Shows
PropMedia PodcastThe Hidden Dangers of Real Estate: Addressing Safety in the Industry w/ Vanessa Martin from Tether REIn this episode of the Prop Media podcast, hosts Moses Nickerson and Matty Fisher talk with Vanessa Martin, co-founder of the safety app Tether RE. Vanessa, an Army combat veteran and former professional bodybuilder, discusses the inspiration behind Tether RE, an app she developed with her partner, Scott Martin, to enhance safety for real estate professionals when they are on location at listings.Vanessa outlines the four key features of Tether RE designed to protect agents and photographers: 24-hour safety monitoring, pre-screening for buyer verification, an SOS panic feature, a proximity safety timer, and...
2025-11-2046 minPropMedia PodcastThe Property Media Slow Season Survival GuideMatty and Moses, the founders of Pixlmob, dive into the crucial topic of seasonality in the property media business on this episode of the PropMedia podcast. Drawing on their experience scaling both their property media company, North 7th, and the editing solutions company, Pixlmob, they offer practical advice for navigating the slow season.In this episode, you'll learn:Understanding Seasonality: What causes the dips in property media business, especially around the winter holidays and August? (Hint: It's not just the weather, as their Australian colleagues confirmed!)Budgeting for the Lows:
2025-11-1350 minPropMedia PodcastDisrupting Property Media with AI ft Matt Gia from AutoHDRThe Future of Real Estate Media with Matt Gia of AutoHDRJoin Matty and Moses on the PropMedia podcast as they sit down with Matt Gia, the innovative founder of AutoHDR. In this episode, they dive deep into how AI is revolutionizing photo editing in the real estate media space.Matt shares his journey from a 17-year-old aspiring photographer in Nantucket, Massachusetts, to the founder of a company at the forefront of AI-powered HDR editing. He recounts the early days of his real estate photography business, Luxury...
2025-11-061h 00PropMedia PodcastBeyond the Binder: Mark Choey on Revolutionizing Real Estate PresentationsWelcome to the Prop Media podcast with your hosts, Matty and Moses, co-founders of Pixlmob and PropMedia! In this episode, they interview Mark Choey, founder of The Climb brokerage and HighNote. Mark, a technologist and former broker in the real estate space, offers valuable insights into how real estate agents think and the products they sell. If you're a realtor or work with realtors and want to understand their pain points and challenges, this episode is a must-listen! Mark shares his journey from computer engineering to real estate, including starting Climb Real Estate in S...
2025-10-3048 minPropMedia PodcastPhotos, PropTech, and the Future of Real Estate with Craig RoweIn this episode, Matty and Moses, co-founders of Pixlmob and PropMedia.com, sit down with Craig Rowe, contributing writer for Inman News and a long-time expert in real estate technology. Craig shares his journey through over a decade in the industry, from the pre-Internet MLS era to covering today’s fast-moving world of prop tech, automation, and AI.The conversation explores how technology has evolved in real estate — what’s working, what’s not, and why so many agents still struggle to adopt new tools. Craig offers a candid look at the state of prop tech, th...
2025-10-2352 minPropMedia PodcastRedefining Property Media & Tech with Troy PalmquistIn this episode, Matty and Moses, co-founders of Pixlmob, chat with Troy Palmquist, a contributing writer for Inman News and Housing Wire. Troy shares his accidental entry into real estate at age 20 and his diverse career path, including foreclosure flips, scaling a brokerage, and roles at EXP.The conversation delves into the crucial role of property media and visuals in real estate, with Troy emphasizing the importance of high-quality photography and video for capturing consumer attention. He discusses how professional visuals differentiate listings, the strategic use of photos beyond the MLS, and the power...
2025-10-1647 minPropMedia PodcastPMRE: Uniting Property Media & Elevating the Industry with Brandon CooperJoin Moses Nickerson and Matty Fisher, co-founders of Pixlmob and co-hosts of the PropMedia Podcast, as they sit down with Brandon Cooper, the visionary founder of the PMRE Conference.In this insightful episode, Brandon shares the compelling origin story of PMRE (Photography and Media for Real Estate), a conference specifically designed for photographers and media companies creating content for the real estate industry. Discover how a personal need for community and a passion for connecting like-minded professionals led to the creation of this essential event.Key Discussion Points:
2025-10-0954 minPropMedia PodcastScaling to 40+ States: Brad Ziemer's Property Media Empire SecretsBrad Ziemer went from flying planes to building one of the largest real estate media companies in the United States - operating in 40+ states with over 200 photographers. In this episode, he reveals the exact systems and mindset shifts that led to three Inc. 5000 honors.What You'll Learn:•Why Brad interviewed 40,000+ applicants to find 200 photographers (and why it matters)•The "unreasonable volume" principle that led to 20 interviews per day for months•Why customer service beats photography skills in hiring decisions•How to scale remotely without ever meeting your team in person•The clay pot parabl...
2025-10-0252 minPropMedia PodcastInside "Inside Real Estate Photography:" Mike Burke's Journey to Prop Media GuruWelcome to the PropMedia podcast! In this episode, we feature Mike Burke, the founder of the highly influential "Inside Real Estate Photography" YouTube channel. Discover how Mike's invaluable content has inspired countless individuals to launch their own property media businesses and cultivate a vibrant industry community.Mike opens up about his serendipitous introduction to real estate media in 2012, a period when the sector was far less developed. Hear about his transition from wedding videography to real estate photography, initially as a favor to his real estate agent cousin. He details the organic growth of...
2025-09-2550 minPropMedia PodcastFrom Typhoon to Templates: The Secrets to Great Editor RelationshipsEver had your editor disappear overnight? Or maybe they missed your creative intent entirely? Matty and Moses dive deep into the brutal reality of outsourcing your editing and reveal why most photographers are doing it all wrong.In this episode, you'll discover:•Why the top Pixlmob editor made over $1 million last year (and what that means for you)•The "golden question" that will instantly improve your editor relationship•Why treating your business like Chick-fil-A beats trying to be Wolfgang Puck•How to properly vet editors and avoid getting ghosted•The template system that helpe...
2025-09-1841 min
Real Estate BackstageEp. 39 | The Importance of Great MediaToday on Real Estate Backstage, I share a recent conversation I had with my friends at Pixlmob on their PropMedia podcast. We discuss the importance of great media in marketing not just your listings, but yourself!----------------------------------😄 Let's connect on social media!Facebook: https://www.facebook.com/real.estate.backstageInstagram: https://www.instagram.com/real.estate.backstageTikTok: https://www.tiktok.com/@realestatebackstageLinkedIn: https://www.linkedin.com/company/real-estate-backstageX: https://twitter.com/R_E_Backstage
2025-09-1542 minPropMedia PodcastWhy Professional Photos are a Must - A Broker's Perspective with Michael SmithIn this episode of the PropMedia Podcast, we sit down with Michael Smith, Broker at Bluefield Realty Group, to explore how media shapes success in real estate. Michael shares why he requires professional photography for every listing, how top-performing agents leverage media, and what realtors truly need from their photographer partners. Michael Smith is the Founder and CEO of Bluefield, a 4-time Inc. 5000 company headquartered in Greenville, SC that provides real estate brokerage, property management, and insurance services.You’ll hear insights on:•Why DIY listing photos hurt your brand•When t...
2025-09-1142 minPropMedia PodcastWhat’s Next for Real Estate Photography? | Eli Jones + PixlmobIndustry veteran Eli Jones joins Moses and Matty to discuss the evolution of real estate photography over the past decade and share predictions for the next ten years.Eli has trained over 6,000 students through REPP Team and witnessed firsthand how the industry has transformed from basic MLS photos to sophisticated marketing operations. In this episode, he reveals why he made the bold decision to shut down his successful course business to focus on community building, and shares insights that every real estate photographer needs to hear.Key takeaways include why photographers should focus on service...
2025-09-0453 minPropMedia PodcastThe Future of Real Estate Media Starts NOW: Prop Media Podcast Launch!Welcome to the PropMedia Podcast, the official launch episode where we introduce PropMedia: the future of real estate media! Join co-founders Moses and Matty as they dive into what "PropMedia" means, why it's been a long time coming, and how it will revolutionize the real estate industry.In this episode, you'll learn about:The Launch of PropMedia: Discover our new podcast and the Prop Media Directory, designed to connect talented photographers with real estate professionals worldwide.Beyond Real Estate Sales: Explore the expansive use cases...
2025-08-281h 02
South Carolina Business ReviewReal estate photo editing software solution excites investorsI didn’t know this but apparently, photographers and videographers in the real estate industry have a hard time finding skilled editors to help them improve the quality of their photos and videos. So our next guest’s company created a software solution that resulted in an investment of a quarter million dollars from SC Launch. Mike Switzer interviews Moses Nickerson, co-founder and CEO of Pixlmob in Greenville, SC.
2024-01-1105 min
Upmarket: The Business of Real Estate Photography & MediaEp. 29 - Feeding the Content Beast with Dom.This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson! Dom is probably the undisputed KING of posting content on Instagram and Facebook in our industry. Reed tries to get to the bottom of how and why Dom produces all this content. In the second half of the episode the guys get personal, revealing that Dom is the Troll with The Heart of Gold and that Reed actually has a life outside of Upmarket. As always, the episode ends with a couple Action Items that listeners can use to help grow...
2023-03-281h 14
Upmarket: The Business of Real Estate Photography & MediaEp. 28 - Two Steps Forward, One Step Back. A Quarterly Business Check-In.This week marks the Official Launch of our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com!!!! Use code "Launch35" to get 35% off through April 2nd! Reed and Mark chat about the course a bit this episode, but the bulk of time is spent talking BUSINESS. Specifically, how with Chelsea on vacation for 2 weeks, the guys are feeling thrust back into the pre-merger, pre-scaled version of their companies. It is not fun. Especially as it has now been 4 straight months of record-low listings in Ventura County and the business is feeling it. But don't d...
2023-03-141h 05
Upmarket: The Business of Real Estate Photography & MediaEp. 27 - Diversify Your Revenue by Adding... Home Staging?This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media. Anthony and Kamika talk about how they have diversified their Real Estate industry offerings to include home staging and even house cleaning to their menu of options. They also share the ups and downs of life as business, as well as romantic partners. It was so fun to talk with this engaging, inspiring couple and get a ton of...
2023-02-281h 08
Upmarket: The Business of Real Estate Photography & MediaEp. 26 - "Have confidence. Show your value." REALTOR advice for Real Estate Photographers."We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins Reed for a super fun and (sometimes off the rails) chat about the current state of the overall real estate market (will any of us ever work again????) Ignacio tells us not to fret, that all the smartest REALTORS will be doubling down on their marketing during lean times. With beers flowing, HOt tAEkS abound in the second half of the show when Reed asks Ignacio...
2023-02-141h 16
Upmarket: The Business of Real Estate Photography & MediaEp. 25 - Big Deals Pt. II: 70,000sf of Matterport + Brokerage Deals.The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode. Spoilers ahead if you haven't listened to Ep 16 (go back and do it now!)... In this follow-up, Reed and Mark dish on the the (somewhat) mini version of the the big retail job they were up for last fall that they just landed. Turns out it the perfect timing to help alleviate the (extremely) slow season blues Upmarket has been having the last few months. Then in the second half of...
2023-01-311h 11
Upmarket: The Business of Real Estate Photography & MediaEp. 24 - It's Not All Wine & Roses. Scaling is Hard.On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed's presentation at PMRE 2022 in Las Vegas, Brianne pulled Reed aside and took issue with a few of his assertions from the talk, so he invited her on the podcast to talk through some of her thoughts. Brianne chats about the hardest parts of managing her team of 15 and the high volume of shoots they do on a day-to-day basis. Mo' Shoots = Mo' Problems, basically. They...
2023-01-171h 11
Upmarket: The Business of Real Estate Photography & MediaEp. 23 - In Comes the New. Rolling Out New Services & Prices to Your Clients.All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023. The gang talk about all the new services, products and prices that Upmarket Media will be rolling out to their clients in the first part of 2023. They strategize about timing, the best ways to get the word out and try to finalize exactly what in the heck they'll actually be rolling out. In the second half of the show they respond to a listener who writes in with a contrarian Hot Take about where the Real Estate Media...
2023-01-031h 10
Upmarket: The Business of Real Estate Photography & MediaEp. 22 - SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do their own SWOT as we believe it is a great way to focus and analyze how your business is doing.Follow along with their SWOT bullet points and find out what questions you should ask...
2022-12-201h 46
Upmarket: The Business of Real Estate Photography & MediaEp. 21 - Big News & Slow Season Strategies.Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business. After a few minutes of shameless self-promotion, the guys move into talking about what REP business owners should think about as they navigate the start of the slow season. They touch on everything from finishing up long-term projects (like the perpetually put-off employee handbook) to developing new products to setting prices and to assessing costs for the new year. They end...
2022-12-061h 07
Upmarket: The Business of Real Estate Photography & MediaEp. 19 - PMRE 2022 Action Item Spectacular!!!!PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios Southpoint (Chelsea's hotel room) and share their wisdom. The Dynamite 17 are:Brandon Cooper - @pmreconferenceCheyenne Crawford - @cheyennecrawford.photoJordan Powers...
2022-11-151h 12