Shows
BrandformanceHow the ex-Head of Paid Media at Hubspot drives growth ft. Rex GelbIn this Brandformance Office Hours episode, we dig into why clicks don't always turn into pipeline and what B2B marketers should actually be optimizing for. Rex walks through how to feed the right conversion signals back to ad platforms, why proxy metrics matter early on, and how to earn more budget by proving out cost per MQL before moving down funnel. We cover channel selection — why Google search is a no-brainer most B2B companies skip, why Meta is wildly misunderstood, and when Bing actually makes sense — plus the case for leaning into AI bidding instead of fighting it...
2026-02-2350 min
Startup DadStop Being A Boring Dad | Pranav Piyush (Dad of 2, Paramark)Pranav Piyush is the co-founder and CEO of Paramark, a marketing analytics company, and a dad to two young children. On his entrepreneurial journey, Pranav has faced health challenges, raised kids without a local support network, and balanced family life with the demands of running a startup. In this conversation, he shared his parenting philosophy alongside his founder wisdom. We discussed:The hero at home: How Pranav’s wife, Charu, has played a key role in supporting his entrepreneurial journey and balancing family life.Startup struggles and family life: The challenges Pranav faced starting a company with two yo...
2026-02-1258 minBrandformanceHow neuroscience can make your marketing more memorable ft. Pranav YadavIn this episode, we dig into how the brain actually processes marketing and why most “attention” metrics fail to capture what really drives behavior. We talk about the difference between being seen and being remembered, why subconscious decision-making matters more than post-purchase rationalizations, and how brands build long-term relevance by encoding meaning into memory. Along the way, we unpack why personalization isn’t the same as connection, what marketers get wrong about measurement, and how neuroscience can help teams design creative that doesn’t just perform, but sticks.About the guest:Pranav Yadav is the foun...
2026-02-0957 min
ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROIThe engineer turned CMO fixing Marketing Measurement | Pranav Piyush (Reforge, Adobe, Dropbox)Pranav Piyush is the CEO of Paramark , where he's devoting the next 15 years of his life to solving Marketing Measurement. In our conversation, he shares his journey from engineering to marketing at companies like Adobe, Dropbox, and Reforge emphasizing the importance of measurement and experimentation in marketing. He also discusses the challenges faced by CMOs, the need for a culture of experimentation, and the significance of strategy in marketing efforts.TakeawaysMarketing measurement is dysfunctional and he saw a glaring gap when he was...
2026-01-2951 minBrandformanceHow "Teach First, Sell Second" can help you close more deals ft. Matt HammelIn this live Brandformance Office Hours episode, Matt Hammel digs into what “teach first, sell second” actually looks like in practice and why education has become one of the most effective growth levers in modern go to market. He breaks down how AirOps uses clear value exchange, genuinely useful content, and systematic reuse to build trust in crowded markets, then connects that approach to how AI search is changing discovery. Along the way, we cover information gain content, why freshness now matters more than volume, when to refresh or prune old posts, and why the teams winning in AE...
2026-01-2645 minBrandformanceHow to use LinkedIn creators to shape perception, build trust, and speed up sales cycles ft. Aneesh LalIn this episode, we dig into how LinkedIn creators shape perception, trust, and buying behavior in B2B — and why one-off influencer posts rarely work. We talk about LinkedIn as the modern “water cooler,” how creator credibility can shorten sales cycles, and why repetition across formats matters more than reach. Along the way, we unpack what brands get wrong about creator marketing, how the algorithm actually affects outcomes, and why the best campaigns change how a category is talked about, not just how a product is promoted.About the guest:Aneesh Lal is the founde...
2026-01-1242 minBrandformanceHow to reach people who are tired of being marketed to feat. Carolyn PollockIn this episode, we tackle one of the biggest challenges facing marketers today: how do you break through when people no longer trust what brands are saying? We dig into why traditional marketing feels hollow to many audiences, how expectations for authenticity and relevance have evolved — and what it really takes to rebuild trust, long-term. Expect real talk about balancing data-driven campaigns with human-first storytelling, shifting from “selling” to “serving,” and how to adapt when attention is scarce but scrutiny is high.About the guest:Carolyn Pollock is the former CMO of Tailored Brands, where she helped gui...
2025-12-2246 minBrandformanceHow UserEvidence’s first in-person event generated $2M+ in pipeline ft. Mark HuberOn this episode of Brandformance, Pranav digs into the real work behind UserEvidence’s first Highline conference — a 100-person, invite-only B2B event in Jackson, Wyoming. Mark walks through how he evaluated third-party events, built conviction for running their own, pitched it internally, set hard attendee criteria, and designed an experience-first format that included wildlife tours, rafting, and a mountain-top content day. He shares the decisions, tradeoffs, and logistics that turned a risky idea into a major pipeline-generating moment for UserEvidence.About the guest:Mark Huber is the VP of Marketing at UserEvidence. His unusual path thro...
2025-12-0847 minBrandformanceHow to turn creative risk into a $1B brand ft. Sylvia LePoidevinIn this episode of Brandformance, Paramark CEO Pranav Piyush sits down with Sylvia LePoidevin, a B2B SaaS marketing leader who helped scale two startups from the ground up into multi billion dollar businesses. Sylvia shares what she has learned about building a brand that people remember well before they ever enter a buying cycle.She explains why relying on polished, helpful content is no longer enough in the age of AI, how personality and lived experience create real differentiation, and why brands that take risks with creativity will win trust faster.What you’ll ta...
2025-11-2443 min
GTMNGTMN - E5 - AI Clones of Your Brain, Hightouch's "Martech Super Brain", Reddit's New Ads!In the fifth episode of GTMN, hosts Pranav Piyush and Austin Hay explore "Super Me," a new company from marketing legend Casey Winters that creates an AI clone of an expert's brain. They then dive deep into Brian Balfour's "king of loops" strategy with Reforge Build, a new platform for prototyping directly from Figma and PRDs. The conversation shifts to the "great unbundling" of martech and the rise of the "composable stack," analyzing how Hightouch Agents is creating a "martech super brain" that can both query and create campaigns. Finally, they cover the explosion of "Ad Agents" f...
2025-11-1438 minGTMNGTMN - E4 - Meta's $16B Scam Ads, LLM Traffic is Dying, Google's AI Chicken AdIn the fourth episode of GTMN, hosts Pranav Piyush and Austin Hay dive into a breaking Reuters report alleging that 10% of Meta's 2024 revenue, or $16B, came from ads promoting scams. They also analyze the massive Q3 ad revenue growth from platforms like Reddit, Amazon, and Applovin, and discuss why Applovin's gaming ad network is a sleeping giant.The conversation then shifts to a surprising report from Kevin Indig showing a decline in LLM referral traffic to B2B sites. Austin explains why the new marketing playbook is to get cited in original content on platforms like Reddit...
2025-11-0741 minBrandformanceHow to Become a Courageous Marketer ft. Udi LedergorIn this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing.About the guest:Udi Ledergor is the Chief Evangelist at Gong, where he helped define and dominate the revenue inte...
2025-11-0649 min
We're Not MarketersMeasure important stuff or die trying w/ Pranav PiyushProduct marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise? Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the crew to drop some inconvenient truths: most PMMs are stuck doing thankless work because nobody knows who actually runs the business. We're talking hypothesis-driven thinking, why talking to customers isn't optional, the statistical traps that make your research garbage, and why that rebrand probably won't save your pipeline. Also:The "HIPPO problem" destroying 90% of PMM effectivenessThe three data pitfalls that make your research worthless (cherry-picking is just the start)W...
2025-11-0645 minGTMNGTMN - E3 - The $160B Martech Lie, GM's $1B Agency Cut, Ramp's Office StuntIn the third episode of GTMN, hosts Pranav Piyush and Austin Hay analyze a shocking McKinsey report that found zero marketing leaders can measure martech ROI, despite a $160B global spend. They also break down GM's decision to cut $1B and bring brand strategy in-house, shifting agencies to focus only on creativity. The conversation covers Ramp's viral live stream with Brian Baumgartner, YouTube's dominance as the #1 "Total TV" platform, and why "AI Agents" in sales tech might just be a marketing buzzword
2025-10-3149 minBrandformanceHow Next-Gen TV Advertising Can Expand Your Audience ft. Tara SilhaIn this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV advertising strategy. She explains why TV still drives scale, trust and brand credibility in a way few other channels can match, and how blending linear and CTV can help you reach audiences you might be missing. Whether you’re considering TV for the first time or refining your buying playbook, listen in for an actionable framework for integrating TV into your growth engine.About the guest: Tara Silha is a media executive wit...
2025-10-2749 minGTMNGTMN - E2 - Google Hiding AI Content, Sora's Explosive Growth, Netflix's New Playbook!In the second episode of GTMN, hosts Pranav Piyush and Austin Hay dive into the explosive growth of OpenAI's Sora and the subsequent IP backlash from major players like Disney. They analyze a groundbreaking report revealing how Google appears to be filtering AI-generated content from search results. The conversation also covers Netflix's new strategic playbook, including a partnership with Spotify and a push into multiplayer gaming. The episode explores the real-world impact of AI on marketing, from hilarious ad fails to shifting career trends and the rise of independent strategists.
2025-10-1741 minBrandformanceHow LinkedIn Drove 841% Conversion Lift ft. Jae OhIn this episode of The Marketing Scientists, LinkedIn Senior Director of Product Management Jae Oh challenges marketers to rethink how they measure ad performance. He explains why LinkedIn's new Conversion Lift Testing—which compares exposed and control groups—is more accurate than the traditional attribution used by many brands. Reporting conversion lift as high as 841%, Oh argues that everything in marketing is incremental: each action drives an outcome, the key is defining exactly which actions deliver value.About the guest: Jae Oh develops products that empower marketers to effectively measure campaign performance, improving marketing strategies through data...
2025-10-1335 minGTMNOpenAI AgentKit, Amex & PayPal Launch Ads, TikTok is Back!In the inaugural episode of GTMN, hosts Pranav Piyush and Austin Hay discuss the latest innovations in go-to-market technology, focusing on OpenAI's recent developments, including the introduction of an app directory and SDK. They explore the implications of these changes for both consumer and enterprise applications, the evolving landscape of marketing strategies, and the challenges posed by declining social media usage. The conversation also touches on the rise of ad networks among major companies and the future of Meta's AI strategy, concluding with thoughts on the potential for a new wave of digital marketing.00:00 - Introduction to GTMN00:46...
2025-10-0937 min
The Dave Gerhardt Show (from Exit Five)How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story.Dave and Pranav cover:How to translate your company narrative into concrete marketing campaigns and creative hooks across channelsWhy creative output (not measurement) is the biggest bottleneck for most B2B marketing teams todayThe frameworks like category entry points, jobs-to-be-done, and behavioral ps...
2025-09-2557 minBrandformanceHow Webflow's Growth VP Mixes Creativity With Data-Driven (and Predicts Consumer Actions with 85% Confidence) ft. Josh GrantIn this episode of The Marketing Scientists Podcast, Josh Grant, VP of Growth at Webflow, shares his winning formula for the art and science of growth. He explains how AI is leveling the playing field and making creativity a key differentiator, as brand provides significant leverage beyond what efficiency-focused experimentation alone can achieve. But he also advocates for data-driven strategies and understanding the "why" behind successful initiatives—including how Affirm's "next best action model" predicted consumer spending with 80-85% confidence.About the guest: Josh Grant is Head of Growth at Webflow, and an award-winning marketing executive at...
2025-09-2239 min
The Intelligent MarketerFrom Measurement to Orchestration, with Paramark's Pranav Piyush“Creative is Batman, measurement is Robin,” says Pranav Piyush, co-founder & CEO of Paramark. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why measurement should support, but not replace, bold marketing ideas; and how Paramark is helping CMOs and CFOs find common ground. They also discuss what it takes to build an experimentation culture inside a marketing org, what great planning and forecasting looks like, and how founder-led marketing can scale without losing authenticity.
Links:
Paramark
Pranav's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
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This episode
2025-09-1647 minBrandformanceHow Grammarly Made YouTube Ads a Hit ft. Shanik PatelIn this episode of the Marketing Scientists Podcast, former Head of Growth at Grammarly, dives deep into his recipe for success with YouTube Ads. He explains how to decide if YouTube could be a winning platform for your brand, and how to build your strategy—from targeting to bidding and structuring. He also decodes platform-specific nuances like post-click optimization, and how to measure the true ROI of your YouTube campaigns. About the guest:Shanik Patel scaled Grammarly's YouTube advertising from zero to hundreds of millions in profitable ad spend. Now, he helps ambitious brands unl...
2025-09-0959 min
Growth Talks: Growth Marketing Strategies & InsightsThe Modern CMO: Balancing Strategy, Storytelling, & Finance | Pranav Piyush (Paramark, Dropbox, BILL)Marketing today should be a team sport. The companies that thrive are the ones who align product and brand around a shared mission.
In this week’s episode of Growth Talks, Pranav Piyush, CEO of Paramark, joins host Krystina Rubino to share leadership strategies for aligning product, marketing, and finance to drive business success.
As a former marketing leader at companies like BILL and Adobe, Pranav unpacks how to recognize growth plateaus, lead change with clarity, and foster high-trust relationships with finance.
From refining your brand-performance connection to activating your community as a tru...
2025-09-0248 minBrandformanceWhy VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila and Roberto explain why the best marketing teams are ditching the brand-versus-performance debate. They also share why VEED.io blends new and old school media (including a big bet on 2000+ New York City billboards) to reach their audiences---and keep the content flywheel spinning.About the guests:Leila Woodington is CMO of VEED.io, having spent the past 20 years...
2025-08-2539 minBrandformanceConfluent's Data VP on Testing vs. Overcommiting, and How Not to Waste $40M on BrandingIn this episode of the Marketing Scientists Podcast, Rucha Fulay, Data VP at Confluent, discusses how real-time data can drive resilient growth for B2Bs. Drawing from her journey at Chime, Credit Karma, and now Confluent’s data streaming platform, she explains why AI makes batch processing obsolete––and real-time data a necessity. Rucha recounts a jaw-dropping $40M rebranding flop that ignored data, shares why even smaller companies should hire full-stack talent, and advocates for B2B marketers to measure success on leads vs. revenue.About the guest: Rucha Fulay is a season...
2025-08-1131 min
Beyond The Billboard90% of Attribution Tech Is Theater (with Pranav Piyush) | Ep. 22Greg Wise and Charlie Riley welcome Pranav Piyush, CEO of Paramark, for a brutally honest conversation about marketing measurement, attribution myths, and why most dashboards should be deleted.ㅤDrawing from experience at Dropbox, Pilot, Magento, and Bill, Pranav outlines what’s broken in traditional analytics—and why a statistical foundation is non-negotiable for modern marketing leaders. From “dashboard theater” to why 80% of campaigns fail (and why that’s normal), this episode is a wake-up call for anyone still defaulting to vanity metrics.ㅤThe trio also breaks down why out-of-home marketing fails without creati...
2025-08-0534 minBrandformanceWhat MoEngage Learned From Apple, Amazon — and the DTC PlaybookIn this episode of the Marketing Scientists Podcast, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot like DTC. Drawing inspiration from Apple’s emotional storytelling and Amazon’s experience-driven branding, Aditya explains how the best B2B marketers are ditching playbooks built on CAC and spreadsheets and replacing them with narrative, positioning, and trust.He also dives into why most companies fail at category creation, how to win mindshare with brand-first messaging, and why emotional resonance is the real growth unlock in crowded markets.
2025-07-2846 minBrandformanceBrand vs. Performance: The Truth B2B Marketers IgnoreIn this episode of the Marketing Scientists Podcast, Peep Laja breaks down why most B2B marketers are stuck chasing performance metrics — while ignoring the brand fundamentals that actually drive long-term growth. Peep explains why mental availability matters more than MQLs, how category size can make or break your entire business, and why most B2B companies are still decades behind their B2C peers.We dive into the real relationship between brand and performance, how to design category entry points that influence buying decisions, and why tracking brand lift is the smartest marketing investment yo...
2025-07-1444 minBrandformanceHow Netflix, Nike, and Startups Win with Customer Lifetime ValueIn this episode of the Marketing Scientists Podcast, Daniel McCarthy breaks down how top brands like Netflix and Nike use customer lifetime value (CLV) to drive smarter growth decisions — and why most startups are still stuck on outdated metrics.We dive into the science behind CLV modeling, what CAC doesn’t tell you, and how to use predictive analytics to scale efficiently. Daniel also shares how CLV can shape everything from brand strategy to investor valuation, and why cohort retention is the growth metric that actually matters.About the guest: Dani...
2025-06-3044 minThe Dave Gerhardt Show (from Exit Five)B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix.Dave and Pranav cover:Real-world results from 7 B2B ad campaigns, including branded search, YouTube, billboards, and Performance MaxWhy most marketers are misusing the word “test” and how to run true experiments with lift, control, and causalityHow even small teams can apply experiment design...
2025-06-2654 minBrandformanceThe Real Reason Startups Don’t Scale (It’s Not Product)In this episode of the Marketing Scientists Podcast, Elaine Zelby shares the real levers behind startup growth — and it’s not just product or GTM strategy. Elaine dives into how culture, hiring, and operational systems shape whether a marketing engine can actually scale.From building trust and clarity across teams to designing systems that don’t break at $10M ARR, Elaine breaks down what most founders miss. She also shares why brand is often an output of culture, how to hire for execution and alignment, and why growth marketing fails without shared values at the core.
2025-06-1643 minBrandformanceHow Cash App Scaled to 9 Figures — Without Wasting a DollarIn this episode of the Marketing Scientists Podcast, Dyan Khor shares the strategy behind Cash App’s explosive growth, and why true scale requires more than channel hacks. Dyan built Cash App’s full-funnel growth engine, developed user-level LTV models, and implemented incrementality testing before iOS 14 changed the game.We dive into how brand, creative, and product come together to drive results; why “growth” isn’t a department , it’s a company strategy; and how AI is reshaping team workflows, content pipelines, and experimentation velocity.About the guest:Dyan Khor...
2025-06-0249 min
AI to ROI (fka Metrics that Measure Up)Measuring and Forecasting Marketing ROI - with Pranav Piyush, Founder and CEO ParamarkThere is a famous saying that goes something like this "Half of my advertising (marketing) investment is wasted, the trouble is I do not know which half". This quote is credited to John Wanamaker over 100 years ago, and many marketers feel the same in 2025!Pranav Piyush is the founder and CEO, Paramark and they are attempting to make this quote not quite as relevant or correct in the future. Paramark is a marketing measurement and optimization platform designed to help businesses understand the true impact of their marketing efforts across various channels. By leveraging advanced statistical methods...
2025-05-2331 minBrandformanceHow This Team Launches 1,000 Ads a Week — and Finds the WinnersIn this episode of the Marketing Scientists Podcast, Nik Sharma and Ari Murray of Sharma Brands break down how they manage one of the most creative and data-driven growth machines in e-commerce. From launching up to 1,000 ads a week to testing across every stage of the funnel, they share how smart systems — not just instincts — drive results.We dive into the shift from DTC to retail, why attribution is mostly noise, how incrementality testing is changing everything, and why creative velocity (done right) beats any channel hack. They also unpack the impact of AI on work...
2025-05-1935 minBrandformanceThe Growth Myth Every Startup Needs to UnlearnIn this episode of the Marketing Scientists Podcast, Amrita Mathur, former marketing leader at Superside, ClickUp, and Zapier, shares hard-earned truths about startup growth, product-market fit, and why creativity — not just tactics — drives sustainable success.Amrita challenges the common myths around growth hacking, breaks down why product strategy is inseparable from marketing strategy, and explains how smart brands are navigating the AI disruption without losing their edge. She also dives into the importance of differentiation, the hidden power of creative obsession, and why building your own brand “universes” is the future of marketing.About...
2025-05-0547 minBrandformanceWhy Creative Is Still Media’s Biggest Blind SpotIn this episode of the Marketing Scientists Podcast, Ian Martins, Managing Director of Zenith, joins us for a no-filter look at the modern agency world. Ian unpacks why the creative/media divide is still costing brands big money, how the traditional agency model is ripe for reinvention, and why the current obsession with AI-driven cost savings is missing the point.We explore the rise of "Power of One" models, why media teams need a seat at the creative table, and how smart brands are blending brand + performance thinking. Ian also shares practical insights on creative testing, algorithmic...
2025-04-2148 minBrandformanceHow This Startup Is Hacking B2B Ads on TikTok, Instagram, and AmazonIn this episode of the Marketing Scientists Podcast, Keith Putnam-Delaney, CEO of Primer, reveals how his company is reinventing B2B audience targeting across channels like TikTok, Instagram, and even Amazon. He unpacks the limitations of traditional ad targeting, the misconceptions around "dead" channels, and why marketers need to rethink attribution and incrementality. Keith also dives into the evolving role of AI in advertising, shares a spicy take on LinkedIn ads, and explains how creative and audience experimentation is still the ultimate unlock.About the guest: Keith Putnam-Delaney is the co-founder and CEO...
2025-04-0740 minBrandformanceWhy 97% of B2B Leads Fail—And What to Do InsteadIn this episode of the Marketing Scientists Podcast, Kerry Cunningham, former Forrester analyst and now Head of Research at 6sense, unpacks the broken state of B2B marketing. He explains why most MQLs are a dead-end, how the concept of “buying groups” is transforming the demand funnel, and how third-party intent data—when combined with AI—can actually deliver real insight. Kerry also shares the backstory behind the famous Demand Unit Waterfall, reveals what most marketers get wrong about in-market signals, and offers a data-backed strategy for winning more high-intent buyers.About the Guest:Kerry...
2025-03-2450 min
Growing Forward: Lead like the top 1% in growth, marketing, & productHis Startup Got into YC, Grew 10x in 6mos - Then His Co-Founder Asked Him to Leave (Pranav Priyush)Pranav Piyush, CEO and Co-Founder of Paramark, shares the moments that shaped his journey from scaling a YC startup to facing a co-founder breakup and battling imposter syndrome while fundraising. He reflects on the tough feedback that shook his confidence at Dropbox, the mindset shifts that kept him moving forward, and why resilience isn’t just about working harder, it’s about trusting your instincts, staying clear-eyed under pressure, and embracing the uncomfortable moments that lead to real growth.Pranav opens up about:The wake-up call that forced him to rethink how he navigated internal politicsHow his...
2025-03-1852 min
Always Be Testing#75 Unlocking Affiliate Marketing ROI with Media Mix Modeling | Pranav Piyush, CEO | Paramark.comIn this podcast episode, Pranav Piyush joins the conversation to discuss marketing measurement and incrementality, with a focus on affiliate and influencer marketing. The discussion highlights Media Mix Modeling (MMM) and its growing accessibility through open-source tools and lower costs, positioning it as a key attribution method in the coming decade. The episode explains the difference between attribution and incrementality, contrasting the limitations of multi-touch attribution (MTA) with MMM's cause-and-effect approach. Pranav shares insights on how MMM can help brands assess the impact of various marketing channels, including those that are traditionally difficult to track. Listeners will also gain...
2025-03-1146 minBrandformanceHow to Stop Wasting Ad Spend and Prove Marketing ROIIn this episode of the Marketing Scientist Podcast, Pranav Piyush, CEO of Paramark, breaks down the flaws of traditional marketing attribution and why Incrementality Testing is the key to smarter budget decisions. He explains why Multi-Touch Attribution (MTA) often misleads marketers, how Marketing Mix Modeling (MMM) compares, and why most brands are wasting money on ad spend without realizing it.Pranav shares insights on why marketers should rethink their brand search ad spend, how to run effective marketing experiments, and the role of causality in measurement. He also discusses how top brands are using incrementality testing to...
2025-03-1050 min
Demand by Omni LabEP 49: How to Run an Incrementality Test with Pranav Piyush @ ParamarkEvery marketer wants to have more confidence that the experiments they run have a causal impact on the business. In this episode of Demand, Jonathan Bland, Co-Founder of Omni Lab, sits down with Pranav Piyush, founder of Paramark, to cut through the noise around incrementality testing and get real about measuring marketing impact.For B2B marketers tired of questionable attribution models and vanity metrics, this episode delivers actionable insights on:- Why traditional attribution methods might be lying to you- Who should be running incrementality test- What an...
2025-02-2851 minBrandformanceMarketers Are Wasting Money—Here’s the Fix!In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase surveys. He explains how brands can use these surveys to validate marketing attribution, uncover hidden customer insights, and make smarter advertising decisions. Matt also shares his journey from e-commerce operator to SaaS founder, the challenges of attribution in today’s fragmented landscape, and why first-party data is more important than ever.Tune in to learn how innovative brands are leveraging Fairing’s insights to optimize ad spend, improve customer trust, and drive revenue growth.
2025-02-2430 minBrandformanceHow AI-Driven Experiments are Changing Growth Marketing!In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-time optimization.About the Guest:Neha Mittal is the CEO and co-founder of Just Words, an AI-driven experimentation platform for lifecycle...
2025-02-1033 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers216 - Customer Research Is Baked Into Our DNA But We Need To Be Intentional (Pranav Piyush, Paramark)Pranav Piyush is Co-Founder and CEO at Paramark. Paramark (Pre-Seed) helps CMOs and CFOs invest in marketing with confidence and predictability.Here’s what we cover:I see the book Alchemy on Pranav's bookshelf and it's about "chasing the magic" so have to ask what got him into it;How do you incorporate customer research at Paramark? What are some of your goals with this research;What have been the results;Why is customer research important;Challenges with customer research;Pr...
2025-01-2925 minBrandformanceThe SECRET to SaaS Growth No One Talks AboutIn this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution models and emphasizes the importance of focusing on incrementality to drive revenue growth. He also delves into the evolving landscape of SaaS pricing models, highlighting the shift towards usage-based pricing and the need for companies to adapt. Additionally, Kyle shares his insights on the critical role of customer success in driving SaaS growth and the importance of early customer adoption. About the guest:Kyle Poyar, a former VC at OpenView and the author behind Growth Unhi...
2025-01-1336 minBrandformanceBrand vs. Performance is a LIE! Here's the TRUTH! With Guest David HerrmannIn this episode of the Marketing Scientists Podcast, David Herrmann discusses the importance of community building in e-commerce marketing, the evolving role of organic marketing, and how to effectively leverage AI in media buying without losing the human touch. He also shares his insights on creative diversity, the future of measurement in a privacy-first world, and the delicate balance between brand and performance marketing. About the guest:David Herrmann, President of Herrmann Digital, has managed billions of dollars in ad spend across various platforms like Facebook, Google, TikTok, and more. David shares his incredible journey from t...
2025-01-1339 min
The Efficient Spend PodcastThe Paramark Playbook: Scaling Success with Marketing Science | Pranav PiyushSUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!In this episode of the Efficient Spend Podcast, Pranav Piyush, Co-Founder of Paramark, shares his journey from consulting and product management to becoming a founder, with a focus on optimizing media mix and marketing spend. He discusses key lessons from his time at PayPal, Dropbox, and Invoice2go, touching on topics like conversion rate optimization, attribution challenges, and incrementality.About the Hos...
2024-12-1036 minThe Dave Gerhardt Show (from Exit Five)#191: Drive | How To Measure Your Marketing Efforts with Pranav Piyush, Co-Founder & CEO of ParamarkThis episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush, Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution.Pranav covers:Why attribution models like first-touch and last-touch are outdatedHow to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand.How to present marketing's value to the CFO and CEOTimestamps(00:00) - - Intro to Pranav
(06:35) - - Marketing IS Measurable
(07:18) - - What Does Attribution Mean?
(10:33) - - Do...
2024-11-0747 min
RevOps FMGoing Deep into Marketing Mix Modelling and Incrementality - Pranav PiyushAttribution remains one of the hardest challenges in marketing. It affects literally EVERYTHING: how we’re perceived as a discipline, the strategies we pick, the activities we decide to do—even how we justify our existence. B2B companies generally use some combination of first touch, last touch, or multi-touch attribution. They may apply those approaches very diligently and rigorously, but few stop to consider whether those methods are valid and sound. How do we know whether attribution actually predicts anything? Are we just deluding ourselves? And if we tear down MTA, what do w...
2024-10-2155 min
BrandformanceThe great debate: Marketing's role in B2B with Bill MacaitisToday's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs.- Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.
2024-09-0637 min
Humans of Martech135: Pranav Piyush: Why multi-touch attribution is broken and what you should do insteadWhat’s up everyone, today I have the pleasure of sitting down with Pranav Piyush, Co-Founder and CEO at Paramark. Summary: Pranav guides us out of the labyrinth of multi-touch attribution under the clear sky of incrementality and causality, urging marketers to focus on whether their efforts genuinely drive sales that wouldn’t happen otherwise. Early-stage startups can benefit by prioritizing simple methods like geo-based testing over complex attribution models, allowing intuition to guide resourceful experimentation. By understanding the underlying motivations and true causality behind customer actions, marketers can craft campaigns that resonate deeply and drive real resu...
2024-09-0353 min
BrandformanceLifecycle Marketing: Strategies for effective measurement with Ashley Faus, AtlassianToday's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: - The art of storytelling and persuasive communication. - How Ashley thinks about measuring the impact of her Lifecycle team's work- How Lifecycle is embedded in everything that Atlassian does.
2024-08-3042 min
BrandformanceGrowing a business without invading privacy with Matt Henderson, SentryToday's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode: -Why Sentry killed all cookies on their website.-How Sentry was still able to grow the business through marketing without invading their audience's privacy. -How Sentry measures the success of their marketing.
2024-08-2339 min
BrandformanceMarketing experiments: How to get it right and what to avoid with Rishabh JainToday's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. He holds a PhD from MIT.Three things that I think you'll enjoy in this episode:1...
2024-08-1643 min
BrandformanceLeadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today. Are CMOs better positioned to be CROs?What do sales leaders think about brand versus performance marketing? Is the ZIRP Era growth over?
2024-07-1233 min
BrandformanceNavigating CMO Challenges and AI in Marketing with Drew NeisserToday’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:Are humans or AI better at acquiring traffic through content?The top challenges CMOs are currently facing and strategies to overcome themHow to help your CEO understand the value of marketing
2024-07-0544 min
BrandformanceStriking a balance between brand and performance marketing with Mayur Gupta (Kraken)Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about: Switching careers from engineering to marketing The four eras of marketing How to balance brand and performance, including a behind the scenes of the F1 sponsorship
2024-06-2844 min
BrandformanceOptimizing your marketing mix with Rand Fishkin (SparkToro)Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:Al the ways marketing attribution is broken.How SparkToro is bringing a new level of audience research to marketers everywhere.How best to optimize your marketing mix.
2024-06-2148 min
BrandformanceMaking an impact with your brand with Sujani Dwarak (Thumbtack)Today's guest is Sujani Dwarak. Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: You don't need fancy shoots and budgets to make an impact with a brand. How to avoid false accuracy in marketing measurement. How to measure brands' impact with incrementality testing.
2024-06-1433 min
BrandformanceLongevity in marketing leadership positions with Matt Kaufman (Qualia)Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.How adaptability, mediation, and advocacy helped him during his time at QualiaHis go-to motions for Qualia: thought leadership, events, and customer and community marketing.The comeback of the First Principles Thinking
2024-06-0735 min
The Content Cocktail HourExploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark.In this episode, Jonathan Gandolf and Pranav dive into the intricacies of B2B marketing, exploring the shift from traditional content syndication to innovative content discovery and distribution. They'll tackle the question of marketing accountability, discussing how to demo...
2024-06-0425 min
BrandformanceCreativity in modern marketing with Ben Dutter (Power Digital)Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:How he led Power Digital's transformation after his arrival. If 95% of marketing tasks are going to be done by AI.The importance of creativity in modern marketing.
2024-05-3139 minThe Dave Gerhardt Show (from Exit Five)#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav PiyushDave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.They discuss things likeWhy marketing attribution is hardThe essential elements of predicting marketing resultsWhich leading indicators to follow and how to tie them...
2024-05-2746 min
BrandformanceHow to make testing fun with Mustafa Ibrahim (HelloFresh)Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa:How different sectors approach marketing scienceAgility over specializationEducating teams about the significance of testing in marketing strategies
2024-05-1030 min
BrandformanceUnconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:Embracing unconventional paths Timing & stage sensitivity for brand investments Hyper-regional out-of-home advertising strategies
2024-05-1033 min
BrandformanceNavigating the shifting MarTech landscape with Austin Hay (ex Branch, Ramp, mParticle)Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp, and operations and go-to-market positions at Runway, mParticle, and Branch. With a focus on flexibility and intelligence, Austin is revolutionizing the CRM space with Clarify. Here are three things I learnt from Austin:Significant changes in the MarTech landscape Resetting expectations on what is trackable in marketingHow the traditional concept of the Customer Data Platform is evolving
2024-05-1036 min
BrandformanceHow to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:The difference between a vendor and a partner when it comes to marketing agenciesSerendipity through diversityA structured process for naming
2024-05-1036 min
BrandformanceBehind the scenes of successful events and videos with Kishore Kothandaraman (Goldcast)Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a stint in Consulting, Healthcare, and an MBA from the Harvard Business School, Kishore started Goldcast nearly 4 years ago and has raised 10s of millions of dollars. Here are three things I learnt from Kishore:What makes an event successfulHow events, content, and video are morphing into one unitWhere AI is having the most impact in video and events
2024-05-1026 min
BrandformanceWhat is behavioral science and experimentation with Shirin OreizyToday’s guest is Shirin Oreizy, Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. Shirin and her team employ The Science of Design™, a mixed-method research model, to craft superior outcomes for clients in marketing and product development. She's a sought-after speaker, spotlighted in Forbes, and has recently collaborated on projects with researchers from Harvard and Duke. Here are three things I learnt from Shirin:What is behavioral science and what does it take to design successful experiments?How can teams start with this methodology?How we should think about the recent cont...
2024-05-1024 min
BrandformanceWhy you should invest in social proof with Mark Huber (UserEvidence)Today’s guest was Mark Huber. Mark, VP of Marketing at UserEvidence, a platform that supports brands to collect stats, intelligence, and proof from their customers to use in their go-to-market motion. Mark’s been in the startup ecosystem for ages including working at Metadata and advising Navattic. Here are two things I learnt from Mark:Importance of social proof using available intelligenceHow Mark built the pipeline model at UserEvidence and how it’s changed the game.
2024-05-1028 min
BrandformanceFirst party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:The difference between first and third party intent dataWhat the common sources of third party data are and how does reverse IP look up workHow are folks leveraging Koala to grow
2024-05-1026 min
BrandformanceThe growing awareness of gaps in attribution with Barbara GalizaToday’s guest is Barbara Galiza. Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-driven decision-making and analytics, having worked with top tech firms like Microsoft and WeTransfer as well as leading marketing agencies. Here are three things I learnt from Barbara:The importance of campaign taxonomy establishmentWe talked about the ML based optimization on ad platformsGrowing awareness of attribution gaps
2024-05-1031 min
BrandformanceThe Best Definition of Marketing with Seth Matlins (Forbes)Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:Don't use celebrity and media just for the sake of it.How the CMO needs to become the CEO of the function and what that means. The best definition of marketing!
2024-05-1025 min
Giant Leaps for Brandkind"Everything in marketing is an experiment" and exactly how to measure marketing ROI with Pranav Piyush, CEO of ParamarkPranav Piyush is a tech marketing leader-turned-founder. In this episode, we discuss breaking down marketing silos, the three ingredients needed for a successful marketing team, and how to think about ROI — from brand to performance and back again.
2024-04-1442 minThe Dave Gerhardt Show (from Exit Five)#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.They discuss things likeThe challenges of marketing measurementShort-term vs. long-term investmentsUTM tagsHow to understand the correlation between each marketing channel and pipelineMeasurement for...
2024-04-0854 min
Hit RefreshPilotWelcome to Hit Refresh! The podcast is hosted by Surampudi Tejas, Pranav Patil, Anuj Deshmukh and Piyush Deshpande. A Podcast By Students, For Students. We discuss important topics that can help students and provide some unique perspectives. We have special guest episodes every Saturday and we talk to industry specialists in various walks of life so Stay Tuned!! --- Send in a voice message: https://anchor.fm/hit-refresh/message
2021-07-0105 min
The Piyush Kukreja Show | Digital Marketing Podcast in HindiHow to start and run Digital Marketing agency successfully? Ft.Pranav JhaAre you planning to start your own Digital Marketing Agency?
Yes?
then this episode is for you.
In this episode, I have invited Pranav Jha to share his agency journey and insights on starting and running a successful Digital Marketing agency.
Pranav Jha has been working as a Digital marketing expert for different industry and have excelled in The Paid Marketing with more than 7+ years of Experience
Pranav is the Director of AP Web World and co-founder of PIMS.
He has worked with 300+ clients worldwide and helped...
2020-04-191h 13The Piyush Kukreja Show | Digital Marketing Podcast in HindiEverything you need to know about Digital Marketing JobsFinally, after 6 months of procrastination, I am back on my Podcast game.
In this episode. I invited Pranav Jha to talk on Digital Marketing Job Profiles.
Pranav Jha has been working as a Digital marketing expert for different industry and have excelled in The Paid Marketing with more than 7+ years of Experience
Pranav is the Director of AP Web World and co-founder of PIMS.
He has worked with 300+ clients worldwide and helped the Companies, Startups, business firms in increasing their brand presence for the growth of their business.
If...
2020-02-2857 min
Baaton Ki TherapyGames of NewsWith Shweta Kothari. When we talk about news today, a lot of times surprisingly is from a lot of social media platforms which scares a lot of people. We hear from a senior correspondent an anchor and now moving to a digital space in the “news” space in India. We talk about the news agencies and how the information flows through them. From local challenges of fixing and managing the fake news cycling around in the cycle to something that affects the whole nation! Personal experiences along with some anecdotes that fill this whole conversation, we are still learning from...
2019-05-021h 04
Baaton Ki TherapyDabble In Doodle AgainWith Mounica Tata. We continue our conversation with the amazing Mounica and her fabulous world of doodles. We finally move away from MS Paint and get to the photoshop side of things. How important is understanding the essence of topics you have been given to pour your heart out while drawing something. She explains how some of her doodle got her in hot water with close minded people, but again she said strong and moved on! Mounica also touches on the book she has released and what a phenomenal success that has been. We discuss how easy people think...
2019-04-2522 min
Baaton Ki TherapyDabble in DoodleWith Mounica Tata. The basic question in life is about what makes you happy and brings a smile on your face, well for our guest in this episode is doodling her life stories and experiences. These may be topics that people might not even talk about or would avoid talking about but then which is why she is so impactful and very funny. When she draws something that brings out a laugh but also makes you think about the deep meaning of what you saw, that’s a rare quality. This is also apparent in her thought process and ou...
2019-04-1826 min
Baaton Ki TherapyGreat Indian Bake Off Part IIWith Deeba Rajpal, we continue the conversation where we left off! On the amazing street food and why you should definitely try them out. We talk about some amazing moments in her life which left Prag and Piyush mouth watering and open. They talk about their important moments in life from getting a call from a “michelin star” chef to fondly remembering one of the best food travel show hosts in India. The ease of implementing the “healthy” part of baking in your life and making sure you can follow and help others to follow! From ted talks to a mega i...
2019-04-0432 min
Baaton Ki TherapyGreat Indian Bake Off Part Iwith Deeba Rajpal! One of the most inspiring people that you will get a chance to talk to! Its said that when you talk to a "guru" in their field you feel inspired and in awe not just by their knowledge but by their humble attitude towards their work. This was the same feeling Piyush and Prag had when they had their conversation. Her accolades are not just amassing a huge following on Instagram and Twitter, not just shooting for Vikas Khanna's cook book but to provide a healthy alternative to the most delicious sweets you can ever imagine...
2019-03-2831 min
Baaton Ki TherapyPack Your Bags!With Bhupendra Singh. A true form of a traveller is backpacker and his best friend is a backpack. Prag and Piyush share their travel stories, the experiences and their bucket lists with a pro on backpacking the desi style! Bhupendra has some amazing anecdotes from the roads less travelled around the world, places that are on the map but not on people’s itinerary. His experience of visiting the “burning man” which is a living breathing organism on its own! The people you meet, the cultures you interact with and the love you bring back with you. From Bareli to Abu...
2019-03-2137 min
Baaton Ki TherapyLet's get inked! Part IIWith Lokesh Verma from Devilz Tattooz. Piyush and Prag continue their conversation with Lokesh with a twist on the "Rapid Fire" round! They share stories about their tattoo experiences and what madness that goes on in the shop! Lokesh shares his first tattoo experience on a person that too a very special person! How the culture has shifted from people not understanding why one is getting a tattoo to someone accompanying their kid for his/her first tattoo. Certain tips for the people who are getting their first inks since its going to stay with you forever and ever...
2019-03-1438 min
Baaton Ki TherapyLet's get inked! Part IWith Lokesh Verma, the prolific and an amazing tattoo artist! He is one of the best tattoo artist you can find in India. His “Devliztattooz” is a haven for people to get their style tatto-ed on their body. Tattooing is an art that has permanence attached to it, it is a commitment. This has evolved from being a fad for fashion, this is something that which is close to your heart and soul. The journey is amazing from getting a tattoo to becoming the juggernaut he is in the tattooing world. Some anecdotes on how he started and the expe...
2019-03-0728 min
Baaton Ki TherapyLook's like I am flying! Part IIWith Said Chougle and giveaway sponsored by Temple Pilots. We continue talking to Sajid and his amazing journey into the world of aerial extreme sports. He shares some amazing experiences from when he encounters admirers and concerned “well wishers” about his passion. Some tragic stories that touches your heart and his upbeat attitude towards those are pretty inspiring.
His motto would be to do what your heat says and absolutely follow your dreams! That’s the mantra for happiness and success will follow!
To win an amazing giveaway! please follow us on our social...
2019-03-0133 min
Baaton Ki TherapyLook's like I am flying! Part IFeaturing Sajid Chougle. The part 1 of this episode takes Piyush and Prag to the world of extreme aerial sports! Sajid is a base jumper, sky diver and a wing-suit flyer which for a lot of people is just names on their bucket list. They talk about the journey of a common guy from a "no nonsense" planned life to become one of the most famous name in India for anything related to jumping out of the plane or from a mountain or "suit-up" before you jump! The culture of extreme sports, not just the glamorous part but the efforts y...
2019-02-2129 min
Baaton Ki TherapyFoodgasm Part IISecond part of our Foodgasm episode! We continue from where we left last time, more amazing stories from Bhavna Kalra and some more insights on her thought process on cooking some amazing food! Some funny instances and oh my god moments from all their lives. Piyush does spill some beans on his mum’s antics. They talk about making some healthy options for food and still enjoy them, their food preferences and general banter! An amazing conclusion to an awesome and inspiring conversation with Bhavna Kalra. We hope this has nudged you towards eating and making some good home co...
2019-02-1435 minBaaton Ki TherapyFoodgasm Part IFirst part of our first two parter episode! We talk to Bhavna Kalra truly a connoisseur of food. She had been recognized as top 15 Indian bloggers, she runs a superb website that has a lot of recipes and once you start scrolling down her 2000+ pics on instagram you will definitely want to cook something good! And mind when we say cook, all of that you see is home made and yes that’s what we talk to her in this episode. How her journey into home made food, what goes behind preparing the food and how her honest pics ha...
2019-02-0728 min
Baaton Ki TherapyTraveller's TaleTravel they say is a bug that bites everyone at some point in the their life. We talk to Nishant Shah a New York based Desi, who has made sure his travel stories are for the people to see and make their travel trips inspired by them! He has travelled to some very exotic places and has a lot of stories about them. He shares with us the perfect travel pic for the insta savvy folks out there. What you should do when travelling and where you should be
travelling. He gives insights on how he plans...
2019-01-3147 min
Baaton Ki TherapyEducation For AllEpisode 108 has a very special guest on the show, Mrs Sunita Vishnu Dixit. She is the founder of "Vama Shishu Vihar", a school dedicated towards providing good education to underprivileged kids. They talk about how difficult it was to modify people's outlook towards educating their children, especially their girl child. Mrs Dixit tried to keep the fee as low as 50Rs (~1 CAD) for a month when the school started to encourage people to send their kids. They have convinced a lot of good samaritans to take over a child's education and the other welfare organizations to assist with the...
2019-01-2443 min
Baaton Ki TherapyAll about coffeeAll about coffee! Well this is a special one, we have one of the best coffee roasters of the India and one of the only 25 coffee quality graders Mithilesh Vazalwar. His amazing journey from introduction to coffee to passing the QGrader exam in Melbourne to opening his coffee roasting company Corridor Seven coffee to adding a coffee shop. This is sheer romance with coffee and passion about making the one cup that gets you going for the day or keep you going strong on a gloomy day! This was such a conversation that will definitely have follow ups with...
2019-01-1751 min
Baaton Ki TherapyBollywood in 2018Well what happened in Bollywood in 2018 or what happened in 2018 to Bollywood. To answer this important question we have two special guests Darpan and Parikshat, the two gurus of the movies and our dear friends. We all talk about what movies you should watch and what you should for sure avoid from last year, what do we look for in the movies and what scenes and specific bits about the films we loved from 2018.
@darpankatariya - Darpan
@tyagiparikshat - Parikshat
The opening music is from Pranav Bhasin, go check him out on sound cl...
2019-01-1057 min
Baaton Ki TherapyJingle Balle!Happy holidays everybody! in this festive Christmas episode Piyush and Prag talk about the mystery of Santa Clause and what is the Christmas celebration and decoration all about! Here are some video links they talk about in the show. Have a superb new year!
Adam Savage Secret Santa -
https://www.youtube.com/watch?v=cwOXSXkW-uE
The opening music is from Pranav Bhasin, go check him out on sound cloud.
https://soundcloud.com/pranavbhasiin/
2018-12-2911 min
Baaton Ki TherapyHow do you like them apple'sThe third episode of the season brings you answer to few mysteries in their lives. Which phone did Prag bought even after giving advance payment for a different phone! Is Piyush secretly and apple fan boy?
What they like and what they don't like about apple's innovations and android phone variety that is out there. Experiences from a normal person point of view and what they think know about the products they use and buy. The reasoning behind buying a phone for themselves and their wives. Is this a first world problem podcast.. hell yes!
T...
2018-12-2050 min
Baaton Ki TherapyTo cook or not to!This episode revolves around Piyush and Prag's love for home cooked food and how they came about making some awesome (as per them) dishes. They talk about culture of eating out in Vancouver, Montreal, Mumbai and Thailand and take aways and how convenient could that be! How they were doing it when they were young. What are the advantages of knowing what you are eating to the very basic spices and oils. Also how you can get into cooking by pre cut veggies and meat anywhere. Here are few links to the websites you can checkout!
Chefs...
2018-12-1345 min