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The Phorest Blog
The Phorest BlogEarn Award-Worthy Reviews with Phorest’s Online Reputation ManagerAsk any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have heard it a million times: humans are social creatures. Referrals and online reviews appeal to our very human need for trust and validation. They offer us an example of social proof. And now that a serious amount of our social life has migrated online, online reviews are more important than ever. To read the blog, click here. Published on August 18, 2022 by Aubree Calderwood
2025-06-0504 minThe Phorest Blog
The Phorest BlogHidden Gems: Phorest Tools to Transform Your TeamAt the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest’s deep connection with our clients, five powerful tools that salons, spas, and clinics can start using today, and an incredible real-life story of resilience and transformation from Luisa Garcia, owner of Soleil Salon and Spa.  To read the blog, click here. Published on March 9, 2025 by Steph Fernandez Keep...
2025-05-0113 minThe Phorest Blog
The Phorest BlogElevate Your Salon, Clinic, or Spa’s Marketing With These 5 Phorest ToolsGreat marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you're juggling clients, managing a team, and running a business, finding the time to market can feel impossible. That’s why Phorest created its wide array of marketing tools for the professional hair and beauty industry. From helping you plan and execute a marketing strategy to providing high-quality templates, these are the Phorest features that make planning, implementing, and sticking to your marketing plan easier. Subject to regional availability of Phores...
2025-04-1006 minThe Phorest Blog
The Phorest BlogOptimising Medspa & Aesthetic Clinic Operations with PhorestWhat if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In their Salon Owners Summit session, Aoife Hannigan, Director of Engineering, and Verna Wall, Head of Research at Phorest, showcased how Phorest is revolutionising medspa and aesthetic clinic operations through AI, automation and workflow optimisation. To read the blog, click here. Published on March 9, 2025 by Steph Fernandez Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
2025-03-1805 minThe Phorest Blog
The Phorest BlogDigital Loyalty & Referrals: What’s New at PhorestLoyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it easier than ever to reward repeat visits and turn happy clients into your best promoters. To read the blog, click here. Published on February 4, 2025 by Steph Fernandez Explore these features today, or book a demo...
2025-02-0406 minThe Phorest Blog
The Phorest Blog7 Things You May Not Know You Can Do With Your Phorest Salon SystemHave a bit of downtime after the holiday season? Get to grips with some of Phorest’s ‘hidden gem’ features! Set yourself up for a successful year with our list of seven things you may not know you could do with your Phorest salon software system! To read the blog, click here. Published on January 16, 2024 by Gregory Twohig Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!
2025-01-0905 minThe Phorest Blog
The Phorest Blog7 Ways Phorest Salon Software Keeps Your Business Cyber-SecureIn a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed to safer software solutions for the professional hair and beauty industry, allowing you to focus on serving clients and running a business that thrives without having to worry about whether your system and data are safe and secure. To read...
2024-10-2908 minThe Phorest Blog
The Phorest BlogUsing AI and Smart Features in Phorest to Boost Salon OperationsYou’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, and client retention becomes increasingly complex. That’s where Phorest’s AI-powered features and smart technology come in. More than just automating tasks, Phorest gives you intelligent tools that help build your business – optimising bookings, re-engaging lost clients, and providing insights that drive growth. With Phorest working behind the scenes, you can streamline operations and elevate your salon, clinic, or spa’s success, without the extra workload.
2024-10-2409 minThe Phorest Blog
The Phorest BlogCelebrating Success with the 2024 Phorest Client Experience AwardsThe 2024 Client Experience Awards have now landed across the globe, and the Phorest team went out to deliver awards to celebrate dedication to client care! Hear more about what it was like to meet incredible teams behind some of the most consistent, exceptional services and unforgettable experiences. To read the blog, click here. Published on October 11, 2024 by Steph Fernandez Want to learn more about Phorest and how you can be in with the chance of joining our winners next year? Book your no-obligation demo with Phorest to discuss your goals and how Phorest c...
2024-10-1505 minThe Phorest Blog
The Phorest BlogConnecting UK Beauty Professionals with Job Opportunities: Phorest’s Response to Sk:n Clinic ClosuresOn July 17, news broke that one of Britain’s largest networks of specialist skin care clinics, sk:n, unexpectedly ceased trading on Tuesday evening, July 16. This has left over 450 beauty professionals (some reports say upwards of 800) from over 70 branches across England and Scotland suddenly unemployed. Losing your job is one of life’s most stressful experiences, no matter how resilient you are. Income loss, alongside the upheaval caused by circumstances outside our control, can lead to feelings of anxiety, powerlessness and even trauma. Here at Phorest, we want to help alleviate this stress.   To read...
2024-07-1905 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorYou Asked, We Listened: Get Ready for the Phorest Summer Collection[267] The Summer Collection, like everything else at Phorest, was designed to better help you manage your business with Phorest and started from conversations with real business owners and their teams. To celebrate this release and its transformational updates, this hourlong episode focuses on four specific features: the Phorest Ads Manager, PhorestGo 2.0, Expert Recommendations and Premium Consultations. Featured in this episode: Ronan Perceval, Founder & CEO at Phorest Salon Software Patrick Monaghan, CPO at Phorest Salon Software Edyta Laveryd, Senior Product Manager at Phorest Salon Software Brian Finnegan, Product Lead at P...
2023-07-2457 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorVerna Wall on Research at Phorest and Success Stories From the Salon Floor[263] For the past 12 months, Verna Wall (Research Manager), Rich Cullen (Lead Product Designer) and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They've been looking at the data and asking questions, all with a simple motive: to find out what the best salons are doing to be successful. Featuring Verna Wall, this episode explores what the role of a researcher entails and what research looks like at Phorest, all the while discussing specific data points and insights. Also featured in...
2023-04-1034 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorSian Gray on Phorest’s Commitment to Helping Salons Reach Their Growth Potential[235] In CEO Ronan Perceval’s words: “We have taken the next step in our growth journey with a brand new look, but it means nothing unless our salons are on that journey beside us.” It’s what comes with our new look that matters most to us and this industry, our industry. Introducing the Phorest Growth Fund: a new initiative announced by Phorest Salon Software and our commitment to helping salons worldwide reach their growth potential by providing a financial boost to their growth plans. In this episode, hear Sian Gray, Director of Global Marketing at Phorest...
2022-02-2124 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorRonan Perceval on the Story of Phorest[234] It’s 2004. Phorest’s Founder & CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in the first infant version of Phorest’s Software. “I wondered if I would ever truly delight the salon owner waiting in front of me. I can barely remember what else happened that day, but I remember this very clearly. It was my goal to make sure that everything in her growing business was working smoothly and I knew if I got it right, together we could bring more revenue in through her door.” Of course, we now kno...
2022-02-1440 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorThe Most Popular Phorest FM Episodes of 2021[233] Season 5 is officially a wrap with over 1570 minutes of inspiring stories and conversations you can now catch up on! In this very last episode of the season, we give you the top ten most downloaded episodes of the year. Which one was your favourite? Links: Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.  Leave a Rating & Review: http://bit...
2022-01-2438 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorPhorest’s 2021 Year in Retrospect With Ronan Perceval & Sylvie McDermott[232] Another year, another retrospect! For the second to last episode of Phorest FM's fifth season, Phorest CEO Ronan Perceval and COO Sylvie McDermott recall and discuss 2021's highs, feature releases, and more! Links: Book your tickets for the Brave New World Gala Dinner: IE — https://www.phorest.com/brave-new-world/ UK — https://www.phorest.com/gb/brave-new-world/ USA — https://www.phorest.com/us/gala-dinner-california/ CA — https://www.phorest.com/ca/gala-dinner-california/ Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited a...
2021-12-1348 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Strategies to Earn & Leverage Award-Worthy Reviews[225] There are many industry awards out there, but nothing is more important than what your clients think. We are an industry driven by referrals, and no matter how good you are at selling your business, word-of-mouth will always have a unique power. And as the pandemic has migrated a serious amount of our social life online, online reviews have become a staple in our culture. In fact, according to BrightLocal's research, the average consumer reads ten reviews before feeling able to trust a business, and 73% of consumers only pay attention to reviews written in the last month. ...
2021-09-2727 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Retaining & Rewarding Your Team With Ease[221] With widespread staff shortages being a real challenge in the industry at the moment, growing and developing your current team has never been more critical. Earlier this year, Phorest released its Staff Performance feature allowing staff to monitor their own KPIs such as revenue, transactions for services, product retail and client booking. Staff Goals now expands on this and empowers stylists & therapists to set goals for themselves against these key metrics. Joining the show to discuss the latest Staff Performance feature upgrade are Mobile Designer Rich Cullen and Phorest Go Product Manager Daniel Devitt. Check out the...
2021-08-3027 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: A Revamped Reporting Suite to Help You Make Sharper Business Decisions[216] Being a business owner can be an all-consuming reality. Along with the mental load of your daily to-do lists, you have to keep the big picture in the back of your mind. And while following your intuition is important (no one knows more about your business than you do), actively monitoring your salon's data will help you drive better informed decisions. Ready to turn insights into action? To discuss Phorest's work on revamping its suite of salon reports, this week's episode features one of our own: Sean O'Sullivan, Associate Product Manager. You can also listen to Sean's...
2021-07-2618 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Dedicated to Your Salon’s Growth and Success[214] Leading with innovation and bringing teams together to drive business success, Phorest Salon Software is used by 100,000+ salon and spa professionals worldwide. Founded as a technology company, today, it represents a dedication to being the partner that helps salon owners achieve their dreams. In 2021, Phorest empowers salons, spas, and aesthetic businesses to manage, market, and grow their business through innovation in technology, personal growth, mentoring and support.  And this week on the show, USA Key Salon Success Manager Siobhan McCaffrey joins us to discuss how the Success Manager role in Phorest is different to one o...
2021-06-2830 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: 30Days2Grow Is Back With a New Upbeat Spin for the Summer[210] Building on the success of last year’s 30Days2Grow QuaranTEAM Edition which saw thousands of salons globally take part in daily tasks, this year’s challenge has been reimagined for the new era as the Thrive Edition! With a distinct lack of Covid-related tasks or pandemic talk, the theme is centred around positivity, wellness and brings together all aspects of running a salon business in a free 30-day challenge. On the show with us this week to discuss the ins and outs of the challenge is no other than Shauna O'Halloran, Head of Brand & Global Content at P...
2021-05-3132 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Committed Clients Every Time, With Online Deposits[205] With social distancing and capacity restrictions still in place, cutting down on no-shows has never been more important. Online Deposits allow salons to take an upfront deposit from clients when they make their online booking, guaranteeing a better commitment from clients. This week, Head of Phorest Pay Europe Niamh Greaney joins the show to discuss how Online Deposits can help your salon and simple steps to set them up in Phorest. Links: Watch this episode on YouTube: https://youtu.be/t2wG_Yyr7LI Click here to subscribe to the weekly...
2021-04-2627 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Check Your Salon Online Health Score & Find New Avenues for Digital Growth[201] The COVID-19 global pandemic has accelerated the need for all businesses to connect, sell and communicate online. Now more than ever, businesses that capitalise on social media, digital advertising and e-commerce not only survive, but thrive. If 2020 was the year of change, perhaps 2021 can become the year of opportunity: how well has your salon adapted to consumer behaviour changes? This week, Head of Phorest Pay Europe Niamh Greaney joins the show to talk through how salons can get a personalised report on their business' Online Health Score and identify the triggers they can pull to up their...
2021-03-2930 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Unleash the Power of Staff Performance[196] Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon managers want to keep staff motivated, engaged and focused on their performance metrics. In turn, their team members want to be challenged, empowered and inspired to achieve their potential. Yet, one of this year's biggest challenges will be motivating staff and teams on furlough, part furlough, disengaged, bored, scared or struggling with their own mental health. The staff feedback process just got so much easier. Your team can now check on their key performance metrics, such as...
2021-02-2236 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorThe Most Popular Phorest FM Episodes of 2020[192] Season 4 is officially a wrap with 1587 minutes of inspiring stories and conversations you can now catch up on! A massive thanks to all of the wonderful guests worldwide, giving their take on topics that can help the industry shine and grow, but also to every one of you who's tune in this year. In this very last episode of the season, we give you the top ten most downloaded episodes of the year! Support Closing Days: USA: December 25th and January 1st  IRE/UK: December 25th, 26th, and January 1st Links:
2020-12-2125 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorPhorest’s 2020 Year in Retrospect With Ronan Perceval & John Doran[191] This week on Phorest FM, Killian and Zoe welcome back to the show Phorest Salon Software CEO Ronan Perceval and CTO John Doran for the annual "year in review" episode. Expect discussions around resilience, feature releases, and more importantly, things to look forward to in the coming year. Links: Get your ticket for the UpLift! Virtual Event on January 25th, 2021: https://linktr.ee/phorest_uplift Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's c...
2020-12-1436 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Embracing the New Virtual Reality With Video Consultations[189] COVID-19 has created a considerable shift in consumer behaviour, forcing salons and spas around the world to adapt quickly. Whether you're facing a temporary closure or not, there are various ways video consultations can help you stay connected with clients and generate revenue. This week's episode features recent podcast recaps and an interview segment with Aisling Scolard, Product Owner at Phorest, discussing the latest Video Consultations integration and how some salons have embraced the new virtual reality so far. Links: Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX Beat 2020 Educational Series (US/C...
2020-11-3029 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Text Conversations With Your Clients, at Your Fingertips[184] In a post-COVID world, less waiting time for clients inside the salon is essential. This week's episode features recent podcast recaps in addition to an interview with Rob Hewitt, Head of Product Marketing & Retention at Phorest. In said interview, he’ll be discussing Phorest’s latest US feature, Phorest Chat. Bringing the human touch to your clients will never have been easier with one-to-one text conversations with your clients from your dedicated salon SMS number. Links: Watch the US “Lifestyle Recruiting” webinar on-demand: https://bit.ly/2GcUWHO Watch the UK/IE “Back On Track” webina...
2020-10-2626 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Your 5-Star Fan Club Is Waiting[180] September: less episodes, lots of planning! We're headed into the last quarter of the year and preparing the 13 remaining episodes to Season 4. This week on the show, we talk about online reputation with Salon Business Advisor Sinéad Norman, discuss our recent episode on community, announce a few upcoming blogs, webinars and everything else in between. Links: [Blog] The Importance Of Reviews & Getting To The Top Of Google With The Phorest Online Reputation Manager: https://bit.ly/3jltypm [Webinar] Lifestyle Recruiting, Building A Salon Team That Helps You Scale: https://bit.ly/3n71V...
2020-09-2823 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Slicker Than Ever Marketing to Help Fill Your Calendar[178] This ‘new normal’ definitely hasn’t come without its challenges, but the good news is Phorest is here to help. Catch up on everything that's happened in August! This week's episode features recent blog and podcast recaps in addition to an interview with Product Manager Aisling Scolard on Phorest Salon Software's new and improved Email Editor. Links: [Blog] Digital Consultation Forms, A Step Closer To Your Safe & Paperless Salon: https://bit.ly/2ED7qYa [Blog] Taking Control Of Your Colour Business With Vish: https://bit.ly/3gF2NtD [Blog] Life Beyond COVID...
2020-08-3140 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorA Trip Down Memory Lane: Sarah Doyle on Two Decades of Phorest Features[177] This week's conversation is more like a story, a trip down memory lane, as the title suggests. On the show, we welcome Sarah Doyle, owner of Templeogue Beauty Clinic (@templeoguebeauty) in Dublin — one of Phorest Salon Software's first clients, going back 17 years ago. We discuss her journey with Phorest, what it was like back in the days, the features she's adopted over time, and how from listening to clients, she's gained insights into what they look for in a salon; what's important to them. Links: Visit Templeogue Beauty Clinic's website: https://templeoguebeautyclinic.ie/index.html Click her...
2020-08-2426 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Prepare and Protect With Pre-send Consultation Forms[173] Catch up on everything that's happened in July! This week's episode features recent blog and podcast recaps in addition to an interview with Product Designer Mikey Cannon on one of Phorest Salon Software's many features keeping your salon staff and clients safe: pre-send consultation forms. Links: [Blog] How To Maintain A Post-Lockdown, Top-Quality Salon Experience: https://bit.ly/304c0GU [Blog] US Beauty Booking Habits Post-Lockdown: https://bit.ly/2CMO42h Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by...
2020-07-2732 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Support for Your Salon’s Reopening Strategy[169] Catch up on everything that's happened in June! Featuring recent blog and podcast recaps as well as interviews with Phorest Salon Software CEO Ronan Perceval, Education Trainer Rachel McAdam and Product Designer Richard Cullen, this week's episode is all about supporting your reopening strategy. Links: [Blog] The 3 Marketing Emails You’ll Need for A Successful Salon Reopening: https://bit.ly/2YIuMmP [Blog] Salons Reopening: Survey Reveals That Main Concern Is Safety Of Staff: https://bit.ly/2BaRxH3 Access the Back In Business, With Phorest information page at www.phorest.com/c19 Cl...
2020-06-2952 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorInside Phorest: Salon Reopening Tools With Aisling Scolard[165] Catch up on everything that's happened in May! This week's episode features an interview with Phorest Product Manager Aisling Scolard on salon reopening tools, blog recaps as well as snippets from previous interviews with Neil Ducoff (CEO & Founder of Strategies), Tom Chapman (award-winning UK-based barber & international educator) and Zane Hagy (PR and marketing professional). Links: Access the Back In Business, With Phorest information page at www.phorest.com/c19 Click here to watch all of Phorest Salon Software's webinar replays on-demand Click here to subscribe to the weekly Phorest FM email ne...
2020-05-2535 minThe Phorest Blog
The Phorest BlogOnline, On-Demand & On-The-Go Training With Phorest AcademyGetting up to speed with new systems should blend seamlessly into your day-to-day activities — allowing you to learn what you need when you need it. Introducing Phorest Academy: the learning portal that meets the demands of busy salon professionals. Click here for the written version of this blog. About the author In Phorest Salon Software’s Education Department, Killian Vigna focus includes making training more accessible to owners and their businesses, as well as helping modernise the content and tools used to deliver all educational material. Killian currently oversees the rollout of Phorest Acade...
2020-02-1205 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorThe Most Popular Phorest FM Episodes of 2019[145] The year 2019, done & dusted! We're talking over 30 hours of building a community through educational and inspiring stories and conversations, with guests from all around the world giving their take on topics that can help the industry shine and grow. In this very last episode of Phorest FM's third season, we give you the top ten most downloaded episodes of the year! Support Closing Days: USA: 25th December and 1st January IRE/GER/UK/AUS: 25th, 26th December and 1st January Finland: 24th, 25th, 26th December the 1st & 6th of January
2019-12-2317 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorThe Most Popular Phorest Blog Articles of 2019[144] The Phorest Blog: your trusted resources for all the latest salon marketing & management tips, trends & best practices. In this episode, Killian and Zoe discuss the top 10 most popular Phorest Blog articles published in 2019, based on how much traffic each post got over time. Cheers to another great year ahead! Support Closing Days: USA: 25th December and 1st January IRE/GER/UK/AUS: 25th, 26th December and 1st January Finland: 24th, 25th, 26th December the 1st & 6th of January Links: The Most Popular Phorest Blog Articles Of 2019
2019-12-1622 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorPhorest’s 2019 Year in Retrospect: A Discussion With Ronan Perceval & Barry Quinn[143] Another year essentially done and dusted! In this episode, Killian and Zoe welcome back to the show Phorest Salon Software CEO, Ronan Perceval, and General Manager USA & Global Head of Sales, Barry Quinn, to discuss the past 12 months, what new features were released and more importantly, what’s in store for the company and product in 2020. Links: Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland Book a free 15-30 minute consultation on The Salon Mentorship Hub This episode was edited and mixed by Audi...
2019-12-0939 minThe Phorest Blog
The Phorest BlogThe Importance of Reviews & Getting to the Top of Google With the Phorest Online Reputation ManagerBy building and monitoring your business’ online reputation, you’re putting your salon or spa in the best possible position to get clients - new and existing - in more often, spending more. You know from your clients that you have an excellent in-store reputation. But do the comments left about you online match the word on the street?  Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written...
2019-07-1208 minThe Phorest Blog
The Phorest BlogSave the Date: Conscious Hair & Beauty in London This August!With the damage to our environment and the increase of plastic waste an ever growing concern, becoming more knowledgeable about the products we use, our actions and habits is key in discovering how we can make friendlier choices for both the environment as well as for ourselves. Conscious Hair & Beauty gives the opportunity for like-minded salon owners and managers to network and learn about the importance of sustainability and wellness within the fast-paced world of hair and beauty salons. Tickets are on sale now! Get yours here! Who wrote the article? Zoé Béli...
2019-07-1103 minThe Phorest Blog
The Phorest BlogYour Customers Tell Us Exactly What They Want to See on a Salon or Spa WebsitePhorest Salon Software research shows 46% of bookings happen when salons are closed; and 32% of salon and spa customers expect an online booking option. Find out more in this episode! Who wrote the article? Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when managing a salon; she also contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more...
2019-06-2011 minThe Phorest Blog
The Phorest Blog3 Sms Ideas to Boost Men Bookings This Father’s DaySalons can often forget to target their male clientele… make sure the men in your clients' lives get some pampering this June! To help you get started, we’ve designed three SMS templates that you can tweak to your needs. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been...
2019-06-0704 minThe Phorest Blog
The Phorest Blog25 Salon Conversation Starters to Use With New ClientsTrust is the foundation for loyalty; what will increase your chances of rebooking clients. However, to build trust, you need to develop a relationship. Being a stylist, therapist or a hairdresser might require you to put on an extroverted persona, but that doesn't mean you always feel at ease meeting people. If you're more of an introvert, conversation starters can sometimes come in quite handy. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her ed...
2019-06-0605 minThe Phorest Blog
The Phorest BlogThe 7 Wonders of the Perfect Salon Phone MannerAnswering professional calls is very different from answering personal ones. It’s easy to slip up and affect your salon or spa’s reputation. Make sure you’re always on your A-game by adopting a rigorous phone etiquette. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in dev...
2019-06-0505 minThe Phorest Blog
The Phorest BlogJumpstart Summer With These June Salon Marketing IdeasThe sun is shining, the temperature is rising and school is almost out! Plus, the non-official summer kickoff in the United States is Memorial Day, which comes around late May. Safe to say that summer has arrived! Make sure you’ve bought new sunscreen; the season of burns is upon us! In the meantime, we have some June salon marketing ideas ready for you to avail of, and you’re going to love them. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and spe...
2019-05-2406 minThe Phorest Blog
The Phorest Blog5 Concrete Ways to “End It” With Salon No-ShowsSometimes, SMS booking reminders just aren’t enough to get a client to show up. And while it’s crazy to think it’s possible to completely eliminate no-shows, there are ways to reduce their frequency to the real emergencies only.Find out how in this episode! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ir...
2019-05-1705 minThe Phorest Blog
The Phorest BlogHow to Turn a Contact Into a Salon Mentor in Just 5 StepsCoaches and mentors are there to help you see more clearly when you’re stuck in a rut. “Give a man a fish and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” To build and nurture a relationship with a mentor, you’ll need to be patient. You might not always get an answer from people you reach out to. Sometimes it might be the way you asked or what you said. Other times, it might be because the person you've approached is just too busy. Keep at it and use th...
2019-05-1506 minThe Phorest Blog
The Phorest BlogFun & Relatable: Emoji in Salon Sms & Email Subject LinesThey're attention-grabbing, they tell a story and because they're visual, we process them much quicker. More and more, we're seeing an uptake in emoji with brands in various industries. What about in the hair and beauty space? When added to salon SMS & email subject lines, can they increase open and click-through rates? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with...
2019-05-0804 minThe Phorest Blog
The Phorest Blog9 Things You Should Expect From Your Point-Of-Sale SoftwareWith so many point-of-sale software providers out there, how do you even start making up your mind on one? Consider these 9 key features to make an informed decision for your business. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phore...
2019-05-0705 minThe Phorest Blog
The Phorest BlogWhy You Must Learn to Delegate to Be a Good Salon LeaderDelegation is and will always be at the heart of true leadership, and yet, it’s a discipline and a procedure that many struggle to master. Think about it this way: if management is about developing people, then good delegation is about bringing the best out of those same people. Think about how you manage your staff at the moment. What does delegation mean to you as a salon owner? Does it keep you up at night in cold sweats? Are you delegating to build people or are you getting rid of work you don’t like? Who...
2019-05-0307 minThe Phorest Blog
The Phorest BlogWhat You Can Learn From 5 NYC Salons for Men’s HaircutsAccording to a study from male-focused manufacturer American Crew, 70 percent of walk-in business is men. Seventy percent of walk-ins is no joke. Think about it: for every 10 walk-ins, that’s 7 men’s haircuts for your salon... or another one down the street. But why? What makes a potential male customer choose one salon over another? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content...
2019-05-0207 minThe Phorest Blog
The Phorest BlogMay Salon Marketing: Warm Weather, Weddings & More!Wedding season and warm weather are upon us! Which means two things for your salon/spa. First, that if your clients aren’t already starting to book their holiday flights, they’re about to. Which means it’s time to get them prepped for the sun before they head off. Second, those who’ll be tying the knot will start booking their hair and beauty appointments. Plus, if you’re based in North America, you also get Mother’s Day to market your treatments and services... isn’t the first month of summer just the greatest? Who wrote the arti...
2019-04-3005 minThe Phorest Blog
The Phorest BlogLeveraging the Client Experience Award to Increase BookingsThe Phorest Salon Software Client Experience Award is not based on public votes or judging panels, but rather on how the people who spend their money in your salon or clinic felt about what you provided them with throughout the year. In this episode, learn how to leverage the award to increase client bookings. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Buil...
2019-04-2604 minThe Phorest Blog
The Phorest BlogSalon Rebranding: Doing It for the Right ReasonsRebranding can be quite hurtful to your business when it’s not done right. The best way to avoid the identity crisis and the budget overspend is to think about your why, goals and strategies, and establish a plan to achieve them! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and co...
2019-04-2505 minThe Phorest Blog
The Phorest BlogThe Art of Boosting Loyalty & Rebooking Salon ClientsYou would think that such a simple thing as rebooking on the day or getting clients to join your loyalty program should be relatively straightforward to implement in a salon, but it’s actually quite difficult. And while it’s a challenge, it’s not something you can afford to miss out on. In this episode, learn how to bring those conversations up effectively with clients. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educa...
2019-04-1905 minThe Phorest Blog
The Phorest Blog5 Salon Social Media Hacks for Effective MarketingIn this episode, we focus on 5 simple but effective salon social media hacks to grow your following and engagement on social. Because really, the more you focus on how to be social rather than how to do social, the better your results will be. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Aus...
2019-04-1706 minThe Phorest Blog
The Phorest Blog15 Great Conversation Starters to Use at Salon Industry EventsWith or without a colleague, the conversation starters in this episode will feel natural and can help take the stress out of networking at salon industry events. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such...
2019-04-1604 minThe Phorest Blog
The Phorest Blog5 Ways to Add Clients to Your Salon & Spa Email DatabaseYour salon & spa email database is a crucial tool to stay competitive amid other businesses. Sending out news and promotions through email is necessary nowadays. Email marketing can definitely sound very daunting at first. WHO are you sending these emails to and HOW do you gather your clients’ email addresses in a compliant way? Hear about 5 simple ways to have your clients agree to giving you their email addresses (but before you send them any news and promotions, make sure you have their explicit consent to do so). Who wrote the article? Zoé Bélisle-Springer is a...
2019-04-1204 minThe Phorest Blog
The Phorest Blog15 Salon Sms Templates to Breathe Spring & Easter Into Your CampaignsAs the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing campaigns. After all, there are many holidays throughout the season – for some, Mother’s Day has passed, but think about Easter, Earth Day, etc – all of these holidays are revenue driving times for salons and spas. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educ...
2019-04-1105 minThe Phorest Blog
The Phorest BlogHow to Be Fully Booked Thanks to Salon Client RetentionOf all the numbers you keep track of in the running of your salon, your client retention rate should be considered just as important as your service revenue, retail revenue and employee retention rate. According to CTL Europe, a 2% increase in client retention has the same effect on profits as cutting costs by 10%. In this episode, hear about some strategies to help you increase your numbers. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her...
2019-04-0506 minThe Phorest Blog
The Phorest Blog5 Ways You Can Use Video Marketing to Promote Your SalonThe biggest misconception about creating video content is that it's always so expensive. Wrong! Today, with the simple use of your smartphone, you can produce your content free of charge. Sure, if you want to go for huge video campaigns like the ones L'Oreal and such brands produce, that's going to be costly. However, you don't have to go down that road to make an impact on your audience. Find out more in this episode! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog po...
2019-04-0304 minThe Phorest Blog
The Phorest BlogHiring Great Salon Staff: Why You Shouldn’t Call a ReferenceStandard practice in reference checking usually looks something like this: you’ve interviewed the candidate a couple of times, and they’ve made it to the reference-checking stage. They have provided you with 2 references, which you cold call. Half the time, it may feel like you are an inconvenience, but some boxes are ticked and that’s the end of the process. But in our experience, to hire great salon staff - and even employees in general - for reference checking to be really effective, the candidate must get their references to ring you. Who wrote the article...
2019-04-0205 minThe Phorest Blog
The Phorest Blog5 Signs You Should Invest in a Salon Software SolutionIn today’s fast-paced world, where more and more consumers are turning to social media, apps and other technological advancements such as artificial intelligence, it makes a case for businesses to also go down the digital road. The hair and beauty industry is no different. Change is scary, but if you find yourself stuck with any of the 5 challenges listed in this short podcast, it’s probably time you invested in a salon software solution. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcas...
2019-03-2707 minThe Phorest Blog
The Phorest Blog3 Successful Salon Mother’s Day SMS Campaigns You Can StealWhat are you doing to celebrate and recognise the mothers in your salon or spa’s client database this year? Find out how 3 Phorest Salon Software clients' Mother's Day SMS campaigns provided on average, a 21X ROI in previous years. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe...
2019-03-2605 minThe Phorest Blog
The Phorest BlogSteve Gomez: Interdependent Leadership to Improve Team Culture & ProfitsSteve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. In his 2019 #salonsummit workshop, Steve tried to distil all his years of expertise on interdependent leadership down to 30 minutes – no easy feat! Here’s what we learned. Who wrote the article? Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the P...
2019-03-1507 minThe Phorest Blog
The Phorest BlogIntroducing Phorest’s Email Marketing Editor Complete RedesignLearn more about Phorest's latest email marketing editor redesign! Includes access to a library of images, spell check and full ROI performance tracking. Who wrote the article? Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success. Full link https://www.phorest.com/blog/phorests-email-marketing-editor-redesign/ Check o...
2019-03-1405 minThe Phorest Blog
The Phorest BlogMaking Tax Digital for UK Salons: Helping You PrepareNew rules being introduced by the UK government, under the term ‘Making Tax Digital’, mean that UK-based businesses with a turnover exceeding £85,000 over a period of 12 months will have to keep VAT records in digital format, and do VAT returns using software from April 2019. Learn more about how you can prepare for this new government initiative. Who wrote the article? Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when manag...
2019-03-1205 minThe Phorest Blog
The Phorest BlogCreating Exquisite Salon Email Subject LinesEmail marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. But for them to get that information, you’re going to need them to open up the email, right? The question is, what should you say in your salon email subject line to make them open the said email? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow...
2019-03-0804 minThe Phorest Blog
The Phorest BlogHow to Get Your Salon Facebook Business Page to Rank High on GoogleIf you have a salon website (which you should), then you’re probably somewhat familiar with the term SEO. At the very least, you’ve probably heard it before. But your website isn’t the only thing to make sure ranks on Google. In fact, Facebook has, over time, pretty much become the second home page for your business. During this short podcast, you will learn how to optimise your salon Facebook Business Page and inherently, make it rank higher on Google. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co...
2019-03-0705 minThe Phorest Blog
The Phorest BlogBuilding Your Salon or Spa’s Online Presence? Mind Your Manners!Whether it be on Twitter, Instagram, Facebook or any other social media platform, rules can change overnight. You have to be attentive, or you could quickly end up going against etiquette, which is something you want to avoid at all costs. Over time, however, some of the rules for conversational platforms such as Instagram and Twitter, seem to have stuck. Here are some of them. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics...
2019-03-0503 minThe Phorest Blog
The Phorest Blog3 Tips to Strengthen Your Salon Retail Sales Rep RelationshipDo you ever reach out to your salon retail sales rep to tell them about what you’re putting forward as the product of the week? Do you ever let them know how successful their products are or how clients are reacting to them? If you don’t, it’s probably time you should. But how do you do that? How do you develop that strong relationship? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through...
2019-03-0104 minThe Phorest Blog
The Phorest BlogHow to Write Irresistible and Simple Salon Press ReleasesContrary to popular belief, writing press releases isn’t all that hard. However, there is a certain format to it. Master the craft with our 5 easy steps and ensure your efforts are seen, shared and clicked on! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees...
2019-02-2606 minThe Phorest Blog
The Phorest BlogDavid Barnett on Salon Culture and Recruitment: Top InsightsDavid Barnett walked on stage with the intention of getting people to think and leave the Salon Owners Summit 2019 buzzing with ideas they could implement in their salon as soon as they got back home. In his presentation, he talked about how he and his wife created a 7-figure business with multiple 6-figure stylists and how they focused on culture and recruitment to build a business that every stylist wanted to be a part of! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podca...
2019-02-2205 minThe Phorest Blog
The Phorest BlogChristina Kreitel on Building a Personal Brand: Top InsightsAfter teaching on all the main stages of North America, travelling internationally, and completing hundreds of private tutoring and classes with stylists and salons across the world, native of Utah and owner of Intrepid Studio Salons, Christina Kreitel was more than ready to speak at the 2019 Salon Owners Summit. The topic of her talk? Getting the perfect clients, becoming more profitable and building a personal brand. Here’s what we learned. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helpin...
2019-02-2005 minThe Phorest Blog
The Phorest BlogRyan Holiday on Stoïcism & Overcoming Obstacles: Top InsightsAt the 2019 Salon Owners Summit, Ryan Holiday gave attendees a snippet of his wisdom and a new perspective on dealing with adversity. Inspired by a set of philosophical principles used by icons from John D. Rockefeller to Amelia Earhart and Steve Jobs, his talk made attendees take stock of their lives and careers through the timeless lens of stoicism. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s wr...
2019-02-1506 minThe Phorest Blog
The Phorest BlogJo Fairley on Building a Beautiful Business: Top InsightsJo Fairley is an entrepreneur best known for creating the Green & Black’s chocolate brand in 1991, which she ran with her husband before Cadbury bought it in 2005. Today, a lot of her work focuses on her recent ventures which include an organic bakery, natural food store and a nine-room salon and wellbeing centre. Also a brand consultant, award-winning author and journalist, Jo has written for a wide range of newspapers and magazines. As the first speaker to take the main stage at the Phorest Salon Owners Summit 2019, she shared her secrets to building a beautiful business, recounting the rollercoaster jo...
2019-02-1305 minThe Phorest Blog
The Phorest BlogGood, Better, Best: Introducing the Predictive Rebooking SMS FeatureFrom looking at the data from the 5000 clients using Phorest, it is clear that salons who rebook their clients on the day tend to outperform those that don’t. And sometimes, it’s the small things that make the biggest difference. Introducing the predictive SMS Rebooking feature. Who wrote the article? Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from...
2019-02-1204 minThe Phorest Blog
The Phorest Blog5 Ways a Brand New Salon or Spa Can Look EstablishedThere are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then build a loyal clientele… I mean, the list goes on. In fact, poor planning and preparation is part of why so many new businesses fail. A well-prepared salon owner would have checked their start-up options, have a business plan, did a market research, etc. But once that’s all done, you still need to build your client base. So how do you look like a trustworthy and established salon when y...
2019-02-0805 minThe Phorest Blog
The Phorest BlogHow You Can Get 1,200 Salon Customers to Hate You (And Not Even Know About It)Don't treat salon customers who complain as a minority. They're just open enough to give you feedback. Master your online reputation and get them back in! Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners...
2019-02-0705 minThe Phorest Blog
The Phorest BlogSalon Reception: Body Language Speaks Louder Than WordsIn an ultra-competitive climate in which 78% of customers don’t come back because they perceive an attitude of indifference in the service they receive, you need to consider that all the small things matter. First and foremost, acknowledging a client in your salon reception area is crucial – and in some cases, body language speaks louder than words. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio...
2019-02-0604 minThe Phorest Blog
The Phorest Blog3 Tips That Will Make Your Salon Employee Bios Stand OutEmployee bios posted on your salon’s website – along with an ability to book online – are a great way to initiate that first contact. In fact, based on our data, we know that one of the most popular features our Salon Branded App is the Staff Profiles section. But apart from making them short and sweet, what should you be writing in these bios? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contribu...
2019-02-0503 minThe Phorest Blog
The Phorest BlogBuilding a Great Salon and Spa Culture: Ideas & ResourcesWhen you hear the business and entrepreneurial buzzword ‘culture’, you might think of Google, Facebook, Apple or literally any company where everyone is happy and can bring their pets to work, right? Well, if there’s one thing you should take away from this post, it’s that you don’t need to be a huge company to develop and implement a great working culture. You don’t even need the fancy perks you might already be thinking about. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Ph...
2019-02-0105 minThe Phorest Blog
The Phorest BlogLast-Minute Valentine’s Day Promotion Ideas for Your SalonThere are plenty of opportunities to bring in extra revenue – even with the most straightforward Valentine’s Day promotion ideas. The key is to be creative and give plenty of added value to the client. Special days like these can be an excellent opportunity to bring in new clients, pamper your existing ones all the while increasing that till float. Here are some of our top last-minute Valentine’s Day campaign ideas to get you started. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped...
2019-01-3104 minThe Phorest Blog
The Phorest Blog7 Daily Habits of Happy and Successful Salon OwnersHow do you define happiness? When do you know you’ve found it, and what can you do to maintain it? Significant events such as getting a promotion, a new job, going on a holiday – they all bring you moments of joy, but they’re also proven not to last, as we often overestimate the emotional impact of future events. So - what’s the secret? Building habits? Carpe diem and living in the now? Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) a...
2019-01-2905 minThe Phorest Blog
The Phorest Blog9 Subtle Signs an Employee Is Thinking of Leaving Your SalonA stylist or therapist who’s thinking of leaving your salon will scatter breadcrumbs without realising it. If you can catch them doing so before they’re too disengaged, you’ve got a chance at turning things around. The following nine signs aren’t by any means a foolproof way of telling if someone’s about to quit, but they certainly should be a cause for concern. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing...
2019-01-2508 minThe Phorest Blog
The Phorest BlogHow to Use GDPR to Build Trust and Show Clients You CareWith the General Data Protection Regulation or GDPR in effect in the EU, businesses are facing a much more concerned and ‘private’ customer. However, many business owners are now using GDPR to build trust with both existing and potential clients. Tune in to hear about what exactly they're doing to turn adversity into an advantage. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content...
2019-01-2306 minThe Phorest Blog
The Phorest Blog10 Tips to Raise Your Salon Prices Without Losing ClientsTune in and get Phorest Salon Software's top 10 tips and strategies to effectively minimise the impact of raising your salon prices and ensure clients stay with you! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such...
2019-01-2209 minThe Phorest Blog
The Phorest Blog7 Salon Decor Tricks to Make Your Reception Feel SpaciousWorking with a little and large spaces can be hard; but smaller rooms will often seem crowded and overstuffed so they tend to be challenging for most people. Your salon’s interior decor should take into consideration the type of rooms you have. And to help you navigate it all, we have 7 decor tricks to make your reception look and feel spacious. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to P...
2019-01-1805 minThe Phorest Blog
The Phorest Blog10 Tips to Perk Up Engagement on Your Salon Instagram Profile Given the nature of Instagram, you’ll find that it’s great for showcasing products, but also to give an insight into the culture behind your brand. This can be through regular photo and video posts, but also via Stories. Building engagement on the channel takes time, effort and whole lot of patience, but it's not impossible! If you’re really dedicated to boosting the engagement you’re getting from your salon's Instagram profile, this episode goes through a tried-and-tested list of tips. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, po...
2019-01-1707 minThe Phorest Blog
The Phorest Blog25 Reasons That Will Make You Value Rebooking ClientsThe process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to take advantage of the opportunity. Here’s a guarantee: if you don’t rebook clients, they won’t automatically come back to you. Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phor...
2019-01-1608 minThe Phorest Blog
The Phorest BlogThe Salon Owner’s Bible to an Incredibly Successful Loyalty ProgramAt Phorest, we’re all about client retention and loyalty. Here are ten simple marketing tips to help get your customers excited about your salon’s loyalty program! Who wrote the article? Barry Quinn is Chief Revenue Officer at Phorest Salon Software. His passion is to help salons reach their potential and grow revenue through retention marketing tools. Specialising in loyalty programmes and offering solutions in apps, online booking, online reputation management, SMS and email marketing, in his time as Loyalty Manager, Phorest Salon Software grew from 80K to 1.5 million (now 3+ million) end users in 5.5 years...
2019-01-0807 minThe Phorest Blog
The Phorest Blog7 Wellness Practices to Add to Your Salon’s ResolutionsNo one is immune to the holiday season's plethora of food and drinks. Find focus in the new year with these free wellness salon resolutions! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the...
2019-01-0105 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorThe Most Popular Phorest FM Episodes of 2018[099] The year 2018, done & dusted! What a year full of surprises and good news. It started strong with the podcast getting nominated and winning Silver in the category ‘Best Podcast’ at the 2017 Digital Media Awards! Then, Phorest FM got shortlisted another two times throughout the year, at the Sockies Irish Social Media Awards and the Podcast Awards (supported by iTunes’ Podcast Connect). All in all, Killian & Zoe produced about 18 hours of discussions, hosted live recordings, went out for interviews, had guests from all around the world connect and really refined the show’s mission statement. Based on what you’ve li...
2018-12-3121 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorPhorest’s 2018 Year in Retrospect: A Discussion With Ronan Perceval & Rob Norton[097] Another year essentially done and dusted! It feels like 2018 has come and gone in the blink of an eye. What a year it's been. In this episode, Killian and Zoe welcome Phorest Salon Software CEO, Ronan Perceval, and Head of Operations, Rob Norton, to discuss what has gone on in and around the company, what new features were released and more importantly, what’s in store for the company and product in 2019. Links: Phorest Salon Software, Software Updates Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most rece...
2018-12-2428 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorThe Most Popular Phorest Blog Articles of 2018[098] The Phorest Blog: your trusted resources for all the latest salon marketing & management tips, trends & best practices. This week on the show, Killian and Zoe discuss the top 10 most popular Phorest Blog articles published in 2018, based on how much traffic each post got over time. Cheers to another great year ahead! Links: The Most Popular Phorest Blog Articles Of 2018 Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or ev...
2018-12-2431 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorSeptember Monthly Round-up[087] September: back-to-school, warm winds from the last bits of summer. Another month, another round-up. This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to the Salon Owners Summit as well as upcoming Phorest Academy Webinars and trade shows, you're sure to get all the marketing advice you might have missed. Links: Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook  Increased Retail Sales of 78% in One Week? #S...
2018-09-2420 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorMay Monthly Round-up[076] After a short podcasting month due to an Irish bank holiday, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in May. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. Links: Enter for a chance to win an HP Sprocket Portable Printer! Click here for more details & entry form. When Is It Time To Hire An As...
2018-05-2826 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorIndustry Announcements: The Phorest Client Experience Award & the #30Days2Grow Salon Challenge[029] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss blog topics and announce some great news! Guests include Alex Quinn (PR Manager at Phorest Salon Software) and Aoife Kelly-Cooney (Cultural Officer at Phorest Salon Software). Links: Phorest Client Experience Award 2017 The #30Days2Grow Salon Challenge 3 Tips That Will Make Your Salon Employee Bios Stand Out. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and ar...
2017-06-1218 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorSalon Marketing: Phorest Subscriber Mail & April Promo Ideas[019] This week on the show, Zoe improvises herself as host while Killian enjoys the beautiful city of Brussels. For the occasion, Phorest subscriber mail is read out and engaging April marketing ideas are shared. As always, the show is topped off with our upcoming Phorest Academy Webinars. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you...
2017-03-2019 minPhorestFM: Stories From the Salon Floor
PhorestFM: Stories From the Salon FloorSalon Marketing: Boosting Your Instagram’s Engagement Rate & Phorest’s New Ebook[018] On Phorest FM this week, your co-hosting duo has prepared a shorter episode. Zoe chats about 10 ways to boost social engagement on Instagram while Killian introduces Phorest's brand new eBook: the Salon Owner's SMS Marketing Gameplan! Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show! Leave a Rating & Review: ht...
2017-03-1321 min