Shows
PlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast: Episode 51: How Soul Is Winning the Cannabis Marketing Game Without Paid AdsIn this episode of the PlayAbly Podcast, we dive into how cannabis brand Soul is using Gamified Rebates to sidestep ad restrictions and turn the Super Bowl into their most powerful sales event of the year. With paid ads off the table, cannabis marketers are forced to get creative — and this campaign proves that experience-driven promotions can outperform traditional tactics.We break down the playbook for compliant, interactive promotions that actually convert — without relying on discounts or paid media. Learn how cannabis companies (and any regulated brand) can build hype, drive purc...
2026-01-2606 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 50: 5X From the Dead List: How Jones New York Revived Inactive Subscribers with PlayAblyWhat if your coldest email list could become your most profitable send?On this case study episode of the PlayAbly Podcast, we dive into how Jones New York broke all the traditional rules of CRM marketing and turned their “dead” email list into a 5X revenue-per-send win — without bigger discounts or desperate sales.Their secret? A brilliantly simple, high-upside, gamified promotion called “White Christmas NYC.” Instead of offering 20% off, they invited cold subscribers into a story: If it snows 3+ inches in NYC on Christmas...
2026-01-2108 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 49: The Discount TrapDiscounts might drive short-term sales, but they’re quietly killing your margins and eroding your brand’s value. In this episode of the PlayAbly Podcast, we unpack why discounting has become a business model (not a strategy), how it's creating promo-addicted customers, and what smarter brands are doing instead.We’ll explore why flat discounts train people to wait, not buy — and how earned rewards and conditional incentives flip the script. From unlocking value through shoppable games to building VIP programs with integrity, this episode is a playbook for anyone w...
2026-01-1408 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast 48: How Buckle Me Baby Coats Drove 40% Higher AOV with no Discounts in DecemberIn this episode of the PlayAbly Podcast, we break down one of the most memorable holiday campaigns we've ever run — the White Christmas Gamified Rebate for Buckle Me Baby Coats.This wasn't your average discount offer. Instead of slashing prices, the brand invited customers to root for snow on Christmas Day — with the chance to earn 100% cashback if it snowed at least 3 inches in NYC. The result?✅ 23% increase in sales ✅ 40% higher AOV for campaign participants ✅ No margin sacrificeWe dive into why this e...
2026-01-0805 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 47: Why Your Spinner and Loyalty Program Failed And What’s Working for Gamification NowGamification was supposed to revolutionize digital engagement — so why did so many early tactics fall flat (or even backfire)? In this episode of the PlayAbly podcast, we unpack why points, badges, and spin-to-win popups didn’t live up to the hype — and how modern ecommerce gamification is finally delivering on its promise.You’ll learn:Why early gamification tactics reduced motivation instead of increasing itThe psychology behind why customers reject gimmicksWhat changed in data, attention, and behavior to make gamification effective againHow brands are using shoppable games and ecomme...
2026-01-0507 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 46: Why Emotional Connection Beats Customer Satisfaction (By 52%) and How to Take Advantage of ThatWhat if we told you that emotionally connected customers are 52% more valuable than merely satisfied ones? In this episode of the PlayAbly podcast, we uncover the surprising data behind why traditional retention tactics are falling short — and what brands need to do instead.Drawing on insights from Harvard Business Review, McKinsey, and real-world examples like Nike Run Club, we explore how psychology and emotion are reshaping the future of customer loyalty programs and retention marketing. Discover how brands are using dopamine-triggering countdowns, the IKEA Effect, an...
2025-12-2904 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 45: Why Most Ecommerce Website Redesigns Fail (and What Actually Grabs Customer Attention)Ecommerce brands are spending tens of thousands on website redesigns—but are these sleek makeovers really worth it? In this episode of the PlayAbly Podcast, we dive into the science of attention and memory, and why beautiful websites without meaningful interaction are practically invisible to your customers.You’ll learn:Why the average shopper spends just 4 minutes on your site but needs 9 focused seconds to consider a purchaseHow passive viewing fails, and what cognitive science says about creating memorable ecommerce experiencesWhy "window shopping" websites are dead, and how interactive elements like...
2025-12-2405 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 44: The Second Purchase Problem: Why Acquisition Is Easy Compared to RetentionYou did it — Q4 crushed, customers acquired. But now what?In this episode of the PlayAbly podcast, we explore the hidden goldmine in your ecommerce business: the second purchase. While most brands obsess over acquisition, the real profits are hiding in repeat purchases. Boosting retention by just 5% can increase profits by up to 95%. So why do so many brands still drop the ball after checkout?We dive into the behavioral psychology behind why first-time customers rarely come back — and how you can change that. You’ll learn why points-based customer loyalty programs...
2025-12-1705 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 43: How to Turn Cultural Moments into Viral, High-Converting Marketing CampaignsMost marketing campaigns fall flat. But what if your next promo could ride the wave of pop culture—without spending a dime on influencers or ads?In this episode of the PlayAbly Podcast, we dive into the booming trend of "cultural moment campaigns"—where brands bet on real-world events like the Golden Globes, Starbucks PSL season, or even a White Christmas in NYC—and let customers win if the outcome hits.You’ll learn how smart DTC brands and Shopify stores are turning anticipated events into emotional, dopamine-fueled promotions that dri...
2025-12-1005 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 42: Beyond the Cart: What Black Friday 2025 Really Tells Us About Shoppers, Sales & What Comes NextBlack Friday 2025 broke records—but what’s really behind the $44.2 billion Cyber Week surge? In this episode of the PlayAbly Podcast, we cut through the headlines to unpack what actually drove this year’s growth. Was it real demand… or just higher prices? Which brands won (and why), who quietly lost, and what it all means for December and the overlooked but crucial Q5 window in January.We’ll cover:The end of the “doorbuster” era and the rise of digital-first shoppingHow Buy Now, Pay Later is both fueling sales and signaling stressThe surp...
2025-12-0310 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 41: The Tariff Tidal Wave: Updates on E-Commerce's New RealityThe de minimis loophole is dead — and with it, an entire era of ultra-cheap international ecommerce. On this episode of The PlayAbly Podcast, we break down how the U.S. shutdown of duty-free imports from China and Hong Kong is triggering a seismic shift in DTC pricing, fulfillment, and strategy.From $684 tariff bills on $355 PC orders to $20 phone cases being taxed like luxury goods, this isn’t a policy tweak — it’s an economic shockwave. We explore how rising import fees are forcing brands to rethink sourcing, invest in domestic fulfillment, and double down on retention marketing and cust...
2025-11-1906 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 40: How $0 Discounts Drove 101 Sales in 7 Days Ahead of Black FridayWhat happens when you bet your customers on the weather — and still come out on top?In this episode, we unpack one of the boldest WinBack campaigns we've ever run. Discover how MYPadL used PlayAbly to turn Seattle’s famously gloomy skies into a revenue-driving, customer-retaining spectacle — all tied to the 60th anniversary of pickleball.Here’s what we break down:How a no-discount, no-ad-spend campaign drove 101 orders in 7 daysWhy weather-based promotions trigger emotional engagement and higher average order valuesThe power of anticipation and community-building in retention marketingHow PlayAbly absorbed all the campa...
2025-11-1306 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 39: Black Friday 2025: The 72-Hour Ecomm PlaybookBlack Friday 2025 is coming in hot—and this year, it's not just about who shouts the loudest, but who plans the smartest. In this episode of The PlayAbly Podcast, we break down the data-backed trends, key deadlines, and exact moves your ecommerce team needs to make in the next 72 hours to win.We cover:What’s moving the needle this season (and what’s noise)The 6-lane strategy PlayAbly brands are using to drive profitable growthHow to prep your mobile store, checkout speed, BNPL offer, and inventory playWhy “best price of the year” badges and early VIP access...
2025-11-0710 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 38: McDonald’s Monopoly : The Ultimate Lesson in Gamified CommercIn this episode of the PlayAbly Podcast, we dive into one of the most iconic—and controversial—marketing campaigns of all time: McDonald’s Monopoly.From its debut in 1987 to its massive fraud scandal in the early 2000s and eventual comeback, McDonald’s Monopoly is a masterclass in gamified customer engagement. But what made it so effective? And what can modern ecommerce brands learn from it?We cover:The history and mechanics of the Monopoly gameWhy the “Alternate Method of Entry (AMOE)” matters for legal sweepstakesThe McMillions fraud scanda...
2025-10-2906 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 37: Booths, Badges & Busts: Which Conferences Are Actually Worth It for Your Brand?Welcome back to the PlayAbly podcast! In this episode, John and Kajal ask a question every ecommerce founder, brand marketer, and growth lead has faced:Are conferences really worth the cost—or are they just expensive hype?From mega-events like Shoptalk, INBOUND, and NRF to tightly curated niche summits and DTC-specific forums, we break down what kinds of conferences actually drive ROI—and which ones just burn your budget.We share:Real stories of brands spending $25K on booths with zero follow-throughWhy sponsored attendees (yes, even at big-name even...
2025-10-2208 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 36: When AI Shops for You- the Walmart and OpenAI Partnership ExplainedWelcome back to the PlayAbly podcast. Shopping as we know it is about to radically change. Walmart—yes, that Walmart—just announced a major partnership with OpenAI to let customers shop directly through ChatGPT using Instant Checkout. That means product recommendations, price comparisons, and even purchases—all inside a single AI-powered conversation.But this isn’t just a new plugin or gimmick. Walmart is going all-in on agentic commerce, rebuilding its entire infrastructure to be “AI-first.” The way customers discover, evaluate, and buy products online? It’s being reengineered from the ground up.So what does t...
2025-10-1407 min
The Leader's MindsetVegas Startup Scene October 13th 2025 - The Future of Vegas Tech Is Here!Welcome to Vegas Startup Scene — your front-row seat to the innovation transforming Southern Nevada into one of America’s fastest-growing tech hubs. 🚀In this episode, host Jason LeDuc breaks down the biggest wins, events, and game-changing announcements from across the Las Vegas startup ecosystem — featuring founders, investors, and creators driving the future of gaming, AI, and tech innovation.From the Zero Labs cohort lighting up the Global Gaming Expo to WAVR Technologies turning desert air into water, Nevada’s startups are proving that world-class innovation isn’t just happening in Silicon Valley — it’s happening right here in the desert. 🌵💡🌟 In This Week’s Rundown:• Z...
2025-10-1307 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 35: Turn Dead Inventory Into Brand Gold: Smart Ways to Liquidate Overstock Without Killing Your MarginsIf you’ve got shelves stacked with slow-moving SKUs, this episode is for you.On this episode of the PlayAbly Podcast, we dive into creative, high-ROI strategies for liquidating excess inventory without slashing prices or damaging your brand. From strategic bundling and loyalty point hacks to viral mystery boxes and surprise-and-delight lead gen campaigns, we’re exploring how innovative ecommerce brands are turning deadstock into powerful customer engagement tools.You’ll learn how a skincare brand boosted AOV with a clever seasonal bundle, how a fitness brand used mystery boxes to drive organic reach and repeat...
2025-10-0905 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 34: Coupons to Connections: Gamified Promotions as the Future of RetailTraditional discount codes are fading into the background—and customers are craving something more engaging. In this episode of the PlayAbly Podcast, we explore why static promos like “20% off” no longer cut it, and how brands are shifting toward experiences that are interactive, memorable, and wildly effective.We unpack how retail gamification and ecommerce gamification are reshaping the way brands drive conversions, lower CAC, and increase customer lifetime value—all while creating shareable moments that feel more like entertainment than advertising. From AR treasure hunts to viral basketball games, today’s...
2025-10-0306 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 33: The $300K Mistake: How to Run Legal Ecommerce Promotions This Black FridayThis episode of the PlayAbly Podcast is your wake-up call before Black Friday. With consumer budgets tightening and competition rising, discounting isn’t your only option — and it might be your worst one.We're diving deep into why nearly 70% of ecommerce promotions could be illegal, what the “lottery trifecta” is, and how brands are unknowingly putting themselves at risk of massive fines — think $300K or more. From shady spin wheels to high-stakes giveaways, we break down the legal landmines that could ruin your Q4.You'll learn:Why most "purchase-to-enter" promotions are violations of state a...
2025-09-2506 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast: Episode 32: No More Discounts- How Discounts Destroy Your Margin and What to Do InsteadRetailers are stuck in a discount addiction that’s killing margins—and consumers are playing right along. In this episode of the PlayAbly Podcast, we dive into the psychology behind discounting, why it’s no longer sustainable, and how shoppers have been trained to expect coupon codes at checkout.But what if you could replace discounts with excitement and still drive conversions? Enter Buy Now, Win Later, a smarter, gamified alternative that taps into reward psychology, boosts full-price sales, and makes shopping fun again.We’ll explore how ecommerce brands are using co...
2025-09-1107 minPlayAbly Podcast: Gamifying E-commerce for the FutureThe PlayAbly Podcast: Episode 31: The $10 Million Refund That Made $73 Million: How Risk-Based Promos Are Rewriting RetailWhat if the biggest “loss” in your business history was actually your most profitable win?In this episode of the PlayAbly Podcast, we unpack how brands like Mattress Mack’s Gallery Furniture used psychological triggers, sports fandom, and clever hedging to turn a $10M refund into $73M in sales. We’ll show you how tying purchases to conditional outcomes—like sports games, weather, or holiday events—can drive massive urgency, AOV, and emotional engagement.These aren’t your typical promos. They’re gamified experiences that shift the narrative from price-cutting to story-driven shopping.You’ll lear...
2025-09-0605 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast: Episode 30: Taylor Swift and Mamdami - Sparkle Codes & Civic QuestsIn this episode, we connect two unlikely worlds: Taylor Swift’s glitter-bomb Easter eggs for The Life of a Showgirl and Zohran Mamdani’s New York City scavenger hunt. Both show how playful participation is reshaping engagement in 2025.From Taylor’s perfectly timed 12:12 album reveal, her mysterious orange door and Ophelia-inspired cover, to Mamdani turning politics into Pokemon Go with chai, we break down how these interactive strategies spark loyalty and community.It’s not just entertainment or campaigning — it’s gamification done right, creating experiences that make audienc...
2025-08-2605 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 29: Press Play on Engagement: Gamification, AI, and the Future of Ecommerce GrowthHey everyone! Welcome back to The PlayAbly Podcast, the show where ecommerce growth meets game design. Today, our host Kajal is joined by PlayAbly’s CEO and Founder, John, for a deep dive into the future of brand engagement — and why now is the time to press play.In this episode, we explore the rising power of ecommerce gamification as a driver for customer retention, loyalty, and delight. Drawing insights from Harvard Business Review’s “Press Play” report, Robinhood’s entrance into prediction markets, Hermès’ stunning “Mystery at the Grooms” experience, and 2025’s top grow...
2025-08-2606 min
Fully ManagedGamify Everything: Retention, Revenue, and Relevance with Angelo Ferro of PlayablyThree Valuable Lessons from the Episode:Friction isn’t always bad — it’s engagement.Instead of minimizing every second of user interaction, Playably leans into 15–20 seconds of gameplay to create memorable, rewarding experiences that boost email opt-ins and time on site.Games personalize the shopping experience.By customizing games to match brand personas — from swiping denim like Tinder for older shoppers to drag-and-drop safety kits for medical emergencies — Playably transforms product education into something fun, sticky, and story-driven.Every game tells a story (and collects smart data).Whether it’s...
2025-08-1535 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 28: Gamify the Aisle: In-Store Retail Gamification That WorksAfter a brief hiatus, the PlayAbly Podcast is back — and Angelo’s hitting the road. From LA to New York, he’s meeting with brands IRL to show how retail gamification isn't just for your Shopify store — it works just as powerfully in-store. We dive into PlayAbly's latest interactive retail activation with Central Perk, blending shoppable games and live trivia for discounts in a real-world Friends café.From the psychology behind blind box mechanics like Pop Mart and Labubu, to Disney’s physical scavenger hunts and JetBlue’s 25-city loyalty challenge, this episode explores how today’s most engaging b...
2025-07-0911 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 27: How Gamification Boosts Conversions: Behind the PsychologyIs your ecommerce store blending into the Shopify sea of sameness? In this episode of The PlayAbly Podcast, we’re joined by PlayAbly CEO and founder John Cheng to uncover the science, psychology, and serious ROI behind ecommerce gamification.From his early days at Unity to the founding of PlayAbly during the COVID-era ecommerce shakeup, John shares how game mechanics—built on behavioral psychology and user interactivity—can radically increase conversions, customer engagement, and brand recall.We unpack:🎯 Why gamification taps into core human psychology and drives more meaningful interactions👖 How a “Tinde...
2025-04-2221 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 26: Why Brand Ads Flop in Games—and What Actually WorksDOWNLOAD THE PLAYABLY SHOPIFY APPBrand ads in games? They’ve been called the Holy Grail of digital marketing… and yet, most have failed spectacularly. In this episode of the Playably Podcast, our host Kajal Ford sits down with Playably CEO and founder John Chang to unpack why traditional in-game brand advertising never took off—and why the solution isn’t squeezing ads into games, but instead bringing games into brands.John shares his insider perspective from his days building Unity Ads—a multi-billion dollar in-game ad network—and explains why even major p...
2025-04-0922 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 25: From App Stores to Shopify: What DTC Brands Can Learn from the Mobile Gaming BoomIn this episode of the Playably Podcast, co-founder Angelo joins to break down a major parallel between two digital revolutions: the mobile gaming explosion of the 2010s and today’s Shopify store boom. What does Flappy Bird have in common with high-fiber candy brands? More than you think.We explore how platforms like Unity and Shopify democratized access—lowering the barrier to entry while flooding the market with copycats and competition. For ecommerce founders and marketers, it’s not enough to launch a store—you need to hook your audience fast, onboard them thoughtfully, and make that first im...
2025-04-0214 min
Omni Talk RetailShoptalk 2025 Key Takeaways Live PodcastThe Shoptalk 2025 Key Takeaways Podcast is here! Recorded live on stage, this fast-paced episode features Omni Talk's Anne Mezzenga and Chris Walton with Shoptalk's content team — Marielle Bobo, Ben Miller, HG O’Connell, and the live conference audience — as they spin the wheel to hit the hottest themes of the show.🎯 Key Moments & Topics:(00:54) Introduction of the “Shoptalk Dream Team”(03:00) Tariffs: Shein’s surprising openness to regulation(05:01) Data: AI, personalization, and retail transformation with DoorDash, Hanes, and SoulCycle(10:14) Retail Media: Growth slowing or just evolving?(13:52) Quote of the Show: Creativity, authenticity, and CVS’ traffic drivers(18:50) Demand Creation: Stores...
2025-03-2840 min
Omni Talk RetailShoptalk 2025 Key Takeaways Live PodcastThe Shoptalk 2025 Key Takeaways Podcast is here! Recorded live on stage, this fast-paced episode features Omni Talk's Anne Mezzenga and Chris Walton with Shoptalk's content team — Marielle Bobo, Ben Miller, HG O’Connell, and the live conference audience — as they spin the wheel to hit the hottest themes of the show.
🎯 Key Moments & Topics:
(00:54) Introduction of the “Shoptalk Dream Team”
(03:00) Tariffs: Shein’s surprising openness to regulation
(05:01) Data: AI, personalization, and retail transformation with DoorDash, Hanes, and SoulCycle
(10:14) Retail Media: Growth slowing or just evolving?
(13:52) Quote of the Show: Creativity, authenticity, and CVS’ traffic drivers
(18:50) Demand Creation: Stores still rule; digital discovery...
2025-03-2740 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 24: Revolutionizing Rainy Days: How Brella Shoppe is Disrupting the Umbrella MarketTurning Rainy Days into Runway Moments: How Brella Shoppe is Redefining an Untapped Market with Shauna CowitIn this episode of the Playably Podcast, we sit down with Shauna Cowit, founder of Brella Shoppe, to explore how she’s transforming umbrellas from boring afterthoughts into must-have fashion accessories. Shauna shares how her "toxically optimistic" mindset helped her create a design-forward, high-quality umbrella brand — and why consumers are finally ready to care about what they carry on rainy days.We dive into her product development journey (hint: 30+ samples and...
2025-03-1125 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Episode 23: Better Customer Journeys and Better SEO with Easy On-site EngagementGamification isn’t just a buzzword—it’s the future of e-commerce engagement and SEO strategy. In this episode of the Playably Podcast, we explore how incorporating interactive experiences can transform your online store into a high-performing powerhouse.Our Account Director, Gabi, joins us to break down how gamification enhances user engagement, reduces bounce rates, and increases dwell time—key factors that search engines like Google reward. We discuss real-world examples, including a fashion retailer leveraging interactive games to understand customer preferences and an eco-friendly brand using quizzes to boost repeat purchases and social sharing.Tune in...
2025-02-2113 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 22: How Tariffs Are Reshaping E-Commerce: Strategies for Staying CompetitiveTariffs are back in the spotlight, and e-commerce brands are feeling the impact. In this episode of the PlayAbly Podcast, we break down what tariffs really mean, who pays the price, and how they’re shaking up global trade. Join our host and PlayAbly CEO, John, as we explore how brands can navigate rising costs, diversify supply chains, and leverage strategies like customer loyalty programs and ecommerce gamification to stay competitive.We also dive into the power of shoppable games, segmentation, and retention marketing—because in an unpredictable market, your best bet...
2025-02-1424 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 21: Gamifying Growth – How Playfield Created a Viral DTC Brand with Engagement & CommunityIn this episode of the Playably Podcast, we sit down with Ivana, founder of Playfield, the pet accessories brand behind the viral Bailey Kit. We dive into her journey from Google to launching a DTC brand, the challenges of bootstrapping, and how she’s building a community-driven brand with playful, engaging experiences.We also discuss the Playfield x PlayAbly partnership and how we worked together to create a gamified advent calendar—a fresh take on customer engagement that brought Playfield's brand to life. Check out the case study h...
2025-02-0720 min
The Predictable Revenue Podcast375: Gamifying Engagement & Conversions with Angelo FerroStartups always pivot, but the best pivots happen when a clear customer demand meets the right expertise. That's precisely what happened to Angelo Ferro and his team at Playably. The team initially built an AI-powered landing page product. It gained traction, but working with direct-to-consumer brands presented challenges. Customers often requested endless edits, slowing down launch times. Even when engagement metrics were strong, brands prioritized short-term conversion wins over long-term improvements. Highlights include: Before the Pivot (02:23), Was that Enough Validation? (03:53), Where did the First Customers Come From? (05:38), Validating Product-Market Fit at Conferences (07:27), And more… A...
2025-02-0616 minThe Predictable Revenue Podcast375: Gamifying Engagement & Conversions with Angelo FerroStartups always pivot, but the best pivots happen when a clear customer demand meets the right expertise. That’s precisely what happened to Angelo Ferro and his team at Playably. The team initially built an AI-powered landing page product. It gained traction, but working with direct-to-consumer brands presented challenges. Customers often requested endless edits, slowing down launch times. Even when engagement metrics were strong, brands prioritized short-term conversion wins over long-term improvements. Highlights include: Before the Pivot (02:23), Was that Enough Validation? (03:53), Where did the First Customers Come From? (05:38), Validating Product-Market Fit at Conferences (07:27), And more…
2025-02-0616 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 20: Designing Play: Why Every Brand Needs a Game Designer (and What Makes a Game Great!)What does a game designer really do, and why does it matter for your brand? In this episode, we sit down with Seema, our Head of UX and Game Design, to uncover the psychology behind great game design and its impact on customer engagement. From building shoppable games that drive conversions to creating immersive ecommerce gamification strategies and interactive ecommerce quizzes, we dive into how thoughtful design can transform your brand experience.Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for...
2025-01-3121 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 19: NRF 2025 Recap: How Playably Stood Out and What’s Next for RetailIn this episode, we dive into the excitement of the NRF conference, where over 6,200 global brands gathered in New York City to explore the future of retail. Join us as the Playably team reflects on their experience, including:Insights from showcasing shoppable games and engaging with industry leaders.Behind-the-scenes moments, from assembling our booth to memorable conversations.Key takeaways on personalization, gamification, and leveraging data for retail success.Whether you're curious about innovative strategies or gearing up for your next conference, this episode is packed with valuable lessons and fun stories. Plus, a sneak peek at our...
2025-01-2521 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast 18: Breaking the Bounce- More Sales Through EngagementBounce rates have been a persistent pain point for websites, but why do so many visitors leave before engaging? In this episode of the Playably Podcast, our CEO John Cheng dives deep into the psychology behind bounce rates and what makes websites "sticky."We explore:🎯 Why bounce rates remain high despite advancements in eCommerce.🧠 The psychological and behavioral drivers behind engagement.📊 How testing, interactivity, and Shoppable Games can radically transform site performance.💡 Real-world examples of brands improving engagement by over 100% using personalized, interactive experiences.Whether you’re a brand owner, marketer, or just curiou...
2025-01-2125 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 17: From Monopoly to McDonald’s: What Board Games Teach Us About Customer EngagementWhat do Monopoly, UNO, and McDonald's Monopoly all have in common? They’ve mastered the art of engagement by tapping into human behavior, nostalgia, and fun.In this episode, we’re joined by Seema, PlayAbly’s Head of UX and Design, to explore the timeless principles behind the games we grew up loving. From competitive moments (hello, UNO reverse card!) to simple rules that stick in our brains, we break down how these games create lasting emotional connections—and how brands can apply these strategies to digital experiences in e-commerce gamification.🎮 Learn why gamification works, how to bala...
2025-01-0923 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 16: Stop Putting Spinners on Your WebsiteEver felt personally victimized by a discount spinner? You know, those flashy wheels of disappointment promising 50% off but always landing on a measly 10%? Seema, our UX and game design guru, is here to spill the tea on why spinners are the awkward middle child of eCommerce gimmicks.In this episode, we unpack:🎡 Why spinners are the digital equivalent of a rigged carnival game💡 How brands can turn spinners into interactive, trust-building goldmines🛑 Why losing customer trust is the ultimate no-no 🍬 Gummy bear debates, surprise marketing wins, and why Reddit is the internet's complaint department...
2025-01-0314 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 15: Gamification, Taylor Swift, and the Eras of E-Commerce: How to Build a Brand Fans LoveWhat do Taylor Swift’s Eras Tour and ecommerce gamification have in common? Turns out, everything. In this episode of the Playably Podcast, we dive into how Taylor Swift has mastered gamification to build unmatched fan loyalty, from surprise songs to Easter eggs and fan-driven experiences.We explore:🎤 The gamified strategies behind the Eras Tour’s massive success.🎮 How fan-created games and interactions keep the Swiftie community engaged.🛍️ Lessons DTC brands can learn to build brand loyalty, leverage first-party data, and create memorable customer experiences.Whether you’re a Swiftie, a marketer, or a brand lookin...
2024-12-1315 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast 14 - Gamification Everywhere: Lessons from Temu and BeyondIn this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies, we explore how brands are using gamification to hook customers, drive loyalty, and gather invaluable insights.We discuss the psychology behind gamified experiences, their widespread impact across industries—from eCommerce gamification to airline loyalty programs—and actionable steps brands can take to start integrating gamification in ecommerce today. Whether you’re new to gamification or looking to refine...
2024-12-1016 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 13: Crafting the Perfect Interactive Experience with PlayAbly’s Head of UXIn this episode of the PlayAbly podcast, we’re joined by Seema, PlayAbly’s Head of UX and Game Design. Seema works directly with customers to help them shape the games and interactive experiences that boost engagement. Today, she shares insights into balancing client ideas with best UX practices, designing games that work for different customer personas, and solving specific business challenges through gamified solutions. From casual game mechanics to detailed customer feedback, Seema gives us a look at how PlayAbly creates personalized interactive journeys that customers love.Want to see what PlayAbly can do for you? From...
2024-12-0317 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 12: How AI and Personalization are Transforming E-commerce: Insights from Playably CEO John ChengIn this episode of the PlayAbly podcast, I’m joined by Playably CEO and founder John Chaeg to dive into the transformative power of AI and personalization in the e-commerce industry. John shares insights from his extensive experience building companies focused on personalization, discusses how AI is being used to enhance the customer journey, and explores the importance of empathy and authenticity in crafting personalized shopping experiences.We also cover the basics every e-commerce brand should implement today, how to prepare for the future of AI, and the key role of data in powering personalized interactions. Tune in...
2024-11-1913 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 11: Black Friday Strategy Part 3In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads. With BFCM season fast approaching, brands are vying for shoppers’ attention in a shorter-than-usual holiday window. Gabi explains why ecommerce gamification is critical for driving meaningful connections with customers this season. Learn how gamification in ecommerce through interactive ads can elevate user engagement, increase conversions, and create memorable brand experiences. From Friends trivia games to advent calendars, this episode is packed with actionable insights to make your brand stand out th...
2024-11-1312 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 10: Black Friday Strategy Part 2In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sales. Discover the psychology behind these calendars and why they’re an effective tool for capturing customer attention in a high-competition season. John shares examples of how brands can leverage ecommerce gamification and incorporate gamification in ecommerce to introduce product features, build brand affinity, and gather valuable customer insights through interactive, gamified experiences. Tune in for actionable tips to make advent calendars a core part of your holiday strategy!Want to se...
2024-11-0817 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 9: Black Friday Strategy Part 1Black Friday Episode 1 of a 3 Part SeriesIn this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From advent calendars to streaks, learn how interactive experiences and themed content keep customers returning. Discover how ecommerce gamification can help your brand stand out this season and why creating an experience beyond the sale is key. Plus, hear insights from recent client projects and the trends coming out of ShopTalk for Black Friday and beyond.Want to see what PlayAbly can d...
2024-11-0610 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 8: Landing Pages, Turning Clicks into ConversionsIn this episode, we're unlocking the secrets behind landing pages—those crucial first impressions that can make or break your conversions. We'll dive into everything from design and messaging to optimization tips, transforming your landing page into a true conversion powerhouse. For eCommerce brands, we'll also discuss how ecommerce gamification, such as gamification quizzes and interactive ecommerce elements, can elevate customer engagement and drive faster conversions.Ready to learn more? Visit us at Playably.ai for details on boosting digital engagement through gamification e-commerce strategies!Welcome to the PlayAbly Podcast! This episode is brought to yo...
2024-11-0412 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 7: ShopTalk Fall RecapIn PlayAbly Podcast 7: ShopTalk Fall 2024 Recap, we chat with Seema and Angelo from PlayAbly, fresh from their ShopTalk Fall experience. They share key highlights, including engaging conversations about gamification, exciting trends, and unique insights from their meetings with top brands. Seema discusses the growing demand for gamified shopping experiences, while Angelo reflects on how PlayAbly’s personalized games stood out in the crowd.Missed the event? Catch up on the latest trends in eCommerce and gamification! Check out more about PlayAbly at PlayAbly.AI and explore the next ShopTalk event at ShopTalk.Tune in...
2024-10-2516 min
Foreign Founders#50 Angelo Ferro, Co-Founder of PlayAbly AIMake Engaging Shopping Experiences For Your Customers with PlayAblyAngelo is the co-founder of PlayAbly, a gamification platform that drives deeper customer engagement. Online brands generate excitement and curiosity using our playable ads and onsite games. Founded by veterans from mobile gaming and e-commerce marketing, PlayAbly's mission is to make shopping fun again.In this episode, we talk about:Angelo’s immigrant background from Philippines to the USCareer transition from economic litigation consulting to E-commerce SaaS founderBuilding a startup based on learnings from a big company, and how that was a PMF trap...
2024-10-2430 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 6: Boosting Paid Media with SEO: How Strategic Blogging Can Transform Your eCommerce ROIIn this episode of the PlayAbly podcast, we sit down with Gabi, the main point of contact for our major accounts, to explore how aligning your blog content with paid media strategies can significantly impact your eCommerce performance. Discover why relying solely on ad spend can limit your growth and how a strategic SEO approach using blog posts can give you the flexibility and conversions you need.Gabi shares real-world examples of brands that shifted their focus to optimizing blog content, leveraging high-traffic but low-conversion keywords, and saw remarkable improvements in their user engagement and conversion rates...
2024-10-1710 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Episode 5: Avoiding Costly Mistakes in Shopify Migrations: Insights from PlayAbly’s CEOIn this episode of the PlayAbly podcast, CEO John Cheng joins us to dive into the complexities of website migration, particularly for ecommerce brands transitioning to Shopify. Drawing on his background from Unity and years of experience in the gaming industry, John shares insights into the most common pitfalls ecommerce businesses face when migrating platforms—especially when moving from WooCommerce or WordPress to Shopify.Listen as John discusses real-life horror stories from brands that underestimated the technical intricacies and explains why a well-planned migration strategy is essential to avoid losing SEO, conversion rates, and more. Learn how to...
2024-10-1417 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 4: Creating Games That Fit the Brand and Why Discount Spinners are Never the AnswerIn this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic solutions like discount spinners often fall short.Discover how PlayAbly designs interactive experiences tailored to different customer personas and how testing and analytics play a crucial role in delivering impactful results. Seema also discusses how even high-end bran...
2024-10-1015 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 3: Beating Algorithm Changes and Optimizing Paid Social AdsIn this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore the complexities of optimizing ad campaigns across platforms such as Facebook, Instagram, and TikTok, and uncover the reasons behind the recent downturn in ad performance that many ecommerce brands are facing.Ray shares valuable insights on the common mistakes businesses make when running ad campaigns—especially small and mid-sized brands—and offers actionable advice on how to n...
2024-10-0715 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 2: Lessons from Barry’s BootcampIn this episode of the PlayAbly podcast, we explore how Barry’s Bootcamp integrates gamification into fitness to create a highly engaging workout experience. Angelo, a Barry’s veteran with over 1,900 classes under his belt, shares insights into how the brand’s challenges, loyalty programs, and community-building tactics keep members coming back for more. We discuss how Barry’s leverages player archetypes like achievers and competitors to motivate attendees, and Angelo offers suggestions for how the brand can elevate its app experience through further gamification.Curious how gamification can take your fitness...
2024-10-0304 minPlayAbly Podcast: Gamifying E-commerce for the FuturePlayAbly Podcast Episode 1: Taylor Swift and the Gamification of Friendship BraceletsIn our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's strengths and areas for improvement, from collectible digital rewards to the potential for more impactful incentives, and how gamification transforms passive fans into active participants.Tune in as we examine how Taylor’s challenge reflects broader trends in marketing and customer engagement. Learn more about gamification at Playably.ai.Get your first month of PlayAbly free by mentioning this podc...
2024-09-2514 min
Wargames To GoWargames To Go 14.3 - French & Indian War (Martin Wallace interview) This month's episode brings my French & Indian War topic to a close. As always, it's been very rewarding to dig a bit deeper into a piece of history I thought I knew something about...only to find more layers and connections to the past & present. Even though my time living in Paris is six months behind me, I knew that picking this topic would be a great transition from my somewhat deliberate French-focused outlook of 2016-2017 into the broader world again. That's exactly how it worked. In learning about the F&I War, I chose to focus on the...
2017-12-311h 25