Shows
Ottawa Business JournalTechopia Live @ Tech Tuesday: Unique Insights from Leaders of Fast-Growing Companies | Episode 282Techopia Live was on location at TechTuesday for a compelling panel discussion exploring the realities of fast-growing companies, featuring local leaders recognized by the 2024 Deloitte Canada Technology Fast 50™ and Companies-to-Watch awards. Held in partnership with Deloitte and moderated by Wesley Clover International’s Veronica Farmer, the session offered rare insights into the pressures, pivots, and strategies behind rapid business growth.
The conversation brought together three Ottawa-based tech leaders who shared the growing pains behind the headlines: Brad Crepeau of FoodCycler / Food Cycle Science, Pierce Ujjainwalla of Knak, and Kailin Noivo of Noibu. Together, they discussed what it really takes to lead...
2025-06-2006 min
The Dave Gerhardt Show (from Exit Five)#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce UijainwallaDave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.They cover:Subject line strategiesDesign do’s and don’tsWhat makes a truly great email in 2024This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.Timestamps(00:00) - - Intro to Jay and Pierce
(04:57) - - What Personalization Looks Like in 2024
(09:42) - - Using “Friendly...
2024-08-1551 min
A Product Market Fit Show | Startup Podcast for FoundersHe refused to quit his job until $1M ARR—then grew to $5M ARR & closed a $25M Series A. | Pierce Ujjainwalla, Founder of KnakPierce launched a consulting business that grew to millions in revenue and dozens of employees. But he noticed his customers kept asking for the same solution. So he launched Knak, an email marketing and landing page builder that integrates to Marketo. Unlike most founders, he didn’t go all-in. He kept working on his consulting business full-time until Knak hit $1M in ARR. After he transitioned over to Knak, he bootstrapped it to $5M ARR and then raised a $25M Series A. Here’s the story of how Knak found product-market fit. Wh...
2024-07-2943 min
Unsubscribed!#53 Evaluating Martech, Empowering Creativity, and Rolling-out New Tools at An Enterprise ScaleTune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground:
The first principles Don uses to evaluate new marketing technology
How he empowers his team of enterprise marketers to be creative while making sure they remain on brand
What it takes to successfully roll out new tools at an enterprise scale.
Teaser: documentation and strong first impressions will go a long way!
2024-06-1230 min
Do This, NOT That: Marketing Tips with Jay SchwedelsonEp. 119- NEW: EMAIL DESIGN TIPS! ==> GUEST: Pierce Ujjainwalla [FOUNDER of Knak #1 Email Design Platform] Image Sizes? Fonts? and more...In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knak, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages.=================================================================Best Moments:(02:44) Making images look great on high resolution displays(08:19) Using custom fonts to improve email design and engagement(06:53) Maintaining visual consistency between email design and landing pages=================================================================
2024-05-1714 min
The Agents of Change Digital Marketing PodcastSupercharge Your Landing Pages with the CUB Framework – Pierce UjjainwallaLooking to improve the conversion rate of your website landing pages? Pierce Ujjainwalla, a seasoned CEO, entrepreneur, and marketing expert shares how you can elevate your landing pages to generate more leads and conversions. You'll discover valuable insights into the essentials of effective landing page design, the common pitfalls to avoid, and actionable strategies to improve conversion rates. Tune in to transform your landing pages into powerful tools for business growth. https://www.theagentsofchange.com/524 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register
2024-02-2827 min
Unsubscribed!#52 How he started and sold his first company for $225M... and what he's doing differently on round #2 with AJ BrunoListen in as I talk to AJ Bruno, the Founder & CEO of QuotaPath, a sales commission platform that helps companies streamline and manage their sales compensation. AJ shares how he started and sold his first company, TrendKite, for $225M to Cision and then how he started QuotaPath immediately afterwards. He reveals his secrets on growing ARR from $0-$25M in less than 4 years and the biggest challenges he learned from running his first company. We also discuss sales compensation plans, building remote work culture and he shares some killer advice he got from his dad.
2023-12-0741 min
Unsubscribed!#51 From Startups to Google - Marketing Ops with Meghan MaydayMeghan Mayday is the head of Marketing Infrastructure and Automation at Google Cloud where she manages the production of thousands of global Marketing programs a year.
Listen to her story of moving to San Francisco to find a job in technology, and how she moved up the corporate ladder to be a leader at one of the largest marketing operations teams in the world.
In this episode, Meghan shares her secrets on creating emails and landing pages in the enterprise, tips on how to be a great leader and how she is using AI.
2023-10-1650 minDo This, NOT That: Marketing Tips with Jay SchwedelsonEP. 14- ANIMATED GIFs In Email!! C'mon! Do it. w/ Pierce Ujjainwalla from Knak l Expert Quick TipsIn this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos in emails and discuss how animated GIFs can increase engagement. Listeners will learn tips for creating effective animated GIFs, as well as when and how to use them in emails for both B2B and B2C audiences.Main Discussion Points:Animated GIFs can increase clickthrough rates by over 20% in emailsYou cannot embed videos directly in emails, but animated GIFs create a similar effectSubtle animated GIFs...
2023-09-2914 min
Unsubscribed!#50 Professional Soccer Player Turned Entrepreneur: How Cody Ruberto created a ride-sharing company with $3,000 that competes against the giantsThis week I had Cody Ruberto, CEO & Founder of U-Ride on the show. He’s got an amazing story about being a professional soccer player and then starting U-Ride, which is a ridesharing company that operates in underserved communities.
He talks about what it took to be a professional soccer player, and then getting injured in his first month of playing. He visited 19 different doctors around the world, many of whom said he would never play again, and got 6 surgeries and finally made it back. From there he started U-Ride in Thunder Bay to help people get ho...
2023-09-2548 min
Unsubscribed!#49 How to build a Customer-Centric Company with Rod CherkasIn this episode of Unsubscribed! hear from Rod Cherkas, Founder and CEO of HelloCCO and Author of the Chief Customer Officer Playbook. Learn about:
What exactly Customer Success is and why it's so vital right now
How to put yourself into your customer's shoes
Variable compensation for Customer Success Managers
Hot tips from his book
2023-08-2846 min
Unsubscribed!#48 Salmon, Colonoscopies & Email Marketing with Jay SchwedelsonIn this episode of Unsubscribed! hear from Jay Schwedelson, Founder of SubjectLine.com, Founder of GURU Events and President and CEO of Outcome Media. Learn about:
How to create educating and entertaining viral content
How Jay managed to get over 10K people to register for his first-ever GURU conference
What Jay's learned from analyzing over 15M subject lines
2023-08-1744 min
Unsubscribed!#47 Paul Wilson on the Future of Marketing Operations with AIPaul has been in the Marketing Operations since day 1. He’s seen it all from his experience working at Marketo, Adobe, Salesforce and Slack.
Fun fact: Paul led the team that built Adobe’s Marketo instance! Paul discusses how he views Marketing Operations role in the creation of emails and landing pages and how they tackled this at Onetrust.
He dives into what he sees as the future of building digital assets with AI and how Marketers should be preparing.
Paul gives advice to Marketing Operations professionals looking to advance their career and buil...
2023-05-0946 min
Unsubscribed!#46 Eloqua Founder Mark Organ talks Marketing Automation, Category Creation & EntrepreneurshipJoin Pierce Ujjainwalla as he welcomes the legendary Mark Organ to the Unsubscribed! Podcast. Mark is a serial entrepreneur who has founded multiple companies including MarTech successes: Eloqua and Influitive.
Eloqua was a game-changing company that invented what is now known as the Marketing Automation space which spawned competitors like HubSpot, Marketo and Pardot. Mark sold Eloqua for a whopping $871M to software giant Oracle.
In this rare interview, Mark discusses his roots as an entrepreneur, how he started his first company and where he got the idea for Eloqua. He reveals the essential skills f...
2023-04-1247 min
Invested in our New RealityPierce Ujjainwalla is a CEO with a real knack for businessPierce Ujjainwalla is CEO and Co-Founder of Knak and the next guest on Invested in Our New Reality. In this episode, he sits down with host Manjula Selvarajah and shares the story behind launching and growing the company from a cost-conscious start-up to a leading tech company with $25 million in Series A funding.
2023-01-2725 min
Canada’s EntrepreneurThe Importance of Customer Success with Pierce Ujjainwalla - Toronto - Canada’s PodcastPierce Ujjainwalla is a career marketer who has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo. He launched Knak in 2015 as a platform designed to help Marketers simplify email creation. He is also the founder of Revenue Pulse, a marketing operations consultancy.
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2023-01-2324 min
Unsubscribed!#45 Sales operations leadership ft. Hilary HeadleeJoin Pierce Ujjainwalla as he welcomes Hilary Headlee to the Unsubscribed! Podcast. With over 20 years of Go to Market Operating experience in both B2B and B2C sales, Hilary is truly an expert in versatility. She is currently the EVP of Sales and Customer Success at Insight Partners and has held many executive positions across a variety of industries. She is passionate about her team's success and has many insights on all things leadership and sales. Want to see how she’s learned to thrive in sales operations and how she leads her teams to reach their full po...
2022-12-1543 min
Unsubscribed!#44 The Seasoned Executive’s Guide To Becoming A CMO ft. Mychelle MollotJoin Pierce Ujjainwalla as he welcomes Mychelle Mollot to the Unsubscribed! Podcast. With over 25 years marketing experience, Mychelle is a true master of her craft, someone who’s ascended to the highest levels in marketing. Right now, she’s Chief Marketing Officer (CMO) at Solace – a position she’s previously held in both large established companies and small, exciting startups. At Solace, a real-time event streaming company, Mychelle is responsible for every aspect of marketing strategy and operations. So what are some of the secrets behind her success? Listen to the full podcast to uncover Mychelle’s sage advice for becomi...
2022-11-1439 min
Unsubscribed!#43 Climbing To The Top, ft. Christopher ChanIn this episode of the Unsubscribed! Podcast, Knak number-cruncher Christopher Chan talks about his passion for hiking and rock climbing, and a recent expedition to Baffin Island. Before joining Knak as Controller in 2019, Chris looked after the company accounts at Ottawa-based accounting firm Logan Katz. With a Commerce Degree in Accounting from the University of Ottawa, and a Certified Public Accountant (CPA) licence, Chris quickly proved he had a head for numbers. He was instrumental in improving Knak’s financial maturity and central in efforts to secure Series A funding. Catch Chris in conversation with Pierce Ujjainwalla.
In...
2022-10-2548 min
Unsubscribed!#42 Adding depth to the talent pool for marketing operations, ft. Toby MurdockHighway Education is a public benefit corporation that offers aspiring digital marketers a faster and more affordable career pathway. Right now, there’s probably no one in the industry doing more to boost the marketing operations talent pool than Highway Education founder, serial Internet entrepreneur, and author of the State Of Marketing Operations 2022 – Toby Murdock. Whether you’re hiring or looking to get hired, listen to this edition of the Unsubscribed! Podcast, to hear Toby talking to Pierce Ujjainwalla about the current talent crisis, some of the challenges that lay ahead, and ideas for moving forward.
In this e...
2022-10-0440 min
BUILDERSPierce Ujjainwalla, CEO of Knak: $25 Million Raised to Empower Enterprise Marketers with Codeless Email and Landing Page CreationIn today’s episode of Category Visionaries, we speak to Pierce Ujjainwalla from Knak, a no-code campaign creation platform redefining contemporary marketing. Pierce experienced firsthand the challenges of being a marketer in an industry dominated more and more by coding, and launched his company to unleash people's creativity and make sure that no marketer ever has to code again.
Topics discussed:
The Marketer skills gap when it comes to coding
Campaign creation: a new market category to empower creatives
Building trust and leading with your product, making sure it works for customers
Testing your product through 'd...
2022-10-0116 minBUILDERSPierce Ujjainwalla, CEO of Knak: $25 Million Raised to Empower Enterprise Marketers with Codeless Email and Landing Page CreationIn today’s episode of Category Visionaries, we speak to Pierce Ujjainwalla from Knak, a no-code campaign creation platform redefining contemporary marketing. Pierce experienced firsthand the challenges of being a marketer in an industry dominated more and more by coding, and launched his company to unleash people's creativity and make sure that no marketer ever has to code again.
Topics discussed:
The Marketer skills gap when it comes to coding
Campaign creation: a new market category to empower creatives
Building trust and leading with your product, making sure it works for customers
Testing your product through 'd...
2022-10-0116 min
Unsubscribed!#41 How to personalize content and make it scalable, ft. Randy FrischIn this episode of the Unsubscribed! Podcast, Pierce Ujjainwalla welcomes Randy Frisch, Chief Evangelist of Content Experience, Co-founder and President at Uberflip — a martech company that’s a leader in content experiences. As well as being an entrepreneur, investor, and a best-selling author, Randy is also a fellow marketing podcaster with his show ‘The Marketer’s Journey’. With Uberflip recently passing the 10-year milestone, Randy reflects on how perceptions around content have changed and its increased importance at every step of the customer journey. He also shares his insights into how to make the most of your existing content, and how to...
2022-08-0841 min
Unsubscribed!#40 How to make the most of Marketo, ft. Chris WillisIf you’re in marketing ops, and you’re on LinkedIn, you’ve almost certainly heard of Chris Willis. His thought leadership pieces are fabled. Chris is a Marketo Champion and Senior Marketing Operations Manager at Trimble, a company that specializes in connecting data, people, and processes across a range of industries, from construction to agriculture. One of his goals is to help marketers leverage tools and processes that drive return on investment. In this episode of Unsubscribed! Podcast, Chris chats to Pierce about his experiences, experimentations, and how he makes the most of Marketo email using Knak.
In t...
2022-07-0548 min
Unsubscribed!#39 The future of marketing automation platforms, ft. Jill RowleyVery few people can claim to have had the same impact on software — in this case, marketing automation platforms — as Jill Rowley. A social selling evangelist, Jill was one of the first hundred employees at Salesforce and then spent 10 years at Eloqua creating the marketing automation category. After short stints at both HubSpot and Oracle, Jill became Marketo’s Chief Growth Officer. Not just a part of marketing movements — like social selling — Jill is the movement. We’re thrilled to have her on this edition of the Unsubscribed! Podcast alongside Knak’s very own Pierce Ujjainwalla.
In this episode...
2022-06-1336 min
Unsubscribed!#38 Inside the heavy lifting of marketing operations ft. Kimi CorriganIn this episode of the Unsubscribed! Podcast, Pierce sits down with award-winning marketing operations leader, mom, coffee connoisseur and Olympic weightlifter, Kimi Corrigan. We’ll let you digest that for a second.
In her role as VP of Marketing Operations & Strategy at Expel, Kimi is pumped to be building her marketing dream team. Join Kimi as she shares her marketing ops journey and how she loves blending people, process, and technology to make magic happen.
In this episode, you’ll learn:
1) How Kimi’s career grew out of her passion for marketing automation.
...
2022-05-2738 min
Unsubscribed!#37 Inside venture capital for scaling tech companies ft. Philine HuizingIn the mid-nineties, Insight Partners had a hunch that software was going to be a game changer. And they were right. For 25 years, they’ve provided investment, guidance, and an expansive support network to software ScaleUps including Calm, Shopify, Trivago — and Knak. Philine Huizing has been with the company since 2016, first on their Insight Onsite consultancy team, and currently as Principal. In this edition of the Unsubscribed! Podcast, Philine sits down with Pierce to discuss her journey into venture capital, and her passion for growth-stage tech, sharing sage advice for both aspiring venture capitalists and founders of software ScaleUps.
2022-05-0235 min
Unsubscribed!#36 How businesses serve their communities ft. Michael CurranPeople who do business in Ottawa know the Ottawa Business Journal (OBJ). With its insightful coverage and coveted awards, the OBJ covers everything from the latest happenings to the infamous 40 Under 40 list. President of Great River Media Inc., Michael Curran is a respected leader in print, digital, and events — and the person that’s been behind the OBJ for the last 23 years. In this episode of Unsubscribed! Podcast, Michael takes a look back at his career to date, exploring how creating and distributing business news has changed, and the value that local business brings to our communities.
In t...
2022-04-1942 min
Unsubscribed!#35: The value of peer groups and coaches ft. Pascal St-JeanWhen it comes to Ottawa’s business community, Pascal St-Jean is practically a household name. As a serial entrepreneur — and a serial mentor — he’s been a key contributor to Canada’s business landscape, helping to bring new ideas to life and guiding other business owners to do the same. During this episode of the Unsubscribed! Podcast, Pascal joins Pierce to talk about his journey as an entrepreneur, the value of entrepreneurial mentorship, and how “tracking the numbers” has changed his life.
In this episode, you’ll learn:
Why it’s so important to step out of your bubble to fi...
2022-04-0749 min
Unsubscribed!#34: What is business development all about? ft. Robert BaldwinFor Robert Baldwin, VP of Business Development at Knaxis, the real driver behind sales is a passion for helping people. If your goal isn’t to help people solve their issues (ideally with the product you’re trying to sell), then you’re in it for the wrong reasons. The thing is, people can tell if you’re trying to just push a product on them so that you can cash out on the transaction. They can also tell if you’re clearly invested in enabling them to do what they already do, but better.
In this latest epi...
2022-03-0852 min
Unsubscribed!#33: A new approach to office spaces ft. Tzoofit HammerAs a commercial interior designer, Tzoofit leads her team at 4té in creating office spaces that are equal parts functional and well-designed. To her, good design and functionality go hand in hand. By choosing the right materials, lighting, and features, you can encourage people to focus or collaborate, depending on what your business needs to thrive.
On the latest episode of the Unsubscribed! Podcast, she and Pierce talk about how offices are changing to meet the needs of a hybrid workforce. The biggest secret to success? Flexibility. We’re all still figuring out what “hybrid” means to our bus...
2022-02-2230 min
Tech Seeking HumanKnak - Solving the Email Development Time SuckNobody realizes how hard it is to send emails within a company, unless you work in marketing operations or development. Marketers that need to know how to code, templates, landing pages, and testing testing testing. Why is it so hard? In this episode I chat to Pierce Ujjainwalla, the co-founder and CEO of email development disrupter Knack.
2022-02-2235 min
Unsubscribed!#32: A closer look at product marketing ft. Jess PetrellaLike many product marketers, Jess Petrella had an unusual journey to her current role. As a young professional, having spent a few years working in in-house marketing teams, she embarked on a freelance journey as a graphic designer and marketer. It was during this time, working with different teams on various projects, that she uncovered which parts of marketing she really enjoyed. Turns out, those things were the bits and pieces that make up a product marketing role.
This winding path is something that’s not uncommon for most product marketers. As a relatively new function, it’s no...
2022-02-0244 min
Unsubscribed!#31: Building talent for marketing ops ft. Toby MurdockToby Murdock is a serial entrepreneur who has done everything from running a flower business in Ecuador to launching an educational platform that puts students on the path towards a career in digital marketing. He’s built companies – and sold them – and is now dedicated to giving back to the industry that he gave 10 years to with one of his ventures.
Tune in as he joins Pierce to talk about the talent gap in marketing operations and his vision for solving it. As a bonus, you’ll get a little insight into how Pierce became a Marketo specialist.
2022-01-3146 min
Unsubscribed!#30: Empowering people to take ownership of their careers ft. Courtney BrandCourtney Brand is the Founder and CEO of thelighthouse, a personalized career platform built for people’s ever-changing careers. In this episode of the Unsubscribed! Podcast, she joins Pierce to talk about her entrepreneurial journey, how she envisions helping professionals at critical points in their careers, and how companies can do the same for their employees.
You don’t want to miss this episode. It’s filled with practical advice regardless of where you are in your career. Take a listen.
In this episode, you’ll learn:
1) What led Courtney to build her company...
2022-01-2744 min
Unsubscribed!#29: Do what feels good ft. Christina DeexChristina Deex is the Senior Director of Demand Generation at Checkr, a company using artificial intelligence and machine learning to automate background checks in a way that’s fairer and more equitable. She joins Pierce to talk about what the company’s mission means to her, how valuable her early marketing ops experience was in shaping her leadership capabilities, and the mindset she’s developed for exploring and choosing new opportunities along the way.
Listen to the episode for an engaging conversation around these three topics and so much more. The bonus? You’ll get Christina’s secret for...
2022-01-2541 min
Unsubscribed!#28: The value of marketing your personal brand ft. Tiffany RicksTiffany Ricks, founder and CEO of HacWare, joins Pierce to talk about how her company is helping small businesses protect themselves from hackers. Their AI-first platform sends automated hacking tests to users, and shares educational materials with them if they fail.
During their conversation, Pierce and Tiffany talk about her experience as a serial entrepreneur, her love for travel, and the role that marketing and communications play in building a successful brand. Join to learn more!
2022-01-1750 min
Ottawa Business JournalKnak Part Two: 25 million reasons why email marketing is aliveIn part two of an interview with Knak, OBJ publisher Michael Curran talks with Knak CEO Pierce Ujjainwalla about the Ottawa-based software company’s US$25-million venture capital raise from Insight Partners. Ujjainwalla talks about how the venture capital was secured and how it will be used to accelerate the company’s growth.
2022-01-1513 minOttawa Business JournalKnak Part One: Why email marketing is ripe for innovationIf you’re someone who thinks email marketing is a thing of the past, think again. Knak is an Ottawa-based software company that specializes in codeless email marketing and landing pages. Knak has 25 million reasons why email marketing is a technology product that is ripe for innovation. In this episode of Techopia Live, OBJ publisher Michael Curran talks with Knak CEO Pierce Ujjainwalla.
2022-01-1418 min
Unsubscribed!#27: Managing change in MOPs ft. Gary VersterGary Verster is the Director of Marketing Operations at Trend Micro, a multinational cyber security software company. He joins Pierce to talk about how the Trend Micro team rolled out a marketing automation platform globally across over 60 offices, and the steps that were required to do it properly. Six years on from the initial rollout, he feels like they’re still finding more ways to leverage their stack – but that doesn’t take away from the value they’ve seen over those years.
In this episode of the Unsubscribed! Podcast, Gary and Pierce talk about what it means to...
2022-01-1049 min
Unsubscribed!#26: Building your expertise ft. Adam New-WatersonPierce is joined by Adam New-Waterson, who was once his Marketo mentor. Today, Adam is a fractional CMO and has launched his own lifestyle brand, Frank & Fan. During this episode, Adam and Pierce talk about what it meant to launch a new brand on his own, the transition from B2B to B2C, and the path that he took to get into marketing ops.
Like many other guests on the Unsubscribed! Podcast, Adam shows why it’s important to have a creative mindset as you grow your marketing ops expertise. He sheds light on how to le...
2022-01-1059 min
Unsubscribed!#25: Follow your intellectual curiosity ft. Taylor DavisPierce is joined by Taylor Davis, serial entrepreneur and CEO of PurePave, the company that brought permeable pavement to Canada. In this fascinating conversation, Taylor talks about the steps he took to build his own company, how he makes the most of his downtime during the winter, and why he thinks it’s so important to make himself uncomfortable in order to seek growth.
The bonus element to this episode? Taylor shares his insights on Bitcoin and offers a tangible vision for why engineered currencies are a safer, more fruitful alternative for individuals looking to make it in...
2022-01-051h 00
Unsubscribed!#24: Building value in customer marketing ft. Debbie NgDebbie Ng runs global customer references at Trend Micro, a global leader in cybersecurity. She joins Pierce to talk about customer marketing, how to get it right, and the importance of building value for the customers she engages with. While customer marketing should never feel like a tit-for-tat relationship, there should be a value exchange where the customer sees the benefits of sharing their authentic perspective of your products with others.
The biggest learning in this episode? There are three foundational elements that need to be in place before you approach a customer about being a reference...
2021-12-2249 min
Unsubscribed!#23: The value of good writing ft. Daniel DroletPierce is joined by Daniel Drolet, a previous journalist for national news agencies and major daily newspapers. Today, he’s a communications consultant, where he writes speeches and communications materials for business leaders. During their conversation, Pierce and Daniel talk about writing, finding the right writer for your team, and the value of this undervalued skill. They also discuss how the journalism space has changed and how it’s more important than ever for people to be critical about the sources they’re getting information from.
One of the questions at the heart of this conversation: what makes...
2021-12-1752 min
Unsubscribed!#22: The value of community ft. Mike RizzoMike Rizzo, founder of the 2,000-member MO Pros community, joins Pierce to talk about how important it's been for him to engage with other marketing ops professionals at various stages of their careers. Together, they talk about how isolating it can be to work in marketing ops, especially when no one else at your organization speaks your language.
The thing that inspires Mike to keep growing MO Pros? The people that make the community. They’re the ones that make the spaces he’s created what they are: a valuable resource for marketing ops professionals that are just...
2021-12-1442 min
Unsubscribed!#21: Personal branding, customer focus, and so much more ft. Jay BaerIn his 30 years in the business, Jay Baer has seen it all, and he loves sharing his stories with others. In our latest episode, he joins Pierce to talk about the value of building great customer experiences, personal branding, and his love for good tequila.
The biggest learning from this episode? A talk trigger can be an instrumental and inexpensive piece of your marketing toolkit. Join Jay and Pierce to learn more about what this is and why you should consider implementing it.
2021-11-2345 min
Unsubscribed!#20: A look at the email creation space ft. Warren StokesPierce is joined by 2XMarketo Champion and Kniva Ltd. founder Warren Stokes. Join them as they discuss what Warren has learned over the course of his career, how email marketers can find the balance between quantity and quality, and the future outlook for email.
The big question in this episode: is creativity in marketing dying? Warren shares his perspectives on how automation is impacting creative processes, and how marketers will need to adjust.
2021-11-1652 min
Unsubscribed!#19: Running a marathon in marketing shoes ft. Alex DorwardIn this episode, Pierce is joined by consultant, executive, entrepreneur, and volunteer Alex Dorward. What makes Alex so fascinating is that over the past year, he’s been completing a different challenging physical and/or mental feat every month to help raise awareness and money for charities. Alex has collected his lessons learned from his own business and his feats to give you incredibly unique marketing insights, tips and trends. You don’t want to miss this one.
2021-11-0945 min
Unsubscribed!#18: Customer-centric marketing ft. Darrell AlfonsoPierce is joined by Amazon Web Services’ global marketing operations manager, Darrell Alfonso. Listen in as they discuss productivity at Amazon, scaling marketing ops teams, customer-centric campaigns, and building your personal brand on social media.
The big question in this episode: is email marketing dead? Darrell shares with us his analysis on certain parts of email marketing that are evolving to better serve customers.
2021-10-0548 min
Unsubscribed!#17: Centralized versus decentralized marketing ft. Jomar Ebalida, CapgeminiCapgemini’s Jomar Ebalida stops by the Unsubscribed! podcast to talk with Pierce about centralized and decentralized marketing. As a Revenue Technology Architect, Jomar has vast experience in the marketing operations world and isn’t afraid to experiment with new technology that could help him and his team be more efficient. Which platform do you think Jomar prefers, Pardot or Marketo? Check out today’s episode to find out which is his favourite platform and what its advantages are.
2021-09-0750 min
Unsubscribed!#16: The world of attribution marketing ft. Scott Thorburn, QlikScott Thorburn, senior director at Qlik, joins Pierce to chat about marketing attribution, the advantages of online events, and the pros and cons of working at startups as opposed to big enterprises. Throughout this episode, Scott shares which marketing trends will never go out of style, as well as the ones he’d unsubscribe from.
2021-07-2044 min
Unsubscribed!#15: Email Marketing: the before and after featuring Nathan Fehler of Silicon Valley BankFrom coding to outbound strategies, here’s the story of how one marketer has navigated email marketing from its beginnings through the pandemic. Check out today’s episode with Nathan Fehler.
2021-06-2437 min
Humans of Martech39: Pierce Ujjainwalla: Creativity in marketing is under attackHey everyone, today we are joined by one of the greatest minds in Marketing automation-- Pierce Ujjainwalla. Pierce started his career in lead gen at Cognos and IBM, working in some of the largest Salesforce and Eloqua instances in the world. He then spent a few years in startups leading teams that implemented instances of Marketo. Pierce has become a 4X Marketo champion and one of the first original champions, he’s also a frequent speaker at the annual Marketo Summit. In 2013, he founded RevenuePulse, known today as one of the top Marketo ag...
2021-06-2239 min
Unsubscribed!#14: Tips on Writing, Creating, and Engaging Your Audience in an Increasingly Virtual World ft. Ann HandleyOn this episode of the Unsubscribed! podcast Pierce sits down with Ann Handley, a Wall Street Journal bestselling author and Chief Content Officer at MarketingProfs. Ann shares how she makes time to create great content and breaks down key ingredients to keeping an audience engaged during a virtual event.
Bonus: Ann tells us more about her journey as a public speaker and shares key things to think about before writing a book!
This episode of the Unsubscribed! podcast is jam packed with tons of great advice from Ann. You’re not going to want to mi...
2021-05-1745 min
Unsubscribed!#13: Balancing Automation & Creativity ft. Jacqueline Davis, SoleraPierce is joined by Jacqueline Davis, Head of North American Marketing at Solera. With two decades of experience in digital marketing at companies like Kivuto and Adobe, she knows the space, and she’s bringing her signature insight and candor to Unsubscribed!
2021-02-2452 minUnsubscribed!#12: Tales from MarTech Sales ft. Ian Hutchinson, DuploCloudIan Hutchinson is a fellow Canadian working in Silicon Valley as the Director of Sales at DuploCloud. In this episode, he shares what he’s learned from years in the B2B sales trenches at companies like IBM and Salesforce and breaks down the ins and outs of selling to marketers.
2021-02-1046 minUnsubscribed!#11: The Future of Conversational Marketing ft. Justin Bartels, DriftPierce is joined by Justin Bartels, Alliances Manager at Drift, for a chat about the future of conversational marketing, why the divide between sales and marketing is shrinking, and why it’s great to be a MarTech unicorn.
2021-02-0355 minUnsubscribed!#10: The Importance of Brand Consistency ft. Ricky Luo, Palo Alto NetworksPierce sits down with Ricky Luo, senior manager of global email marketing at Palo Alto Networks, to chat about joining a start-up, launching a start-up, and coming to Palo Alto Networks when he thought he was done with email marketing.
2021-01-2754 minUnsubscribed!#9: Evolution of Marketing Technology ft. Rosemarie Diehl, VerizonVerizon’s Rosemarie Diehl stops by Unsubscribed! to chat with Pierce about her journey into Marketing Ops, how technology has evolved in recent years, and how the pandemic impacted their marketing strategy.
2021-01-2050 minUnsubscribed!#8: Graphic Design & Email Marketing ft. Cory Riley, CitrixIn this episode, we’re joined by Cory Riley. Cory is currently a Digital Campaign Producer at Citrix where he develops, organizes and deploys marketing automation strategies. He has experience in graphic design, creative and has also worked as a consultant so has lots of well rounded experience in MarTech.
2021-01-1357 minUnsubscribed!#7: Becoming a Serial Entrepreneur ft. Steven Moody, BeachheadPierce chats with Steven Moody about what it takes to break into marketing and making the move to become an entrepreneur.
2021-01-061h 00Unsubscribed!#6: Mixing Business with Passion ft. Greg Porter, Great Canadian Heli-SkiingGreg and Pierce chat about everything from competing in snowboarding to maintaining work-life balance while running a successful business. This is one episode you won’t want to miss!
2020-12-161h 04Unsubscribed!#5: Transform your Marketing with Data ft. Anish Jariwala, AnaplanOn this episode, Pierce and Anish chat about his new book “Marketing Data Lake” - a guide on how to do Marketing reporting and analytics in this wild time of MarTech that we’re all currently living in. Don’t miss this great episode!
2020-12-1637 minUnsubscribed!#4: Give First and Stay Curious ft. Grant Grigorian, B2B Marketing Analytics ConsultantGrant is a B2B marketing guru who strongly believes in giving back to the industry. He has spent time both on the client and consulting side, and has successfully built and sold a company. We’re really excited to have him on the podcast today, so don’t miss it!
2020-12-1558 minUnsubscribed!#3: The World of Marketing Automation ft. Jep Castelein, Freelance Marketo ConsultantPierces chats with Jep about the early years of marketing automation and why he decided to become a consultant. After relocating from the Netherlands to Silicon Valley, Jep saw the need for marketing automation and pursued this passion with his own consulting company to see what he could really do for marketing ops. Let’s dive in!
2020-12-1548 minUnsubscribed!#2: From Venture Capitalist to Entrepreneur ft. Evan Liang, LeanDataPierce Ujjainwalla sits down with Silicon Valley Entrepreneur, Evan Liang. They dive into what it takes to be a good marketer, and the drive and skills needed to be a successful entrepreneur.
2020-12-1455 minUnsubscribed!#1: From Paralegal to President ft. Melissa McCready, Navigate Consulting GroupOn this first episode, Pierce chats with Melissa about being on both the client and consulting side, and how she recently became President of the Growth Ops Community, formerly MOCCA, based out of Silicon Valley. Check it out!
2020-12-1457 min
The Hard Corps Marketing ShowMarketing Automation Expertise - Pierce Ujjainwalla - Hard Corps Marketing Show #54Every killer marketing campaign should start off with a well structured and strategic plan from its inception. That’s why we’re talking about marketing planning and strategy with Founder and CEO of Revenue Pulse and the Founder of Knak.com, Pierce Ujjainwalla.
Pierce breaks marketing planning down into some simple best practices that address certain topics such as using a data warehouse versus a data lake, the importance of syncing your automation platform with your CRM and why putting together a well thought out plan can get you results that matter and the ROI you’re lookin...
2018-12-071h 17