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Showing episodes and shows of
Phoebe Ohayon And Maikel Van Der Wouden
Shows
Bold & Boutique
Ben Sauer: How to present high-stakes work and live to tell the tale.
Most work doesn’t speak for itself. This episode is for everyone who's sick of presenting amazing work and ideas that don't land. International keynote speaker, coach, and designer Ben Sauer breaks down how he teaches the art of strategic storytelling.Ben Sauer trained people all over the world, including at NASA, and his frameworks are used by organizations like Amazon, Google, and the BBC.In this episode, Phoebe Ohayon and Ben Sauer discuss his book, Death by Screens, which teaches designers (or anyone with something to pitch) how to...
2025-07-24
55 min
Bold & Boutique
TRAILER Season 1 Bold & Boutique
Bold & Boutique isn’t just about voice, design or AI — it’s about building something meaningful by going deep, not wide. It’s a show for creatives, strategists, and entrepreneurs who believe that staying niche can be a superpower. Let’s explore what it really takes to grow a business rooted in expertise.Season 1 dives into the rise of AI characters and virtual brand ambassadors, but future seasons will open up to a wide range of topics shaping the creative and technological landscape, all with the same boutique lens: focused & intentional.
2025-05-22
02 min
Bold & Boutique
#6 The Secret Behind Scalable AI Characters
After user research and quantitative testing comes the real force multiplier: a design system that lets every team spin up on-brand AI characters without reinventing the wheel. Phoebe explains why a system is more than a style guide and how it becomes the shared language for voice, visuals, and behavior across markets.Highlights- Style guide ≠ design system – how reusable assets, research-backed rules, and governance turn a static brand book into a living toolkit that accelerates creative work instead of policing it.- Core building blocks – voice-tone tokens, expression libraries, “basic pause” timing, fallback-resp...
2025-05-21
34 min
Bold & Boutique
#5 How to Use Data to Design a Personality
Now that the standout virtual-character concepts have been refined through qualitative feedback, Phoebe and Maikel jump into the numbers phase—where data, not gut feeling, decides which designs go live.Key take-aways- From shortlist to scorecard – Why you first narrow to a small set of high-potential designs, then pit them head-to-head in structured tests rather than betting the budget on a boardroom favorite.- Quant 101 for character design – Crafting perception surveys in tools like Qualtrics, defining traits (trust, energy, professionalism) in testable language, and keeping sessions under 20 minutes so attention—and data quality—...
2025-05-21
31 min
Bold & Boutique
#4 Designing Believable AI Personas
The blank-canvas magic is over—now the real work begins. In the second half of our deep dive, Phoebe walks Maikel through the refinement and optimization phases that turn rough concept art into AI personas customers actually love.What we cover- Qual → Quant → Optimize – Why early qualitative interviews reveal the “why,” how quant perception tests deliver the “how much,” and where each feeds the final polish. -Role of the character polisher – Translating user insights into concrete tweaks—from softening a voice that reads “arrogant” to simplifying visuals so the core trait shines.- Research, not gue...
2025-05-21
32 min
Bold & Boutique
#3 Crafting Digital Identities
What actually goes into creating a virtual face—or voice—for a brand? In the first half of our two-part deep dive, Phoebe and Maikel pull back the curtain on the creative pipeline that turns raw brand values into an engaging AI character.In this episode you’ll learn- Why personas beat static logos – How embodiment, interactivity, and subtle anthropomorphism boost customer identification and engagement.- Building blocks of an AI persona – Tone, style, looks, sound, and behavior—and why consistency with brand DNA is non-negotiable.- Frameworks & pitfalls – When classic archet...
2025-05-21
29 min
Bold & Boutique
#2 No need to Be Human to Be Trusted
This episode traces the influencer journey from 1950 s silver-screen endorsements to today’s AI-generated brand ambassadors—and everything in between.Inside the conversation- Origins & essentials – How post-war celebrity ads forged the trust-plus-aspiration formula modern creators still rely on.- Platform power plays – Instagram aesthetics, YouTube depth, and TikTok’s viral algorithm—and why each reshaped strategy.- Data vs. authenticity – The shift from follower-led content to algorithm-tuned tactics, and how savvy creators stay genuine.- ROI that counts – Hard numbers on conversion (average $5.78 return per $1 spent) and engagement rates that outpa...
2025-05-21
31 min
Bold & Boutique
#1 Your Next Brand Ambassador Might Not Be Human
In our debut episode we explore how AI-powered virtual characters are reshaping the branding playbook. From voice assistants that greet you with “Hey Mercedes” to Puma’s Instagram-native avatar Laila, we unpack why always-on, perfectly on-brand spokespeople are so appealing—and where they outperform their human counterparts.You’ll hear:- What makes a Virtual Brand Ambassador (VBA) different from a human influencer—think total creative control, 24/7 availability and multilingual reach.- Case studies that work (KFC’s CGI Colonel, Renault’s Liv, McDonald’s drive-thru AI) and why some campaigns stay experimental.- The busines...
2025-05-21
33 min