Shows
Marketing: Global EditionLabubu Unboxed: From High Fashion Accessory to Religious IconIn this week’s episode, Jasmine is unboxing the phenomenon that has taken the world by storm — Labubu. That’s right, the quirky, creepy, and wildly collectible monster doll created by Pop Mart that’s stirring up obsession, controversy, and even chaos from Bangkok to London, Moscow, and beyond.So, what exactly is Labubu? How did it go from a blind-box toy to high fashion accessory, religious icon and cultural lightning rod? And how is Pop Mart managing the whirlwind it created? 2025-08-1016 min
Marketing: Global EditionAre AI Fashion Models in Vogue?Are AI generated models now in vogue?The first ever AI-generated fashion ad just came out in Vogue. In this podcast Jasmine and Piers discuss the ad, the backlash and the implications for AI generated advertising. 2025-08-0120 min
Marketing: Global EditionCannes Lions: Are Awards Still Worth It?In the wake of Cannes Lions, Piers and Jasmine debate the question… are awards still worth the hype? Are awards simply the Oscars for creative egos or still the most important stage for global marketing excellence. We investigate some of this year’s Lions winners including an homage to the immortal L’Oreal campaign “Because you’re worth it”, a set of furry friends proving Telstra’s coverage across Australia and an ad that is all about the best place in the world to have herpes. And if that doesn’t answer the question, we don’t know what does. 2025-07-1722 min
Marketing: Global EditionRange Rover RebrandRange Rover just launched a new logo and it is making waves in the press. So we are launching a brief emergency podcast to discuss. Is it a design masterstroke… or a masterclass in bland? Piers talks to ad man and car buff Rupert Foy about it. Rupert, most recently Head of Account Management at Mullen Lowe London, has worked at some of London’s biggest agencies such as McCann, VCCP and Leagas Delaney) and led accounts for some of the world’s best-known brands. He believes in creating work that sells, connects emotionally, and excites...2025-07-1116 min
Marketing: Global EditionThe Colour of InfluenceDoes colour matter in branding? Is blue really the colour of trust? Is yellow cheap? Is red powerful? Why are there no pink banks? Is colour art or science? In this episode Piers and Jasmine debate the role of colour in branding.2025-07-1015 min
Marketing: Global EditionTransform or Die: The Branding Challenge Facing TelcosTelecom brands are shifting from bringing us our minutes and gigabytes to enabling our new future reality, one that will consist of technologies we can only imagine today. So what will that future look like and how do telco brands need to adjust. In this episode Jasmine and Piers take us into the matrix and create five telco brands of the future. From bringing us our minutes and gigabytes to enabling our new future reality, what are the challenges facing telco brands2025-06-2728 min
Marketing: Global EditionM&S and the Whispering TitansThis is not just any podcast… this is an M&S podcast.As M&S comes back online after its cyber attack, we look at the public reaction to its temporary outage and wonder out loud whether other brands can learn to be loved like M&S.“We missed you. Love: everyone over the age of 30 in the UK. And everyone, of all ages who wear pants” (@nearlymarylin)2025-06-1816 min
Marketing: Global EditionDubai ChocolateIt's everywhere yet nowhere. In this episode, Piers & Jasmine explore the craze for Dubai Chocolate, the company behind the global phenomenon, the influencer who helped and the pros and cons of a scarcity strategy.2025-06-0619 min
Marketing: Global EditionWhy Mascots Make Comebacks During RecessionsDid you know that brands are more likely to bring in a mascot during times of economic difficulty?In this episode Jasmine and Piers discuss the resurgence of mascots and debate whether they are a good thing for brands or a silly distraction from real brand assets. From Ronald McDonald and the Kellogg’s chicken to Duo Lingo’s owl, this episode gets to the bottom of why brands turn to mascots in hard times and finds out that one of the podcasters has a particular beef with the Michelin Man.2025-05-3015 min
Marketing: Global EditionHigh Volume, Low Value. Marketing To The Bottom Of The Pyramid.Roughly four billion people live on less than five dollars a day. Yet taken together they represent a multi-trillion-dollar market. But marketing to them has its own set of challenges. In this episode, Piers and Jasmine travel to the street stalls of Nairobi, the courtyard kiosks of rural Tamil Nadu, and the mud-brick homes of off-grid Tanzania in search of the secrets big brands use to market to the Bottom of the Pyramid.2025-05-1918 min
Marketing: Global EditionIs Facebook Listening to Our Conversations?Are social media platforms listening to our conversations in real life in order to show us highly targeted ads? Jasmine and Piers unpack the truth behind that question that we have all asked at some point after being shown an ad for something we just mentioned in a real world conversation.2025-05-0615 min
Marketing: Global Edition"Delete All IP Law"This week Jack Dorsey posted “delete all IP law” and Elon Musk tweeted back “I agree”. Is Dorsey right? Should we scrap intellectual property law? And what would that mean for brands? Piers and Jasmine go head to head over whether or not intellectual property law still works in the digital era and ask whether we already live in a post-IP world?2025-04-2820 min
Marketing: Global EditionTrendjackingHave you used AI to turn yourself into an action doll yet? Many brands have. The results are mixed. Some are social sizzlers, some are strategic damp squibs. In this episode, Piers and Jasmine talk about the perks and pitfalls of jumping on the bandwagon of social trends. 2025-04-1711 min
Marketing: Global EditionCrisis of MasculinityWith everyone talking about the Netflix series, Adolescence, Jasmine & Piers take on the subject of the Crisis of Masculinity and how brands from around the world that target men can and should respond.2025-03-2823 min
Marketing: Global EditionDoing Good & Doing It WellPiers & Jasmine talk about how brands should set about doing some good in the world and whether or not brands should link the good that they do to their brand.2025-03-2416 min
Marketing: Global EditionHow Should We Shape the Brands That Shape Our World?How should we be shaping the brands that are shaping our world? So you’ve heard of The Palm and The Burj Kalifa but how much do you know about the companies that built them? In this episode, Jasmine Montgomery and Piers Guilar explore the fascinating world of real estate, focusing on the rise of Giga projects, innovative urban developments, and the brands behind these mega projects. They discuss the need for thought leadership in the real estate sector and how real estate companies can differentiate themselves.2025-03-1120 min
Marketing: Global EditionThe Gulf of AmericaAbandoned by her usual sparring partner for this episode, Jasmine reflects, solo, on the rebranding of The Gulf of Mexico to The Gulf of America and imagines what Trump might call America if he decided to take his rebranding ambitions to their logical conclusion. Drawing inspiration from other geographical rebrands, especially that of Swaziland to eSwatini, Jasmine considers what it takes to make a country rebrand work. And she does it all without the least hint of sarcasm. 2025-02-1513 min
Marketing: Global EditionSuper AdsWhat do the Super Bowl, Ramadan and Christmas have in common?In this episode Jasmine and Piers explore what it takes to make a super ad, the kind of epic ad that the whole family watches together on the sofa and that everyone talks about all year. 2025-02-0724 min
Marketing: Global EditionThe Brand That Lost $600billion In A DayThis week Piers and Jasmine are talking about the most valuable brand that most people have never heard of… until now. Tech giant Nvidia made headlines this week losing 17% of its market value in a day. But although it is one of the 6 most valuable companies on earth, most people would think of Microsoft or Apple before they would think of Nvidia and it has yet to become the household name that is Google or McDonald’s. Jasmine and Piers pitch their ideas for what the Nvidia brand should do now. 2025-01-3122 min
Marketing: Global EditionBreaking Into AmericaIs your brand ready to make the American Dream a reality? As Trump takes office again, and the US offers bright prospects to foreign brands who are able to penetrate this huge but complex market, Piers and Jasmine consider what it takes for an international brand to make it in America.2025-01-2423 min
Marketing: Global EditionBrands to Watch in 2025Welcome to 2025. In this episode Jasmine and Piers pick their seven brands to watch in 2025, looking to emerging markets to find the fledgling power brands of the future. Super apps, mega developments, financial inclusion, saving rainforests, future technology and smart cities are all themes in Jasmine & Piers’s List of Brands To Watch in 2025. 2025-01-2025 min
Marketing: Global EditionOzempic. Lazy Creative or Evil Genius?In this episode Jasmine and Piers take opposite sides in a debate around the cleverness of Ozempic (Wegovy) and its marketing. They ask the question: “are Novo Nordisk’s ads an example of lazy advertising devoid of creativity or dastardly use of subliminal messaging and influencer marketing”?2024-12-1821 min
Marketing: Global EditionJaguar Part 2: The CarFollowing the unveiling of the new Jaguar 00 at Miami Art Week, Jasmine and Piers follow up on their previous episode about Jaguar’s rebranding ad, asking the question “does the concept car live up to the promises of the ad?”2024-12-1318 min
Marketing: Global EditionSeriously, What Were Jaguar Thinking?Amidst an epic storm of disapproval swirling around Jaguar’s rebrand and new ad, Jasmine and Piers ponder what could possibly have motivated the classic British icon to throw away most of what has made it a classic British icon for the last hundred years. 2024-11-2240 min
Marketing: Global EditionIs The Next Ad Agency A Machine?Generative AI can create content in a matter of seconds. But is the content any good? Is it good enough to be used to create demand for products and services? In other words, can AI be the ad agency of the future? Piers and Jasmine tackle questions like “will AI kill creativity”, “will we all lose our jobs to machines” and, if so, “will those machines take our fooze ball tables?”. 2024-11-1534 min
Marketing: Global EditionPolitical Party Branding: The Winners & LosersHalf the world's voting population went to the polls in 2024. How much did the branding of political parties in those elections contribute to their success or failure? We look at Trump and the MAGA movement and ask: is it time for the Democratic Party to rebrand and, if so, how should they go about it. And we take a wide ranging look at political parties from South Africa to Indonesia to see if we can find the secret branding ingredients to electoral success. 2024-11-0833 min
Marketing: Global EditionHow Far Would You Go To Do The Deal?In this episode Piers and Jasmine dish the dirt on how they have won and lost new business pitches in the past, talking about how they have gone the extra mile to win, the importance of ditching the script and how they have responded to being asked to pay bribes. 2024-11-0129 min
Marketing: Global EditionBoycotts. Who is Being Boycotted Globally & What To Do If It's You.Does it feel to you like brands are being boycotted all the time at the moment? Whether for political reasons sparked by international conflicts or because of Me Too, Black Lives Matter, Climate Change, cultural appropriate or a myriad of other reasons, so many brands have been "cancelled" recently. In this episode, Piers and Jasmine explore who is cancelled and why and what do it if it is you!2024-10-2340 min
Marketing: Global EditionNaming Cock Ups & How To Avoid Them. A Master Class In Brand Naming (With Some Rather Rude Examples)DON'T LISTEN TO THIS PODCAST If you are offended by rude words. Do listen to it if you fancy an entertaining romp through the world of hilarious brand names and a brief master class on how to avoid making the same mistakes for your brand. 2024-10-1742 min
Marketing: Global EditionHow Beastly! Personality Branding In The Age of You Tube.Ever heard of Mr Beast? Your eleven year old has and now he's worth half a billion dollars. He built a brand years before he launched any products. How? In the most bonkers way possible! But you'll have to listen to the podcast to find out. Let's just say it involved putting a Lamborghini in a shredder. In this episode, Jasmine Montgomery and Piers Guilar explore the fascinating story of Mr. Beast, a YouTube sensation who has redefined branding and marketing in the digital age. The conversation delves into the pros and cons of personality-driven brands, the challenges they...2024-10-0932 min
Marketing: Global EditionRIP The Little Blue Bird: The X Rebrand, Breaking All The Rules Of RebrandingClick here to watch a video of this episode.
2024-09-3036 min