Shows
Witty and ViralEp. 07: Brains behind Dunzo's CommunicationAre you a fan of Dunzo's social media communication? How accurately they use puns and wordplay! I had an opportunity to interact with some of the best brains in the industry who have given a voice to Dunzo on social channels. The copywriting team that gets the social media content dun right for Dunzo. Akhil, Vaidehi, and Manas - the brains behind it. Do listen to the episode if you want to know the process behind the great work at Dunzo. Sit back and enjoy! ;)
If you have any questions or suggestions in regards to the podcast...
2020-07-0352 min
Witty and ViralEp. 06: Impact of COVID-19 on Teaching, Personal Branding and BusinessesCOVID-19 has already brought a revolution in the digital world. All education institutions are forced to go digital. Clearly, along with these institutions, it is a testing time for all the teachers and professors. Also, I believe it will become essential for professors to create a personal brand. So I thought of bringing in and discussing this with a professor who has successfully managed to lead a great teaching career prior to this situation as well. Siddharth Deshmukh aka The Travelling Professor shares his journey with us and also talks about the future of teachers, ed-tech startups, and a...
2020-06-0831 min
Witty and ViralEp. 05: Role of Integrated Agencies in Near FutureThough India has a massive number of digital marketing agencies, not many Integrated Agencies exist in this space. Brands often deal with multiple agencies to achieve their marketing goals. But in the last few years, Schbang has established itself as a go-to integrated marketing agency for many big brands in India. So, in this episode of witty and viral, I had a chance to talk about the integrated agencies scenario in India with Akshay Gurnani - Co-Founder at Schbang. Awarded as Impact India 'Top 30 Under 30', Akshay is someone who has played a great role in the growth of...
2020-05-2933 min
Witty and ViralEp. 04: Internet Addiction, Mind Matter and SpiritualityIn today’s day and age, the internet and technology drive our lives. Unconsciously, we have become an internet addict in one way or another. But when we are driven by the digital world, it is of utmost importance to take a break and focus on the way we train our mind. Khurshed Batliwala, a fantastic Art of Living Teacher, Author and Wellbeing Expert, drill down the mind-matter, how we fail to notice the internet addiction and the ways to tackle all these downfalls. Isn’t this needed for everyone in today’s world driven by technology? All this and mo...
2020-05-2237 min
Centre For Digital Marketing & CommunicationsCDMC - Abhishek Singh in conversation with Prateek SatputeWelcome to the all-new podcast of CDMC!
Here’s Prateek, an engineer, speaking about the unusual transition from the technical stream to the digital world, the challenges one is most likely to face in the digital space, and the qualities every digital marketer must have in order to build a flourishing career.
Tune in to listen to this extremely insightful podcast and watch this space for more such exciting information.
2020-05-2218 min
Witty and ViralEp. 03: From Agency Founder to Content CreatorNot many people have the ability to try out different roles in their professional life. But Varun Duggirala – Co-Founder and Content Chief at The Glitch, in his career has had multiple roles to play. From working in a call center to starting The Glitch, Varun has had quite a journey. Not only this, but he also hosts one of the best advertising podcasts – Advertising is Dead! In this episode, Varun shares his entire journey of building The Glitch, he talks about agency acquisition, and of course, about the podcast industry in India. All of this on Witty and Viral! List...
2020-05-1529 min
Witty and ViralEp. 02: It's all about PerformanceThe world is moving fast towards performance marketing. With almost everything trackable on the internet, brands and businesses are focusing on ROI. Also, with automation kicking in the digital marketing space, job roles are going to evolve. But exactly how? In the episode, I discuss performance marketing, content marketing, and automation with Abhinav Arora - Chief Marketing Officer at Avalon Labs. All this and much more in this episode. Happy learning!
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2020-05-0844 min
Witty and ViralEp. 01: Marketing from an Engineer's EyeAre you an engineer or pursuing engineering and looking to get into marketing? Are you an agency owner? If yes, then this episode will be a great asset for you until the rest of your life. On the very first episode of witty and viral, Tarun Makhija – Co-Founder at Big Mouth Digital and Media, is with me. Tarun is an engineer turned marketer who has been successfully running a digital marketing agency in Mumbai. He is also a Keynote Speaker and a Digital Marketing Trainer. In the episode, Tarun speaks about how engineers can make a career in marketing wi...
2020-05-0140 min
Witty and ViralEp. 00: IntroductionIsn’t it what every brand wants to achieve? Virality! And of course, having a witty way to communicate often helps in creating the organic buzz. I think with the evolution of the internet, the content has evolved so much. Advertising has gradually changed because of the way people consume content. Earlier, brands used to produce 2-3 ads a year, and now the times have changed. The same brands own more than 365 digital assets a year. Times have become interesting not just for brands but for the people executing and managing the brands’ marketing.
Witty and Vira...
2020-04-2300 min