Shows
Pharma Insights 🩺Clicks vs. Connections: Human and E-Commerce EngagementAs 2024 draws to a close, we're ending the year with a splash of color and fresh perspectives! 🎉 Welcome to a special edition of Pharma Insights: "Engagement in Focus!" In this 3-episode series, our outstanding panel will guide us through an in-depth analysis of customer engagement in the pharmaceutical industry.In this first episode, we will explore the duality of human-driven versus e-commerce-driven customer engagement. With digital channels rapidly growing, how do we balance the authenticity of human connections with the convenience and scalability of e-commerce? Our expert panel will examine the factors driving this shift and how bot...
2024-12-301h 05
Pharma Insights 🩺Regional Digitalization Strategies: CRM and AI in LATAM, Europe, and the USIn this episode of Pharma Insights, the panel discusses the impact of digital transformation, particularly CRM and AI, on customer engagement in the pharmaceutical industry across different regions including Latin America, Europe, and North America. The conversation highlights the unique challenges and trends in these regions, the importance of data management, and inspiring examples of AI implementation. 🎯 Key Topics:🔹 Regional Digitalization Strategies: Discover unique CRM and AI approaches in LATAM, Europe, and the US.🔹 Innovation Drivers: See how AI accelerates pharma innovation, reshaping business processes.🔹 Real-World Success Stories: Learn how industry leaders are implementing digital solut...
2024-11-161h 02
Pharma Insights 🩺AI Agents in Action: Driving innovation in PharmaUnlock the potential of AI agents in the pharma industry! 🌟 Join us as we explore how these innovative technologies are reshaping strategies and streamlining processes in healthcare.In this episode, our expert panel discusses:🔵 The pivotal role of AI agents in enhancing decision-making and customer engagement🔵 Real-world applications and success stories from industry leaders🔵 Future trends and the evolving landscape of AI in pharma🔵 Collaboration strategies for effective AI integration👥 Meet our distinguished guests: 🔹 Salvador Carlucci, Co-Founder & CEO at Atacana 🔹 Shadab HussAIn, Data & AI Sales Director at Microsoft 🔹 Harvey Castro, MD, MBA...
2024-11-011h 00
Pharma Insights 🩺Navigating the CRM landscape: PART TWO!Join us for the second part of this amazing talk show! As you well know, the life sciences industry is on the cusp of a revolution, as traditional field rep-centric models give way to marketing-driven approaches. Veeva’s recent advancements, switch from Salesforce, including the integration of Veeva Vault and the launch of their new Campaign Manager, signal a significant shift in the CRM and orchestration landscape. So, we’ve invited a great panel of experts to discuss the future of pharma CRM.This webinar is the second part of a talk that started in June. A few...
2024-10-231h 08
Pharma Insights 🩺Content Reigns: Elevating Pharma with AI InnovationContent is King, but is AI the Queen? 👑In the life sciences industry, content creation is more challenging than ever. With the rising demands of medical and legal reviews (MLR), ensuring that every piece of content is totally precise, factually accurate, and legally compliant is a must. But how can AI help streamline these processes without adding to the complexity?In this insightful talk show, we dive into the unique challenges faced by the life sciences sector, including:🟡 Strict adherence to evolving regulations🟡 The near-zero tolerance for error🟡 The high costs associated w...
2024-10-231h 00
Pharma Insights 🩺Olympic-Level Customer Experience in PharmaThere may not be Olympic games for customer experience, but if there were, this panel would undoubtedly be taking home the gold! 🏅 Join us for an in-depth exploration of the evolution of CX in the pharma industry.Discover how to measure success in CX initiatives, develop strategies for building a customer-centric culture, and stay ahead of the latest trends shaping customer experience. This event is perfect for professionals in marketing, customer experience, and digital transformation roles, as well as anyone passionate about enhancing customer interactions and leveraging digital advancements for greater success.What topics do we...
2024-08-071h 03
Pharma Insights 🩺How to Use AI to Enhance Commercial ExcellenceNavigate with us the AI landscape and choose the right tools for Commercial Excellence!In today's tech-savvy world, Artificial Intelligence and new tools are omnipresent. However, selecting the best technology is crucial to achieving your goals and empowering your team. Join us in this webinar to avoid the dazzle of tools that might not align with your objectives.In this episode, our expert panel analyzes case studies and explores successful strategies that leverage AI to enhance commercial excellence. They guide you through the best AI-driven tools tailored for achieving commercial excellence. Gain first-hand insights from...
2024-06-191h 02
Pharma Insights 🩺Commercial Excellence in the Era of AIOur experts explore strategies that can enhance Commercial Excellence for pharma and life sciences companies. The panel discusses common challenges like regulations, HCP engagement, and consent, offering insightful case studies and experiences. Plus, they dive into the new role of "medical science liaisons".In this episode, you will gain first-hand insights on elevating sales force effectiveness through AI-powered solutions.💬 Speakers and moderators🔹 Muhammad Sajjad - Dy. Director Commercial Excellence & Trade Marketing at OBS AGP (Pvt.) Limited 🔹 Mohamed Amer - Commercial Operations Business Excellence Expert 🎙 Hosted by Platforce's Head of Marketing, Stefan Repin...
2024-06-171h 03
Pharma Insights 🩺Sales Force Effectiveness in Pharma: Metrics, KPIs & Tailored StrategiesOur expert panel explored key components, metrics, and KPIs crucial for SFE in the pharma and healthcare industry. Discover strategies to understand customer needs and pain points, enabling tailored approaches for different customer segments. This talk show is packed with invaluable tips for sales and marketing teams to excel. 💪💬 Speakers and moderators🔹 Lucas Hrovat, Sr. Manager Commercial Execution - LATAM & Canada, at Abbott🔹 Nuno Melo Moreira, Executive Managing Consultant / Business advisor / VP of Strategy Sales & Mkt in Pharmaceuticals, Healthcare, Biotech, Medical Cannabis, Nutraceutical, life Science, CDMO, NHS🔹 Mohamed AbdElRahman Bakr, Sales Force Effectiveness Manager, LIPTIS...
2024-06-031h 02
Pharma Insights 🩺Omnichannel Excellence and AI-driven strategiesUnlock the power of omnichannel for crafting successful marketing strategies. ✨ Points on our agenda: Personalizing HCP interactions, Channel integration challenges, AI's impact on pharma efficiency, and much more! 🚀 💬 Speakers and moderator 🔹 Ben Keppie, Pharmaceutical Consultant at twentyeightb (28b Ltd)🔹 James Turnbull, Founder at Camino🔹 Manuel Mitola, MBA, Sr. Manager of Omni-channel Marketing and Digital Transformation. 🎙️ Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.✨ This episode of Pharma Insights shines a spotlight on the transformative power of omnichannel strategies in the pharmaceutical and life sciences industries. With a focus on practical, A...
2024-06-031h 02
Pharma Insights 🩺Integrating Sales and Marketing for Enhanced HCP EngagementWe had the privilege of hearing Mehrnaz Campbell and Harmeet Seth discuss traditional and innovative approaches for optimizing pharma and life sciences team experiences. 🚀💬 Speakers and moderators✨ Mehrnaz Campbell, Founder & CEO at Cheemia, and author of the book “The Omni Advantage: Accelerating Behavioral Change with Omnichannel in Pharma Sales Engagement."✨ Harmeet Seth, Healthcare Marketing Consultant at Harmeet Sehra Ltd., and Senior Advisor specializing in Omnichannel Marketing and Data-Driven Strategies.🎙️ Moderated by Juliana Maria Kreisel and Stefan Repin from Platforce.In this episode of Pharma Insights, we discussed the omnichannel strategies and the importance of...
2024-06-021h 00
Pharma Insights 🩺STARTUPS vs CORPORATIONS: Differences in modus operandi 🧬For many, the complexities of client acquisition, brand awareness and marketing strategies can be daunting! In this webinar, our panel of experts chats about how to keep up with the market by tailoring your strategies for success in fields such as #LifeSciences, #Pharma, #Bioscience and #Beauty. 💬 Speakers and moderators 🔹 Dr. Yvette Schollmeier (Founder | Q&C at Schollmeier) 🔹 Martijn van den Corput (CEO at OptInsight)🎙️ Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.From brand awareness and client acquisition to choosing the right CRM and effectively approaching HPCs, our expert...
2024-06-021h 13
Pharma Insights 🩺Is AI The Solution to Pharma CRM Challenges?Discover the Future of #Pharma Customer Relationship Management with #ArtificialIntelligence! In this #webinar by #Platforce, we explore the transformative power of #AI in #PharmaCRM. Our panel of experts delves into a crucial industry discussion: "Is AI THE solution to Pharma CRM challenges?" 🚀 💬 Speakers and moderator 🔹 Claudia Adreani - Independent Consultant at Belly Slide Consulting 🔹 Dan Buckland - Director at Brandcast Health 🔹 Florent Edouard - SVP, Global Head of Commercial Excellence, Grünenthal Group The event is moderated by Platforce's very own Head of Marketing, Stefan Repin. Our panel of experts discussed the importance o...
2024-06-021h 01
Everybody Hates PharmaThe Future of Pharma: AI, CRM, and Sales – Unveiling Strategies for Success in 2024🎙️ In this podcast episode of 'Pharma Sales and Tech podcast by Platforce', our host Stefan converses with Florent, the Sales SVP of commercial excellence at Grünenthal Group.Florent shares his insights about AI's impact within the pharmaceutical industry and how it's becoming increasingly necessary for advancement. The conversation explores how Grünenthal Group uses AI in its operations and its potential role in pharmaceutical sales and marketing strategies. They also predict an 'AI winter' due to raised and often unmet expectations, and emphasize the need to invest smartly in AI. Furthermore, Florent shares a brief o...
2023-12-2145 min
Pharma Sales & Tech Podcast by PlatforceEp.26: The Future of Pharma: AI, CRM, and Sales – Unveiling Strategies for Success in 2024Explore the future of pharmaceuticals with Florent Edouard, SVP of Commercial Excellence at Grünenthal Group.Florent discusses his role in Grünenthal, the potential of AI in the pharmaceutical industry, and the crucial role of sales and marketing. The discussion covers various aspects such as the use of AI in market research, sales strategies, and the potential for AI in creating personalized messages for doctors.Florent also shares his approach to dealing with rejection in sales and the importance of keeping the sales team motivated during tough times.Gain exclusive insights in...
2023-12-2045 min
Pharma Sales & Tech Podcast by PlatforceEp.25: The Intricacies of Pharma Sales, Technology, and Drug Market AccessExplore the forefront of the pharmaceutical industry with Dr. Rashmi Upadhyay, our expert guest in Driving Strategy and Marketing Excellence in Pharma and Biopharma. 🚀 Gain insights into targeted marketing, omnichannel strategies, and the pivotal role of AI and machine learning in drug introductions. 🤖 Discover the keys to building trust through advocacy and transparency, and unravel the regulatory challenges in diverse markets. 🌍 Don't miss this deep dive into the future of Pharma sales and technology! 🔍💊
2023-12-0844 min
Pharma Sales & Tech Podcast by PlatforceEp.24: Exploring Sales Strategies And Technology Advancements With Ranjeet MishraIn this episode of the Pharma Sales and Tech Podcast, join Stefan as he sits down with Ranjeet Mishra, the co-founder of GoodHums, a pioneering life science company. Explore Ranjeet's journey from industry veteran to startup founder, unraveling insights on successful sales strategies, customer relationship management, and the delicate balance between technology and human touch in healthcare. In this episode, Ranjeet shares his unique approach to staying ahead in the ever-evolving pharma landscape. Discover how he leverages platforms like LinkedIn, subscribes to top consultancies, and navigates the uncharted territory of ChatGPT...
2023-11-1719 min
Everybody Hates PharmaPharmaTech: AI, Video, and Evolution in Healthcare SalesThe episode unravels the nexus of pharmaceutical sales and technology, delving into the integration of AI and video in healthcare. Host Stefan Repin, Head of Marketing for Platforce, unravel the future of pharmaceutical sales with guest speaker Mark Benthin, the Founder and CEO of VIIHEALTH, a global leader in healthcare engagement.🔍 Episode Highlights:Mark Benthin the Founder and CEO of VIIHEALTH, showcases the revolutionary use of AI to create lifelike avatars of field reps. These avatars deliver approved content to physicians, tailored to individual doctors' preferences, streamlining communication and fostering high engagement. Mark's expe...
2023-11-1035 min
Pharma Sales & Tech Podcast by PlatforceEp.23: PharmaTech: AI, Video, and Evolution in Healthcare SalesOur host Stefan Repin, Head of Marketing for Platforce, unravel the future of pharmaceutical sales with guest speaker Mark Benthin, the Founder and CEO of VIIHEALTH, a global leader in healthcare engagement. Mark's expertise in life sciences, personalization, content marketing, patient engagement, and digital transformation is reshaping the industry. VIIHEALTH is revolutionizing healthcare relationships by implementing AI innovations and generative video, where reps can deploy lifelike avatars, enabling personal and efficient communication with physicians. He also discusses the significant engagement and retention power of video, and how this technology can revolutionize training...
2023-11-1035 min
Everybody Hates PharmaUnlocking Pharma's Digital FrontierJoin us as Stefan from Platforce and Adam Rosenberg, a fellow marketing expert at RxLightning Inc., take you on a journey through the fascinating world of pharmaceuticals marketing. Listen as they uncover the importance of transparency in drug pricing, discuss innovative marketing strategies, and share valuable tips for navigating the pharmaceutical landscape. 🔍 Episode Highlights:👉 Digital Innovation in Pharma: Explore how digital tools and innovative startups, like Mark Cuban's, are revolutionizing the pharmaceutical industry, speeding up therapy development, and promoting transparency in drug pricing. 💡🚀👉 Transparency Matters: Discover why transparency in drug pricing is crucial, especia...
2023-10-2038 min
Pharma Sales & Tech Podcast by PlatforceEp.22: Unlocking Pharma's Digital Frontier🔍Discover the pharmaceutical industry's digital frontier in this podcast episode! 💊💡 Explore pricing transparency, innovative marketing, and more with Stefan and Adam Rosenberg, Senior Director of Marketing of RxLightning Inc. Listen as they uncover the importance of transparency in drug pricing, discuss innovative marketing strategies, and share valuable tips for navigating the pharmaceutical landscape. Stay informed and stay ahead in #PharmaTech! 🎧👨💼📈
2023-10-2038 min
Everybody Hates PharmaUnlocking Pharma Growth with Sales-Marketing Synergy🎙️ Welcome to a new episode of The Pharma Sales & Tech Podcast by Platforce. In this episode, our host, Stefan Repin, sits down with Shawn Malloy, the VP of Marketing at Lindus Health, an innovative "Anti CRO" for Life Science Pioneers. Lindus Health is revolutionizing clinical trials by focusing on efficiency, technology, and a pricing structure that encourages everyone to win. 💊💡Episode Highlights:📌 In this engaging discussion, Shawn shares his rich background, having worked in the CRO industry for five years and for industry giants like AbbVie, Amgen, and Biogen. The heart of the conversation centers around marketin...
2023-10-1338 min
Pharma Sales & Tech Podcast by PlatforceEp.21: Unlocking Pharma Growth with Sales-Marketing SynergyIn this episode, our guest Shawn Malloy, VP of Marketing at Lindus Health and a seasoned expert in pharma marketing and sales, shares insights into leveraging AI for pharmaceutical growth. 🎙️ Explore strategies to thrive in this dynamic industry and stay ahead of the curve. Ready to unlock the potential of pharma sales and tech? 🌟Tune in now and gain a competitive edge!
2023-10-1338 min
Pharma Sales & Tech Podcast by PlatforceEp.20: Pharmaceutical Marketing Transformation with Snehal GholapDiscover the dynamic world of pharmaceutical marketing with Snehal Gholap, Pfizer's Country Brand Manager. 🌟 Learn how to launch a new product successfully, leverage data-driven insights, and align sales and marketing strategies. Don't miss out on valuable industry insights! 🎙️💡
2023-10-0631 min
Pharma Sales & Tech Podcast by PlatforceEp.19: Pharma Insights: AtrimusRx's Solutions & ExperiencesJoin us on the Pharma Sales and Tech Podcast 🎙️ with Nicky Nadem from AtrimusRx Pharma! Learn how they tackled critical COVID medicine shortages, harnessed data from Pharma14, and built strong vendor relationships 🤝. Discover their innovative solutions and insights in the pharmaceutical industry. Don't miss out! 🚀
2023-09-2235 min
The Global Marketing ShowLocalize to Sell Into Global Markets - Show #118Stefan Repin is the founder of LuckBoosters, a company helping B2B companies with complex and long sales cycles grow demand and close more customers through full-cycle marketing and sales practices. He’s worked all over the world, growing companies by adapting sales techniques to meet specific industry needs while respecting local culture.
Stefan helped one client, a Belgian software developer, enter the South African market. The company’s software consolidates data gathered by drones, information critical to the mining, agriculture, and oil and gas industries rife within the country. Stefan advised the company to build relationships with...
2023-09-1337 min
Everybody Hates PharmaThe Future of Pharma Marketing with Hazem SayedWelcome to another insightful episode of the Pharma Sales & Tech Podcast by Platforce. In this edition, we have Hazem Sayed, a seasoned marketing leader at bioMérieux, taking us on a journey through the ever-evolving landscape of pharmaceutical marketing. Get ready to explore the power of data-driven strategies and the changing dynamics within the pharmaceutical industry.Episode Highlights:The Pharma Evolution: Hazem sheds light on how pharmaceutical marketing is adapting to the digital age and leveraging data-driven strategies for improved engagement.Market Access Matters: Discover the growing significance of market access and the s...
2023-09-0836 min
Pharma Sales & Tech Podcast by PlatforceEp.18 :The Future of Pharma MarketingIn this episode of the Pharma Sales & Tech Podcast by Platforce, host Stefan engages in a thought-provoking discussion with Hazem Sayed about pharmaceutical marketing strategies, technology, and staying informed with industry trends. Hazem shares his expertise, highlighting the importance of communication and collaboration between marketing and sales teams. He also delves into his approach to staying up-to-date with technological advancements and emphasizes the significance of open doors for marketing agencies. Tune in for valuable insights and advice on effective pharmaceutical marketing strategies.
2023-09-0836 min
Everybody Hates PharmaShaping Market Access: Navigating Complexities and Collaboration in HealthcareWelcome back to the Pharma Sales & Tech Podcast by Platforce! In Episode 17, we're diving deep into the world of healthcare market access. Our guest, Rabab Khodary, a respected market access leader, takes us on a journey through the complexities and collaborations that drive success in this critical area of the pharmaceutical industry.Episode Highlights:Understanding Market Access: Rabab explains the essence of market access and how it ensures patients receive timely access to innovative treatments. She emphasizes the need to align strategic priorities and integrate departments such as regulatory, sales, marketing, pricing...
2023-08-1828 min
Pharma Sales & Tech Podcast by PlatforceEp.17: Shaping Market Access: Navigating Complexities and Collaboration in HealthcareTune in to the latest episode of the Pharma Sales & Tech Podcast by Platforce, where we dive deep into the world of healthcare market access with Rabab Khodary, a prominent leader in the field. Discover how market access plays a pivotal role in ensuring patients get timely access to innovative treatments. Learn about the intricate strategies, collaborations, and value propositions that drive successful market access.🔗 Join us as we explore the dynamic landscape of healthcare and its regulatory nuances. Gain insights into the vital role of emotional intelligence in effective leadership, and und...
2023-08-1828 min
Life Science SuccessArtem Brytchenko - CEO PlatforceSend us a textIn this episode of the Life Science Success Podcast, my guest is Artem Britchenko. Artem is the CEO of Platforce, which helps companies that interact with healthcare professionals and care about the efficiency and compliance of these interactions. He has been working in the B2C Pharma industry, helping companies improve their sales force effectiveness, customer engagement, and customer centricity. Don Davis, PhD, MBA interviews Artem Brytchenko, CEO of Platforce Platforce is a CRM solution tailored to the unique needs of the life sciences industry The solution includes clo...
2023-08-1126 min
Pharma Sales & Tech Podcast by PlatforceEp.16: Transforming Pharma Sales and Customer ExperienceDive into the dynamic world of pharmaceutical sales and customer experience with CX Director Sushil Katdare. 🎙️Discover how data, technology, and human expertise intersect to shape the industry's future. Get actionable insights on sales strategies, AI adoption, and more. Don't miss out on this enlightening conversation! Don't miss this opportunity to stay informed about the latest trends in pharmaceuticals! Subscribe to our podcast and stay up-to-date with industry trends! 🎙️🎙️
2023-08-1130 min
Pharma Sales & Tech Podcast by PlatforceEp.15: Driving Pharma's Future: Agile Business Development and Outsourcing InsightsJoin us for an insightful episode featuring Dr. Yvette Schollmeier, an expert in pharmaceutical business development. Discover how pharma companies are embracing agility and AI to streamline processes, decrease sales cycles, and enhance decision-making. Gain valuable insights into the world of outsourcing and learn how to stay ahead in the ever-evolving pharma landscape.Don't miss this opportunity to stay informed about the latest trends in pharmaceuticals! Subscribe to our podcast and stay up-to-date with industry experts like Dr. Yvette Schollmeier, and gain valuable knowledge to drive your business forward. Hit the subscribe button now...
2023-08-0332 min
Everybody Hates PharmaBreaking Norms in Pharma: Innovating for Better Patient AccessWelcome to episode 14 of Pharma Sales and Tech Podcast by Platforce! Join us as Stefan interviews Ahmed Kadous, CEO of Pharma Marts, on disrupting the pharma industry and leveraging technology for better patient access. 🎧🚀 Episode Highlights:Ahmed Kadous, CEO and founder of Pharma Marts, discusses the challenges faced by the pharma industry in adopting technology and how Pharma Marts aims to improve patient access to medications by addressing inefficiencies in the pharmaceutical supply chain.The importance of delivering the right value to customers, especially through partnerships and financing, is highlighted, as Pharma Marts caters to var...
2023-07-2827 min
Pharma Sales & Tech Podcast by PlatforceEp.14: Breaking Norms in Pharma: Innovating for Better Patient AccessWelcome the new to episode of the Pharma Sales and Tech podcast! In this exciting interview, host Stefan sits down with Ahmed Kadous, the visionary CEO and founder of Pharma Marts. Prepare to delve into the disruptive world of Pharma Marts, a startup that is reshaping the pharmaceutical industry by tackling supply chain inefficiencies and enhancing patient access to vital medications.Ahmed shares valuable insights on selecting the right investors, navigating the African market, and harnessing data and AI to elevate customer experience. Get ready for an eye-opening discussion that...
2023-07-2727 min
Pharma Sales & Tech Podcast by PlatforceEp. 13: Sales Excellence and Leadership in PharmaIn this insightful episode join Stefan, Head of Marketing for Platforce as he interviews Josefine Klein Dahlgren, a leader in bid management and sustainability sales negotiation at Frost Pharma. They discuss Josephine's journey from scientist to business leader, the importance of transparency and vulnerability in building successful teams, and the role of continuous learning and innovation in sales. Discover valuable insights on leadership, relationship building, and staying motivated in the competitive world of pharma sales.Don't miss out—click play and unlock the secrets of sales su...
2023-07-1739 min
Everybody Hates PharmaSales Excellence and Leadership in PharmaIn this episode, Stefan, Head of Marketing for Platforce joins by Josefine Klein Dahlgren, a leader in bid management and sustainability sales negotiation at Frost Pharma. They discuss Josephine's journey as a business leader, her experiences in sales, and the importance of transparency, vulnerability, and continuous learning in personal and professional growth.Episode Highlights:Josephine's impressive leadership skills and her background at Frost PharmaThe challenges Josephine faced transitioning from a scientist to a business leader in salesThe role of reading business books in shaping Josephine's leadership styleThe significance of choosing meaningful discussions and...
2023-07-1439 min
Everybody Hates PharmaEnhancing Pharma Sales: A Deep Dive into Data and Omnichannel StrategiesJoin Stefan, Head of Marketing for Platforce in an enlightening conversation with James Harper, founder of 28B and an expert in omnichannel engagement. Discover the challenges faced by pharmaceutical sales teams and the transformative potential of leveraging data to revolutionize the omnichannel experience.This episode is a treasure trove of practical advice and inspiration for pharma sales professionals and sales excellence leads who aspire to unlock the full potential of data-driven omnichannel strategies, ultimately enhancing customer engagement and driving success in the ever-evolving healthcare landscape.Episode Highlights:Uncovering the limitations surrounding field notes and...
2023-07-0738 min
Pharma Sales & Tech Podcast by PlatforceEp. 12: Enhancing Pharma Sales: A Deep Dive into Data and Omnichannel StrategiesJoin Stefan, Head of Marketing for Platforce in an enlightening conversation with James Harper, founder of 28B and an expert in omnichannel engagement. Discover the challenges faced by pharmaceutical sales teams and the transformative potential of leveraging data to revolutionize the omnichannel experience.Explore the importance of trust, technological advancements, and empowering sales representatives. Gain insights on curating personalized customer journeys, capturing relevant data, and utilizing it to foster meaningful engagements. Embrace the power of data-driven omnichannel strategies to enhance customer engagement and drive success in the pharma...
2023-07-0638 min
Everybody Hates PharmaUnleashing Sales Strategies: Online-Offline Tactics for Market SuccessJoin Stefan, Head of Marketing for Platforce, as he dives into the world of pharma sales with special guest Rob Bruchet, General Manager MEA at Ethypharm. In this episode, they reveal the secrets behind achieving market success by utilizing a combination of traditional and digital tactics. Gain valuable insights on adapting strategies, building customer relationships, and staying updated with technology advancements. This episode is packed with actionable insights to take your sales game in the pharma industry to the next level. Don't miss out—click play and unleash the power of sales success!
2023-06-1627 min
Pharma Sales & Tech Podcast by PlatforceEp. 11: Unleashing Sales Strategies: Online-Offline Tactics for Market SuccessIn this episode Stefan, Head of Marketing for Platforce interviews Rob Bruchet, the General Manager MEA at Ethypharm as they delve into the fascinating world of pharma sales.Discover how they achieved market success using a blend of traditional and digital tactics, and learn valuable tips on adapting strategies, building customer relationships, and staying updated with technology advancements. Tune in now for actionable insights and take your sales game to the next level! Don't miss out—click play and unlock the secrets of sales success in the pharma industry.
2023-06-1527 min
Everybody Hates PharmaPharma Translation Unveiled: AI, Cultural Adaptation, and the Power of Human ExpertiseIn this episode of Pharma Sales & Tech Podcast, host Stefan from Platforce interviews Wendy Pease, the owner of Rapport Translations. Wendy shares her expertise in providing high-quality translation and interpretation services through Rapport International. The conversation delves into the impact of AI on the translation industry, emphasizing the importance of cultural adaptation and the limitations of AI in capturing nuances and emotional resonance. Wendy highlights Rapport International's approach of combining AI with human expertise to ensure accurate and culturally appropriate translations, while also addressing security concerns associated with AI.Episode Highlights:Wendy Pease...
2023-06-0225 min
Pharma Sales & Tech Podcast by PlatforceEp. 10: Pharma Translation Unveiled: AI, Cultural Adaptation, and the Power of Human ExpertiseJoin Stefan of Platforce in this captivating episode of the Pharma Sales & Tech Podcast, where he engages in a thought-provoking conversation with Wendy Pease, the owner of Rapport Translations.Dive into the world of AI and cultural adaptation as Wendy sheds light on the limitations of AI in capturing cultural nuances and emotional resonance. Discover how Rapport International combines AI and human expertise to deliver accurate and culturally appropriate translations, ensuring the highest quality in the industry. Listen as Wendy shares examples and expresses concerns about using AI language models in sensitive sectors like...
2023-06-0125 min
Pharma Sales & Tech Podcast by PlatforceEp. 9: The Digital Transformation of Indian Pharma: Insights, Innovations, and CollaborationsIn this episode of the Pharma Sales and Tech podcast, join us for an engaging discussion with Krishnendu Paul, an expert in the Indian pharmaceutical market, as we uncover the fascinating journey of the industry, its digital transformation, and the future prospects of Indian pharma on the global stage. Gain valuable insights into product innovation, marketing strategies, and the potential of digital tools in empowering doctors. Don't miss this insightful episode packed with valuable insights and actionable advice!
2023-05-2531 min
Pharma Sales & Tech Podcast by PlatforceEmbracing Innovation in Pharma: Effective Communication and TransparencyJoin us as we delve into the fascinating world of pharmaceutical innovation in this insightful podcast episode. Our guest, Raushan Nurakhatova, a seasoned professional in the industry, shares valuable insights on how pharmaceutical companies can effectively harness technology, embrace innovation, and overcome challenges. From leveraging virtual reality (VR) and gaming to staying updated in a rapidly evolving landscape, Rashan highlights the importance of practicality and engaging with the younger generation. Discover how transparent communication and the use of innovative tools can enhance relationships with healthcare professionals and ultimately benefit patients. If you're interested in...
2023-05-1832 minPharma Sales & Tech Podcast by PlatforceEp. 8: Embracing Innovation in Pharma: Effective Communication and TransparencyJoin us as we delve into the fascinating world of pharmaceutical innovation in this insightful podcast episode. Our guest, Raushan Nurakhatova, a seasoned professional in the industry, shares valuable insights on how pharmaceutical companies can effectively harness technology, embrace innovation, and overcome challenges. From leveraging virtual reality (VR) and gaming to staying updated in a rapidly evolving landscape, Rashan highlights the importance of practicality and engaging with the younger generation. Discover how transparent communication and the use of innovative tools can enhance relationships with healthcare professionals and ultimately benefit patients. If you're interested in...
2023-05-1828 min
Everybody Hates PharmaOptimizing Pharma Communication: The Power of Consent and Data-Driven CommerceWelcome to the Pharma Sales and Tech podcast by Platforce, where we explore the latest trends and strategies in pharmaceutical sales and technology. In this episode, we speak with Martijn van den Corput, CCO and co-owner of OptInsight, a company that specializes in helping pharmaceutical companies improve their communication with healthcare providers (HCPs) through data management and integration.Martijn emphasizes the importance of consent management, not only as a legal requirement under GDPR but also as an opportunity for companies to build relationships with their target audience by asking for their preferences. He discusses the role...
2023-05-1028 min
Pharma Sales & Tech Podcast by PlatforceEp. 7: Optimizing Pharma Communication: The Power of Consent and Data-Driven CommerceIn this episode of the Pharma Sales and Tech podcast, we welcome Martijn van den Corput, CCO and co-owner of OptInsight. Martijn shares his expertise in helping pharmaceutical companies improve their communication with healthcare providers (HCPs) by collecting, managing, and integrating data to build trusted relationships.Martijn explains the importance of consent management, not only as a legal requirement under GDPR, but also as an opportunity for companies to ask for preferences and build relationships with their target audience. He emphasizes the role of human interaction and understanding the needs of HCPs to make the data...
2023-05-0928 min
MedxTek AfricaEp35 - An innovative cloud-based Customer Relationship Management platformIn today's conversation, I am joined by Artem Brytchenko, the CEO of Platforce, which is an innovative platform for Customer Relationship Management. The platform is primarily created for the salesforce operating in the pharmaceutical, life science, and medical device sectors. If you are a part of any of these industries, this episode will be of particular interest to you. For more information about Platforce please visit: https://platforce.io/
MedxTek Africa is produced and hosted by Dr Sam Oti, and co-edited by Veronica Ojiambo. If you have any thoughts on this episode, or recommendations of African health innovators that you’d...
2023-05-0719 min
Everybody Hates PharmaInside the Mind of Sotiris Botozis: A Trailblazing CEO's Insights on Innovating Solutions for Industry ChallengesWelcome to the Pharma Sales & Tech Podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we have the pleasure of speaking with Sotiris Botozis, the CEO of Avanzanite Bioscience, a trailblazing pharma company. Sotiris shares his valuable insights on navigating the challenges of the industry and bringing innovative solutions to market.Key Takeaways:Innovation is key to staying ahead of the curve in the pharmaceutical industry.Navigating regulatory hurdles and gaining market access can be significant challenges for new drug development.Patient care and outcomes should always...
2023-05-0320 min
Pharma Sales & Tech Podcast by PlatforceEp. 6: Inside the Mind of Sotiris Botozis: A Trailblazing CEO's Insights on Innovating Solutions for Industry ChallengesPharmaceutical industry leaders face a constant challenge to stay ahead of the curve and bring innovative solutions to market.In this episode of the Pharma Sales & Tech Podcast by Platforce, we delve into the mind of Sotiris Botozis, CEO of a trailblazing pharma company Avanzanite Bioscience.Join us as we explore his insights on navigating the challenges of the industry and bringing new solutions to market. From drug development and regulatory hurdles to market access and patient care, we cover it all.Tune in to gain valuable insights and learn how Sotiris has disrupted...
2023-05-0220 min
Everybody Hates PharmaNavegando la Transformación Digital en la industria Farmacéutica LatinoamericanaWelcome to the Pharma Sales & Tech podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we're joined by Takeshi Nakauma, CEO of Xolomon, to discuss navigating the complexities of regulated markets in the pharmaceutical industry, specifically in the Latin American region. Takeshi highlights the importance of staying informed and trained in this ever-changing landscape and shares his insights on the five "A's" that the industry needs to focus on to improve: remote leadership, accelerating change culture, collaborating with managers for effective execution, bridging the gap between planning and implementation, and developing...
2023-04-3028 min
Pharma Sales & Tech Podcast by PlatforceEp. 5: Navegando la Transformación Digital en la industria Farmacéutica LatinoamericanaIn this episode, we delve into the world of regulated markets and the importance of staying informed and trained. Our guest speaker Takeshi Nakauma from Xolomon, highlights the five "A's" that the industry needs to focus on to improve, including remote leadership, accelerating change culture, collaborating with managers for effective execution, bridging the gap between planning and implementation, and developing digital skills and technological intelligence. We also discuss the ways in which businesses can adapt to the ever-changing landscape and equip themselves with the necessary tools to thrive. Tune in to learn more about...
2023-04-2829 min
The Pharma PodcastUkraine - Starting and Running a Business in Difficult CircumstancesOn this episode of the PharmaPodcast, I have an extra special guest. Artem Brytchenko is CEO at Platforce, a company based in Ukraine that he continues to run, in spite of all the adversity he is facing during a time of war. I’m sure you will find this interview not just informative, but also Inspirational.Contact Information:Artem Brytchenko Chief Executive Officer | PlatforceE: support@platforce.ioW: https://platforce.io/
2023-03-2820 min
Everybody Hates PharmaBeyond the Sales Force: Redefining Sales Strategies in PharmaWelcome to the Pharma Sales & Tech podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we're joined by Paul Simms, CEO of Impatient Health, to discuss the changing landscape of sales strategies in the pharmaceutical industry. Paul shares his insights on how traditional sales force effectiveness routes are no longer sufficient, and how the industry needs to be more innovative and patient-centric in its approach to sales.Key Takeaways:Traditional sales force effectiveness routes are no longer sufficient in the pharmaceutical industry...
2023-03-2622 min
Pharma Sales & Tech Podcast by PlatforceEp. 4: Beyond the Sales Force: Redefining Sales Strategies in PharmaIn this podcast episode, Paul Simms, CEO of Impatient Health, discusses the need for pharma companies to be more innovative and ambitious in serving patients. Simms explains that traditional sales force effectiveness routes are no longer sufficient and that successful sales strategies must involve a more medically aware sales force, better quality conversations with physicians, and a focus on where physicians want to be, which may not always be in branded efforts. Join us as we explore how the pharmaceutical industry can revolutionize its sales strategies to better serve patients and meet the demands of the...
2023-03-2622 min
Everybody Hates PharmaImproving Healthcare Access with Digital Apps: Insights from Tomas IglesiasWelcome to the Pharma Sales & Tech podcast by Platforce, where we explore the latest trends and innovations in the pharmaceutical industry. In this episode, we're joined by Tomas Iglesias, co-founder of Zubia, a digital health startup that is changing the way people access healthcare services. Tomas shares his insights on how digital apps are revolutionizing healthcare and the challenges and opportunities he sees in this space.Key Takeaways:Digital apps are transforming healthcare by making it more accessible and convenient for patients.Zubia's platform connects patients with healthcare providers and enables them to book appointments...
2023-03-2018 min
Pharma Sales & Tech Podcast by PlatforceEp. 3: Improving Healthcare Access with Digital Apps with Tomas IglesiasIn this episode, Zubia Co-Founder Tomas Iglesias shares how their digital health marketplace helps pharmacies and pharma companies in Latin America to improve healthcare access through digital apps and cell phones.Learn about the latest trends in digital health and how data analytics plays a critical role in optimizing product sales for the regulated pharma industry. Discover how traditional pharmacies can benefit from partnerships with digital pharmacies to adapt and provide better services for patients.Plus, insights on Mark Cuban's new digital pharmacy disrupting the traditional pharmacy industry. Don't miss out on this informative discussion!
2023-03-2018 min
Pharma Sales & Tech Podcast by PlatforceEp. 2: Exploring the Intersection of Healthcare, Pharma, and Technology with Gabriel GarzaGet ready to revolutionize the way you think about pharma marketing and sales! In the Pharma Marketing and Sales Podcast, Gabriel Garza from Doc Tour shares his cutting-edge ideas on how telemedicine and digital tools can help generate valuable information for pharma companies. Learn how data collected online can help engage patients and develop successful sales strategies. Plus, discover the incredible potential of chatbots and other artificial intelligence tools in various industries, including pharma. Stay tuned to stay ahead of the curve in the rapidly evolving world of pharma sales...
2023-03-1826 min
Pharma Sales & Tech Podcast by PlatforceEp. 1: Revolutionizing Pharma Sales & Marketing: Revenue Ops, Targeted Ads & Programmatic TechListen in as Stefan, Platforce's marketing lead, interviews Gareth Shaw, Doceree's General Manager for Demand Side Relationships, on the latest innovation in sales and marketing strategies for the pharma industry. They discuss the importance of alignment between sales and marketing, revenue operations, and successful innovation strategies. Gareth also shares how programmatic technology is changing the pharmaceutical industry and improving medication adherence. Don't miss this insightful conversation on the future of pharma marketing!
2023-03-1327 min