Shows
PR Made Simple57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola PyeIf you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award. In this conversation we talk about how getting really c...
2026-02-2539 minPR Made Simple56. The One Thing Stopping You From Getting Known as THE ExpertIn this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. In this episode:Why the real barrier to authority isn't credentials or strategy - it's internalWhat it's costing you every week you don't position yourself as THE expertThe shift that changes everything (and why it's 80% of the battle)What "deciding you're the authority" actually looks like in practiceThis is the previous episode I reference that talks about why Authority is m...
2026-02-1210 minPR Made Simple55. The 3 Things That Stop You Hitting Send (And How To Push Through Them)You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send.In this episode:Thing 1: Imposter syndrome (and why everyone feels it)Thing 2: Perfectionism (there is no perfect pitch)Thing 3: Fear of rejection (what if they say YES?)The thing stopping you isn't that you're not ready. It's fear dressed up as logic.Think about one pitch you've been putting...
2026-02-0412 minPR Made Simple54.Beyond The Algorithm: How To Use PR To Actually Grow Your BusinessFeeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.Here's what actually grows your business:Building...
2026-01-2613 minPR Made Simple53. PR Success Story: Getting Known by Doing What Actually Works with Caroline CoppSmall Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.Connect with Caroline:https://www.carolinecopp.co.uk/https://www.instagram.com/carolinecopp/https://www.carolinecopp.co.uk/scaling-wellness-podcastAnd once you've had a listen you can: Follow me...
2026-01-2036 minPR Made Simple52. How to make 2026 the year you get known: Your new year pep talk on making it happen this yearYou've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts.Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026.Three steps to get known:Make the commitment - this is core business strategy, not a nice-to-haveGet clear on THE thing you want to be known for (not everything - THE thing)Take messy action - send the email, make the pitch, take the first stepIn 2026, authority and trust are...
2026-01-1411 minPR Made Simple51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani SeatterPR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives.What You'll Learn:How Dani landed a Sky News interview through strategic timing and persistenceWhy collaboration is the secret weapon for small business PRThe truth about awards: How to choose the right ones and why the application process is valuable even if you don't winBook launch PR strategy: Why you need to start building y...
2026-01-0633 minPR Made Simple50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline BrittonWelcome to 2026! Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good.In this episode, we dive deep into:Setting Your 2026 Business VisionGetting Uncomfortable (in the Best Way)Building Real AuthorityHow to make this your best, most magical year yet in your business This is the year of expansion, momentum, and new beginnings.Find Caroline at https://www...
2026-01-0134 minPR Made Simple49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying BehindThe Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025)This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating.Here's exactly how putting on my big girl pants transformed my business (and bank balance).In this episode, I'm getting real about:- The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything - The i...
2025-12-1718 minPR Made Simple48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna ColtonDr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. She's also one of Pippa's 1-2-1 Accelerator clients. In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. What we discuss:Why sending the fucking email (even with zero expectations) opens doors you can't imagineHow Dr Anna went from ambivalent NHS psychologist to regular Thi...
2025-12-1039 minPR Made Simple47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach.In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields.This isn't about abandoning social media...
2025-12-0315 minPR Made Simple46. The Visibility Myth (And What Successful Business Owners Focus On Instead)You're showing up. You're putting yourself out there. People see you.But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field?In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors.If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you....
2025-11-2611 minPR Made Simple45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and OcadoWhat happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR.In this episode, Lauren shares how she:Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and SelfridgesSecured a Channel 4 TV ad (beating 2,000 other applicants)Raised 250% of her crowdfunding target using LinkedIn and video contentGot featured by Meta alongside Dragon's Den star Steven BartlettBuilt her founder profile to attract retail buyers, investors, and press...
2025-11-1934 minPR Made Simple44. What To Do Now: How To Get Known In 2026Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now.If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call.In this episode, you'll discover:Why the "I'll start in January" mindset is keeping you stuckThe compound effect of PR (and why starting NOW gets you results in Q1/Q2)H...
2025-11-1214 minPR Made Simple43. The Trust Recession And Your PR AdvantageTrust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in.But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now.In this episode, I break down:Why we're in a trust recession:
2025-11-0421 min
Mum Means Business17: Demystifying PR for Small Business Owners with Pippa GouldenThis week, I’m joined by Pippa Goulden - PR expert, entrepreneur and founder of The PR Set.
After 15 years working in the world of PR, Pippa saw a gap in the market: small business owners wanted to harness the power of publicity but didn’t know where to start. So, she made it her mission to demystify public relations and help founders, entrepreneurs and start-ups get known for what they do - without big agency fees or insider contacts.
Through The PR Set, Pippa now supports hundreds of women to build their brands, land pres...
2025-10-281h 02
A Woman's Guide to Starting FiresEP22: Pippa Goulden: The power of PRIn this conversation, Rebecca Cracknell and Pippa Goulden explore the transformative power of PR for female founders. Pippa shares her mission to make PR accessible and empowering, breaking down misconceptions and emphasising the importance of confidence and visibility. They discuss the significance of taking action, overcoming fear, and the impact of authentic storytelling in PR. The conversation highlights personal experiences, success stories, and practical advice for entrepreneurs looking to elevate their visibility and grow their businesses through effective PR strategies. You can also catch Rebecca on Pippa's podcast, PR Made Simple, where they talk about sharing your...
2025-10-1650 minPR Made Simple42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and StorytellingRo Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios).From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything.I...
2025-10-0837 minPR Made Simple41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause spaceEver wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond.What you'll discover:Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imaginedHer strategic approach...
2025-09-3033 minPR Made Simple40. Send the F*cking Email: What happened in my business when I stepped up to Get KnownPippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business.In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us? Pippa shares the freeing truth that nobody cares about your business as...
2025-09-1717 minPR Made Simple39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal ProfileYou've been building in the shadows long enough.If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud.In this episode, you'll discover:Why "personal brand" and "visibility" are problematic terms that might be holding you backThe four big blockers keeping female entrepreneurs hidden (and how...
2025-09-0920 minPR Made Simple38. Your September PR Reset: How To Use Back-To-School Energy To Build Momentum In Your BusinessReady to harness that back-to-school energy for your PR? September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving.In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR resetSign up for the wait list for Get Known here And once you've had a listen you...
2025-09-0311 minPR Made Simple37. The Imposter Myth That's Keeping You Small (and what to do about it) with Leila AingeIn this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs. In this episode they discuss:- What Imposter Phenomenon is and what we can do about it- Comparison culture and how to navigate it (it's not what you think!)- The peer group paradox- The benefits of community and supportive environments - Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successesIf...
2025-08-2647 minPR Made Simple36. The Summer PR Advantage: Why It's A Great Time To Keep Your PR Momentum BuildingIn this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR- Join my DIY PR membership using the c...
2025-07-2913 minPR Made Simple35. Want to be a Wildly Successful Woman? The Habits, traits and practices that you can steal for yourselfIn this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too).Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty. What You’ll Learn:The key habits Pippa sees again and again in the most succ...
2025-07-2419 minPR Made Simple34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie GriffithsSophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. Pippa and Sophie discuss:- Why ads fail - The PR & Ads Power Combo that builds trust and reach- How Sophie's built her own profile as a go-to exper...
2025-07-1639 minPR Made Simple33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 2025If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you.Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all.She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences. The episode concludes with actionable st...
2025-07-0216 minPR Made Simple32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategyIn this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.TakeawaysNot all awards are created equally; do your research.Look for credible judging panels and past winners' experiences.Awards can provide third-party validation and recognition.Utilize award wins in your marketing strategy.Nominations can be just as valuable as wins.Networking opportunities arise from award ceremonies.Be strategic about which awards to enter...
2025-06-1921 minPR Made Simple31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4)In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business.She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies.This episode gives you everything you need to c...
2025-06-1021 minPR Made Simple30. Strategy, Launching a Book, Taking Messy Action and Getting Known with Alice BenhamMarketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does.From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts.Plus we deep...
2025-06-0344 min
ReWild Your Business#161 - From Unknown to Unstoppable - How To Use PR to Get Known with Pippa GouldenIn this episode, I’m joined by PR powerhouse Pippa Goulden, founder of The PR Set, to break down what public relations really is—and why it might be the most underused yet powerful strategy in your coaching business.If the word “PR” makes you think of expensive agencies and glossy magazine spreads, think again. Pippa’s mission is to demystify PR and make it accessible for small business owners who are ready to get known, build trust, and grow.We cover:What PR actually means and how to use it to grow...
2025-06-0245 min
Building your BrandGet Noticed: Pippa Goulden on Making PR Work for YouEver felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us. Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), and offers practical, actionable advice on how we can start leveraging its power to build our brands and reach our ideal audiences. Get ready to take notes, because this episode is packed with...
2025-05-2133 minPR Made Simple29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through SingingIn this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since. The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkable opportunities.Top PR Lessons from James:Narrow your focus to expand your reach...
2025-05-1339 minPR Made Simple28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole HigginsIn this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV.Key Topics Discussed:What trends mean for small business owners and why they matterHow consumer behaviors are shifting in 2025Using authenticity and s...
2025-05-0829 minPR Made Simple27. Success Story: Stepping Into the Spotlight to Get Known with Coach and Mentor Rebecca CracknellIn this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store:How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet in mere weeks (spoiler: you're probably more ready than you think!)The ways we talk ourselves out of going after what we truly want in businessRebecca's approach to separating herself from her business - Why stepping into your "bus...
2025-04-2937 minPR Made Simple26. Embracing Rejection: Turning Fear Into Opportunity with Liz MosleyOoh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business, mindset and opened doors to unexpected opportunities. This conversation offers practical insights for entrepreneurs looking to overcome fear and build resilience in their PR and pitching efforts. From practical pitching tips to mindset tra...
2025-04-0139 min
Women's Business#72 Feeding Your Mind: The Transformative Power of the Gut With Dr Emily LeemingIn this episode of I speak to Dr. Emily Leeming, a microbiome scientist, registered dietician, former chef, TEDx speaker, and author of 'Genius Gut: The Life-Changing Science of Eating For Your Second Brain'. We dive deep into the transformative power of nutrition, the roles of the gut microbiome and mental health, and share practical tips on adding beneficial foods to your diet without a complete overhaul. We also discuss Emily's unique career path, from working on superyachts to launching her own clinic and eventually contributing to groundbreaking research. Discover how small changes can make a big impact on your...
2025-03-3159 min
Women's Business#71 From Social Work to Social Impact: Anna Anderson on True CommunityIn this episode, I speak to Anna Anderson, founder of Kindred, a community space in Hammersmith. We dive into Anna's early experiences and insights on the value of community, and how that sparked an early interest in being of service to others. Anna shares her journey from social work to entrepreneurship, emphasizing the need for true community and the issues we face in society around loneliness and social connection. We discuss her experiences, challenges, and insights on social business, the impact of the pandemic, and the importance of government and business collaboration. Join us as we dive into Anna's...
2025-03-2451 minPR Made Simple25. From PR Procrastination to Progress: Simple Steps To Move Past The OverwhelmAre you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy.Join Pippa as she shares practical tips to:Develop a focused PR strategy aligned with your business goalsBreak down your PR efforts into bite-sized, achievable chunksBuild confidence through strategic preparation and mindset shiftsIntegrate PR seamlessly with your existing marketing effortsImplement a simple 15-minute daily PR habit that gets resultsWhether you've...
2025-03-1816 min
Scaling WellnessYour Path to Press Features: PR Strategy Simplified with Pippa GouldenIn this episode of Scaling Wellness, I am joined by Pippa Goulden, a seasoned PR expert with over 20 years of experience, as she demystifies Public Relations (PR) for small business owners. Pippa shares her journey from managing big brand PR to focusing on small businesses where she can make a tangible impact. She highlights how leveraging third-party endorsements through various channels like magazines, podcasts, and collaborations can significantly boost a business's visibility and credibility. Pippa provides actionable steps on getting started with PR, focusing on networking, building a strategy, and overcoming mindset barriers...
2025-03-1731 min
Women's Business#70 Where Fashion Meets Feminism with Stacey Grant-Canham, Founder of Black & BeechIn this episode I interview Stacey Grant-Canham, founder of the ethical clothing brand Black & Beech. We discuss Stacey's unique journey, from crafting teething necklaces during maternity leave to building a brand that combines her passions for feminism and sustainable fashion. Stacey shares her complex childhood experiences, her radical transformation from academia to entrepreneurship, and how her personal values shape her business. We delve into the challenges of balancing motherhood and raising feminist kids, to the challenges of managing a business, and advocating for social justice. This episode is filled with valuable insights on resilience, integrity, and the...
2025-03-171h 02
Start Scale SucceedEp 180 Essential PR Strategies for Small Business Growth and Visibilitywith Pippa GouldenPippa Goulden joins the Start Scale Succeed podcast to chat all thing PR for your small business and how you can DIY it and the steps you need to take to increase the visibility of you and your brand. Highlights include 🎙️ Personal Branding Power: Learn how to weave your personal story into your brand to create compelling narratives that connect with your audience. Pippa highlights the importance of sharing personal stories that align with your business goals without oversharing irrelevant details. 📰 Pitching to Journalists: Pippa offers brilliant advice on how to capture the attention...
2025-03-1528 minPR Made Simple24. PR Success Story: From Surgery to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'RiordanPR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in...
2025-03-1144 min
Quits and GigglesHow to ditch imposter syndrome and get your small business known with PR.PR is not just for big business and the mega famous!Your small business needs you to get out there and talk about your fabulousness, because nobody else will do it for you.In this episode I am joined by baddass PR expert Pippa Goulden. Pippa transitioned from corporate to entrepreneurship to run her own PR agency 4 years ago. She shares the best ways you can use PR to get your brand out there and build credibility.You’ll need to overcome that imposter syndrome we all get when we first start out, bu...
2025-03-1029 minPR Made Simple23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky ElliottIn this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.What We Cover:Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"PR Truths: Nicky's candid experience with...
2025-03-0441 min
Women's Business2nd Birthday Episode! A Partnership in Progress: Love, Life, and Lessons Learned with Andrew Elliott (My Husband!)I can't believe Women's Business is 2! And to celebrate this milestone a different episode where I have invited my own husband onto to pod, to reflect on our journey and everything we're both learning through my work here on this pod. So, the much-mentioned Drew AKA Andrew Elliott is the first and only male guest on the show. This conversation covers modern life through a male lens, including Drew's childhood experiences, feelings about being a feminist, coping with financial dynamics in marriage, and fatherhood through IVF and premature birth. We also touch on societal pressures, mental load, and finding balance in p...
2025-03-031h 03PR Made Simple22. Dancing On Other People's Dance Floors: Turn Collaborations into Your Small Business Superpower - with marketing expert Lucy WoolfendenGet ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth. Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business. They discuss the importance of building trust, how to make sure both sides are aligned, and how to find the ri...
2025-02-2532 min
Women's BusinessPR for the People: Making Public Relations Accessible with The PR Set Founder, Pippa GouldenIn this episode, I welcome Pippa Goulden, founder of The PR Set to the pod. Pippa shares her journey from working in traditional PR agencies to launching her DIY PR membership aimed at helping small businesses, startups, and entrepreneurs, but also shares how launching the business enabled HER to create the work/life balance she wanted for herself. We also dive into what PR actually is, the importance of using it as an integral part of your marketing strategy and not an afterthought, misconceptions around it, and how small businesses can leverage it strategically without needing large...
2025-02-2453 minPR Made Simple21. 15 Minutes to PR Success: The Simple Habits I Swear ByIn this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand.Key takeaways:A quick daily habit makes all the differenceHaving a PR strategy saves time Daily habits in PR create momentum and consistency.Setting targets helps maintain focus and accountability.Networking is essential for getting known for what you do.Staying informed about what's going on out there is important Having a l...
2025-02-1213 minPR Made Simple20. 5 Mindset Game Changers That Have Helped Me Nail My PR (and how they can help you too)In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to this and be motivated to make some changes to take action and make it happen. It works!++There's some swearing in this ep...
2025-02-0414 minPR Made Simple19. Should You Pay for Press? Classifieds, Advertorials, Partnerships & Affiliates uncoveredEver been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget?In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't:Why those classified ads are probably not your ticket to PR success (and what to do instead)What are advertorials and should you spend your money on them?Strategic partnerships that could actually work for you business Smart partnerships that could actually work for your businessThe a...
2025-01-3016 min
The Subconscious Expert216. Client Success Story: From Stuck to Smashing Business Goals with Pippa GouldenAre you ready to hear another client success story that is full of subconscious breakthroughs?In today's episode, I welcome the incredible PR queen, Pippa Golden, who will share her transformation during our time working together.When Pippa first entered my world, she was like many female entrepreneurs—doubtful and waiting for that perfect moment when everything would just click. But now, she's a completely different person, attracting her dream clients, launching new offers, and has finally started her podcast! Join us as we talk about the ups and downs of Pippa's transformation and the deep subconscious br...
2025-01-2837 minPR Made Simple18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). In this episode, I'm jumping it to tell you everything you need to know about press releases included:- What a press release actually is- Whether you need a press release (and if you don't what you might need instead)- W...
2025-01-2114 minPR Made Simple17. My Biggest PR Win: What You Can Learn for Your Own BizIn this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show. From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity. She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building. 00:00Introduction to PR Opportunities03:08Overco...
2025-01-1420 minPR Made Simple16. Your Subconscious: Your PR Success Secret with Rebecca HaydonEver wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise. In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!)Get ready to discover:Why your brain might be playing tricks on your PR efforts (and how to turn the tables)The real r...
2025-01-0737 minPR Made Simple15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine JacobsIn this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process. Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the...
2024-12-1839 minPR Made Simple14. Get Your 2025 PR Set: Make This Your Best PR Year YetIn this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025. She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals. Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results. Whether you're looking to boost your brand's visibility or fine-tune your PR strategies, this episode offers a practical roadmap for making 2025 your best PR year yet.
2024-12-1017 minPR Made Simple13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip DawesIn this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business. Pip also reveals the unexpected magic that happens from brilliant PR. Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to...
2024-12-0338 minPR Made Simple12. Working With Influencers with Cat SimsThis week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her a...
2024-11-2647 minPR Made Simple11. Authentic PR and Learning By Doing with Hayley SouthwoodIn this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success. The discussion also highlights the significance of building supportive networks for female entrepreneurs and the evolving nature of business in response to personal growth and external changes.Find out more about Hayley at https://www...
2024-11-1939 minPR Made Simple10. Why Your PR Isn’t Working—And How to Fix ItIn this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them. She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover why PR isn’t a quick fix, but a game-changing tool when done right. Ready to turn your...
2024-11-1220 minPR Made Simple9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting a brand.A core message in the episode is her encouragement to take action and face the fears that often...
2024-11-0517 minPR Made SimplePR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya VelusamiDo you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers. In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside traditional press and how she i...
2024-10-2933 minPR Made Simple7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline BrittonBuckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile. Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR. Plus Pippa and Caroline discuss practical steps to navigate your own fear, to take action, the significance of incremental changes, and how to use PR to help you grown your business. The conversation emphasizes that fear is a com...
2024-10-2240 minPR Made Simple6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PRPippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too. She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for m...
2024-10-1515 minPR Made Simple5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her FlowersIn this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand. Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get k...
2024-10-0846 minPR Made Simple4. Let's Get Your PR StartedIn this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is.She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or looking to fine-tune your PR game, this episode is packed with he...
2024-10-0118 minPR Made Simple1. What is PR? And What Will It Do For Your Business?Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do. Well not anymore. In this episode we get to the bottom of what PR actually is.Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is so much more than press coverage.And don't worry if you're confused about what PR will do for your business. We'll also be exploring all the d...
2024-09-2416 minPR Made Simple2. The PR Myths That Are Stopping You From StartingIn this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business. Whether it's thinking you need a big budget, a little black book of contacts, to wait until your business is bigger/ better or perhaps it's because you think you can't write. I've heard them all over and over again - and none of them are true or should stop you from doing PR for your business.So if you think you want to do PR but there's something h...
2024-09-2414 minPR Made Simple3. All the different PR routes (it's not just press!) and how to know which ones to use for your businessWant to do PR for your business but feel a bit overwhelmed about the different ways to do it? In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you. You'll discover that PR is not limited to press coverage and we're exploring all the different routes such as podcasts, guest blogging, awards, influencer marketing, and collaborations. We'll also look at your PR strategy and how to know what's right for your business. Chapt...
2024-09-2419 minPR Made SimplePR Made Simple Podcast TrailerIt's coming - get ready for the launch of PR Made Simple, a brand new podcast with PR expert Pippa Goulden that will show you how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. In every episode Pippa will be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.Through her expertise, insider tips and real life case studies of founders and brands who a...
2024-09-0601 min
Straight Up Level UpS2 Ep 4: What PR can do for your business with Pippa GouldenThis week I'm joined by Pippa Goulden discussing everything PR for your business. Pippa is a PR expert who works with business owners to help them DIY PR for their business. We discuss everything from the taboos around trying to gain PR and Press exposure down to exactly where to start.You can find Pippa over on Instagram @pippa_the.pr.set. She also has a membership where she teaches business owners how to get and use PR to grow their business.For more hints and tips follow me over on Instagram @thisisgrowthecom
2024-02-0253 min
The Doodlemoo ShowPR your way to success with Pippa Goulden - The PR Set
In this episode I chat to Pippa Goulden founder of the PR Set - a membership for small businesses wanting to do their own PR. We talk all about demystifying what PR is and explaining all the different ways you can do your own PR. This is so important in the early days of any creative business as it helps with credibility and visibility. I loved my chat, Pippa, here, makes it really easy to understand what PR actually entails and she gives a lot of tips and tricks on how to do it effectively, how to get started and...
2022-05-2344 min
The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsPR: Can small businesses really do their own PR? With Pippa Goulden (The PR Set)This episode is all about PR and how small business can make it work for them (without a little black book of contacts!). Pippa teaches small businesses to do their own PR with INCREDIBLE results and she shares with us the key principles she teaches, both in terms of strategy and mindset. Episode key takeaways: What PR actually means for a small businessThe barriers to small business owners doing their own PR How to create a practical plan to get you started to do to get startedIntegrating PR in to your overall marketing strategyWhat...
2022-05-0530 min
The RewritersOwning your personal brand at work - with Monique ShawHello Rewriters!In today’s solo episode, I’m discussing one of my favourite works topics – personal brand – and why I believe it is fundamental for creating a career that works for you.In this episode I cover:What a personal brand is and why it’s so importantWhat a personal brand ISN’T3 personal brand ‘myths’My simple formula for rewriting your personal brandI also share how I came across the power of personal brand quite unexpectedly in my career and then used it to get noticed (and promoted) at work for doing the th...
2022-02-0820 min
The RewritersDIY PR and the Art of Self-Promotion - with Pippa Goulden**SPECIAL ANNOUNCEMENT - FINAL WEEK TO JOIN ‘REWRITE YOUR CAREER STORY** – This intimate programme will give you the framework and support to finally create a work and life that actually works. We start Monday 17th January at 19:30 GMT / 14:30 EST. Express your interest to Monique here: www.rewriterewrite.com/rycs-waitlist **Hello Rewriters and welcome to the very first episode of 2022!In this episode I speak with small business PR expert and Founder of the PR Set, Pippa Goulden. Pippa is passionate about giving small business owners the knowledge and confidence they need to get their busin...
2022-01-111h 01