Shows
The Marketing ScientistsThe Growth Myth Every Startup Needs to UnlearnIn this episode of the Marketing Scientists Podcast, Amrita Mathur, former marketing leader at Superside, ClickUp, and Zapier, shares hard-earned truths about startup growth, product-market fit, and why creativity — not just tactics — drives sustainable success.Amrita challenges the common myths around growth hacking, breaks down why product strategy is inseparable from marketing strategy, and explains how smart brands are navigating the AI disruption without losing their edge. She also dives into the importance of differentiation, the hidden power of creative obsession, and why building your own brand “universes” is the future of marketing.About...2025-05-0547 minThe Marketing ScientistsWhy Creative Is Still Media’s Biggest Blind SpotIn this episode of the Marketing Scientists Podcast, Ian Martins, Managing Director of Zenith, joins us for a no-filter look at the modern agency world. Ian unpacks why the creative/media divide is still costing brands big money, how the traditional agency model is ripe for reinvention, and why the current obsession with AI-driven cost savings is missing the point.We explore the rise of "Power of One" models, why media teams need a seat at the creative table, and how smart brands are blending brand + performance thinking. Ian also shares practical insights on creative testing, algorithmic...2025-04-2148 min
B2B Marketing with Dave GerhardtHow To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement.Spoiler alert: it’s not clicks.They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling.Dave and Pranav also cover:The gaps in the old way of doing attributionWhat the best B2B marketing teams are doing now for attributionThe key...2025-04-2154 minThe Marketing ScientistsHow This Startup Is Hacking B2B Ads on TikTok, Instagram, and AmazonIn this episode of the Marketing Scientists Podcast, Keith Putnam-Delaney, CEO of Primer, reveals how his company is reinventing B2B audience targeting across channels like TikTok, Instagram, and even Amazon. He unpacks the limitations of traditional ad targeting, the misconceptions around "dead" channels, and why marketers need to rethink attribution and incrementality. Keith also dives into the evolving role of AI in advertising, shares a spicy take on LinkedIn ads, and explains how creative and audience experimentation is still the ultimate unlock.About the guest: Keith Putnam-Delaney is the co-founder and CEO...2025-04-0740 minThe Marketing ScientistsWhy 97% of B2B Leads Fail—And What to Do InsteadIn this episode of the Marketing Scientists Podcast, Kerry Cunningham, former Forrester analyst and now Head of Research at 6sense, unpacks the broken state of B2B marketing. He explains why most MQLs are a dead-end, how the concept of “buying groups” is transforming the demand funnel, and how third-party intent data—when combined with AI—can actually deliver real insight. Kerry also shares the backstory behind the famous Demand Unit Waterfall, reveals what most marketers get wrong about in-market signals, and offers a data-backed strategy for winning more high-intent buyers.About the Guest:Kerry...2025-03-2450 min
Delivering Value with Andrew CaplandHis Startup Got into YC, Grew 10x in 6mos - Then His Co-Founder Asked Him to Leave (Pranav Priyush)Pranav Piyush, CEO and Co-Founder of Paramark, shares the moments that shaped his journey from scaling a YC startup to facing a co-founder breakup and battling imposter syndrome while fundraising. He reflects on the tough feedback that shook his confidence at Dropbox, the mindset shifts that kept him moving forward, and why resilience isn’t just about working harder, it’s about trusting your instincts, staying clear-eyed under pressure, and embracing the uncomfortable moments that lead to real growth.Pranav opens up about:The wake-up call that forced him to rethink how he navigated internal politicsHow his...2025-03-1852 min
Always Be Testing#75 Unlocking Affiliate Marketing ROI with Media Mix Modeling | Pranav Piyush, CEO | Paramark.comIn this podcast episode, Pranav Piyush joins the conversation to discuss marketing measurement and incrementality, with a focus on affiliate and influencer marketing. The discussion highlights Media Mix Modeling (MMM) and its growing accessibility through open-source tools and lower costs, positioning it as a key attribution method in the coming decade. The episode explains the difference between attribution and incrementality, contrasting the limitations of multi-touch attribution (MTA) with MMM's cause-and-effect approach. Pranav shares insights on how MMM can help brands assess the impact of various marketing channels, including those that are traditionally difficult to track. Listeners will also gain...2025-03-1146 minThe Marketing ScientistsHow to Stop Wasting Ad Spend and Prove Marketing ROIIn this episode of the Marketing Scientist Podcast, Pranav Piyush, CEO of Paramark, breaks down the flaws of traditional marketing attribution and why Incrementality Testing is the key to smarter budget decisions. He explains why Multi-Touch Attribution (MTA) often misleads marketers, how Marketing Mix Modeling (MMM) compares, and why most brands are wasting money on ad spend without realizing it.Pranav shares insights on why marketers should rethink their brand search ad spend, how to run effective marketing experiments, and the role of causality in measurement. He also discusses how top brands are using incrementality testing to...2025-03-1050 min
Demand by Omni LabEP 49: How to Run an Incrementality Test with Pranav Piyush @ ParamarkEvery marketer wants to have more confidence that the experiments they run have a causal impact on the business. In this episode of Demand, Jonathan Bland, Co-Founder of Omni Lab, sits down with Pranav Piyush, founder of Paramark, to cut through the noise around incrementality testing and get real about measuring marketing impact.For B2B marketers tired of questionable attribution models and vanity metrics, this episode delivers actionable insights on:- Why traditional attribution methods might be lying to you- Who should be running incrementality test- What an...2025-02-2851 minThe Marketing ScientistsMarketers Are Wasting Money—Here’s the Fix!In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase surveys. He explains how brands can use these surveys to validate marketing attribution, uncover hidden customer insights, and make smarter advertising decisions. Matt also shares his journey from e-commerce operator to SaaS founder, the challenges of attribution in today’s fragmented landscape, and why first-party data is more important than ever.Tune in to learn how innovative brands are leveraging Fairing’s insights to optimize ad spend, improve customer trust, and drive revenue growth.2025-02-2430 minThe Marketing ScientistsHow AI-Driven Experiments are Changing Growth Marketing!In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-time optimization.About the Guest:Neha Mittal is the CEO and co-founder of Just Words, an AI-driven experimentation platform for lifecycle...2025-02-1033 min
Building With Buyers216 - Customer Research Is Baked Into Our DNA From Day 1 (Pranav Piyush, Co-Founder & CEO at Paramark)Pranav Piyush is Co-Founder and CEO at Paramark.
Paramark (Pre-Seed) helps CMOs and CFOs invest in marketing with confidence and predictability.
Here’s what we cover:
I see the book Alchemy on Pranav's bookshelf and it's about "chasing the magic" so have to ask what got him into it;
How do you incorporate customer research at Paramark? What are some of your goals with this research;
What have been the results;
Why is customer research important;
Challenges with customer research;
Pr...2025-01-2925 minThe Marketing ScientistsThe SECRET to SaaS Growth No One Talks AboutIn this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution models and emphasizes the importance of focusing on incrementality to drive revenue growth. He also delves into the evolving landscape of SaaS pricing models, highlighting the shift towards usage-based pricing and the need for companies to adapt. Additionally, Kyle shares his insights on the critical role of customer success in driving SaaS growth and the importance of early customer adoption. About the guest:Kyle Poyar, a former VC at OpenView and the author behind Growth Unhi...2025-01-1336 minThe Marketing ScientistsBrand vs. Performance is a LIE! Here's the TRUTH! With Guest David HerrmannIn this episode of the Marketing Scientists Podcast, David Herrmann discusses the importance of community building in e-commerce marketing, the evolving role of organic marketing, and how to effectively leverage AI in media buying without losing the human touch. He also shares his insights on creative diversity, the future of measurement in a privacy-first world, and the delicate balance between brand and performance marketing. About the guest:David Herrmann, President of Herrmann Digital, has managed billions of dollars in ad spend across various platforms like Facebook, Google, TikTok, and more. David shares his incredible journey from t...2025-01-1339 min
The Efficient Spend PodcastThe Paramark Playbook: Scaling Success with Marketing Science | Pranav PiyushSUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!In this episode of the Efficient Spend Podcast, Pranav Piyush, Co-Founder of Paramark, shares his journey from consulting and product management to becoming a founder, with a focus on optimizing media mix and marketing spend. He discusses key lessons from his time at PayPal, Dropbox, and Invoice2go, touching on topics like conversion rate optimization, attribution challenges, and incrementality.About the Hos...2024-12-1036 minB2B Marketing with Dave Gerhardt#191: Drive | How To Measure Your Marketing Efforts with Pranav Piyush, Co-Founder & CEO of ParamarkThis episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush, Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution.Pranav covers:Why attribution models like first-touch and last-touch are outdatedHow to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand.How to present marketing's value to the CFO and CEOTimestamps(00:00) - - Intro to Pranav
(06:25) - - Marketing IS Measurable
(07:08) - - What Does Attribution Mean?
(10:23) - - Do...2024-11-0746 min
RevOps FMGoing Deep into Marketing Mix Modelling and Incrementality - Pranav PiyushAttribution remains one of the hardest challenges in marketing. It affects literally EVERYTHING: how we’re perceived as a discipline, the strategies we pick, the activities we decide to do—even how we justify our existence. B2B companies generally use some combination of first touch, last touch, or multi-touch attribution. They may apply those approaches very diligently and rigorously, but few stop to consider whether those methods are valid and sound. How do we know whether attribution actually predicts anything? Are we just deluding ourselves? And if we tear down MTA, what do w...2024-10-2157 min
The Proof PointProving marketing's impact is more than justifying spendThe TL;DRStruggling to prove marketing’s impact?Mark Huber (UserEvidence), Pranav Piyush (Paramark), Megan Boone (Redis), and Jason Widup (Fractional CMO) share their approaches for setting goals, measuring success, and getting leadership buy-in for strategies that aren’t always quantifiable. Find out how they strike the right balance between short-term wins and long-term growth.What’s working in B2B marketing:TRUST YOUR JUDGMENT, NOT JUST THE NUMBERSNot every successful tactic can be neatly measured. Combining data with sound judgment builds the confidence needed for leadership buy-in.What’s...2024-10-0248 min
The Marketing ScientistsThe great debate: Marketing's role in B2B with Bill MacaitisToday's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs.- Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.2024-09-0637 min
Humans of Martech135: Pranav Piyush: Why multi-touch attribution is broken and what you should do insteadWhat’s up everyone, today I have the pleasure of sitting down with Pranav Piyush, Co-Founder and CEO at Paramark. Summary: Pranav guides us out of the labyrinth of multi-touch attribution under the clear sky of incrementality and causality, urging marketers to focus on whether their efforts genuinely drive sales that wouldn’t happen otherwise. Early-stage startups can benefit by prioritizing simple methods like geo-based testing over complex attribution models, allowing intuition to guide resourceful experimentation. By understanding the underlying motivations and true causality behind customer actions, marketers can craft campaigns that resonate deeply and drive real resu...2024-09-0353 min
The Marketing ScientistsLifecycle Marketing: Strategies for effective measurement with Ashley Faus, AtlassianToday's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: - The art of storytelling and persuasive communication. - How Ashley thinks about measuring the impact of her Lifecycle team's work- How Lifecycle is embedded in everything that Atlassian does.2024-08-3042 min
The Marketing ScientistsGrowing a business without invading privacy with Matt Henderson, SentryToday's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode: -Why Sentry killed all cookies on their website.-How Sentry was still able to grow the business through marketing without invading their audience's privacy. -How Sentry measures the success of their marketing. 2024-08-2339 min
The Marketing ScientistsMarketing experiments: How to get it right and what to avoid with Rishabh JainToday's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. He holds a PhD from MIT.Three things that I think you'll enjoy in this episode:1...2024-08-1643 min
The Marketing ScientistsLeadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today. Are CMOs better positioned to be CROs?What do sales leaders think about brand versus performance marketing? Is the ZIRP Era growth over?2024-07-1233 min
The Marketing ScientistsNavigating CMO Challenges and AI in Marketing with Drew NeisserToday’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:Are humans or AI better at acquiring traffic through content?The top challenges CMOs are currently facing and strategies to overcome themHow to help your CEO understand the value of marketing2024-07-0544 min
The Marketing ScientistsStriking a balance between brand and performance marketing with Mayur Gupta (Kraken)Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about: Switching careers from engineering to marketing The four eras of marketing How to balance brand and performance, including a behind the scenes of the F1 sponsorship 2024-06-2844 min
The Marketing ScientistsOptimizing your marketing mix with Rand Fishkin (SparkToro)Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:Al the ways marketing attribution is broken.How SparkToro is bringing a new level of audience research to marketers everywhere.How best to optimize your marketing mix.2024-06-2148 min
The Marketing ScientistsMaking an impact with your brand with Sujani Dwarak (Thumbtack)Today's guest is Sujani Dwarak. Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: You don't need fancy shoots and budgets to make an impact with a brand. How to avoid false accuracy in marketing measurement. How to measure brands' impact with incrementality testing. 2024-06-1433 min
The Marketing ScientistsLongevity in marketing leadership positions with Matt Kaufman (Qualia)Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.How adaptability, mediation, and advocacy helped him during his time at QualiaHis go-to motions for Qualia: thought leadership, events, and customer and community marketing.The comeback of the First Principles Thinking2024-06-0735 min
The Content Cocktail HourExploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark.In this episode, Jonathan Gandolf and Pranav dive into the intricacies of B2B marketing, exploring the shift from traditional content syndication to innovative content discovery and distribution. They'll tackle the question of marketing accountability, discussing how to demo...2024-06-0425 min
The Marketing ScientistsCreativity in modern marketing with Ben Dutter (Power Digital)Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:How he led Power Digital's transformation after his arrival. If 95% of marketing tasks are going to be done by AI.The importance of creativity in modern marketing.2024-05-3139 minB2B Marketing with Dave Gerhardt#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav PiyushDave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.They discuss things likeWhy marketing attribution is hardThe essential elements of predicting marketing resultsWhich leading indicators to follow and how to tie them...2024-05-2745 min
The Marketing ScientistsNavigating the shifting MarTech landscape with Austin Hay (ex Branch, Ramp, mParticle)Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp, and operations and go-to-market positions at Runway, mParticle, and Branch. With a focus on flexibility and intelligence, Austin is revolutionizing the CRM space with Clarify. Here are three things I learnt from Austin:Significant changes in the MarTech landscape Resetting expectations on what is trackable in marketingHow the traditional concept of the Customer Data Platform is evolving 2024-05-1036 min
The Marketing ScientistsHow to make testing fun with Mustafa Ibrahim (HelloFresh)Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa:How different sectors approach marketing scienceAgility over specializationEducating teams about the significance of testing in marketing strategies 2024-05-1030 min
The Marketing ScientistsUnconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:Embracing unconventional paths Timing & stage sensitivity for brand investments Hyper-regional out-of-home advertising strategies2024-05-1033 min
The Marketing ScientistsHow to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:The difference between a vendor and a partner when it comes to marketing agenciesSerendipity through diversityA structured process for naming2024-05-1036 min
The Marketing ScientistsBehind the scenes of successful events and videos with Kishore Kothandaraman (Goldcast)Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a stint in Consulting, Healthcare, and an MBA from the Harvard Business School, Kishore started Goldcast nearly 4 years ago and has raised 10s of millions of dollars. Here are three things I learnt from Kishore:What makes an event successfulHow events, content, and video are morphing into one unitWhere AI is having the most impact in video and events2024-05-1026 min
The Marketing ScientistsWhat is behavioral science and experimentation with Shirin OreizyToday’s guest is Shirin Oreizy, Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. Shirin and her team employ The Science of Design™, a mixed-method research model, to craft superior outcomes for clients in marketing and product development. She's a sought-after speaker, spotlighted in Forbes, and has recently collaborated on projects with researchers from Harvard and Duke. Here are three things I learnt from Shirin:What is behavioral science and what does it take to design successful experiments?How can teams start with this methodology?How we should think about the recent cont...2024-05-1024 min
The Marketing ScientistsWhy you should invest in social proof with Mark Huber (UserEvidence)Today’s guest was Mark Huber. Mark, VP of Marketing at UserEvidence, a platform that supports brands to collect stats, intelligence, and proof from their customers to use in their go-to-market motion. Mark’s been in the startup ecosystem for ages including working at Metadata and advising Navattic. Here are two things I learnt from Mark:Importance of social proof using available intelligenceHow Mark built the pipeline model at UserEvidence and how it’s changed the game.2024-05-1028 min
The Marketing ScientistsFirst party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:The difference between first and third party intent dataWhat the common sources of third party data are and how does reverse IP look up workHow are folks leveraging Koala to grow2024-05-1026 min
The Marketing ScientistsThe growing awareness of gaps in attribution with Barbara GalizaToday’s guest is Barbara Galiza. Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-driven decision-making and analytics, having worked with top tech firms like Microsoft and WeTransfer as well as leading marketing agencies. Here are three things I learnt from Barbara:The importance of campaign taxonomy establishmentWe talked about the ML based optimization on ad platformsGrowing awareness of attribution gaps 2024-05-1031 min
The Marketing ScientistsThe Best Definition of Marketing with Seth Matlins (Forbes)Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:Don't use celebrity and media just for the sake of it.How the CMO needs to become the CEO of the function and what that means. The best definition of marketing!2024-05-1025 min
Giant Leaps for Brandkind"Everything in marketing is an experiment" and exactly how to measure marketing ROI with Pranav Piyush, CEO of ParamarkPranav Piyush is a tech marketing leader-turned-founder. In this episode, we discuss breaking down marketing silos, the three ingredients needed for a successful marketing team, and how to think about ROI — from brand to performance and back again. 2024-04-1442 minB2B Marketing with Dave Gerhardt#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.They discuss things likeThe challenges of marketing measurementShort-term vs. long-term investmentsUTM tagsHow to understand the correlation between each marketing channel and pipelineMeasurement for...2024-04-0853 min
Hit RefreshPilotWelcome to Hit Refresh! The podcast is hosted by Surampudi Tejas, Pranav Patil, Anuj Deshmukh and Piyush Deshpande. A Podcast By Students, For Students. We discuss important topics that can help students and provide some unique perspectives. We have special guest episodes every Saturday and we talk to industry specialists in various walks of life so Stay Tuned!! --- Send in a voice message: https://anchor.fm/hit-refresh/message2021-07-0105 min
The Piyush Kukreja Show | Digital Marketing Podcast in HindiHow to start and run Digital Marketing agency successfully? Ft.Pranav JhaAre you planning to start your own Digital Marketing Agency?
Yes?
then this episode is for you.
In this episode, I have invited Pranav Jha to share his agency journey and insights on starting and running a successful Digital Marketing agency.
Pranav Jha has been working as a Digital marketing expert for different industry and have excelled in The Paid Marketing with more than 7+ years of Experience
Pranav is the Director of AP Web World and co-founder of PIMS.
He has worked with 300+ clients worldwide and helped...2020-04-191h 13The Piyush Kukreja Show | Digital Marketing Podcast in HindiEverything you need to know about Digital Marketing JobsFinally, after 6 months of procrastination, I am back on my Podcast game.
In this episode. I invited Pranav Jha to talk on Digital Marketing Job Profiles.
Pranav Jha has been working as a Digital marketing expert for different industry and have excelled in The Paid Marketing with more than 7+ years of Experience
Pranav is the Director of AP Web World and co-founder of PIMS.
He has worked with 300+ clients worldwide and helped the Companies, Startups, business firms in increasing their brand presence for the growth of their business.
If...2020-02-2857 minThe Piyush Kukreja Show | Digital Marketing Podcast in HindiStory behind RFM Summit ft. Narveer Singh #E032Hello guys,
I am back with my Podcast and content creation game and I promise you will get one episode every single Day.
So, In this Episode I have invited Narveer Singh to share his Digital Marketing Journey and the Story behind RFM Summit and the agenda of the event.
What Is RFM Summit ?
With thousands of entrepreneurs and marketers, the RFM Summit Live event is one of the largest conferences in India for learning latest digital updates, how to pitch VCs, making competition irrelevant, actionable content for the business...2019-07-1537 min
Baaton Ki TherapyGames of NewsWith Shweta Kothari. When we talk about news today, a lot of times surprisingly is from a lot of social media platforms which scares a lot of people. We hear from a senior correspondent an anchor and now moving to a digital space in the “news” space in India. We talk about the news agencies and how the information flows through them. From local challenges of fixing and managing the fake news cycling around in the cycle to something that affects the whole nation! Personal experiences along with some anecdotes that fill this whole conversation, we are still learning from...2019-05-021h 04
Baaton Ki TherapyDabble In Doodle AgainWith Mounica Tata. We continue our conversation with the amazing Mounica and her fabulous world of doodles. We finally move away from MS Paint and get to the photoshop side of things. How important is understanding the essence of topics you have been given to pour your heart out while drawing something. She explains how some of her doodle got her in hot water with close minded people, but again she said strong and moved on! Mounica also touches on the book she has released and what a phenomenal success that has been. We discuss how easy people think...2019-04-2522 min
Baaton Ki TherapyDabble in DoodleWith Mounica Tata. The basic question in life is about what makes you happy and brings a smile on your face, well for our guest in this episode is doodling her life stories and experiences. These may be topics that people might not even talk about or would avoid talking about but then which is why she is so impactful and very funny. When she draws something that brings out a laugh but also makes you think about the deep meaning of what you saw, that’s a rare quality. This is also apparent in her thought process and ou...2019-04-1826 min
Baaton Ki TherapyGreat Indian Bake Off Part IIWith Deeba Rajpal, we continue the conversation where we left off! On the amazing street food and why you should definitely try them out. We talk about some amazing moments in her life which left Prag and Piyush mouth watering and open. They talk about their important moments in life from getting a call from a “michelin star” chef to fondly remembering one of the best food travel show hosts in India. The ease of implementing the “healthy” part of baking in your life and making sure you can follow and help others to follow! From ted talks to a mega i...2019-04-0432 min
Baaton Ki TherapyGreat Indian Bake Off Part Iwith Deeba Rajpal! One of the most inspiring people that you will get a chance to talk to! Its said that when you talk to a "guru" in their field you feel inspired and in awe not just by their knowledge but by their humble attitude towards their work. This was the same feeling Piyush and Prag had when they had their conversation. Her accolades are not just amassing a huge following on Instagram and Twitter, not just shooting for Vikas Khanna's cook book but to provide a healthy alternative to the most delicious sweets you can ever imagine...2019-03-2831 min
Baaton Ki TherapyPack Your Bags!With Bhupendra Singh. A true form of a traveller is backpacker and his best friend is a backpack. Prag and Piyush share their travel stories, the experiences and their bucket lists with a pro on backpacking the desi style! Bhupendra has some amazing anecdotes from the roads less travelled around the world, places that are on the map but not on people’s itinerary. His experience of visiting the “burning man” which is a living breathing organism on its own! The people you meet, the cultures you interact with and the love you bring back with you. From Bareli to Abu...2019-03-2137 min
Baaton Ki TherapyLet's get inked! Part IIWith Lokesh Verma from Devilz Tattooz. Piyush and Prag continue their conversation with Lokesh with a twist on the "Rapid Fire" round! They share stories about their tattoo experiences and what madness that goes on in the shop! Lokesh shares his first tattoo experience on a person that too a very special person! How the culture has shifted from people not understanding why one is getting a tattoo to someone accompanying their kid for his/her first tattoo. Certain tips for the people who are getting their first inks since its going to stay with you forever and ever...2019-03-1438 min
Baaton Ki TherapyLet's get inked! Part IWith Lokesh Verma, the prolific and an amazing tattoo artist! He is one of the best tattoo artist you can find in India. His “Devliztattooz” is a haven for people to get their style tatto-ed on their body. Tattooing is an art that has permanence attached to it, it is a commitment. This has evolved from being a fad for fashion, this is something that which is close to your heart and soul. The journey is amazing from getting a tattoo to becoming the juggernaut he is in the tattooing world. Some anecdotes on how he started and the expe...2019-03-0728 min
Baaton Ki TherapyLook's like I am flying! Part IIWith Said Chougle and giveaway sponsored by Temple Pilots. We continue talking to Sajid and his amazing journey into the world of aerial extreme sports. He shares some amazing experiences from when he encounters admirers and concerned “well wishers” about his passion. Some tragic stories that touches your heart and his upbeat attitude towards those are pretty inspiring.
His motto would be to do what your heat says and absolutely follow your dreams! That’s the mantra for happiness and success will follow!
To win an amazing giveaway! please follow us on our social...2019-03-0133 min
Baaton Ki TherapyLook's like I am flying! Part IFeaturing Sajid Chougle. The part 1 of this episode takes Piyush and Prag to the world of extreme aerial sports! Sajid is a base jumper, sky diver and a wing-suit flyer which for a lot of people is just names on their bucket list. They talk about the journey of a common guy from a "no nonsense" planned life to become one of the most famous name in India for anything related to jumping out of the plane or from a mountain or "suit-up" before you jump! The culture of extreme sports, not just the glamorous part but the efforts y...2019-02-2129 min
Baaton Ki TherapyFoodgasm Part IISecond part of our Foodgasm episode! We continue from where we left last time, more amazing stories from Bhavna Kalra and some more insights on her thought process on cooking some amazing food! Some funny instances and oh my god moments from all their lives. Piyush does spill some beans on his mum’s antics. They talk about making some healthy options for food and still enjoy them, their food preferences and general banter! An amazing conclusion to an awesome and inspiring conversation with Bhavna Kalra. We hope this has nudged you towards eating and making some good home co...2019-02-1435 minBaaton Ki TherapyFoodgasm Part IFirst part of our first two parter episode! We talk to Bhavna Kalra truly a connoisseur of food. She had been recognized as top 15 Indian bloggers, she runs a superb website that has a lot of recipes and once you start scrolling down her 2000+ pics on instagram you will definitely want to cook something good! And mind when we say cook, all of that you see is home made and yes that’s what we talk to her in this episode. How her journey into home made food, what goes behind preparing the food and how her honest pics ha...2019-02-0728 min
Baaton Ki TherapyTraveller's TaleTravel they say is a bug that bites everyone at some point in the their life. We talk to Nishant Shah a New York based Desi, who has made sure his travel stories are for the people to see and make their travel trips inspired by them! He has travelled to some very exotic places and has a lot of stories about them. He shares with us the perfect travel pic for the insta savvy folks out there. What you should do when travelling and where you should be
travelling. He gives insights on how he plans...2019-01-3147 min
Baaton Ki TherapyEducation For AllEpisode 108 has a very special guest on the show, Mrs Sunita Vishnu Dixit. She is the founder of "Vama Shishu Vihar", a school dedicated towards providing good education to underprivileged kids. They talk about how difficult it was to modify people's outlook towards educating their children, especially their girl child. Mrs Dixit tried to keep the fee as low as 50Rs (~1 CAD) for a month when the school started to encourage people to send their kids. They have convinced a lot of good samaritans to take over a child's education and the other welfare organizations to assist with the...2019-01-2443 min
Baaton Ki TherapyAll about coffeeAll about coffee! Well this is a special one, we have one of the best coffee roasters of the India and one of the only 25 coffee quality graders Mithilesh Vazalwar. His amazing journey from introduction to coffee to passing the QGrader exam in Melbourne to opening his coffee roasting company Corridor Seven coffee to adding a coffee shop. This is sheer romance with coffee and passion about making the one cup that gets you going for the day or keep you going strong on a gloomy day! This was such a conversation that will definitely have follow ups with...2019-01-1751 min
Baaton Ki TherapyBollywood in 2018Well what happened in Bollywood in 2018 or what happened in 2018 to Bollywood. To answer this important question we have two special guests Darpan and Parikshat, the two gurus of the movies and our dear friends. We all talk about what movies you should watch and what you should for sure avoid from last year, what do we look for in the movies and what scenes and specific bits about the films we loved from 2018.
@darpankatariya - Darpan
@tyagiparikshat - Parikshat
The opening music is from Pranav Bhasin, go check him out on sound cl...2019-01-1057 min
Baaton Ki TherapyNew year ResolutionsHappy new year to all! This episode is all about the new year resolutions you have kept, you want to keep and ones you are never able to keep. There are few conventional ones and few very funny ones. They take a serious turn and talk about the things you should actually do in your power to make the world and your life a better place. Lets start this new year with an awesome episode and what start good ends even better...
Wiki Pedia Donation Link -
https://donate.wikimedia.org/wiki/Ways_to_Give2019-01-0427 min
Baaton Ki TherapyJingle Balle!Happy holidays everybody! in this festive Christmas episode Piyush and Prag talk about the mystery of Santa Clause and what is the Christmas celebration and decoration all about! Here are some video links they talk about in the show. Have a superb new year!
Adam Savage Secret Santa -
https://www.youtube.com/watch?v=cwOXSXkW-uE
The opening music is from Pranav Bhasin, go check him out on sound cloud.
https://soundcloud.com/pranavbhasiin/
2018-12-2911 min
Baaton Ki TherapyHow do you like them apple'sThe third episode of the season brings you answer to few mysteries in their lives. Which phone did Prag bought even after giving advance payment for a different phone! Is Piyush secretly and apple fan boy?
What they like and what they don't like about apple's innovations and android phone variety that is out there. Experiences from a normal person point of view and what they think know about the products they use and buy. The reasoning behind buying a phone for themselves and their wives. Is this a first world problem podcast.. hell yes!
T...2018-12-2050 min
Baaton Ki TherapyTo cook or not to!This episode revolves around Piyush and Prag's love for home cooked food and how they came about making some awesome (as per them) dishes. They talk about culture of eating out in Vancouver, Montreal, Mumbai and Thailand and take aways and how convenient could that be! How they were doing it when they were young. What are the advantages of knowing what you are eating to the very basic spices and oils. Also how you can get into cooking by pre cut veggies and meat anywhere. Here are few links to the websites you can checkout!
Chefs...2018-12-1345 min
Baaton Ki TherapyLet's get talking!In this introductory episode of baaton ki therapy, Prag and Piyush will talk about the podcasts they love to listen to and the idea that sparked their friendship and why they ended up with two mics in front of them and recording their podcasts! Therapy for all!
Here are few podcasts they absolutely love to listen to!
The WAN show - Latest in tech news
Ear Biscuits - Random topics of two life long friends and youtube juggernauts
Still Untitled - Cool gadgets, films and cosplaying
How I built...2018-12-0611 min
The Piyush Kukreja Show | Digital Marketing Podcast in HindiStory Behind DM Conference ft.Pranav Jha - #E09Welcome back to my Podcast guys.
🚀In this episode, I have invited Pranav Jha to share his success story behind DM Conference.
🚀Pranav Jha is one of the Co-organizer of DM Conference.
🚀Apart from this he also runs Digital Marketing agency in Delhi.
🚀 Pranav also runs a community on Facebook called Startup Noida.
In this episode, He has shared everything about DM Conference.
🚀When he started?
🚀How he started?
and How he Marketed the event, and he has shared many more things.
🚀Connect with Pranav 🚀
🚀Pranav's Facebook profile - https://www.facebook.com/pranav.jha3
🚀Startup Noida Facebook group - https://www.facebook.com/group...2018-10-3020 min