Shows
The Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 439 How A Bad Situation Can Launch Success, Jodi StoloveJodi Stolove knows how a bad situation can launch success. She didn't let an injury keep her down. We have a chat about how she pivoted in her career to find success and what she's doing to keep her business thriving during COVID-19. See the show notes.2020-05-2224 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 438 How to Create Powerful Email Strategies that Drive Sales, Kelly ForstEmail marketing during COVID-19. How do you send the right message? How frequently should you marketing during a crisis, especially one as big as the Coronavirus pandemic? Kelly Forst is with Aweber. She joins me to talk about crisis communication and how to create powerful email strategies that drive sales. See the show notes.2020-04-2123 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 437 How to be a Successful Entrepreneur, Sean RonesFrom modeling to bull riding to monitoring couple's relationships using an app, serial entrepreneur, Sean Rones, talks about his latest passion and he shares his top tips on how to be a successful entrepreneur. See the show notes.2019-10-1627 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 436 Your Online Personal Brand Creates Social Proof, Leonard KimAn online personal brand is vital to your success whether you're an entrepreneur or an employee. Find out why your personal brand matters and how it creates social proof. Leonard Kim shares his top tips. See the show notes.2019-09-1737 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 435 5 Tips on Getting Your Brand on a Podcast, Kyle JelinekIn this episode, learn how to connect your brand with a podcast. How to find the right podcast, the right host, and ensure that your marketing campaign meets its goals. Kyle Jelinek shares his Top Tips. See Show Notes.2019-07-1033 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 434 5 Tips To Create A Successful Website, Dennis PlucinikIn this episode learn how to create a website that is user-friendly and attracts your core clients. Dennis Plucinik from ATTCK shares his top 5 tips on creating a successful website. See show notes.2019-05-1528 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 433 Why You Have to be doing Social Media Advertising, Justin HartzmanSocial media marketing has helped level the playing field. Find out what you can do to grow your business by effectively using social media marketing and automation. Get top tips from co-founder and chief executive officer of Needls, Justin Hartzman. See the show notes.2019-05-1531 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 432 How to get Your Story in the News, Gary SchneebergerEarned media is highly coveted by businesses but too often the brand doesn't know the right story to tell to intrigue the news media. Find out from Gary Schneeberger how to get your story in the news. ThinkLikeAJournalist.com See the show notes.2019-02-0737 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 431 How Entrepreneurs Can Get Unstuck, Dan KuschellWhat can you do to break free and get unstuck? Maybe you just need to re-energize and focus on surpassing last year's success? Even if you're not "stuck" but you just want to boost your business, find that growth factor, and thrive this year. Listen now to Dan Kuschell on getting unstuck. See the show notes.2019-01-2637 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaHow We Generate a $22:1 ROI Promoting Content to a Cold Audience, Daniel Daines-HuttHear from marketer, Daniel Daines-Hutt, on how he's killing it on Facebook by generating a $22:1 ROI promoting content to a cold audience. Find out what he's doing to get these results! ThinkLikeAJournalist.com2019-01-0932 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 429 Mastering Social Media for Audience Development and Growth, Winnie SunWith so many different social media platforms, how can your team keep up to stay connected with clients and consumers? Learn how Winnie Sun used social media & PR to attract clients to her financial firm. ThinkLikeAJournalist.com2018-09-1224 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 428 Crisis Management: How to be Proactive Instead of ReactiveCrisis management plans are often overlooked or underdeveloped until a real crisis happens. Find out from crisis management experts, Bob May and Steve Albrecht, how to handle and create a strategy that works to protect you, your company and employees. See the show notes.2018-08-2923 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 427 Why Your Business is Losing Money if You’re Not Automating it, Magnus UnemyrIf you're not automating repetitive business tasks you are losing money because you're doing manually what could and should be done via automation. Magnus Unemyr shares why automation is key to succeeding in business. ThinkLikeAJournalist.com2018-08-2225 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 426 How to Connect With Influencers and Grow Your Business, Cloris Kylie02018-07-0930 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 425 Eat, Think & Be Merry Five Essentials When Branding Food, Kacha AzemaWe all love food and great dining experiences but how do you brand and market an amazing product or restaurant. Get 5 essential tips from Kacha Azema from @SkidmoreStudio. ThinkLikeAJournalist.com2018-05-1126 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 424 Gender Equality: How Men and Women Can Partner for Success, Julie KratzThe #MeToo movement has opened the eyes of our nation and continues to be a controversial topic. Learn what your organization can do to support gender equality. Author Julie Kratz shares how men & women can partner for success. ThinkLikeAJournalist.com2018-04-0624 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 423 Social Media Marketing for Brick and Mortar Businesses, Ken TuckerHow can your business do social media marketing right? Ken Tucker shares the one social platform that is vital for all brick and mortar companies. Plus his top tips. See the show notes.2018-03-2329 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 422 How to Use Digital Body Language to Earn and Keep an Audience's Attention Online, Liraz MargalitDo you know what drives your customers online? Web psychologist, Liraz Margalit, shares how to use digital body language to earn and keep your audience. http://ThinkLikeAJournalist.com2018-03-0730 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 421 How to Out-Care the Competition, Sherri FittsIt's not enough to just push your business. You have to out-care the competition. Consultant and author, Sherri Fitts shares her top tips on service and selling to make your brand stellar. http://ThinkLikeAJournalist.com 2018-02-2131 min
Where the Insurance Pros MeetThree Marketing Tips To Increase Your Insurance Business, Phoebe Chongchua, Ep. 11Brand Journalist & Marketing Consultant, Phoebe Chongchua, shares three tips to increase insurance sales by becoming an online authority in your industry. Learn how new media marketing builds trust with consumers and helps close deals. Learn more at MarkMiletello.com. Guest: Phoebe Chongchua Phoebe Chongchua is a multimedia Brand Journalist, Consultant & Marketing Strategist who makes brands Remarkable. Using her skills as TV News Journalist, she connects brands and consumers through powerful storytelling. Companies gain a competitive advantage when they learn to "Be the Media." Phoebe is a "Top 50 Podcaster to Follow.” Listen to "The Brand Journalism Advantage" podcast in iTunes or at...2018-02-1444 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaThe 5 Most Engaged Facebook Audiences and How To Use Them, Lara EastburnLearn what Facebook audiences are and why you must use them before boosting posts or creating ads. Find out how Lara Eastburn gains new customers from her social media Facebook page. See the show notes. 2018-02-0729 min
The Tao of Self-Confidence447: Storytelling And Confidence With Phoebe ChongchuaPhoebe Chongchua is a multimedia Brand Journalist, Brand Consultant & Marketing Strategist who is revolutionizing brand communication with consumers. She makes companies remarkable using brand journalism storytelling to grow their online presence, build a community, and gain greater market share. Phoebe is a former San Diego ABC TV News journalist who helps brands gain a competitive advantage by learning to "Be the Media". Phoebe is the host of "The Brand Journalism Advantage" podcast and a "Top 50 Podcaster To Follow".
Phoebe shares how storytelling has helped her gain confidence in herself and be more of her true self by sharing stories she...2018-01-3020 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 419 Four Characteristics That Connect You With Influencers, Jon LevyLearn the four characteristics that will connect you with influencers from behavioral scientist, Jon Levy. Also, why thinking in the shower really does produce good ideas. See the show notes. 2018-01-1728 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 418 How to Create Celebrity in 3 Easy Steps, Jeremy Ryan SlateIt's not just actors, politicians, and newscasters that need to turn themselves into celebrities. Find out why you and your brand need to create celebrity for business success. Learn how it can help your ROI. Jeremy Ryan Slates gives his top tips. See the show notes. 2017-12-1324 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 417 Have a book in You that Must Get Out? Here's How to do it Well, George Berger (G.J.)A lot of us want to write a book but many get stuck and never seem to get it done. Find out from author, GJ Berger, how to do it and get it done well. Learn why he says you should never think about what will happen after you write your book. See the show notes. 2017-11-3029 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 416 Know Your Brand Story: Cultivate, Innovate, Elevate, Laurel MintzHow to know how to tell your brand story. Every brand must be able to tell its story. But what if you don't know what it is? Learn to cultivate, innovate, and elevate your brand story from Laurel Mintz. See the show notes.2017-11-0124 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 415 How To Become Inspired by and Passionate About Your Work Again, Scott MautzHave you lost "that loving feeling" when it comes to your work? If so, you're not alone. In this episode, author and successful businessman, Scott Mautz, shares who to ignite your passion for your work again. See the show notes. Get a free copy of Scott's Find the Fire workbook, click here. Scott Mautz is a popular keynote speaker and the author of the upcoming book Find the Fire: Reignite Your Inspiration & Make Work Exciting Again. The October 2017 release is the anticipated follow up to Make It Matter: How Managers Can Motivate by...2017-10-1827 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 414 Business Networking For Success, Ivan MisnerHear the most important thing that Ivan Misner learned while building the popular networking organization that he founded, BNI. Ivan gives his top tips on how to use business networking for success. See the show notes. Ivan Misner founded BNI almost 32 years ago. Today, the organization has over 7,700 chapters on every populated continent of the world. Last year alone, the organization helped its members generate over $9.3 billion dollars in business for one another. He is a New York Times bestselling author who has written 21 books. He has been featured in the...2017-10-0426 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 413 How Traditional Brick and Mortar Retailers Can Deploy a Successful E-Commerce Strategy, Al CoronaToys "R" Us has filed bankruptcy stating that kids aren't wanting toys like they used to and instead are opting for computer games and tablets. Al Corona shares how brick and mortar stores CAN thrive by using an e-commerce strategy.2017-09-2026 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 412 Creating A Sales Funnel That Works, Kamila GorniaCreating a sales funnel that works may involve some things that you're not comfortable with but must learn to tolerate. Kamila Gornia shares why polarizing people is not only okay but necessary for success with your funnel. See the show notes.2017-09-0623 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 411 How To Build A Successful Team, Chris HaleBuilding a successful team is at the root of a company's ability to thrive. How do you get people who don't usually work together to work well with each other? Kountable, CEO, Chris Hale shares his top tips for building companies from the ground up. See the show notes.2017-08-2422 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 410 Understanding & Implementing Ecommerce Advertising, Rocco BaldassarreEcommerce is exploding but getting it right can be tricky. Rocco Baldassaree specializes in digital marketing and ecommerce. Get his key tips and find out the one mistake entrepreneurs make. See the show notes.2017-08-0921 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 409 Authority Marketing: How To Become A Recognized Expert In Your Field, Adam WittyLearn how to make authority marketing work for your business. Guest Adam Witty shares key insights from his international publishing company. Plus, go to the show notes get a free book "Lead The Field" from Adam. ThinkLikeAJournalist.com See the show notes.2017-08-0244 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 408 How To Communicate In An Information Economy And Be Heard, Jill SchiefelbeinCreating content that rises above the noise is challenging for most people. What does “information” means today and how can you produce content that drives engagement? Jill Schiefelbein shares her top tips. ThinkLikeAJournalist.com See the show notes.2017-07-1923 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 407 How Startups & Small Businesses Can Leverage Collaboration To Propel Their Business, Peter GascaStarting a business today may require less capital than ever before but one thing remains the same, the power of collaboration to build a strong and thriving brand. Peter Gasca shares his top tips. ThinkLikeAJournalist.com See the show notes.2017-07-0532 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 406 The Marketing Advantages Of Being A Small Business, Shari MendiniWhy keeping your business small may be the way to go. Find out the advantages to running a small company and how you can make a meaningful impact in the world from Shari Mendini. ThinkLikeAJournalist.com See the show notes.2017-06-2924 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 405 How To Build Your Business With A Book, Penny SansevieriWhy a book is not should I do it but a MUST for business. How you never have to do old-school advertising, let your book sell YOU. Author and marketing expert on book publishing, Penny Sansevieri shares the inside scoop. See the show notes.2017-06-1427 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 404 What Is A Personal Brand And Why Do You Need One To Be Successful? Matt SweetwoodMatt Sweetwood created a personal brand long before the days of social media. He launched a successful retail camera store at a time when others were shutting their doors. He did this by creating a personal brand. Find out how this transformed his business and how it can help yours too. See the show notes. 2017-06-0725 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 403 Generational Branding: Learning Everyone's Language, Jaci RussoLearning to speak a marketing language that speaks to everyone helps you cut through the generational branding. Jaci Russo shares key insights on what consumers are looking for. Learn what “body copy” and “headline” readers really want. See the show notes.2017-05-0315 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 402 Why You Need A "Wealth Plan", Not a Financial Plan, Todd TresidderDo you have a wealth plan or a financial plan? Find out why, Todd Tresidder of FinancialMentor.com says you must build a wealth plan that involves your skill set and expertise. ThinkLikeAJournalist.com See the show notes. 2017-05-0221 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 401 How To Recover From A PR Nightmare: The United Airlines Fiasco, Bob SchneiderUnited Airlines settled with the passenger who was dragged from the plane but now the company needs to recover from the PR nightmare. Get tips on how to respond when facing a PR mess from Bob Schneider. ThinkLikeAJournalist.com See the show notes.2017-05-0226 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 400 How To Dominate Your Industry By Building Your Authority & Leveraging Influencer Relationships, John HallHow to dominate your industry. John Hall shares how building your authority and using influencer relationships can create huge success. ThinkLikeAJournalist.com See the show notes.2017-04-1433 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 399 Why PR Recognition Matters, Crosby NoricksPR can be a delicate beast. How you get PR for your company or your personal brand is tricky. Crosby Noricks shares her top tips and explains why PR recognition matters. ThinkLikeAJournalist.com See the show notes.2017-04-1229 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 398 200 Days To 10,000 Followers On Instagram, Matt HolmesAlways be giving. Matt “Handshakin’” Holmes knows this is the way to success. Hear how he gained 10,000 followers in 200 days on Instagram. Plus what he learned from the world record handshaking. ThinkLikeAJournalist.com2017-04-1026 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 397 How To Use Social Media & Gamification To Advance A Humanitarian Cause, Jason SisnerosHow to escape your past, pursue your passion & thrive. Plus find out how to use social media to grow and support important causes. Jason Sisneros, a former Tony Robbins program trainer, shares his top tips. ThinkLikeAJournalist.com See the show notes.2017-04-0734 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 396 Who Should And Shouldn't Invest In LinkedIn Ads, AJ WilcoxConsidering LinkedIn Ads? Here’s what you need to know before you start your first ad campaign. AJ Wilcox breaks it down for you and tells you when NOT to use LinkedIn Ads. ThinkLikeAJournalist.com See the show notes.2017-04-0526 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 395 Thought Leadership Publishing For Fame, Fortune And Making A Difference, Cheryl Snapp ConnerHow she accidentally became a national columnist, Cheryl Snapp Conner shares her tops tips on making thought publishing work for your business. The one thing you must do. ThinkLikeAJournalist.com See the show notes.2017-04-0326 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 394 Choosing Your Words Carefully: Crafting A Message That Leaves The Right Impression, Dena Weigel BellEvery is able to broadcast its message but some aren’t choosing their words carefully. Dena Weigh Bell gives top tips on crafting a message that leaves the right impression. ThinkLikeAJournalist.com See the show notes.2017-04-0123 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 393 The 3 Reasons You’re Leaving Money On The Table: How LinkedIn Can Change That, Sarah SantacroceFind out the 3 reasons you’re leaving money on the table. LinkedIn is 277% more effective for lead generation than Twitter & FB. Sarah Santacroce gives her top tips for effectively using LinkedIn. ThinkLikeAJournalist.com See the show notes.2017-03-2926 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 392 How I Got A #1 Network Television Show (Scorpion), Walter O’BrienHe's one of the smartest people in the world. Hear how Walter O'Brien created a hit network television show based on his company, Scorpion Computer Services, Inc. ThinkLikeAJournalist.com See the show notes.2017-03-2737 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 391 Creating Company Culture And Thriving Employees, Jacob MorganThe key to a great company culture is not to do for but to do with your employees. Learn how to keep great talent and help your employees thrive in your company. Jacob Morgan shares his top tips. ThinkLikeAJournalist.com See the show notes.2017-03-2434 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 390 Understanding Equity Crowdfunding And Angel Investing, Manny FernandezUnderstand equity crowdfunding and how Title III of the Jobs Act allows anyone to try financially backing a company. Find out what you need to know to invest or raise funds. CEO of DreamFunded.com, Manny Fernandez, share his top tips. ThinkLikeAJournalist.com See the show notes.2017-03-2230 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 389 Covering Politics For A Digital Audience: The Importance Of Concision In Journalism & Brand Storytelling, Ben FruminEC = MC. Every Company = a Media Company. Some are even getting involved in politics. Find out what Ben Frumin, Editor-In-Chief of TheWeek.com, says about covering politics for a digital audience from the perspective of journalists and brand storytellers. ThinkLikeAJournalist.com See the show notes. 2017-03-2040 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 388 Building Sustainable Wealth: How To Rig The Financial Game In Your Favor, Garrett GundersonGarrett Gunderson shares how to earn interest rather than pay it and cut out the middle man. Plus his top tips to build sustainable wealth. ThinkLikeAJournalist.com See the show notes.2017-03-1731 min
TalentTalk PodcastPhoebe Chongchua and Stephanie McVeighPhoebe Chongchua, Brand Journalist for the Brand Journalism Advantage and Abbie Fleming, Engagement Director for Jacobson talk about their experiences in leadership and engaging top talent.This show is brought to you by Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).2017-03-1652 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 387 Staying Relevant & Adapting In A Digital Era, Amie DeutchStaying relevant and adapting is the powerful combination of skills to help you thrive personally and professionally. Brands must find ways to pivot and be nimble. EVP & Publisher, Amie Deutch shares top tips. See the show notes.2017-03-1520 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 386 How To Get A Reporter’s Attention, Steve YoungA deep dive into how to get a reporter's attention. Steve P. Young shares his key tips to getting published. Plus, I share tips on how to do interviews and be better on camera. ThinkLikeAJournalist.com See the show notes.2017-03-1436 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 385 How To Win In Entrepreneurship, Gordon TredgoldHelping others helped him grow a loyal audience of 500,000 people. Gordon Tredgold shares his how to win in entrepreneurship top tips and how writing his brought him huge success. ThinkLikeAJournalist.com See the show notes.2017-03-1028 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 384 Be A Better Tech-Enabled Business: 5 Inexpensive Resources For Online Marketing, Esosa IghodaroMaking your business tech-enabled doesn't have to break the bank. Esosa Ighodaro shares 5 inexpensive resources for online marketing and growing your company. ThinkLikeAJournalist.com See the show notes.2017-03-0826 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 383 Instagram Marketing: How Your Brand Can Tell Stories With Images, Lesya LiuInstagram marketing can help your brand connect with your target audience. Photographer, Lesya Liu, shares her top tips on how brand can tell stories with images. See the show notes.2017-03-0624 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 382 How Blogging Changed My Life, Tim DenningThe real experience of a blogger and how it changed his personal and professional life. Tim Denning shares all and his top tips for creating a killer blog. ThinkLikeAJournalist.com See the show notes. 2017-03-0331 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 381 Why List Building Alone Is A Mistake And What Else You Should Be Doing, Tamara BaranovaFunnel marketing is huge online but Tamara Baranova says free downloads won't sustain your business. Find out why listing building alone is a mistake and what else you should be doing to grow your company online. ThinkLikeAJournalist.com See the show notes.2017-03-0132 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 380 Leveraging Sports In Your Marketing Campaigns, Ishveen AnandShe was a sports agent and then an entrepreneur for a two-sided marketplace that connects brands to sponsorship opportunities in professional sports. Ishveen Anand shares how to leverage sports in your marketing. ThinkLikeAJournalist.com See the show notes.2017-02-2726 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 379 How To Never Lose A Client, Rosalinda RandallThe mistakes entrepreneurs make that cost them clients. Rosalinda Randall covers how to never lose a client and the 6 traits for effective communication. ThinkLikeAJournalist.com See the show notes.2017-02-2423 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 378 How You Can Become a Better Writer Today, Dustin McKissenBeing able to write well is becoming more important than ever in business. It can be the key to success. Writer, Dustin McKissen shares how you can become a better writer today. See the show notes.2017-02-2235 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 377 10X Your Book Sales With Audiobooks, Tina DietzA lot of people write books but they fall short of using a huge distribution channel: audiobooks. Learn to 10X your book sales with audiobooks. Tina Dietz shares the strategy. ThinkLikeAJournalist.com See the show notes.2017-02-2032 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 376 The Keys To Building A Thriving Business, Mike GlauserHe rode a bicycle 4,000 miles across America to interview 100 remarkable entrepreneurs. Mike Glauser shares the keys to building a thriving business. ThinkLikeAJournalist.com See the show notes.2017-02-1732 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 375 5 Ways To Not Be A Perfect Marketer And Why It Works, Jennifer BadrHow perfection can totally screw up your marketing. Marketer, Jennifer Badr shares 5 ways to not be a perfect marketer and why it works. See the show notes.2017-02-1327 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 374 How To Build A Personal Brand, Nicolas ColeFrom top online gamer to successful blogger. Hear how Nicolas Cole has built his own personal brand and now how he helps others build an effective representation online. ThinkLikeAJournalist.com See the show notes.2017-02-1028 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 373 The Evolution Of Brands Into Broadcasters, Jeff SuhySome predicted this would happen a long time ago. Hear the evolution of brands into broadcasters. Jeff Suhy shares the critical mistake with the first major Brand TV channel on the Web. ThinkLikeAJournalist.com See the show notes.2017-02-0834 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 371 The Role of Social Video in Brand Storytelling, Michael HessLearn the role of social video in brand storytelling. Michael Hess from Storyful shares his five top tips. Plus what you should be doing right now to reach your audience. See the show notes.2017-02-0121 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 370 Tips And tricks For Leveraging YouTube Video, Amy SchmittauerWhy you must be making YouTube videos and how it can impact your business. Vlogger, Amy Schmittauer, shares how she created her successful YouTube channel and tips and tricks for leveraging YouTube video. ThinkLikeAJournalist.com See the show notes.2017-01-3025 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 369 Conversion Rate Optimization: Giving Your Internet Audience What They Want, Chris DayleyConversion rate optimization can be a difficult thing to understand. Chris Dayley breaks it down to help us all give our audiences what they really want to ultimately increase our conversion rate. Hear his top tips. ThinkLikeAJournalist.com See the show notes.2017-01-2732 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 367 How To Go From A Freelancer To A Company CEO, Brian OnorioBrian Onorio saved up $20k and then left his corporate job with just a laptop. How to go from a freelancer to a company CEO. Hear his story and get his top tips for success. ThinkLikeAJournalist.com See the show notes.2017-01-2322 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 366 Break News, Drive Conversation And Get Remembered, Linda LacinaLinda Lacina, managing editor at Entrepreneur.com shares top tips to help you get your story covered–break news, drive conversation and get remembered. ThinkLikeAJournalist.com See the show notes.2017-01-2033 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 365 How to Become A Recognized Expert, Dorie ClarkDorie Clark shares how to stand out and become a recognized expert. Learn why social proof is one of her top five tips for becoming a trusted recognized expert and thought leader. See the show notes.2017-01-1830 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 364 How To Keep The Attention And Loyalty Of Your Customers, Dov BaronKeeping the attention and loyalty of your customers and key players is what every company wants. But how do you do it? Dov Baron, shares his top tips and why being vulnerable can help your brand. ThinkLikeAJournalist.com See the show notes.2017-01-1632 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 362 Using Neuroscience To Optimize The Customer Acquisition Process, Tom ShapiroThe human brain is 30x more powerful than the world's most powerful computer. Tom Shapiro shares how brands can use neuroscience to optimize the customer acquisition process. See the show notes.2017-01-1125 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 360 Empowering Events That Inspire Action: Cause Marketing Is The New Norm, Rasheda WilliamsCause marketing is the new norm. Rasheda Williams shares why connecting your brand to a cause is critical for future success. ThinkLikeAJournalist.com See the show notes.2017-01-0626 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 359 Podcast Interview Techniques, Debbie MillmanMore people are sliding behind the microphone and podcasting. Long-time podcaster, Debbie Millman, shares her top tips and podcast interview techniques for a successful show. ThinkLikeAJournalist.com See the show notes.2017-01-0426 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 357 How To Bring Products To Life, Nathan ResnikHow to bring products to life–it's easier than you think. Nathan Resnik shares the secret to bringing products successful to market. Find out the one question you should ask about your product. See the show notes.2016-12-2322 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 356 Building A B2B Brand In A Traditional Industry, Jaspar WeirCo-Founder of TaskUs, Japar Weir, shares his top tips on building a B2B brand in a traditional industry. He explains how to use your disadvantage to your advantage. ThinkLikeAJournalist.com See the show notes.2016-12-2125 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 355 How To Be A Momtrepreneur, Flora PringleMomtrepreneur, Flora Pringle, saw the need for a healthy candy. Despite the challenges of raising young children, she took on the task and created Cracked Candy and successful business that can be run from anywhere in the world was born. See the show notes.2016-12-1923 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 354 Lessons For Entrepreneurs From Country Music's Brightest Stars, John BrubakerWhy you need to dream really BIG. John Brubaker "Coach Bru" gives his top tips on lessons learned from Country music's brightest stars. Find out how your brand can put these strategies into action. ThinkLikeAJournalist.com See the show notes.2016-12-1629 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 353 Effective Habits: Aligning Yourself And Your Team To Create A Successful And Efficient Business, Dave MeltzerEffective habits are what make people successful. Dave Meltzer is the former CEO of the Leigh Steinberg corporation. He shares the two most powerful words you must say morning and night and his other top tips for success. ThinkLikeAJournalist.com See the show notes.2016-12-1423 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 352 An Entrepreneur's Comeback After A Brutal Shark Tank Bloodbath, Lori CheekShe was told to not quit her day job by Shark Tank judges but Lori Cheek persevered at her entrepreneurial dream and made it succeed. Hear her story and top tips to make your business thrive. ThinkLikeAJournalist.com See the show notes.2016-12-1225 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 351 5 Ways Ambitious Introverted Women Rule In Sales, Charique L. RichardsonIntroverts can rule in sales. Learn 5 ways ambitious introverted women can win in sales. Charique L. Richardson shares her top tips. ThinkLikeAJournalist.com See the show notes.2016-12-0920 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 350 Tips For Communicating, Selling & Participating In The C-Suite, Jeffrey HayzlettThe C-Suite is where you want to be networking. This elite group has the power to make decisions. Learn top tips on communicating, selling & participating in the C-Suite from Jeffrey Hayzlett. See the show notes.2016-12-0722 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 349 Stop Sending Terrible Pitches: How To Get A Better Response Rate From Your Pitches, Blair NicoleWhatever you do, stop sending terrible pitches! Find out how to get a better response rate from your pitches. The step-by-step formula from PR specialist, Blair Nicole. ThinkLikeAJournalist.com See the show notes.2016-12-0523 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 348 How To Get Your Own Product Made, Lisa Q. FettermanFind out how cook, Lisa Q. Fetterman, developed & manufactured her own Sous Vide at Home appliance. Find out the number one thing you must do if you want to get your own product manufactured. ThinkLikeAJournalist.com See the show notes.2016-12-0222 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaBONUS: How To Become A Better Interviewer, Phoebe ChongchuaEntrepreneur, YouTube Host, and past guest on The Brand Journalism Advantage Podcast, Evan Carmichael interviews me during a Google Hangout following my interview with him for episode 347. ThinkLikeAJournalist.com See the show notes.2016-11-3011 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 347 Building Your Internet TV Channel, Evan CarmichaelEvan Carmichael built and sold a biotech software company by the age of 19. And then he built his own successful Internet TV Channel for entrepreneurs using YouTube. Find out how he did it and how you can do it too. ThinkLikeAJournalist.com See the show notes.2016-11-3036 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 346 Starting, Growing And Scaling A Service-Based Business Using Only The Internet, Ryan StewartThe steps to growing and scaling a service-based business using only the Internet. Learn the one mistake you must not make. Ryan Stewart shares his top tips. ThinkLikeAJournalist.com See the show notes.2016-11-2824 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 345 5 Ways to Banish Fear and Doubt, Terrence MauriUse the triple bottom line approach: benefit people, planet, and purpose. Best selling author, Terrence Mauri, shares his ways to banish fear and doubt. ThinkLikeAJournalist.com See the show notes.2016-11-2525 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 344 How to Scale & Leverage Your Business, David DuganLearn to create a bridge between the problem and the solution. Find out how to stop trading time for money. Business coach, David Dugan, shares how to scale and leverage your business. ThinkLikeAJournalist.com See the show notes.2016-11-2333 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 343 How To Pitch Your business To The Media: A Magazine Editor Tells All, Jason FeiferIf you’re sending press releases to the media, you might want to think again. Entrepreneur Editor In Chief, Jason Feifer, shares how to pitch your business to the media. ThinkLikeAJournalist.com See the show notes.2016-11-2153 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 342 The Future Of Media & Its Impact On Brands, Nathan ChanHe couldn’t get a job in marketing so he decided to become the Media. Nathan Chan launched Foundr, an online digital magazine and quickly grew it to a top 10 ranked “Business & Investing Magazine” on the app store. ThinkLikeAJournalist.com See the show notes.2016-11-1836 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 341 Be A Unicorn: How Weed Helped This Un-Stoner Stand Out, Krista WhitleyMarijuana has become legal in more states and that's big business for one brand marketer and Un-Stoner. Krista Whitley shares how she carved out a niche market by helping brands that sell medicinal weed. ThinkLikeAJournalist.com See the show notes.2016-11-1629 min
Deep Dive Podcast022: Brand Journalism with Phoebe ChongchuaIn this episode Brett and Jeff interview the amazing Phoebe Chongchua.
Phoebe Chongchua is a multimedia Brand Journalist, travel and lifestyle Host. She is also the founder and Host of The Brand Journalism Advantage Podcast. Phoebe also founded, PCIN.TV, which curates content from around the globe as well as airs video from her online publications: Live Fit Magazine and The Plant-Based Diet. Her Brand Journalism agency, Live Fit Films specializes in business video storytelling and production for the Web and TV.
We discuss:
How to think like a journalist
How to create KILLER videos to promote your brand
What is the BE...2014-11-2400 minThe Brand Journalism Advantage Podcast With Phoebe ChongchuaTBJA 001: Experts On The Brand Journalism Advantage Podcast: New Media Marketing I Thought Leaders I Brand Training I Phoebe ChongchuaIn this first episode of The Brand Journalism Advantage Podcast, you'll learn what Brand Journalism is and how it can help your business. I share with you why I started the podcast. You'll hear excerpts from some of our amazing thought-leader interviews. Get valuable information from top experts like John Lee Dumas, Larry Light, and others on what you need to do to thrive in business using social media and video storytelling. Plus, if you’re a transitioning journalist, you’ll learn to how to become a successful brand journalist.
2014-09-1409 min