Shows
Pharma Insights 🩺Clicks vs. Connections: Human and E-Commerce EngagementAs 2024 draws to a close, we're ending the year with a splash of color and fresh perspectives! 🎉 Welcome to a special edition of Pharma Insights: "Engagement in Focus!" In this 3-episode series, our outstanding panel will guide us through an in-depth analysis of customer engagement in the pharmaceutical industry.In this first episode, we will explore the duality of human-driven versus e-commerce-driven customer engagement. With digital channels rapidly growing, how do we balance the authenticity of human connections with the convenience and scalability of e-commerce? Our expert panel will examine the factors driving this shift and how bot...2024-12-301h 05
Pharma Insights 🩺Regional Digitalization Strategies: CRM and AI in LATAM, Europe, and the USIn this episode of Pharma Insights, the panel discusses the impact of digital transformation, particularly CRM and AI, on customer engagement in the pharmaceutical industry across different regions including Latin America, Europe, and North America. The conversation highlights the unique challenges and trends in these regions, the importance of data management, and inspiring examples of AI implementation. 🎯 Key Topics:🔹 Regional Digitalization Strategies: Discover unique CRM and AI approaches in LATAM, Europe, and the US.🔹 Innovation Drivers: See how AI accelerates pharma innovation, reshaping business processes.🔹 Real-World Success Stories: Learn how industry leaders are implementing digital solut...2024-11-161h 02
Pharma Insights 🩺AI Agents in Action: Driving innovation in PharmaUnlock the potential of AI agents in the pharma industry! 🌟 Join us as we explore how these innovative technologies are reshaping strategies and streamlining processes in healthcare.In this episode, our expert panel discusses:🔵 The pivotal role of AI agents in enhancing decision-making and customer engagement🔵 Real-world applications and success stories from industry leaders🔵 Future trends and the evolving landscape of AI in pharma🔵 Collaboration strategies for effective AI integration👥 Meet our distinguished guests: 🔹 Salvador Carlucci, Co-Founder & CEO at Atacana 🔹 Shadab HussAIn, Data & AI Sales Director at Microsoft 🔹 Harvey Castro, MD, MBA...2024-11-011h 00
Pharma Insights 🩺Navigating the CRM landscape: PART TWO!Join us for the second part of this amazing talk show! As you well know, the life sciences industry is on the cusp of a revolution, as traditional field rep-centric models give way to marketing-driven approaches. Veeva’s recent advancements, switch from Salesforce, including the integration of Veeva Vault and the launch of their new Campaign Manager, signal a significant shift in the CRM and orchestration landscape. So, we’ve invited a great panel of experts to discuss the future of pharma CRM.This webinar is the second part of a talk that started in June. A few...2024-10-231h 08
Pharma Insights 🩺Content Reigns: Elevating Pharma with AI InnovationContent is King, but is AI the Queen? 👑In the life sciences industry, content creation is more challenging than ever. With the rising demands of medical and legal reviews (MLR), ensuring that every piece of content is totally precise, factually accurate, and legally compliant is a must. But how can AI help streamline these processes without adding to the complexity?In this insightful talk show, we dive into the unique challenges faced by the life sciences sector, including:🟡 Strict adherence to evolving regulations🟡 The near-zero tolerance for error🟡 The high costs associated w...2024-10-231h 00
Pharma Insights 🩺Olympic-Level Customer Experience in PharmaThere may not be Olympic games for customer experience, but if there were, this panel would undoubtedly be taking home the gold! 🏅 Join us for an in-depth exploration of the evolution of CX in the pharma industry.Discover how to measure success in CX initiatives, develop strategies for building a customer-centric culture, and stay ahead of the latest trends shaping customer experience. This event is perfect for professionals in marketing, customer experience, and digital transformation roles, as well as anyone passionate about enhancing customer interactions and leveraging digital advancements for greater success.What topics do we...2024-08-071h 03
Pharma Insights 🩺How to Use AI to Enhance Commercial ExcellenceNavigate with us the AI landscape and choose the right tools for Commercial Excellence!In today's tech-savvy world, Artificial Intelligence and new tools are omnipresent. However, selecting the best technology is crucial to achieving your goals and empowering your team. Join us in this webinar to avoid the dazzle of tools that might not align with your objectives.In this episode, our expert panel analyzes case studies and explores successful strategies that leverage AI to enhance commercial excellence. They guide you through the best AI-driven tools tailored for achieving commercial excellence. Gain first-hand insights from...2024-06-191h 02
Pharma Insights 🩺Commercial Excellence in the Era of AIOur experts explore strategies that can enhance Commercial Excellence for pharma and life sciences companies. The panel discusses common challenges like regulations, HCP engagement, and consent, offering insightful case studies and experiences. Plus, they dive into the new role of "medical science liaisons".In this episode, you will gain first-hand insights on elevating sales force effectiveness through AI-powered solutions.💬 Speakers and moderators🔹 Muhammad Sajjad - Dy. Director Commercial Excellence & Trade Marketing at OBS AGP (Pvt.) Limited 🔹 Mohamed Amer - Commercial Operations Business Excellence Expert 🎙 Hosted by Platforce's Head of Marketing, Stefan Repin...2024-06-171h 03
Pharma Insights 🩺Sales Force Effectiveness in Pharma: Metrics, KPIs & Tailored StrategiesOur expert panel explored key components, metrics, and KPIs crucial for SFE in the pharma and healthcare industry. Discover strategies to understand customer needs and pain points, enabling tailored approaches for different customer segments. This talk show is packed with invaluable tips for sales and marketing teams to excel. 💪💬 Speakers and moderators🔹 Lucas Hrovat, Sr. Manager Commercial Execution - LATAM & Canada, at Abbott🔹 Nuno Melo Moreira, Executive Managing Consultant / Business advisor / VP of Strategy Sales & Mkt in Pharmaceuticals, Healthcare, Biotech, Medical Cannabis, Nutraceutical, life Science, CDMO, NHS🔹 Mohamed AbdElRahman Bakr, Sales Force Effectiveness Manager, LIPTIS...2024-06-031h 02
Pharma Insights 🩺Omnichannel Excellence and AI-driven strategiesUnlock the power of omnichannel for crafting successful marketing strategies. ✨ Points on our agenda: Personalizing HCP interactions, Channel integration challenges, AI's impact on pharma efficiency, and much more! 🚀 💬 Speakers and moderator 🔹 Ben Keppie, Pharmaceutical Consultant at twentyeightb (28b Ltd)🔹 James Turnbull, Founder at Camino🔹 Manuel Mitola, MBA, Sr. Manager of Omni-channel Marketing and Digital Transformation. 🎙️ Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.✨ This episode of Pharma Insights shines a spotlight on the transformative power of omnichannel strategies in the pharmaceutical and life sciences industries. With a focus on practical, A...2024-06-031h 02
Pharma Insights 🩺Integrating Sales and Marketing for Enhanced HCP EngagementWe had the privilege of hearing Mehrnaz Campbell and Harmeet Seth discuss traditional and innovative approaches for optimizing pharma and life sciences team experiences. 🚀💬 Speakers and moderators✨ Mehrnaz Campbell, Founder & CEO at Cheemia, and author of the book “The Omni Advantage: Accelerating Behavioral Change with Omnichannel in Pharma Sales Engagement."✨ Harmeet Seth, Healthcare Marketing Consultant at Harmeet Sehra Ltd., and Senior Advisor specializing in Omnichannel Marketing and Data-Driven Strategies.🎙️ Moderated by Juliana Maria Kreisel and Stefan Repin from Platforce.In this episode of Pharma Insights, we discussed the omnichannel strategies and the importance of...2024-06-021h 00
Pharma Insights 🩺STARTUPS vs CORPORATIONS: Differences in modus operandi 🧬For many, the complexities of client acquisition, brand awareness and marketing strategies can be daunting! In this webinar, our panel of experts chats about how to keep up with the market by tailoring your strategies for success in fields such as #LifeSciences, #Pharma, #Bioscience and #Beauty. 💬 Speakers and moderators 🔹 Dr. Yvette Schollmeier (Founder | Q&C at Schollmeier) 🔹 Martijn van den Corput (CEO at OptInsight)🎙️ Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.From brand awareness and client acquisition to choosing the right CRM and effectively approaching HPCs, our expert...2024-06-021h 13
Pharma Insights 🩺Is AI The Solution to Pharma CRM Challenges?Discover the Future of #Pharma Customer Relationship Management with #ArtificialIntelligence! In this #webinar by #Platforce, we explore the transformative power of #AI in #PharmaCRM. Our panel of experts delves into a crucial industry discussion: "Is AI THE solution to Pharma CRM challenges?" 🚀 💬 Speakers and moderator 🔹 Claudia Adreani - Independent Consultant at Belly Slide Consulting 🔹 Dan Buckland - Director at Brandcast Health 🔹 Florent Edouard - SVP, Global Head of Commercial Excellence, Grünenthal Group The event is moderated by Platforce's very own Head of Marketing, Stefan Repin. Our panel of experts discussed the importance o...2024-06-021h 01
Everybody Hates PharmaThe Future of Pharma: AI, CRM, and Sales – Unveiling Strategies for Success in 2024🎙️ In this podcast episode of 'Pharma Sales and Tech podcast by Platforce', our host Stefan converses with Florent, the Sales SVP of commercial excellence at Grünenthal Group.Florent shares his insights about AI's impact within the pharmaceutical industry and how it's becoming increasingly necessary for advancement. The conversation explores how Grünenthal Group uses AI in its operations and its potential role in pharmaceutical sales and marketing strategies. They also predict an 'AI winter' due to raised and often unmet expectations, and emphasize the need to invest smartly in AI. Furthermore, Florent shares a brief o...2023-12-2145 min
Pharma Sales & Tech Podcast by PlatforceEp.26: The Future of Pharma: AI, CRM, and Sales – Unveiling Strategies for Success in 2024Explore the future of pharmaceuticals with Florent Edouard, SVP of Commercial Excellence at Grünenthal Group.Florent discusses his role in Grünenthal, the potential of AI in the pharmaceutical industry, and the crucial role of sales and marketing. The discussion covers various aspects such as the use of AI in market research, sales strategies, and the potential for AI in creating personalized messages for doctors.Florent also shares his approach to dealing with rejection in sales and the importance of keeping the sales team motivated during tough times.Gain exclusive insights in...2023-12-2045 min
Everybody Hates PharmaThe Future of Pharma Marketing with Hazem SayedWelcome to another insightful episode of the Pharma Sales & Tech Podcast by Platforce. In this edition, we have Hazem Sayed, a seasoned marketing leader at bioMérieux, taking us on a journey through the ever-evolving landscape of pharmaceutical marketing. Get ready to explore the power of data-driven strategies and the changing dynamics within the pharmaceutical industry.Episode Highlights:The Pharma Evolution: Hazem sheds light on how pharmaceutical marketing is adapting to the digital age and leveraging data-driven strategies for improved engagement.Market Access Matters: Discover the growing significance of market access and the s...2023-09-0836 min
Life Science SuccessArtem Brytchenko - CEO PlatforceSend us a textIn this episode of the Life Science Success Podcast, my guest is Artem Britchenko. Artem is the CEO of Platforce, which helps companies that interact with healthcare professionals and care about the efficiency and compliance of these interactions. He has been working in the B2C Pharma industry, helping companies improve their sales force effectiveness, customer engagement, and customer centricity. Don Davis, PhD, MBA interviews Artem Brytchenko, CEO of Platforce Platforce is a CRM solution tailored to the unique needs of the life sciences industry The solution includes clo...2023-08-1126 min
Everybody Hates PharmaEnhancing Pharma Sales: A Deep Dive into Data and Omnichannel StrategiesJoin Stefan, Head of Marketing for Platforce in an enlightening conversation with James Harper, founder of 28B and an expert in omnichannel engagement. Discover the challenges faced by pharmaceutical sales teams and the transformative potential of leveraging data to revolutionize the omnichannel experience.This episode is a treasure trove of practical advice and inspiration for pharma sales professionals and sales excellence leads who aspire to unlock the full potential of data-driven omnichannel strategies, ultimately enhancing customer engagement and driving success in the ever-evolving healthcare landscape.Episode Highlights:Uncovering the limitations surrounding field notes and...2023-07-0738 min
Everybody Hates PharmaUnleashing Sales Strategies: Online-Offline Tactics for Market SuccessJoin Stefan, Head of Marketing for Platforce, as he dives into the world of pharma sales with special guest Rob Bruchet, General Manager MEA at Ethypharm. In this episode, they reveal the secrets behind achieving market success by utilizing a combination of traditional and digital tactics. Gain valuable insights on adapting strategies, building customer relationships, and staying updated with technology advancements. This episode is packed with actionable insights to take your sales game in the pharma industry to the next level. Don't miss out—click play and unleash the power of sales success!2023-06-1627 min