Shows
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The Remarkable Credit UnionThe Difference Between Purpose- and Profit-Driven GrowthFor younger generations, the notion of depositing a check at a branch is as antiquated as the notion of booking a flight at a travel agency. The financial landscape has evolved dramatically over the last few decades, and credit unions are working hard to keep pace.
Consolidation and growth in the credit union movement have helped some credit unions stay competitive, but at what cost? Do credit unions that are focused on aggressive growth risk losing sight of their purpose? Are they able to effectively serve their communities?
The answers to these questions are not definitive; a lot depends on t...
2026-01-2236 min
The Remarkable Credit UnionOur 2026 Playbook for Credit Union Marketers & LeadersThe end of another year is upon us. Over the course of 2025, we’ve had the opportunity to speak to a wide range of leaders in the credit union movement, delve deep into trending topics, and stay close to industry news.
In our final episode of the year, our co-host Katie Stone, also CEO and Co-Owner at PixelSpoke, takes the guest seat, along with PixelSpoke President and Co-Owner Dave Drouin. Together, they reflect on this month’s BIG question:
When it comes to credit union marketing and leadership, what are some of the dominant themes that have emerged over the past...
2025-12-1837 min
The Remarkable Credit UnionWhy Cooperative Ownership Matters — And How Credit Unions Can Lead the WayThe listeners of this podcast are likely to know that credit unions are financial cooperatives — an identity that some credit unions lean into and others don't talk about much. Amongst the general U.S. population, our understanding of cooperatives is limited, at best. Most people are ill-equipped to distinguish between, say, a consumer co-op, like a credit union, and a worker co-op, like PixelSpoke! We'd like to change that, and we think that credit unions can play a crucial role, not only in expanding our general understanding of what co-ops are and why they matter, but also in...
2025-02-2539 min
Hiring For Good PodcastHiring For Good Ep. 19 - Cameron Madill, Social Impact EntrepreneurHiring for Good is a podcast exploring the transformative power of leadership and what happens when the right person takes the job. Thank you for tuning in to this episode with our guest Cameron Madill, Founder of PixelSpoke and a social impact entrepreneur.Hiring For Good Website: https://www.hiringforgoodpod.com/About Cameron Madill:Cameron Madill is a social impact entrepreneur, renowned for his work building and scaling organizations with a focus on relationship development and leveraging positive psychology principles.Podcast on Spotify: https://open.spotify.com/show/288s2ur...
2024-10-1043 min
The CUInsight NetworkCredit Union Websites - PixelSpoke“People want to do business with organizations that are motivated by their ‘why’.” - Dave DrouinThank you for tuning in to The CUInsight Network, with your host, Lauren Culp, President & CEO of CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guests on today’s show are Katie Stone, CEO & Co-owner at PixelSpoke, and Dave Drouin President & Co-owner at PixelSpoke. As an empower...
2024-05-0328 min
The Remarkable Credit UnionSuccess, Impact, and Longevity: 3 Key Tips for Credit Union LeadersThis is both an exciting and bittersweet episode. After recording 97 episodes of The Remarkable Credit Union, longtime host and PixelSpoke's founder and former CEO, Cameron Madill, joins as a guest to share his top takeaways from his 20 years leading an impact-focused marketing agency for credit unions. Accompanying him is PixelSpoke's new CEO, Katie Stone, who further expounds on leadership lessons she's learned since joining PixelSpoke and how she hopes to carry them forward in her new role.
They also address this month's BIG question:
What should credit union leaders focus on to best equip their...
2024-03-2539 min
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdviceCameron Madill | From Candy Reseller to Employee-Owned EntrepreneurCameron Madill is the Founder and Advisor of PixelSpoke, a web design and marketing agency specializing in credit unions. Cameron's entrepreneurial spirit led him to focus exclusively on creating specialized solutions for progressive businesses, which proved pivotal for PixelSpoke's success. In recent years, he made a bold decision to transition PixelSpoke into an employee-owned cooperative, emphasizing social responsibility as a certified B Corp. Today, Cameron is actively involved in guiding and coaching entrepreneurs, particularly entrepreneurial couples, using the Gottman method. He also co-hosts The Remarkable Credit Union podcast, exploring the trends and challenges in the credit union space.
2024-02-0940 min
The Remarkable Credit UnionHow Five Credit Unions Joined Forces to Tackle Affordable HousingCredit unions have always been better cooperators than competitors. The joint investments of five Washington-based credit unions to the Evergreen Impact Housing Fund (EIHF) is a shining example of the "cooperation among cooperatives" principle in action. The greater Seattle area is one of the country’s most expensive metro regions, and escalating housing costs make it hard for working-class consumers to live in the area. EIHF creates what it calls “catalytic investment opportunities” that make affordable apartment complexes more attractive to developers.
Jen Reed, VP of Public Relations at Sound Credit Union (a PixelSpoke client), joins...
2023-03-2724 minThe CUInsight NetworkImpact Driven Organizations - PixelSpoke (#48)“Credit unions are the original social enterprise.” - Cameron MadillThank you for tuning in to episode 48 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is Cameron Madill, CEO and Co-owner at PixelSpoke. Cameron begins by sharing his education and career journey that led him to fin...
2023-01-1334 min
The Remarkable Credit UnionHow Co-ops Can Pave the Way to a Solidarity EconomyMany credit unions differentiate from banks by pointing out that they are member-owned, but the average consumer doesn't always understand what that means. Though our country tends to idolize entrepreneurs and CEOs, we are less likely to think too much about ownership and its various implications.
Cooperatives — whether worker-owned like PixelSpoke or member-owned like our credit union clients — bring the issue of ownership to the forefront, pushing us to think more deeply about who should have a voice and a stake.
This month, we're excited to welcome our Operations Manager Katie Stone as our guest host...
2022-12-1936 min
The Remarkable Credit UnionHow to Grow While Staying True to Local Roots: The OnPoint StoryCan a credit union with nearly 500,000 members and $9 billion in assets still authentically serve its local community? As consolidation trends continue and asset size is increasingly seen as a key indicator of success, it's important to reflect on how these evolving trends impact the cooperative principles and the credit union difference.
Liz Martin, Vice President of Marketing at OnPoint Community Credit Union (a PixelSpoke client), believes that when growth is rooted in a clear WHY, it can exist in tandem with a strong community focus. She joins us to talk about how OnPoint has grown while still...
2022-07-0639 min
The CU2.0 PodcastCU 2.0 Podcast Episode 178 Cameron Madill on Credit Union Websites, B Corps, and Much MoreSend us a textBe bold.That is the loud message from Cameron Madill, CEO of PixelSpoke, an Oregon headquartered marketing agency that primarily serves credit unions. He also hosts "The Remarkable Credit Union" podcast. Too many credit unions simply want to fit in, he says. Dare to be different and that just may get you noticed.That's just one take-away from this podcast - there are many more.Want to know if your website is good? Madill tells us the main way credit union websites go bad...
2021-12-0948 minThe CUInsight NetworkCameron Madill - Website Development (#10)“Credit unions are willing to do things that others aren’t” - Cameron MadillThank you for tuning in to episode 10 of The CUInsight Network, with your host, Randy Smith, Co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is...
2021-06-1124 minThe CUInsight NetworkDigital Experience - PixelSpoke (#10)Thank you for tuning in to episode 10 of The CUInsight Network, with your host, Randy Smith, Co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today’s show is Cameron Madill, CEO and Co-owner of PixelSpoke. Cameron shares his journey through the credit union industry and the support he and his team offer to the community. We chat about website accessibility and things to...
2021-06-1124 min.png)
The Remarkable Credit UnionAre Your Coworkers OK? How to Build Team Trust and Cohesion While Working from HomeIt’s safe to say that this year almost nothing has gone according to plan. That’s not to mention that the days are getting shorter, and we’re all confronting the reality of winter in the thick of a pandemic.
So, how are you doing? How are your coworkers doing? Is everyone ok? Chances are, everyone is not ok. While we can’t solve our coworkers’ problems (or some of our own problems, for that matter), we can be a positive force in their lives. PixelSpoke’s very own Joy Team joins our Remarkable Credit Union podcast to a...
2020-11-0534 min
The ClimbCameron Madill: Aligning Values, Agency work and PeopleWhat good have you done lately? This is a question Cameron Madill thinks about a lot. With that thought, he’s built an agency that oozes with corporate good. But this wasn’t at a cost. Not in the longterm anyway. In fact, since then, he’s doubled his business. Is this what you get when you take a kid from Portland, send him to Stanford to get a degree in physics and have him start an agency with his dad? Nah. It’s more complex than that. Cameron Madill’s a deep thinker. A l...
2020-01-031h 03
Transform Your WorkplaceBusiness as a Force for GoodFor a long time, running a corporation and doing good have been at odds with each other. But times have changed. Listen in as we chat with Cameron Madill, CEO of Pixelspoke, leader in the B Corp movement and chair of the B Corp Board in Portland, Oregon. We'll be talking about how businesses can be used as a force for good, the benefits of B Corp certification on recruiting, retention and revenue, and what you can expect when making the transition from standard organization to certified B Corp. How to Support this Show: Subscribe on...
2017-09-1231 min
Purpose Podcast | Impact Entrepreneurs | Strategy | Execution | Management | System | Ted Sarvata | Rockefeller Habits | Scaling UpCameron Madill PixelSpoke – Purpose Podcast 047http://traffic.libsyn.com/purposepodcast/PP047_Cameron_Madill_Pixelspoke.mp3 PixelSpoke.com @CameronMadill on twitter PixelSpoke’s Values Everybody Wins – We create positive outcomes for our clients, company, team, community, and planet Enjoy the Journey – We focus on finish line AND enjoy the experience getting there Curiosity with a Purpose – We are always learning about our clients and how we can help them … Continue reading Cameron Madill PixelSpoke – Purpose Podcast 047
2016-02-2608 min
Customer Centric Marketing for Business with Dan MacInnisWebsite Review with Expert Strategic Digital Marketer Cameron Madill from PixelspokeDo you know if you have a good website? If you make a change on your website, how do you know you've made things better? In this show we take a real live case study of a website for a small business. Bec Hass runs a cosmetic acupuncture business in Perth. Her current site url is http://www.cosmeticacupunctureperth.com.au/ and her new business name is Chi Radiance.
Cameron Madill from Pixelspoke has done a previous podcast that is well worth a listen as he shares his expertise around online marketing strategy.
Cam helps Bec consider the following:
Website dom...
2011-07-2942 min
Customer Centric Marketing for Business with Dan MacInnisAn Interview with Digital Marketing Expert and Founder of PixelSpoke, Cameron MadillEvery now and again you get the chance to meet someone really special. Cameron is one of those people. I call him a"the humble digital marketing thought leader". Cameron shares with us some key considerations about creating an effective digital marketing strategy, and an awesome brand and team.
He generously shares his process for developing a website and his "human focused design" is truly cutting edge.
Show Notes:
Customer test for your marketing material- for a web, brochure,service page (marketing materials)
Take a - red pen and circle all the I, Me, Us, We Our, Company Name
Then tak...
2011-04-1546 min