Shows
WMYT - What makes YOU Tick? Tech Leaders Career StoriesE.80 - 5 GTM Mistakes That Kill Startup Revenue (And How to Fix Them Fast) w/ Phil RuttensMost startups don’t have a GTM problem.They have an alignment problem.A structure problem.A people problem.In this episode of What Makes You Tick, Richard Washington sits down with B2B marketing heavyweight and CMO advisor Philippe Ruttens to expose the 5 silent killers of go-to-market success — the ones that never show up in pitch decks or playbooks, but quietly derail growth.This isn’t armchair theory. It’s straight from the field — built on hard lessons, deep experience, and repeatable frameworks...
2025-04-101h 00
C-Suite Sales & Marketing PerspectivesHow to Create True Go-to-Market Efficiencies and Growth💡 Philippe Ruttens, Chief Marketing Officer at Tyk, discusses the intricacies of creating efficient go-to-market strategies for long-term growth. With a focus on revenue marketing and ROI, Philippe shares his deep well of knowledge from decades in the B2B SaaS sector. The conversation delves into the shift from growth-centric strategies to efficiency-focused operations, emphasizing cost-efficiency metrics like customer acquisition cost and payback period. 💡"People now are so busy and so overloaded with information and tasks and tools. The trick is really how do you focus, simplify, visualize, and tell a story in a way that is absorbable or dig...
2025-01-2031 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at TykIn need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn:A bare bones MarTech stack every marketer needsHow MarTech stacks change as you scaleHow to decide whether certain tools are worth itHow many tools you need at any one point For the LinkedIn post Philippe mentioned, see here. FINITE nor Philippe have any partnerships or aff...
2024-09-1631 min
WYTPodMastering SaaS Marketing: Insights from Philippe Ruttens In this episode of Wytpod, host Harshit Gupta, Director of Business Alliances at Wytlabs, sits down with Philippe Ruttens, CMO of TYK, a leading API management platform. Philippe shares his journey from freelancing to becoming a CMO, offering valuable insights into the evolving world of B2B marketing. They discuss the critical role of APIs in connecting systems, the importance of customer-centric growth, and how TYK leverages account-based marketing (ABM) to drive success. Philippe also delves into the challenges of SaaS marketing, the significance of thought leadership, and the integration of data and AI into marketing strategies.
2024-09-0527 min
B2B UncoveredHow to Develop a RevOps Culture, Process and Tools StackIn this episode Paul Denham talks with Philippe Ruttens, B2B Revenue Marketeer & Fractional CMO, about RevOps – what it is and the challenges Philippe has experienced and overcome in developing RevOps within several organisations during his career.Getting an organisation all rowing in the same direction around a business function that aims to maximise an organisation's revenue potential is what RevOps is about.But as we learn from this conversation this comes with significant challenges, not least the aligning of internal groups and stakeholders including marketing, sales, customer success, and product management.If yo...
2021-12-2158 min
The Sales Acceleration Show by Michael HumbletHow to implement pipeline marketing with Philippe Ruttens I The Chaos Show Ep 8Revenue marketing is the answer to sales and marketing not talking to each other. So many CMO’s and marketers still focus on the wrong metrics (Top-funnel only, Marcom, branding, ...). The only valid metric that will move the needle is revenue and ROI. Focusing on your marketing funnel performance will align your marketing and sales and optimise your growth KPI’s.
How much revenue can you attribute to your marketing channels, content and campaigns
Philippe Ruttens joins the Chaos Show to discuss his 3-phase approach:
MEASURE - Audit (where am I, Where do I want to...
2020-04-2306 min