Shows
The Next CMOPrivacy Considerations for CMOs with Pier Loubser, SVP of Marketing for PrivaceraIn this episode, we speak to Piet Loubser, the SVP of Marketing for Privacera about privacy and data governance issues for CMOs.Piet Loubser serves as Global Senior Vice President of Marketing at Privacera, Inc where he is responsible for leading all aspects of marketing. His professional career includes more than 30 years in the Hi-Tech industry driving product, sales and marketing strategies in numerous companies transforming product focused GTM into customer solutions centric GTM to accelerate growth. Prior to Privacera, Piet held executive leadership positions in marketing and sales at market leading companies including SymphonyAI, Paxata, Hortonworks...2023-01-1734 min
The Next CMOFrom Digital Executive to CMO with Mariana Cogan, CMO of People.aiIn this episode, we speak to Mariana Cogan, the CMO of People.ai about her transition from big company digital executive to CMO.Learn more about Mariana CoganLearn more about People.ai Follow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte2022-12-2030 min
The Next CMORebranding a Technology Giant with Jill Kouri, CMO of HCLTechIn this episode, we speak to Jill Kouri, the CMO of HCLTech, a global technology company, home to 219,000+ people across 54 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. HCLTech works with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending September 2022 totaled $12.1 billionWe speak to Jill about her journey to the CMO role, starting from a career in PR a...2022-11-2937 min
The Next CMOHumanizing Your Brand with Robert Rothschild, CMO of BotifyIn this episode, we speak to Robert Rothschild, the CMO of Botify about humanizing your brand.Founded in 2012, Botify built the interface and methodology that connects the largest, most complex sites with all the major search engines to drive more traffic and revenue from organic search.Our full-funnel methodology and unified data model ensures that we have the broadest view of your website, while our machine-learning algorithm prescribes the actions that will drive the greatest impact and automates time-consuming SEO processes.Used by more than 500 brands, Botify is VC-backed with $82M in funding...2022-11-1736 min
The Next CMOThe Future of Streaming Advertising with Dan Robbins of RokuIn this episode, we speak to Dan Robbins, VP of Marketing at Roku, the number one TV streaming platform in the U.S., Canada, and Mexico, about all things streaming media and the future of advertising.Dan Robbins is Vice President, Ad Marketing & Partner Solutions at Roku, where he leads the marketing, measurement/research, design, events, and communications teams for the ad business. Prior to Roku, he worked on several strategic partnerships and product rollouts at Nielsen. Dan was named to the 2018 Broadcasting & Cable “40 Under 40” List, the 2019 GRIT Future List, and the 2019 Fellows Program at the Economic Club...2022-11-0830 min
The Next CMOFrom Marketing Manager to CMO, the Remarkable Career of Kaycee Kalpin of PremierIn this episode, we speak to Kaycee Kalpin, the CMO of Premier, a healthcare improvement company uniting an alliance of approximately 4,400 U.S. hospitals and health systems and more than 250,000 other providers and organizations.Kaycee started with Premier as a marketing manager and in just nine years, worked her way all the way to the CMO role. Kaycee credits Premier CEO, Michael Alkire, for his mentorship and support for her meteoric rise.Learn more about Kaycee KalpinLearn more about Premier IncFollow Peter Mahoney on Twitter and LinkedIn...2022-10-2535 min
The Next CMOCustomer Marketing Like a Boss with Scott Wilder and Eran LivnehIn this episode, we speak about all things customer marketing with Scott Wilder, VP of Customer, Partner and Community Engagement at Base.ai and Eran Livneh, Founder and Chief ABM Officer of MarketCapture.Scott leads customer, partner, and community engagement at Base.io, he was the former head of customer engagement and community at HubSpot, and held marketing leadership roles at world class companies including Udacity, Coursera, Adobe, Marketo, and Intuit.Eran helps B2B software companies grow by implementing Account-Based Marketing (ABM) and Customer-Led Growth (CLG) programs. His client engagements range from part-time interim...2022-10-1235 min
The Next CMOBringing Analytical Thinking to Launch a Major Brand Campaign with Jonathan Beamer, CMO of AmeriSaveIn this episode, we speak to Jonathan Beamer, the CMO of AmeriSave, one of the nation's leading and fastest-growing retail mortgage companies. Jonathan has significant experience in both agency and corporate roles and brings the analytical thinking of an engineer to his marketing roles.Jonathan talks about his recent experience launching an ambitious brand campaign featuring CeeLo Green, being a digital-first organization, and the business case for a major brand campaign.Learn more about the new “Lower than Low” campaign from this recent blog post from Jonathan, with the :30 spot video embedded: https://www.amerisave.com...2022-10-0431 min
The Next CMOBringing Human into Customer Experience with Leila Modarres, CMO of ApexonIn this episode, we speak to Leila Modarres, the CMO of Apexon, a digital-first technology services firm focused on accelerating business transformation and delivering human-centric digital experiences. We talk about how Leila reached the CMO suite, her experience rebranding the company, working with Gen Z, and bringing human into customer experience. For over 18 years, Apexon has been meeting customers wherever they are in the digital lifecycle and helping them outperform their competition through speed and innovation.At Apexon, Leila pioneered a marketing-as-a-service approach where she harnessed the expertise of her expertly curated team to deliver value to c...2022-09-2728 min
The Next CMOLeveraging Athletic Influencers with Rob Willey, CMO of CheribundiWe speak to Rob Willey, the CMO of Cheribundi about leveraging athletic influencers to grow their brand.Founded in 2004, Cheribundi produces one of the most powerful tart cherry juices in the United States. Cheribundi tart cherry juices are all natural, not from concentrate, and are crafted through a one-of-a-kind juicing process, developed by scientists at Cornell University that delivers the highest antioxidant strength of any super fruit juice. Known for delivering benefits like boosting immunity, improving sleep, reducing muscle soreness and helping muscles recover faster, Cheribundi tart cherry juices are also one of the best tasting on...2022-09-2032 min
The Next CMOPersonalizing messages across channels with Adri Gil Miner, CMO of IterableIn this episode, we speak to Adri Gil Miner, the CMO of Iterable, a growth marketing platform for cross-channel experiences. Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize, and measure relevant interactions and experiences customers love. Leading brands, like Zillow, DoorDash, Calm, Madison Reed, and Box, choose Iterable to power world-class customer experiences throughout the entire lifecycle.Adri has 20+ years of experience in high growth marketing executive roles. She was previously CMO at Qumulo and Artefact, and held leadership positions at Tableau, Weber Shandwick, and American Express.2022-09-0639 min
The Next CMOBuilding Brand Awareness with John Sheldon, CMO of SmileDirectClubIn this episode, we speak to John Sheldon, the CMO of SmileDirectClub, a leading provider of dental alignment solutions. We talk about how John built the marketing team to drive growth and build brand for Smile Direct Club. SmileDirectClub was founded on one simple belief: everyone deserves a smile they love. We are the industry pioneer and the first direct-to-consumer medtech platform for transforming smiles. Through our cutting-edge teledentistry technology and vertically integrated model, we are revolutionizing the oral care industry. Our clear aligner treatment addresses the large and underserved global orthodontics market. An estimated 85% of...2022-08-0429 min
The Next CMODon McGuire, CMO of Qualcomm on Communicating the Brand Message with StorytellingIn this episode, we speak to Don McGuire, the CMO of Qualcomm, the $40B technology company that is enabling a world where everyone and everything can be intelligently connected. Don shares his view of the business value of brand and how he communicates the brand message for both the corporate brand, Qualcomm, and the consumer-facing brand, Snapdragon, with storytelling.Learn more about Don McGuireLearn more about Qualcomm and SnapdragonFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend...2022-07-2644 min
The Next CMOGrowing brand value with corporate responsibility with Ana Villegas, CMO of National InstrumentsIn this episode, we speak to Ana Villegas, the CMO of National Instruments. We discuss how Ana uses corporate responsibility to drive brand value and how she streamlined her plans from 40 major campaigns to 7 to drive more coherence and efficiency in her marketing efforts.Ana grew up in Peru and emigrated to the United States 20 years ago to pursue a career in marketing. After a successful career at leading companies like Dell, she moved to National Instruments in 2019 and was elevated to the CMO role in 2021.For more than 40 years, NI has developed automated test a...2022-07-1236 min
The Next CMOExecuting Successful Brand Projects with William AgushIn this episode, we speak to William Agush, the founder and CEO of Adsonica, a software company that helps marketers add interactivity to standard ads with streaming audio. William is also a deep expert in branding, messaging, and positioning.I’ve had the pleasure of working with William on several branding and messaging projects throughout the years, from simple campaign-level messaging all the way to renaming a public company (and the related messaging work). We discuss the different types of branding projects, along with some of William’s keys to success.Learn more about William Agush...2022-06-2136 min
The Next CMOOperational Marketing with Stacy DeWalt, CMO of Heartland DentalIn this episode, we speak to Stacy DeWalt, the CMO of Heartland Dental. Stacy is a deeply experienced CMO who has led marketing functions and executed marketing transformations for companies in technology, healthcare, child care, and even in the casino business.Stacy DeWalt joined Heartland Dental in 2021 with 25 years of experience spanning public and private equity environments in financial services, gaming, education, and technology. She is a strategic leader with a diverse functional and operational background and a passion to make a difference. As Chief Marketing Officer, Stacy is focused on creating impactful growth solutions that ensure s...2022-06-1436 min
The Next CMOAlan Gonsenhauser, Principal and Founder of Demand RevenueIn this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership, CMO Executive Advisory and Coaching, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services.Prior to Demand Revenue, Gonsenhauser spent 25 years as a chief marketing officer and general manager for leading global B2B firms across health IT, medical and dental devices, technology, financial and professional services firms...2022-06-0134 min
The Next CMOMichael Diamond, Academic Director of NYU School of Professional StudiesIn this episode, we speak to Michael Diamond, the Academic Director of the Integrated Marketing Communications department at NYU's School of Professional Studies, within its Division of Programs in Business. He leads the MS in Integrated Marketing and MS in PR and Corporate Communication, and serves as a Clinical Assistant Professor of Integrated Marketing.Michael Diamond is the Academic Director of the Integrated Marketing Communications department at NYU's School of Professional Studies, within its Division of Programs in Business. He leads the MS in Integrated Marketing and MS in PR and Corporate Communication, and serves as a Cl...2022-05-2441 min
The Next CMODenise Broady, from Refugee to CMO of Appian, Uplifting the Next Generation with #lowcode4allIn this episode, we speak to Denise Broady, the CMO of Appian, the leader in low-code application development about her journey from a refugee to the CMO suite and her #lowcode4all initiative.Denise came to the United States with her mother as a refugee from Vietnam, and through hard work and the support of her family, she graduated from the University of Virginia and entered the consulting world where she was helping companies automate business processes with COBOL code.After a successful career in enterprise software, including a 15 year stop at SAP, where she...2022-05-0339 min
The Next CMOThe Evolving Importance of Trust for your Brand with Lisa Campbell, CMO of OneTrustIn this episode, we speak to Lisa Campbell, the CMO of OneTrust, the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. Before joining OneTrust, Lisa spent 18 years at AutoDesk where she ultimately became the CMO. She is also a member of the board of directors at DropBox.We cover topics including:The importance of trust in marketingThe marketing strategy of OneTrustMarketing to multiple audiences, including the board of directorsThe importance of the role of chief trust officerHow Lisa thinks about strategic planning at OneTrustLearn more about Lisa CampbellLe...2022-04-2640 min
The Next CMOLeveraging Data in Your Marketing with Rachael Donnelly, CMO of Experian Marketing ServicesIn this episode, we speak to Rachael Donnelly, the CMO of Experian Marketing Services, a provider of data and insights to help brands have more meaningful interactions with people. Being able to identify your customers is the first step to data-driven advertising, and as leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.We cover topics including:Rachael’s career path from working in no...2022-04-1931 min
The Next CMOLeading Digital Transformation with Gaurav Chand, CMO of CognizantIn this episode, we speak to Gaurav Chand, the CMO of Cognizant, a global leader in digital transformation. Cognizant achieved more than $18B in revenue in 2021 and currently has over 330,000 employees. They use expertise that’s been proven and tested around the globe to help you get ahead of challenges, sense opportunities sooner and outpace change by transforming experiences, reimagining processes, and modernizing technology.We cover topics including:How Gaurav reached the CMO office at one of the 200 largest companies in the world.How Cognizant achieves their top business goals with aligned marketing efforts.The value of...2022-04-1239 min
The Next CMOThe 3 Levels of Account Based Marketing with Tom O'Regan, CEO of Madison LogicIn this episode of The Next CMO podcast, we speak to Tom O'Regan, the CEO of Madison Logic about the 3 levels of Account Based Marketing, the history of ABM, and much more.Tom O’Regan is Chief Executive Officer at Madison Logic. In this role, O’Regan leads all company initiatives with an emphasis on positioning Madison Logic as the only truly global account-based marketing solution that empowers B2B marketers to convert their best accounts faster.Before joining Madison Logic in 2014, O’Regan was CEO and Principal of TOR Media Group, a boutique firm provid...2022-03-1537 min
The Next CMOCustomer Marketing Best Practices with Will Devlin, VP of Marketing for MessageGearsIn this episode of The Next CMO podcast, I speak to Will Devlin, the VP of marketing for MessageGears. MessageGears provides a customer marketing platform that connects directly to your data and helps you reach millions of customers with the right message at the right time and place.Message Gears powers consumer conversations across email and mobile for leading consumer brands like OpenTable, Home Depot and Chick-Fil-AWill and I talk about the evolution of messaging, Will’s strategy for marketing to large enterprises, and how Will grew from the first marketer at a high gro...2022-03-0841 min
The Next CMOCollege Sports Marketing with Jennifer Davis, CMO of LearfieldJennifer Davis is the Chief Marketing and Communications Officer (CMO) at LEARFIELD where she applies her decades of strategic marketing and business leadership experience in technology to LEARFIELD’s evolving business.Before joining LEARFIELD, she served as the Head of Product Marketing for a division of Amazon Web Services. Prior to that, she was the CMO for Honeywell’s smart buildings and homes business, and CMO and Vice President of Marketing and Product Strategy for Leyard International and Planar Systems, leaders in digital signage innovation.Jennifer dedicates time to mentoring and developing the next generation of f...2022-03-0141 min
The Next CMOBuilding a Founder Brand with Dave GerhardtDave Gerhardt is one of the most innovative B2B marketers in the field. Dave wrote his new book, Founder Brand, based on his experiences building incredibly successful companies by promoting the founder story. Dave first used this strategy at Drift, where he leveraged the reputation of their charismatic founder, David Cancel, to build a groundswell of interest in Drift before they even had a product. In a few short years, Drift sold to a private equity firm for over $1B. Dave used the same strategy when he was the CMO of Privy, a leading platform for the Shopify com...2022-02-2449 min
The Next CMOBuilding Media Channels into Your Marketing Strategy with Kieran Flanagan, HubSpot SVP of MarketingHubSpot is making big investments into building media channels into its marketing strategy. Kieran was foundational to the company's acquiring The Hustle, a leading daily newsletter for tech and business news, and launching its own podcast network to expand its content offering with credible daily news sources. Since HubSpot's founding in 2006, the company invested significantly in inbound marketing–a category it created–to provide educational and entertaining content. Today, HubSpot's podcast network boasts 12 shows, including notable offerings like “Entrepreneurs on Fire” and “My First Million” and its blog sees millions of visitors each month. About Kieran here...2022-02-1536 min
The Next CMOMerging Behavioral Science and Technology to Optimize Marketing with Tim ParkinTim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike.Tim is a speaker, author, and thought leader who has contributed to AdWeek, Forbes, MarTech, TechCrunch, and dozens of other marketing outlets. He is also a member of the American Marketing Association, the Society for the Advancement of...2022-02-0833 min
The Next CMOThe Future of Virtual and Hybrid Events with Julius Solaris, VP of Marketing Strategy, Events at HopinJulius Solaris is an event industry expert with focus on event technology, hybrid, virtual & onsite events. He is currently VP of Marketing Strategy, Events at Hopin, the fastest growing European company of all times.Previously he has been the founder and editor in chief of EventMB. Started in 2007, EventMB is the number one online platform for event professionals. EventMB was acquired in 2019 by Skift, the largest and most influential travel media company worldwide.In 2017, he also sold Showthemes.com, an event technology company.Julius has been named one of the most influential individuals...2022-01-2045 min
The Next CMOExternal Planning Assumptions for 2022 with Scott Todaro of PlannuhIn this episode of The Next CMO podcast, Peter speaks to Scott Todaro, the CMO and co-founder of Plannuh. Peter and Scott discuss key external planning considerations for 2022. The discussion was inspired from a blog Peter wrote in December of 2021 on this topic, which can be found here: https://blog.plannuh.com/blog/2022-external-planning-considerations-for-cmosMore info below:About Scott TodaroAbout PlannuhAbout The Next CMO Podcast Produced by PodForte2022-01-0741 min
The Next CMOThe Path to the CMO with Cari Jaquet and Jamie BarnettIn this episode, we speak to Cari Jaquet, the VP of marketing at BigPanda, and Jamie Barnett, investor and marketing advisor, about the path to the CMO office, the difference between a VP of marketing and a CMO, and they both share their advice to current and aspiring CMOs. About Cari JaquetCari, the VP of marketing at BigPanda, is a full-stack marketer with a track record of leading happy teams who build tight relationships with the field and deliver bottom line results for the business. Cari is responsible for cross-organizational strategy and d...2021-12-2933 min
The Next CMOShe grew up dreaming of being an accountant and ended up a CMO, with Deidre Hudson of PayabilityIn this episode, we speak to Deidre Hudson, the CMO of Payability, the leading funding platform for eCommerce businesses, providing much-needed growth capital to thousands of seller-entrepreneurs based on their marketplace sales.When we spoke to Deidre, she had recently started - her first CMO role. We talk about how Deidre started out dreaming of being an accountant while in high school, and ended up learning to love the analytical side of marketing.More info:More about Deidre hereMore about Payability hereMore about Plannuh here...2021-12-1733 min
The Next CMOStarting as head of marketing in a remote world, with Amanda Reierson, head of marketing at ThumbtackIn this episode, we speak to Amanda Reierson, the head of marketing of Thumbtack, an online marketplace used by millions of consumers for all the services they need to manage their home.When we spoke to Amanda, she was 7 weeks into her new role after leaving her previous assignment as the chief growth officer for Farmers Insurance.Before joining Farmers, Amanda oversaw all advertising marketing at Yahoo and led a strategic planning and analytics group at DIRECTV,We talked about transitioning to a new head of marketing role in a remote only world, mar...2021-11-2343 min
The Next CMOBuilding a Marketing Technology Stack with Dan McGaw, CEO of McGaw.ioIn this episode of The Next CMO podcast, I speak to Dan McGaw, the founder and CEO of McGaw dot IO, an analytics and marketing technology company.Dan has spent 20 years as a marketing leader and one of the original growth hackers.He was previously the head of marketing at KissMetrics and VP of Growth at Code School.Dan has been called a living MarTech encyclopedia and he recently released a book called, build cool (stuff…), which is a blueprint to creating a marketing technology stack.Dan and I discuss the im...2021-11-1634 min
The Next CMODealing with Marketing Data without a Data Science Team with John Wall from Trust InsightsIn this episode of The Next CMO podcast, we speak to John Wall, partner and head of business development at Trust Insights, a marketing data consultancy helping organizations who don’t have their own data science team with all things marketing data.He is also the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Chris Brogan, David Meerman Scott, Simon Sinek and Seth Godin. More info about John hereMore info...2021-11-1133 min
The Next CMOBest practices for in-sourcing your marketing with John Readman, CEO of Modo25In this episode of The Next CMO podcast, Kelsey and I have a conversation with John Readman, the CEO of Modo25, an innovative agency based in the UK with offices in Leeds and London.John specializes in helping companies in-source their marketing, instead of relying completely on external agency partnersWe talk about the roles that are most important to bring inside your company first, issues and opportunities with in-sourcing your marketing, and about BOSCO, a benchmarking tools that Modo25 created to show you how your marketing stacks up to your competitors.Learn m...2021-10-0540 min
The Next CMOCommunicating your brand message via frontline employees with Chris Wallace from InnerviewIn this episode, we speak to Chris Wallace, the co-founder and president of Innerview, a brand consulting firm with a unique perspective — they specialize in helping brands leverage their front line workers to communicate their brand values more effectively.Innerview created a concept called the brand transfer score that helps measure how effectively your team communicates your brand message to your customers.Chris has an amazing pedigree with a degree in communications from Syracuse and an MBA from Temple university, where he continues to teach as an adjunct faculty member.If you are pl...2021-09-2146 min
The Next CMOThe flexible marketers will survive in a cookieless world with Jay Kulkarni, founder and CEO of TheoremIn this episode, we speak to Jay Kulkarni, the founder and CEO of Theorem, an innovative digital marketing services company. Jay has over 20 years of experience in digital and was one of the earliest employees at ad network pioneer at DoubleClick.We discuss strategies to deal with ad targeting with the increasing restrictions on 3rd party cookies, how owners of the walled garden networks will become even more powerful, and how flexibility in marketing will be one of the keys to survival in an increasingly competitive world. Links and resources: L...2021-09-1539 min
The Next CMOThe CMO’s role in creating enterprise value with Erich Joachimsthaler, author of “The Interaction Field”In this episode, we speak to renowned author, academic. and brand strategist, Erich Joachimsthaler, about the future of brand transformations and the role of the CMO. About ErichErich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian.Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today’s digital age. Special areas of emphasis include: leveraging new growth and marketing strategies in the context of industries that...2021-08-3140 min
The Next CMOThe surreal future of virtual events with Adam Voss, CMO of SURREALThe pandemic opened the door for consumers to interact with products and services in an immersive way through technology based off the gaming industry.Adam Voss, the CMO of Surreal, tells us it’s time for companies to begin to invest in a 3D virtual component to their traditional physical events and spaces. With concepts taken from the gaming industry, marketers can differentiate and show products to customers in virtual environments. Some in person events will return post-pandemic, surely, but companies should be investing in virtual technology to socially engage with your customer and in turn, go from int...2021-08-2444 min
The Next CMOVoice interfaces in marketing with Preston So, ORACLE product strategyIn this episode, we speak with Preston So, senior director of product strategy at Oracle and author of the book, Voice Content and Usability.Voice interfaces for marketing campaigns are the face of current and future advertising outreach. In this podcast, Preston So talks us through some of what marketers will face as they make the change from print media and website to voice interface:How usable is voice interface for your customers?How easy is it to add voice marketing to campaigns?How expensive will it be to develop voice marketing?Navigating cross-channel marketingPlan early to...2021-08-1742 min
PodForteCarnaval do MaranhãoEstá no ar o Podforte! E hoje vamos saber um pouco mais sobre Carnaval maranhense, para isso temos como convidado o intérprete e cantor Zé Paulo.2021-03-1642 minPodForteCarnavalPlaylist2021-02-121h 06
PodForteCiclo Natalino no MaranhãoNo PodForte dessa semana vamos falar sobre ciclo natalino no maranhão e o nosso convidado especial é Esther marques.
2021-02-0106 min
PodForteA Origem Do NatalO Natal é uma das datas festivas mais importantes! Mas você sabe como o natal surgiu?
No PodForte desta semana vamos falar sobre origem do natal.2020-12-2410 min
PodForteRestauração da REFFSASão Luís é dona de um dos maiores conjuntos arquitetônicos coloniais de essência portuguesa ainda preservados da América Latina, o que levou compor a lista da UNESCO de patrimônios culturais do mundo, em 1997.
Sua arquitetura tem grande influência e importância no Turismo da cidade, além da reafirmação de sua identidade, logo é extremamente necessário sua preservação e revitalização. Pensado nisso para o #PodForte de hoje convidamos a Paula Marciel, que é Gestora do Centro Cultural é turístico da Reffsa, que foi recentemente revitalizado, para falar um pouco mais desse assunto.2020-12-0305 min
PodForteAcessibilidadeDe acordo com o IBGE, quase 46 milhões de brasileiros, cerca de 24% da população, declarou ter algum grau de dificuldade em pelo menos uma das habilidades investigadas (enxergar, ouvir, caminhar ou subir degraus), ou possuir deficiência mental / intelectual.
Apesar disso, convivemos com uma acessibilidade ainda precária que não atende como deveria essa parte da população.
Para conversarmos um pouco mais sobre esse assunto convidamos para o #PodForte de hoje Alessandra Pajama, assessora especial da secretaria adjunta de pessoas com deficiência.2020-11-2611 min
PodForte20 De Novembro Dia Da Consciência Negra"O movimento negro tem várias faces, mas sempre é uma continuidade da grande luta de libertação cujo maior líder e referência básica é Zumbi dos Palmares."
- Abdias do Nascimento
No Maranhão, segundo o IBGE, cerca de 74% da população é negra. Promover espaços de reflexão sobre a importância da população negra para formação cultural e histórica do nosso estado é mais que necessário. Por isso hoje, 20 de novembro, no Dia da Consciência Negra, o #PodForte tem o prazer de receber o músico, capoeirista, trom...2020-11-2020 min
PodForteMúsica MaranhenseA música é uma forma de manifestação que pode trazer a riqueza e a diversidade cultural de toda uma sociedade em um único trecho e no #PodForte de hoje vamos saber um pouco mais sobre a música maranhense, para isso temos como convidado o intérprete e cantor Cláudio Pinheiro.2020-11-1211 min
PodFortePrevenção Do Câncer De PróstataCuidar de si mesmo é um ato de amor- próprio. O medo não deve ser mais valorizado e levado em consideração do que a saúde e a vida. viver o novembro azul é se prevenir e incentivar a prevenção. No PodForte dessa semana vamos falar sobre Prevenção contra o câncer de próstata, e o nosso convido especial é o Dr. Leonardo Castro que vai nos falar um pouco sobre o novembro azul.2020-11-0511 min
PodForteCazumbáPersonagem do Bumba-Meu-Boi, dizem que o Cazumbá não é homem, nem mulher e nem animal, que está entre a magia e o lúdico. Fusão dos espiritos dos homens e animais, cercado de magia e responsabilidades com o boi. No #PodForte de hoje vamos saber um pouco mais a respeito desse personagem mistico do folclore maranhense e tentar entender de onde surge tanto encanto e magia, para isso, temos como convidado o escritor e ator Américo Azevedo.2020-10-2907 min
PodForteO Bumba Meu Boi do MaranhãoO bumba-meu-boi do Maranhão é considerado a maior festa local e a manifestação cultural popular de maior representatividade do nosso estado.
Essa semana no PodForte iremos falar da lenda do bumba meu boi e para comentar um pouco mais sobre ela com a gente, trouxemos o presidente do @boimirantes_oficial, Eduardo Gau.2020-10-2215 min
PodForteDom Sebastião e o Touro EncantadoReza a lenda que um rei português que morreu durante uma batalha contra os mouros no campo de Alcácer Quibir, no Marrocos, e desapareceu reaparecendo como touro encantado em terras maranhenses. Essa semana no #PodFort Iremos falar da lenda de Dom Sebastião E o Touro encantado e para comentar um pouco mais sobre ela com a gente, trouxemos o professor, compositor e escritor Jeová França.2020-10-1616 min
PodForteLenda da MangudaNo final do século XIX, um fantasma assombrava a região onde fica a Praça Gonçalves Dias, no Centro de São Luís. Seria assustador, não?
No PodForte dessa semana vamos falar sobre a lenda da Manguda e o nosso convidado especial é o Luis Mario que vai nos contar os mistérios que envolve a lenda.2020-10-0809 min
PodForteSão José de Lendas e MilagresNo PodForte dessa semana vamos falar sobre a lenda de São José e seus milagres.2020-10-0108 min
PodForteLenda do Milagre de GuaxendubaAreia que se transforma em pólvora?
No PodForte dessa semana vamos falar sobre a Lenda do Milagre de Guaxenduba.
E o nosso convidado especial é o historiador @mauro.frazao que nos prestigia novamente com sua presença no PodForte. Vamos conferir juntos um pouco dessa lenda?2020-09-2314 min
PodForteLenda de Ana JansenVocê já imaginou encontrar uma carruagem puxada por cavalos sem cabeça, de onde sai uma mulher vestida de preto, oferecendo uma vela acesa? Seria assustador, não?
No PodForte dessa semana vamos falar sobre a lenda da ana jansen e o nosso convidado especial é o @wilsonmarques.ma escritor do livro “quem tem medo de ana jansen”.2020-09-1713 min
PodForteLenda Da Serpente EncantadaÉgua Doido!
No PodForte dessa semana vamos falar sobre a lenda da serpente encantada. Diz a lenda que nas galerias subterrâneas que percorrem o Centro Histórico de São Luís, mora uma serpente encantada de tamanho descomunal que cresce sem parar.
2020-09-1009 min
PodForteSão Luís, encanto: eu canto encantariasTodos sabemos que a ilha de São Luís é cheia de seus encantos, marcos históricos e cultura ímpar. Este mês, para celebrar tudo isso e também em comemoração aos 408 anos de sua fundação temos a honra de anunciar que nosso convidado para o PodFort desta edição é o ilustre Secretário Estadual de Cultura, Anderson Lindoso para nos falar um pouco mais sobre a cultura do nosso belíssimo Estado.2020-09-0308 min
PodForteArtesanato Maranhense (Parte2)A Arte do barro é uma atividade milenar existente há mais de 3.000 anos antes. No maranhão é uma prática muito representativa para a cultura local. No PodForte dessa semana, a Artesã Dona Izabel matos vai nos falar um pouco sobre seu trabalho2020-08-2518 min
PodForteArtesanato Maranhense (Parte1)No PodForte dessa semana vamos entender um pouco mais sobre o artesanato maranhense. É um artesanato singular, que além de retratar traços da nossa cultura, as peças valorizam a produção artesanal local e encantam turistas que visitam a capital maranhense.
2020-08-2014 min
PodForteEMBARCAÇÕES MARANHENSESNo PodForte de hoje, vamos conhecer sobre as embarcações maranhenses.2020-08-1234 min
PodFortePANDEMIA: PESTE BUBONICANo PodForte de hoje, vamos entender sobre a maior pandemia da história.2020-08-0613 min
PodFortePodForte História de São Luis (Parte2)A fundação da cidade de São Luís, capital do Maranhão.2020-07-2911 min
PodFortePodForte História de São Luis (Parte1)A fundação da cidade de São Luís, capital do Maranhão.2020-07-2206 min