Shows
TransformarketingS2E2 - Application of Big data in Marketing (Ft. Vidhyashankar Sriram - VP, client solutions: Crayon data)Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently.
With the growing importance of first party data and personalization, big data now has a much larger role to play. In this episode, featuring Vidhyashankar Sriram (VP, client solutions - Crayon data) we deep dive into some use cases, strategy and adoption of big data in marketing.
2023-01-1035 min
TransformarketingS2E1: Innovating marketing with Metaverse (FT. Piyush Gupta: Co-founder Vosmos)We are back with Season 2, with a focus on new technologies and concepts for the next phase of marketing.
What better way to kick start this new season, than by discussing Metaverse and its impact on marketing.
Through this episode Piyush Gupta, who is the CEO of Vosmos (a one-stop shop for customer-centric, experiential, and immersive solutions), helps us demystify some key myths of Metaverse, along with sharing the routes that brands can adopt to integrate their marketing efforts on this technology.
2022-12-0739 min
TransformarketingEpisode 39: How to become a CMO (Ft. Raghunath koduvayur)Most marketing professionals, at some point in their career, envision themselves to one day become a CMO. If you believe you've ever thought of this, then this episode is definitely for you.The one important thing to keep in mind is that you could envision to become a CMO, from the very first day you begin your career, and your career moves, learnings & experiences and mentors you engage with, can be all based on keeping on mind your final goal.With the changing times, the journey is not linear anymore and I...
2021-09-0724 minTransformarketingEpisode 38: Sustainable marketing (Ft. Masooma SanIn recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and companies that aren't living up to this, have been receiving a lot of flak, specially in today's times, when the world is going through a pandemic.Keeping this in mind, companies and businesses have started looking at sustainable marketing, as a way to build relationships with consumers, while letting them know that they are important and so are future generations.In this episode of the Transformarketing podcast, Masooma Sandeep and I discuss the...
2021-08-2322 minTransformarketingEpisode 37: Future of marketing in a technology driven world (Ft. Todd Brizendine)Technology at large, in the last few years, has forever changed the way how we live our daily lives. Our experiences with our devices have become easier and better. Thus, it should come as no surprise that brands across every industry keep steadily increasing their technology spending, driven to reach various objectives.Early adopters of new technology, change the rule of the game. But with the pace technology is innovating, and all the positives it brings with it, there are a few apprehensions and rightly so, multiple consumers and the world at large have with it.
2021-08-1025 minTransformarketingEpisode 36: Relationship between SEO and content (Google currently holds ~92% of the total worldwide search market share and 53% of all trackable website traffic comes from organic search, with the average CTR the first Google desktop search result gets, is 32%. The reason for sharing these figures, is to emphasize the importance of SEO and content is one of the biggest tools to improve your SEO strategy. SEO and content, at their best, form a bond that can catapult any website to the top of the search engine rankings. In this episode of the
2021-07-2623 minTransformarketingEpisode 35: Employee to entrepreneurship (Ft. Shilpa Ajwani)The last few years has noticed a paradigm shift, with the new age work force wanting greater flexibility and autonomy. This has led to an increase in the number of entrepreneurs and with the ongoing pandemic, this number has just been increasing with some having to make this decision out of compulsion.In this episode of the #transformarketing podcast, Shilpa Ajwani and I discuss the possibilities, challenges and growth of transitioning from an employee to an entrepreneur.Shilpa's experience and exposure, helped answer some of the following questions, within this topic:Job losses due...
2021-07-1223 minTransformarketingEpisode 34: Process management for sales transformation (Ft. Suva Chattopadhyay)Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit they deserve. Since they are often not physically present in the office and instead on the 'field', they tend to be a little disconnected from key people and processes. This in the past has led to sales teams being stuck in their ways and not being able to change with the changing times.Having said that, all of this has been slowly changing and a lot of transformation has been occurring in this f...
2021-06-2822 minTransformarketingEpisode 33: A holistic comms strategy (Ft. Indu Sharma)Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today.Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respond and talk to brands directly on public platforms.The transformation and changes that have occurred, have left brands and comms individuals/teams more aware of the pulse of their stakeholders on-ground, as well as making them...
2021-06-1422 minTransformarketingEpisode 32: The rewarding world of brand and strategy consulting (Ft. Devapriya Khanna)A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape your brand identity that will be vital to your business and customers and help you stand out from the crowd, before diving straight into execution.In this episode, Devapriya and I discussed a few key aspects of brand...
2021-05-3123 minTransformarketingEpisode 31: Growth of customer centricity (Ft. Jermina Menon)Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to growth or decline.Hence companies that put customers at the center of everything, tend to succeed more than companies who do not. A customer-centric way of doing business, doesn't stop at acquisition. In fact, it continues through the entire lifetime of the customer with your brand, which would include building and nurturing the relationship and improving customer loyalty. This would help increase l...
2021-05-1721 minTransformarketingEpisode 30: Hacking growth marketing (Ft. Sathyanarayana G)The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, while several marketers are upscaling to understand the concept and trying to bridge the hype.So what is growth marketing? For me, it is taking traditional marketing efforts and then adding a layer of insights picked up from multiple strategies executed by the brand. Once these insights are derived from the analysis, it is quickly converted into actions for better growth on the companies' objectives and KPIs.Different companies tend to have different growth...
2021-05-1021 minTransformarketingEpisode 29: Value of synergies between omnichannel touchpoints (Ft. Priyanka Agrawal)Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opportunity a brand gets, to convert or upsell.Being able to deliver your key value proposition, in the most compelling manner, is the biggest challenge. Companies that are able to achieve this, will definitely see more conversions through those touchpoints.A single customer can visit multiple touchpoints (online and offline) of a single brand through their journey and hence the strategy should revolve around an integrated approach, to improve your customer experience.In...
2021-04-2623 minTransformarketingEpisode 28: Importance of Social Selling for traditional B2Bs (Ft. Prakash Nimbalkar)Traditional B2Bs, especially in a country like India have always preferred using conventional mediums of communication, rather that digital. Relationships are the most important thing for them, but unfortunately they believe that digital is not the medium for building and creating them. Hence, they prefer a more face-to-face approach.Unfortunately for them, the pandemic hit and things have changed. Do you think if they had adopted the digital route earlier , things could have been any different for them today? Is it to late for them to start exploring digital channels and make them their p...
2021-04-1920 minTransformarketingEpisode 27: Understanding audiences through neuromarketing (Ft. Ram Jalan)Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes keyIn this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like:Martech tools vs Consumer mindsetsPlatforms of neuromarketing - fMRI vs othersThe 5 senses in a human bodyResearch studiesExciting case studiesWe tend to spend a lot of our time in post analysis and research but this is one topic that helps us...
2021-01-2523 minTransformarketingEpisode 26: Data science behind the journey from an audience to a customer (Ft. Scott Caulfield)Everyone tends to speak about data, but how much do people understand about it? Is it used in the right way or is it just a good word to have multiple times in a presentation? In marketing, it's important to understand your audiences and follow them down the funnel, right to acquisition. To actually get that done, we need to understand things like segmentation, optimal frequency analysis, channel conversions and attribution So tune into the latest episode, featuring Scott Caulfield, as walks us though some of these key focus areas.
2020-11-0921 minTransformarketingEpisode 25: Sports Sponsorships in the Digital Age (Ft. Massimo De Zordo)Sponsorships for sport teams have been a long standing practice and they help bring in a lot of revenue for the team/club. While higher bids are definitely a point of consideration, so are brand values as the latter attracts a lot of audience and fans attention. A good example of this is the news of MPL moving in the sponsor of the Indian cricket team to replace Nike. So what does this mean for brands? How do they gauge the ROI for these high spends? To know more, check out the...
2020-11-0220 minTransformarketingEpisode 24: Healthcare marketing - From evolution to revolution (Ft. Rana Bawa)The healthcare industry has been one that has transformed a lot over the years but very little transformation has happened on the marketing side of things, at least until a few years ago. A lot has changed in the recent past, not only due to the pandemic but also how consumers consumption and interaction patterns have changed. To understand the transformation in the healthcare industry, we have Rana Bawa who has brilliantly taken us through some key elements. Rana is currently the President for healthcare and wellness at Ogilvy.
2020-09-2123 minTransformarketingEpisode 23: Produce big results with small marketing budgets (Ft. Dinesh Subramaniam)All marketers at some point in their careers have been in a situation, where they have felt that they don't enough budgets to achieve the results they are looking for If you resonate with this situation, they this episode is for you, as Dinesh Subramaniam takes us through the journey of how he spent only $10 to achieve his results and build from there.Catch the latest episode now!
2020-09-1420 minTransformarketingEpisode 22: Navigating through E-commerce marketing (Ft. Aditi Anand)E-commerce is an extremely complex platform and being present on it for brands, specially with consumer products is imminent. One of the industries that lead to the largest percentage of sales through e-commerce, is the mobile phone industry. Hence a great example for us to discuss. On this episode we have Aditi Anand, who is the head of brand, media and digital marketing for HMD Mobile (House of Nokia phones) and has previously worked with Micromax and Flipkart. Due to her vast experience working for mobile brands and an e-commerce player, she...
2020-09-0720 minTransformarketingEpisode 21: Transforming creative strategies (Ft. Subhash Kamath)Transformation doesn't mean only technology or digital, it could also mean innovative ideas & strategies. To understand and develop creative strategies, it is important for it to be aligned to and follow brand strategies. Check out the latest episode, featuring Subhash Kamath - CEO of BBH & Publicis worldwide (India)
2020-08-3120 minTransformarketingEpisode 20: Corporate Communications (Ft. Shalini Bhattacharya)Corporate communications, internal & external, is an integral function for any brand. Check out the latest episode, featuring Shalini Bhattacharya, as we discuss the importance, outcomes and measurements of corp comms
2020-08-1720 minTransformarketingEpisode 19: Personal Branding (Ft. Minal Jagtiani)This episode is for you, not for your brand or company. Let's start focusing on ourselves, to promote our growth for a change. Catch the latest episode featuring Minal Jagitiani, as we speak discuss Personal Branding and the importance of promoting your capabilities
2020-08-1019 minTransformarketingEpisode 18: Impact of bots in marketing (Ft. Namrita Mahindro)Bots for marketing have been around for a while but has been causing greater impact now then ever before. The impact caused has been both, negative and positive. To know more, check out the latest episode featuring Namrita Mahindro!
2020-08-0319 minTransformarketingEpisode 17: Behavioral Economics - The psychology behind marketing (Ft. Robert Duboff)Humans aren't the most rational creatures we've imagined them to be and hence triggers & nudges to provoke your consumer's mindset, can help your brand in a large way. To know more, check out the latest episode, featuring Robert Duboff (CEO & Founder - HawkPartrners)
2020-07-2719 minTransformarketingEpisode 16: Marketing through technology (Ft. Zarina Stanford) – Part 2: DataOne of the strongest outcomes of Martech is data and data has the capabilities of leading to some path breaking insights if used correctly. Catch the latest episode with Zarina Stanford, as we discuss the value and importance of data today
2020-07-2019 minTransformarketingEpisode 15: Marketing through technology (Ft. Zarina Stanford) – Part 1: MartechMartech has been substantially growing over the last few years and so has its importance within marketing teams. Catch the latest episode, where we discuss the role of technology in marketing.
2020-07-1319 minTransformarketingEpisode 14: Customer Experience (Ft. Lalit Jagtiani)Brands have started investing more time and effort into customer-centricity and one important aspect of that is customer experience (CX). Check out the latest episode with Lalit Jagtiani, as he takes us through some dos & don'ts of CX
2020-07-0617 minTransformarketingEpisode 13: Back to the basics (Ft. Elkana Ezekiel)Innovation is not always forward looking. Going back to the basics and focusing on your fundamentals, could lead to great thought-starters. Check out the latest episode now!
2020-06-2918 minTransformarketingEpisode 12: The power of CEOs on Social media (Ft. Vijay Sankaran)The voice of a CEO on social media adds immense value and humanizes a brand.Check out the latest episode featuring Vijay Sankaran
2020-06-2216 minTransformarketingEpisode 11: Developing your brand for a better tomorrow. Ft. Dr. Kumar IyerStay ahead of the curve by analyzing the pulse of the market's requirements. Check out the latest episode featuring Dr. Kumar Iyer, focusing on the importance of sustainability for a brand
2020-06-1519 minTransformarketingEpisode 10: Consumer understanding & insights (Ft. Deepa & Milind Soman)Consumer research is pivotal for any brand, find out more in conversation with Deepa & Milind Soman
2020-06-0917 minTransformarketingEpisode 9: Employee advocacy (Ft. Krusha Sahjwani)Using employee as your brand advocates is key for any brand. Check out the latest episode, which features Krusha Sahjwani from Sociabble
2020-06-0216 minTransformarketingEpisode 7: Campaign management & strategyCampaign management is a process, which can silently benefit when executed properly. Check out the latest episode!
2020-05-1910 minTransformarketingEpisode 6: Digital content trendsContent has been growing though different formats & channels. Check out the latest episode!
2020-05-1218 minTransformarketingEpisode 5: Social media marketingSocial media marketing and consumption has been seeing the highest YoY growth. Check out the latest episode to know more!
2020-05-0513 minTransformarketingEpisode 4: Analytics in marketingMarketing is incomplete without analytics. Catch the latest episode, now!
2020-04-1214 minTransformarketingEpisode 3: Consumer journey on digitalThink consumer first and focus on their journey. Check out the latest episode!
2020-04-1216 minTransformarketingEpisode 2: Reach vs FrequencyAn important aspect when you're looking at digital marketing. Catch the latest episode, now!
2020-04-1216 minTransformarketingEpisode 1: What does digital marketing mean todayLatest trends and opinions on where marketing and digital marketing stands today
2020-03-1714 min