Shows
FIR InterviewsAI risk, trust, and preparedness in a polycrisis eraIn this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of senior crisis and communication leaders.
The conversation explores how crisis communication is evolving in an era defined by polycrisis, declining trust, and accelerating AI-driven risk – and why many organisations remain dangerously underprepared despite growing awareness of these threats.
Drawing on real-world examples, including recent AI-amplified reputation crises, Philippe outlines where organisations are falling short and what communicators can do now to close the gap between aw...
2026-01-2946 min
FIR Podcast NetworkAI risk, trust, and preparedness in a polycrisis eraIn this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of senior crisis and communication leaders.
The conversation explores how crisis communication is evolving in an era defined by polycrisis, declining trust, and accelerating AI-driven risk – and why many organisations remain dangerously underprepared despite growing awareness of these threats.
Drawing on real-world examples, including recent AI-amplified reputation crises, Philippe outlines where organisations are falling short and what communicators can do now to close the gap between aw...
2026-01-2946 minThe FIR Podcast Network Everything FeedAI risk, trust, and preparedness in a polycrisis eraIn this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of senior crisis and communication leaders.
The conversation explores how crisis communication is evolving in an era defined by polycrisis, declining trust, and accelerating AI-driven risk – and why many organisations remain dangerously underprepared despite growing awareness of these threats.
Drawing on real-world examples, including recent AI-amplified reputation crises, Philippe outlines where organisations are falling short and what communicators can do now to close the gap between aw...
2026-01-2946 min
For Immediate ReleaseAI risk, trust, and preparedness in a polycrisis eraIn this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of senior crisis and communication leaders.
The conversation explores how crisis communication is evolving in an era defined by polycrisis, declining trust, and accelerating AI-driven risk – and why many organisations remain dangerously underprepared despite growing awareness of these threats.
Drawing on real-world examples, including recent AI-amplified reputation crises, Philippe outlines where organisations are falling short and what communicators can do now to close the gap between aw...
2026-01-2946 min
For Immediate Release PodcastFIR Interview: AI risk, trust, and preparedness in a polycrisis eraIn this FIR Interview, Shel Holtz and Neville Hobson talk with crisis and risk communication expert Philippe Borremans about his Crisis Communication 2026 Trend Report. We explore what communicators and organisations are really prepared for – and where the gaps between awareness and action remain widest – in a world shaped by AI, declining trust, and overlapping crises. Continue reading: https://www.firpodcastnetwork.com/for-immediate-release/
2026-01-2946 min
The Leading in a Crisis PodcastEP68 What the pros are saying about deepfakes, AI integration, and the trust deficit, with Phil BorremansSend us a textIn this episode, Philippe Borremans joins the podcast to explore key crisis preparedness and response strategies, including the growing challenges of deepfake videos, the widening trust deficit, and persistent capability gaps in the crisis comms field. Phil shares key findings from his latest annual survey of over 100 crisis communications professionals — revealing results that are both surprising and, in some cases, annoyingly familiar. We discuss the future challenges of AI and approaches to applying this new and rapidly evolving tool...
2026-01-1432 min
Wag The Dog Newsletter PodcastStop Telling Me to "Build Trust": Why Crisis Communication’s Favorite Mantra Is BrokenIs the "Golden Rule" of public relations actually making us worse at our jobs?
In this episode of The Wag The Dog Podcast, we deconstruct the industry’s obsession with "building trust" and explore why it is often the wrong goal for modern crisis management. Based on the viral newsletter issue by Philippe Borremans, we dive deep into the science of why trust is not a mechanical switch you can flip with a press release.
In this episode, we cover:
The Flawed Logic of Trust: Why re...
2025-11-2407 min
The Resilient JourneyEpisode 199 - There's a Global Deficit in Our Industry, with Philippe Borremans
This week's guest has a background in public relations. After a long career, he now focuses on Risk, Crisis and Emergency Communications. But pay attention resilience professionals. A lot of what he says applies directly to you.
Hello everyone and welcome to Episode 199 of the Resilient Journey Podcast, presented by Anesis Consulting Group!
This week, we're joined by Philippe Borremans - creator of the Wag the Dog newsletter and crisis communications expert. In addition to his consulting work, Philippe is dedicated to developing the next generation of crisis professionals. But, he explains, we have a problem. We simply do...
2025-09-0130 minThe Leading in a Crisis PodcastEP 48 Harnessing AI for Crisis Communication: a conversation with Philippe BorremansSend us a textDiscover how artificial intelligence is revolutionizing crisis communication management alongside our esteemed guest, Philippe Boremans. With his extensive experience in public relations, particularly in crisis and risk communication, Philippe unveils how AI tools like ChatGPT are reshaping the landscape. He shares invaluable insights on leveraging these technologies for efficient content creation and crisis planning while stressing the importance of ethical considerations. Whether you're a seasoned professional or just starting out in the field, Philippe's practical advice on using accessible AI tools will guide you in enhancing your crisis communication strategies.You...
2025-02-2134 min
Wag The Dog Newsletter PodcastCrisis Communication Strategies from the WEF Global Risks Report 2025: Key PrioritiesIn this episode, we unpack the key insights from the World Economic Forum's 2025 Global Risks Report, focusing on the rapidly shifting landscape of crisis communication.
From geopolitical instability and environmental degradation to technological vulnerabilities and deepening social divides, the discussion explores how these interconnected risks demand more adaptable and culturally aware communication strategies.
We then cover cross-sector collaboration to foster trust and resilience, as well as practical steps like improving digital literacy and tailoring messages for diverse audiences.
Plus, we examine the potential of the Universal Adaptive Crisis Communication (UACC) framework to provide...
2025-01-2224 min
LeaderReadyCastEpisode 70: Preparing Leaders for Mis and Dis Information with Justin Snair and Philippe BorremansEpisode 70: Preparing Leaders for Mis and Dis Information with Justin Snair and Philippe Borremans by Harvard NPLI
2024-12-1647 minLeaderReadyCastEpisode 69: Preparing Leaders for Mis and Dis Information with Justin Snair and Philippe BorremansEpisode 69: Preparing Leaders for Mis and Dis Information with Justin Snair and Philippe Borremans by Harvard NPLI
2024-12-1647 min
Wag The Dog Newsletter PodcastRevolutionizing Crisis Communication: The Power of Low-Code ToolsIn this episode of the Wag The Dog Newsletter Podcast, your virtual hosts explore how low-code and no-code platforms like Replit are transforming the field of crisis, risk, and emergency communication.
We dive into the challenges communicators faced in the past when developing custom tools—long timelines, high costs, and reliance on technical experts—and discuss how platforms like Replit are breaking down these barriers.
By empowering professionals to create tools quickly and independently, these platforms are fostering innovation, agility, and customization in the profession.
We also highlight the Universal Adaptive Crisis Communication (UACC...
2024-12-0505 min
Wag The Dog Newsletter PodcastWhen should we use AI in crisis communications?In this episode, we explore the growing role of Artificial Intelligence in crisis communication.
From real-time sentiment analysis to multilingual support, AI offers incredible potential to enhance response strategies. But where does technology end and human connection begin?
We discuss the Universal Adaptive Crisis Communication (UACC) framework and the AI Integration Matrix—tools designed to help communicators strike the perfect balance between efficiency and empathy.
Learn when to lean on AI, when to rely on human-led approaches, and how to navigate this evolving landscape without losing trust or compassion.
A must-listen fo...
2024-11-2805 min
Wag The Dog Newsletter PodcastSurvey Data Risks: Crisis Communication OversimplificationIn this episode, we explore why relying solely on demographic data—like generational heat maps—can lead to critical missteps in crisis communication.
While these tools are helpful in marketing, they often fall short when precision and immediacy are required.
Learn how generational stereotypes and oversimplified messaging can alienate your audience during emergencies, and discover five practical strategies for audience-centered crisis communication.
From psychographic insights to feedback loops, this episode equips you with the tools to craft messages that resonate when it matters most.
Perfect for communication professionals looking to enhance their...
2024-11-2006 min
Wag The Dog Newsletter PodcastCrisis Communications in an Age of Constant Upheaval - how polycrises and permacrisis changes the way we communicate.Are you still thinking about crises as one-off events? Think again.
In this eye-opening episode, we explore the emergence of "polycrises" and "permacrises" - the new challenges reshaping how organizations handle emergencies.
Learn why traditional crisis management approaches are becoming obsolete and discover practical strategies for navigating these complex, interconnected challenges.
Whether you're dealing with multiple overlapping crises or managing long-term, persistent challenges, this episode provides essential insights for modern crisis communication professionals.
We break down the key differences between polycrises and permacrises, share actionable frameworks for each, and explore how...
2024-11-1404 min
Wag The Dog Newsletter PodcastPreview: Universal Adaptive Crisis Communication (UACC) FrameworkThe Universal Adaptive Crisis Communication (UACC) Framework is designed to manage complex, overlapping crises.
It focuses on five key areas: engaging all stakeholders, recognizing interconnected crises, balancing proactive and reactive communication, ensuring cultural sensitivity, and using emotional intelligence.
It’s applied through a four-phase process—preparation, training, crisis response, and post-crisis evaluation.
It’s flexible enough to handle everything from natural disasters to corporate crises.
2024-10-2604 min
Wag The Dog Newsletter PodcastThree risk and crisis reports analysedIn this episode, we explore the evolving landscape of crisis communication, diving into key insights from recent global reports.
From the rise of compound crises to the challenges posed by climate change, cyber threats, and psychosocial impacts, we discuss how communicators must adapt their strategies to meet these growing complexities.
Join us for an engaging discussion on the power of data, localisation, and the critical need for integrated, adaptive crisis response.
Plus, hear the latest insights from our survey on the future of crisis communication preparedness—your feedback is shaping an exciting new pr...
2024-10-0806 min
Wag The Dog Newsletter PodcastRisk, Crisis and emergency Communication - differences and similaritiesWelcome to *The Wag The Dog Newsletter Podcast*, where hosts Emily Thompson and James Rodriguez dive into crucial topics that matter to crisis, risk, and emergency communicators.
In this insightful episode, they break down the often-confused terms of **crisis communication**, **risk communication**, and **emergency communication**.
Listeners will gain a clear understanding of the key differences, objectives, and timing that define each type of communication, from protecting a company's reputation during a scandal to informing the public about potential health risks and providing life-saving instructions during emergencies. With real-world examples like the BP oil spill, vaccine e...
2024-09-2712 min
Wag The Dog Newsletter PodcastStrategic Foresight for Crisis-Ready Communications LeadersIn this podcast, we argue that communications professionals must proactively prepare for potential crises by adopting a "strategic foresight" approach. We outline various techniques, including trend analysis, scenario planning, and message framing, to anticipate future challenges and opportunities. We emphasize the importance of organizations investing in foresight activities, fostering a culture of preparedness, and developing adaptive capabilities to navigate the complexities of the modern communication landscape.
2024-09-2609 min
Wag The Dog Newsletter PodcastDitching risk maps - introducing crisis scenario analysisThis episode introduces a step-by-step guide for implementing scenario analysis in crisis communications.
It argues that scenario analysis is a more effective approach to risk management than traditional risk maps, as it provides a more in-depth and nuanced understanding of potential crises.
The conversation outlines the six-step process for conducting scenario analysis in the guide, covering steps like identifying key variables, developing scenarios, assessing impacts, planning responses, implementing continuous monitoring, and testing and refining plans.
The guide also includes appendices with templates for scenario development, impact assessment, response planning, monitoring, and exercise planning.
2024-09-1908 min
Wag The Dog Newsletter PodcastBattling the Conspiracy Beast: How AI Might Be Our Unexpected AllyIn this episode, we explore the danger of conspiracy theories during emergencies and how they can undermine public trust and safety.
Learn how AI is becoming an unexpected ally in the fight against misinformation, especially during crises like pandemics and natural disasters.
We'll dive into groundbreaking research on AI-driven conversations that reduce belief in conspiracy theories and discuss strategies to combat misinformation in a digital age.
2024-09-1706 min
Wag The Dog Newsletter PodcastUsing AI avatars for personalised disaster relief.This audio version generated by Notebook LM from my latest article explores the potential benefits of using AI avatars for personalized disaster relief.
It argues that AI avatars, powered by machine learning and natural language processing, can provide tailored support to individuals affected by disasters by analyzing real-time data and offering personalized instructions, guidance, and emotional support.
The article also acknowledges the potential biases in AI systems and emphasizes the importance of ethical development, human oversight, and user-centered design to ensure that these systems are used effectively and equitably.
It concludes that the...
2024-09-1412 min
Wag The Dog Newsletter PodcastAI's Impact on Emergency Preparedness: Insights from a Climate Crisis Communication StudyIn this episode of The Wag The Dog Podcast, Athena, Philippe Borremans's audio avatar, discusses the future of technology, particularly Artificial Intelligence (AI) and large language models (LLMs), in combating climate change, focusing on their application in emergency preparedness.
Through a case study, he investigates the potential time savings and efficiency gains of incorporating AI and LLMs into emergency preparedness campaigns. Philippe also highlights how these technologies can help in climate risk assessment, campaign strategizing, misinformation detection, and post-crisis evaluation.
While these technologies hold promise, Philippe emphasizes that they must undergo meticulous testing and have...
2024-09-0605 min
Wag The Dog Newsletter PodcastHow AI is changing crisis simulation designIn this episode, we talk about the transformation of crisis simulations from static, predictable scripts to dynamic, AI-driven scenarios.
Explore how these advancements are revolutionizing crisis preparedness by creating more realistic, adaptive training environments that mirror the complexities of real-world crises.
Discover the potential of AI in enhancing decision-making, introducing unexpected challenges, and providing real-time feedback.
This episode is essential listening for communication professionals looking to stay ahead in crisis management and effectively navigate the unpredictable nature of modern crises.
2024-08-2005 min
Wag The Dog Newsletter PodcastISO 22361:2022: Alining crisis communication with international best practisesIn this episode, we dive into the significance of ISO 22361-2022 for crisis management and communication professionals. The standard provides a structured approach to crisis management, emphasizing the need for strategic, flexible, and sustained communication efforts during crises. We discussed the key elements of ISO 22361-2022, such as the importance of a well-crafted Crisis Management Plan (CMP) that includes internal and external communication strategies, situation report templates, and decision records.
2024-07-0913 min
Wag The Dog Newsletter PodcastThe Role of AI in Public Relations: Essential Insights for Crisis Communication SpecialistsOver the past two years, the application of artificial intelligence (AI) in corporate communications and public relations has sparked intense debate and experimentation.
So I read Stephen Waddington's recent management briefing paper "Use of AI in Corporate Communications and Public Relations: The Story So Far" and explored the key learnings and insights that are particularly important for crisis communications professionals like us.
2024-07-0404 min
Wag The Dog Newsletter PodcastHow Populism Affects Crisis and Risk CommunicationProfessor Mihelj's research focused on Brazil, the USA, Poland, and Serbia—countries led by populist leaders at the onset of the pandemic. By using diverse methods like media policy analysis, interviews with officials, and news coverage examination, she analyzed how populist leadership and attitudes shaped the effectiveness of crisis communication.
2024-06-0604 min
Wag The Dog Newsletter PodcastThe European AI Act and its impact on Crisis CommunicationAs you might have heard, the European AI Act 🇪🇺, was officially adopted last week following a political agreement in December 2023.
It represents the world's first comprehensive legislation to regulate artificial intelligence (AI) systems within the European Union. This ground-breaking regulation aims to:
“Ensure that AI systems deployed in the EU are safe, transparent, traceable, non-discriminatory, and environmentally friendly, while promoting innovation and competitiveness.”
For crisis and risk communication professionals, the implications of this new legislation are significant and complex.
In this Wag The Dog edition, I’ll try to get my head around th...
2024-03-2104 min
Wag The Dog Newsletter PodcastPreparing For The Unknown - Disease XThis episode discusses the concept of "Disease X," a hypothetical pathogen that could cause a future pandemic. It emphasizes the importance of preparation in crisis communication and emergency management for businesses and organizations. Strategies include building flexible plans, engaging with communities, exchanging information effectively, prioritizing training in risk communication, and maintaining clear, consistent messaging. The episode underscores the significance of being proactive to mitigate the impacts of unforeseen health crises, drawing lessons from the COVID-19 pandemic to enhance global health security.
2024-03-1103 min
Wag The Dog Newsletter PodcastReport: Artificial Intelligence in Crisis Response: Perspectives from Communication Experts"Artificial Intelligence in Crisis Response: Perspectives from Communication Experts" is now available!
The report analyses how AI is changing risk, crisis, and emergency communication worldwide.🌍
Key insights include:
Practical AI applications in crisis managementThe benefits and challenges of integrating AI into communication strategiesPerspectives on AI across different experience levels and sectorsGeographical insights into AI adoption and attitudesThe critical need for education and understanding of AI in our field
The report is based on a survey of 84 professionals from around the world, offering diverse experiences and perspectives.
2024-01-1107 min
Wag The Dog Newsletter PodcastThe AI Spy Who Came In From The ColdWelcome to another episode of Wag The Dog, where we dive into the intriguing world of AI chatbots and their potential role in espionage. It may sound like something straight out of a spy novel, but the reality is that our friendly chatbots could be acting as unwitting intelligence agents!
2023-12-2104 min
Wag The Dog Newsletter PodcastHow Artificial Intelligence Could Enhance or Undermine Effective Crisis CommunicationIn this episode, I explore the STEEP framework (Social, Technological, Economic, Environmental, Political) for analyzing current scenarios in AI and crisis communication.
I present and dissect four distinct potential scenarios, focusing on how each STEEP dimension influences AI's role in crisis management and communication strategies.
My aim is to equip listeners with a deep understanding of both the challenges and opportunities at the intersection of AI, communication, and crisis response in the present context.
Join me for an insightful exploration into the current landscape of AI-enhanced crisis communication.
2023-12-1305 min
Wag The Dog Newsletter PodcastGPT4 new features - what do they mean for crisis communicators?In today's episode, we'll cover the recent OpenAI announcement of GPT4's new features, like expanded and customizable models, and what this exactly means for crisis communicators.
2023-11-0804 min
Wag The Dog Newsletter PodcastStrategic Outlook 2024: What It Means for Crisis CommunicatorsToday, we'll be diving into the freshly published report by Dragonfly titled "Strategic Outlook 2024: The Resilience Gap." Dragonfly, a trusted geopolitical and security intelligence service, provides a comprehensive analysis of global security challenges and resilience strategies in this report.
2023-11-0807 min
Wag The Dog Newsletter PodcastThe 4-Rs of Resilience in Crisis CommunicationEverybody talks about the importance of "resilience", but in crisis communication, it's still a woolly term. Being resilient means having the ability to recover from disasters and even grow from them.
For communication professionals, it's about planning ahead, reacting at the right moment, and learning from the experience afterwards.
Breaking down resilience helps professionals better manage crises, reduce risk, and protect their organisation's reputation when the going gets tough.
In this edition, I look at how the “4Rs of resilience”* can be applied to crisis communication.
2023-10-3006 min
Wag The Dog Newsletter PodcastRed Teaming: A forward-looking approach to Crisis Communication PreparednessIn this edition of Wag The Dog, we're diving into the concept of 'Red Teaming' - an interesting simulation technique often overlooked in crisis communication.
2023-10-1805 min
Wag The Dog Newsletter PodcastCrisis Communication Planning with AI: Before, During, and After a CrisisIn this edition of the Wag The Dog newsletter and podcast, we're diving into the fascinating topic of integrating AI into the entire crisis communication process. From the pre-crisis phase to the rapid response during a crisis, and even the learning and improvement after it, AI has the potential to offer practical solutions at every step. So, let's get right into it!
2023-10-1005 min
Wag The Dog Newsletter PodcastPublic Relations Professionals as Ethical AI GatekeepersToday, we'll discuss the important role of Public Relations professionals in handling ethical issues related to generative AI. This includes addressing transparency, engaging with stakeholders, and managing crisis communication.
2023-10-0604 min
Wag The Dog Newsletter PodcastRisk = Hazard + Outrage with Dr Peter SandmanIn this episode, we will learn about Dr. Peter Sandman's risk communication theory. We will also discuss the difference between hazard and outrage, the three main tasks of risk communication, and why it is important to separate outrage management from crisis communication in risk communication strategies.
2023-10-0204 min
Wag The Dog Newsletter PodcastCrisis Communication: Unpacking ChatGPT's Voice and Image CapabilitiesIn today's episode, we'll cover the recent release of ChatGPT with voice, image, and multimodal elements and see how they could be used for crisis communication.
2023-09-2504 min
Wag The Dog Newsletter PodcastReport: Artificial Intelligence in Public Relations and CommunicationsIn this episode, we'll summarize a report called "Artificial Intelligence in Public Relations and Communications: cases, reflections and predictions" edited by Ana Adi from Quadriga University of Applied Sciences in Berlin. We'll see how AI can revolutionize PR by increasing efficiency, providing insights, and automating tasks, as well as the importance of staff readiness and data security for successful implementation.
2023-09-2205 min
Wag The Dog Newsletter PodcastTwo must read reports analysed - AI and Crisis Communication SummaryCovering the most importants points related to crisis communication and AI covered in the European Communication Monitor Report 2023 and "Humans needed, more than ever" from CIPR
2023-09-2106 min
Wag The Dog Newsletter PodcastCrisis Communication Competencies - do we have what it takes?An overview of crisis communication skills, knowledge, and attitudes in the absence of a capability framework.
2023-09-1407 min
Wag The Dog Newsletter PodcastThe use of podcasts during emergencies and how AI can help.In today's episode, we'll cover the use of podcasts during emergencies and the benefits of AI in creating professional-sounding podcasts.
2023-08-3105 minWag The Dog Newsletter PodcastInterview with Dimitris Nikolaou about the future of podcastingAn interview with the founder of Wondercraft AI, a podcast platform with a serious AI twist. This episode was completely generated via the text of the email interview we did. We also cover the potential use of podcasts for PR and crisis communication.
2023-08-3004 minWag The Dog Newsletter PodcastAI's Impact on Data Analysis in Health EmergenciesIn health emergencies, clear and concise information is crucial. Social listening, both online and offline, helps health organisations capture the concerns and needs of communities.
Telephone surveys, an important method for offline social listening, provide direct feedback from individuals and shed light on their understanding, behaviour, and challenges related to health emergencies.
By actively listening through these channels, health organisations can better align their strategies, ensure effective communication, and build trust in the community.
While telephone surveys are undeniably effective in gaining rich first-hand insights, they also come with several challenges. The nature...
2023-08-2806 minWag The Dog Newsletter PodcastFrom the archives - Public Relations, media and democracy - interview with Prof. Anne GregoryThis was my first official podcast, recorded in 2006. I had the incredible opportunity to cross paths with Professor Anne Gregory in Antwerp, Belgium.
We had an exciting conversation about important subjects like democracy, media, public relations, journalism, ethics, reporters, spin, and anti-spin. A whole agenda!
I am republishing here as the topics are still very important and so that these conversations do not get lost.
2023-08-2523 min
Mrigashira PodcastHow blockchain will impact every sector by Philippe Borremans
Blockchain technology has emerged as a disruptor but there is still a lot of mystery around it. In this episode of Mrigashira, Philippe Borremans, Founder/Consultant, RiskComms FZCo explains how blockchain is going to impact every sector, including public relations.
Traditionally, crypto has been associated with the evasion of law by criminals. But today, we acknowledge the fact that blockchain technology is transformative, on the cusp of bringing in a revolution. Just as any new technology – it too has its share of skepticism. For communicators willing to take the plunge, there are lots of opportunities in the bl...
2021-11-1720 min
PR After Hours with Alex GreenwoodPhilippe Borremans on International Risk and Crisis PRPhilippe Borremans knows this about a crisis: Time is the one thing you get very little of as you try to retain control of the narrative. On today's show, we welcome Borremans, an independent Public Relations consultant specializing in Emergency Risk & Crisis Communication and President of the International Public Relations Association (2021). He tells us the differences between crisis and risk management communication in North America and Europe, as well as his thoughts on the future of the public relations profession.
He works on strategic communication projects for epidemic and pandemic preparedness with organizations worldwide. Before emigrating to...
2021-11-0229 min
De CrisispodcastPhilippe Borremans over wat corporate crisiscommunicatie en risicocommunicatie overheid van elkaar kunnen lerenOma of de Iman als influencer. Een antropoloog in het crisiscommunicatieteam. En ‘tijd’ het meest belangrijke in je crisisplan. Wat kunnen we in Nederland leren van andere landen?Deze keer in De Crisispodcast Philippe Borremans met zijn internationale ervaringen in corporate crisiscommunicatie en risicocommunicatie bij een grote internationale overheidsorganisatie. Wat kunnen de vakgebieden van elkaar leren? Philippe is Consultant in Emergency, Risk and Crisis Communication en werkte onder andere in België, Marokko, Portugal, West-Afrika en de Filipijnen. Hij is President van de International Public Relations Association en board member van de European Association of Communication Directo...
2021-10-2228 min
The International Risk PodcastEpisode 12: with Philippe Borremans from the International Public Relations AssociationWelcome to The International Risk podcast. Today, we're joined by Philippe Borremans. He's an independent public relations consultant specializing in emergency risk and crisis communication. Philippe is currently president of the International Public Relations Association. He works on strategic communication projects for epidemic and pandemic preparedness with organizations like the World Health Organization, the European Union, and the West African Union. Today Philippe will guide us through the importance of strategic communication in emergencies and crisis and how this is should improve in both the public and private sectors. As discussed during the show, have a...
2021-02-2838 min
Mik Tek Studios PodcastMTSP Promo Q1 2021 Season 3Upcoming Episodes:
Sleep Like A Boss! Healthy Sleep Success for Insomniacs
Motion Graphics and Creative Business Direction
Successful Business Marketing Strategy
The Certainty of Uncertain Times: Preparing For Risk
New Upcoming Guests on the Podcast:
Lauren Duffell - Former Naturopathic clinic nutritionist, presently awesome Sleep Coach. https://www.coachingforinsomniacs.com/about
JD Gargano - an award-winning creative director and brand strategist. www.jdgargano.com
Terry McDougall of the Marketing Mambo Podcast. https://podcasts.apple.com/us/podcast/marketing-mambo/id1546922492
Crisis & Emergency Risk Communication Consultant Philippe Borremans, with 25 years experience in the fields of public relations & risk/crisis communications.
https://www...
2021-02-2102 min
Partie Prenante#28 - Concevez des stratégies de communication en jouant - interview de Katleen Peeters (Outsource)Vous aurez en effet remarqué quand on fait de la communication qu’il n’est pas toujours simple de faire s’aligner le management, les ressources humaines, le marketing, les sales, le juridique… ?
Pourquoi ? Cela peut s’expliquer par des objectifs, des priorités, des cultures, voire des langages forts différents… Conséquence, les actions de communication initiées par ses parties prenantes internes des organisations peuvent elles aussi être très différentes et servir des objectifs fort différents.L’inverse de ce qu’il faut faire en terme d’impact et d’efficacité.
Et si notre rôle de communicants, que ce s...
2021-01-1037 min
Paroles de LeadersCrises, risques, pandémies et multiculturalité : une conversation avec Philippe BorremansAlors que la pandémie du Covid-19 ne faiblit pas, il peut être bon de revenir aux fondamentaux. Philippe Borremans (IPRA, EACD, ex-IBM, Porter Novelli) explore les notions de com de crise, de com de risques, et l'importance des cultures locales.http://www.parolesdeleaders.comÉpisode à podcaster sur : Apple Podcasts: https://podcasts.apple.com/fr/podcast/paroles-de-leaders/id1521284187Spotify : https://open.spotify.com/episode/5WSHIhlU2RtgalH4Q2WMyjGoogle Podcasts : https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDQ2MzIyMy9lcGlzb2Rlcy9mZWVkSoundCloud : https://soundcloud.com/parolesdeleadersDeez...
2020-10-1227 minPartie Prenante#21 - La communication des risques sanitaires dans le contexte du CoronavirusDans ce nouvel épisode, je reçois Philippe Borremans. Philippe a été un de mes mentors en relations publiques alors que je débutait un parcours en agence RP en 2007.
Depuis quelques années, Philippe aide - pour le compte de l’OMS - des autorités sanitaires du monde entier à gérer des risques d’épidémie.
Alors que nous renouions le contact sur les réseaux sociaux, j’ai saisi l’opportunité qu’il m’a proposée de parler de la gestion des risques dans un contexte de crise sanitaire. Vous vous en doutez, on va parler… du Coronavirus et comment le...
2020-03-0950 minWag The Dog Newsletter PodcastThe Golden World Awards for Excellence in PR with Bart de VriesHi everyone and welcome to what is, already, episode number 40 of the Wag The Dog FM Podcast! In this episode, I talk with Bart de Vries, President of the International Association of Public Relations (IPRA) about the Golden World Awards for Excellence in PR 2017. During our half-hour chat, we talk about; The importance of [...]
2017-11-0931 minWag The Dog Newsletter PodcastCrisis and Emergency Communications with Christine TownsendThis week’s episode is all about my favourite topic; Crisis and Emergency Communications. What better guest to have on the show than Christine Townsend, founder of Musterpoint, who worked in law enforcement and public sector communications for fifteen years! During our half-hour chat, we talk about; Differences and similarities between the private sector and public [...]
2017-10-0632 minWag The Dog Newsletter PodcastScience for PR, a new website with Jo DetavernierJo Detavernier launches a new website about Science for PR – to help communications professionals with insights from diverse scientific disciplines. In this episode, I have a chat with Jo on the why and how of a new website around this important topic. Let’s face it, we, as a profession, have concentrated more on the [...]
2017-09-2825 minWag The Dog Newsletter PodcastEmergency Mobile Apps with Maleknaz NayebiSmartphone apps designed for emergency & crisis situations (emergency mobile apps) don’t provide what people actually need in a disaster, according to University of Calgary researchers who studied the digital response to the Fort McMurray wildfire. The team used specialized software to analyze nearly 70,000 tweets sent by affected residents during the catastrophe to gauge “what people really want”. The [...]
2017-09-1925 minWag The Dog Newsletter PodcastHow to Future Proof Your Brand with Marc CloostermanAccording to Brand Finance, brands account for 18% of the top 500 global brands market-value (2017). Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting… In this episode, I talk with Marc Cloosterman, CEO of the VIM Group on how to Future Proof Your Brand, [...]
2017-09-1235 minWag The Dog Newsletter PodcastCareer Strategies in Public Relations with Heather YaxleyWag The Dog’s guest this week is Heather Yaxley and we’re talking about career strategies in public relations. In the context of her Phd research Heather wanted to understand how mid-career PR practitioners make sense of their careers, the career strategies they use and how they are responding to the changing working environment. This involved [...]
2017-09-0528 minWag The Dog Newsletter Podcast#FuturePRoof – A Guide for Managers of Communication Teams#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value of public relations launched earlier last month. The book includes advice from a stellar line up of Communications academics and Public Relations practitioners who have all given their time free of charge to share their expertise. Chapters describe emerging areas of [...]
2015-11-2924 minWag The Dog Newsletter PodcastInside Monsanto’s Stakeholder Management StrategyMonsanto… It seems almost impossible to mention the company without entering in a heated discussion about GMO’s. And for a very long time the management and employees of this 16 billion $ in revenue corporation didn’t get it. What was the fuss all about ? Science would and will always speak for itself they thought… But it doesn’t [...]
2015-11-2231 minWag The Dog Newsletter PodcastDieselgate – The Volkswagen Crisis PR Case StudyEpisode number 32 of Wag The Dog is dedicated to the “Mother Of All Crisis”– Dieselgate. Estimates from Credit Suisse peg the costs of #Dieselgate at a worst-case scenarios of $87 billion. This would make the VW scandal almost 60 percent more costly than the BP Deepwater Horizon spill. – from Oilprice.com I know a [...]
2015-11-1532 minWag The Dog Newsletter PodcastPriorities and Challenges for the PR Industry – an interview with the new ICCO President – Maxim BeharThis week I am talking to Maxim Behar, the brand new President of ICCO – The International Communications Consultancy Organisation (ICCO). Maxim and I met for the first time a couple of years ago in Davos at the World Communications Forum – one of the most international PR conferences I have ever had the pleasure to [...]
2015-11-0824 minWag The Dog Newsletter PodcastThe Need for Continuous Learning in Public RelationsThirty days is the length of time it takes to form a habit or shed an old one… In this week’s edition of Wag The Dog FM I am talking with Stephen Waddington, Chief Engagement Officer at Ketchum who – with his #PRBullets – is documenting exactly that. Stephen uses doodles and drawings on Post-it notes [...]
2015-11-0126 minWag The Dog Newsletter PodcastThe State of European Digital AdvocacyThis week I am talking with András Baneth, the Managing Director of the European office of the Public Affairs Council. We’re covering the state of online advocacy in Europe and how email, social media, blogs etc.. are used (or not) by corporate and trade association public affairs professionals. Our discussion is based on the results of [...]
2015-10-2527 minWag The Dog Newsletter PodcastLean and Agile Public Relations – An Agency Example.FINN PR – a Belgian, Brussels based public relations agency – is probably one of the few agencies which is working according to the Agile and Lean principles. A lot has been written and said about these new “ways to work” in the start up world but you can find some principles like reducing errors [...]
2015-10-1839 minWag The Dog Newsletter PodcastHow to Create Emotionally Intelligent Content for PR ?So true and yet, “emotion” is a strange word in the context of Public Relations work and content… That’s why I was so interested to talk to Chris Johnston this week. His company Adoreboard analyses data from over 600,000 news articles daily and over 4 million posts from all the major social media sources. Nothing [...]
2015-10-1130 min
Lubetkin on Communications PodcastLOC #58: Morale in the Ad Industry and European Communications with Philippe BorremansA new survey of the advertising industry suggests that morale in many agencies is “low” or “dangerously low.” What’s behind the unhappiness? We chat with Doug Quenqua, editor in chief of Campaign US, the magazine that produced the survey, in the Lubetkin on Communications podcast, episode #58.
In the second portion of the show, we chat with Brussels-based communications counselor Philippe Borremans. Philippe has more that 20 years of experience in both agency and corporate communications roles, and he discusses the key differences between US and European communications as well as some trends he sees on the horizon that commu...
2015-10-0529 min
The Lubetkin Media CompaniesLOC #58: Morale in the Ad Industry and European Communications with Philippe Borremans
2015-10-0529 minWag The Dog Newsletter PodcastThe Dirty Little Secrets of CSR Communications with Bree DevinCorporate Social Responsibility or CSR always had a bit of a greenwash feel to it if you ask me. You might call me an old cynic but in general I don’t trust “all good news stories” like you often read in those CSR reports. And now Bree Devin, a PR lecturer at the Queensland University of [...]
2015-10-0422 minWag The Dog Newsletter PodcastSkills & Competencies for today’s PR Professionals – the GBOK ProjectWhat kind of skills do we, public relations professionals need today ? What kind of credentials and competencies can we put forward ? What is the standard for a good communications professional ? The Global Body of Knowledge Project, run by the Global Alliance of Public Relations and Communications Management is trying to define and create a global standard for [...]
2015-09-0736 minWag The Dog Newsletter PodcastHow to Create the Perfect Social Media Team with Sofie De Beule and Sarah MoutonSo how do you integrate social media monitoring and outreach into an organisation ? In this week’s episode I talk to Sofie De Beule and Sarah Mouton from Engagor. Both have loads of experience in training marketeers, customer support and PR professionals in using Engagor’s social media management platform. We discuss the status of social media monitoring, how [...]
2015-08-2330 minWag The Dog Newsletter PodcastThe Business of Podcasting – an interview with Steve LubetkinFor this episode of Wag The Dog FM I reached out to Steve Lubetkin, also known as @PodcastSteve on Twitter. We talk about a new book – The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional – which he co-authored with Donna Papacosta of Trafalgar Communications, host of the popular “Trafcom [...]
2015-08-1633 minWag The Dog Newsletter PodcastHow Automation will Impact Public Relations – an interview with David PhillipsOne of my side interests is Artificial Intelligence and how supercomputers will impact all of our lives in the – not so far away – future. So I was immediately triggered by a new book called “The Automation of Public Relations” by David Phillips. In his self published book David talks about the automation of our [...]
2015-08-0934 minWag The Dog Newsletter PodcastUsing the 20 Master Plots of Storytelling in PR with Michael L. Kent, Ph.DEpisode 21 already and this time I am going back to the topic of storytelling… I reached out to Michael L. Kent, Ph.D who did research around using the 20 Master Plots in Public Relations and recently published a paper on the topic. It was Forster, an English novelist who said: “‘The king died and then the [...]
2015-08-0234 minWag The Dog Newsletter PodcastWag The Dog - Episode 20 with Philippe BorremansHi everyone, This will be a short episode but an important one as it is already Wag The Dog number 20 ! Although I am on holiday I couldn’t let this pass so I brought my iPhone and my add-on microphone and recorded this episode while sitting on the dock of the bay (yep, just [...]
2015-07-2707 min
Wag The Dog - A Public Relations Talks PodcastWag The Dog - Episode 20 with Philippe BorremansHi everyone, This will be a short episode but an important one as it is already Wag The Dog number 20 ! Although I am on holiday I couldn’t let this pass so I brought my iPhone and my add-on microphone and recorded this episode while sitting on the dock of the bay (yep, just [...]
2015-07-2707 minWag The Dog Newsletter PodcastHow to Combine Digital Marketing, PR and Social Media - with Farhad KoodoruthThis is the first time someone asks me to be on the Wag The Dog FM show… And I am glad they did…! In this episode we’ll cover a communications case study where the combination of good PR, thought leadership content and online advertising and marketing made the difference. Together with Farhad Koodoruth, Managing Director of [...]
2015-07-2030 minWag The Dog Newsletter PodcastThe CEO Reputation Premium - an interview with Annick BoyenLast week I spoke with Annick Boyen, CEO of Weber Shandwick in BeNeLux about their recent study called “The CEO Reputation Premium, a New Era of Engagement“. 81% percent of executives around the world believe it is important for CEOs to have a public presence for their companies to be highly-regarded. They also estimate that 44% [...]
2015-07-1224 minWag The Dog Newsletter PodcastCommunications Measurement and Evaluation with Richard BagnallThis week I am talking with Richard Bagnall, CEO of PRIME Research UK Ltd and board director of the International Association for Measurement and Evaluation of Communication (AMEC). The focus of our interview is around the Barcelona Principles, a set of seven voluntary guidelines established by the public relations industry to measure the efficacy of PR campaigns. We’ll [...]
2015-07-0538 minWag The Dog Newsletter PodcastDo we Communicate with Purpose ? An interview with Inge WallageLast week I was at the European Communications Summit, the yearly gathering of about 700 senior communicators from across Europe. The conference is organised by the European Association of Communication Directors, an organisation I am a proud member of and where I lead the Social Media Work Group. So for this weeks podcast I met [...]
2015-06-2823 minWag The Dog Newsletter PodcastThe CEO - Reputation Risk or Opportunity - an interview with Kristien Vermoesen“CEO’s come and go, the company stays…” That’s what a senior PR executive – and someone I consider a mentor – once told me and for one or the other reason it stuck with me. During my career I have always been very careful on how the CEO or the General Manager was positioned for public relations [...]
2015-06-2138 minWag The Dog Newsletter PodcastWag The Dog FM - The History of PR with Tom WatsonI admit, I am a history buff… Mostly military history but this time I am diving into the history of my profession; public relations. And I am very glad I can do this together with Professor Tom Watson – Professor of Public Relations at the Faculty of Media & Communication at Bournemouth University. We’re talking about power, influence, [...]
2015-06-1449 minWag The Dog Newsletter PodcastOnline Crisis Communications Case Studies with Larissa OttIn this podcast we’re looking deeper into three online crisis communications case studies with Larissa Ott. Her Master Thesis is an analysis of the Applebee, Greenpeace versus Facebook and Jetstar social media crisis. All interesting cases as they come from different industries and cover different geographic regions. All of the cases are very much social media [...]
2015-06-0745 minWag The Dog Newsletter PodcastPolitico Social Meda Footprint with Simon McDermottPolitico and German publisher Axel Springer are acquiring the website and weekly newspaper European Voice and rebranding it as the European edition of the political website. – FT.com This article announced a huge shift in the Brussels Media bubble last December and when the doors opened of Politico.eu the media and media relations landscape had [...]
2015-05-3141 minWag The Dog Newsletter PodcastNot All Voices Are Equal On Twitter - an interview with Emma PiersonSo you would think that social media have this “vox populi” effect and that Twitter would give everyone a voice…. Think twice… Research by Emma Pierson at Oxford shows that not all voices are equal online and shares some great insights from her social media analysis. Here’s just one finding about Twitter: A Twitter user [...]
2015-05-2432 minWag The Dog Newsletter PodcastCommunications Across Continents – with Steven Shepperson-SmithIt might be that the world has become a small village but at the same time, managing a global communications operation across different continents is not a simple task. I spoke with Steven Shepperson-Smith author of the research report, The Globalisation of Public Relations How Companies are Managing Communications Across Continents about his findings. We cover [...]
2015-05-1728 minWag The Dog Newsletter PodcastCorporate Newsrooms with Sally FalkowThis week I am focusing on a lingering problem in corporate communications; the online press or newsroom… I am sure your online corporate press room is as good as perfect (ahum) but there are still many communications colleagues out there that publish press releases in PDF format, do not list their contact details or are [...]
2015-05-1048 minWag The Dog Newsletter PodcastCultural Intelligence and Communications with Rana Nejem“Culture is the widening of the mind and the spirit” said Jawaharlal Nehru – but do we really stop and think about the real cultural and social background of our audiences…? As global or regional communicators we can go wrong in so many ways; a wrong word, wrong colours, symbols or attitudes can ruin a [...]
2015-05-0339 minWag The Dog Newsletter PodcastThe Story on Storytelling with Eva SnijdersI’ll be honest, the whole storytelling hype was really getting on my nerves… A bit like the “content marketing” one and – let’s face it, the hyped part of social media. But of course my idea of storytelling was based on – I admit – ignorance. And that’s why I love doing these podcast interviews [...]
2015-04-2641 minWag The Dog Newsletter PodcastBranding and Corporate Culture with Luis RamosChange and transformation. The new normal as we say, but still… It is never easy to change an organisation and its people, especially if the company has a long tradition and is active in industries ranging from steel over components to elevators. Today I interview Luis Ramos, Head of Communications at ThyssenKrupp Elevator AG.
2015-04-2046 min