Shows
Podknows Business NetworkYour B2B Podcast Isn’t Working Because You’re Solving the Wrong ProblemMost B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.We’ll get into:• How to spot actual content you should be publishing, using your sales calls• Why “topics” make your show sound like a 2014 panel discussion• The shift from brand awareness to belief-building• Simple ways to turn your pod...
2025-12-0807 minB2B Podcasting Insights - From Listeners To LeadsYour B2B Podcast Isn’t Working Because You’re Solving the Wrong ProblemMost B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.We’ll get into:• How to spot actual content you should be publishing, using your sales calls• Why “topics” make your show sound like a 2014 panel discussion• The shift from brand awareness to belief-building• Simple ways to turn your pod...
2025-12-0807 min
B2B Podcasting Insights - From Listeners To LeadsB2B podcasting lessons from 200 episodes about LinkedInToday, we’re celebrating a major client milestone - 200 podcast episodes—with Michelle J. Raymond, LinkedIn expert and host of Social Media for B2B Growth. Welcome to another episode of B2B Podcasting Insights! I'm Neal Veglio and in this special episode, I'm stepping into the interviewer’s chair on Michelle J. Raymond’s own podcast to help her share her incredible podcasting journey.You’ll hear honest reflections on the first hundred experimental episodes, the turning points that led to lasting success, and the surprising ways podcasting has transformed Michelle J. Raymond’s business and...
2025-11-1024 minPodknows Business NetworkB2B podcasting lessons from 200 episodes about LinkedInToday, we’re celebrating a major client milestone - 200 podcast episodes—with Michelle J. Raymond, LinkedIn expert and host of Social Media for B2B Growth. Welcome to another episode of B2B Podcasting Insights! I'm Neal Veglio and in this special episode, I'm stepping into the interviewer’s chair on Michelle J. Raymond’s own podcast to help her share her incredible podcasting journey.You’ll hear honest reflections on the first hundred experimental episodes, the turning points that led to lasting success, and the surprising ways podcasting has transformed Michelle J. Raymond’s business and...
2025-11-1024 min
Podknows Business NetworkThis podcast is now fixed. Kinda...In this episode:This podcast is taking a new direction. Audience is split; creators want craft, while marketers crave strategy. A brand new show called B2B Podcasting Insights is launching for the business-minded listeners. Podcasting Insights will still be your creative haven, sans the marketing jargon. Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff. Next week, we'll chat about why consistency in podcasting might just be overrated. This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
2025-11-0604 min
B2B Podcasting Insights - From Listeners To LeadsYour B2B podcast is NOT top of funnel marketingMost branded podcasts chase 'awareness' and stall. Let's make sure yours doesn't.Hi, I'm Neal Veglio, founder of Podknows Podcasting.In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant. You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch. Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video br...
2025-11-0308 minPodknows Business NetworkYour B2B podcast is NOT top of funnel marketingMost branded podcasts chase 'awareness' and stall. Let's make sure yours doesn't.Hi, I'm Neal Veglio, founder of Podknows Podcasting.In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant. You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch. Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video br...
2025-11-0308 min
Podknows Business NetworkCringe! This podcast strategist screwed up his own podcast strategyYou know that thing where you give everyone else great podcast advice… and then ignore it yourself?Yeah. That.In this episode, I’m calling myself out. And fixing my own podcast strategy in public. I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audience too.If you’ve ever wondered whether your show’s serving the right people, or just shouting int...
2025-10-2421 min
Podknows Business NetworkSlopcasting! Inception Point AI's Efficiency Kills Intimacy (and podcasts)AI makes it easy to ship more… of nothing. Here’s why “slop-casting” is flattening audio and how to outplay it with Voice, Value, and Vulnerability. Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed. Prefer an actual audit with me? Book here: podmastery.co/lite.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https...
2025-10-1116 min
Podknows Business NetworkYour podcast promotion strategy's in reverse!There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn’t growing, and it’s not because you haven’t been hustling hard enough on LinkedIn or spamming your socials. Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good. In this episode of Podcasting Insights, I lay out why...
2025-10-0418 min
Podknows Business NetworkDon't Diary of a CEO! Instead, Sugarhill Gang your podcast!Rapper's Delight might be the anthem we often think of when it comes to hip hop's origins, but let me hit you with a plot twist – it wasn’t the first. That honor actually goes to a gospel group called the Jubilees, who dropped a rap-like hit back in 1946! Wild, right? This kick-off leads us into a deep dive about the real essence of being ‘first’ in the podcasting world. It’s not just about who got there first; it’s about who can break through the noise and grab attention. We’ve all seen the podcasters vying to become the nex...
2025-09-2708 min
Podknows Business NetworkLove your podcast's haters: turning critics into your secret weaponEvery podcaster dreads it: that brutal one-star review, the public comment that rips your hard work to shreds. But what if your harshest critic is actually your greatest growth tool?In this episode of Podcasting Insights with The Podmaster, I'm sharing the real story of how a vocal hater went from blasting my radio morning show to becoming one of my biggest advocates, even booking me for private gigs. You’ll learn how I made that happen, and how you can use the same methods for your podcast and any critics you get along the wa...
2025-09-2022 min
Podknows Business NetworkBuild it, sure, but they won't come! Yet...Let me tell you where most podcasters get it wrong right from the jump. It’s that tired cliché “If you build it, they will come.” This episode is my reality check for you, and if you're honest with yourself, it could save you more disappointment and wasted effort than you realise. I walk through why just recording a bunch of episodes and putting them online is never going to magically build an audience, no matter how unique your idea feels. What you’re going to hear is the real work that has...
2025-08-2210 min
B2B Podcasting Insights - From Listeners To LeadsNew podcast? Your analytics are lying to you! - Podcasting Insights: growth advice for people and brandsEvery new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small.Here’s the truth: those numbers don’t matter. Like, at all.In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth. From listener retention to 30-day rolling av...
2025-08-1607 minPodknows Business NetworkNew podcast? Your analytics are lying to you!Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small.Here’s the truth: those numbers don’t matter. Like, at all.In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth. From listener retention to 30-day rolling av...
2025-08-1607 min
Podknows Business NetworkLinkedIn followers aren't listeners. Do the math!Why Your LinkedIn Followers Don’t Listen To Your PodcastA painful truth for business podcasters who still think follower counts equal listeners...Let’s get uncomfortable for a moment.LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a goldmine of eager podcast listeners.That couldn’t be further from the truth.I’ve consulted with more than enough LinkedIn 'influencers' to know this: if you’re counting on that social proof to deliver actual...
2025-08-0911 min
Podknows Business NetworkHow to handle the podcasting 'summer slump'!Every August, you'll hear the same noise about everyone disappearing.Holidays, beaches, the world moving a little slower. I used to kinda buy into this myth myself, until I watched a client hit pause, just to realise that their audience hadn't gone anywhere. They'd simply found something else to jam into their earbuds. This latest episode of Podcasting Insights is all about flipping the so-called 'summer slump' on its head. I’m walking you through three moves you can make right now, literally before the weekend’s over, to keep your down...
2025-08-0207 min
Podknows Business NetworkPodcast marketing with clips - you've got it all wrong!It’s a well-worn scene now, isn’t it: you spend your evenings slicing up episodes, creating what you’re told are “virality-ready” podcast clips, then blowing them out across Instagram and TikTok, all on the promise - usually delivered to you by a LinkedIn “guru” - that social video is the missing link between your pod and the big leagues. You get a few views, maybe even a flattering comment from someone you’ll never meet. But, let’s be honest. The podcast stats don’t move. Maybe there’s the odd outlier, but mostly, y...
2025-07-2608 min
Podknows Business NetworkFive Tips For Being a Better Podcast GuestWelcome to Podcasting Insights with The Podmaster. I’m Neal Veglio, and I’m here to help independent podcasters and small business owners get real results from their shows. In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts. If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as a guest, I’ve got you covered. My goal is to help you not just appear as a guest, but become someone...
2025-07-1905 min
Podknows Business NetworkHow to use the PLOT framework to make better podcast episodesFree download with this episode - podmastery.co/PLOT==================================There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode. Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate for breakfast. So in this episode of Podcasting Insights I share my PLOT framework—the four-step, no-nonsense approach I've been using and refining for years, both with my own co...
2025-07-1210 min
Podknows Business NetworkIs Klaxon AI solving the media buying issues for podcasters?Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee. A polished 30-second ad is ready to roll. For 99 quid. Plus VAT. But is it any good? We'll learn together shall we?Go ahead and press play.Relevant links:https://www.klaxon.ai/https://www.asa.org.uk/codes-and-rulings/advertising-codes.htmlhttps://advertise.acast.com/news-and-insights/five-proven-ways-to-positively-impact-your-brands-kpis-when-advertising-in-podcastsMentioned in...
2025-07-0802 min
Podknows Business NetworkFive podcasting myths that are preventing your podcast's successYou know that feeling you get when you’ve poured your heart into your podcast for months, only to see the kind of download numbers you could count on one hand? If that’s you, I want you to know you’re definitely not alone. The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess. But here’s the kicker: it rarely comes down to a lack of effort or even a lack of content. More often, the problem is rooted in...
2025-06-2713 min
Podknows Business Network5 ways to make money with your podcastIf you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing Santa isn’t real. ==============================================================Have you signed up for my "Top Listener Pet Peeves" report yet?https://podmastery.co/petpeeves==============================================================I get it: the advice out there is either laugha...
2025-06-2010 min
Podknows Business NetworkHow to avoid fake podcast 'experts'In a world where anyone with a microphone can claim to be a podcast expert, it’s crucial to arm yourself with the knowledge on how to differentiate the true pros from the shady fakers.We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete.From the overly polished personal branding clips that scream desperation to the suspiciously high follower counts that suggest a bot brigade, we dissect the modern-day snake oil salesman lurking in the podcasting community. This podcast uses...
2025-06-1302 min
Podknows Business NetworkApple Podcasts 2.0: Is It Cool Enough for the Cool Kids?Podcasters, gather 'round! We've got some juicy nuggets from Apple's latest WWDC that are sure to make your ears perk up and your podcasting dreams a little brighter. Companies mentioned in this episode: Apple Apple Podcasts Overcast Pocketcast AirPods Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/This podcast uses the following third-party services for analysis:
2025-06-1102 min
Podknows Business NetworkWhat the end of Marc Maron's WTF means for YOUThere’s a lesson quietly looming for every podcaster right now, and it comes from a place no one really expected: Marc Maron's WTF podcast is ending. Yes, the granddaddy of indie podcasting—the guy who not only defined the space for a generation, but who made even the President stop by his garage—has finally called it quits, citing burnout. That’s not just 'big news' for the podcasting industry, it’s a full warning bell for anyone invested in building their own show. You want to know wh...
2025-06-0622 min
Podknows Business NetworkStop making this mistake that's killing your podcast!There’s a nasty little mistake that’s probably killing your podcast—and most podcasters have no idea they’re making it. I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly. It’s something much more fundamental but shockingly overlooked. Psst! This episode comes with a free downloadable resource. Get it here - https://podmastery.co/titleIn this episode of Podcasting Insights with The Podmaster, I walked through a real-world fix for the most common reason your audience “just isn’t finding you,” no...
2025-05-3010 min
Podknows Business NetworkReasons not to edit your podcast with AI like DescriptAre you leaning a bit too heavily on Descript? Or, God forbid, trusting a one-click AI tool to turn your podcast into the audio equivalent of a ready-made M&S dinner for a first date you actually care about? This episode is for you.Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making everyone’s life easier. But let’s be honest: if you use these tools the way they want you to—blindly, with zero thought—you’ll end up with...
2025-05-0910 min
Podknows Business NetworkYou might also like: PodbitchCheck out this other show from Podknows Podcasting's network.Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can.But who is the Podbitch? Ahh, that's for the inner sanctum to know and for you to find out.This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
2025-05-0801 min
Podknows Business NetworkThis show's about building in public. You In?What does it really look like to build a podcasting agency from the inside out — without pretending it’s all going perfectly?I’m Neal Veglio, founder of Podknows Podcasting, and I’m building the next phase of my business in real time.Click follow in whatever app you're listening in, to ensure you don't miss and episode.
2025-05-0702 min
Podknows Business NetworkHow to avoid being Steven Bartlett's Diary of a CEOAuthenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about. Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet. We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust. Companies mentioned in this episode: S...
2025-04-2513 min
Podknows Business NetworkOops! I Forgot About Good Friday. (Planning time off from your podcast)So, here’s the scoop: I totally flaked out and forgot that Good Friday was a thing, leading to an unexpected missed episode publication last week. So I feel like I need to strip myself of the self-appointed "The Podmaster" title now. But even the pros can drop the ball sometimes! In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for content when it's already too late, like yours truly. We’ll explore some solid strategies and figure...
2025-04-2303 min
Podknows Business NetworkAre Google and Microsoft about to kill off human podcasting?AI is still crashing the podcast party. Microsoft’s Copilot is the latest major platform to strut in with its new AI podcasting tool, joining Google’s already established Notebook LM. So, are we really witnessing the death of the human podcaster? Let's explore how this shiny new tech might impact on this still evolving space.Companies mentioned in this episode: Microsoft Google Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get...
2025-04-2201 minPodknows Business NetworkOpportunities for B2B Brands in Podcasting in 2025B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium. While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships. A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive...
2025-04-1405 min
B2B Podcasting Insights - From Listeners To LeadsOpportunities for B2B Brands in Podcasting in 2025B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium. While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships. A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive...
2025-04-1405 minPodknows Business NetworkYou're never too old to have a successful podcast!Picture this: a bunch of sprightly nonagenarians sitting around, chatting about life, love, and the occasional tango. That’s the heart and soul of Noventa y Contado, a podcast that has taken the world by storm, not just for its content but for its sheer audacity. Who knew that 90-year-olds could rock the podcasting scene? The brainchild of a viral TikTok moment featuring 97-year-old Alberto Chab, this gem showcases the wisdom and wit of a generation often overlooked by mainstream media. https://www.tiktok.com/@noventaycontandoWith topics ranging from health ti...
2025-04-1402 min
Podknows Business NetworkHow podcasters can overcome imposter syndrome!Imposter syndrome is the sneaky little buggah that many of us podcasters have to grapple with, whether we’re just starting out or have logged countless hours behind the mic. It's that annoying voice whispering doubts like, “Who do you think you are?” and “Why would anyone want to listen to you?” But here’s the truth — you are absolutely qualified to podcast, and we’re going to explore how to silence that pesky voice for good. Why is this feeling so common in the podcasting world? What practical strategies are there to boost your confi...
2025-04-1110 min
Podknows Business Network3 Reasons To Avoid Using Spotify For CreatorsBeing exposed to free podcasting tools can feel like stepping into a candy store. It sounds like a dream come true: no upfront costs, no wallet sweating, just pure, unadulterated creativity! But hold your horses, Sebastian! As we peel back the shiny wrapper of these free services, we uncover the not-so-sweet reality lurking underneath. We're talking about the sneaky little catches that can turn your podcasting dream into a bit of a nightmare. You might think you're saving a couple of quid or bucks, but in the long run, it could...
2025-04-0708 min
Podknows Business NetworkPaid podcast growth - scam, or smart marketing?Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear. But wait - do you really know what you're getting yourself into? This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by...
2025-04-0412 min
Podknows Business NetworkPodcasters, Dynamic Ads on YouTube? Yes please, amirite?YouTube is working on a new feature that could change the game for podcasters everywhere. Imagine this - dynamic mid-roll ads that we can control! I mean, come on, who wouldn’t want the power to swap out ads in our podcast episodes with the ease of changing our socks? YouTube’s working on an ad tech solution that lets us do just that, making it possible to update ads without the hassle of re-uploading our content. Find out why this is such a big deal for podcasters as Amelia Knight talk...
2025-04-0202 min
Podknows Business NetworkIs YouTube now the number 1 podcast platform?The Truth About YouTube's Billion Monthly Podcast Listeners In this episode of Podcasting Insights with the Podmaster, we dive into the bold claim by YouTube that it's now the number one podcast platform. If you're thinking this sounds a bit too grand, you're not alone. I'll delve into how YouTube's assertions rest on shaky survey data, misleading engagement metrics, and an overly broad definition of what constitutes a podcast. Is YouTube genuinely dominating podcasting or is it all about gaming the PR system? We'll find out.Timestamped...
2025-03-2810 min
Podknows Business NetworkHow to handle it when Michelle Obama steals your podcast titleIn this episode of "Podcasting Insights with The Podmaster" - a situation that could make any podcaster sweat: the alarming realisation that your podcast name has been hijacked by a high-profile celebrity or a larger entity. Steps to Take If Your Podcast Name Is Stolen by a Big NameIt’s a scenario many of us don’t anticipate, but if you find yourself in this predicament, don’t panic. We've got you covered with practical steps on how to address this. I'll personally guide you through understanding why even though a podc...
2025-03-2111 min