Shows
The Remarkable Credit Union PodcastWhy Cooperative Ownership Matters — And How Credit Unions Can Lead the WayThe listeners of this podcast are likely to know that credit unions are financial cooperatives — an identity that some credit unions lean into and others don't talk about much. Amongst the general U.S. population, our understanding of cooperatives is limited, at best. Most people are ill-equipped to distinguish between, say, a consumer co-op, like a credit union, and a worker co-op, like PixelSpoke! We'd like to change that, and we think that credit unions can play a crucial role, not only in expanding our general understanding of what co-ops are and why they matter, but also in...2025-02-2539 min
The CUInsight NetworkCredit Union Websites - PixelSpoke“People want to do business with organizations that are motivated by their ‘why’.” - Dave DrouinThank you for tuning in to The CUInsight Network, with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guests on today’s show are Katie Stone, CEO & Co-owner at PixelSpoke, and Dave Drouin President & Co-owner at PixelSpoke. As an empower...2024-05-0328 min
The Remarkable Credit Union PodcastSuccess, Impact, and Longevity: 3 Key Tips for Credit Union LeadersThis is both an exciting and bittersweet episode. After recording 97 episodes of The Remarkable Credit Union, longtime host and PixelSpoke's founder and former CEO, Cameron Madill, joins as a guest to share his top takeaways from his 20 years leading an impact-focused marketing agency for credit unions. Accompanying him is PixelSpoke's new CEO, Katie Stone, who further expounds on leadership lessons she's learned since joining PixelSpoke and how she hopes to carry them forward in her new role. They also address this month's BIG question: What should credit union leaders focus on to best equip their...2024-03-2539 min
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdviceCameron Madill | From Candy Reseller to Employee-Owned EntrepreneurCameron Madill is the Founder and Advisor of PixelSpoke, a web design and marketing agency specializing in credit unions. Cameron’s entrepreneurial spirit led him to focus exclusively on creating specialized solutions for progressive businesses, which proved pivotal for PixelSpoke's success. In recent years, he made a bold decision to transition PixelSpoke into an employee-owned cooperative, emphasizing social responsibility as a certified B Corp. Today, Cameron is actively involved in guiding and coaching entrepreneurs, particularly entrepreneurial couples, using the Gottman method. He also co-hosts The Remarkable Credit Union podcast, exploring the trends and challenges in the credit union space....2024-02-0940 min
The Remarkable Credit Union PodcastWhat Does it Mean to Bank on a Human Scale?Credit unions are known for the emphasis they place on building authentic human relationships with their members. But at the same time, digital advances are transforming the financial industry, smaller credit unions are getting acquired, and larger credit unions are only getting bigger. George Hofheimer, former EVP and Chief Research and Development Officer at Filene, returns to The Remarkable Credit Union podcast to discuss his new book, Banking on a Human Scale, and to address this month’s BIG Question: How can credit unions operate on a human scale to thrive in a world that wor...2023-04-2438 min
The Remarkable Credit Union PodcastHow Five Credit Unions Joined Forces to Tackle Affordable HousingCredit unions have always been better cooperators than competitors. The joint investments of five Washington-based credit unions to the Evergreen Impact Housing Fund (EIHF) is a shining example of the "cooperation among cooperatives" principle in action. The greater Seattle area is one of the country’s most expensive metro regions, and escalating housing costs make it hard for working-class consumers to live in the area. EIHF creates what it calls “catalytic investment opportunities” that make affordable apartment complexes more attractive to developers. Jen Reed, VP of Public Relations at Sound Credit Union (a PixelSpoke client), joins...2023-03-2724 min
The Remarkable Credit Union PodcastWhat Does It Mean to Be a CDFI, and Why Do CDFIs Matter?Credit unions, by their nature, are community oriented, but some are more intentional about their commitment to impact. Community Development Financial Institutions, or CDFIs, are a perfect case in point. Credit unions now represent a third of the CDFI industry, serving more than 16 million predominantly low income consumers and communities of color. Chriselle Martinez, CDFI Program Director at Inclusiv, joins The Remarkable Credit Union podcast to talk about what it means to be CDFI certified, how CDFIs benefit their communities, and how they themselves benefit from the certification process. She also tackles this month's BIG...2023-02-2733 min
The Remarkable Credit Union PodcastThe 6 Principles of Values-Based BankingIs the financial industry committed to the common good? If you equate the financial industry with megabanks, the answer would likely be a resounding no. Though millions of Americans are megabank customers, it's doubtful many of us believe that these banks have our best interests at heart. Here's the good news: The financial industry presents us with many viable alternatives. There are several parallel and overlapping movements that point to a better way to bank: member-owned credit unions, Community Development Financial Institutions (CDFIs), and values-based financial institutions, to name a few. Montana-based Clearwater Credit Union is all...2023-01-2341 minThe CUInsight NetworkImpact Driven Organizations - PixelSpoke (#48)“Credit unions are the original social enterprise.” - Cameron MadillThank you for tuning in to episode 48 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is Cameron Madill, CEO and Co-owner at PixelSpoke. Cameron begins by sharing his education and career journey that led him to fin...2023-01-1334 min
The Remarkable Credit Union PodcastHow Co-ops Can Pave the Way to a Solidarity EconomyMany credit unions differentiate from banks by pointing out that they are member-owned, but the average consumer doesn't always understand what that means. Though our country tends to idolize entrepreneurs and CEOs, we are less likely to think too much about ownership and its various implications. Cooperatives — whether worker-owned like PixelSpoke or member-owned like our credit union clients — bring the issue of ownership to the forefront, pushing us to think more deeply about who should have a voice and a stake. This month, we're excited to welcome our Operations Manager Katie Stone as our guest host...2022-12-1936 min
The Remarkable Credit Union PodcastWhat it Means To Be a Remarkable Credit UnionOur podcast is called The Remarkable Credit Union, but what does that mean, exactly? What distinguishes a good credit union from a remarkable one? Steve Bugg, President and CEO of the award-winning Great Lakes Credit Union (GLCU), joins us to talk about GLCU's own journey from good to remarkable, including how their “standards of greatness” enabled and inspired them to successfully launch numerous innovative impact initiatives. He also addresses this month's BIG question: How does a credit union develop a strategic vision and corresponding value system that meaningfully guide its day-to-day operations at all levels and...2022-11-1743 min
The Remarkable Credit Union PodcastHow Credit Unions Can be the Netflix of Crypto and BlockchainAt one time, there were over 9,000 Blockbuster Video stores. Today, just one remains. It happens to be in my home state of Oregon, just a few hours away. If you were born in the 2000s, you might not remember the days when we had to physically transport ourselves to a video rental store if we wanted to watch a movie at home, nor is the name Blockbuster Video likely to mean much to you. But the rest of us associate the name with both astounding success and spectacular failure. Blockbuster was a Fortune 500 company in 2007 and declared...2022-10-1834 min
The Remarkable Credit Union PodcastWhy All Credit Unions Should Join the Climate Finance RevolutionThey say that this past summer is one for the record books when it comes to climate-related disasters. Amidst the doom and gloom, however, the recently passed Inflation Reduction Act (IRA) represents a significant commitment to reducing greenhouse gas emissions over the next few decades. But what does this all have to do with credit unions? Quite a lot, actually. Neda Arabshahi, Vice President of the Inclusiv Center for Resiliency and Clean Energy, joins us to talk about the climate finance revolution, which she sees as both a responsibility and an opportunity for credit unions. We discuss...2022-09-1433 min
The Remarkable Credit Union PodcastEconomic Justice for All: How SCCCU Lives and Breathes its WHYTake a look around your community and ask questions. Be humble, be courageous, and take a leap. These are guiding philosophies for Katie Fairbairn, Chief Experience Officer for Santa Cruz Community Credit Union (SCCCU), and Kerry Fulton, President & Owner of Southwest Strategic Marketing. They join The Remarkable Credit Union to talk about their mission of economic justice and financial freedom for all, how that guides everything they do, what makes their award-winning “Return the Favor” campaign distinct from other community giving campaigns, and how to balance mission and margin. This month's BIG Question: What does econ...2022-08-0231 min
The Remarkable Credit Union PodcastHow to Grow While Staying True to Local Roots: The OnPoint StoryCan a credit union with nearly 500,000 members and $9 billion in assets still authentically serve its local community? As consolidation trends continue and asset size is increasingly seen as a key indicator of success, it's important to reflect on how these evolving trends impact the cooperative principles and the credit union difference. Liz Martin, Vice President of Marketing at OnPoint Community Credit Union (a PixelSpoke client), believes that when growth is rooted in a clear WHY, it can exist in tandem with a strong community focus. She joins us to talk about how OnPoint has grown while still...2022-07-0639 min
The Remarkable Credit Union PodcastCryptocurrency and Credit Unions: Where to Start?If you’re like most of us, you find cryptocurrency a bit… well, cryptic. While most of us are intrigued, we’re also uncertain—and even moreso after last month's crypto crash. Credit unions have been watching from the sidelines, knowing that the financial sector will, and already has, been impacted, but not necessarily eager to dive into the fray. This month, Lou Grilli, Senior Innovation Strategist for PSCU and an expert in cryptocurrency for credit unions, joins us to talk about why your members are buying cryptocurrencies, how they might be scammed, and five initial...2022-06-0131 min
The Remarkable Credit Union PodcastFive Principles for Creating a Culture of InnovationWe often associate "innovation" with paradigm-shifting breakthroughs that disrupt entire industries. But most of the time, innovation is incremental. Or as Ben Maxim, VP of Digital Strategy & Innovation at MSUFCU, puts it, innovation consists of changes made "day by day, making things just a little bit better." Ben joins our Remarkable Credit Union podcast to talk about talk about MSUFCU's bold decision to build an innovation lab in 2020, their biggest victories and setbacks to date, and his five principles for success. This month’s BIG question: Why does innovation matter for credit unions, wh...2022-05-0441 min
The Remarkable Credit Union PodcastAppreciate, Advocate, and Align: Lessons from The Great ResignationWhat do credit union marketers have to do with employee retention and engagement? A lot, according to Teshia Davis, VP of People at SECU. Teshia joins our Remarkable Credit Union podcast to talk about how SECU has navigated the Great Resignation by creating surprise and delight for their employees, centralizing DEI as part of their guiding credit union strategy, and closely aligning HR with the marketing team. This month's BIG question: As American workers are leaving their jobs in droves, how can credit unions retain employees and keep up team morale?2022-03-2136 min
The Remarkable Credit Union PodcastWhy People and Purpose Are KeyIs challenging the status quo the new status quo? Chad Helminak, Director of Programs and Impact at the National Credit Union Foundation, certainly thinks so. He joins The Remarkable Credit Union podcast to talk about how The Foundations' Credit Union Development Education (DE) program has evolved to incorporate sustainability and DEI principles, how the people who lead and work at credit unions are the key to fulfilling the movement's potential, and why creating a culture steeped in purpose matters now more than ever. This month's BIG question: What does it mean to be...2022-02-2237 min
The Remarkable Credit Union PodcastBeyond the Big Check: How to Engage Members Around Community GivingWe’ve all seen the “Big Check” photos. Credit unions commonly post them to their websites and social media accounts to demonstrate their commitment to the community. While these photos are a nice way to show your members that you’re supporting great causes and local nonprofits, are there more engaging and creative ways to highlight your community partnerships? Ashira Quabili, Marketing Communications & PR Coordinator for Freedom FCU, joins us to talk about their award-winning #FreedomToHelpChallenge that lifts up local nonprofits, actively engages current Freedom FCU members, and helps them bring new members into the fold.2022-01-2526 min
The Remarkable Credit Union PodcastReimagining Financial Education in the Human + Digital EraIt's hard to say if credit unions are "winning" when it comes to financial coaching and education. There are certainly a lot of great resources out there, but are they inspiring behavior change? Are members proactively meeting with financial counselors? Are credit unions tracking not just the products their members are consuming, but also progress toward their financial goals? For most credit unions, the answers to these questions are not a resounding yes. Evan Siegel, VP of Financial Services AI at eGain, joins us to talk about how credit unions can reimagine their financial education efforts, drawing...2021-12-1440 min
The CU2.0 PodcastCU 2.0 Podcast Episode 178 Cameron Madill on Credit Union Websites, B Corps, and Much MoreSend us a textBe bold.That is the loud message from Cameron Madill, CEO of PixelSpoke, an Oregon headquartered marketing agency that primarily serves credit unions. He also hosts "The Remarkable Credit Union" podcast. Too many credit unions simply want to fit in, he says. Dare to be different and that just may get you noticed.That's just one take-away from this podcast - there are many more.Want to know if your website is good? Madill tells us the main way credit union websites go bad...2021-12-0948 min
The Remarkable Credit Union PodcastHow a Deposit Account Can Transform an Underserved CommunityIn June of 2020, Netflix announced a $10 million deposit in Hope Credit Union to build economic opportunity in the Black communities that Hope serves. The deposit marked the launch of Hope's Transformational Deposit program, which aims to import $100 million in deposits, allowing both individuals and businesses outside the region to indirectly support a historically underserved population. Today we're joined by Kathy Saloy, Senior Vice President of Community & Economic Development of Hope Credit Union, and Rashida Ferdinand, Founder and Executive Director of the Sankofa Community Development Corporation (CDC), to learn more about how they are working to transforming communities...2021-11-1231 min
The Remarkable Credit Union PodcastDivestment and Climate Justice: An Untapped Opportunity for Credit Unions?Talk of how to engage Gen Z and Millenials is widespread in the credit union movement, but when it comes to climate change, many credit unions don’t seem to be speaking up. As we hear more and more about divestment from big banks as a strategy for pursuing climate justice, it seems that credit unions could be capitalizing on a significant opportunity. Andrew Bogrand, Communications Director for Divest Oregon, believes that our collective future hinges on stakeholders, not shareholders. Given that credit unions have long been champions of stakeholder engagement, can they serve as a convening bod...2021-10-1530 min
The Remarkable Credit Union PodcastHow Credit Unions Can Help Members Thrive in a Brave New WorldIf credit unions ever "go down," it won't be on Denise Wymore's watch. As a speaker, consultant, and current marketing manager of QCash, Denise is a fierce advocate for the credit union movement. But like many advocates, she thinks credit unions could be doing more. Denise joins us to address this month's BIG question: What does a “just recovery” look like, and how can credit unions help the communities most impacted by COVID to not only get back on track, but to thrive? Denise shares her stories about how cooperatives can win together, why FICO migh...2021-09-1436 min
The Remarkable Credit Union PodcastPeople Over Products: Lessons on Creating an Exceptional Member ExperienceLast year, credit union members needed more help than ever. Whether they needed help navigating online banking, making a loan payment, accessing a stimulus check, or applying for a PPP Loan, members were overwhelming call centers and online contact forms in search of guidance and support. While credit unions have long prided themselves on building relationships that value people over products, COVID upped the ante for prioritizing member service. Sue Woodard, Chief Customer Officer at Total Expert, joins our podcast this month to tackle this month's BIG question: How has COVID impacted member engagement and c...2021-06-2435 minThe CUInsight NetworkCameron Madill - Website Development (#10)“Credit unions are willing to do things that others aren’t” - Cameron MadillThank you for tuning in to episode 10 of The CUInsight Network, with your host, Randy Smith, Co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is...2021-06-1124 minThe CUInsight NetworkDigital Experience - PixelSpoke (#10)Thank you for tuning in to episode 10 of The CUInsight Network, with your host, Randy Smith, Co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is Cameron Madill, CEO and Co-owner of PixelSpoke. Cameron shares his journey through the credit union industry and the support he and his team offer to the community. We chat about website accessibility and things to...2021-06-1124 min
The Remarkable Credit Union PodcastMedical Debt: The #1 Reason Your Members Go Bankrupt and How Credit Unions Can HelpShould credit unions care about medical debt? Can they help alleviate it? George Hofheimer, former EVP of Filene, would answer both questions with a resounding YES. He joins us to talk about why medical debt is such a serious threat to credit union members' financial wellness, where the opportunity lies for credit unions, and what he’s learned by bicycling across America to raise awareness around this vital issue. 2021-05-1329 min
The Remarkable Credit Union PodcastFrom Conservatorship to Community Champion: The Alabama ONE StoryFive years ago, Alabama ONE was not in a "fun place," to say the least. The credit union had been placed into conservatorship, which can sometimes signal the beginning of a slow demise. But this particular story has a happy ending. Marketing Manager Dantrel Robinson joins The Remarkable Credit Union podcast to talk about how Alabama ONE was able to not only survive, but flourish, rebuilding its brand and regaining community trust. This month, we tackle the BIG question: What can we learn from a thriving credit union that was in conservatorship less than five y...2021-04-1432 min
The Remarkable Credit Union PodcastWhy Credit Unions Need to Start Thinking About Digital ResponsibilityIs your website environmentally sustainable? Are there gender or racial biases in your AI algorithm that impact your relationship with potential loan applicants or prospective employees? Do you involve all stakeholders in your technology initiatives? If you're not sure about the answers to any or all these questions, you're not alone. Tim Frick, CEO, author, and expert on digital ethics, joins us to talk about why we should start talking about on the emerging concept of digital responsibility, what areas your credit union needs to focus on to be digitally responsible, and how we can stop tweeting...2021-03-1929 min
The Remarkable Credit Union PodcastHow Credit Union Marketers Can Prioritize and Innovate in 2021Amber Fielder, VP of Marketing at USE Credit Union and past Board Chair of the Marketing Association of Credit Unions (MAC), joins us to address this month's BIG question: Where should credit union marketers be focusing their efforts in 2021? Amber talks about how the events of the last year have driven more innovation in the loan product space; why product innovation should be everyone’s lane (and why we should all be driving in it); how to create meaningful, long-term results even amidst uncertainty; and why Diversity, Equity, and Inclusion (DEI) is a critical core co...2021-02-1837 min
The Remarkable Credit Union PodcastThe Key Skills Credit Union Leaders Need to Focus on in 2021How can credit union leaders help their teams thrive in 2021? Jimese Harkley, VP of Membership at CUES, joins us to talk about the three key skills that rise to the top in our new unpredictable normal. Of course, most every team member wants to be successful in their job, but team needs go far beyond work hours. How can credit union leaders support women, who have been disproportionately impacted by the pandemic, and where do female credit union leaders turn to for support? How can leaders make Diversity, Equity, and Inclusion a priority and create space for...2021-01-2036 min
The Remarkable Credit Union PodcastMaximum Impact: How to Reimagine Your Credit Union's Product StrategyWant to make a difference in your community? Start with your employees. As Judah Musick, former Chief Innovation Officer at Red Rocks Credit Union, has learned firsthand, employers are key to scalable and sustainable community impact. Musick joins us to address this month's BIG question: How can credit unions better align their product strategy and impact strategy, and might employee benefits be one piece of the puzzle? 2020-12-0138 minThe Remarkable Credit Union PodcastAre Your Coworkers OK? How to Build Team Trust and Cohesion While Working from HomeIt’s safe to say that this year almost nothing has gone according to plan. That’s not to mention that the days are getting shorter, and we’re all confronting the reality of winter in the thick of a pandemic. So, how are you doing? How are your coworkers doing? Is everyone ok? Chances are, everyone is not ok. While we can’t solve our coworkers’ problems (or some of our own problems, for that matter), we can be a positive force in their lives. PixelSpoke’s very own Joy Team joins our Remarkable Credit Union podcast to a...2020-11-0534 minThe Remarkable Credit Union PodcastFrom Education to Behavior Change: How to Financially Empower Your MembersWe all have our own money story. Many of our financial habits, as well as the beliefs and emotions we have around money, are inherited from our parents and the communities in which we were raised. Most of us would benefit from both discovering and reshaping our money stories, but will a website of videos and articles truly prompt behavior change? Georgia Lee Hussey, a sculptor and writer turned wealth management firm CEO, joins us on The Remarkable Credit Union podcast to help us answer today’s Big Question: How can credit unions move from education to ac...2020-10-0135 minThe Remarkable Credit Union PodcastWinning on Kindness: How to Bring the Credit Union Mission to LifeWe could all use a little more kindness right now. In a world that has become increasingly polarized and prone to hysteria, one simple act of kindness can go a long way. On this episode, we're joined by two guests from the Minnesota Credit Union Network, President & CEO Mark Cummins and Director of Engagement Ben Hering, to talk about CU Forward, a statewide day of kindness that is strengthening trust in communities, generating buzzworthy stories, and creating meaningful impact.2020-08-2740 minThe Remarkable Credit Union PodcastMeasure What Matters: How to Win Loyal Members (Even in a Recession)In this month's episode, we're excited to explore how your credit union can measure its impact in a meaningful way, and how doing so can help you win over new members and gain more loyalty from existing members. We recorded this conversation back in early March, about a week before our world as we knew it was turned upside down by COVID-19. While we’ve been focusing on more urgent issues over the last few months, we don't want to lose sight of the importance of measuring impact, particularly as we head into the 2021 planning season. ...2020-07-1437 minThe Remarkable Credit Union PodcastWhy Consumer Data Privacy Matters, and How Credit Unions Can Prepare for RegulationsBy now you've probably heard of the California Consumer Privacy Act (CCPA), but if you're not based in California, you may not be paying much attention... yet. Ben Herman, CEO of MadFish Digital, joins us to talk about how the CCPA is setting a precedent for a wave of similar regulations that will keep growing in strength and complexity, much like ADA. He discusses the specific steps credit unions can take to be out in front of this trend, whether or not you're based in California, and the ways in which COVID-19 has only heightened data privacy concerns.2020-06-1127 minThe Remarkable Credit Union PodcastEmpathy in Action: Shifting the Center of the Credit Union Business ModelIn today's "new normal," what should credit unions be doing differently? Gigi Hyland, Executive Director of the National Credit Union Foundation, joins us to share stories about putting empathy into action, explain how new member habits are changing the credit union business model, and what she would do if she was chartering a new credit union today.2020-05-2238 minThe Remarkable Credit Union PodcastThink Big and Dream Bigger: Innovation in the Midst of CrisisInnovation is often born out of crisis. After all, when everything is running smoothly, there isn't much need to think differently. But are credit unions only reacting to the crisis at hand, or are they taking the opportunity to step back and "dream bigger?" Jon Jeffreys, President and CEO of Callahan & Associates, joins us to talk about why it's more important than ever to try new things, why helping our members isn’t enough, what three questions every credit union should be asking itself, and what learned from Mr. Rogers.2020-05-0736 minThe Remarkable Credit Union PodcastDoing The Right Thing: The New Competitive Advantage for Credit UnionsIn the coming months, as we shift from crisis mode to our "new normal," companies will no doubt be hungry to start selling again. But what about our appetite as consumers? Becky Smith, Chief Strategy & Marketing Officer of State Employees' Credit Union (SECU), joins us to talk about how her team is focusing its marketing efforts during this time of need. She shares what they are doing to help members, employees, and their broader community; why it's important to pay attention to members’ evolving emotional states; and how focusing on impact and doing the right thing can be...2020-04-1639 minThe Remarkable Credit Union PodcastLeading with Passion & Compassion: How Credit Unions Can Step up During Uncertain TimesDuring times of crisis, credit unions must walk together with their members. But how? Jim Morrell, CEO of Peninsula Community FCU, joins us to talk about how to go to your core by putting your mission statement front and center, how to care for the short- and long-term financial health of your members, and how to reach members who won’t reach out to you for help.2020-04-0732 minThe Remarkable Credit Union PodcastPractical & Actionable Ideas for Credit Unions During the COVID-19 CrisisCredit unions, like many businesses, are currently facing a lot of unknowns. It's not always clear what to do, or how to go about doing it. Luckily, George Hofheimer, Executive Vice President of Research and Development at Filene, is here to help. He joins our podcast to talk about the number one thing that credit unions should be focused on right now, innovation opportunities in the current environment, and post-pandemic member service strategies.2020-03-3141 minThe Remarkable Credit Union PodcastCoronavirus & Credit Unions: Tips from a PR ExpertWe are living in fast-changing and uncertain times. Right now, more than ever, your members are seeking support and reassurance. So, how should credit unions proceed? Casey Boggs, President of ReputationUS, shares his experiences on how to manage a Black Swan crisis, why consumers are even more scared about their finances than their health, and the worst thing an organization can do in a crisis.2020-03-1733 minThe Remarkable Credit Union PodcastEmotions & Finances: Empowering Credit Unions to Create Happy MembersWe think of finance as a science, not an art. But the truth is, when it comes to our personal finances, money is about so much more than numbers. National financial wellness expert Manisha Thakor joins us to talk about how our emotions affect our financial decisions, what we can learn about finance from Weight Watchers, and how credit unions can leverage our emotional connection to money to build more authentic relationships with their members.2020-03-0939 minThe Remarkable Credit Union PodcastEquity is Empathy: Why Credit Unions Need a Multicultural Marketing StrategyWhy is it important for credit unions to adopt a multicultural marketing strategy? Perhaps more importantly, what does that even mean? Edgar Hernandez, Senior Multicultural Strategy Manager at CUNA Mutual Group, is well equipped to answer these questions. He joins the podcast to talk about what credit unions are doing well when it comes to multicultural marketing; how to use data to better serve diverse audiences; and the ways in which an effective multicultural marketing is strategy, just like any marketing strategy, hinges on listening to your members' needs, rather than assuming one-size-fits-all solutions. 2020-02-0300 min
The ClimbCameron Madill: Aligning Values, Agency work and PeopleWhat good have you done lately? This is a question Cameron Madill thinks about a lot. With that thought, he’s built an agency that oozes with corporate good. But this wasn’t at a cost. Not in the longterm anyway. In fact, since then, he’s doubled his business. Is this what you get when you take a kid from Portland, send him to Stanford to get a degree in physics and have him start an agency with his dad? Nah. It’s more complex than that. Cameron Madill’s a deep thinker. A l...2020-01-031h 03The Remarkable Credit Union PodcastOpen Your Eyes: The Three Myths that Hold Credit Unions BackIt it time for us to open our eyes to a credit union? Turns out, our eyes may already be open, but we're not seeing the full picture. Teresa Freeborn, CEO and President of Xceed Financial Credit Union and a Board Member of the Credit Union National Association (CUNA), joins us to talk about CUNA's Open Your Eyes campaign, including what it hopes to accomplish and why the campaign can’t be a “hit and run” effort. Oh, and also how pizza has ruined college students' FICO scores.2020-01-0234 minThe Remarkable Credit Union PodcastRace to the Top: What "Values-Based Banking" Actually Means"Values-based banking" is becoming a popular concept, but what does it actually mean? Simeon Chapin, Community Impact Officer at Vermont State Employees Credit Union (VSECU), joins our Remarkable Credit Union podcast to explain. VSECU is a member of the Global Alliance for Banking on Values (GABV), a network of banking leaders from around the world committed to advancing positive change in the banking sector. Simeon talks about what VSECU does to engage its community through outside-in listening, what VSECU has learned from the Global Alliance about measuring what really matters, and what a newcomer to the credit...2019-11-2735 minThe Remarkable Credit Union PodcastBreaking the Bottleneck: Lessons in Thinking DifferentlyWhat's one thing you've always dreamed of doing but aren't doing right now because you don't have the resources to do it? That's the central question that Sean Keener, CEO and co-founder of the BootsnAll Travel Network wants people, and companies, to ask themselves. Sean is on a mission to help people find the right question to ask, rather than search for the right answer to the wrong question. In this episode, we discuss the ways that Sean is redefining the boundaries of what is possible, in life and in business.2019-10-2933 minThe Remarkable Credit Union PodcastBetter than Banks: Why and How Credit Unions Need to DifferentiateHow has the credit union evolved in the last 30 years? We talked to Marc Schaefer, CEO of Truliant FCU, who run multiple credit unions for over three decades. According to Marc, the credit union movement has evolved from "sleepy" to "energized," with a noticeable shifts away from "traditional" banks toward more innovative, socially conscious financial institutions. Having observed and experienced the evolution of credit unions from the 1980s to present, Marc joins us to discuss how policy, purpose, and poverty intersect when it comes to defining the next-generation credit union. 2019-09-2737 minThe Remarkable Credit Union PodcastThe Next Uber? What Innovation Really Means in the Credit Union IndustryEveryone loves talking about the importance of innovation, including the credit union industry. But what does innovation really mean in an industry that is heavily regulated and often struggling to keep up with the latest digital trends? Ryan Foss, Senior Director of Incubation at Filene, joins us to discuss.2019-07-3030 minThe Remarkable Credit Union PodcastHow to Reignite the Credit Union Movement: Lessons from a Startup Credit UnionWhile credit unions have undoubtedly been affected by the rise of fintech startups, the concept of a "credit union startup" in this day and age is almost unheard of. If anything, the industry is trending in the opposite direction -- toward the consolidation of existing credit unions rather than the creation of new ones. But Civic FCU, a startup credit union that launched in 2019, is bucking the trend. Bijal Gami, VP of Operations; Lamar Heyward - SVP of Marketing at Civic FCU; and Michael Spink, SVP of R&D join us for an animated discussion of how...2019-06-2653 minThe Remarkable Credit Union PodcastBeyond Payday Lenders and Pawn Shops: Thinking Differently about Small Dollar LoansFor many Americans, a few hundred dollars can mean the difference between financial stability and distress. Financial distress is not an isolated problem; rather, it has ripple effects that extend not just to a person's family, but also his or her employer. Ted and Ned Castle of Rhino Foods understand that financially stable employees are healthier, happier, and more reliable. Can credit unions partner with for-profit businesses to help their employees be more financially secure, and in so doing, increase profitability for both the business and the credit union? Ted and Ned would answer this question with...2019-05-2836 minThe Remarkable Credit Union PodcastHow Credit Unions are Like Farmers Markets: Ty Robbins of People's Trust FCUTy Robbins, CIO of People’s Trust FCU, joins us to talk about his passion for using the cooperative principles and technology to bring the credit union of tomorrow to life today.2019-04-2935 minThe Remarkable Credit Union PodcastHolistic Health: Allegacy FCU’s Transformational Wellness ProgramAshley Kohlrus, COO of Allegacy FCU, and Karen Sigmon-Smith, Managing Director of WellQ, join us to talk about their audacious plan to transform community health outcomes through an integrated membership model for health and financial wellness, along with the lessons learned along the way.2019-04-0131 minThe Remarkable Credit Union PodcastBringing Humanity to Product: The Grovemade StoryKen Tomita, co-founder and CEO of Grovemade, joins the podcast to talk about how they bring humanity to product by understanding their customers on a personal level; how they leverage the four levels of customer engagement; and how he thinks financial institutions can expand beyond the commodity market.2019-02-1522 minThe Remarkable Credit Union PodcastHow to Make Financial Education Relevant and Useful: John Lanza of MoneyMammals.comJohn Lanza, financial education expert and Chief Mammal at MoneyMammals.com, joins the podcast to talk about why financial education should start early, finding ways to make it fun and experiential, and in what sense money might actually be able to buy happiness. 2018-12-1531 min
The Remarkable Credit Union PodcastA Digital Branch Case Study: How Webster First Got Digital to Outperform their Physical BranchesJohn Cournoyer, VP of Marketing at Webster First in Massachusetts, joins us to talk about their digital transformation over the last two years. He shares his learnings about how to use failure as a competitive advantage, how to speak the same language as your CEO to drive marketing success, and why they think of themselves as an “Experience Department” and not a “Marketing Department.”2018-08-3130 min
The Remarkable Credit Union PodcastThe Cooperative Way: How Credit Unions Can Use the Cooperative Model to WinAdam Schwartz, owner of The Cooperative Way, joins us to talk about why he thinks cooperatives are the best business model on the planet, what their competitive advantages are, and how to use the 7 cooperatives principles in your credit union.2018-08-3130 min
The Remarkable Credit Union PodcastHow to Turn Around a Struggling Community Bank: Jill Castilla, CEO of Citizens Bank of EdmondJill Castilla, the 2017 ABA Community Banker of the Year, joins us to talk about how she turned around a struggling bank through creating goodness in her community, how to implement innovative social media practices, why your ego is not your amigo, and how she is positioning her institution to be relevant for its next 110 years.2018-08-3136 min
The Remarkable Credit Union PodcastIn Members' Minds: What We Can Learn from Observing Our MembersCat Fitzgerald from Filene’s Digital Strategies group joins us to discuss what she has learned from observing hundreds of tests of credit union members trying to sign up for products. Here’s a hint: like any good relationship, it should have the right amount of give and take.2018-04-2032 min
The Remarkable Credit Union PodcastThe Pendulum: Democracy and Profits in Credit UnionsLois Kitsch, National Program Director at the National Credit Union Foundation, joins us for a spirited conversation about the role of the 7 Cooperative Principles in credit unions today, how democracy and capitalism can overlap, and how to make your WHY your strategic differentiator.2017-12-0533 min
The Remarkable Credit Union PodcastThe Relevant Credit Union: How to Define Your Target MarketCameron Madill interviews Ben Stangland and Charlotte Boutz-Connell of Weber Marketing about how credit unions can define their target markets to stay relevant, competitive, and differentiated after a century of mergers and growth. 2017-10-1940 min
The Remarkable Credit Union PodcastThe Activist Credit Union: How Can You Engage With the World?Cameron chats with Steve Pagenstecher and Mary Vasquez of Point West Credit Union about what they've learned at the conference of the National Federation of Community Development Credit Unions (CDCU). 2017-10-0536 min
Transform Your WorkplaceBusiness as a Force for GoodFor a long time, running a corporation and doing good have been at odds with each other. But times have changed. Listen in as we chat with Cameron Madill, CEO of Pixelspoke, leader in the B Corp movement and chair of the B Corp Board in Portland, Oregon. We’ll be talking about how businesses can be used as a force for good, the benefits of B Corp certification on recruiting, retention and revenue, and what you can expect when making the transition from standard organization to certified B Corp. How to Support this Show: Subscribe on...2017-09-1231 min
The Remarkable Credit Union PodcastThe Themed Credit Union: The Launch of the Clean Energy Credit UnionIn this episode we discuss the 3-year journey from concept to launch of the Clean Energy Credit Union, a credit union entirely focused on clean energy loans. Blake Jones, the founding board chair, discusses their innovative strategy for growth despite being unable to raise capital, their unique partnership with a national non-profit, and how they are focusing on consumer passions and an unmet market need to build a different kind of credit union.2017-08-2834 min
The Remarkable Credit Union PodcastThe Reinvented Credit Union: How to Thrive in the 21st CenturyKirk Drake, author of the new book CU 2.0: A Guide for Credit Unions Competing in the Digital Age, joins Cameron on the podcast to talk about what assumptions credit unions need to leave behind, what members are really looking for, and why "failure" is a key part of success in the digital world. 2017-07-2527 min
The Remarkable Credit Union PodcastThe Purpose-Driven Credit Union: An Interview with Kimberly KosmenkoChange management expert Kimberly Kosmenko joins us to talk about what it means to be a purpose-driven organization, her work with the United Nations Credit Union, and her process for integrating purpose into what an organization does as it makes the journey from intention to action.2017-06-2727 min
The Remarkable Credit Union PodcastHow Credit Union Members Become Disloyal – And What To Do About It (Part Two)Part Two of our interview with customer loyalty expert Lara Ponomareff, who joins us to talk about how you can measure effort and why it is the biggest source of disloyalty in your credit union today, even greater than Net Promoter Score. Lara offers practical tips to make it easier for your members to do business with you, how to connect innovation and effort, and what Disney taught her about saying “no.”2017-06-1317 minThe Remarkable Credit Union PodcastHow Credit Union Members Become Disloyal — And What To Do About It (Part One)Customer loyalty expert Lara Ponomareff joins us to talk about how you can measure effort and why it is the biggest source of disloyalty in your credit union today, even greater than Net Promoter Score. Lara offers practical tips to make it easier for your members to do business with you, how to connect innovation and effort, and what Disney taught her about saying “no.”2017-06-0135 minThe Remarkable Credit Union PodcastThe Business Case for Sustainability at Credit UnionsKevin Wilhelm, renowned sustainability expert and author of 3 books on the topic, joins us to talk about why sustainability makes sense for the bottom line, how it relates to the 7 Cooperative Principles, how to begin your sustainability journey (hint: it’s not fire, ready, aim), and why you need to listen to your members to get the best results.2017-05-0136 minThe Remarkable Credit Union PodcastFrugal Delight: How To Create Loyalty Through Simple InteractionsKatharine Nester, Chief Product & Technology Officer at Ruby Receptionists, one of the 10 most admired companies in Oregon, joins us to talk about how businesses can turn simple transactions — digital and in person — into moments of magic that delight their customers, build loyalty, and increase profitability.2017-04-1034 min
The Remarkable Credit Union PodcastMortgages for the PeopleJack Baker, director of the mortgage center at the CDCU, joins us to talk about the opportunity to do well by doing good when you provide mortgages to the over 11 million undocumented immigrants in the U.S. He shares how you can eliminate the risk to your credit union while providing great rates, the impact the new administration’s actions will have on this population, and the other types of innovative mortgages you can offer that will be a competitive differentiator and a force for good in your community.2017-03-0831 min
The Remarkable Credit Union PodcastLiving the Cooperative PrinciplesJim Morrell, CEO of Peninsula Credit Union in Washington State, talks about what he learned by being a Division 1 basketball referee, how he drives innovation at his credit union, and how working with a credit union in Zimbabwe informed his business and impact strategy. 2017-02-2339 min
The Remarkable Credit Union PodcastInnovation, Ethics, and Purpose: Why Payday Lending Matters to the Credit Union MissionBen Morales, CEO of QCash, joins us to talk about what it means to offer an alternative to payday lending. On this podcast, he shares his unique perspective on why members need these sorts of loans, how a credit union can think about payday lending from a strategy, branding, and financial wellness standpoint, and why a 60-second approval process was the bar QCash had to meet to make their product effective.2017-02-1042 minThe Remarkable Credit Union PodcastMarketing to Millennials — Wisdom from an Action Sports ExpertMark Lewman, Executive Creative Director of a design agency that works with brands like Nike, joins us to talk about the 3 things that millennials want from brands they work with (hint: it’s not better prices, though that doesn’t hurt), why authenticity is so important, and what you can learn from skateboard marketing.2016-11-0330 min
The Remarkable Credit Union PodcastConnecting The Heart & Mind: How The Disney Way & Community Impact Guide CoastHills CU’s StrategyJeff York, CEO of $940M CoastHills Credit Union, joins us to talk about what he learned working at Walt Disney Company Credit Union about delighting members, how he thinks about community impact (hint: it’s not just about writing checks), how he connects the heart and mind to create engagement, and how the low income designation is key to their strategy.2016-10-1935 min
The Remarkable Credit Union PodcastPunk Rock Marketing: How a business can stand out and build raving fans in a commodity industryJenelle Isaacson, CEO of Living Room Realty, one of the fastest growing real estate companies on the West Coast, joins us to share what she learned about marketing from being a punk rocker, how she gave up control to her agents to find the stories that resonated in her community, and why it’s better to own a niche than nothing at all.2016-10-0346 minThe Remarkable Credit Union PodcastBest Practices are for Beginners: The Secrets of Website OptimizationConversion rate optimization expert Jon Macdonald, founder of The Good, joins us to talk about the 3 biggest killers of website sales, how to let your members tell you how to sell them more online, and why he thinks we are in the first inning of making your website an effective sales channel for your credit union.2016-09-2032 minThe Remarkable Credit Union PodcastMarketing with Passion AND Effectiveness: Interview with Laura Woods from 1st Financial FCU: Part 2Laura Woods is such a fount of exciting ideas that we created two podcasts so we could capture everything. In part 2, she shares more about reaching people where they are by marketing with empathy and vulnerability. 2016-08-1327 minThe Remarkable Credit Union PodcastMarketing with Passion AND Effectiveness: An Interview with Laura Woods from 1st Financial FCULaura shares her lessons from her innovative "Dreams" marketing campaign that gave the members who bank at 1st Financial a voice, how her credit union has become more profitable by avoiding A credit rated loans, and why empathy, vulnerability, and a distaste for the word "no" fuel her marketing philosophy.2016-07-2123 minThe Remarkable Credit Union PodcastPutting Your Members’ Brains on SpeakerphoneTansley Stearns, Chief Impact Officer at Filene, joins us to share what Filene has learned in over 25 years of researching credit unions. Tansley talks about how you can create a culture of innovation, why attracting younger members is hard (and what to do about it), why “customer effort score” may be the most important number in your credit union, and what the greatest gift of the digital age is to credit unions (hint: it’s not Twitter).2016-06-0748 minThe Remarkable Credit Union PodcastConfessions of a Credit Union Strategic PlannerJim This, a strategic planner with over 20 years
experience guiding credit unions in their strategic thinking,
offers his insights about how to create a remarkable member
experience, why being small is not the same thing as being local,
marketing to millennials, and specific examples of credit unions
that have created breakthrough strategies.
2016-04-2534 minThe Remarkable Credit Union PodcastThe ABCs of ADA Online for Credit UnionsJonathon Hensley, a well-known expert on the implications of accessibility for the handicapped in the digital world joins us to share best practices and opportunities from the coming legislation for the web. In this podcast you'll learn about why designing your online properties to be accessible is both the right thing do and smart business, what technology debt is and how you can avoid it, and what standards to follow to avoid risking a lawsuit against your credit union.2016-04-0434 minThe Remarkable Credit Union PodcastLeading with Financial WellnessShawn Gilfedder, the CEO of McGraw Hill FCU and a national expert on creating financial wellness programs, shares his experience changing his credit union's value proposition from products to financial wellness, how to create innovation in a credit union, and how Zappos inspired their transformation.2016-03-0936 min
Purpose Podcast | Impact Entrepreneurs | Strategy | Execution | Management | System | Ted Sarvata | Rockefeller Habits | Scaling UpCameron Madill PixelSpoke – Purpose Podcast 047http://traffic.libsyn.com/purposepodcast/PP047_Cameron_Madill_Pixelspoke.mp3 PixelSpoke.com @CameronMadill on twitter PixelSpoke’s Values Everybody Wins – We create positive outcomes for our clients, company, team, community, and planet Enjoy the Journey – We focus on finish line AND enjoy the experience getting there Curiosity with a Purpose – We are always learning about our clients and how we can help them … Continue reading Cameron Madill PixelSpoke – Purpose Podcast 0472016-02-2631 minThe Remarkable Credit Union PodcastA Tale of Two Loans - Why You're Marketing Your Loan Products IncorrectlyRandy Thompson, CEO of TCT Risk Solutions (and one of the nicest guys in the biz), talks about his passion for the core mission of credit unions—serving the underserved. He explains how proper management can reduce charge offs and help members improve their credit score, and how to effectively outsource compliance so you can focus on the good stuff. 2016-02-0437 minThe Remarkable Credit Union PodcastGetting Hyper LocalMelina Young, Director of Marketing and Brand at Verity Credit Union and one of CUES’ 15 Top Next Credit Union Execs, discusses their exciting new concept for engaging their members by being hyper local. She presents a positive way to view large competitors, and reminds us that we can avoid the day-to-day doldrums and make more authentic connections by focusing on the “why.”2016-01-1530 minThe Remarkable Credit Union PodcastThe Economic Trends Shaping the Future of Credit UnionsEconomist Mike Wilkerson joins us to talk about the economic forecast for 2016 and what it means for you, his exclusive research on the economic impact credit unions have in their communities, and how the shrinking middle class and sharing economy are reshaping the future of credit unions.2015-12-1339 minThe Remarkable Credit Union PodcastHow to Win by Creating Raving Fans with Net Promoter ScoreEric Gregg, a leading expert on NPS, discusses his insights on how credit unions can succeed with a Net Promoter Score® program — and how they can fail. Eric explains how to implement a service recovery program to delight unhappy members, his firm’s 2-1-1 process for making NPS drive results in your credit union, and how to connect loyalty drivers to make your results more actionable.2015-11-0345 minThe Remarkable Credit Union PodcastExperiential Marketing and The Long TailJeff Stephens, a leading expert on financial services branding, joins us to discuss his career in branding financial institutions. Jeff discusses how to market to your members using all 5 of the senses, how the long tail is changing financial institutions, and why differentiation is hard and necessary.2015-10-2039 minThe Remarkable Credit Union PodcastHow Trailhead Credit Union Became RemarkableKim Faucher, VP of Marketing at Trailhead Credit Union, shares her story of how a small, struggling, and unremarkable credit union transformed itself into the darling of the industry, reversed years of negative growth, and became a model of member engagement and financial performance. Kim shares her learnings from their complete rebrand around what you should and shouldn’t do if you are considering a similar path, and her marketing philosophy for copying great retail brands — not just credit unions.2015-10-0625 minThe Remarkable Credit Union PodcastFinding and Hitting the Bullseye Part 2 - Ron ShevlinTime for Part 2 of the conversation Ron Shevlin, a leading research expert in credit unions and banks. He shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means for a credit union, what you can learn from marriage counselors to become stickier with your members, and how the whole industry will need to transform to survive.2015-09-2934 minThe Remarkable Credit Union PodcastFinding and Hitting the Bullseye - Ron ShevlinRon Shevlin, a leading research expert in credit unions and banks, shares his theory of how credit unions can find and execute on a marketing bullseye. He also discusses what trust really means for a credit union, what you can learn from marriage counselors to become stickier with your members, and how the whole industry will need to transform to survive.2015-09-2334 minThe Remarkable Credit Union PodcastThe Future of Mobile BankingBrett Wooden, CEO of Wooden Consulting, joins us to share insights about the future of mobile in the financial industry. Brett discusses what credit unions can learn from Facebook, how a bank in Russia is trying savings rates to how many steps its customers walk each day, opportunities for building mobile apps beyond just mobile banking, and the 4 keys to finding a mobile partner.2015-09-1746 minThe Remarkable Credit Union PodcastThe Remarkable Credit Union Podcast - Adam Stites of Mirth ProvisionsAdam Stites, CEO of Mirth Provisions, a drinkable cannabis product company, joins us to share what the rapidly changing world of legal cannabis looks like in Washington State today. He explains the challenges the industry faces in getting financial services today, the rigorous legal requirements to owning and investing in cannabis companies and how you can access that information, and what the new cannabis customer looks like today — it’s not what you think.2015-09-1033 min
Customer Centric Marketing for Business with Dan MacInnisWebsite Review with Expert Strategic Digital Marketer Cameron Madill from PixelspokeDo you know if you have a good website? If you make a change on your website, how do you know you've made things better? In this show we take a real live case study of a website for a small business. Bec Hass runs a cosmetic acupuncture business in Perth. Her current site url is http://www.cosmeticacupunctureperth.com.au/ and her new business name is Chi Radiance.
Cameron Madill from Pixelspoke has done a previous podcast that is well worth a listen as he shares his expertise around online marketing strategy.
Cam helps Bec consider the following:
Website dom...2011-07-2942 min
Customer Centric Marketing for Business with Dan MacInnisAn Interview with Digital Marketing Expert and Founder of PixelSpoke, Cameron MadillEvery now and again you get the chance to meet someone really special. Cameron is one of those people. I call him a"the humble digital marketing thought leader". Cameron shares with us some key considerations about creating an effective digital marketing strategy, and an awesome brand and team.
He generously shares his process for developing a website and his "human focused design" is truly cutting edge.
Show Notes:
Customer test for your marketing material- for a web, brochure,service page (marketing materials)
Take a - red pen and circle all the I, Me, Us, We Our, Company Name
Then tak...2011-04-1546 min