Shows
Koyoti Small Business PodcastResource Library - Why Your Website Is More Than A Marketing ToolSummary In this episode of the Koyoti Small Business Podcast, host Thomas Wu chats with Philippa Gamse, digital marketing strategist and author of Website Wealth, about how small businesses can turn their websites into real business assets. Gamse explains how websites have evolved from static “brochures” to credibility, and customer-driven tools. She shares why focusing on meaningful metrics, like engagement and conversions matters more than traffic numbers, and how simple fixes like working forms or clear language can boost results. The episode highlights how small business owners can use analy...
2025-11-1037 min
The Amazing Authorities PodcastUnlocking Hidden Revenue — Philippa Gamse on Turning Website Data Into Profit, Strategy, and GrowthIn this eye-opening episode of Amazing Authorities, Mitch Carson sits down with Philippa Gamse — internet strategist, analytics expert, and author of Website Wealth — to reveal the surprising truth about website performance: most businesses are leaving money on the table, simply because they aren’t looking at the data that matters.With over 25 years of digital strategy experience, Philippa has helped organizations from small professional firms to global enterprises uncover new revenue streams by understanding how visitors actually behave online. Her approach goes far beyond traffic numbers — it’s about intention, behavior, engagement, and conversion.Through real-world...
2025-11-0728 min
Drivetime Marketing PodcastIs Your Casino Website Costing You Guests, Loyalty, and Revenue?What if your most important team member never clocked out, greeted every single guest first, and quietly influenced their loyalty without ever speaking a word?
That’s your website — and if it’s still acting like a brochure, it’s probably working against you.
This episode breaks down how casino marketers can turn their website into a loyalty-building machine (and what it's costing them if they don’t).
Plus: how AI and changing guest behavior are reshaping how casinos need to think about digital presence.
Hear my conversation with Philippa Gamse https://www.jcarcamoassociates.com/stop-flying-blind-website-analytics-for-casino-marketers/
Get the FREE Website Audit Chec...
2025-10-2412 min
Scale Smart, Grow FastYour Website Is Speaking—Are You Listening? Hidden Growth Insights from Web Analytics🎧 Your Website Is Talking—Are You Listening?In this episode of Scale Smart Grow Fast, we sit down with digital strategy veteran and author Philippa Gamse to uncover how your website’s data can reveal untapped growth opportunities.Philippa shares how business leaders can:Identify hidden trends using web analyticsAvoid the most common data mistakesUse on-site search terms to inspire new products and servicesMake smarter decisions with AI-driven insightsTransform their website into a real business assetIf yo...
2025-10-0120 min
The Growth SignalFlying Blind Without Data: Why Most Businesses Miss the Mark with Analytics with Philippa GamseFlying Blind with Your Data? Most businesses collect piles of numbers but never know what to do with them. Philippa Gamse calls it “flying blind.” Alyssa Nolte digs in with her to rethink how we use analytics to drive real results.If you’ve ever felt overwhelmed by dashboards, unsure which numbers matter, or worried you’re missing sales you can’t see... this episode is for you. Philippa shows how to cut through the noise and focus on the metrics that actually move your business forward.Why listen: Philippa Gamse has worked with top organizati...
2025-10-0125 min
Funnel RebootWebsite Wealth, with Philippa GamseOne of the best known events in the modern Olympics is the High jump. Since its dawn in 1896 all jumpers used the same technique. They would run towards the bar, then begin their vault by putting one leg over, or trying to go head-first over the bar. But someone came to the 1968 Mexico City games, who couldn't win on physicality, but who did have a hack no one had thought of. That person was 21 year old American Dick Fosbury, who you wouldn't find anything notable looking back at his track career. Back in high school he...
2025-09-1537 minFunnel RebootWebsite Wealth, with Philippa GamseOne of the best known events in the modern Olympics is the High jump. Since its dawn in 1896 all jumpers used the same technique. They would run towards the bar, then begin their vault by putting one leg over, or trying to go head-first over the bar. But someone came to the 1968 Mexico City games, who couldn't win on physicality, but who did have a hack no one had thought of. That person was 21 year old American Dick Fosbury, who you wouldn't find anything notable looking back at his track career. Back in high school he...
2025-09-1537 min
Drivetime Marketing PodcastStop Flying Blind: Website Analytics for Casino MarketersWhat if your website is sending all the wrong signals—and you don't even know it? Digital strategy expert Philippa Gamse joins to share how marketers can stop flying blind and start using analytics to make smarter, faster decisions. From tracking the right actions to asking the right questions, she makes sense of the data chaos without drowning you in charts. Watch our first video episode or listen on your favorite podcast app.
Get Philippa’s book: https://books2read.com/u/4jjAol
or Connect with her on LinkedIn: http://www.linkedin.com/in/philippagamse
Learn more at www.jcarcamoassociates.com...
2025-08-1425 min
The Online Entrepreneur Academy PodcastPhilippa Gamse Talks About 'Websites That Win"In this episode of the Online Entrepreneur Academy podcast, I’m joined by website expert Philippa Gamse - digital strategist, international speaker, and best-selling author of Website Wealth: A Business Leader’s Guide to Driving Real Value from Your Analytics.Philippa has reviewed over 5,000 websites, and in her words, “there are ROI opportunities in virtually every one.” She helps business owners stop flying blind, eliminate marketing waste, and use their existing data to uncover hidden opportunities - whether that’s new revenue streams, better customer journeys, or simply finding out what’s really working....
2025-07-2839 min
Chamber AmplifiedBusiness Website Analytics: What You’re MissingSend us a textEpisode Summary:In this engaging episode of Chamber Amplified, hosted by Doug Jenkins from the Findlay-Hancock County Chamber of Commerce, listeners are treated to a discussion with digital analytics expert Philippa Gamse. The episode dives into strategies and insights for making the most out of business websites, emphasizing the role of analytics in driving website value. Throughout the episode, Philippa outlines the nuances of understanding website analytics, debunking the myth that merely launching a website automatically results in business growth. She talks about why it's important to h...
2025-07-2223 min
The Start, Scale & Succeed PodcastThe CEOs Three Hidden Rules for Websites that Win with Philippa Gamse (stage 5) - Ep. 306In this transformative episode, Philippa Gamse, Owner of Websites That Win International, shares strategies to optimize your website’s performance through analytics. If you struggle with unclear website goals or wasted marketing spend, you won’t want to miss it.You will discover:- Why benchmarking against competitors can mislead your website strategy.- How to set clear, actionable goals for your website’s customer journey.- What notional values reveal about your marketing tactics’ true impact.This episode is ideal for Founders, Owners, and CEOs in stage 5 of The Foun...
2025-07-1523 min
Online Business Launchpad | Start An Online Business | Online Business GrowthHow to Turn “Useless” Website Traffic Into a New Revenue Stream with Philippa Gamse "If you’re not using analytics, you’re just shooting in the dark.” Philippa Gamse doesn’t mince words—and she’s right. In this episode, Trudy chats with digital marketing strategist and analytics expert Philippa Gamse, who unpacks the powerful, often overlooked role analytics plays in business growth. “People look at the numbers and glaze over,” Philippa says. But once you know what to look for, data becomes a goldmine of insights. From why your visitors might never see your call-to-action to how a simple change boosted one client’s revenue with an eBook, this episode is packed with rea...
2025-07-0839 min
Brilliant Ideas#28: A Beginner’s Guide to Website Analytics That Help Your Business Grow with Philippa GamseNavigating website analytics often feels like decoding a foreign language, full of charts, graphs, and numbers that seem important but leave most small business owners scratching their heads. What does all this data mean for your bottom line?Philippa, a digital marketing veteran with 25 years of experience transforming raw data into revenue growth, cuts through the confusion with remarkable clarity. She explains that the true challenge isn't collecting data (tools like Google Analytics do that for free), but interpreting it in ways that create meaningful value for your specific business goals. Before diving into any a...
2025-07-0825 min
The Pennock KnockdownEp. 28 Winning Website Analytics for DTC Brands with Philippa GamseWelcome to another episode of Pennock Knockdown, the podcast where we unpack winning tactics and strategies for digital marketing leaders in the DTC space. In this episode, hosts Nikki and Philippa Gamse dig deep into the essential elements of successful digital marketing in 2025.Philippa, a seasoned digital marketing strategist and analytics consultant with over 25 years of experience and nearly 500 clients, joins Nikki to share fresh insights from her decades in the field. Together, they discuss why classic channels like email remain marketing goldmines, the evolving role of organic and paid digital tactics, and how to leverage analytics...
2025-07-0226 min
Rocky Mountain Marketing- Digital Marketing for EntrepreneursYour Website Isn’t Just a Business Card—It Should Be Closing Sales with Philippa GamseSign Up with Metricool today!https://metricool.com/katieAre you only tracking sales but missing the bigger story your website is trying to tell you?This week on Rocky Mountain Marketing, we dive into the real power behind your website analytics with digital strategist and author Philippa Gamse. With 25+ years of experience and 500+ clients, Philippa knows exactly how to decode your data and turn it into profit-driving insights.We explore:The biggest mistakes business owners make with website dataHow to discover untapped revenue opportunities through segmentationWhat bounce...
2025-06-1727 min
Deals with Heels - Where Female Entrepreneurs ThriveUnlocking the Secrets of Vanity Metrics with Philippa Gamse Episode 70SummaryIn this episode, Debra Bowers and Philippa Gamse discuss the significance of understanding vanity metrics in analytics and how they can impact business growth. They explore the importance of tagging in analytics, the need for clear calls to action on websites, and the effective use of video content to build trust with audiences. The conversation also highlights the necessity of asking the right questions to derive meaningful insights from analytics data, ultimately leading to the identification of hidden opportunities for business development.TakeawaysVanity metrics can mislead business decisions.Understanding your business goals...
2025-06-1734 min
Chasing The InsightsPhilippa Gamse on effective use of web analyticsIn this episode of Chasing the Insights, I talk to Analytics expert Philippa Gamse. Philippa talks to us about effective use of web analytics. Philippa Gamse has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars. Owners and decision makers hire Philippa to find new insights in their web analytics that will grow their business and cut wasted spending, because many are missing those “hidden gems”. She has helped clients in N. America, Europe and the Middl...
2025-06-1235 min
Wisdom JourneyHow to Use Analytics to Find New Revenue Streams for Content Creators —Philippa Gamse | Ep 38Hidden Gems: Unlocking Business Growth with Analytics (with Philippa Gamse)In this insightful episode of Wisdom Journey, host Wisdom Okonkwo sits down with Philippa Gamse, a renowned digital marketing strategist with over 25 years of experience. Philippa has worked with more than 500 clients globally, helping them uncover hidden gems in their web analytics to drive revenue and optimize resources. Known for her ability to translate complex data into clear, actionable advice, Philippa delves into the real stories and strategies that empower content creators and online business owners to fully leverage their website metrics.Listeners will discover why...
2025-05-2236 min
Your Digital Marketing Coach with Neal SchafferStop Losing Leads: Fix Your Website with Better AnalyticsYour website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business? In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa Gamse about what most marketers are missing when it comes to website data. Whether it's unclear calls to action, poor form conversion, or people dropping off your videos early, your analytics hold the key to fixing these leaks. Website analytics aren't just for tech folks — they’re essential for growing your brand, increasing conversions, and turning m...
2025-05-2138 min
#12minconvosPhilippa Gamse: Website Analytics Made Easy: Simple Strategies for Small Business Owners /Ep3848Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars. Owners and marketing executives hire Philippa to find new insights in their web analytics that will grow their business and cut wasted spending, because many are missing those "hidden gems". She has helped clients in N. America, Europe and the Middle East to translate the numbers into transformational ideas that move the business forward, reveal opportunities for new markets, products and services, and maximize return on investment. ...
2025-05-0810 min
Talking with the Experts: Business Insights#602 Unlock Hidden Profits: Web Analytics for Business Growth with Philippa GamseIn this insightful episode of Talking with the Experts, host Rose Davidson sits down with Philippa Gamse, a seasoned digital marketing strategist and analytics expert. With over 25 years of experience, Philippa shares her expertise on how business owners can uncover hidden profits and growth opportunities through website analytics.Many business owners are missing out on critical insights from their website data, leading to missed opportunities for new sales, revenue, or leads. Philippa explains how even minor adjustments and strategic use of analytics can reveal new pathways to growth. By focusing on optimizing website strategies and uncovering data-driven...
2025-05-0123 min
Author’s Edge: Smart visibility, marketing, and publishing strategies for experts ready to leadGoogle Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all without becoming a tech expert. Tune in now to make your website work smarter, not harder.What You’ll Learn:...
2025-03-1953 min
Podcasting TechEnhancing Podcast Visibility and Engagement with Philippa Gamse of Websites That Win InternationalAre you curious about how to make your podcast not only sound great but also serve as a powerful marketing tool for your business? If so, you're in the right place! This episode of podcastingtech is packed with insights into the strategy behind successful podcasting. Tune in and learn.In this episode, Mathew Passy chats with Philippa Gamse, the president of Websites That Win International. With over twenty-five years of experience in digital marketing strategy and analytics, Philippa shares her expert knowledge on optimizing podcasts as a strategic business tool.Philippa shares common pitfalls in...
2025-03-1827 min
Stuck? Time to Improv! The Startup LaunchpadPhilippa Gamse - Web Analytics for Startupshttp://websitesthatwin.com/Philippa Gamse from Websites That Win talking about the Importance of Web Analytics & What They Mean.Web Analytics Importance and Top MetricsMary and Philippa begin their meeting, briefly discussing Mary being snowed in at St. Louis. They then prepare for the recorded portion of their conversation, which will focus on web analytics. Mary introduces the topic and Philippa as an expert, stating that they will discuss the importance of web analytics and the top three analytics businesses should monitor.Web Analytics for Business InvestmentIn...
2025-03-1109 min
Pathways with Amber StittBooming Business Strategies with Website Analytics: Philippa Gamse Shares Her Expertise💡 In this enlightening episode of Pathways, join host Amber Stitt as she has a transformative conversation with digital analytics expert, Philippa Gamse. 💻 With over 20 years of experience, Philippa shares invaluable insights on how business owners can leverage website analytics to optimize their digital presence effectively and grow their businesses.🎧 Listen as Philippa explains the importance of understanding analytics beyond surface-level metrics, highlighting how it can significantly impact business strategy and decision-making. 👀 Explore the concept of "vanity metrics" and discover why focusing on actionable data is crucial for success. 🧏♀️ Philippa also discusses the evolving landscape o...
2025-03-0524 min
Growth DiggerPlugging Leaks & Finding Opportunities: Web Strategy for Business GrowthIn this episode of Growth Digger, host Taran sits down with digital strategist Philippa Gamse, who has over 20 years of experience helping businesses uncover untapped potential in their websites. Philippa shares how businesses can use web analytics to identify leaks, improve conversions, and optimize their digital presence for sustained growth.Key topics discussed: ✅ The importance of web analytics in understanding customer behavior ✅ Identifying leaks that lead to lost revenue and how to fix them ✅ Case studies of businesses that transformed their growth through data insights ✅ The role of AI in analy...
2025-03-0317 min
The Dead Pixels Society podcastNavigating the Digital Landscape for Business GrowthHave an idea or tip? Send us a text!Journey with us as Philippa Gamse from Websites that Win shares her captivating story of navigating the digital revolution. From the early days of CompuServe to the modern marvels of remote work technology, Gamse provides a window into the transformative power of online communication. Her experiences in ushering organizations from the era of fax machines to the convenience of email underscore the rapid technological advancements that have reshaped how businesses operate today. With a keen focus on the photo industry, she unravels the critical...
2025-02-2030 min
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowUncovering Hidden Gems: How Website Analytics Can Boost Your Bottom Line with Philippa GamseStep into the world of web analytics with our guest, Philippa Gamse, who brings over 25 years of expertise in digital marketing strategy and analytics. Philippa takes us on a fascinating journey, sharing how businesses can transform raw data into impactful strategies that drive profitability. We explore the nuanced art of optimizing calls to action for better conversions, using tools like Google Analytics to track and enhance user behavior. Philippa's insights reveal how even small adjustments in web content can significantly improve audience engagement and retention, as demonstrated in a compelling case study. Moreover, we confront the underrepresentation of women...
2025-02-1227 min
The Profitable CreativeNavigating the Digital Landscape: AI and Misinformation | Philippa GamseSend us a textPROFITABLE TALKS...In this episode of the Profitable Creative, host Christian Brim speaks with Philippa Gamse, a digital strategy and analytics consultant. They discuss Philippa's journey from the UK to California, her motivations for entrepreneurship, and the importance of analytics in business. The conversation also delves into the impact of AI on search results, the challenges of misinformation, and the growing need for authentic connections in marketing. In this conversation, Philippa Gamse and Christian Brim explore the evolving landscape of AI, its practical applications, and the common pitfalls businesses...
2025-02-0437 min
Content Creators Unite!Content Creators Unite! with Philippa Gamse (Ep. 10)In this episode of the Content Creators Unite! podcast, digital marketing strategist Philippa Gamse shares the importance of digital analytics and actionable steps you can take right now to run your business better.Some of the talking points Philippa and I go over in this episode include:Why analytics is excitingHow to clarify website goalsWhen to add calls to actionWhy to avoid jargonThank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!
2025-01-2129 min
Tools of the Podcast TradeHow to Leverage Podcast Analytics to Boost Revenue w/ Philippa GamesPhilippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business. We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business. Philippa shares practical examples of how analytics can expose audience behavior and content effectiveness, and emphasize the importance of adapting strategies based on the data. We concluded with actionable tips for podcasters to enhance their content strategy using analytics.Key Takeaways:Importance of Analytics for Business Decisions (02:28–03:53)Leveraging Old Content Effectively (07:30–09:10) Use Sear...
2024-11-2118 min
The Book More Show: More Leads, More Calls, More BusinessEp182: Elevating Your Digital Strategy with Philippa GamseToday on the Book More Show, I sit down with Philippa Gamse, co-author of 42 Rules for a Web Presence That Wins, to break down the essentials of web strategy and analytics. Philippa shares how her book, inspired by The Hitchhiker's Guide to the Galaxy, simplifies digital concepts into 42 straightforward rules designed for business owners building an impactful web presence. We discuss creating accessible content that establishes authority without overwhelming readers, especially those new to the digital landscape.
Philippa and I then explored the importance of business analytics. She shares client stories illustrating how connecting website and social...
2024-11-2050 min
Work Life Balance Podcast: Business | Productivity | ResultsWant to Grow Your Business and Stop Wasting Resources?Want to Grow Your Business and Stop Wasting Resources? If yes, you came to the right place and will want to listen to this podcast interview! I know you will find my guest to be a wealth of information related to helping you grow your business to the next level and stop wasting resources you may not realize you are wasting. Business owners and marketing executives of small to medium-sized companies hire Philippa Gamse to find actionable insights in their digital analytics, and to...
2024-11-1932 min
Wheel of Life Podcast: Business|Productivity|AccountabilityWant to Grow Your Business and Stop Wasting Resources?Want to Grow Your Business and Stop Wasting Resources? If yes, you came to the right place and will want to listen to this podcast interview! I know you will find my guest to be a wealth of information related to helping you grow your business to the next level and stop wasting resources you may not realize you are wasting. Business owners and marketing executives of small to medium-sized companies hire Philippa Gamse to find actionable insights in their digital analytics, and to...
2024-11-1932 min
The Accountability Coach: Business Acceleration | ProductivityWant to Grow Your Business and Stop Wasting Resources?Want to Grow Your Business and Stop Wasting Resources? If yes, you came to the right place and will want to listen to this podcast interview! I know you will find my guest to be a wealth of information related to helping you grow your business to the next level and stop wasting resources you may not realize you are wasting. Business owners and marketing executives of small to medium-sized companies hire Philippa Gamse to find actionable insights in their digital analytics, and to...
2024-11-1932 min
The Business Accelerator: Accountability | ProductivityWant to Grow Your Business and Stop Wasting Resources?Want to Grow Your Business and Stop Wasting Resources? If yes, you came to the right place and will want to listen to this podcast interview! I know you will find my guest to be a wealth of information related to helping you grow your business to the next level and stop wasting resources you may not realize you are wasting. Business owners and marketing executives of small to medium-sized companies hire Philippa Gamse to find actionable insights in their digital analytics, and to...
2024-11-1932 min
Goal Setting & Achievement Podcast: Business|ProductivityWant to Grow Your Business and Stop Wasting Resources?Want to Grow Your Business and Stop Wasting Resources? If yes, you came to the right place and will want to listen to this podcast interview! I know you will find my guest to be a wealth of information related to helping you grow your business to the next level and stop wasting resources you may not realize you are wasting. Business owners and marketing executives of small to medium-sized companies hire Philippa Gamse to find actionable insights in their digital analytics, and to...
2024-11-1932 min
Inspiring StoriesDigital Marketing Advice From A Real Seasoned Expert Philippa GamsePhilippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars. Owners and marketing executives hire Philippa to find hidden insights in their web analytics that will grow their business and cut wasted spending, because many are missing those “hidden gems”. She has helped clients in N. America, Europe and the Middle East to translate the numbers into transformational ideas that move the business forward, reveal opportunities for new markets, products and services, and maximize return on investment. Philippa is the author of “...
2024-11-0742 min
The Social HotelierHow to Boost Direct Bookings Without Relying On Third Parties. TSHS-0097In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa’s career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality industry, and the challenges of using third-party booking engines.
“Artificial intelligence (AI) can help generate ideas and draft copy, but it should not replace the human touch in communication.”
Philippa emphasizes the need for personalized and authentic communication with guests, the value of qualitative analytics in understanding custom...
2024-10-1238 min
The Social HotelierHow to Boost Direct Bookings Without Relying On Third Parties. TSHS-0097In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa’s career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality industry, and the challenges of using third-party booking engines.
“Artificial intelligence (AI) can help generate ideas and draft copy, but it should not replace the human touch in communication.”
Philippa emphasizes the need for personalized and authentic communication with guests, the value of qualitative analytics in understanding custom...
2024-10-1238 min
Harmonious at LunchDiscovering Hidden Gems in Your Web Analytics: A Guide to Business GrowthWelcome to another episode of Harmonious at Lunch! I'm your host, Brandon Gano, and today, we're diving deep into the world of website analytics with our incredible guest, Philippa Gamse. If you're a business owner, entrepreneur, or C-Level executive looking to transform your website into a powerful tool for business growth, this episode is for you.Philippa, an expat Brit living in California, has a knack for making website analytics both fun and incredibly useful. In this episode, she breaks down how understanding your web analytics can uncover hidden opportunities for your business. You'll learn how to...
2024-08-0619 min
Focused. Free. Fit.Web Savvy: Emotional Connections & Analytics With Philippa Gamse (Episode 14)In this conversation, Frank Hereda interviews Philippa Gamse about the importance of websites and the common mistakes people make with them. They discuss the principles of marketing, the significance of establishing emotional connections on the web, and the role of analytics in understanding customer behavior. They also touch on the impact of social media and the value of YouTube as a search engine. The conversation covers the importance of website analytics, emotional connection, and the impact of social media on business websites. It also delves into the significance of understanding website visitors' behavior and the role of website content...
2024-06-2448 min
Entrepreneurs Visiting VictorInterview with Philippa GamseInterview with Philippa Gamse, who owners and marketing executives of small to medium-sized companies hire to find actionable insights in their digital analytics, and to make recommendations that will grow their business and reduce wasted spending, because many are missing those “hidden gems”.
She has over 20 years of experience in translating the metrics into creative ideas to move the business forward and creating effective, data-driven digital strategies designed to achieve goals and maximize return on investment - and all in understandable English, not techy jargon!
Philippa's web site is https://www.websitesthatwin.com/ebook/
2024-06-1129 min
A Different Practice38: From Clicks to Clients: Leveraging Website Analytics for Growth with Philippa GamseLauren chats with analytics expert Philippa Gamse about the importance of website analytics for law firms. Philippa explains website analytics, how they work, and the valuable insights they can provide into things like your content's effectiveness, traffic sources, and potential new product opportunities.The conversation covers critical metrics to consider, the power of search engine traffic vs. social media ads, video engagement tracking, and tips for getting started. For law firms looking to optimize their online presence and revenue, this episode provides an accessible introduction to the vast potential of website analytics.Listen...
2024-06-0437 min
Digital Coffee: Marketing BrewQuality Over Quantity: The Future of Digital Marketing StrategiesReady to revolutionize your B2B marketing game? This episode of Digital Coffee: Marketing Brew features host Brett Deister and digital strategy expert Philippa Gamse, who delve deep into the importance of holistic marketing strategies. Philippa emphasizes that understanding the customer journey and focusing on quality content over sheer volume are crucial for effective digital marketing. As AI continues to reshape the landscape, she shares valuable insights on leveraging technology for content ideation while ensuring that personalization remains at the forefront. Tune in to discover how to align your marketing efforts with measurable goals and the timeless fundamentals that...
2024-05-2934 min
Business Growth TrailblazersWhat Should You Know About Your Analytics? with Philippa GamseWelcome to the Business Growth Trailblazers Podcast! In this episode, we dive into understanding and getting value from your analytics.
Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.
Owners and marketing executives hire Philippa to find hidden insights in their web analytics that will grow their business and cut wasted spending, because many are missing those “hidden gems”. She has helped clients in N. America, Europe and the Middle East to translate the numbers into tran...
2024-05-1521 min
Digital Journey with Kaylee JohnsonDecoding the Power of Analytics in the Online RealmEver wondered how understanding the analytics of digital strategy matters? Well, get ready to gain a whole bunch of insights as we welcome the remarkable Philippa Gamse to our podcast stage. From turning analytics into compelling narratives to dodging the snares of vanity metrics, there is a lot to unpack in this episode.Join us for a chat that promises to enlighten, engage, and empower you to harness the full potential of data in your business strategy.You can reach out to Philippa Gamse here:LinkedIn: www.linkedin.com/in/philippagamse
2024-04-3016 min
Café & Networking PodcastPhilippa Gamse, Digital Marketing Strategist, Capitola, CAWhat are the most important metrics to follow? Philippa Gamse shares her insight. Owner and Chief Digital Marketing Strategist at Websites That Win International, provides digital marketing strategy and digital analytics consulting services. Get a free ebook "Five Hidden Digital Analytics Gems" at https://websitesthatwin.com https://www.linkedin.com/in/philippagamse
2024-04-1610 min
Imperfect Marketing188: Uncovering Hidden Gems in Your Website Analytics with Philippa GamseSend us a textImperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa GamseKendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data. Key topics include:Why analytics matter for digital marketing successSetting goals before diving into reportsTop metrics to focus on based on your objectivesHow to prioritize fixing issues uncovered in analyticsPrivacy considerations around internet dataJoin Kendra every Tuesday and Thursday as s...
2024-04-0426 min
Biz Help For YouKeys to Unlock Your Website's Hidden Potential with Philippa GamseSend us a textLet me tell you about my fascinating guest today - Philippa Gamse. With over 25 years under her belt spearheading digital marketing strategy and analytics, Philippa has teamed up with nearly 500 clients and powered website revenue surpassing hundreds of millions. Business owners and marketing heads recruit Philippa to dig into their web analytics. She transforms metrics into action plans to accelerate growth, spot unseen opportunities, and maximize ROI. Her results stretch across North America, Europe, and the Middle East. You can soak up her expansive wisdom on utilizing data to unearth hidden potential and...
2024-04-0231 min
Walk In victoryDigital Depths: Unveiling Marketing Mastery with Philippa GamseMastering Digital Marketing: Insights, Analytics, and the Power of BrandingIn this episode of the Walk in Victory Podcast, hosted by NaRon Tillman from Queens, New York, listeners are treated to an in-depth conversation on digital marketing, personal branding, and the strategic use of analytics in business. The discussion traces the evolution of branding from the perspective of Michael Jordan's iconic partnership with Nike, emphasizing the importance of brand identity and market penetration. NaRon invites Philippa Gamse, a digital marketing strategist and analytics expert, to share her insights on leveraging data for business growth. Together, they...
2024-03-2844 min
The BuildersPhilippa Gamse - Unlocking Business Opportunities Through Analytics: Discover Your Goldmine!In this episode, listeners get an insider's perspective on the enigmatic world of website analytics with Philippa Games, a seasoned expert in the field. Philippa demystifies the process of dissecting analytics and leveraging the data to bolster business objectives. Understanding the narratives behind the numbers is her forte, making her insights invaluable for businesses looking to extract actionable steps from overwhelming data sets.
Philippa emphasizes starting with clear business and website goals before diving into the analytics. Customizing tools like Google Analytics four to fit these goals can yield insights into customer behaviors and preferences. Philippa shares...
2024-03-1857 min
The SuccessGrid PodcastFind the hidden gems in your Digital Analytics with Philippa Gamse - SG199Owners and marketing executives hire Philippa to find hidden insights in their digital analytics that will grow their business and cut wasted spending. She has over 20 years of experience in translating the numbers into creative ideas to move the business forward, discover new markets, and maximize return on investment.
Philippa's website https://www.websitesthatwin.com/
SuccessGrid Instagram: https://www.instagram.com/successgridofficial/
Show notes: https://successgrid.net/sg199/
2024-03-0321 min
The SuccessGrid PodcastFind the hidden gems in your Digital Analytics with Philippa Gamse - SG199Owners and marketing executives hire Philippa to find hidden insights in their digital analytics that will grow their business and cut wasted spending. She has over 20 years of experience in translating the numbers into creative ideas to move the business forward, discover new markets, and maximize return on investment. Philippa's website https://www.websitesthatwin.com/ SuccessGrid Instagram: https://www.instagram.com/successgridofficial/ Show notes: https://successgrid.net/sg199/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid
2024-03-0321 min
The SuccessGrid PodcastFind the hidden gems in your Digital Analytics with Philippa Gamse - SG199Owners and marketing executives hire Philippa to find hidden insights in their digital analytics that will grow their business and cut wasted spending. She has over 20 years of experience in translating the numbers into creative ideas to move the business forward, discover new markets, and maximize return on investment.
Philippa's website https://www.websitesthatwin.com/
SuccessGrid Instagram: https://www.instagram.com/successgridofficial/
Show notes: https://successgrid.net/sg199/
If you love this show, please leave a review. Go to https://ratethispodcast.com...
2024-03-0321 min
Neil Wilkins PodcastAvoiding Vanity Metrics in Website Analytics, with Philippa GamseThere are so many golden commercial opportunities to uncover if you know where to look and are monitoring the correct things.
In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success.
Visit WebsitesThatWin https://websitesthatwin.com
More content like this Neil Wilkins Online http://neilwilkins.online
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
2024-02-1645 minNeil Wilkins PodcastAvoiding Vanity Metrics in Website Analytics, with Philippa GamseThere are so many golden commercial opportunities to uncover if you know where to look and are monitoring the correct things.
In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success.
Visit WebsitesThatWin https://websitesthatwin.com
More content like this Neil Wilkins Online http://neilwilkins.online
Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins
2024-02-1645 min
Profit With A PlanEP241: Beyond the Clicks: Turning Insights into Impact with Website AnalyticsWelcome back to the Profit with Plan Podcast, where today's episode, "Beyond the Clicks: Turning Insights into Impact with Website Analytics," takes you inside the world of data-driven website optimization. We're joined by digital analytics expert, Philippa Games, who will share her wealth of knowledge on harnessing the power of website data to drive business growth and profitability.
Get ready to uncover the potential of your website through analytics, learn how to navigate the complexities of Google Analytics 4, and apply actionable insights to enhance your online presence. This episode is a must-listen for any business owner eager...
2024-02-1341 min
KAJ Business & Money LIVEHow Digital Analytics Can Skyrocket Your BusinessIn this episode of KAJ Masterclass LIVE, join host Ajay as he engages with the brilliant Philippa Gamse, a seasoned internet veteran with over two decades of experience. Dive into the dynamic realm of digital analytics and discover the strategies that can truly skyrocket your business. From decoding the ever-changing landscape of the internet to leveraging tools like Google Analytics, Philippa unveils essential insights for small businesses and entrepreneurs. 🔥 5 THINGS YOU'LL LEARN IN THIS VIDEO🔥 Navigating Digital Landscape: Understand the rapid changes in the internet world and how to stay ahead in digital analytics. Google Analytics Mastery: Uncover the power of Goo...
2023-12-3022 min
The KAJ Masterclass LIVEHow Digital Analytics Can Skyrocket Your Business
In this episode of KAJ Masterclass LIVE, join host Ajay as he engages with the brilliant Philippa Gamse, a seasoned internet veteran with over two decades of experience. Dive into the dynamic realm of digital analytics and discover the strategies that can truly skyrocket your business. From decoding the ever-changing landscape of the internet to leveraging tools like Google Analytics, Philippa unveils essential insights for small businesses and entrepreneurs.
🔥 5 THINGS YOU'LL LEARN IN THIS VIDEO🔥
Navigating Digital Landscape: Understand the rapid changes in the internet world and how to stay ahead in digital analytics.
Google Analytics Mastery: Uncover the power...
2023-12-3022 min
Counsel CastWebsite Analytics Demystified: Overcoming Common Obstacles with Philippa GamseIn this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy. Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and avenues to potentially extend their income. Philippa emphasizes the need for businesses to understand what they want their website to achieve and use analytics to see if these goals are being met. Philippa is an Internet veteran of more than 20 years, author, and in...
2023-12-1939 min