFIT036. COMMUNICATING YOUR WORTHIn this episode we're discussing how to communicate your worth and ways to really help you understand and confidently see the immense value of your offerings. It's more than just the exchange of services for payment; it's about establishing a connection with your target audience, ensuring they understand not just what you do, but why it matters and makes a difference to them. It's not just about the numbers; it’s about the stories, the relationships, and the transformative experiences we foster. We'll look at how to effectively present your offerings, making sure your clients see the he...2024-05-0224 min
PASSION to PROFIT035. SOCIAL MEDIA BURNOUT In this episode, I’m looking at how we adapt and pivot when our usual tools don’t resonate as they once did. It's about understanding that change is necessary and hugely beneficial if approached thoughtfully. I'll share where my current focus lies within my business's marketing efforts, particularly the shifts I'm considering after hitting a bit of wall with Instagram—a platform that once felt invigorating now leaves me feeling pretty uninspired. It’s not just about the challenges, it's about the strategies and solutions we look at as we make changes. Whether you are also feeling...2024-04-2519 min
PASSION to PROFIT034. OVERCOMING THE FEAR OF SELLINGI think this is one of the biggest obstacles that many of us face as business owners … why does selling often make us feel so uncomfortable? I honestly don’t think it matters whether you are at the beginning of establishing your business or many years in, most of us face this fear, and it isn't just about the act of selling; it’s about the vulnerability that comes with putting yourself and your ideas out there for the world to see and to potentially judge. I think perhaps it’s because the process of selling is often equated with rejection...2024-04-1826 min
PASSION to PROFIT033. WHY KNOWING YOUR TARGET AUDIENCE IS SO IMPORTANTIn the busy-ness of running a small business, understanding your target audience is not just a step toward success—it's a HUGE LEAP! It's about knowing who will benefit most from what you have to offer and why. This understanding shapes everything from product development and marketing strategies to customer service and how you communicate your brand's essence. It's the difference between shouting into the void and having a meaningful conversation with someone who truly wants to listen. Today, I'm excited to share with you actionable steps to help you identify and understand your target audience. These ste...2024-04-1122 min
PASSION to PROFIT032. WHAT COULD A SURVEY DO FOR YOUR BUSINESSToday we are looking at the power of a well-designed survey—one that will give you clear insight into the audience you are looking to support. This is not just about gathering data; it is about opening up a conversation with your audience, to understand how you can add more value and how you can help them succeed. Understanding exactly what your audience needs from you is crucial, no matter what your business offers. Whether you're changing lives with transformative offerings or brightening days with entertainment or something feel good, at the heart of it, you...2024-04-0419 min
PASSION to PROFIT031. HOW I'D BUILD MY BUSINESS... IF I WAS STARTING FROM SCRATCHWelcome to today’s episode, where we’re taking a bit of a different path. We are talking about what I would be doing inside my business, if I was to start all over again. I share strategies that you can apply straightaway. I’ll be talking about a list of crucial steps, some I managed to implement relatively quickly into my business, and some that took me several years to figure out. It has taken me years to get to where I am today, and I know that you can do it far quicker than me, and I h...2024-03-2827 min
PASSION to PROFIT030. FROM PERFECTIONISM TO EMBRACING 'FINE'A few months ago, I wrote a journal post titled Embracing Fine, the antithesis to that feeling of perfectionism, and from receiving a bunch of messages on Instagram afterwards, it clearly resonated with so many people. I feel that as a community, perfectionism is a trait that often runs deep, and as wonderful as it initially sounds, it is huge obstacle that can slow and often even halt incredible, potential growth. So I am excited to bring this into a podcast episode and I hope it helps hugely! I share a series of steps I’ve taken to...2024-03-2120 min
PASSION to PROFIT029. THE COST OF TURNING YOUR PASSION INTO A BUSINESSBehind many small businesses, a hobby was the starting point, initially something that brought enjoyment, a sense of important escapism and relaxation. This passion was the place to turn to, to escape the pressures of the day-to-day. So what happens when we turn our hobby, our escape, into a business? When we start to depend on these passions for income, the stakes change. Suddenly, there's pressure to succeed, to earn, and to grow. This shift can weigh heavily on us, introducing stress into what was once a stress-reliever. Perhaps this is why many passionate ventures fail? It's not always due to...2024-03-1421 min
PASSION to PROFIT028. TESTIMONIALS: GROWING YOUR BUSINESS THROUGH CLIENT STORIES Today's topic might seem a little small, but it has the potential to be huge and it comes from one of the biggest mistakes I see small business owners make, the exact same mistake I was making and when I realised it, it was a proper a-ha moment. I am really excited to share it with you, as it’s something you can apply pretty much straightaway … it’s all about the transformative power of testimonials and I hope, I sincerely hope, that by the end of this episode, you’ll think completely differently about the way you use testimon...2024-03-0722 min
PASSION to PROFIT027. THE GOAL-GETTERS MASTERCLASSToday’s episode is a special one. I’m incredibly excited to share something I’ve been working on so hard behind the scenes, it’s literally months in the making and a unique opportunity that has the potential to be a game-changer for so many of you. Over the last few months, I have received literally hundreds of messages from our community, all with a similar theme, that you have huge amounts on your plate, you have this weighted feeling of not knowing where to start, how to define or prioritise your goals, many of you are feel...2024-02-2926 min
PASSION to PROFIT026. DOING LESS & ACHIEVING MORE (HOW I ACHIEVED MY GOALS)In this episode, I’m hugely excited to introduce you to a set of straightforward steps that will help transform feelings of overwhelm into clarity, purpose, and action. It’s a culmination of everything I've learnt over the last fourteen years from a small start-up to a successful seven-figure brand. And I've distilled it down into simple, actionable steps that you can use to achieve your own goals. The turning point for me came with a simple realisation: success is not about doing more; it's about doing what's right and strategic. It’s about finding simpli...2024-02-2227 min
PASSION to PROFIT025. MY PERSONAL GUIDE TO INSTAGRAMOne of the questions I’m frequently asked, is how I manage Instagram for my business, so that’s exactly what we’re looking at in this episode. Instagram definitely creates polar views, some love it, others loathe it and perhaps similarly to me, you sit somewhere in between. I think though wherever you sit, we can all recognise the feeling of slight overwhelm that can come with managing a business Instagram account. I need to be absolute upfront and first and foremost say that I am not an Instagram expert, I’m far from it, but...2024-02-1529 min
PASSION to PROFIT024. BEYOND APPLAUSE - BALANCING EXTERNAL APPROVAL AND YOUR INNER DRIVEToday, we're exploring a topic that's close to the heart of every dreamer and doer out there: the balance between seeking support and fuelling your inner drive. It's about understanding when to share your dreams and when to guard them, how to embrace encouragement without losing your core motivation, and navigating all the external opinions we encounter and receive, whilst staying anchored in your own belief system. I would love to start by sharing a thought-provoking question I received in my DMs from one of our podcast listeners, Justine. She writes, "I listened to a podcast by...2024-02-0824 min
PASSION to PROFIT023. HOW TO UNLOCK YOUR BEST IDEAS Our episodes to date have been relatively deep and hopefully given you a huge amount to think about, so I felt it was time for something a little more light-hearted, yet still something of significant value … this is definitely more of a refreshing topic, quite literally! Have you ever wondered why some of your most brilliant ideas seem to pop up when you’re least expecting them? I definitely have, and just the other day, it happened to me in the most cliché of places – the shower! I had been puzzling over the final structure of our...2024-02-0118 min
PASSION to PROFIT022. INTRODUCING THE PRESS FRAMEWORKOver the last few weeks, I’ve been out and about quite a lot, at various industry events, and socially, where I’ve had the privilege of meeting numerous small business owners. One thing struck me in many of these interactions - despite having a brand, a customer base, and various marketing strategies in place, many were facing similar challenges. They enjoyed aspects of their business but were also dealing with many elements they didn’t enjoy as much. More importantly, they were making money, but not enough to feel it equated to the effort they were putting in. There...2024-01-2532 min
PASSION to PROFIT021. THE STRENGTH OF VULNERABILITY & THE POWER OF DISTINCTIONI’m very excited about today’s topic, it’s something that means a huge amount to me and is massive in today’s world of business, yet it’s one that’s often misunderstood. We’re looking at the strength of vulnerability and the power of distinction. Embrace Vulnerability When we embrace vulnerability, we create a culture of trust and innovation. We encourage risk-taking and foster true collaboration. We build businesses that resonate deeply with our customers because they can see the human heart behind the brand. In the world of business, v...2024-01-1835 min
PASSION to PROFIT020. THE BRILLIANCE OF CONSISTENCY: SMALL WINS, THE 2% RULE & BIG VISIONSAs we are in the first month of the year, this is often the time when we hear the collective chorus of resolutions, when hope is fresh and aspirations are sky high. It’s that magical moment we all know so well, when we tell ourselves, “This year will be different.” But let’s be honest—how often have these words truly heralded transformation? For many of us, this declaration is the first step on a familiar path. We start with a vision brimming with potential, only for the gritty realities of life to cloud that clarity. The job th...2024-01-1127 min
PASSION to PROFIT019. LIVING AUTHENTICALLY This episode was sparked by a conversation I had with my husband a few evenings ago; sitting eating supper, he shared an article he’d read about a book by Bronnie Ware, an Australian nurse who took the time to write down the most common regrets of the dying. It was partly a sombre conversation but at the same time, a really enlightening one. As we talked about the profound realisations people come to at the end of their lives, he said to me, “This is what people need to hear about on the podcast.” And he was rig...2024-01-0428 min
PASSION to PROFIT018. REFLECTIONS & LEARNINGSI’m excited to share this episode with you, it’s a real shorty, as I know we are all busy at this time of year. We're taking a step back to appreciate all that we have achieved and learnt this year. It's a moment to reflect on the lessons learned, the challenges overcome, and the victories celebrated. When we talk about growing a business, we often focus on strategies, plans, and tangible goals. But there's a less discussed, yet equally powerful tool at our disposal – reflection. Reflection isn't just about reminiscing or dwelling on the past. It's a...2023-12-2814 min
PASSION to PROFIT017. BEST BUSINESS, MINDSET & LIFE BOOKS I was recently asked inside the community group within our annual signature Masterclass, for a list of recommended books, and I thought it would make a great podcast episode where I share the most inspiring books that have helped me within my business and those that have helped me in some way to have a positive outlook on life in general. I hope they will have a hugely positive impact on you too. Some you may have heard off and read, and may feel inspired to read again, and some may be brand new to you. Together...2023-12-2117 min
PASSION to PROFIT016. CHATGPT FREQUENTLY ASKED QUESTIONS Since we shared our initial episode on Chat GPT, we’ve been flooded with questions and I would love to take you through all of these, sharing my answers. The consensus is definitely that many think of ChatGPT as a dirty secret that few want to admit using, it’s almost like we are cheating and trying to pull the wool over our customer’s eyes, but I would love to reframe this idea and instead help you to see ChatGPT as a brilliant time saving and brainstorming partner within your business, one that helps you with the mo...2023-12-1421 min
PASSION to PROFIT015. FAIL FAST & PIVOT QUICKLYToday I’m going to share a recent challenge we faced – a mishap that occurred just a while ago. We learned some valuable lessons about the importance of resilience and agility in content creation. Whether like us you create weekly content, you are a business owner, or just someone who appreciates a look behind the scenes, I hope you’ll find this story hugely valuable.... To paint the picture, last Thursday, I woke up early, at about 5.30. I was the first up and it was still very dark outside. I sat in the kitchen, and I updated the we...2023-12-0719 min
PASSION to PROFIT014. THE 5 RED FLAGS FOR ALL START UPS & SMALL BUSINESS OWNERSA while ago, I came across an article in the magazine Fast Company, that caught my attention - 5 RED FLAGS TO WATCH OUT FOR WHEN WORKING WITH START-UPS. The article was insightful, and from my personal experience over the last 14 years, it really did focus on the areas that matter the most, and it also highlighted the areas to avoid, the areas where we can easily waste our time and where we shouldn’t be focussed. The concept of the article was to help investors make sensible decisions when investing with start-ups, but it was bigger than th...2023-11-3016 min
PASSION to PROFIT013. CHAT GPT: YOUR NEW BUSINESS WRITING ASSISTANTLet’s talk about AI, specifically ChatGPT and specifically from a small business owner's perspective. For us, AI has been a game-changer. And my goal with this episode is to help you utilise ChatGPT effectively for your own business. I’ll share key insights I've gained whilst using AI effectively and I'll also provide additional tips that could benefit you. We'll explore how it can be a game-changer for small business owners juggling multiple roles and projects, with the core takeaway being how powerful it is as a brainstorming ally. It's not about replacing your task...2023-11-2317 min
PASSION to PROFIT012. HOW TO FEEL FULLY MOTIVATEDIn today's episode, I share my thoughts and strategies to help you stay motivated and inspired as you are working towards achieving your goals. We'll be discussing a very relatable topic: what to do on days when you have lost your motivation. We've all been there, those days when we just can't seem to find the drive to get going on our to-do list. We'll be exploring how to recognise that this is completely normal, I share some of my own recent examples and practical strategies for regaining your motivation and pushing forward, even when it feels...2023-11-1615 min
PASSION to PROFIT011. UNDERSTAND YOUR AUDIENCE AND TRANSFORM YOUR BUSINESS We all live In a very noisy and fast paced world, where understanding your audience is becoming more important than ever. During this episode, I share why and how you should define and understand your audience, ultimately ensuring that your business offerings align with your audience's needs, desires, and lifestyle. I'll walk you through a series of practical and straightforward strategies to help you identify and connect with your ideal customer, giving you an insider's look into how having a comprehensive profile of your target market can drastically enhance your brand communication and product or service offerings. ...2023-11-0924 min
PASSION to PROFIT010. STOP WORRYING WHAT OTHERS THINK Today we dive deeper into the subject of achieving your goals and, more importantly, how to stop worrying about what other people think. In our previous episode, we discussed the importance of setting and working towards your goals. But what happens when the opinions of others start to creep in and affect your progress? In this episode, we'll discuss why it's crucial to focus on your own vision and aspirations, share personal stories, and provide six practical steps to help you stay on track and overcome the fear of other people's judgments. So, le...2023-11-0214 min
PASSION to PROFIT009. GET THE MOST FROM USEFUL RESOURCESI was thinking the other day, how so often we come across incredible information that might make a difference to our lives and our businesses, that great feeling of what might be possible for us to achieve when we discover a brilliant and valuable resource. We are excited to implement the ideas and put them to use and then … … something distracts us, and the idea begins to fade into the background and can often be soon forgotten amidst the whirlwind of our busy schedules, leaving these opportunities unexplored and uncapitalised. Now imagine this - what if th...2023-10-2613 min
PASSION to PROFIT008. A RAW & UNCUT LOOK BEHIND THE SCENES - A VERY PERSONAL EPISODE We are a few months into the biggest change we have ever gone through within our business, moving from a flower design led business, to a brand fully focussed on supporting you within your own business, taking our years of experience in running a multi-level, 7 figure global business, and now sharing all our marketing and strategy insights. It’s a huge change, but it has also felt like the most natural change, because it came from a deep desire within me, and it comes with full support from everyone within my team! I would love to take you...2023-10-1921 min
PASSION to PROFIT007. ESSENTIAL SKILLS FOR EVERY SUCCESSFUL ENTREPRENEURI recently shared a journal post on the essential skills to start and grow your business, focussing on the importance of mindset and attitude, and today, I wanted to bring this to the Podcast and share a little more. I remember before I started my business, wondering what the key skills that every successful entrepreneur had and wondering if they were skills that I could harness and learn. Over the years, I began to realise that it’s not necessarily down to specific experience or knowledge, it’s definitely not something that you learn in trad...2023-10-1215 min
PASSION to PROFIT006. THE IMPORTANCE OF STORYTELLINGToday we'll be exploring one of the key secrets that separates the most successful brands from the rest: crafting a powerful and engaging brand story. Stories help us make sense of the world around us and connect with others on a deeper level. And that's why, in marketing, telling stories is a powerful way to engage with your audience, for them to relate and connect with your brand and to help them see the genuine value in all your offerings. As humans, we will invest in things that make us feel something. It’s a no...2023-10-0516 min
PASSION to PROFIT005. CONFIDENCE WITH PRICING - IT'S MORE THAN MATHS, MARK-UPS & MARGINS Today, I want to bring those steps to life through this Podcast episode, focussing on the crucial topic of pricing - a concept that, when thoroughly understood will transform your business. Some of the steps are common sense, but others might surprise you. These nine steps were game changers for me. I believe they'll make a massive difference for you too. And it's not just about numbers. Effective pricing isn't simply a matter of maths, mark ups and margins. It's about aligning your prices with the value you provide, meeting your customers' expectations, and ensuring y...2023-09-2818 min
PASSION to PROFIT004. THE TRUTH ABOUT BEING YOUR OWN BOSSToday we'll be discussing the benefits and challenges of working for yourself. If you've ever dreamed of ditching the 9-to-5 and taking control of your own destiny, this episode is for you. We'll explore the freedom and flexibility that comes with being your own boss, as well as some of the hurdles you might face along the way. From setting your own hours to choosing the projects that align with your passions, we'll cover it all. Never Miss an Episode Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and fi...2023-09-2119 min
PASSION to PROFIT003. HOW TO ACHIEVE YOUR GOALSThis week I am looking at ways to help you break free from the limitations of your everyday life and transform your dreams into tangible outcomes. From research, I've discovered that it's thought only a staggering 8% of goals are ever achieved, which really blows my mind. In this episode I share the six crucial steps that have helped me consistently achieve my goals, making them something exciting to work towards rather than pipe dreams that never materialise. Key Moments [00:00] Welcome and discovering how to break free from limitations [01:39] Understanding how to transform your dreams i...2023-09-1415 min
PASSION to PROFIT002. HOW I OVERCAME MY DISLIKE OF NETWORKINGWhat I've discovered about networking completely changed my perspective - and if the word 'networking' makes you feel uncomfortable, this episode will show you how to transform those connections into something genuinely enjoyable and natural. For many of us, networking conjures images of crowded rooms, awkward handshakes, and perfecting sales pitches. But what if we could reframe it entirely? Today, we're exploring how to make authentic connections that energise rather than exhaust you, with five practical strategies that feel natural and meaningful. Key Moments: [00:00] A fresh Perspective On Networking For Those Who T...2023-09-0710 min
PASSION to PROFIT001. BALANCING CREATIVITY WITH BUSINESS Today we are exploring the five essential, practical strategies that have helped me, and countless others, strike the perfect balance between creativity and growing a successful business. My hope is that by the end of our conversation, you will have new ideas ready to implement today. Whether you are in the early stages of a business idea or you are in the throes of growing your business, I would love to help you find that sweet spot between following your true creative vision and running a successful and profitable business. Key Moments: [00:00] Welcome and i...2023-08-3117 min
PASSION to PROFITTHE PODCAST FOR CREATIVE BUSINESS: WELCOME TO PASSION TO PROFIT!Welcome to 'Passion To Profit', a leading business podcast for creative entrepreneurs, professional service providers, and business owners ready to turn their expertise into a thriving, profitable business. I'm Philippa Craddock, and I believe the most successful businesses are built on recognising and embracing what you’re naturally brilliant at. I grew my own design business from our family kitchen table to a seven-figure global brand, working with clients like Alexander McQueen, Vogue, and The British Royal Family. A few years ago, I shifted my focus to helping creative business owners build sustainable businesses that energise rather tha...2023-07-0401 min
Cultivating Place: Conversations on Natural History and the Human Impulse to GardenWedding(FLOWERS)Season, With Philippa Craddock, UKJune is traditionally a month in which many, many weddings are celebrated with family, food, and FLOWERS.
With many of these weddings on hold this year due to Covid-19, we catch up with floral creative Philippa Craddock to talk about the business of floristry, the sustainability of it on several levels, and to reminisce about the lovely florals - from epic arches to the most romantic of bouquets which Philippa designed for the Lovely Meghan Markle and her Prince Harry, now the Duke and Duchess of Sussex.
The world was watching this wedding for a variety of reasons, I was...2020-06-1155 minCultivating PlaceWedding(FLOWERS)Season, With Philippa Craddock, UKJune is traditionally a month in which many, many weddings are celebrated with family, food, and FLOWERS.
With many of these weddings on hold this year due to Covid-19, we catch up with floral creative Philippa Craddock to talk about the business of floristry, the sustainability of it on several levels, and to reminisce about the lovely florals - from epic arches to the most romantic of bouquets which Philippa designed for the Lovely Meghan Markle and her Prince Harry, now the Duke and Duchess of Sussex.
The world was watching this wedding for a variety of reasons, I was...2020-06-1155 min