Shows
Girl Gang Craft The PodcastLegally Legit: How to Protect Your Brand as a Small Business Owner with Paige GriffithPaige is the founder of The Legal Paige, a virtual legal educational platform working with small businesses. She is a certified Juris Doctor and holds a double B.A. in Economics and Political Science. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one and opened the doors to The Legal Paige in 2018. She helps her clients and online community run legal and protected businesses through her contract shop, podcast, YouTube channel, and blog. Her mission is to create an online space where the law isn’t so scary and entrepreneurs ca...2024-12-1247 min
Girl Gang Craft The PodcastRedefining Retail One Pop-Up At A Time with Allison YeeAllison Yee, Founder and CEO of UpNext, is passionate about helping create a world where entrepreneurs can make big waves while taking small risks. Allison and her team empower founders to transform their businesses through pop-ups, help property owners reimagine underutilized spaces, and partner with municipalities to level up opportunities for local brands to drive economic development. Their online masterclass, The Pop-Up Playbook, and soon-to-be-launched community, The Retail Playground, continue to build opportunities that bridge the gap between dreaming and taking action. Follow Allison at @poppingupnext and visit poppingupnext.com Shop The Girl Gang Craft 2024 Ho...2024-12-0542 min
Girl Gang Craft The PodcastHow To Keep Making (and Selling) Art When The World is Falling ApartIn this solo episode, Phoebe talks about how to stay resilient and creative during times of collective hardships. Shop The Girl Gang Craft 2024 Holiday Gift Guide Small Business Spotlights: The Natural State Skincare Co - Use code GirlGangGifts for 10% off order Mango Illustrated - Use code GCC 20 for 20% off Dikon Studio - Use Code Girl Gang Gift for 20% off @VirgoCreativeSocial - Free audit + January content plan for December signups Holiday Events - Come See GGC in Salem this Saturday! Subscribe to our Newsletter2024-11-2123 min
Girl Gang Craft The PodcastCreating Space for Joyful Palettes with Michelle NorrisMichelle Norris is a Multimedia Artist and Digital Creator. She is half of the Photography and Art Direction team Tropico Photo, and co-owner of Space Queen, a Vintage Boutique and Art + Event Space in Atlanta, Georgia. She is a Connoisseur of Color and loves to seek out Joyful Palettes. Michelle joins Phoebe on the podcast to discuss finding the balance of being a creative and feeling fulfilled as an artist while being a successful entrepreneur. You can find Michelle and see all of her incredible projects by following her at @michellenorrisphoto @tropicophoto and @spacequeen_ATL 2024-11-1447 min
Girl Gang Craft The PodcastShifting Your Social Media Mindset with Larissa MayLarissa May is a digital wellness entrepreneur and the founder of #HalfTheStory, a non-profit dedicated to improving the next generation’s relationship with technology. Larissa founded #HalfTheStory after facing her own struggles with social media, and has spent the past 9 years driving the rapidly growing global movement towards digital wellness. Larissa joins Phoebe on the podcast to talk about ways to create space for your own digital wellness and how to shift your social media mindset Highlights: ✿ Larissa is a digital wellness advocate and addresses tech's impact on the mental health of the youth...2024-11-0744 min
Girl Gang Craft The PodcastBONUS EP: My dad on the Green Party and Voting ConsequencesFor this Girl Gang Craft BONUS episode, Phoebe interviews her dad on his expereince helping establish the Green Party in California Subscribe to our Newsletter! Holiday Events Shop GGC Political Merch @PhoebeSherman @GirlGangCraft Tik Tok YouTube Girlgangcraft.com 2024-10-3136 min
Girl Gang Craft The PodcastEmbracing Imperfections with Phoebe ShermanPhoebe takes the mic solo for this episode to embrace the highlights and imperfections of running a business. Episode Notes: ✿ Recognizing challenges and focusing in on what is possible to take on when tasks pile up ✿ Creating space for growth; knowing when to let go ✿ GGC financial insights and our Q4 projections ✿ A walk through our new rebrand Subscribe to our Newsletter! October 26th - Haunted Happenings Holiday Events @PhoebeSherman @GirlGangCraft Witches for Kamala Yard Signs Tulip C...2024-10-2421 min
Girl Gang Craft The PodcastCrafting a Nurturing Connection with your AudienceMadison Paige is a Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder who helps brands build a ride or die online community.Her genuine spirit, high energy, and years of experience in the social media world supporting businesses in their growth journey equips her to bring you high level, practical tips as your newest biz growth bestie. Episode Highlights ✿ How to keep your energy high when you’re hyping up a new launch and keeping that momentum flowing ✿ Being confident and a cheerleader for your brand by sustaining a posi...2024-10-1751 min
Girl Gang Craft The PodcastIn The Business of Luxury TravelVanessa McGovern, Co-Founder and Chief Sales and Marketing Officer at Gifted Travel Network joins Phoebe on the pod to talk about the entrepreneurial pursuit of travel advisors and the innovation in curating a luxury travel experience. Episode Highlights ✿ Gifted Travel Network connects clients with Travel Advisors that are hands on in crafting their entire destination experience ✿ A Travel Advisor is an ongoing supportive service that caters to the client throughout the booking process and beyond. ✿ GTN offers an educational development program to start your own travel advisory business ✿ The Luxury Mi...2024-10-0949 min
Girl Gang Craft The PodcastLaunching Less, Earning More with Caitlin BacherCaitlin Bacher, founder of Scale With Success joins Phoebe on the pod and shares her key elements to having an evergreen launch for course creators. Episode Details: ✿ Why launching didn’t work for Caitlin ✿ Realizing the expenses that go into launches (money + time!) ✿ Pivoting to evergreen autopilot course offerings ✿ Creating sustainable growth programs for clients ✿ Building a “Choose Your Own Adventure” sales experience for your customers Follow Caitlin @caitlinbacher and visit caitlinbacher.com for all offerings Apply Now - Girl Gang Craft Holiday Gift...2024-10-0244 min
Girl Gang Craft The PodcastOn Finding Grounding, Nurturing Your Business, and Starting A Garden with Anne FletcherOrta Kitchen Garden began as a dream to create tools that promote gardening and connect people to nature. In 2011, founder Anne Fletcher made the first self-watering seed pot as a solution to the problem of sustaining delicate herb seedlings on her kitchen counter. In her design, water is drawn as needed from the pot’s terracotta reservoir. After a year in her garage experimenting and teaching herself ceramics, she refined her dream into the Sixie Seed Pot, a responsibly-made product that is beautiful enough to display. Eager to align her professional life as a product designer with her environmental va...2024-08-0853 min
Girl Gang Craft The PodcastCrafting Your Sales Funnels with Full-Circle Business Growth StrategiesBusiness growth coach and entrepreneur, Jacinta Devlin, joins us today to take us through the steps of crafting your own effective sales funnel. Jacinta’s superpower is empowering female-led businesses to reach their high ticket business goals through her personalized Business Growth Program. In today’s conversation, Phoebe and Jacinta go into full-circle cohesive strategies that integrate social media, email marketing newsletters, and fine-tuned branding that leads to high engagement and sales. Key takeaways: ✿ What is a funnel? A funnel is like a curated journey guiding potential customers from initial engagement on social media to making...2024-07-1851 min
Girl Gang Craft The PodcastIntentional Practices for Weddings and Craft FairsIn this solo episode, Phoebe tells us about five intentional practices for throwing a craft fair or a wedding and how she brings intentional meaning into her event planning from the Girl Gang Craft Fairs to her own summer camp inspired wedding. Key points ✿ “The Art of Gathering” by Priya Parker ✿ Finding your “Why” ✿ Being intentional about curating a vibe ✿ Communication with your vendors, staff, guests, and attendees ✿ Being present on the day of ✿ Following up and the importance of sending thank you notes Craft Fair Ebook...2024-07-1129 min
Girl Gang Craft The PodcastBehind the Lens of Colorful PhotographyAnna-Alexia Basile is a San Francisco-based fashion, travel, and commercial photographer. She grew up splitting her time between Italy and the tropics of Florida where warm bodies of water, sunshine, and the colorful surroundings shaped her vision. In this episode, Phoebe and Anna-Alexia chat about Anna-Alexia’s unexpected entrance into the photography industry from her starting role as an intern for Refinery 29, shooting style pieces for Art Basel, to launching her own photography business and exploring new creative and colorful realms of editorial photography. ✿ Creating boundaries with clients; Why it’s crucial to have a contract...2024-06-271h 00
Girl Gang Craft The PodcastExploring Manychat: the new Call To ActionOn today’s episode, Phoebe explores the Instagram tool we’re seeing all over the internet, Manychat! Manychat is a way to express a CTA to your followers, clients, and customers that leads to your product or offering directly in their inbox. We love that for your bottom line. More lessons: ✿ Marketing structure of a funnel and creating “top of funnel” content ✿ Customer conversions and getting clients to purchase or sign up for your newsletter ✿ How using Manychat brings your business directly to your customers DMs ✿ Creating nurturing content that highlights you...2024-06-2019 min
Girl Gang Craft The PodcastCheap Old Houses with Elizabeth FinkelsteinElizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account @cheapoldhouses and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House? Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. She holds a master’s degree in historic preservation and has put in years of professional work restoring old houses. While not filming or nurturing the vast and wonderful Cheap Old Houses community, the coup...2024-06-1342 min
Girl Gang Craft The PodcastFruitful Biz Ventures with Jennie LennickJenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholesale, PR, her manufacturing secrets, and how to keep consistent communication with new stockists. Key Moments: ✿ Themed marketing; Jennie curates weekly themes for her newsletters and posts that aligns with her product marketing to keep customers engaged ✿ Manufactur...2024-06-0651 min
Hey Rhody PodcastBuilding Creative Communities with Phoebe Sherman of Girl Gang CraftIn today’s episode, Jenna and Chris chat with Phoebe Sherman, the founder of Girl Gang Craft—a fem-forward community for creatives and entrepreneurs that hosts craft fairs in Oakland, Sacramento, CA Salem, MA and Providence, RI. Phoebe shares the inspiring story behind Girl Gang Craft and emphasizes how important community is for entrepreneurial success. We dive into the basics of advertising and marketing, giving practical tips for social media and email campaigns. Plus, we take a look at the exciting food scene in Salem, MA, and give you a sneak peek at what to expect at the upcoming Girl...2024-06-051h 01Girl Gang Craft The PodcastMy Journey in the Yoga Industry with Phoebe ShermanIn this solo episode, Phoebe opens up about her unsettling experiences from her journey as a yoga student, to becoming a teacher, as well as the systemic issues present throughout the yoga industry. Phoebe also answers a question from a listener on the hotline about invoices, write offs, when to LLC, bookkeeping, and more fun tax stuff and we love it! Give GGC a call with your burning biz questions at 413-961-0855. RSVP to our craft fair events Tickets to the Providence Craft Fair Tickets to Sac...2024-05-2341 minGirl Gang Craft The PodcastReinventing the Family Business with Payal and Kajal Vitha of Sonu CompanyThe sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s impactful role in the jewelry industry. Key Moments: ✿ Launching their biz from the need to help guide couples to find the right set ring for them ✿ “It shouldn’t break the bank to invest in good quality...2024-05-1650 min
Girl Gang Craft The PodcastMissing Witches with Risa Dickens[Content Warning] this episode contains speak of domestic violence so please take care while listening Missing Witches is an art and activism project and public research project, created by Amy Torok and Risa Dickens: old friends, creative collaborators, curious crafters, big cacklers, howlers at the moon, grumpy old crones, just a couple of perpetual baby Witches living, writing, and recording out in the woods on unceded Anishinaabe territory, in Quebec, Canada. Risa joins Phoebe today and takes us on her journey of the roots that grew Missing Witches, finding Re-Enchantment in th...2024-05-091h 01Girl Gang Craft The PodcastLessons I’ve Learned with Phoebe ShermanIn this Solo episode, Phoebe tells us about the lessons she’s learned on her entrepreneurial journey including: ✿ being flexible ✿ being kind to yourself ✿ managing trolling ✿ how to ask for what you want mother's day gift guide is live and features products from 30 fem owned small businesses RSVP to our craft fair events Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe Have a burning busines...2024-05-0226 minGirl Gang Craft The PodcastHer Brand & Co with Jessica KorthuisJessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation. In this episode, we break down the big questions that product based businesses need to be asking themselves in order to stand...2024-04-2555 minGirl Gang Craft The PodcastBrand Partnerships with Phoebe ShermanIn this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source, plus: ✿ why partnerships have saved her business ✿ myths about working with big brands ✿ how she got into pitching partners ✿ aligning brand partners with her business ethos If you’re interested in developing a new revenue stream by pitching and working with brands then take our Brand Partnership Course for $57 to help you secure...2024-04-1831 minGirl Gang Craft The PodcastFake Cakery with Julie NguyenJulie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more. In this episode, Julie shares her insight about going viral, building a product based business, having a social media media presence, successful email marketing, and working with manufacturers. Key moments: ✿ How Julie’s love of baking inspired a functional product line and business ✿ What it wa...2024-04-1140 minGirl Gang Craft The PodcastFoodie Feminism and Opening a Flagship with Amy LarsonAmy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable feminist forward business. Key moments: ✿ From Markets to Brick and Mort...2024-04-0451 minGirl Gang Craft The PodcastDear Handmade Life with Nicole StevensonNicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family. Key Points: ✿ Nicole tells us about the early days of starting a craft fair business and being challenged to show that she should be taken seriously ✿ How hiring a team has brought Nicole balance and helpe...2024-03-2847 minGirl Gang Craft The PodcastTips for a successful craft fair seasonIn this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more. Key Points: ✿ Social media does not define our success and how we are perceived on social media does not define our success. ✿ Craft Fairs are a great opportunity for increasing revenue, building community, and gaining awareness about your brand. ✿ It's important to keep an open mind and think about Craft Fairs as a marketing experiment because not every craf...2024-03-2124 minGirl Gang Craft The PodcastEmbodying your power through dance with Emily ChandraEmily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio. Key Moments from this episode: ✿ Emily tells us how we can use dance as a beautiful and cathartic way to release and shake off trauma that's stored in the body ✿ On creating an inclusive dance studio,“We are really big on empowerment and celebration of the individual and of the...2024-03-1443 minGirl Gang Craft The PodcastBecoming the Brand with Andera CasanovaViral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S, living with mental health issues, and overcoming it all to radiate positivity in every aspect of her life. Inspiring Moments from this episode: ✿ On solopreneurship, “You should prioritize becoming the brand over only working with...2024-03-0747 minGirl Gang Craft The PodcastThe Myth of Handmade + other product based queriesSolo Episode on making business decisions that support sustainable practices. As a product based business, you have so many decisions to make about the actual products. Do you have to make everything yourself? Can you hire help? What materials should you use? What are the margins like? How are you going to make a profit? We get into all that and more: ✿ Environmental Sustainability + Business Sustainability ✿ The myth of “handmade” ✿ Moving into wholesale and manufacturing on a bigger scale ✿ Developing product domestically vs overseas 2024-02-2919 minGirl Gang Craft The PodcastRetail SuccessPublished author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores Nationwide. On today’s episode, Phoebe and Tina talk about the impactful steps you need to take in order to get your products in front of buyers, how to develop your brand story, and making time for your own work life harm...2024-02-2234 minGirl Gang Craft The PodcastMoney SnacksToday on the pod, Phoebe gets us hungry for MONEY SNACKS! Money Snacks are an ACTIVE and DIRECT way to make money RIGHT NOW. They are ACTIONS that are attached directly to money and help fill the money void small biz owners are feeling in the down seasons. Ways to bring in Money Snacks: ✿ Pitching partners ✿ Emailing retailers ✿ Client outreach ✿ Re-selling clothes ✿ Dog walking ✿ Picking up a shift Whatever it takes to help you as a business ow...2024-02-1514 minGirl Gang Craft The PodcastHow to Nourish Your Artistry and Embody Your Creative SpiritPhoebe is joined by actor, teacher, and creative mentor Kate Bone, founder of Wonderwell, an interdisciplinary creative studio and community focusing on the intersection of creativity and well-being. Kate shares her journey through the performing arts and how the need to share creative embodiment in a communal space led to the creation of Wonderwell and the WonderBody Studio. Key moments and takeaways: ✿ “Embodiment practices are things that we do that make us and help us to feel like ourselves” ✿ “We can’t just expect ourselves to just keep creating with...2024-02-0845 minGirl Gang Craft The PodcastPhoebe Sherman on Bravery and BoundariesOn today’s solo episode, Phoebe explores ✿ Bravery, and how you don’t need to be 100% confident just to show up for yourself ✿ Showing bravery by running your business against resistance and pushback ✿ Continuing to try or to create, because you know it’s in alignment with your ethos ✿ How you show bravery by setting boundaries for yourself and others ✿ Saying “no” to the things that push back against your goals ✿ Why boundaries are essential for running a business. Want to grow your email list? We've got a...2024-02-0123 minGirl Gang Craft The PodcastTough self-love: How to take radical responsibility and own your business decisions with Angela HendersonAngela Henderson’s drive to see women find independent success is the heart and soul of her self made consulting business. Through her work and from her own life’s journey, Angela helps lead her clients to a worthy life of self-love and acceptance by creating a path to healing inner traumas, shedding unfulfilling relationships, and owning accountability in order to grow a profitable business without compromising a life with purpose and freedom. In our conversation, Angela tells us how she dives into the root cause of her clients’ roadblocks and exposes the harsh truths about what’s keepin...2024-01-2547 minGirl Gang Craft The PodcastPhoebe Sherman On Taking a Break, Setting Goals, and Tax Season ApproachingHello Creatives! Welcome to 2024! We’re so happy you’re here with us. After almost 4 years of the Girl Gang Craft Podcast, we’re back with solo episodes featuring me, founder Phoebe Sherman, to bring you the BTS of GGC, Craft Fair insights, tips for entrepreneurs, and just sharing my opinions and my messy life, as a way to get closer to YOU. Today, we dive into ✿ The amazing flexibility entrepreneurship can bring ✿ What’s coming up in the GGC world in 2024 ✿ How to handle tax season as a small business2024-01-1820 minGirl Gang Craft The PodcastHow To Establish Core Values For Your Business with Janet Mesh of AimtalOn today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels. Key Takeaways: ✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience ✿ Why establishin...2023-11-2247 minGirl Gang Craft The PodcastFollow What Delights You with Sarah Faith GottesdienerSarah Gottesdiener is the founder and designer of The Moon Studio, a creative collective that aligns intuitive foundations with mystical practices for all types of inspired folks who wish to explore their creative powers. As an intuitive and skilled educator, Sarah curates a range of valuable workshops through The Moon Studio such as money magic, boundary work, tarot, and the magic behind decision making. Sarah also hosts a podcast called Moonbeaming. In this episode, Sarah asks us as business owners to understand our worth! We talk about how to monetarily value our services and how we...2023-11-0937 minGirl Gang Craft The PodcastMindful metrics: How to understand analytics + boost sales as a small business with Janine MuloneJanine Mulone, founder of Feel Good Retail, is the indie brand hype squad we need as small business owners to cheer us on for our growth and encourage us when sales are low. With her stacked resume launching brands and opening brick and mortars, Janine curates her consultations with actionable strategies catered to your business to drive sales and bring longevity to your brand. In this episode, we go all in on how to understand sales analytics in an approachable way by evaluating the numbers and curating metrics to boost profit margins. We learn that simply adjusting...2023-10-2643 minGirl Gang Craft The PodcastMaximize your Business by minimizing your time with Manu MuraroManu Muraro, the ultimate creative entrepreneur, is the founder of one of GGC’s fav content management programs “Your Social Team” and “Your Template Club” which encourages femme forward businesses to confidently burst through the algorithm bubble and promote with pride by offering scroll-stopping post templates and individualized curated campaigns to make your business thrive. In this episode, Manu gives us a lesson on why handing off your content management to Your Social Team is the way to bring engagement back to your Instagram so you get that valuable time back to focus on business growth. Plus...2023-10-1247 minGirl Gang Craft The PodcastThe Balancing Act with Jacky from MCLCJacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boot. We learn that Jacky takes on all the roles; from being a one-woman show who designs, produces, and even ships all her products, to taking on the full time role of mom and teacher for her family! All...2023-09-2744 min
The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women167: Growing a Creative Business with Phoebe ShermanIf you're a creative business owner who's juggling multiple roles and responsibilities and also trying to grow your business, today's episode is specifically for you. We're talking with Phoebe Sherman about taking messy action, knowing that done most certainly is better than perfect, how delegating tasks and empowering your team truly allows you to grow, and really honoring yourself as a human that also happens to be running a business.In this episode, you’ll learn:Branding and business building is a practiceTaking messy action with your audience alongside youOutsource to focus on...2023-07-0556 minGirl Gang Craft The PodcastDeath-Defying Creativity with Chelsea London LloydChelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate who happens to go way back (to theater club) with our founder Phoebe Sherman. In this conversation, Phoebe and Chelsea discuss what they have in common when it comes to balancing multiple creative projects, clients, revenue streams, and acts of self care in difficult times. In this episode you will learn: ✿Tips for bringing your authentic self to your social media, podcast, or other creative projects ✿How the current writer’s strike might impact you as a...2023-06-291h 07Girl Gang Craft The PodcastStyling Your Sales Funnel With Elizabeth StilesThis week we are in conversation with one of Girl Gang Craft’s kindred spirits across the pond. Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. Her business journey flourished from a one-to-one approach to a large online community and course offerings for people who want to improve their sales for their product-based businesses. In this episode you will learn: Elizabeth’s “3 M’s” of running a successful product-based business Real-life strategies for making enough money to be a sel...2023-06-1549 minGirl Gang Craft The PodcastThe Joy of Bad Crafting with Sam ReeceSam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “Shitty Craft Club” brand and how she turned it into a source for self love, career development and community. In this episode you will learn: How making time for “shitty crafting” can boost your self-esteem and work opportunities How to nurture your creative practice without “selling your soul” Lessons...2023-06-0252 minGirl Gang Craft The PodcastCamly Nguyen on Feeding Your Soul With a 5 to 9“Life's too short to not do all the things you love.” These are the words Camly Nguyen lives by. Camly is a well-known food and travel content creator who has worked with some of the biggest names in the food and beverage industry. But her online business is actually her creative outlet, one that she purposefully keeps separate from her 9 to 5 working as a data and strategy lead for Russell Westbrook schools in LA. Her amazing work ethic and tried-and-true brand partnership strategies allow her the space to make time for all the things she’s passionate about, and make s...2023-05-1159 minGirl Gang Craft The PodcastFind Success Doing LessHarley Jordan made a name for during the pandemic as a social media strategist who was bringing more transparency to the secretive world of the influencer industry. But after hitting burnout as the founder of a successful influencer agency and podcast, she knew she had to pivot. Harley joins Phoebe Sherman in this episode to talk about the philosophy and success of her ‘Do Less Club’ - a community of multi-passionate, overthinking creators. Sound familiar? In this episode you’ll learn how to harness your personal brand and brand partnerships to make your marketing process easy and fun for your in...2023-04-2744 minGirl Gang Craft The PodcastFrom Farm to FameAt first glance, Skyler Mapes seems like she’s been living in a storybook. From meeting her husband/business partner on a serendipitous trip to Rome, to trading her unfulfilling architecture career for an international entrepreneurship path, to co-founding Exau Olive Oil and turning it into a viral sensation during a global pandemic, Skyler has a captivating and unique story to tell. But the road from farm to fame was anything but a fairytale. In this conversation with Phoebe Sherman, Skyler shares her harrowing journey as a small business owner who relentlessly made the most out of un...2023-04-1346 minGirl Gang Craft The PodcastWitchcraft(ing)Self-taught witch and founder of Lady Moon Co. Inc. Laura Wong (she/her) joins Phoebe Sherman for Girl Gang Craft Pod’s first interview ep of the year. Laura Wong considers herself a creatrix - uniquely connected to her inner feminine source of creative power. The founder of Lady Moon Co., Inc., Wong has curated an online space that’s part podcast and part online shop, where she sells all sorts of incredible goods for those who embrace the practice of witchcraft. Her award-winning Podcast, Third Eye Bind, focuses on disrupting the boundaries of spirituality - an...2023-03-3153 minGirl Gang Craft The PodcastHow to Fail ForwardGirl Gang Craft the Podcast is back! It’s our first episode of 2023, and we’re excited to be back on the (digital) air. On this week’s episode, Phoebe takes the mic solo to reflect on some of the experiences that have contributed to her success and personal growth - citing “failures” as a student, early employment, college, and most poignantly, in the process of launching a new business. She explains the extreme discomfort that can come with feeling you’ve come up short - especially in a space you’re passionate about. For Phoebe, that discomfort cam...2023-03-1625 minGirl Gang Craft The PodcastTurn On your BusinessJocelyn Kelly Reid is here for one major mission: to lead spiritual women towards making a big impact to get rich, work less, play more, and fall in love with life. This Money Queen has had her fair share of success: she worked for the largest asset manager in the world for 7 years, grew a direct sales team of 100 people for a social impact brand, and closed over $1M in sales for a luxury furniture line in under a year at her last full-time position. Jocelyn understood money on a 3D level but after going through a major emotional...2022-11-1751 minGirl Gang Craft The PodcastBlogging is not dead with Kara HarmsKara Harms is the CEO and founder of Whimsy Soul, a lifestyle website with a mission to help empower women to find their everyday magic. She built her 6 figure business on an old futon mattress in an empty apartment after just moving to San Francisco and now manages a team of 7 (and growing!) Tune into this episode to learn about body neutrality, the costs of travel content, and the potent power of blogging. Quotes: [0:5:30] Quote 1 “It took me a really long time to let go of the perfect feed and having everything be very polished and...2022-11-1040 minGirl Gang Craft The PodcastIntuition as a Business Witch with Erica FeldmannErica Feldmann is the founder of HausWitch. She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012. What started as a “micro budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community based in downtown Salem, MA. In 2019, Harper Collins published her book "HausMagick: Transform Your Home with Witchcraft." Tune into this episode to hear all about Erica’s journey as a business witch and how she took one id...2022-10-2757 minGirl Gang Craft The PodcastHow To Turn Your Natural Talents Into A BusinessHappy spooky szn to all! This week on GGC, we have a long time community member Miss Melinda, a Professional Priestess & Mystic Guide! She's been sharing the gifts of spirituality for years now. Join us as she shares the importance of having a strong and supportive community and how she took her natural born gift and turned it into a successful business! Quotes: [17:13] Community, relationships, and connections are so important to building a business [28:20] Getting to know how your senses work for you is going to give you a stronger sense of h...2022-10-0643 minGirl Gang Craft The PodcastSPONSORED PODCAST with ACT InsuranceThis week Phoebe is joined by Joanne Hammer, Program Manager for ACT Insurance, a program for Artists, Crafters, & Small business owners that offers annual & event insurance in minutes for product based business. Joanne is passionate about creating new product opportunities for small businesses and entrepreneurs and educating them on the value of protecting their product-based businesses. Tune in to learn the difference between an LLC and insurance coverage and why getting insurance can save you time, money, and lots of energy, covering everything from your inventory and your supplies to third party claims! Quotes: [3:46] Everyone...2022-09-2219 minGirl Gang Craft The PodcastHow to stay Hyper focused + targeted when growing your businessThis week, Phoebe sits down with Kat Hantas, the founder of 21 Seeds Tequila, to discuss all things TEQUILA and female entrepreneurship. The brand began with a few bottles infused in her home with ingredients she had on hand, which evolved into the award-winning infused tequila you see today. Listen in to find out about the gap she filled in the spirits industry, why letting go of your ego is key while raising money, how she shaped her organic reach on Instagram, and pick up a few cocktail tips and techniques along the way! Notable Quotes “Re...2022-09-0855 minGirl Gang Craft The PodcastHow to Make Reels + TikToks Happen for Your Biz with Phoebe ShermanThis week, GGC founder Phoebe Sherman shares her best tips for filming Reels and TikToks for your small business. Tune in for a quick crash course on why short-form video content is a non-negotiable in your marketing strategy and how to create original content that converts. Noteworthy Quotes: [04:55] If you don’t have a marketing team, YOU are your marketing team—and organic content is free. Show Notes GGC 5 Day Reel Challenge 2022-08-1115 minGirl Gang Craft The PodcastHow to Scale Your Product-Based Biz with Minna Khounlo-Sithep and Jacqueline Snyder of The Product BossMinna Khounlo-Sithep is an Amazon expert with over 15 years of entrepreneurial experience, a bachelor’s degree in Advertising, minor in Psychology, and a Master's degree in Business Administration. She is the owner of Lil’ Labels and currently has a revenue of multiple-6-figures, selling on multiple platforms, including Amazon, Walmart, and Jet. Minna is an Amazon expert and has helped many fellow business owners start and grow on Amazon. Jacqueline Snyder is a fashion designer by trade and a business strategist. She is also the founder and CEO of Designer Consulting Co-Op and has over 12 years’ experience of coac...2022-07-291h 07Girl Gang Craft The PodcastSmall Business Alchemy with Jules BeneficoJulie (Jules) Benefico is a Certified Clinical Herbalist with a passion to help others uncover the mysteries of their soul and heal naturally. Jules focuses on allyship, forgiveness, gratitude, shadow work, pleasure, and solidarity as tools to aid her herbal work. She believes that herbal medicine is an accessible earth-based healthcare system that digs deep to get to the root of ailments and not cover up symptoms. For Jules Benefico, all businesses are relationships—not stagnant constants, but dynamic and ever-changing connections between people and offerings. And like all relationships, businesses can surface old wounds and new ro...2022-07-1550 minGirl Gang Craft The PodcastHow to Build a Product-Based Business with Claire XueClaire Xue serves as the CEO and founder of Moodelier, where she offers immersive and one-of-a-kind pieces and educational resources to help creative entrepreneurs achieve scroll-stoppingly captivating visuals. Over the course of her career, Claire has designed and created visually immersive events for Bumble, Phenomenal Women, and Flodesk, to name a few. Claire has a passion for bridging the gap between art immersion and achievability for creatives around the world. You'll find her signature designs and pieces in creative photography and videography for some of the world's leading brands. This week, Phoebe is joined...2022-06-3041 min
Girl Gang Craft The Podcast(SPONSORED) Vendor Insurance for Small Biz Owners with JoAnne Hammer of ACT InsuranceIt’s summer, and that means craft fair season is well underway. Whether you’re a seasoned market veteran or about to put up shop for the first time, one thing is for certain: Accidents will happen. In this week’s sponsored episode, Phoebe is joined by JoAnne Hammer of ACT Insurance for a breakdown of why all participating vendors should invest in insurance coverage in order to protect their business from a number of challenging scenarios. Tune in for the ins-and-outs of ACT’s policies and learn how to customize a policy to your unique situation. Notewort...2022-06-1627 minGirl Gang Craft The PodcastHow to Tap Into Community with LaToya McInnisThis week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships. As creative entrepreneurs, one of the hardest things to accept is we don’t know what we don’t know (about branding, partnerships, finances, etc.) and that trying to figure it out solo can be a path to discouragement and burnout. That’s where community comes in. This week, Phoebe is join...2022-06-0943 minGirl Gang Craft The PodcastHow to Build a Values-Driven Business with Aleksandra ZeeAleksandra Zee is an Oakland-based woodworker with a degree in Fine Arts whose work as a display artist for Anthropologie led her to a woodworking career. She creates and sells original and commissioned pieces, teaches workshops at her studio in Oakland, and speaks regularly to audiences about her craft. Her work has been featured in Dwell, C Magazine, San Francisco Gate, Esquire, 7x7, Desert Sun, Refinery29, and on the Urban Outfitters blog. What does it truly look like to build (and maintain) a values-driven business alongside tremendous growth and success? This week, Phoebe is joined...2022-05-1948 min
Girl Gang Craft The PodcastHow to Grow on Instagram with Mya NicholDo you HAVE to show up on camera to grow your Instagram audience? Does “niching down” actually limit your sales? Do hashtags even matter anymore? This week, Phoebe talks all things organic growth and niche-specific marketing with Instagram expert and coach, Mya Nichol. For the past two years, Mya has been working full-time on Instagram and combines savvy strategy with tangible tips that anyone can implement daily. Tune in to learn how Mya grew her IG following by 100K in just 6 months (!) through trial and error, why she believes all product-based business owners need to show...2022-05-0554 minGirl Gang Craft The PodcastHow to Find Inspiration Through Adversity with Fernanda MartínezWhen it comes to life’s difficulties, artists are expected to be in their element (“starving artist” trope, anyone?) But how do artists actually find the motivation, inspiration, and opportunity to create in the face of hardship? This week, Phoebe is joined by Fernanda Martínez, an Oakland-based artist and founder of La Tinta Art, who reflects on the ways the COVID-19 pandemic shaped and shifted her journey as a muralist and fine artist. Tune in to hear Fernanda’s story: Learn why she chose to work under a brand name; how she has found licensing...2022-04-2142 minGirl Gang Craft The PodcastHow to Refine Your Marketing Strategy with Katrina AronsonDoes your marketing strategy suit your personality type? Should it? Katrina Aronson thinks so. In this week’s episode, Phoebe talks all things entrepreneurship and CEO mindset with the entrepreneur turned business and marketing strategy coach. Tune in to learn more about Katrina’s personal experience transitioning out of her career in corporate finance and why she believes all entrepreneurs should lean into what sparks joy when building and refining their marketing strategy. Because when it comes to business, not all CEOs are cut from the same cloth, and not all marketing strategies work for everyone. No...2022-04-0850 minGirl Gang Craft The PodcastOn Sex Tech and Being an Industry Disruptor with Anna LeeWhat does it mean to be an industry disruptor? How does innovating and shaking up the status quo actually impact the trajectory of a small business? This week, Phoebe interviews Anna Lee of Lioness, the women-led sexual wellness company that built the world’s first and only smart vibrator. Her mission? To provide people with access to their own sexual pleasure on their own terms. Tune in for an insightful discussion about data-driven pleasure, maverick marketing in the age of shadowbanning, and the value of humor and playfulness in the face of industry pushback. QUOTES 2022-03-2350 minGirl Gang Craft The PodcastHow to Get Press for Your Brand with Nora WolfThere’s no denying that good publicity is a business boost. But if you’re a small business owner, retainer PR may not be the solution for your press needs. That’s why this week’s guest, veteran publicist Nora Wolf, created Wolf Craft, the à la carte PR shop for creative business that aims to arm entrepreneurs with the tools and resources needed to cultivate their own media-ready content. If you’ve been wondering how to get featured in your favorite publications for free, then tune in as Phoebe and Nora unpack why earned press matters for small busin...2022-03-1044 minGirl Gang Craft The PodcastOn Becoming an Accomplice to Change with Dr. Akilah CadetAsk Dr. Akilah Cadet how to be a better ally, and she’ll first tell you this: Allyship is a waste of time, because allyship allows for comfort. Instead, the Founder and CEO of Change Cadet, an organizational development consulting firm offering a wide array of anti-racism and diversity services for companies and global brands, calls on each of us to join the lifelong work of being an ACCOMPLICE to change. This week, Phoebe sits down for a powerful discussion with Dr. Cadet on the slippery nature of allyship and how all of us can become soldiers of c...2022-02-2446 min
Girl Gang Craft The PodcastThe Power of Outreach with Roxy Prima & Phoebe CornogIf Coca-Cola, Target, and Apple have to promote their business, so do you. Have doubts? Roxy Prima and Phoebe Cornog of Pandr Design Co. will put those to rest. This week, Phoebe chats with the dynamic biz duo who co-run the successful boutique design agency specializing in custom murals. Tune in to hear how a mutual love for lettering and graphic design sparked a creative partnership between the two founders that has attracted clients like Visa, Target, the Minnesota Vikings, and Lululemon. Roxy and Phoebe attribute their sustained success over the years to consistent outreach and believe i...2022-02-1038 min
Girl Gang Craft The PodcastFinding Myself in Joy + EaseIt’s strangely true that looking back can help pave the way forward, especially following what has felt, for so many of us, like an endless push to an unclear future. In this week’s episode, Phoebe reflects on the past two years of life and business and how the struggles and successes she experienced in a time of instability (hello, 2020-2021) helped her rediscover herself in moments of authentic joy. Tune in for a thoughtful trip down memory lane as Phoebe guides listeners through GGC’s pandemic-motivated pivot and shares the realities of the process: launching the GG...2021-09-2323 min
Girl Gang Craft The PodcastOn Email, Copywriting + Anti-Bro MarketingCan you write copy that leads to major sales without using fear and manipulation tactics? For Tarzan Kay, the answer is a resounding YES. The copywriter-turned-business owner believes high-integrity marketing that’s anti-FOMO, anti-bro, and anti-racist will become the new status quo for online business—and if her company is any indication, things are on the right track. This week, Phoebe sits down with the launch whiz and copy queen to talk all things email marketing, copywriting, and ethical launches. Tune in as Tarzan shares her biggest lessons to date from running a successful company (incl...2021-09-0953 min
Girl Gang Craft The PodcastOn Contracts, Internet Law + Brand ProtectionThis week, Phoebe sits down with Nashville-based Internet and IP lawyer, Maria Spear Ollis, for an insightful and informative discussion on online brand protection for creative entrepreneurs. Quotes:[21:33] The product of your intellectual output is uniquely yours and deserves protecting. [39:30] Don’t let a [bad] situation stop you from doing what you love. A copycat business is not sustainable and is a sign of someone with no creativity. Show Notes Want your business featured on our podcast? email us at hello@girlgangcraft.com2021-08-1940 min
Girl Gang Craft The PodcastOn Auras, Finding Joy + Short-Form Video ContentLisandra Vazquez is a Puerto Rican-born photographer, media strategist, and short-form video expert with a deep fascination for all things media. Her work has explored self-presentation, identity, power, femininity, social comparison, and the tension between fantasy and reality. A passionate researcher and spiritual educator, Lisandra has also provided aura readings for friends and clients alike. Her company, Auraology (which has paused operations—for now!), was created to shed light on auras by way of offering people photographed versions of their aura image. As it did for most of us, 2020 brought Lisandra Vazquez something all creative entrepreneurs are ter...2021-08-051h 00
Girl Gang Craft The PodcastOn Business Wellness + Burnout Recovery with Tiffany Lauren JonesTiffany Lauren Jones is a strategic planner and business coach who helps freelancers, coaches, and consultants organize and plan business goals. She believes in human connection over profit, self-care over hustle, and collaboration over competition. In 2017, after working in apparel product development for eight years, Tiffany set out on her own journey to pursue entrepreneurship with the goal of building generational wealth and opportunities for herself and her clients. She provides one-on-one strategic partnerships, a group coaching program, and educational content for her digital community. Work with Tiffany and learn about her offerings here Follow’s...2021-07-2259 min
Girl Gang Craft The PodcastHow to SHOW You Are an Expert in Your Field, Manage Imposter Syndrome + Create Tiered OfferingsWhat is an “expert,” and why are we all so timid about considering ourselves one? In this week’s episode, Phoebe explains just why YOU need to show up as an expert in your field (because guess what, you already are one) and lays down the steps to doing so whether you run a product- or service-based business. Tune in to learn how to deal with imposter syndrome so you can truly step into your power, distill content pillars from your unique knowledge base, and establish tiered offerings for your business to draw in new customers—and KEEP them. Qu...2021-07-0717 min
Girl Gang Craft The PodcastManufacturing, Marketing, + Growing Your Biz with Tiffany JuAs creatives, we place a great deal of pride in our handcrafted products and our solo entrepreneurship. The pressure to “do it all” is one we each inevitably face, and for many of us, it stops offering a sustainable path to success. For makers especially, the decision to manufacture can be challenging in part due to the existing stigma surrounding factories, particularly those located overseas. In this week’s episode, Phoebe talks outsourcing, manufacturing, and marketing with Tiffany Ju, responsible manufacturing advocate and designer/founder of Chunks Shop. Tiffany dives deep into the complex nature of manufacturing and why...2021-06-2458 min
Girl Gang Craft The PodcastCraft Fair TipsCraft fairs are BACK! Maybe it’s been a while since you’ve busted out the tent and folding table, or maybe you’re new to the whole scene. No stress—we’ve got you covered with these pro tips from GGC Founder and craft fair connoisseur Phoebe Sheman on how to absolutely kick ass at your next IRL market. Tune in as Phoebe breaks down craft fair basics and guides listeners through each stage of the planning, execution, and wrap-up processes, applicable for both outdoor and indoor events. Learn how to find events in your area...2021-05-2716 min
Girl Gang Craft The PodcastMolly Alliman on Intuitive Eating + Body NeutralityFor so many of us, the relationship we experience with food and nutrition is deeply complicated. With “wellness” culture invading our day-to-day lives, whether it’s on our social feeds or in our product recommendations from Google, the path to true wellbeing can be a winding one with what feels like several pitfalls along the way. How do we even begin? In this all-too-relevant episode, Phoebe sits down with Molly to explore the toxic mechanisms of diet culture and how practices such as intuitive eating and body neutrality can help each of us on our journey...2021-05-131h 01
Girl Gang Craft The PodcastRepurposing ContentDoes this sound like you? You’ve created and curated a stellar batch of content that will really put your business on the map. A couple of weeks pass, the content performs well, and you’re stoked! Now what? This week, Phoebe digs into repurposing content, the next step when you’ve created and shared your existing content. After a quick content batching refresher, she lays out the process of how to repurpose strong content in various formats and on multiple platforms to boost visibility and engagement across all channels. Tune in for several tangible example...2021-04-2910 min
Girl Gang Craft The PodcastSylvia Tennant on Design, Size Inclusivity + The Business of StorytellingPhoebe sits down with Sylvia to explore the role of storytelling in her personal business journey, including its integration into Zaleska’s design process, branding, workflow, and marketing. Listeners follow Sylvia’s journey from high school art teacher to maker to curve model as she offers guidance on how to use your personal story to create the business (and life) you want. Sylvia highlights intuitive reasoning and storytelling as meaningful business tool, and explains how all makers and business owners can use narrative and truth-telling to take their business to new heights. She also offers practical guidelines for brands on h...2021-04-1456 min
Girl Gang Craft The PodcastThe To-Do List is CanceledThe to-do list is a hotly contested topic. Are you holding onto yours for dear life? In this episode, Phoebe explores why the to-do list is more harmful than helpful and suggests that it be disposed of—forever. Tune in for an honest examination of how the antiquated to-do list method is creating more stress and anxiety in our lives, why it becomes so linked up with our sense of worth, and how we can all instead take steps to a more holistic (and hopefully, healthier) approach to productivity. Noteworthy quotes: The thing about the to-do is...2021-03-3109 min
Girl Gang Craft The PodcastWitchcraft + Business with Casey ZabalaCasey Zabala is an artist, tarot reader, practicing witch, intuitive mystic, and the founder of Modern Witches Confluence. She is author and illustrator of both Wanderer's Tarot, a feminist tarot deck for modern witches, and Wyrd Sisters Oracle, an oracle deck for connecting with one’s personal magic. With 18 years of tarot experience, Casey believes that divination is a tool for personal empowerment and healing, and hopes to empower others on their path of self-discovery. Casey teaches mystical workshops which center on tarot and divination, and also include crystal healing, magical self-care, and principles of manifestation. Casey ai...2021-03-1740 min
Girl Gang Craft The PodcastShowing Up + Facing Stage FrightNowadays it’s not just good enough to have a strong brand. Today’s customers want to know more about you—the creator. And we get that sometimes it can be a little scary. In this episode, Phoebe discusses tactics on how to add a bit more of your self to your brand, through things like Reels TikToks, virtual events and much more and how to step into your power, face your stage fright, and get comfortable on camera. “This is what makes small businesses special, your story and YOU. This is why customers want to shop your prod...2021-03-0312 min
Girl Gang Craft The PodcastKitiya Palaskas, Creativity + CraftEver wonder, ‘what exactly is a craft-based designer and what do they do?’ Well then meet this week’s guest, Kitiya Palaskas. In this episode Kitiya will discuss how she got her start in this industry, how she stays creative in this crazy, tips to get reaching out and staying on big brands radar, and advice for turning your creative passion into a career. Kitiya Palaskas is an Australian craft-based designer, author and speaker with a multi-disciplinary practice. She specialises in prop and installation design, content creation, illustration and workshops, focusing primarily on using handmade techniques and traditi...2021-02-1853 min
Girl Gang Craft The PodcastHow to Make Your Biz LegitLLC vs Sole Proprietorship, EIN, trademark vs copyright. There are so many things business owners need to tackle to make their business legit in the eyes of the government. In this episode, Phoebe tackles these subjects and providers advice on how to get legit. Episode timestamps: [04:35] Reasons why it's important to take and make your business legit. [05:23] Business structure: What is it and how to determine which one is right for you. [08:23] S-corp vs. C-corp: What's the difference and what do they mean. [10:27] Reasons to be legit! ...2021-02-0424 min
Girl Gang Craft The PodcastMoneywitch on Taxes, Accounting + Financial WellnessJessie Susannah Karnatz is an Intuitive Financial Coach, small business alchemist, and tax preparer bringing Capitalism-Critical financial education to clients in the Bay Area and online and doing it all with impeccable business lady style. Episode Summary Bringing in PPP, tarot, astrology, finances, and personal budgeting, we sit down with Jessie Susannah Karnatz, aka $Money Witch$, to talk about losses, taxes, and financial wellness practices. Episode notes: [01:19] Stop asking, ‘How are you,’ and instead ask this. [14:17] Can you define what bookkeeping is? [27:40 ] Business structure 101: LLC vs. Sole proprietor vs. S-corp [52:10] How does PPP forgi...2021-01-211h 07
Girl Gang Craft The PodcastGGC's Pandemic Pivot + Planning for 2021Phoebe welcomes you into 2021 with a look at how GGC navigated the pandemic and pivoted from in-person events in 2020. She gives details on how they brought their events online, created new offerings like this very podcast, how they managed brand partnerships virtually, and premiered their holiday directory which doubled their typical craft fair profits. Transparent as usual, Phoebe gives revenue numbers and an inside look at her thought process as lead her team with flexibility and creativity. She leaves you with tangible advice on planning 2021. Show Notes Other Links: Content, Email + Brand Partnership C...2021-01-0732 min
Girl Gang Craft The PodcastPeter Davis on Karmic MarketingIn this episode, Phoebe chats with Peter Davis, the CEO and Founder of Ampjar, which instantly matches you with complementary brands who will share your best content with their own loyal customers. Diving into topics like brand storytelling, creating, growing, and scaling your own company, and the good and bad of Facebook ads, Phoebe and Peter discuss this and more in the season one finale of the Girl Gang Craft podcast. Peter Davis is a marketing and social media expert who built his own agency that launched, built and managed the social media presences of bra...2020-11-1947 min
Girl Gang Craft The PodcastDesign + Branding with Meredith CancillaIn this episode, Phoebe sits down with Meredith Cancilla, the Design Director and Owner of Quixotic Design Co.—a remote design agency. Focused on all things branding and growing business, we dive into the tools that every small business needs to create and grow their own brands. Episode Quotes: 08:50 - Learn from Meredith the one big thing to think about when creating a “wow factor” for your brand identity. 12:20 - DIY tips and tricks for creatives and small business owners to utilize when creating their own brand identities. 16:54 - Three common mistakes website mistakes Meredith see’...2020-10-2152 min
Girl Gang Craft The PodcastKeisha Courtney On Finding your Niche + Building CommunityIn this episode, Phoebe sits down with Keisha Courtney, a communications professional, Emmy®-winning journalist, to discuss her latest venture The Driven Yogi. Focused on all things yoga, we dive into how the yoga community can be more inclusive and how the pandemic will forever change the community. Episode Quotes: 08:35 - Discover The Driven Yogi and how it’s continuing education classes are helping make better and more inclusive yoga teachers. 14:09 - Find out from Keisha herself, on what it’s like to have a 9-5 job and pursue your passion project...2020-10-0142 min
Girl Gang Craft The PodcastCreating CommunityCommunity is a way to access wealth. Build your community with the network you already have plus activate new ones. Phoebe dives into how she created community for GGC within the craft fair circuit, and also how she used her yoga teaching to find her event attendees. Learn how to create community IRL and online. Use this technique to expand your social media following, to connect with other entrepreneurs and to expand your customer base. For more entrepreneurial community: Sign up for Level Up Academy. Show notes2020-09-1717 min
Girl Gang Craft The PodcastAdrienne Wiley On Quitting Your Day JobAdrienne L. Wiley is the founder and lead designer for Frolick Jewelry. She launched Frolick in 2004, from a desire to create a collection of jewelry that was vintage inspired but contemporary and effortlessly chic for women of all ages. Adrienne initially learned to make jewelry as a hobby at age 15, but rekindled her interest years later after taking a class at a local bead store. In the beginning she made her designs at the kitchen table and sold them to friends and family. Six months after launching the line, Wiley decided to leave her job at a Fortune 500 company...2020-09-0353 min
Girl Gang Craft The PodcastOutsourcing: How to know you're ready for helpHow do you know when you’re ready for help? Most of us know the vibe, we’re BUSY. And we feel like all of these tiny tasks take a huge amount of time. But the money isn’t necessarily there yet and it feels super scary to even think about taking on help. And like do you hire them as an employee? Are they a contractor? What do I even do? But here’s the thing, paying someone to help you can actually bring in more money. Ultimately it is a decision about ti...2020-08-2014 minGirl Gang Craft The PodcastAli Kriegsman On Building a Goddamn EmpireAli is the co-founder of Bulletin, a wholesale platform that powers wholesale business for individual brands + facilitate order management for thousands of individual retailers. Ali will be publishing her first book, How to Build a Goddamn Empire, with Abrams Books on April 6, 2021. Ali hops on the podcast to talk about how to build a goddamn empire. She talks imposter syndrome, getting funding + the future of retail. Show Notes 2020-07-3042 min
Girl Gang Craft The PodcastTaylor Jay On Entrepreneurship + PivotingTaylor talks about the start of her journey opening up a shop in SoCal. Her body changed from being a size 2 to 12 in 6 months. “What can I make for women that works for all women throughout their body journey?” She played around with some samples and would wear the clothes in her store. She started to sell them in her store, and customers would continue to come back talking about how much they loved the pieces they bought from her, not the other pieces she was selling instore bought from wholesales, but HER pieces. Quotes : “I’ve le...2020-07-1739 min
Girl Gang Craft The PodcastMultiple Revenue StreamsOn this episode we talk about creating multiple streams of revenue for your business. Since Girl Gang Craft has been mostly a craft fair business in the past, and since we have not been able to have events in 2020 and not sure what the rest of the year holds, creating these multiple streams of income has saved the business. Today on the Podcast we will be talking about the GGC revenue streams to inspire how you can diversify your own revenue streams and create more flexible wealth. As we have learned this year, anything could happen, and your biz...2020-07-0319 min
Girl Gang Craft The PodcastChampagne, Photography + Asking for What You WantChampagne is a fashion photographer based out of Los Angeles, and co-founder of Bookha Studios, an event space and lifestyle studio in downtown LA. She has traveled the world over shooting campaigns for brands like Nasty Gal and Charlotte Russe. You may recognize her pink hair and phenomenal creative eye from our Girl Gang Craft Instagram feed, where we feature her product photography AND her modeling regularly! Champagne built her photo business from the ground up, and is here today to share her insights and advice on photo campaigns for YOUR business. Phoebe sits down with Champagne to...2020-06-1858 min
Girl Gang Craft The Podcast6 Elements of Brand Identity with Phoebe ShermanIn this episode, Phoebe takes a deep dive into all things brand identity. Learn the 6 elements of a brand and how you can cultivate these essentials for your biz. Plus how to tell your brand story and create a brand style guide. Show Notes Get 40% off Winc Abode Spark FREE 2 Months 2020-05-2120 min