Shows
Future FutureDesigning for the PlanetPlanet Earth is beautiful, but she's suffering. We're polluting ecosystems. Displacing people because of climate change. And we're seeing species disappearing every day at alarming rates. This needs to stop. In this episode of Future Future, hosts Phnam and Mardis Bagley cover the myths and misconceptions around the word, "sustainability," and instead advocate for regeneration. Then, they'll share how good design can influence major positive change.This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design....2023-06-2207 min
FoodTech JunkiesBeyond Earth: Revolutionizing the Way We Think About Food in SpaceMeet Phnam Bagley, a space architect and industrial designer who is changing how we view space travel, food tech, and environmental sustainability on Earth. But, Phnam's achievements don't end there - she is also an accomplished creative director, adjunct professor of industrial design, co-host, educator, and board advisor. In this episode, we'll learn about her latest project, the Space Culinary Lab, which gives astronauts access to various foods, ensuring they can enjoy nutritious, flavorful meals on their deep space journeys. We'll also dive into the possibilities space innovation can provide to our current food system and her views on...2023-05-1443 min
FoodTech JunkiesBeyond Earth: Revolutionizing the Way We Think About Food in SpaceMeet Phnam Bagley, a space architect and industrial designer who is changing how we view space travel, food tech, and environmental sustainability on Earth. But, Phnam's achievements don't end there - she is also an accomplished creative director, adjunct professor of industrial design, co-host, educator, and board advisor. In this episode, we'll learn about her latest project, the Space Culinary Lab, which gives astronauts access to various foods, ensuring they can enjoy nutritious, flavorful meals on their deep space journeys. We'll also dive into the possibilities space innovation can provide to our current food system and her views on...2023-05-1443 minFuture FutureFuture of HumansIt is estimated that by 2058 the Earth will have 10 billion people on it. How will those humans survive and thrive? This latest episode of Future Future, starring futurists Mardis Bagley and Phnam Bagley, talks about what behaviors, activities, and technologies keep people healthy today, and what transformative technologies scientists and technologists are developing to turn us into superhumans in the near future. This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design.Credits:2023-04-1309 minFuture FutureThriving HumansLife today can often feel daunting. How can we find balance? One way is to identify our life's purpose and trigger a cycle of abundance.In this episode of Future Future, hosts Mardis Bagley and Phnam Bagley emphasize the importance of abundance and resilience mindsets. They explain that these mindsets help individuals thrive, and how they in turn enable collective societies to thrive. Practices like ikigai and using transformative technologies can help people get there. Learn more by watching this latest episode.This podcast is brought to you by Nonfiction, a design firm based in...2023-03-2706 minFuture FutureDesign for DisabilityMost people might think design for disability equals medical devices that do the job. But it's so much more than that. Today's great innovators are thinking differently about who to design for, and what they actually need: dignity, taste, look, motivation, even pride. Designing for disability is a process that involves human-centered design research, material science, machine learning and AI, and so much more. And it actually benefits all of us. Find out what we mean in this latest episode of Future Future with hosts Phnam Bagley and Mardis Bagley.This podcast is brought to...2023-03-0208 minFuture FutureAir, Water, & FoodWe need air, water, and food to survive. Unfortunately, the 7+ billion people on this planet today don't have access to these essentials. In this episode, hosts Phnam and Mardis Bagley share how good design, how good science, and how good technology working together can help us create of a future where we can all breathe, eat, and drink water safely. They talk about how humans have survived in the past, what we're seeing in the present, and how near-future innovations are going to transform how we live on Earth and beyond. This podcast is brought...2023-02-0307 minFuture FutureDesign for HumanityPre-historic humans designed the sewing needle to survive the elements, and started planting crops to feed their growing tribes. Today, we have customized transformative technology to help us perform better, like the Oura Ring and Fitbit. And soon, we'll have AI and machine learning powered technology to help us become even healthier and happier. In this episode of Future Future, hosts Phnam and Mardis Bagley talk about the past, present, and future of designing for humanity. They'll share how Nonfiction is working to solve problems having to do with longevity, health, wellness, comfort, and equality, and how...2023-02-0308 minFuture FutureDesign for ImpactDesign is powerful. But if you're not designing to positively impact humans and the environment, then you shouldn't be designing.At Nonfiction, we think about systems around the product that we design. Where do the materials come from? How are they being transformed? How do they impact the lives of the people they're designed for? What happens after you throw them away?Season two of Future Future is here, and in this episode you'll hear hosts Mardis and Phnam Bagley talk about how Nonfiction is working to design a world where people and ecosystems thrive. 2023-02-0308 min
Design Lab with Bon KuDesigning the Future of Everything | Phnam BagleyWhat is the role of culture when designing for humans? How can you create a culture of creativity? Do you always need to do research before designing?Phnam is a partner at Nonfiction, a San Francisco-based design firm that turns science fiction into reality for a better future. She is a French industrial designer, futurist and aerospace architect. Her focus is on designing and developing cutting-edge hardware in Wearables, Healthcare, Education, Renewable Energy, Robotics, Transportation, and Aerospace. She specializes in turning groundbreaking technologies into impactful, intuitive, and beautiful products that help humans become the best versions of t...2022-06-0238 min
The Marketing Agency Leadership PodcastNonfiction Dreams: Science Fiction to RealityMardis & Phnam Bagley, Creative Directors & Founding Partners, Nonfiction Design (San Francisco, CA) Mardis and Phnam Bagley are Creative Directors and Founding Partners at Nonfiction Design, a company that started originally as an industrial design firm but morphed into a future-focused studio. The studio works with startups, Fortune 500 companies, and governments to solve huge, complex problems and “change the world for the better.” Phnam says all of their clients are long term and come to them “to solve huge problems about the future of education . . . living on Mars . . . food . . . neuroscience.”. The studio strategizes with a lot of t...2022-04-2832 minFuture FutureWhat We Do at Nonfiction"What exactly does Nonfiction do?" is a question we hear often. We merge science, technology, business, art, and design to create solutions that put our clients at the forefront of their industries, from healthcare to aerospace to consumer electronics and more.Why? We believe that science validates magic. That technology creates possibilities. That business should meet people's needs. That art triggers emotion. That design enables connections. And because we are committed to transforming lives for the better, each of our clients must satisfy at least one of the 17 United Nations Sustainable Development Goals.Learn more a...2022-01-2708 minFuture FutureThe Future of FoodHow did we feed humanity's growing population in the early 1900s? How will we feed our growing population in the very near future?Revolutionary technologies like hydroponics will enable us to feed people wherever they are - whether in food deserts, on the Moon, or even on Mars. In this episode of Future Future, hosts Phnam Bagley and Mardis Bagley talk about why, how, and what's next for the future of food.Credits: Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing2021-09-2803 minFuture FutureHydroponicsBy 2050, we will be an estimated 10 billion people living on Earth. How will we feed ourselves? How will we keep our air clean?One way we can do this is through hydroponics. Applied solutions like vertical farming enables us to grow delicious, nutritious food and remove toxins from the air while using less soil and space. In New York, people are already experimenting with integrating vertical farms into human-inhabited skyscrapers, so farm-fresh food is just down the hallway!In this episode of Future Future, hosts Phnam Bagley and Mardis Bagley share the basics of hydroponics...2021-09-0706 minFuture FutureMaterial LibrariesWhat is your stuff made out of? When we look at the products around us - consumer electronics, furniture, food containers - it's always that same fifteen materials. It's plastics. Glass. Aluminum. Wood.At Nonfiction, we insist on getting more creative with materials. One of the ways we do that is by accessing a material library. Our headquarters hosts a world-class material library created by Material ConneXion, a New York City based material science company that gathers a lot of materials - and most importantly sustainable materials - from all over the world.2021-07-2305 minFuture FutureMaterial StorytellingGood designers know how to use materials to tell brand stories. In other words, materials are a way a brand's vision, mission, and purpose can be translated to the end user. Thanks to our in-house material library in partnership with Material ConneXion, we at Nonfiction access the latest in material science advancements to apply renewable materials and tell beautiful stories. Materials that are self-healing. Living materials. Materials that react to temperature fluctuations. Each of these have huge potential to tell strong brand stories.This episode of Future Future, hosted by Phnam Bagley and Mardis Bagley...2021-06-3003 minFuture FutureHow Design Can HelpDesign can help in all kinds of ways! We work with clients at all kinds of stages, from pre-seed to well-established. Sometimes, they come with an idea, or a technology, or a partially-baked design. Then, we help turn those things into market leading products. At Nonfiction, we are trained to think critically from a business perspective, from a design perspective, from a user experience perspective, and all the aspects that make a product a reality. Learn some of the major ways design can help in this latest episode of Future Future, hosted by Phnam Bagley and Mardis Bagl...2021-06-1607 minFuture FutureErgonomic DesignErgonomic design is about design that works for you rather than you working for it. It can help counteract fatigue caused by repeated interactions with construction equipment or even computers.In this episode of #FutureFuture, hosts Phnam and Mardis Bagley share a short history of ergonomic design, why it's important, and how industrial designers today make the right decisions when it comes to ergonomic design. Watch the episode, then check out some of Nonfiction's ergonomically excellent designs at https://www.nonfiction.design. Credits:Adrienne Ciuffo...2021-05-2608 minFuture FutureColor on the MoonSpace has been in the news a lot lately. In 2024, we'll be going back to the Moon for the first time since the 1970s. The Moon is going to be used for mining and as a launching point for an even bigger mission to Mars. But how can lunar miners live happily and healthily on the Moon? We've designed Color on the Moon: high-tech habitats and structures that integrate color psychology to make space more human. Listen to this latest episode of Future Future to learn more about how humans will soon become an interplanetary species. 2021-05-1207 minFuture FutureThe Right QuestionsAt Nonfiction, we've crafted a series of six questions to help us make the right decisions as we design innovative products, services, and environments. In this episode of Future Future, hosts Phnam and Mardis Bagley share what these right questions are, how they define, "good design", and invite you to try this six question methodology out for yourself. Want to see what we've been up to at Nonfiction? Visit us at https://www.nonfiction.design. Credits: Adrienne Ciuffo, ProducerCat Ganson, Editor...2021-04-2713 minFuture FutureFast, Cheap, & High QualityWe get hit up all the time by people who want us to quickly design high quality products for cheap. But realistically, they can't expect to get all three. In this episode of Future Future, hosts Mardis and Phnam Bagley share why companies developing products can't have it all, rookie mistakes they've seen, and how we at Nonfiction help companies look at these three different factors.Thanks for listening! If you'd like to see some of our high quality work, visit us at https://www.nonfiction.design.C...2021-04-0608 minFuture FutureThe Future of Business ClassBusiness class needs some serious updating. How can airlines transform the business class flight experience to make it more exciting and aligned with how people actually do business today?Nonfiction has redesigned the business class experience with the goal of reinstating pleasure in flight. Networking, connections, privacy, productivity, entertainment, relaxation. We've incorporated the needs of today's business travelers. Tell your airlines to call us.This is an episode of Future Future, a series where hosts Mardis and Phnam Bagley talk about the future of everything.Nonfiction is...2021-03-2306 minFuture FutureProductive LeadershipAre you a leader by paycheck, or by practice?True leadership shows through behaviors, like micromanaging (don't), delegating (do), being decisive (do), and much more.Watch the latest episode of Future Future, where hosts Mardis and Phnam Bagley share the productive leadership attitudes and behaviors they've picked up on their journey from early career designers to creative directors at Nonfiction.Learn more about Nonfiction at https://www.nonfiction.design.Credits:Adrienne Cuiffo, ProducerCat Ganson, EditorFi...2021-03-0903 minFuture FutureHyperproductivityWe want to have happy personal lives, AND we want to very productive at work. What we want to do is to do less and achieve more. What if our tasks every day were propelling us towards a goal in life, instead of slowing us down? In this newest episode of Future Future, hosts Mardis Bagley and Phnam Bagley will tell you the hyperproductive attitudes, behaviors, and habits we at Nonfiction adpot to feel personally fulfilled while doing great work, and how you can do it, too.Get to know us and...2021-02-2307 minFuture FutureThe Future of SpaceWe can't talk about the future of human flourishing without talking about the future of space. That's because much of the technological innovations we enjoy today on Earth were researched and developed in space. In the last twenty years alone, there have been over 6,000 experiments conducted on the International Space Station. In 2024, humans are planning on sending the first woman to the Moon, and in 2030 will have the first crewed mission on the surface of Mars. Now that we know how astronauts can survive, how can we create environments where they can thrive?2021-02-0915 minFuture FutureNon-Toxicity and SustainabilityWe live in a world that is very toxic, from our pipes to our packages to the food we eat. How can we live a non-toxic life? One way is to dramatically reduce the toxicity of the products we manufacture. At Nonfiction, we're always trying to move away from toxic materials in our designs. Innovations in materials science have introduced new, non-toxic materials like seaweed plastic, and innovations in business models are enabling trees to be planted with product purchases. In this latest episode of Future Future, hosts Mardis Bagley and Phnam B...2021-02-0406 minFuture FutureAdvocating for Sustainable BrandsWe often hear from venture capital firms is that money is always number one while sustainability is always an afterthought. At Nonfiction, we firmly believe that good design and sustainability go hand in hand, and must be integrated into every aspect of a product. Find out more about what we do and what you can do to advocate for sustainable brands and products in this latest episode of Future Future, hosted by Phnam Bagley and Mardis Bagley.To see some of the sustainable products we have designed that have gone to market, visit https://www.nonfiction.design.2021-01-2604 minFuture FutureFinishesLike colors and materials, finish is a design element that impacts how people experience products. From glossy painted coating to etched metal (knurling!), finishes do many things: establish brand look and feel, elicit human emotion, and make products easier to use. Find out more about how we at Nonfiction choose finishes for products we design in this latest episode of Future Future, hosted by creative directors Mardis Bagley and Phnam Bagley.Note: this is an audio version of our visual episodes, which can be found at https://www.nonfiction.design/projects/future-future Credits: ...2021-01-1113 minFuture FutureSeduction & Sustainability of FinishesSome designers choose finishes that simply serve the functionality of a product. At Nonfiction, we intentionally incorporate sustainably made finishes that work with the product to forge emotional connections with users. Water-based wood stains, virtually-enhanced finishes, self-healing paint, these are just some of the many finishes we think about when we design desirable products and experiences for our clients.Note: this is an audio version of our visual episodes, which can be found at https://www.nonfiction.design/projects/future-future Credits: Mardis Bagley, HostPhnam Bagley, Host...2020-12-2206 minFuture FutureMaterialsIn the product development process, designers and companies consider cost, performance, the environment, desirability, authenticity, and so much more when choosing the right materials for a product or built environment. Learn how designers at Nonfiction think through these decisions, and how we all can make better decisions around what products we purchase.Note: this is an audio version of our visual episodes, which can be found here https://www.nonfiction.design/projects/future-future Credits: Mardis Bagley, HostPhnam Bagley, HostAdrienne...2020-12-1016 minFuture FutureSustainability Of MaterialsCompanies, designers, and consumers all have a responsibility to produce, design, and consume products more consciously - but how? In this episode of Future Future, hosts Phnam Bagley and Mardis Bagley share creative behavior changes we can adopt to mitigate harm to the planet.Please note: this is an audio version of our video episode, which is viewable at https://www.nonfiction.design/projects/future-futureCredits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing2020-12-0307 min
Leadership ActivatorsDaring to design for a better future | Phnam Bagley | Leadership Activators Global Edition #9Although Phnam was raised in an environment that was risk-averse, her mission today is to push every boundary to design for a better future and change people's lives through her work at NonFiction. In this episode, Carole Issa interviews Phnam to dive deep into her world and discover her unique perspective on design and so much more than that.
Some key themes that Carole explores with Phnam:
- 2'10": The role of Phnam at NonFiction
- 4'30": Children are wiser than adults and the power of being quiet
- 9'28": How s...2020-11-161h 12Future FutureLogic, Experience & IntuitionOver the years at Nonfiction, we've realized we can't use the same methodology for all our clients' projects. Instead, we use logic, experience, and intuition to get creative, be productive, mitigate risk, and shorten timelines. Learn more about how we do this in this latest episode of FUTURE FUTURE, hosted by Nonfiction co-founders Mardis and Phnam Bagley.To see more of our work, visit https://www.nonfiction.design.Credits: Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing2020-10-1607 minFuture FutureConceptual DesignConceptual design is where industrial design starts. It’s when we at Nonfiction start thinking about ideas of how to use a technology, how to use a product, and how to revolutionize an industry. As we do this, we think about usability, the market, the sales opportunity, and the stakeholders. We ask questions, surround ourselves with the right people, and collaborate.Learn more about Nonfiction’s conceptual design process in this latest episode of Future Future, hosted by co-founders Phnam and Mardis Bagley.To see Nonfiction designs from concept to market, visit www...2020-09-1808 minFuture FutureTransformational TechnologyTransformational technologies merge cutting edge science, technology, and good design to create solutions for humans to be the best versions of themselves. In this latest episode, hosts Phnam and Mardis Bagley show the six ways in which transtech can help you become the best version of yourself both today and in the future.To learn more about transtech designed by Nonfiction (like the HaloSport2 featured in the video!) visit us at www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing2020-09-1009 minFuture FutureEvolution vs RevolutionIt's a designer's job to understand the status quo of any industry and identify opportunities for products and services to undergo evolution or revolution. In this latest episode of Future Future, our co-founders Phnam and Mardis Bagley show Nonfiction-designed examples, and what hurdles must be overcome in order to bring innovative, revolutionary ideas to life.To see revolutionary products designed by Nonfiction, visit www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing2020-09-0214 minFuture FutureDesign for ManufacturingAfter concept design comes design for manufacturing. In this phase, designers have to consider value engineering, maintain design intent, and source materials, manufacturers, and more. A truly great designer prioritizes strong collaboration with engineers and anticipatory problem solving that results in the manufacturing of high quality products with minimal loss rates and cycle times. To see some of the award-winning products designed and manufactured with this approach, visit www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing2020-08-2414 minFuture FutureWho We Design ForWho do we design for? It is the designer's imperative to understand the needs and considerations of multiple stakeholders beyond the end user to make a truly impactful, effective, and innovative product or service. Learn more about how we do this at Nonfiction in this latest episode of Future Future. To see some of our award-winning work, visit https://www.nonfiction.design.Credits:Mardis Bagley, HostPhnam Bagley, HostAdrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing2020-08-0707 minFuture FutureNatural DesignSo many devices today feel like consumer electronics tacked onto your body. We need better designs that integrate technology with our bodies. Infusing natural design into engineering, interactions, ergonomics, and aesthetics will create a user experience that is subtle, simple, comfortable, and intuitive. Watch this latest episode on Natural Design to learn how.To see Human Headphones and other award-winning designs by Nonfiction, visit https://www.nonfiction.design.Credits:Mardis Bagley, HostPhnam Bagley, HostAdrienne Ciuffo, ProducerCat Ganson, Editor Fifile...2020-07-3008 minFuture FutureThe Future of WorkDid you know that 65% of the jobs kids of today will have in the future do not yet exist? In this episode, Creative Directors Phnam and Mardis Bagley tell you what employers and employees should develop to prepare for the future of work: critical thinking, communication, safe and healthy environments, and leadership.Discover the work of Nonfiction at https://www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, Editor Fifile Nguyen, Marketing2020-07-2307 minFuture FutureThe Future of EducationWhat do successful children of tomorrow need today? Educational systems should be designed to provide children with a safe space for unstructured play, to develop community, awareness, and connections with others. In this episode, Creative Directors Phnam and Mardis Bagley introduce you to 5 tools Nonfiction has developed to revolutionize educational systems: sensory experiences, living sustainably, emotional intelligence, diverse learning spaces, and connections beyond the school.To learn more about Nonfiction, visit https://www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, Editor Fifile Nguyen, Marketing2020-07-1607 min
Future FutureSustainabilityWhat makes a truly sustainable product? This episode covers design for disassembly, monstrous hybrids, innovative new materials borrowed from nature (like mushrooms!), and faux environmental products. Join us to learn how glues and tapes make recycling more difficult, while 3D printing reduces the need for these fasteners.Visit our website at https://www.nonfiction.design to see some of the many innovative products we've designed for clients around the world.Credits:Mardis Bagley, HostPhnam Bagley, HostAdrienne Ciuffo, ProducerCat Ganson, Editor2020-05-2612 min
Future FutureAgile HardwareYou've probably heard the old adage, "hardware is hard." In this episode we dive into the process of hardware design, from agile vs. waterfall methods, to molds and tooling (soft vs. hard), to the use of additive manufacturing techniques, to the power of generative design, to the benefits of fabricating locally, to virtual prototype testing using VR.To see some of the innovative, award-winning products and services we've designed at Nonfiction, visit https://www.nonfiction.design. Credits:Mardis Bagley, HostPhnam Bagley, HostAdrienne Ciuffo, Producer2020-05-2610 min
Future FutureThe Cost of DesignDesigning and developing hardware - it's not cheap! It always takes more time and money than you'd want or hope. Designing a good hardware product requires experienced professionals working in great teams who think about the sourcing of materials, manufacturing process, functionality, user experience, end of life disposal, and more.This podcast is brought to you by expert designers at Nonfiction. Find out more about what we do at https://www.nonfiction.design. Credits:Mardis Bagley, HostPhnam Bagley, HostAdrienne Ciuffo, ProducerCat...2020-05-2603 min
Future FutureThe Future of Airlines, Part 2Tired of being treated like cattle? We are. What if we celebrated the journey as much as the destination? Let's make flying a pleasurable experience again. Learn how designers at Nonfiction are dreaming about opportunities for innovation and reinstating pleasure in flight.See with your own eyes Nonfiction's vision for the future of flight by visiting https://www.nonfiction.design. Credits:Mardis Bagley, HostPhnam Bagley, HostAdrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing2020-05-2603 min
Future FutureThe Future of Airlines, Part 1Flying in a post-COVID world will require different standards in: hygiene, human-machine interaction, hospitality, efficiency, and more. Learn how designers at Nonfiction are dreaming about opportunities for innovation and reinstating pleasure in flight.To learn more about Nonfiction, visit https://www.nonfiction.design. Credits:Mardis Baglely, HostPhnam Bagley, HostAdrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing2020-05-2602 min
Context043 - Mardis BagleySQ1 2019 SPECIAL: Our next guest is Mardis Bagley, a Creative Director and Industrial Designer based in San Francisco. He creates products that connect user experiences with brand stories. He believes in a design process that creates sustainability through desire. By creating experiences that surprise and delight, he connects with users on a visceral level. During our conversation, we talked about how he got his start in design, and went from the Midwest to the Bay Area, having worked at Ammunition, Matter, and LUNAR. Mardis now works with his wife, partner, and designer Phnam Bagley at Nonfiction, a design studio...2020-04-0540 min