PinMeTo - Podcast Details

Shows

B2B Tech Leaders Lounge 37 - The Art of Guerrilla Marketing: Securing Enterprise Clients with PinMeTo's Daniel MelkerssonYour host, Liudmila Kiseleva, talks with the Co-Founder and Board Member of PinMeTo, Daniel Melkersson. Daniel shares his entrepreneurial journey, detailing how he and his co-founders created PM2 to improve business listing tools for local marketing. He discusses the challenges of scaling the company, particularly in securing enterprise clients, and the lessons learned from dealing with investors. Daniel emphasizes the importance of accurate location data for effective marketing and offers advice for aspiring entrepreneurs to follow their passion and intuition. The episode provides valuable insights into the realities of building a tech startup.To learn...

2025-01-3016 min

Product Led Growth Leaders 54 - Mastering Local SEO: Essential Tips for Multi-Location Brands to Thrive Online with PinMeTo's Daniel MelkerssonYour host, Thomas Watkins, talks with the Co-Founder and Board Member of PinMeTo, Daniel Melkersson. PinMeTo is a company aiding multi-location brands in managing their local SEO and online presence. Daniel shares his entrepreneurial journey, emphasizing the importance of failure and learning from his diverse background in music, sports, and digital development. He discusses the challenges that large brands face in maintaining consistent local information and how PinMeTo's centralized platform addresses these issues. Daniel covers user experience, leadership in SaaS, and the significance of customer feedback in product development.Learn more about Daniel's work HERE....

2024-10-1022 min

Experience-Focused Leaders 46 - Navigating Cultural Differences and Consensus in the Retail and Multi-Location Space Market with Daniel Melkersson of PinMeToYour host, Alex Shevelenko, talks with the Co-founder and Board Member of PinMeTo, Daniel Melkersson. Daniel's journey is a testament to the philosophy that one is never too old to try new things. Of the 12 companies he started, only three succeeded, but these successes were not without their share of challenges and lessons. His transition into the tech industry and his curiosity about venture capital funding led to the creation of PinMeTo, a platform designed to enhance location marketing for multi-location enterprises.To learn more about Daniel's work, click HERE and HERE.Think you'd be a...

2024-05-2136 min

Tekpon SaaS Podcast 074 How to connect to maps & search services and optimize for ranking | Podcast with Daniel Melkersson - PinMeToPinMeTo is a SaaS platform that connects multi-location brands with the most considerable search, map, and social media platforms, letting them keep their business information up-to-date everywhere, manage their reviews, and maximize their social reach – all from one place. Connect with Daniel 👇 PinMeTo: https://www.pinmeto.com LinkedIn: http://www.linkedin.com/in/danielmelkersson Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team...

2023-02-2214 min

Tillväxtresan Avsnitt 13, Daniel MelkerssonDet trettonde avsnittet av Tillväxtresan gästas av Daniel Melkersson. Hör PinMeTo:s medgrundare Daniel berätta om sin bakgrund och även hur karriären har sett ut. I avsnittet delar Daniel med sig hur resan som entreprenör har sett ut och hur idén om att starta PinMeTo kom till. Hur vågar man egentligen satsa på sin idé och göra den till verklighet? Det och mycket mer pratar vi om i podden.Ordleken är såklart ett segment även i detta avsnitt. Lyssna redan nu för att ta reda på hur Dani...

2023-02-1732 min

Product Income Maker PIM 6: From near bankruptcy to over €6M ARR with Daniel Melkersson PinmetoAn inspiring story of how Daniel Melkersson, Pinmeto went from near bankruptcy to a €6M annual recurring revenue (ARR)🔥. Hear about the challenges and pivots the team faced, including “promising” investors who pulled out, requiring the founders to sustain 9 months without salary. Despite only raising €3M in funding, Pinmeto has become a remarkably capital efficient startup. Learn about their journey to success and get insights on how they made it happen.🔥 INTERVIEW, SCRIPT AND KPIS: https://productincomemaker.com/s/pinmetoblogpost 🔔 YOUTUBE: https://productincomemaker.com/s/productincomemakeryt👉 Visit Pinmeto: https://productincomemaker.com/s/pinmeto🔧 The project ma...

2023-01-0226 min

Learn from Leaders Podcast #16: Johan Crona: 2022 Trends to watch in SaaSGuest: Johan Crona, Founder & Managing Partner at Cloud Capital.During the fourth episode of Season 2, Patric Palm interviews Johan Crona and discusses the top trends in SaaS industry.Johan is an entrepreneur with a background within software companies since 1999. Started and developed several bootstrapped and venture-funded companies, exited several of them. Founded and raised a seed fund in 2009 ("Första Västmanlandsfonden"). Started at Almi Invest 2010 and focused on early-stage B2B SaaS investments. Left Almi 2017 to start Cloud Capital, a private investment company, together with a few business friends. Since its inception, they have in...

2022-02-2220 min $Let\'s Talk Local$

Let's Talk Local #16 - Guest: Mark Bealin, Topic: why do you need a strategy for Local SEO?Guest for this episode is Mark Bealin, founder and principal of SearchLab - one of the most well known agencies in the US, specialized on Local SEO. He's also the host of the video series "Suds & Search". In this episode, we talk about some hot topics in Local SEO. What is the difference between Local SEO vs. "regular" SEO? Why do you need strategic Local SEO? What framework do you need for success in local search? How do you optimize your Google My Business and what are companies usually missing out on? Which is the number one driver...

2021-09-1027 min $Let\'s Talk Local$

Let's Talk Local #15 - Guest: Jason Barnard, Topic: the knowledge panel and GMB - antagonists or BFF's?Guest for this episode is Jason Barnard, or as the internet calls him; "the Brand SERP Guy". Jason is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. At this episode we addressed the topic of local search and how it correlates (or not) with the rest of the ecosystem for search. A very interesting interview, or as Jason put it; "It was a groovy conversation!" Welcome to our 15th episode, hope you enjoy it! / Erik Andersson, PinMeTo

2021-09-0239 min $Let\'s Talk Local$

Let's Talk Local #14 - The best "bang for the buck" tips to optimize your Local SEO, interview w/ Clarissa FiliusInterview with Clarissa Filius, Sr SEO Specialist and Local SEO Lead at Booming in the Netherlands. Clarissa is a well known name in the Local SEO community and give us her hot take on how and why Local SEO is important for all retailers. In this episode you'll get to know Clarissa and her project with starting the first Local SEO school in the Netherland, as well as her take on what you should be focusing on in Local SEO in 2021. Check out the full episode to get Clarissa's best "bang for the buck" tips to optimize your Local...

2021-07-0724 min $Let\'s Talk Local$

Let's Talk Local #13 - Location Marketing is an omni-channel game, interview with Michael CheungWhat does a Strategic Multi-Channel eCommerce Consultant think about Location Marketing? Michael talk about strong tech partners, personalized content and the importance of communicating with your audience in the right channels.

2021-06-2442 min

MarkkinointiRadio Jakso 53: Iiro Antero: Ota oma verkkopresenssi haltuun!MarkkinointiRadiossa puhutaan aiheesta, jolla ei ole vielä vakiintunutta suomenkielistä nimeä. Vieraaksemme saapuu Iiro Antero PinMeTo:lta, ja keskustelussa herätetään muutkin kuin markkinoijat pohtimaan oman organisaationsa verkkopresenssiä ja lokaatiomarkkinointia. Mistä on kyse ja miksi aihe on tärkeä eri liiketoiminta-alueilla sekä kuluttajabisneksessä että b2b-yrityksissä? Iiro havainnollistaa organisaation verkossa olevien tietojen hallinnoinnin merkitystä tarinoilla, joiden sankariksi et haluaisi omalla kohdallasi päätyä! Keskustelussa vilahtavat Google My Business, Apple Maps, Google Maps ja monet muut alustat. Ovatko nämä sinulla varmasti hallussa? Tiedätkö, mitä näissä organisaatiostasi kerrotaan niin kuluttajan, organisaation kuin työntekijänkin näkökulmasta? Onneksi Iiro jakaa paljon hyödyllisiä...

2021-06-1547 min $Let\'s Talk Local$

Let's Talk Local #12 - [Live session] How to implement the 5 components of Location Marketing with GroupMIn this special live session of the pod, a panel of experts from GroupM explained how retailers and other multi-location brands should create & execute their local strategies, focusing on 5 areas that are key for location marketing success. This is the third and final part of our series collaborating with GroupM, one of the world's largest digital media agencies. Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other location marketing experts – uncovering practical tips & interesting stories.This po...

2021-04-1252 min $Let\'s Talk Local$

Let's Talk Local #11 - Location Marketing Tech with GroupMIn the second episode of our 3-part series on location marketing with GroupM, Technology Strategist Zahra Alikahi talks about the challenges in the adaptation phase for companies starting with new tech tools. Join the live session with GroupM on 8 April to hear how to implement location marketing strategies and participate in a Q & A with the experts: https://www.pinmeto.com/groupm-webinar-signup Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other location marketing experts – uncovering pr...

2021-03-2933 min $Let\'s Talk Local$

Let's Talk Local #10 - Location marketing strategies with GroupMScott Roemermann and Marie Audrézet Nybøle from GroupM, joined the pod to talk about strategies that are sure to lead to location marketing excellence.Listen & learn as the pros share their best strategies for business-boosting performance in the big 5 categories of location marketing: Location Management Local Search Community Management Local Content Data & Insights Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other location marketing experts – uncovering practical tips & interesting stories.This podcast is powered by PinM...

2021-03-2245 min $Let\'s Talk Local$

Let's Talk Local #09 - Google's Business Messages with Rob Lawson from GoogleGoogle's Rob Lawson joins to talk about Google's direct messages between customers and brands, called Business Messages. Listen & learn: Why companies should activate this channel How direct messages affect end users The ROI & other positive results from using direct messaging For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

2021-02-2227 min $Let\'s Talk Local$

Let's Talk Local #08 - Digitalization with Björn HandellPinMeTo’s own Björn Handell joins the pod to talk about: The challenges of digitalization for big companies The importance of nailing the online-to-offline customer journey Digitalization do’s and don’ts and for big brands For more learning resources, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

2021-02-0133 min $Let\'s Talk Local$

Let's Talk Local #07 - Social media strategy with Josh HoodSocial Strategist Josh Hood from Above+Beyond joins us to talk about: Adapting social strategies to the “new normal” of Covid Which content goes best on which platform How to tailor content to local audiences For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

2021-01-2521 min $Let\'s Talk Local$

Let's Talk Local #06 - Local social media marketing with Abha Gallewale from AsicsAbha Gallewale from Asics joins us to talk about: How social strategies are different at the local and brand levels Stats to watch, to see if you’re doing a good job with your social media efforts 2021 trends in social media marketing For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

2021-01-1827 min $Let\'s Talk Local$

Let's Talk Local #05 - Online-to-offline customer experience with Katie Nugent from LushLush’s Katie Nugent joins us to talk customer experience. We cover: In-store customer experience, and how it’s changed since COVID Why it’s helpful to think of online directories as an extension of your physical shop’s storefront How brands can encourage & respond to customers sharing their experiences For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

2021-01-0427 min $Let\'s Talk Local$

Let's Talk Local #04 - Facebook as a source of business info with Florian WillFacebook’s Florian Will joins us to talk about Facebook as a source of information on businesses. We'll cover: Why Facebook became a place where people could find business info The shift from brand-level to local-level communication The impact of direct messages on customer engagement For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

2020-12-1410 min $Let\'s Talk Local$

Let's Talk Local #03 - The factors that determine local SEO with Greg GiffordLocal SEO nerd Greg Gifford joins us to talk about: How Google’s secret algorithm makes its ranking decisions What the increase of zero-click searches means for local SEO Why Greg thinks that the changes in customer behavior that came with COVID are here to stay For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

2020-12-0714 min $Let\'s Talk Local$

Let's Talk Local #02 - Owning & protecting your location info with Rasmus HimmelstrupLocal SEO expert Rasmus Himmelstrup from Resolution Media Denmark joins us to talk about: How to protect your listings from being hijacked The importance of having complete and accurate information on your digital front door The key insights that’ll let you know if you’re on the right track with your local SEO efforts For more learning resources about local SEO, head to our website at www.pinmeto.com, or follow PinMeTo on LinkedIn.

2020-11-3012 min $Let\'s Talk Local$

Let's Talk Local #01 - Reputation Management with Trustpilot’s Sarah BacchettiSarah from Trustpilot joins us to talk about the importance of trust between customers and brands, how reviews and ratings will play a role in 2020's unusual holiday shopping season, and how a good response to a bad review could be worth 10 good reviews.

2020-11-2317 min

Nordic Future Makers - digital marketing, media, tech and innovation Daniel Melkersson - CEO and Co-Founder, PinMeTo - Local SEO and Retail Marketing (in English)Location Optimisation and Local SEO is important to ensure that correct information shows up on Google Maps, Apple Maps, Facebook etc for shops and stores, hotels, restaurants, bars, government offices and more. Swedish company PinMeTo are one of the global leaders in this space and PinMeTo Founder and CEO Daniel Melkersson joins me on this episode of the Nordic Future Makers podcast to tell me all about this growing area. You will here Daniel talk about how to set things up on Google Maps, Apple Maps, FourSquare and Yandex, you'll hear him talk about managing reviews and you'll hear about...

2020-09-2725 min

Technokratin 28 miljardärer, H&M:s nya startup & Avito-topp till NorthzoneSven och Jonas dissekerar H&M:s senaste startup Pinmeto och pratar om svenskarna som blivit miljardärer på tech – samt vilka som står på tur. Bland annat. Hosted on Acast. See acast.com/privacy for more information.

2017-08-2325 min