Shows
Up Next with Gabriella MirabelliUN 393 - IJRM. How Creators Capture Value. Pierre-Yann Dolbec and Andrew Smith discuss research explaining creator monetization. The conversation covers three value capture modes that determine creator monetization: advertiser mode, selling attention through partnerships, entrepreneur mode, exploiting market opportunities through product launches, and professional mode, packaging expertise for direct sale. The researchers explain why mode-spanning creators demonstrate greater resilience, how authenticity struggles stem from violating audience expectations rather than commercialization itself, and why the industry is shifting from single-mode influencers to multi-mode creators building sustainable businesses with assets driven by burnout prevention.
2026-01-0828 min
4thSpace ConcordiaErica Pimentel In Conversation With Pierre-Yann Dolbec"When we stop trusting institutions, people start to flock to alternative pathways like the blockchain.."
Erica Pimentel speaks with Pierre-Yann Dolbec on how our idea of work is being transformed. From the gig economy to blockchain to a global pandemic - how does this impact how we connect with our work?
Erica Pimentel is a Concordia Public Scholar, a CPA and a doctoral candidate in Accountancy at the John Molson School of Business. Pierre-Yann Dolbec is crrently the Concordia Research Chair in Complexity and Markets.
Recorded as part of 4thSpace live virtual event in November 2020
2021-02-0818 min
2020-11-1115 min2020-11-0216 minMARK452Lecture - Chapter 7 - Lead generation and lead nurturingLecture - Chapter 7 - Lead generation and lead nurturing
2020-10-2720 min2020-10-2015 min2020-10-0514 minMARK452MARK452 - Week 4 - Introduction to digital marketing strategyMARK452 - Week 4 - Introduction to digital marketing strategy
2020-09-2612 min2020-09-2018 min2020-09-1444 min2020-09-1416 min2020-09-1420 min