Shows
Print to PixelHarnessing AI for Marketing Success with Susan Frew #45In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing. Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies.Chapters:00:00 Intro02:09 Susan Frew's Unique Journey06:33 The Role of AI in Business10:53 Understanding Vibe Marketing14:03 The Importance of...
2025-12-0531 min
Print to PixelEvolution of Go-To-Market in the Broadband Industry with Gabe Petersen #44In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns.The group also dives...
2025-10-1642 min
Print to PixelBuilding a Brand in a Competitive Broadband Market with Jarie Bolander #43In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.Chapters:00:00 - Intro02:14 - Jari Bolander's Unique Journey07:15 - Transitioning to Marketing and Storytelling09:13...
2025-10-1052 min
Business Growth SpotlightEp. 105 The Power of Direct Mail + Digital Integration for Business GrowthShow Notes:In this episode of Business Growth Spotlight, host Heidi Schalk interviews Dennis Kelly, CEO of Postalytics, a leading platform that is revolutionizing direct mail automation. Dennis shares his journey in the startup world, the inspiration behind Postalytics, and how integrating direct mail with digital marketing strategies is delivering powerful results for businesses of all sizes.Heidi and Dennis dive into the industries seeing the greatest success with direct mail campaigns, surprising ROI statistics, and the common misconceptions that hold companies back from leveraging this proven channel. Dennis also opens up about the challenges...
2025-09-2934 min
Print to PixelNonprofit Leadership and the Future of Fundraising with Derric Bakker #42In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance.Chapters:00...
2025-09-0952 min
Print to PixelBuilding Community in Marketing Ops with Mike Rizzo #41In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza.The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies.Chapters:00:00 - Intro04:51 - Mike Rizzo's Journey into Marketing Operations10:48 - The Birth of a Community and Its Challenges18:21 - A Community...
2025-08-1938 min
Print to PixelFundraising with Omni-Channel Marketing with Greg Warner #40In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations.Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts.Chapters:01:35 - Greg Warner's Journey and MarketSmart's Foundation06:39 - Understanding Major Donors and Engagement11:18 - MarketSmart's Approach to...
2025-07-2540 min
Print to PixelTexting Donors and Building Omnichannel Fundraising with Wendy Husman #39In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention.Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age.Chapters:00:00 - Intro02:25 - Wendy's Journey...
2025-07-2445 min
Print to PixelClaiming $7 Billion in Unclaimed Nonprofit Funds with Colleen Carroll #38In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts.She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising...
2025-07-1728 min
Print to PixelThe Shift from Fear to Hope in Nonprofit Messaging with Josh Gryniewicz #37In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gryniewicz of Odd Duck LLC about the transformative power of storytelling in nonprofit marketing. They discuss the importance of hope-centric messaging over fear-based approaches, the development of a narrative framework for effective communication, and share successful case studies that illustrate the impact of these strategies.The conversation emphasizes the need for authenticity and alignment in messaging across various channels to engage audiences effectively and drive social change.Chapters:00:00 - Intro01:44 - Josh's Background & Career Journey02:44 - Documentary vs Data Storytelling Impact06:31...
2025-07-1535 min
Print to PixelWhy Marketing Tech Keeps Exploding with Scott Brinker #36In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption.They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation.Ch...
2025-07-0837 min
Print to PixelStrategies for Hunting with Cold Outreach with James Milsom #35In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign.They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold em...
2025-06-3035 min
Print to PixelHarnessing AI for Nonprofit Success with Charly Jarrett #34In this episode of Print to Pixel, host Dennis Kelly speaks with Charly Jarrett, a digital nonprofit specialist at HJC, about the transformative role of AI in nonprofit fundraising. Charly shares her personal journey into the sector and offers practical strategies for safely and effectively adopting AI in a nonprofit environment.The conversation explores common fears around AI, the importance of data-driven decision-making, and how AI can be used to reduce burnout and streamline day-to-day operations. From enhancing donor targeting to supporting accessibility and staff development, this episode is packed with insights for nonprofit leaders looking to...
2025-06-2035 min
Print to PixelEmpowering Non-Video Marketers with Michael Hoffman #33In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.Chapters:00:00 - Intro03:09 – Michael’s Background and Path to Gather Voices11:19 – What Is Community-Driven Video?19:06 – Using Video in the Purchase Funnel21:57 – Ideal Customer Profile an...
2025-05-1941 min
Print to PixelFiber Broadband Marketing - Single Source of Truth Data Architecture with Hannah Lee #32In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators, particularly around single source of truth data.The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.Chapters:What Inspired Hannah to Start Second Mile – 02:10Defining Revenue Operations and Ho...
2025-04-1826 min
Print to PixelHuman-Centered Design in Nonprofit Technology with Brian Greenwald & Tracy Kronzak #31In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.They also...
2025-03-221h 00
Print to PixelDirect Mail with AI and Data-Driven Marketing with Brian Stacey #30In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.Chapters:Intro - 00:00Brian’s Career Journey and the Road to Decision Science – 01:47How Decision Science Helps with Data...
2025-03-1433 min
Print to PixelHow to Build a Strong Brand in B2B with Drew Neisser #29In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment.Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing.Chapters:
2025-02-2836 min
Print to PixelDirect Mail, Automation, and the Future of Broadband Marketing with Ruby Hibben #28In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry.Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement.Chapters:Intro - 00:00Ruby’s Career Journey - 02:01Building a Marketing Team at Vantage Point - 06:58Understanding Vantage Po...
2025-02-1328 min
Print to PixelSwimming Ahead in Modern Marketing with Kenneth "Shark" Kinney #27In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace. Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.Chapters:Intro - 00:00Introduction and the "Shark" Nickname - 01:32Career Journey to Speaker and Podcaster...
2025-01-1630 min
Print to PixelRevolutionizing Nonprofit Fundraising with Salvatore Salpietro #26In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology.Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance...
2024-12-1933 min
Print to PixelLeveraging Technology to Enhance Fundraising Efforts with Erik Tomalis #25In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys.Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation.Chapters:
2024-12-0521 min
Print to PixelData Gathering in Fundraising with Direct Mail and QR Codes with Pedro J Rivera #24In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give.Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes...
2024-10-2227 min
Print to PixelEffective Marketing Strategies for Planned Giving with Aquanetta Betts #23In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as stock gifts or real estate gifts. Aquanetta emphasizes the need for effective marketing strategies in planned giving, including educational content, direct mail, and a strong online presence. She also highlights the significance of stewardship and retention...
2024-10-0932 min
Print to PixelResponsible and beneficial use of AI for fundraising with Nathan Chappell #22In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity.He discusses the potential of AI in the nonprofit sector, emphasizing the importance of responsible AI and the need for nonprofits to embrace change and invest in research and development. Nathan also highlights the role of curiosity in leveraging AI effectively and shares practical applications of AI...
2024-09-2644 min
Print to PixelExploring the Landscape of Nonprofit Tech Vendors with Mark Becker #21In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors.They also touch on the pain points of the legacy direct mail workflow and the need for more efficient and secure data management. Mark shares insights from his experience working with nonprofits and offers resources for further learning.Chapters:00:00 - Intro02:35...
2024-09-1229 min
Do This, NOT That: Marketing Tips with Jay SchwedelsonEp. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI!In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.=================================================================Best Moments:(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign
2024-08-3015 min
Print to PixelStorytelling and Brand in Nonprofit Fundraising with Eliza Slone #20Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition.She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends....
2024-08-2731 min
Print to PixelThe Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring.Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry.
2024-08-0633 min
Print to PixelThe Evolution of Fundraising in the Nonprofit Sector with Tim Oleary #18Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience.Tim also highlights the challenges faced by nonprofits, such as acquisition and resource allocation, and the role of agencies in helping organizations navigate these challenges. He concludes by mentioning the upcoming Bridge Conference in Washington, D.C., where NextGen Fundraising will be showcasing their innovative solutions.
2024-07-2427 min
Print to PixelUnderstanding Customer Needs in the Telecom Industry with Steve Smith #17Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education.Chapters:00:00 - Intro01:07...
2024-07-2339 min
Print to PixelThe Value of Integrations in Marketing Technology with Jesse Cunningham #16Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot.The conversation also explores the challenges of navigating the vast marketing tech ecosystem and offers insights on making good integration choices. The importance of using first-party data and creating a connected ecosystem is emphasized, along with the power of personalized experiences for customers. Jesse provides resources for finding great integrations in the HubSpot app marketplace.
2024-07-1024 min
Print to PixelChallenges and Strategies of Fiber Marketing with Kimberly McKinley #15Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success.Chapters:00:00 - Intro01:41 - Introduction to Utopia Fiber and Kimberly McKinley04:09 - Pain Points, Solutions and Challenges in Fiber Marketing07:09 - Competing Against Established Fiber Giants09:21 - Executing Ecosystem Integration for Real Impact11:49 - Shifting Perspectives in Fiber Marketing Beyond Digital Approaches18:12 - Leveraging Technology to Build Human Connections20:11 - The...
2024-06-2628 min
Print to PixelPersonalized Marketing and Optimized Customer Engagement with Mandy Thompson #14Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.Chapters:00:00 - Intro02:12 - The Beginning of Digital Reach07:43 - Finding the Right People During Growth13:03 - Strategic Use of Direct Mail for Nonprofit Engagement19:08 - Expanding Engagement Through Instant Communication22:54 - Get in Touch with Mandy
2024-06-1224 min
Finding Business Happy with Jennelle McGrath006 Money Secrets are Costing YouAs we all know, money can be the barrier between being stuck where you are, or breaking through the next level. Whether that is having or not having a budget, using it properly, hidden revenue or misaligned goals, all of this influences your growth trajectory. In today’s episode, we're talking about how money secrets are costing you in your business. I’m going to share four common secrets that have helped us get clients to the next level in their businesses. Uncovering these money secrets and revenue hidden in corners will hopefully help you, too, get peace...
2024-03-1512 min
Print to PixelUnfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.Chapters:00:00 - Intro02:45 - Fold Factory Founding Story06:10 - Unveiling Fo...
2024-01-2637 min
Print to PixelOrganic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, Sa...
2023-11-2324 min
Print to PixelMerging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.Chapters:00:00 - Intro03:00 - Brad's Path to DirectMail 2.0 Co-Founder08:28 - Unveiling Customer Utilization and Impact13:29...
2023-11-1633 min
Print to PixelDirect Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.Chapters:
2023-11-0640 min
Print to PixelThe Evolution at The Print and Mail Industry with Mike Porter #09In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends.Chapters:00:00 - Intro02:21 - Mike’s Journey to Print Ma...
2023-11-0234 min
Print to PixelMaximizing ROI Through Omnichannel Mastery with Brian Snider #08In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more.Chapters:00:00 - Intro01:46 - Brian's Journey to GRI Group Presidency05:41 - Boosting ROI Through Omnichannel Marketing09:02 - Using Data for Targeted Client Segmentation and Personalization12:56 - The Pros and Cons of...
2023-10-1928 min
Print to PixelA Marketing Success Journey in a Digital Age with Kevin Lee #07In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within the realm of paid media (advertising, influencers, promotions, sponsorships), earned media (PR, digital PR, social media, SEO, content marketing), owned media, and CRM/retention marketing.Kevin also founded We-Care, a cause marketing platform which generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($450+ million in donations). Kevin has written 4 books, spoken at more than 500 events, and...
2023-10-1240 min
Seek Go Create - The Leadership Journey for Christian Entrepreneurs and Faith-Driven LeadersFrom Startup Struggles to Sustainable Growth: Dennis Kelly's Journey with PostalyticsIf you're feeling overwhelmed and constantly behind on your tasks, struggling to keep up with the demands of the business or startup world, then you are not alone! Many entrepreneurs and startup founders find themselves in a perpetual state of stress, juggling multiple responsibilities without a clear sense of prioritization. They may be taking on too much at once, trying to tackle every opportunity that comes their way, but ultimately finding themselves burnt out and unable to make meaningful progress towards their goals. This lack of prioritization and pacing can lead to a cycle of frustration and disappointment, hindering...
2023-10-091h 00
Print to PixelSynergy of Data and Creativity in Sales Leadership with Michael Helms #06In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael's expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences worldwide.Through his journey in the production seat, Michael recognizes that the real magic happens when innovative ideas converge. He enlivens print and marketing campaigns, connecting...
2023-09-2836 min
Print to PixelMaximizing Relevancy and Response in Health Insurance Marketing with Lianne Wade #05In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne's expertise extends to customer insights, data analytics, omni-channel marketing strategy, and measurable, ROI-based strategies.She is a respected industry contributor, having published her work in prominent blogs and publications such as Target Marketing, Direct Marketing, Chief Marketer, MarketingSherpa, and Mad Marketer. Lianne has also been featured as a speaker on the ALS Ice Bucket Challenge and is...
2023-09-1541 min
Print to PixelThe Future of Customer Communication and Sustainability with Steve Falk #04In this episode we have Steve Falk, the VP Partnerships and Sustainability at The AIIM Group in Aurora, Ontario. With expertise in both physical and digital technologies, Steve and the team at AIIM integrate triggered Variable Data Printing and Direct Mail into clients' tech stacks, driving improved sales, customer engagement, and charitable donations. Steve’s a well known expert in omnichannel marketing that includes personalized mail across both Canada and the US. He’s also developed a significant body of work to help understand the carbon footprint of direct mail, and has developed programs at AIIM that utiliz...
2023-09-1439 min
Print to PixelUnlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and optimization techniques to lead generation, customer acquisition, triggered marketing and many other types of campaigns.Jeff has started two successful direct marketing agencies and has been CEO or part of the management team at agencies for the past 20 years. He’s considered on...
2023-09-1439 min
Print to PixelOmnichannel Marketing Lessons & Best Practices with Bruce McMeekin #03In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently. Bruce is also a member of the Forbes Agency Council, has been heavily involved in the New England Direct Marketing Association, and has a passion for sustainable marketing that we’ll...
2023-09-1441 min
Print to PixelUsing Behavioral Science in Marketing with Nancy Harhut #01In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around.Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local.Chapters:00:00 - Intro02:03 - From Early Career to Behavioral Science in Marketing04:39...
2023-08-3130 min
Breakthrough Marketing SecretsDirect Mail Automation w/Dennis Kelly, Postalytics CEO [More Profits w/Online+Offline Marketing]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 Sign up for a free Postalytics account ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee...📧 Subscribe by Email📺 Subscribe on YouTube🎧 Subscribe to the Podcast🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersOkay, so direct mail automation is crazy-cool technology…It used to be that if you wanted to send direct mail, you’d have to either seal and stamp everything yourself (a HUGE time-suck)...Or you’d have to send thousands...
2023-07-1548 min
SaaS FuelDennis Kelly - Navigating the Marketing Tech StackIn our SaaS Fuel™ Founder Episode this week, Jeff welcomes Dennis Kelly, the CEO of Postalytics, who shares his insights and experiences in the tech industry. With a track record of six successful startups, Dennis emphasizes the importance of identifying the right audience for your product. Reflecting on their journey, Dennis emphasizes the critical shift in audience focus, the development of their visionary system, and the importance of data-driven campaign optimization. Discover invaluable insights for growing your SaaS business on the SaaS Fuel podcast!Key Takeaways00:03:38 Introduction To Dennis Kelly, CEO Of Postalytics
2023-05-2345 min
Where DOOH Meets AdTechThe $40B Mailbox: Unleashing Automation and Technology on Direct Mail w/ Dennis Kelly, CEO of PostalyticsToday’s guest is Dennis Kelly. Dennis is the CEO of Postalytics a platform that is disrupting direct mail and solving the challenges of automating the $40B industry.Dennis talks about the importance of closing the loop and providing analytics for direct mail campaigns and the growth hack that Postalytics found by integrating with their customers’ existing marketing tech stacks.Dennis' insights provide valuable lessons for entrepreneurs and marketers looking to stay ahead of the curve, especially in industries that are poised for disruptionSo that’s the big idea I’d like t...
2023-05-1134 min
Hot Topics!What Am I Doing Wrong As An Entrepreneur? (Part 5)Welcome to Hot Topics! Gabrielle Crichlow talks to Dennis Kelly about the effectiveness of direct mail as a marketing strategy.Who is Dennis Kelly?Dennis Kelly is the CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis’ sixth startup. He has started and grown early-stage technology ventures for over 30 years. His mission is to re-establish direct mail marketing as a go-to marketing channel for modern, digital-first marketers.You ca...
2023-05-041h 01Lubar Executive Education PodcastUsing Disruption To Set Your Organization Apart From The CompetitionIn this episode we talk with Dennis Kelly, CEO of Postalytics, about setting your organization apart from the competition by causing disruption in your industry. During our time together we discuss :Where opportunities for disruption exist.How to set out to cause disruption in your industry and bring the idea to life.The importance of timing when it comes to causing disruption.Best practices and pitfalls to watch out for when attempting to disrupt your industry.If you are interested in learning more about a real life example of disruption visit Postalytics.com or reach ou...
2023-03-2314 min
Operation: Automation | Marketing Done Better3.3. Direct Mail Automation Done Better with Postalytics' CEO - Dennis KellyToday, direct mail meets marketing automation, helping you improve your marketing efforts even further! We're joined by Dennis Kelly - the CEO of Postalytics, the marketing automation software that takes email communications to your post box.
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Blog: https://www.getresponse.com/blog
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YouTube: https://www.youtube.com/c/g...
2023-03-1059 min
Scouting for GrowthDennis Kelly: Digitizing direct mail with PostalyticsOn this episode of the Scouting For Growth podcast, Sabine VdL talks to Dennis Kelly, CEO and co-founder of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results from direct mailing activity and connects such campaigns to CRM and marketing automation systems to accelerate the way online marketing connects with offline marketing. With expertise building VC-backed businesses and self-financed businesses, Dennis is a 6 times entrepreneur with the companies he built. He exited 4 of these businesses to larger corporations. Postalytics has grown fast with no VC investment and today is scaling in t...
2023-03-0241 min
I Love Mortgage Brokering448: Dennis Kelly on How to Send Direct Mail as Easily as Sending an EmailToday, we're joined by Dennis Kelly. Dennis is the Founder and CEO of Postalytics from Hingham, Massachusetts, a direct mail automation platform.
Dennis is here to discuss how Postalytics works, and how it can help Mortgage Brokers.
In today's "Ask The Expert" segment, we have Tom Hall from BluMortgage discussing finding a niche for yourself.
Postalytics Website: www.postalytics.com
Postalytics LinkedIn: @Postalytics
Dennis Kelly's Email: dennis@postalytics.com
Dennis Kelly's LinkedIn: @DennisKelly
BluMortgage Website: www.blumortgage.ca/i...
2023-01-1635 min
Build Value By ChoiceHow to Modernize Your Marketing with direct mail marketing software called PostalyticsIn today's podcast, we are going to be talking with a distinguished gentleman about how to modernize your marketing with direct mail marketing software called Postalytics. Our guest today is Dennis Kelly. Dennis Kelly is the CEO of Postalytics, a fast-growing direct mail automation software company that helps marketers do more in less time with streamlined production integration into the marketing tech stack and real-time direct mail campaign tactic.
KEY TAKEAWAYS
Business people receive over 120 emails per day. The average Gmail account contains over 8,000 messages. Postalytics helps you stand out by delivering personalized messages d...
2023-01-1127 min
Marketer of the Day with Robert Plank903: Postalytics: Direct Mail Automation and Postcard Marketing That Integrates With Your HubSpot, Salesforce or Zapier Based CRM with Dennis KellyDirect mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes […]
The post 903: Postalytics: Direct Mail Automation and Postcard Marketing That Integrates With Your HubSpot, Salesforce or Zapier Based CRM with Dennis Kelly first appeared on Marketer of the Day with Robert Plank.
2023-01-0224 minMarketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World903: Postalytics: Direct Mail Automation and Postcard Marketing That Integrates With Your HubSpot, Salesforce or Zapier Based CRM with Dennis KellyDirect mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes nowadays have been very difficult to manage due to a blow up in digital and email marketing, causing a massive bloat in marketers’ inboxes and prices getting inflated. Direct mail brings you back to the basics with its more simple and integrated features.
Dennis Kelly is the...
2023-01-0224 min
Tekpon SaaS Podcast051 How to stand out from your competitors with direct mail marketing | Podcast with Dennis Kelly - PostalyticsPostalytics is an all-in-one direct mail automation tool. Marketers use Postalytics to stand out from their competitors with automated direct mail marketing. Drive new leads and sales with personalized direct mail that complements email and digital marketing. Deep integration with CRMs and Marketing Automation tools enables direct mail to look, act and feel like a digital marketing channel that happens to produce trackable postcards and letters.
Connect with Dennis 👇
Postalytics: https://www.postalytics.com
LinkedIn: https://www.linkedin.com/in/dennisjohnkelly
Tekpon is...
2022-12-2916 min
Entrepreneur's HandbookEmail is Oversaturated. Direct Mail Automation Is The Future w/ Dennis Kelly | PostalyticsInspirational stories plus practical takeaways from the entrepreneurship world. Today we have with us Dennis Kelly, the founder and CEO of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation.Dennis was also co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts and Georgia. He's started many more startups and sold them as you'll hear in this episode.W...
2022-12-2243 min
Raw and Real Entrepreneurship®Interview with Dennis Kelly - Why Your Business Should Start Using Direct Mail Marketing in 2023 to Cut Through all the Digital Noise
Join Susan as she interviews Dennis Kelly, the CEO of Postalytics, a fast-growing direct mail company. Postalytics is not your typical direct mail company - This is a new way to do direct mail marketing in minutes rather than weeks. Delivery and responses to your mailing syncs to your CRM to provide analytics and compliment your current email marketing. If your business is slowing down, you need to figure out how to cut through the digital noise and stand out. Business people receive over 120 emails per day. The average Gmail account contains over 8,000 messages. All of your...
2022-12-1938 min
The Entrepreneur MBA Podcast with Stephen HalasnikHow and When to Pivot Your Business With Dennis KellyPivoting is a key strategy in business, but unfortunately, many small business owners tend to wait too long to implement it. Pivoting your business allows you to explore new markets, products, or services that will enable you to expand your revenue or to even help your business survive. In today's podcast, Dennis Kelly from Postalytics and Stephen Halasnik from Financing Solutions discuss how and when to pivot a business for optimal performance.
2022-11-2541 min
Nonprofit Jenni Show169. Nonprofit Marketplace + Nonprofit Trivia + Direct Mail TipsThis week, we continue our series about how to improve your direct mail fundraising campaigns. We chat with Jeff Hitzler from UpDeeds.com about his nonprofit marketplace, which is free for nonprofits to join. And we play Nonprofit Trivia with Stephanie Cory from Stephanie Cory Consulting. In this episode, we mention a few resources you may want to check out! — Find Postalytics at postalytics.com/jennishow — Find UpDeeds at updeeds.com. — Find Stephanie Cory at stephaniecory.com — Get my once-per-week email newsletter, where you can get a short summary of every...
2022-10-3129 minNonprofit Jenni Show168. Hybrid Events + Direct Mail Fundraising + Stock Solicitation TipsThis week, we continue our series about how to solicit stock donations from your supporters. We learn some tips for improving your direct mail fundraising campaigns. Finally, we chat with Joey from Utopia Experience about how to host hybrid events at your nonprofit. In this episode, we mention a few resources you may want to check out! — Find Stock Donator's Guide to Soliciting Stock Donations at stockdonator.com/jenni — Find Postalytics at postalytics.com/jennishow — Find Utopia Experience at utopiaexperience.com — Get my once-per-week email newsletter, where you can get a sh...
2022-10-2429 minNonprofit Jenni Show167. Donation Wish Lists + Direct Mail Fundraising + Stock Solicitation TipsThis week, we continue our series about how to solicit stock donations from your supporters. We learn some tips for improving your direct mail fundraising campaigns. Finally, we chat with Allie from RightGift about how to create a free online wish list for your nonprofit. In this episode, we mention a few resources you may want to check out! — Find Stock Donator's Guide to Soliciting Stock Donations at stockdonator.com/jenni — Find Postalytics at postalytics.com/jennishow — Find RightGift at rightgift.com — Get my once-per-week email newsletter, where you can get...
2022-10-1728 min
The MindShift Podcast with Darrell Evans169: Disrupting the Direct Mail Marketing IndustryWant to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle. Want help to market, grow, and scale your business? Schedule a free strategy session.In this episode:Are you holding on tight to your vision of what your business can do? You may think your attempts could be more effortful and miss your chance to succeed. If you are ready to find out if direct mail marketing is a thing of the past or if past p...
2022-10-1149 minNonprofit Jenni Show166. Donor Touchpoints + Direct Mail Fundraising + Stock Solicitation TipsThis week, we continue our series about how to solicit stock donations from your supporters. We learn some tips for improving your direct mail fundraising campaigns. Finally, we chat with Allie from RightGift about how to create a free online wish list for your nonprofit. In this episode, we mention a few resources you may want to check out! — Find Stock Donator's Guide to Soliciting Stock Donations at stockdonator.com/jenni — Find Postalytics at postalytics.com/jennishow — Find RightGift at rightgift.com — Get my once-per-week email newsletter, where you can get...
2022-10-1130 minNonprofit Jenni Show165. Email Newsletter Tips + Direct Mail Fundraising + Stock Solicitation TipsThis week, we continue our series about how to solicit stock donations from your supporters. We learn some tips for improving your direct mail fundraising campaigns. Finally, we chat with Erica from Rasa.io about how to improve your email newsletters to engage supporters. In this episode, we mention a few resources you may want to check out! — Find Stock Donator's Guide to Soliciting Stock Donations at stockdonator.com/jenni — Find Postalytics at postalytics.com/jennishow — Find Rasa.io on their website at rasa.io — Get my once-per-week email newslett...
2022-10-0328 minNonprofit Jenni Show164. Giving Tuesday + P2P Fundraising + Stock Solicitation TipsThis week, we continue our series about how to solicit stock donations from your supporters. Jenni gives a behind-the-scenes look at how she plans a Giving Tuesday campaign. We also chat with Nathan Krupa from Golden Harvest Food Bank about his organization's annual peer-to-peer fundraising campaign. In this episode, we mention a few resources you may want to check out! — Donate to Jenni's wedding fundraiser at focofairtrade.com/somethingblue — Find Stock Donator's Guide to Soliciting Stock Donations at stockdonator.com/jenni — Find Postalytics at postalytics.com/jenni— Find Jenni's Giving Tuesday...
2022-09-2634 minNonprofit Jenni Show162. Direct Mail + Nonprofits in the News + Stock DonationsThis week, we continue our series about how to solicit stock donations from your supporters. We also chat with Dennis Kelly about how to host a successful direct mail campaign. Finally, we have another segment of Nonprofits in the News In this episode, we mention a few resources you may want to check out! — Find Stock Donator's Guide to Soliciting Stock Donations at stockdonator.com/jenni— Find Postalytics at postalytics.com/jenni — Find the "Why America Gives" study at https://learn.classy.org/rs/673-DCU-558/images/classy-why-america-gives-2021.pdf — Get my once-per...
2022-09-1246 min
find your causeCEOs & CSR - Dennis Kelly, PostalyticsIn our new CEOs & CSR series, once per month we sit down with a for-profit leader (CEO) to discuss their philosophy on giving and how they go about building their organization's corporate social responsibility (CSR) strategy.
In this episode we interview Dennis Kelly, CEO of Postalytics. We discuss how Postalytics is modernizing the printed mail industry and their journey of using data and technology to reduce the industry’s supply chain carbon footprint.
2022-08-0432 min
Play the King & Win the Day!Episode 19 - Dennis Kelly, CEO of Postalytics, talks about the Direct Mail RevivalEpisode 19- We speak with Dennis Kelly CEO of Postalytics. Dennis shares his story of pivoting from a niche related technology provider to offer a full service SaaS Digital Mail Automation Platform in the Cloud. Dennis covers several trends in the market that are moving organizations back to personalized direct mail due to a proliferation in digital email marketing initiatives that are falling short on deliverability and becoming less effective without a complimentary channel like direct mail. Learn how to utilize key CRM and Marketing Platforms such as Salesforce, HubSpot and o...
2022-07-2718 min
Play the King & Win the Day!Episode 19 - Dennis Kelly, CEO of Postalytics, talks about the Direct Mail RevivalEpisode 19- We speak with Dennis Kelly CEO of Postalytics. Dennis shares his story of pivoting from a niche related technology provider to offer a full service SaaS Digital Mail Automation Platform in the Cloud. Dennis covers several trends in the market that are moving organizations back to personalized direct mail due to a proliferation in digital email marketing initiatives that are falling short on deliverability and becoming less effective without a complimentary channel like direct mail. Learn how to utilize key CRM and Marketing Platforms such as Salesforce, HubSpot and o...
2022-07-2718 min
Do Good WorkPhysical Marketing In A Digital World with Dennis KellyDennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years. Highlights Who Dennis Kelly is How he niched down specifically in direct mail How he started with the direct mail market Why direct mail is making a bigger impact Why some companies are struggling with their marketing strategy Is direct mail be...
2022-06-2322 min
Top Business Leaders ShowLessons Learned From a Life of EntrepreneurshipDennis Kelly is the CEO of Postalytics, a fast-growing direct mail automation software company that helps marketers do more in less time. Postalytics syncs your existing CRM to your direct mail campaigns and integrates as a digital marketing channel by offering an all-in-one solution to create, print, mail, and track personalized direct mail postcards and letters. Postalytics is Dennis' sixth startup, and he has been involved in starting and growing early-stage technology ventures for over 30 years. Dennis started in retail sales but now spends his time building products, running data centers, and serving as CEO of angel...
2022-06-2233 min
The Tony Shap Method: Achieving Business Growth and MasteryEpisode 178 Dennis Kelly 1-on-1 Podcast Interview with Tony ShapCompany Name: Postalytics
Company url/domain: https://www.postalytics.com/
Company Linkedin Profile URL: https://www.linkedin.com/company/postalytics/
What does your company do in 5 words or less?
Direct mail automation software
https://www.youtube.com/watch?v=8d6X5oxJ-hQ
Your 50 Word Bio
Dennis Kelly is the CEO of Postalytics, the leader in the fast growing martech field of direct mail automation. Postalytics helps marketers leverage their investments in CRM and Marketing Automation by enabling automated direct mail marketing campaigns to sent, measured...
2022-05-0318 min
SaaS DistrictLive SaaS Website Teardown for Optimizing Copy and UX for Improving Conversions with Christopher Silvestri # 168Christopher is a Conversion Alchemist at Conversion Alchemy, which means he brings copywriting, user experience and digital psychology together to help businesses understand how their visitors and users interact with them and build websites that act as their sales machines, making more money in the process.Chris is a Former UX lead at Zeda Labs & Conversion Crimes, he writes and e-skate at Concrete Surfers (recently sold), has been playing drums for 20+ years in a band, playing basketball for 20+ years and practices Vipassana meditation daily.In this episode we cover:00:00 - ShoutOUT Costumer Messaging via...
2022-02-251h 04
The EcomXFactor Podcast: Ecommerce, Funnels & CROHow To Stand Out From The Competition With Direct Mail | Dennis Kelly & Yaron BeenDennis Kelly, CEO of Postalytics , a direct mail automation solution. Think of Mailchimp or Klaviyo, but for direct mail instead of emails. Postalytics is helping entrepreneurs stand out by offering an easy, fast, affordable, and trackable solution for sending direct mails. Topics Covered: What is the Postalytics origin story? How do marketers who are primarily focused on digital and email marketing test direct mail? Best practices for sending direct mails The future of direct mail and much more... For more info: https://www.postalytics.com/
2022-02-1432 min
Online 🌐 With Amr The Internet Guy, Helping business owners become more successful onlineOnline EP 29, Is Direct mail still a thing? Why is underestimated but still an important tool in your marketing Arsenal - with Dennis Kelly🎧This is Online with Amr The Internet Guy! The show focuses on entrepreneurs and business owners, helping them become more successful in conducting their business on the web without being stuck with Technology 😱, getting a headache, pulling their hairs out, or buying expensive software!
My guest today is Dennis Kelly, Founder and CEO of Postalytics.
We discussed computing, and software that aims to reduce friction in “performance marketing”! I personally did not think that "snail mail" campaigns were still a thing!
But Dennis changed my mind and showed me why direct mail is still a very power...
2022-01-1747 min
Online! With Amr The Internet Guy 🌎 Helping business owners be more successful online ✔✔Online With Amr The Internet Guy Episode 29, Is Direct mail still a thing? Why is underestimated but still an important tool in your marketing Arsenal - with Dennis Kelly 🎧This is Online with Amr The Internet Guy! The show focuses on entrepreneurs and business owners, helping them become more successful in conducting their business on the web without being stuck with Technology 😱, getting a headache, pulling their hairs out, or buying expensive software!My guest today is Dennis Kelly, Founder and CEO of Postalytics.We discussed computing , and software that aims to reduce friction in “performance marketing”! I personally did not think that "snail mail" campaigns were still a thing!But Dennis changed my mind and showed me why direct mail is still a very powerfu...
2022-01-1747 min
Founder Vision with Clearview042 How can we prioritize our energy in a startup?Beginning and growing a startup is a resource-intensive process. It demands time, money, attention, and energy. In a world where all these resources are finite, how can founders prioritize their efforts for maximum results? Dennis Kelly from Postalytics has some ideas. He joins Brian Gupton to discuss strategies such as building a sales pipeline, identifying your core demographic, optimizing content, the benefits of releasing free software, and more.
2022-01-1341 min
Firing The ManHow to Get More Reviews and Reach More Customers Using Direct Mail with Dennis KellyEpisode 106Dennis Kelly is the Chief Executive Officer of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Dennis specializes in technology, product development, sales, marketing, finance and HR. In this episode, he will give us a sneak peek into how he’s grown his business and offer us some tips to be successful in the ecommerce industry. Learn from Dennis how to get more reviews and customers for your business![00:01 - 04:31] Opening SegmentLet’s get t...
2022-01-0452 min
In Systems We Trust29: Create an agile environment in business with Dennis Kelly of Postalytics"The state of your company is not a static thing." For Dennis Kelly, CEO of Postalytics, this became true a few years ago when he decided to rebrand and remarket his company. Postalytics is a software company focused on modernizing the direct mail marketing industry. In fact, they are the world's first direct mail automation tool and were recently awarded "Campaign Management Software" for 2021 by Software World. Dennis and Marquis talk in-depth about how to create and maintain an agile environment and the solutions a company can provide by being adaptable and open. Marquis Murray...
2021-12-1448 min
Long Shot Leaders with Michael SteinThe long journey of the dot com boom with Postalytics Founder Dennis KellyThe long journey of the dot com boom with Postalytics Founder Dennis Kelly Direct Mail Automation software in the cloud - Deep Integration With CRM & Workflows - Making direct mail look, act and feel like a digital marketing channel
2021-12-1047 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE103: Talking the Marriage of Digital & Direct Mail Marketing Automation w/ Dennis Kelly, Postalytics - At the Coalface Podcast - 4 November 2021Dennis is the Founder of CEO of Postalytics - https://www.postalytics.com
Postalytics is a SaaS direct mail marketing automation platform - think of it like Klaviyo but for direct (physical) mail
Postalytics brings the power of segmentation, marketing automation, workflows and sending to an easy to use SaaS direct mail marketing automation platform for brands
Merchants can use the Postalytics interface to create direct mail workflows and campaigns, designate target recipient groups/segments and trigger off the printing and mailing functions, with end to end trackability right from the Postalytics platform
In this episode, Jason and Dennis discuss...
2021-11-0349 min
The Remarkable SaaS PodcastHow digital transformation successfully helps grow and win back customers by leveraging paper-based experiencesThis podcast interview focuses on product innovation that has the power to give marketers the freedom to leverage the combined power of direct and digital marketing while removing the compromises. And my guest is Dennis Kelly, CEO of Postalytics
Dennis is a serial entrepreneur. He started off as a sales guy, spent time building products, and running data centers. Late 90's he co-founded Anyday.com which was sold to Palm in 2000. This immersed him into the world of wireless.
After leaving Palm he co-founded Adjoin to tackle some challenging Webservice management problems. He sold this company to Computer Associates, to th...
2021-08-1842 min