Shows
The Dead Pixels Society podcastNavigating the Digital Landscape for Business GrowthHave an idea or tip? Send us a text!Journey with us as Philippa Gamse from Websites that Win shares her captivating story of navigating the digital revolution. From the early days of CompuServe to the modern marvels of remote work technology, Gamse provides a window into the transformative power of online communication. Her experiences in ushering organizations from the era of fax machines to the convenience of email underscore the rapid technological advancements that have reshaped how businesses operate today. With a keen focus on the photo industry, she unravels the critical...
2025-02-2029 min
Accelerate Your Business GrowthEnhancing Customer Service and PrivacyWelcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we're diving into the world of digital marketing strategy and analytics with our expert guest, Phillippa Gamse. With over 25 years of experience and nearly 500 clients under her belt, Phillippa specializes in translating complex analytics data into actionable business strategies. In this episode, we'll explore the power of personalized customer service, the intricacies of online advertising, and how to make the most of tools like Google Analytics 4. Phillippa will share insights on selecting the right analytics tools, understanding key metrics, and balancing privacy concerns...
2024-09-0934 min
That Will Nevr Work PodcastTWNW S5E68 "Data-Driven Success: Unleashing the Power of Your Website with Phillippa Gamse"Our discussion today underscores the importance of maintaining a website, even in the age of social media. Websites offer more control over content and act as credible resources for potential clients and partners, which social media platforms can’t fully provide.Phillippa dispels some common misconceptions about owning a social media presence. They explain that platforms like Facebook and TikTok have control over user accounts and can change functionalities or remove users at any time. On the other hand, personal websites provide greater control over your content. We also delve into the concepts of owned, earned, and paid me...
2024-08-1224 min