Shows
The Pricing For The Planet PodcastThe Policy Advantage - How Climate Entrepreneurs Are Shaping Legislation and Securing GrowthWhy Businesses Must Influence Policy to Succeed in Climate Tech – with Chris Moyer, Founder of EchoComms.Policy isn’t just a government affair - it’s your business strategy. In this eye-opening episode of Pricing For The Planet, host Fabien Cros is joined by Chris Moyer, founder of Echo Communications Advisors, to unpack why every business working on sustainability, energy, or climate tech must engage with public policy now - not later.Whether you’re a founder, investor, or executive, this episode will change the way you think about stakeholder mapping, go-to-market, and risk mit...
2025-07-0927 min
The Pricing For The Planet PodcastGoing Above and Beyond: Pricing as a Tool for SustainabilityIn this episode of the Pricing For The Planet Podcast, we have the pleasure of speaking with Vastani Saloni Firasta, professor at Emory University’s Goizueta Business School and author of Purpose Driven Pricing. Saloni discusses her journey in pricing and how it intersects with sustainability, offering valuable insights for companies looking to make a real impact on the planet. Saloni outlines the four key stages of sustainability maturity and emphasizes the importance of education, internal alignment, and the critical role of pricing in driving sustainability initiatives without compromising profitability.We explore practical examples, including the co...
2025-03-2231 min
The Pricing For The Planet PodcastRedesign Thinking - Turning Sustainability Strategies into Action with Rija GoldscheiderIn this special episode of the Pricing For The Planet Podcast, we speak with Rija Goldscheider, co-founder of We Don’t Need Roads, to explore the critical steps needed to turn sustainability commitments into real-world actions. With a background in communication and digital transformation at companies like Google, Rija shares his journey into the sustainability sector and how We Don’t Need Roads is supporting major global brands in their sustainable transitions. Rija emphasizes that anyone can contribute to sustainability, regardless of their background, and explains how his firm helps businesses move from strategy to impactful action.Th...
2025-03-1628 min
The Pricing For The Planet PodcastSustainability as a Growth Driver – Insights from Schneider Electric’s Sorouch KheradmSorouch shares his personal journey into sustainability, insights on how Schneider Electric integrates sustainability into its business model, and real-world examples of companies that successfully merge business performance with climate impact. We also discuss the evolving role of sustainability leaders, the importance of ecosystem collaboration, and what companies can do today to future-proof their strategies.💡 Key Takeaways:✅ Sustainability is not an enemy to business - it’s an opportunity.✅ Companies must look beyond their own footprint and engage their ecosystem.✅ The shift towards servitization and circular models is accelerating.✅ There’s...
2025-03-0528 min
The Pricing For The Planet PodcastHow Chief Value Officers are Shaping the Future of Sustainable BusinessIn this episode of the Pricing for the Planet podcast, host Fabien Cros interviews Daniel Jeanroy, a certified Chief Value Officer (CVO), to explore how the CVO role transforms the traditional understanding of value in business. Daniel discusses the need to move beyond purely financial measures and integrate environmental and social impacts into value creation. He emphasizes the power of rethinking ROI, applying risk management tools from finance and insurance to long-term sustainability challenges like climate change.Key Takeaways and Aha Moments:-Value Beyond Profits: Businesses must consider long-term sustainability, not just immediate financial...
2024-10-0631 min
The Pricing For The Planet PodcastHow to Build a Career in Sustainability with Maria Costa Head of Sustainability - WM&I, Santander UKIn this episode of the Pricing for the Planet podcast, host Fabien Cros sits down with Maria Costa, Head of Sustainability Wealth Management and Insurance at Santander UK, to discuss how to forge a successful career in sustainability. Maria shares practical advice on breaking into the field, essential skills you need to thrive, and how to leverage both innovation and technology—especially AI—to accelerate your impact. Whether you’re looking to transition into sustainability or advance your existing career, this episode is packed with actionable insights and tips.Key Takeaways:-Build resilience: Sustai...
2024-09-3028 min
The Pricing For The Planet PodcastMastering Double Materiality and CSRD: How Businesses Can Navigate the New Sustainability LandscapeIn this episode, we’re thrilled to have Julia Nitz, an expert in ESG reporting and sustainability, joining us to demystify one of the hottest topics in sustainability right now: double materiality, a key concept from the Corporate Sustainability Reporting Directive (CSRD).Key Takeaways:1/ Double Materiality Explained – Julia breaks down double materiality into its two core components:-Impact Materiality: What’s the company’s effect on the environment and society?-Financial Materiality: What are the environmental, social, and governance (ESG) risks and opportunities for the company itself? It’s about seeing sus...
2024-09-2332 min
The Pricing For The Planet PodcastAI & Sustainability Unveiled: How Data Transforms CSR & Environmental ImpactWelcome to another episode of the Pricing for the Planet Podcast, where we delve into the crucial intersection of business and sustainability. In this episode, we're thrilled to host William Nait Mazi, an expert at the forefront of blending AI, data, and sustainability.Join us as we explore the evolving role of data in sustainability, how AI is being used to tackle environmental challenges, and the importance of data quality in driving effective sustainability initiatives. William shares his journey from marine impact studies to leading roles in sustainability and CSR, and how his work at Ekimetrics...
2024-08-2736 min
The Pricing For The Planet PodcastUnpacking CSRD: Shaping a Sustainable FutureJoin us for a masterclass on the Corporate Sustainability Reporting Directive (CSRD) with Fabien Cros and expert guest, Michel Scholte, co-founder of CSRDAcademy.com (https://csrdacademy.com/). This episode dives deep into the nuances of CSRD, its significance in the European regulatory landscape, and its impact on approximately 45,000 companies. Michel provides a succinct overview of how the CSRD extends the language of finance to include crucial elements of nature, society, and governance, aiming to ensure more sustainable corporate practices. Learn about the journey from previous directives to CSRD, the intricacies of the newly mandated European Sustainability Reporting Standards (ESRS...
2024-07-0932 min
The Pricing For The Planet PodcastTrue Pricing Unveiled: How to Transform Markets and Enhance SustainabilityIn this episode, Fabien Cros explores the radical concept of True Pricing with Michel Scholte, co-founder of the Impact Institute. Michel enlightens us on how businesses can adopt True Pricing to incorporate the real social and environmental costs into their products and services, revolutionizing both sustainability and consumer behavior. Through compelling narratives, including a transformative journey of a chocolate company that led to dramatic market success and societal benefits, Michel illustrates the profound impact of True Pricing. This episode unveils the pivotal "epiphany moment" that many businesses experience when they realize that ethical pricing not only aids sustainability but...
2024-07-0227 min
The Pricing For The Planet PodcastEmpowering Sustainability - Boost Profits and Transform Design with Carbon Saver!In this episode, Fabien CROS dives deep into the world of sustainable design with Nurra BARRY, the visionary founder and CEO of Carbon Saver. Discover how Carbon Saver is revolutionizing the architecture and interior design industries by integrating sustainability into the core of project planning, all while boosting profits and cutting costs.What is Carbon Saver?Carbon Saver is a cutting-edge platform designed to help interior designers and architects make environmentally conscious decisions from the very start of their projects. Acting as an environmental engineer, it provides an intuitive interface with a scoring system...
2024-06-2524 min
The Pricing For The Planet PodcastJazzing up Business Strategy: Harmonizing Sustainability and InnovationIn this electrifying episode, we jam with Gerald J. Leonard, a jazz musician turned IT and sustainability powerhouse. Discover how Gerald’s unique journey and insights can transform your business strategy and help you rock the world of sustainability.Key Takeaways:🎯 Sustainability as a Mindset: It’s more than a buzzword; it’s a powerful framework for any business size.🎸 Music Meets Business: Uncover how the principles of musical practice, collaboration, and mentorship directly apply to business success.💡 Sustainability = Opportunity: Learn how sustainability can drive growth, cut costs, and open new revenue str...
2024-06-1328 min
The Pricing For The Planet PodcastEmpowering Sustainability - Shared Value and Clean Energy with KIRU EnergyWelcome to the Pricing for the Planet Podcast, where we delve into the vital intersection of sustainability and business. In this episode, we have the pleasure of hosting Benedict Okpala, an entrepreneur from Nigeria and founder of KIRU Energy. Benedict shares his inspiring journey and the impactful work his company is doing in the field of solar energy.KIRU Energy is at the forefront of providing reliable, affordable solar solutions to homes and businesses in Nigeria. Benedict discusses the concept of shared value, the integration of Sustainable Development Goals (SDGs), and the role of technology in...
2024-06-1227 min
The Pricing For The Planet PodcastValuing Sustainability: The CFO's Role in Eco-FinanceIn this episode we explore how CFOs are pivotal in integrating sustainability with corporate finance. Featuring insights from Willem Schramade, a professor of finance at Nyenrode Business University and sustainability expert, this episode unravels how financial strategies can embrace and enhance corporate sustainability efforts. Willem discusses the evolution from traditional finance roles to champions of eco-finance, highlighting the importance of viewing sustainability as a strategic business advantage. Learn about the practical applications of shadow pricing, the intricacies of sustainable investment decision-making, and the future of corporate finance influenced by environmental and social governance (ESG) factors. This episode offers invaluable...
2024-05-2327 min
The Pricing For The Planet PodcastCathedral Thinking: Nurturing Collaborative Ecosystems for Sustainable FashionIn this episode, Fabien Cros explores the intersection of sustainability and business with Rachel Sheila Kan, a veteran in the fashion industry turned sustainability advocate. Rachel shares insights into her journey from fashion design to sustainability, emphasizing the importance of collaboration and decentralized systems in creating a more sustainable future. The discussion delves into the concept of Cathedral Thinking, where the focus is on nurturing ecosystems rather than dictating outcomes. Rachel explains her approach of facilitating collaboration within her ecosystem of microbusinesses, where members co-create and share in the benefits. The conversation touches on various topics, including the need...
2024-05-1928 min
The Pricing For The Planet PodcastFinancing Change: Leveraging Financial Solutions to Drive Sustainability Across Value ChainsIn this episode, Fabien Cros dives into the pivotal role of financial solutions in driving sustainability throughout corporate value chains. Joined by Alex Lheritier, an expert in finance and sustainability, and co-founder of Koaloo.FI, they explore strategic financial mechanisms that businesses can employ to integrate ESG objectives deeply and effectively into their operations. Learn how innovative financing can incentivize every stakeholder in the value chain, and especially suppliers, to commit to sustainable practices, and discover how such strategies not only support environmental goals but also enhance profitability and corporate resilience.Follow Alex on LinkedIn: https://www...
2024-05-1029 min
The Pricing For The Planet PodcastCreating Shared Value: A Sustainable Business RevolutionDive into an engaging discussion with our guest, Virginie Ostrowski, as we explore the potent concept of shared value—where businesses thrive by addressing societal and environmental issues. This episode offers an in-depth look at how companies can extend their impact beyond philanthropy and CSR towards achieving sustainability goals with profitability. Learn from Virginie's journey from journalism to leading the Shared Value Initiative Hong Kong and gain insights from her rich experience. Discover real-life success stories like Interface and JEB, companies that have embraced shared value to revolutionize their industries and create a significant positive impact. This conversation is a...
2024-04-1528 min
The Pricing For The Planet PodcastRevolutionizing Profit - How Sustainability Becomes Your Business Superpower: ROSI by Tensie WhelanIn this special episode, we delve into the innovative concept of Return on Sustainability Investment (ROSI) with distinguished guest, Professor Tensie Whelan. As the founder of the Center for Sustainable Business at NYU Stern, Tensie shares invaluable insights on how sustainability is not just a moral imperative but a strategic advantage that can drive better financial performance. From operational efficiencies and risk mitigation to enhancing employee engagement, this episode covers the spectrum of benefits that sustainability offers to businesses. Whether you're a large corporation or a small to medium-sized enterprise, discover how implementing ROSI can pave the way for...
2024-04-0329 min
The Pricing For The Planet PodcastThe Future Is Green: Unlocking Career Success Through Sustainability SkillsIn this episode, Fabien Cros delves into the critical intersection of sustainability and career development with Hymane Ben Aoun, a trailblazer in executive search and sustainability advocacy. As the job market evolves, sustainability skills emerge as non-negotiable for professionals aiming to stay ahead. We explore the launch of a groundbreaking brand by HumanSkills, aimed at bridging the gap between talent aspirations and corporate sustainability practices. Drawing parallels between digital transformation and the sustainability shift, we offer insights for those looking to enrich their careers with a green edge. From the importance of education in sustainability to the art of...
2024-03-2720 min
The Pricing For The Planet PodcastBridging Finance and Sustainability: A Venture Capital PerspectiveIn this episode, guest Myrtil Mitanga, Senior Associate at Hi Inov - Dentressangle, challenges the conventional perception of finance as opposed to sustainability, offering a compelling narrative that showcases finance as a crucial ally in the quest for sustainable business practices. Through her experiences in venture capital, Myrtil elucidates how profitability and impact are not mutually exclusive but rather complementary, with a focus on innovative startups that balance economic performance with environmental and social governance (ESG) goals. The podcast delves into the significance of long-term investments in fostering sustainable innovations, the evolving landscape of carbon credits, and the potential...
2024-03-1822 min
The Pricing For The Planet PodcastProfit with Purpose: Transforming Business for a Sustainable Future through "Shared Value"In this episode, Tiekie Barnard discusses the concept of creating shared value and the vital shift in business perspectives from focusing solely on profit to incorporating social and environmental considerations into core strategies. The episode delves into how companies like Safaricom and Nestlé have successfully integrated the shared value approach to simultaneously advance their competitiveness and improve the economic and social conditions within their communities. Additionally, Tiekie shares insights on the Shared Value Africa Initiative, aiming to encourage all companies across Africa to adopt this transformative business model. By exploring innovative business models and providing advice for those interested i...
2024-03-0826 min
The Pricing For The Planet PodcastSHIFTING GEARS - Business and Bicycles: How Vapaus tackles the climate crisis one bicycle at a timeWant to learn how a company seamlessly merges profit with planet-saving purpose? Join this inspiring podcast episode featuring Mikko Ampuja of Vapaus, a Finnish company revolutionizing business-to-business transportation with their 'benefit bikes' model. Discover Mikko's entrepreneurial journey, how Vapaus tackles the climate crisis one bicycle at a time, and their innovative tactics for sustainable business financing. If you're interested in entrepreneurship, sustainability, or the power of simple yet impactful business models, this episode is a must-listen!****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the...
2024-03-0725 min
Pricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesMonetizing and Pricing Sustainability with Stephan LiozuToday's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing. Stephan currently sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.In this episode, Stephan discusses how pricing experts can lead sustainable innovation within their organizations by helping them understand the...
2024-02-2945 min
The Pricing For The Planet PodcastDecoding Carbon: Empowering Business Sustainability with Internal Carbon Pricing (ICP)In this episode, Julia Nitz dives deep into the transformative world of Internal Carbon Pricing (ICP), unraveling how this strategic tool not only drives decarbonization efforts but also paves the way for future-proof business success. Through her journey from a serendipitous seminar discovery to becoming a sustainability analyst, Julia offers invaluable insights into the practical application of ICP, balancing environmental goals with economic realities. Whether you're navigating the complexities of shadow pricing, seeking to understand the nuances of carbon costs, or exploring innovative approaches to sustainability, this episode is a treasure trove of wisdom that promises to inspire both...
2024-02-2627 min
The Pricing For The Planet PodcastRevolutionizing the Future with the Past: The Untapped Goldmine of RemanufacturingIn this episode, Fabien Cros dive into the world of remanufacturing with expert Ron Giuntini, exploring its underestimated potential in revolutionizing industries and contributing to sustainability. Ron unveils how remanufacturing, a century-old practice, remains largely untapped and misunderstood, despite its proven profitability and environmental benefits. From the U.S. military to leading industries embracing this model, we discuss the challenges, opportunities, and the critical role of remanufacturing in shaping a sustainable future. Join us as we uncover the untapped goldmine of remanufacturing, merging past practices with futuristic innovation.****The PricingForThePlanet podcast delves into the fusion of...
2024-02-0926 min
The Pricing For The Planet PodcastOutcome-Driven Sustainability: How Eco-Friendly Strategies Boost Consumer Value and Business SuccessIn this podcast episode, Ray Florio, a seasoned expert in strategy and pricing, Managing Partner - Growth Consulting at Circana, shares valuable insights into making sustainability a profitable aspect of business. He emphasizes the importance of viewing sustainability not just as a noble goal, but as a competitive advantage and a driver for business growth. Through real-world examples and practical advice, Ray underscores the need for clear, outcome-focused messaging in sustainability initiatives, tailored to resonate with consumers. The discussion offers tangible strategies for businesses, from startups to large corporations, to integrate sustainability into their business models effectively and profitably.
2024-02-0426 min
The Pricing For The Planet PodcastCleared for Takeoff: SAF's (Sustainable Aviation Fuel) Role in a Greener FutureThis episode explores the innovative world of Sustainable Aviation Fuel (SAF) and its role in reducing aviation's environmental impact. We discuss the challenges and future of SAF with expert David Kaplan from Oliver Wyman, covering regulatory hurdles and technological advancements. The episode highlights SAF's potential, its recent successful test flight, and the importance of government and individual support in making SAF the norm for a greener future in aviation.ERRATUM: HEFA stands for “Hydrotreated Esters and Fatty Acids”David Kaplan's Linkedin: www.linkedin.com/in/david-kaplan-56b79174/ Oliver Wyman website: www.oliv...
2024-01-2824 min
The Pricing For The Planet PodcastDriving EV Forward: How MeEnergy is Breaking Barriers in Charging TechWe delve into the innovative world of MeEnergy, a trailblazing startup reshaping the EV landscape. We explore how MeEnergy is tackling the critical issue of range anxiety with its groundbreaking off-grid, fast charging stations. These stations, uniquely powered by biofuel, offer a sustainable and versatile solution, sidestepping the limitations of the conventional power grid. Through interviews with MeEnergy's CEO Alexander Sohl, we uncover the potential of these mobile charging units in driving the global transition to electric mobility. From fleet operators to individual drivers, learn how MeEnergy's vision is not only advancing the technology behind EV charging but also...
2024-01-2325 min
The Pricing For The Planet PodcastGreenOps: How Businesses Are Saving the Planet and CostsThis episode tackles the hidden environmental cost of our digital addiction, highlighting how digital technology's greenhouse gas emissions could double by 2025. We introduce GreenOps, a strategy to minimize the carbon footprint of cloud computing. Featuring Alexandre Martzloff from Elevate, we discuss how both cloud providers and users can contribute to this initiative. The episode also touches on how IT professionals can make a difference by choosing sustainable cloud options and implementing GreenOps, as well as the benefits of combining cost-saving measures with eco-friendly practices through FinOps and GreenOps. It's a practical look at reducing the digital world's impact on...
2024-01-1622 min
The Pricing For The Planet PodcastGreen Finance: Philippe Zaouati's Journey from Macron's Support to Sustainable Investing LeaderIn this episode, we delve into the world of sustainable finance with Philippe Zaouati, CEO of Mirova and contributor to French President Emmanuel Macron's environmental initiatives. We explore Mirova's unique journey, where investment intertwines with sustainability, and discuss how finance is becoming a pivotal solution in the global climate crisis. Philippe sheds light on the evolution from traditional ESG to impact investing and the innovative financial tools, like green bonds and loans, that are reshaping our approach to sustainability. He also addresses the challenges of greenwashing and the importance of transparent environmental claims. The episode culminates with a deep...
2023-12-3127 min
The Pricing For The Planet PodcastGame Theory Meets Green: Multi-Armed Bandit Theory's Role in Sustainable Pricing StrategiesWelcome to a fascinating episode of our podcast where we explore the dynamic world where AI meets sustainability. Join us as we dive into how cutting-edge AI innovations are not just opening new doors but are rapidly steering us towards a more sustainable future. Ever wondered how pricing can be a powerful tool in fostering eco-friendly practices? Join this exclusive conversation with Massimiliano Costacurta, the visionary CPO of FullTruck (https://www.fulltruck.com/), who is redefining the logistics landscape. Discover how they're tackling the pressing issue of empty truck runs – a silent ecological disaster. Delve deeper with us into th...
2023-12-2125 min
The Pricing For The Planet PodcastIs Finance or Pricing the real enabler of Sustainability? (spoiler alert: it's your pricing model)Join us in an engaging and insightful podcast episode featuring Maciej Kraus, Partner at Movens Growth Equity and a recognized pricing guru, who also serves as a guest speaker at Stanford University. In this episode, Maciej unravels the complexities of sustainable pricing, illustrating how it's not just about increasing costs but about connecting consumers with the impact of their purchases. From discussing his own journey in the pricing field to exploring real-world challenges like a salad bar's struggle with sustainable packaging, Maciej offers a wealth of knowledge and experience. He delves into the nuances of customer behavior, the interplay...
2023-11-2727 min
The Pricing For The Planet PodcastBeyond Recycling: How Human-I-T Empowers Communities with Technology and Curbs E-WasteJoin us in this inspiring episode as we sit down with Brandon Smith, the Vice President of Client Services at Human-I-T, an organization that's leading the charge in e-waste recycling and digital inclusion. Dive into a conversation that explores how Human-I-T is not only preventing electronic waste from ending up in landfills but also empowering underserved communities with access to technology. Brandon shares his inspiring journey, the innovative approaches of Human-I-T, and how they're helping businesses turn their e-waste into opportunities for growth and social impact. Tune in to discover how sustainability and technology can work hand in hand...
2023-11-2025 min
The Pricing For The Planet PodcastEco-Innovate to Elevate: Stephan Liozu's Guide to Profitable SustainabilityJoin us in a compelling conversation with Stephan Liozu, Ph.D., co-founder of PricingForThePlanet, on this episode where we explore the synergy between sustainability and economic growth. Stephan imparts his expertise on avoiding the pitfalls of digital transformation, harnessing existing assets for sustainable development, and the crucial role of ROI in sustainability efforts. He shares great insights on customer-centric approaches, the power of supplier relationships, and innovative business models that can lead to a sustainable and financially robust future. Delving into the '8 Steps of Pricing Sustainability,' Stephan provides actionable strategies for businesses to integrate sustainability into their...
2023-11-1526 min
The Pricing For The Planet PodcastHow Reimagined Sponsorships and Eco Adventures Can Drive a Sustainable FutureIn this episode, we are thrilled to welcome Matthieu Witvoet, a renowned eco-adventurer and public speaker. Dive deep as Matthieu emphasizes the importance of embracing one's true passion and understanding one's authentic self. He shares insights on reigniting lost passions, especially those tied to sustainability, and recounts his personal journey of overcoming financial challenges by harnessing and selling his passion. The conversation evolves to discuss the transition from mere brand awareness to meaningful brand engagement, with eco-adventurers like Matthieu playing a pivotal role. Through compelling narratives, such as the story around cigarette butts, Matthieu illustrates the power of storytelling...
2023-11-0629 min
The Pricing For The Planet PodcastIt's time to transform energy from waste to wealth: the case of kinetic energyDive into an enlightening discussion with Andrea Pirisi, the brain behind 20energy and the revolutionary Lybra technology. In this episode, we explore the potential of every vehicle to champion a cleaner future and the genius of 20energy's device that captures kinetic energy during deceleration. Learn about the challenges all cars (even the electric ones) face, the innovative business model of 20energy, and the impressive efficiency of Lybra. As we delve deeper, uncover the vision of 20energy, the paramount importance of sustainability, and the synergy of kinetic energy with IoT and AI. Wrapping up with invaluable advice for aspiring entrepreneurs...
2023-10-3026 min
The Pricing For The Planet PodcastIt's time to learn how to price sustainability with Pricing Professional SocietyIn this episode of PricingForThePlanet, Kevin Mitchell, the esteemed President of the Pricing Professional Society (PPS), joins Fabien Cros to unravel the complexities of sustainable pricing. Together, they delve into the core of PPS, explore the forefront of pricing trends like value-based and outcome-based models, and shed light on a revealing survey that underscores a pivotal challenge: many consumers aren't yet willing to pay extra for sustainability. However, the onus is on businesses to innovate their pricing strategies. With the sustainability movement still in its nascent stages, Kevin emphasizes the need for a fresh, customer-centric approach, backed by data-driven...
2023-10-2329 min
The Pricing For The Planet PodcastFrom Invoices to Insights: Measuring Your CO2 Emissions with SupstainIn this enlightening episode, Fabien Cros, co-founder of PricingForThePlanet, sits down with Hugo Smits, co-founder of Supstain (www.supstain.nl). The conversation revolves around the innovative approach of Supstain in helping companies easily map out their CO2 footprint through invoice analysis. Hugo sheds light on how understanding and measuring CO2 emissions is the first step towards a sustainable future. By providing clarity on CO2 emissions, companies can identify areas of high emissions and take targeted actions to reduce them. The discussion also touches upon the increasing importance consumers and employees place on associating with environmentally responsible companies. With the...
2023-10-1231 min
The Pricing For The Planet PodcastBufaga's unique business approach where cities might compensate citizens for air purificationJoin us for a riveting chat with Serena Mignucci, the innovative co-founder and CEO of Bufaga. In this episode, Serena unveils Bufaga's groundbreaking approach to environmental solutions, from cars that actively combat pollution to reshaping sustainable business models. Dive into Bufaga's mission for a pollution-free planet, their pioneering devices, and their vision for the future of sustainability. With insights into real-time sustainability dashboards, upcoming products, and advice for startups, this episode is a beacon for anyone passionate about a greener tomorrow. Don't miss out on this glimpse into the future of sustainable innovation.****The PricingForThePlanet podcast...
2023-09-1629 min
The Pricing For The Planet PodcastPricing as an Enabler of Sustainability - PricingForThePlanet x Schneider ElectricIn this episode of the PricingForThePlanet Video Podcast, we're joined by Paola Andrea Valencia, VP Pricing at Schneider Electric. Together, we navigate the intricate landscape of pricing sustainability. We discuss the art of monetizing eco-friendly initiatives, the significance of gauging customer willingness to pay, and Schneider Electric's commendable strides in sustainability. The conversation also touches on the debate surrounding premium pricing for sustainable products and how pricing strategies are evolving in the face of global eco-conscious movements. Dive in with us to explore the fascinating crossroads of pricing and sustainability. ****The PricingForThePlanet podcast delves into the...
2023-09-1139 min
The Pricing For The Planet PodcastDelivering unmatched value through circular economy - PricingForThePlanet x Schneider ElectricJoin us as we engage in a captivating conversation with Geoffrey Richard, the Circularity Director at Schneider Electric. In this episode, we delve into the intricacies of the circular economy, sustainability, and the pioneering strategies that Schneider Electric has adopted. Discover the transformative power of circularity, the balance between sustainability and profitability, and how Schneider Electric is setting the pace in these domains. Whether you're a business leader, an environmental enthusiast, or someone curious about the future of sustainability, this episode offers valuable insights.****The PricingForThePlanet podcast delves into the fusion of business and sustainability, highlighting...
2023-09-0446 min
The Pricing For The Planet PodcastESG (Environmental, Social, and Governance) and Impact Sourcing as value driversIn this podcast interview, Fabien Cros is hosting Hanae Chino, the ESG Director at Webhelp. She delved into the pivotal roles of ESG (Environmental, Social, and Governance) and Impact Sourcing in the company's value creation strategy. She emphasized that Webhelp's commitment to ESG is not merely a trend but a core part of their long-term sustainability plans. Impact sourcing, in particular, stands out as a transformative approach where the company actively hires from socio-economically disadvantaged communities. This is not seen as an act of charity but rather an untapped reservoir of potential and talent. The most profound value derived...
2023-08-0728 min