Shows
PR Made Simple32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategyIn this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.TakeawaysNot all awards are created equally; do your research.Look for credible judging panels and past winners' experiences.Awards can provide third-party validation and recognition.Utilize award wins in your marketing strategy.Nominations can be just as valuable as wins.Networking opportunities arise from award ceremonies.Be strategic about which awards to enter...2025-06-1921 min
Tell Me MoreRiding Through the Storm: Pippa Scott’s Mental Health JourneyIn this heartfelt episode, Ella Andrews interviews Pippa Scott, the founder of Ride for Mental Health. Pippa shares her personal story as an athlete, mental health advocate, and leader. She talks about growing up in Vermont, her snowboarding journey, and how she made the big move from Killington Mountain School to Cornell University.Pippa opens up about the tough parts of being a student-athlete, including injuries, eating disorders, and the pressure she felt. She explains how these experiences led her to start her nonprofit. The conversation shows how important community support is. Pippa talks about the help...2025-06-1738 minPR Made Simple31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4)In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business.She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies.This episode gives you everything you need to c...2025-06-1021 minPR Made Simple30. Strategy, Launching a Book, Taking Messy Action and Getting Known with Alice BenhamMarketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does.From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts.Plus we deep...2025-06-0344 minPR Made Simple29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through SingingIn this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since. The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkable opportunities.Top PR Lessons from James:Narrow your focus to expand your reach...2025-05-1339 minPR Made Simple28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole HigginsIn this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV.Key Topics Discussed:What trends mean for small business owners and why they matterHow consumer behaviors are shifting in 2025Using authenticity and s...2025-05-0829 minPR Made Simple27. Success Story: Stepping Into the Spotlight to Get Known with Coach and Mentor Rebecca CracknellIn this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store:How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet in mere weeks (spoiler: you're probably more ready than you think!)The ways we talk ourselves out of going after what we truly want in businessRebecca's approach to separating herself from her business - Why stepping into your "bus...2025-04-2937 minPR Made Simple26. Embracing Rejection: Turning Fear Into Opportunity with Liz MosleyOoh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business, mindset and opened doors to unexpected opportunities. This conversation offers practical insights for entrepreneurs looking to overcome fear and build resilience in their PR and pitching efforts. From practical pitching tips to mindset tra...2025-04-0139 minPR Made Simple25. From PR Procrastination to Progress: Simple Steps To Move Past The OverwhelmAre you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy.Join Pippa as she shares practical tips to:Develop a focused PR strategy aligned with your business goalsBreak down your PR efforts into bite-sized, achievable chunksBuild confidence through strategic preparation and mindset shiftsIntegrate PR seamlessly with your existing marketing effortsImplement a simple 15-minute daily PR habit that gets resultsWhether you've...2025-03-1816 minPR Made Simple24. PR Success Story: From Surgery to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'RiordanPR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in...2025-03-1144 minPR Made Simple23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky ElliottIn this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.What We Cover:Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"PR Truths: Nicky's candid experience with...2025-03-0441 minPR Made Simple22. Dancing On Other People's Dance Floors: Turn Collaborations into Your Small Business Superpower - with marketing expert Lucy WoolfendenGet ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth. Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business. They discuss the importance of building trust, how to make sure both sides are aligned, and how to find the ri...2025-02-2532 minPR Made Simple21. 15 Minutes to PR Success: The Simple Habits I Swear ByIn this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand.Key takeaways:A quick daily habit makes all the differenceHaving a PR strategy saves time Daily habits in PR create momentum and consistency.Setting targets helps maintain focus and accountability.Networking is essential for getting known for what you do.Staying informed about what's going on out there is important Having a l...2025-02-1213 minPR Made Simple20. 5 Mindset Game Changers That Have Helped Me Nail My PR (and how they can help you too)In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to this and be motivated to make some changes to take action and make it happen. It works!++There's some swearing in this ep...2025-02-0414 minPR Made Simple19. Should You Pay for Press? Classifieds, Advertorials, Partnerships & Affiliates uncoveredEver been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget?In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't:Why those classified ads are probably not your ticket to PR success (and what to do instead)What are advertorials and should you spend your money on them?Strategic partnerships that could actually work for you business Smart partnerships that could actually work for your businessThe a...2025-01-3016 minTell Me MoreExploring the Mind and Mountains: Ryan Paul on Snowboarding and Mental HealthIn this episode of the Tell Me More podcast, host Pippa Scott chats with professional snowboarder Ryan Paul from Cottage Grove, Minnesota. With over 15 years of experience, Ryan talks about his journey from skateboarding and snowboarding as a kid to becoming a world-class athlete. He shares stories about his life in Bend, Oregon, his work as a freelance graphic designer, and the brands he’s created, like Sleep Snowboards and Zany Clothing.Ryan and Pippa dive into the world of snowboarding, discussing how the sport has evolved and the challenges athletes face. Ryan shares exciting stories about st...2025-01-2852 minPR Made Simple18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). In this episode, I'm jumping it to tell you everything you need to know about press releases included:- What a press release actually is- Whether you need a press release (and if you don't what you might need instead)- W...2025-01-2114 minPR Made Simple17. My Biggest PR Win: What You Can Learn for Your Own BizIn this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show. From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity. She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building. 00:00Introduction to PR Opportunities03:08Overco...2025-01-1420 minPR Made Simple16. Your Subconscious: Your PR Success Secret with Rebecca HaydonEver wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise. In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!)Get ready to discover:Why your brain might be playing tricks on your PR efforts (and how to turn the tables)The real r...2025-01-0737 minPR Made Simple15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine JacobsIn this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process. Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the...2024-12-1839 minPR Made Simple14. Get Your 2025 PR Set: Make This Your Best PR Year YetIn this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025. She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals. Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results. Whether you're looking to boost your brand's visibility or fine-tune your PR strategies, this episode offers a practical roadmap for making 2025 your best PR year yet.2024-12-1017 minPR Made Simple13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip DawesIn this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business. Pip also reveals the unexpected magic that happens from brilliant PR. Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to...2024-12-0338 minPR Made Simple12. Working With Influencers with Cat SimsThis week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her a...2024-11-2647 minPR Made Simple11. Authentic PR and Learning By Doing with Hayley SouthwoodIn this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success. The discussion also highlights the significance of building supportive networks for female entrepreneurs and the evolving nature of business in response to personal growth and external changes.Find out more about Hayley at https://www...2024-11-1939 minPR Made Simple10. Why Your PR Isn’t Working—And How to Fix ItIn this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them. She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover why PR isn’t a quick fix, but a game-changing tool when done right. Ready to turn your...2024-11-1220 minPR Made Simple9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting a brand.A core message in the episode is her encouragement to take action and face the fears that often...2024-11-0517 minPR Made SimplePR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya VelusamiDo you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers. In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside traditional press and how she i...2024-10-2933 minPR Made Simple7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline BrittonBuckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile. Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR. Plus Pippa and Caroline discuss practical steps to navigate your own fear, to take action, the significance of incremental changes, and how to use PR to help you grown your business. The conversation emphasizes that fear is a com...2024-10-2240 minPR Made Simple6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PRPippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too. She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) f...2024-10-1515 minPR Made Simple5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her FlowersIn this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand. Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get k...2024-10-0846 minPR Made Simple4. Let's Get Your PR StartedIn this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is.She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or looking to fine-tune your PR game, this episode is packed with he...2024-10-0118 minPR Made Simple1. What is PR? And What Will It Do For Your Business?Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do. Well not anymore. In this episode we get to the bottom of what PR actually is.Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is so much more than press coverage.And don't worry if you're confused about what PR will do for your business. We'll also be exploring all the d...2024-09-2416 min