Shows
The Retail RecordThe Retail Record Episode 11: Orchestrating the Best Customer JourneyPreciseTarget COO, Liddy Manson, hosted a fireside chat with Kathleen Booth, CMO of Clean.io, to discuss how retailers and brands can take back control of their websites by blocking third party coupons.2021-10-0628 minThe Retail RecordThe Retail Record Episode 10 Purpose over Profit: Driving the Future of RetailPreciseTarget COO, Liddy Manson, hosted a fireside chat with Noah Treshnell and Wes Mccaw, Co-Founders of D.O.B., to discuss how retail is moving towards a purpose-based industry. This is the tenth episode of many to come in our virtual thought leadership series, The Retail Record.2021-10-0641 minThe Retail RecordThe Retail Record Episode 9 DTC: A Combination of Data & StorytellingPreciseTarget COO, Liddy Manson, hosted a fireside chat with Craig and Carrie O’Brien, Co-Founders of Sunswell Apparel, to discuss what techniques and methodologies Sunswell has used to build and understand its loyal and growing customer base.2021-10-0631 min
The Retail RecordThe Retail Record Episode 8: The Power of Data for RetailPreciseTarget CTO, Andrew McCasker, hosted a fireside chat via Zoom with Alon Zeltzer, CEO of the fashion brand XCVI, to discuss the power of data science in retail. This is the eighth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.2021-04-1225 min
The Retail RecordRetail Record Episode 7: Products With A PurposePreciseTarget COO, Liddy Manson, hosted a fireside chat via Zoom with Mike Cangi, Co-Founder and Brand Director at United by Blue to discuss the importance of sustainability in retail. This is the seventh episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.2021-03-3036 min
No HypeRob McGovern - Retail Predictions and Why Amazon Won't Take Over the WorldRob McGovern, founder and CEO of PreciseTarget, speak with Allyson and Devon about retail’s data problem and how retail marketers can turn pandemic-era challenges into a competitive advantage.
Find out, as well, which decidedly not cutting edge communication channel McGovern believes holds great potential for post-cookie marketing.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message2021-03-3040 min
The Retail RecordEpisode 6: Bridging the Gap Between Consumer Insights & MarketingPreciseTarget CEO, Rob McGovern, hosted a fireside chat via Zoom with Sarah Stalnecker, Head of Consumer Analytics at New Balance Athletics, Inc. to discuss opportunities for marketing and customer insights departments to collaborate and create better shopping experiences. This is the sixth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.2020-12-1029 min
The Retail RecordThe Retail Record Episode 5: AI - The Backbone of the Next Era of Digital MarketingOur CEO and Founder, Rob McGovern, sat down with Head of Industry, Retail, at IBM Watson Advertising, Amy Dowsek, to discuss the evolution of IBM Watson and their stance in the rapidly evolving world of digital marketing.
PreciseTarget is a behind-the-scenes data company supporting many retailer and wholesale brands with their ecommerce revenue growth. We partner with companies such as IBM Watson to combine our customer insights with their AI to provide enrichment data that further strengthens digital activation acquisition success.2020-11-1721 min
The Retail RecordThe Retail Record Episode 4: Future-Proofing Digital Marketing for a Cookie ApocalypseOur CEO, Rob McGovern, sat down with CEO and Founder of Chalice Custom Solutions, Adam Heimlich to provide strategies to brands and retailers as we enter the "cookie apocalypse."
To watch the full interview, visit https://www.precisetarget.com/chalice/.
2020-10-2833 min
The Retail RecordThe Retail Record Episode 3: How Data Powered Customer Insights Can Lead to Holiday Selling SuccessCEO of PreciseTarget, Rob McGovern, spoke with Group Vice-President of Global Strategy at Zeta Global, Cynthia Janelli, to discuss holiday shopping trends and the importance of using consumer insights to provide a stand-out retail experience.
To watch the full interview, visit https://www.precisetarget.com/zeta-global/.2020-10-2826 min
The Retail RecordThe Retail Record Episode 2: Sustainability in RetailLiddy Manson, COO of PreciseTarget, discusses the importance and history behind sustainability efforts at KitexUSA with their President & COO, Donnie Hodge.
To watch the full fireside chat interview, visit: https://www.precisetarget.com/retail-record-kitex/2020-10-2727 min
The Retail RecordThe Retail Record Episode 1: Digital Trends in eCommerce in 2020PreciseTarget COO, Liddy Manson sat down with Katelyn Glass, the COO at Rowing Blazers, to discuss digital trends in ecommerce in 2020. This is the first episode of many to come in our new fireside chat style series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.
To watch the fireside chat video, visit https://www.precisetarget.com/retail-record-rowing-blazers/.
2020-10-2720 min
Retail Focus PodcastRetail Focus 12/14/19 – Casey’s Plans Further Expansion; Building a More Holistic View of CustomersWe start with a regional grocer in Ingles Markets this week, as they continue to display solid same-store sales trends. From there, we discuss Casey’s most recent earnings call and a new distribution center that will potentially allow them further expansion. We wrap up with Conn’s and their pivot in electronics and an acquisition of New Seasons Market. Our interview guest is Rob McGovern, the founder and CEO of PreciseTarget, who discusses the necessity of retailers building a more complete view of their customer base and how they can do so.2019-12-151h 03
Retail Focus PodcastRetail Focus 12/14/19 – Casey’s Plans Further Expansion; Building a More Holistic View of CustomersWe start with a regional grocer in Ingles Markets this week, as they continue to display solid same-store sales trends. From there, we discuss Casey’s most recent earnings call and a new distribution center that will potentially allow them further expansion. We wrap up with Conn’s and their pivot in electronics and an acquisition of New Seasons Market. Our interview guest is Rob McGovern, the founder and CEO of PreciseTarget, who discusses the necessity of retailers building a more complete view of their customer base and how they can do so.2019-12-151h 03
Location WeeklyThis Week In Location Based Marketing #426 (Video)Featuring: PreciseTarget, Pinterest, Pokemon Go in NYC, Amazon killing Dash button, Walgreens using Theatre, MediaMarkt rolls out Signify indoor navigation, RevealMobile adds Canadian data.2019-08-0734 minLocation WeeklyThis Week In Location Based Marketing #426 (Audio)Featuring: PreciseTarget, Pinterest, Pokemon Go in NYC, Amazon killing Dash button, Walgreens using Theatre, MediaMarkt rolls out Signify indoor navigation, RevealMobile adds Canadian data.2019-08-0734 min