Shows
The Priscilla Little ShowEp. 22 | How your Standards & Expectations Impact your RelationshipsHello my loves,In today’s podcast, we talk about standards and expectations. The standards you set for your relationships will dictate the quality of those relationships. In essence, it's looking at what you are willing and unwilling to tolerate. I show you how to figure out the standards you have currently set for yourself and how you can raise them to improve the quality of relationships you have and your overall quality of life.We also look at expectations and how what you end up expecting will actually be what you get. Whe...2025-04-0533 minThe Priscilla Little ShowEp. 21 | REBRAND to The Priscilla Little Show - Talk on Creative Freedom, Relationship with God, & GratitudeHello my loves,In this podcast, we talk about the reasons behind me changing the name from Successful, Wealthy, and Confident with Priscilla Little to The Priscilla Little Show. I talk about how this change will allow me to be more creatively free within this podcast and help me go more all in. Sometimes instead of doing what you think you should do, you’ve got to just do what you want and what makes sense creatively for you. From there I will give you a life update and how two changes I made in my...2025-04-0327 min
Ponderings from the PerchQuestionPro’s XDay North America 2024: A Little Bird Marketing Flyover**This episode of Ponderings from the Perch is a replay of a popular episode first aired on Digital Transformation Success, the premier podcast for no-nonsense discussions of digital innovation in business.**No matter how advanced the technology it uses, market research still needs astute judgment… and the best judgment comes from humans. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives her patented Conference Flyover of Question Pro’s XDay 2024 in Austin, TX. XDay is a premier event where the b...2024-10-1144 min
Inspired Founders#7 From Country Road Bag to Inspired Founder with Priscilla SkippingtonThis episode is a live recording of Priscilla’s keynote speech during the Inspired Founders Launch Event. Episode Summary: In this episode, Priscilla shares her inspiring personal story of Priscilla Skippington, a remarkable entrepreneur and mentor who transformed her life from humble beginnings to becoming a leader in Australia’s start-up community. Priscilla shares her journey of leaving home at 17 with nothing but a Country Road bag, being divinely guided to a family who transformed her life, and the steps she took to build multiple businesses. After the birth of her second son, Priscilla embarked on a...2024-08-2811 minThe Priscilla Little ShowEp. 9 | Bryan Castillo's Ascension Chats Featuring Priscilla Little (Part 1 of 2)Hello my loves,
On today's podcast I guest speak with Bryan Castillo on his instagram live Ascension Chats. We talk about my own spiritual journey and how I learned the laws of attraction and manifestation that allowed me to create a new life from the bottom up. I also unpack the power of forgiveness and how that opened me up to so many blessings. I even get the opportunity to dive in to what my favorite modalities and healing techniques are including hypnosis and tarot!
Bryan is a wonderful reiki healer and...2024-04-0141 min
Ponderings from the PerchCollaboration is the New Competition: A Sneak Peek at Priscilla's Upcoming BookBe forewarned: This episode is probably a gateway drug to a Little Bird Book Club. If you keep up with Priscilla, you probably already know some of her thoughts on competition (yuck!), and how collaboration (yay!) is a better strategy. But even collaboration can be a perilous landscape. It goes all the way back to fifth-grade group projects where one kid does all the work and the others just coast. In the professional realm, there are many examples of things that *look* like collaboration on the surface, but are not actually collaborative at their c...2023-01-1326 min
Amiga Arise | Awaken Faith, Heal Trauma & Find Purpose22. How Do You Navigate the Holidays with Peace and Grace, Even if You Feel a Little Blue During the Holidays?Hola Amiga,
Welcome to the Amiga Arise Podcast! I am Priscilla Gomez, your host and hopefully an Amiga for a journey of learning, growing and thriving.
In today’s episode you will learn more about the difference between Holiday Blues and Seasonal Affect Disorder, and what it means to walk out your life in the different seasons that come your way. Winter is an inevitable season every year, so we can prepare for seasons of lows and highs. So How Do You Navigate the Holidays with Peace and Grace, Even if You Feel a Little Blue...2022-12-0621 minAmiga Arise | Awaken Faith, Heal Trauma & Find Purpose14. How Do You Know You Are Hearing From God? God Gave Me the Name of this Podcast Through Scripture Stating: “Talitha Cumi, Little Girl, I Say To You, Arise.” (Mark 5:41)Hola Amiga,
Welcome to the Amiga Arise Podcast! I am Priscilla Gomez, your host and hopefully an Amiga for a journey of learning, growing and thriving.
In today’s episode you will learn a little bit more about my story with starting this podcast. How God gave me the name Amiga Arise through scripture, and you get to learn a little more about what it might look like for you to hear from God!
If you are ready to take a deeper look, find freedom, and step into flourishing God’s way, I am here...2022-10-1322 min
The R rated PodcastEpisode 79: The Controversies of The Little Mermaid and Jeffrey DahmerHappy Spooky Series 👻 Tune in with host @fabulousprissy as she breaks down the most controversial Netflix show to date: JEFFERY DAHMER! Should this show have been made?? How do you portray a serial killer who later is revealed to be a cannibal? Did Ryan Murphy do a good job keeping the show respectful but authentic at the same time? Disney released the little mermaids new trailer and people either loved it or hated it!! Why you ask? Because of the color of her skin! It’s sad to think we live in a world where people would rather tear each other...2022-10-1242 min
The R Rated PodcastEpisode 79: The Controversies of The Little Mermaid and Jeffrey DahmerHappy Spooky Series 👻
Tune in with host @fabulousprissy as she breaks down the most controversial Netflix show to date: JEFFERY DAHMER!
Should this show have been made?? How do you portray a serial killer who later is revealed to be a cannibal?
Did Ryan Murphy do a good job keeping the show respectful but authentic at the same time?
Disney released the little mermaids new trailer and people either loved it or hated it!!
Why you ask?
Because of the color of her skin!
It’s sad...2022-10-1242 min
Glow Through ItS2 E.8 Authenticity and building a community with Social Media Legend and Comedian Erika PriscillaIn this episode, Adriana & Mariah sit down with comedian & beloved Internet Star Erika Priscilla. The girls talk about Erika’s meteoric rise to fame, how she created the “Qelsi” character, and what it means to build a community off of authenticity & honesty. They also discuss her relationship with Scott (Erika’s Boyfriend), balancing personal/professional life with a successful social media following, her goals & aspirations for Qelsi, and uniting people with kindness and comedy. Whether you’re a fan of Erika, or just love to laugh, this episode is for you! Also check out our 2-bracelet exclusive collection in collaborat...2021-03-181h 13
The R rated Podcast#11 A LITTLE INSIGHT ON YOUR HOST (BONUS)GET TO KNOW YOUR HOST PRISCILLA EMPRECHTINGER @fabulousprissy www.fabulousprissy.com @r_ratedpodcastuncensored Subscribe for more episodes :) --- Send in a voice message: https://podcasters.spotify.com/pod/show/priscilla-emprechtinger/message Support this podcast: https://podcasters.spotify.com/pod/show/priscilla-emprechtinger/support2021-02-1046 min
Ponderings from the PerchDear Priscilla: How Do I Build Relationships Remotely?In this episode of Dear Priscilla, Momma Bird/CEO Priscilla McKinney answers not one, but two questions about networking during remote events. Question 1:Dear Priscilla,From years of going to industry conferences I have a lot of colleagues to draw from and interact with on LinkedIn. This helps me start great conversations, which in turn increases the reach of my posts. But, I feel I'm just talking to colleagues and these efforts don't seem to make their way into the view of the prospects I'm trying to reach.How can I...2020-11-2024 min
Ponderings from the PerchPriscilla and Ashley - 3 Email Marketing Myths DebunkedBigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those first three.) It’s time to debunk three email marketing myths. In this episode, semi-pro myth busters Priscilla McKinney and Ashley Le Blanc tackle three persistent yet misguided beliefs about email marketing. Preview time!Email marketing is dyingEmail is still one of the most trusted forms of communication, and one of the strongest performing media buys.Open rate...2020-11-0616 min
Ponderings from the PerchPriscilla and Colson Steber Look for a Needle in a HaystackAs Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” In this episode, host and Momma Bird Priscilla McKinney talks with Colson Steber, Co-CEO at both Communications for Research, Inc (CFR) and Ag Access. They talk about agricultural research and how Ag Access has created an insights community specifically centered around a highly specialized sector that includes crop growers, livestock producers, feed mills, veterinarians, and more. “I joke that I spent the first eight years of my time at CFR convincing people that we could do more th...2020-10-3023 min
Ponderings from the PerchPriscilla and Friends - Collaboration is the New CompetitionGoodbye competition…Hello collaboration! 2020 has been full of learnings, but if we’ve benefited anything from this year, it’s this new mantra - “the only way forward is together.” In this video podcast, Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney, is joined by Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association and Lisa Wilding-Brown of InnovateMR. The group talks about leaving behind the mentality of scarcity and how doing good for more people - even your competitors - can work in your favor strategically. This special video podcast is available to view here...2020-10-1648 min
Ponderings from the PerchDear Priscilla: What Gives with LinkedIn Stories?Over the past couple weeks, a whole bunch of people have thought they accidentally opened the wrong app when they noticed a “Stories” button at the top of their LinkedIn feed. “Ope, accidentally got Instagram, dang thumbs,” they muttered and then headed over toward LinkedIn ONLY TO REALIZE THAT THEY WERE IN LINKEDIN ALREADY! As with any new feature, LinkedIn Stories opens a lot of questions for users. Both pros and noobs have asked, “Should I upload a photo of these pancakes I made?” or Should I post a video of myself lip syncing to my Jock Jams playlist now?” 2020-10-0934 min
Ponderings from the PerchDear Priscilla: How Do I Avoid Virtual Conference Fatigue?You remember regular-old in-person conference fatigue, right? The packing, traveling, and reservations…the seminars, breakout groups and after-parties…the (slightly-tipsy) 2 am bedtime, and (still-tipsy) return to the fray? By contrast, one might assume that attending virtual conferences from either the office or the comfort of one’s home would be a walk in the park. And yet, digital conferences somehow combine all the frenetic information overload of in-person conferences, the focus struggle of online classes, and the eye strain of bingewatching all 9 seasons of Seinfeld into one tidy little package known as digital conference fatigue.In the “Dear Pri...2020-09-2534 min
Ponderings from the PerchPriscilla and Mary Martha Stasinopoulos - Fireside Chat at IIEX NAAt Greenbook’s IIEX NA 2020, Priscilla McKinney, Little Bird CEO and Momma Bird sat down for a fireside chat with Mary Martha Stasinopoulos, Head of Consumer Insights at Kairos. Stasinopoulos came to Kairos after serving as Head of Consumer Insights at Glossier, and previously Insights Manager at HBO - each with wildly diverse internal insights configurations. Mary Martha discusses the differences between working in a well-established, process-oriented team versus starting from the ground up with from-scratch culture creation. Kairos is a startup studio focused on making life more affordable. They focus on critical life stages where old ind...2020-09-1125 min
Ponderings from the PerchPriscilla and Courtney Williams Discuss Continuous ImprovementIn this episode, host and Momma Bird Priscilla McKinney talks to QualSights Head of Operations Courtney Williams about continuous improvement, the industry-wide race toward better and faster insights, and the importance of the consumer voice. Growth, in any industry, poses an opportunity for reinvention and improvement. Sometimes, however, the growth becomes the focus, and the quality inadvertently falls by the wayside. Courtney’s work with QualSights, a visual insights platform, is centered around consistently improving quality by creating frameworks to better support researchers and consumers. Williams offers many insights about the future of panel, the role...2020-09-0423 min
Ponderings from the PerchPriscilla and Mark Menig - Subjectivity of Data QualityWhat constitutes “quality?” As Mark Menig, CPO at PureSpectrum points out, the phrase “one man’s trash is another man’s treasure,” perfectly illustrates that quality is a subjective construct. In this episode, host and Little Bird Marketing CEO Priscilla McKinney geeks out with Menig about how PureSpectrum uses advanced machine learning to process unfathomable amounts of data and objectively identify patterns. Menig discusses the responsibility in the market research technology industry for first to utilize the best available technology, as well as PureSpectrum’s proprietary quality scoring system.ALSO! In celebration of the launch of th...2020-08-2828 min
Ponderings from the PerchDear Priscilla: WTF is an SSI Score?In the “Dear Priscilla” series, host and Little Bird Marketing CEO Priscilla McKinney, along with Executive Director Ashley Le Blanc provide answers to the sometimes-weird, oft-embarassing marketing questions that everyone has — and everyone is afraid to ask. This episode is all about LinkedIn’s SSI Score. What is it? Where does it live in LinkedIn? What is it used for? If your SSI score is low, can you pay half a million dollars and still get into a top university?The SSI Score (Social Selling Index) is an indicator of how strong LinkedIn thinks your personal...2020-08-2125 min
Ponderings from the PerchPriscilla and Josh Haynam Ask the Million Dollar QuestionOur notion of online quizzes is largely limited to ideas like, “Which Bertie Botts Every Flavor Bean Are You?” or “How Would You Die in an Agatha Christie Novel?” However, Josh Haynam, cofounder of Interact is proving that quizzes have a lot more to offer in terms of lead generation. Interact helps businesses (like Eventbrite, Forbes, American Red Cross, and Marie Forleo) build beautiful and engaging quizzes. Those quizzes are founded on the principle of curating helpful interactions with potential clients. Haynam, also a former Ponderings podcast guest, shares his ideas of the best quiz structures: Quizzes that prov...2020-08-1434 min
Ponderings from the PerchDear Priscilla: Should I Be Paying for LinkedIn?So, you’ve got questions about marketing. Not the type of questions you can just raise your hand and ask in the middle of a crowded auditorium. No, no. These are the questions you’re maybe a little…embarrassed to ask. Maybe you’re afraid you should already know the answer. Maybe you think you’re the only one with this particular problem. Fear not: you’re not alone!Between immeasurable speaking engagements, industry events, consultations, and online interactions, Little Bird CEO and podcast host Priscilla McKinney has heard it all. Guess what? A lot of people are asking t...2020-08-0729 min
Ponderings from the PerchPriscilla and Jocelyn Simon Share a Moment of TruthDecisions are like onions. They have layers. And sometimes they make you cry a little bit. The truth is, the complex cognitive and emotional workings that drive our choices are not always aligned with our perception of them. In this episode, Priscilla McKinney talks with Nailbiter’s SVP and Head of Client Services, Jocelyn Simon, about the minute, specific decision point: the moment of truth. Nailbiter’s platform helps brands unlock shopper insights through a platform that facilitates video shop-alongs for planned shopping trips. This allows them to capture the moment as it happens, and to observe the d...2020-05-2929 min
Ponderings from the PerchPriscilla and Brad Farris Tell Head-Trash to SCRAM!Growth, as a business owner, strikes up against a number of obstacles - control issues, financial issues, team dynamics, and perhaps most of all: the stories we tell ourselves, when those stories don’t match up with reality. The truth is, the clutter of these largely-internal struggles create what CEO and host Priscilla McKinney calls “head-trash,” leaving little room for leaders to rise above with clarity and direction. In this episode, Priscilla talks with Brad Farris, prolific author, speaker, and Principal Advisor at Anchor Advisors. Brad discusses the ways his firm facilitates transition and growth in both entrepr...2020-03-2043 min
Ponderings from the PerchPriscilla Talks Success A La Malcolm Gladwell's OutliersSuccess is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell's bestseller Outliers. Where humanity celebrates a simplified "rags to riches" style tale of human ingenuity, Priscilla opts for a more realistic view that encompasses the bumpy path of entrepreneurship. She dishes on an important success, a devastating failure, a pivotal stroke of luck, and a Matrix-style bullet dodge that shaped her path to running a host of successful businesses. If you like this podcast, y...2020-01-3113 min
Ponderings from the PerchPriscilla and Lucy Davison in the Conservatory with the Lead PipePriscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep it real in this episode of Ponderings from the Perch! Lucy is founder and president of Keen as Mustard Marketing, and she talks with Priscilla about Insights Marketing Day 2020, B2B marketing intricacies, mustard (of course) and Women in Research.Hold that thought for a second, though. FIRST, you must know that Insights Marketing Day London is fast approaching - like, January 30 fast. If you haven’t jumped on that yet, now’s a really good time. SECOND, you must know that Keen as Musta...2020-01-1738 min
Ponderings from the PerchPriscilla Gives a Shoutout to the MentorsIn this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include: Brett Baker of TrustPointChristine Kane of Uplevel YouKristin Luck of ScaleHouseListen to the episode to hear key takeaways Priscilla has gleaned from these mentors!2019-12-0612 min
Coffee with PriscillaBe Grateful♥ Coffee with Priscilla 1-15Happy Friday! We will be focusing on being GRATEFUL for the entire month of November♥
What little things do you have in your life that you would greatly miss if you did not have them.....be Grateful for all of them♥
Listen in...
#TheREALPriscillaLBrooks
https://PriscillaLBrooks.com
http://PriscillaLBrooks.info (virtual biz card)
#dailyinspiration #begrateful #gratitude #getoffyourass #justdoit #coffeewithpriscilla
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Send in a voice message: https://podcasters.spotify.com/pod/show/coffee-with-priscilla/message2019-11-0109 minCoffee with PriscillaYou are loved and Respected ♥ Coffee with Priscilla Podcast 1-13Wealth Wednesday! Good Morning ~ how will you spread a little wealth today?
We FOCUS today on being loved and respected, and also getting quiet so we can receive the divine gifts, answers, love♥ You are special and unique, like no other, be intentional and share your divine gifts with the world♥
Listen in...
#TheREALPriscillaLBrooks
https://PriscillaLBrooks.com
http://PriscillaLBrooks.info (virtual biz card)
#dailyinspiration #youarelovedandrespected #Seekyourdivinegifts #shareyourdivinegifts #coffeewithpriscilla #youarespecialandunique #wealthwednesday #spreadsomelovetoday
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Send in a voice message: https://podcasters.spotify.com/pod/show/coffee-with-priscilla/message2019-10-3008 min
Ponderings from the PerchPriscilla and Adam Jolley Do Not PounceIn this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common.Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last one isn’t true at all, but the rest are!Pri...2019-10-1831 min
Ponderings from the PerchPriscilla and Jeffrey Hayzlett Dance on iTunes' GraveAt any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 gig capacity blue ipod minis and shouted, “But my music!” Recently, however, when Apple casually mentioned that they were killing the service (in name, at least), it was sort of met with a worldwide “Ok, whatever.” In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney met with Jeffrey Hayzlett to discuss - at least partially - if there will be any discernible impact for podcaste...2019-09-0643 min
Ponderings from the PerchPriscilla and Bob Ferro Have a Very Particular Set of SkillsFor the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Ferro is the Managing Director at Trusted Talent, which specializes in executive recruiting for market research and insights professionals. They talk about retention of innovative employees, how the MR industry is being impacted by the gig economy, and the importance of urgency in the hiring process - across the ever-evolving landscape of market research. Bob is a regular attendee of MR conferences, and earlier...2019-08-3031 min
Ponderings from the PerchPriscilla and Anese Cavanaugh Spread the Good VibesIf you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching impact - for which there is a free downloadable presence guide and IEP sheet. In addition...2019-08-0250 min
Ponderings from the PerchPriscilla and Nicholas Holland Talk Hubspot“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never been harder to scale, because competition is so fierce.”In this episode of Ponderings from the Perch, Priscilla talks with Nicholas Holland, GM/VP of Product at Hubspot. In case you don’t know, Hubspot is a Customer Relationship Management (CRM) solution for inbound or content marketing. Little Bird has been a Hubspot Certified Agency Partner for fi...2019-07-1242 min
Ponderings from the PerchPriscilla and Andy Crestodina Are Risktakers!So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah? In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is “A Risky Choice” for web hosting. The daredevil duo offers a series of so...2019-06-2839 min
Ponderings from the PerchPriscilla and Kahlief - Shoe Shopping Under the Scrutinous Eye of GoogleIf you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief!In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney gets into the sweet details about Google Ads with Little Bird’s own Graphic Designer/Google Ad Magician Kahlief Steele. They talk about the difference between...2019-06-0727 min
Ponderings from the PerchPriscilla and John Lee Dumas Fell into a Burning Ring of FireEntrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and podcasting. JLD is host of the award-winning Entrepreneurs on Fire - a daily podcast that features interviews with successful entrepreneurs as well as tips and creative solutions from the host. He and Priscilla discussed FireNation, his listener network, and the importance of listening to the audience. They also talk about SMART goals, brand-building, and mastering productivity during their jam-packed (fire-filled!) interview. Check out all 2,000+ episodes...2019-05-1721 min
Ponderings from the PerchPriscilla and Andrew Kuiler Will Only Be Impressed By a Hurdy-GurdyTravel. Exotic food. Cultural research. Obscure musical instruments. The areas of overlapping interest in a Venn diagram between Priscilla and Andrew Kuiler, founder and CEO of The Silk Initiative are so abundant that we might actually need a larger diagram. In this episode, Priscilla and Andrew discuss how The Silk Initiative - brand insight, strategy and innovation firm - uses their specialized knowledge and custom research to provide detailed consulting for the international food and beverage industry.Along the way, they also talk about travel, their favorite snack foods, and Andrew's favorite food cities...2019-05-1034 min
Ponderings from the PerchPriscilla, Ashley and Emma in Bird On The Street - IIeX NA EditionYou’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over. Hosted by GreenBook, IIeX is all about new ideas, new approaches and new connections in market research and insights.In addition to co-chairing the event with our pal Will Leach, teaching a master class, and doing her part to Keep Austin Weird, Priscilla and the Little Bird crew attended amazing lectures, hit the pavement for Bird on the Street podcast inte...2019-05-0342 min
Ponderings from the PerchPriscilla and Ashley Go to Quirk's ChicagoAnddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago. In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed after a long day.Per usual, the two give out a few awards for their favorite giveaway item, best shoes and the coveted, Quirk’s Spirit Award. The two a...2019-04-1252 min
Ponderings from the PerchPriscilla and Jamin Brazil Show How the Sausage Gets MadeBlasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch. Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision. Brazil currently wears many hats, but the art of podcasting is top among his discussion points. Priscilla and Jamin talk about the craft of storytelling, the singularity of passive consumption, and their upcoming...2019-04-0547 min
Ponderings from the PerchPriscilla and Ashley Demystify LinkedInDespite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site is all about. Until now. Listen in as Priscilla and Ashley discuss common misconceptions, what the site is and is not designed for, and how to utilize the platform to facilitate authentic connections. Priscilla - an undeniable LinkedIn whiz - gives special shoutouts to former podcast guest Tim Hughes for the innovative thoughts put forward in his book Social Selling, and to Adam Gray for the...2019-03-2944 min
Ponderings from the PerchPriscilla and Leonard Murphy Keep It Weird“It can be easy to forget the motivation that ultimately all we’re here to do is to help people. And we help people by connecting supply and demand, as new opportunities emerge. So we work hard to fight against that. To remind everybody, every day: This is what we’re here to do. We’re here to help folks.” It’s impossible to overstate the impact that GreenBook Executive Director Leonard “Lenny” Murphy has had on the world of market research. In this episode, Priscilla talks to Lenny about some of the experiences that shaped his path, and the mos...2019-03-2249 min
Ponderings from the PerchPriscilla Is Gone: Kahlief and Leighton Break The PodcastWhy is it important to stay on brand in all elements of design? What’s the most challenging part of designing specifically for content marketing? Will Little Bird invest in a memes department in 2019?It was Priscilla's birthday, and Kahlief and Leighton said, "G'ahead and have a great trip... we'll handle the podcast for you!" Then they did it. In this episode, The Design Dojo - a.k.a. two of Little Bird's lead graphic designers - discuss the importance of graphic design for inbound marketing. Video, branding strategy, the GIF debate, and how the ideal buyer pe...2019-03-1517 min
Ponderings from the PerchPriscilla and Sima Vasa on Tech, Podcasting and Armadillo RacingThe last time Sima Vasa was on the podcast, it was for the Flock Stars WIRe miniseries. In this episode, she and Priscilla discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale: “Taking the emotion out of things and really looking at financials objectively, and saying, ‘okay, if I peel back the layers here, I have to be realistic in what I think I can sell this company for based on the financial story.’ And also historical, like - look...2019-03-0845 min
The Mother Lode PodcastTaking Little Kids to ChurchIt is important to us to raise our children to be faithful people who enjoy community with others via a parish church. Taking little kids to church is not easy, though! They squirm, make noise, and sometimes disrupt your worship. Marty and Priscilla share a little about how they handle it: you can, too! 2019-03-0400 min
Ponderings from the PerchPriscilla in London Bird on the StreetOver the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England.Tune-in as Priscilla and Ashley review the benefits of attending industry events and give out a few awards like Best Interactive Booth and Best Giveaway Item (spoiler: Priscilla also gives her own award for Best Pants).This isn’t your average event recap. Listen in as Priscilla takes to the streets of London for a Bird on the...2019-03-0142 min
Ponderings from the PerchPriscilla and Ashley Seal the Tomb of Google+Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+. Google’s social networking endeavor seemed poised to make big waves… something about their $719 billion in market capital lent a bit of credibility to the effort that turned out to be an almost immediate cricket-fest. The recent announcement that they would be pulling the plug on the sleeping giant wasn’t a huge shock to most people, but it’s not without ramifications. In this episode, Priscilla McKinney and Ashley Le Blanc do a quick...2019-02-1512 min
Ponderings from the PerchPriscilla and Ashley Talk New Year Marketing ResolutionsJust like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice." In this episode, Momma Bird - Priscilla McKinney and Little Bird Content Marketing Specialist - Ashley Le Blanc talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years. Want a sneak peek? Here's the overview of the tips!1. Stop selling so hard. Learn about Priscilla's Rule of 15, which lays out a balanced framework for social p...2019-01-1826 min
Ponderings from the PerchPriscilla and Charlie Rosenbury Go Full-On Ready Player One“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody AllenIn this episode, Priscilla McKinney talks with Charlie Rosenbury, founder and president of Self Interactive, a Springfield, MO based software development company specializing in virtual (V) and augmented (A) reality experiences. In addition to discussing the differences between VR and MR, Priscilla and Charlie talk about the future and present of this technology and how it can, when properly utilized, present a truly creative solution to a wide variety of proble...2019-01-0444 min
Ponderings from the PerchPriscilla and Will Leach Tackle Difficult DecisionsRegular or decaf coffee? Aisle or window seat? Fries or tots…or curly fries? For most of us, these are just a few of the hundreds of decisions we make every day without conducting a cost-benefit analysis. We make these choices intuitively, using some magical portion of our brain/consciousness that’s able to just *snap* make decisions immediately. In this episode, Priscilla talks with Will Leach, founder of Trigger Point Design, a leading behavioral research and design consultancy. Trigger Point helps brands understand how to align their designs with the reality of how people actually make decisions - or...2018-11-0236 min
Ponderings from the PerchPriscilla and Matt Koenig Hack into the MainframeGrappling hooks? Check. Ski masks? Affirmative. Lookout van in the parking lot? Yep! Get ready, because in this episode, Priscilla and Matt Koenig, Owner and Chief Developer at MK Web Development, are hacking into the mainframe of web development knowledge. In this heretofore uncompromised maximum security vault of information, questions are everywhere, and answers are like unto shadows. Priscilla and Matt get straight to the heart of things, answering tough questions like:Why the heck is my site so slow?What questions should I ask of a hosting service?What plugins should I be running o...2018-10-1738 min
Ponderings from the PerchPriscilla Gets Selfish with Sarah MarshankWhen’s the last time you practiced the art of being selfish? Before you tell on us for using the “s-word,” let us explain. We’re talking about carving out time for self-exploration and inquiry. This week on the Little Bird Marketing company podcast, we brought in an expert on the journey to finding your authentic self.In this episode of Ponderings from the Perch, Priscilla McKinney is joined by Sarah Marshank - entrepreneur and author. Sarah started Selfistry, a comprehensive integrative educational system for mastering the art of being human. She’s also the author of the “Being...2018-09-2137 min
Ponderings from the PerchPriscilla Beats the Persona DrumIs your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla McKinney and Dan Leadbetter explore the topic of buyer personas.“Buyer personas give you the research you need to create content and messages for the person who is most likely to buy your product.”Throughout the episode, Priscilla shares her experience and the tips she’s learned creating buyer personas for clients and fo...2018-08-1031 min
Ponderings from the PerchPriscilla Gets a New PonyWith all of the headlines about Facebook’s privacy policy and algorithm changes, you’ve probably been left scratching your head and asking questions like: How is my Facebook feed going to change? How do I get more interactions on my Facebook business page? Why did Mark Zuckerberg have to testify before Congress? And why doesn’t he ever blink?In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, is back with Dan Leadbetter. Join them as they discuss the ever-changing world of digital media.Whether you're...2018-07-1333 min
Ponderings from the PerchPriscilla is Not Michael ScottIf The Office taught us anything, it’s that managing people is harder than it looks. From creating an enjoyable work environment to fostering creativity and innovation, being a good boss takes practice, intention and a little bit of skill. While Priscilla is definitely not Michael Scott, in this episode of Ponderings from the Perch, she reveals which fictional boss she identifies with most. Tune-in as Priscilla answers questions about leadership styles, creating stellar office culture and supporting your employees.Here’s a sneak peek of the questions she answers in this week’s episode:What’s...2018-06-2934 min
Ponderings from the PerchPriscilla and Dana Hit the (Green) BooksIf you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinneyinterviews Dana Stanley– Director of Operations at GreenBook.Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online directory, they’ve developed a series of worldwide conferences (IIEX), the infamous Insights Marketing Day and heaps of helpful (and downloadable) content...2018-06-1531 min
Ponderings from the PerchPriscilla Gets Grilled by Beck on "Take Your Kid to Work Day"In observation of National Take Your Kid To Work Day, Priscilla and Beck McKinney co-host a special edition of Ponderings from the Perch. In doing so, they learn more about each other, and verily, more about themselves in the process.Beck has prepared a special pop quiz full of insightful questions for Priscilla about entrepreneurship, motivators, goals, and the importance of the silence during the Masters. Priscilla turns the tables back on Beck to find out why he thinks the office is slightly boring, and which of the Peeps is the most hilarious (spoiler: it’s Kahlief)....2018-05-1826 min
Ponderings from the PerchPriscilla Gets Radical with Thought Leadership TheoryWhat happens when you put two thought leaders in the same room? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, and Dan Leadbetter explore the different roles of thought leaders.After getting asked the same question at numerous speaking engagements, Priscilla honed in on the topic of thought leadership. Whether they acknowledge it or not, Priscilla explains, “Companies are built around thought leadership.” Identifying and amplifying your thought leadership style can give your brand the advantage in your industry.At this point, you might be aski...2018-04-0634 min
Ponderings from the PerchPriscilla and Simon Dunn are "Really, Really Keen"Join a fun-filled podcast with design wiz Simon Dunn, from Keen As Mustard Marketing, as he and Priscilla discuss holistic marketing strategy methods, data visualization, and the importance of industry networking.Simon, with Keen as Mustard, has been finding new ways for agencies to understand research and insights for the past ten years, with an indisputable understanding of the complexities of the field.“You don’t just do a new brand, or launch a new website, sit back and wait for the work to come in. It’s all about actually doing all of those things...2018-03-1648 min
Ponderings from the PerchPriscilla and Kathrin O'Sullivan Move a Giant ShipJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kathrin O'Sullivan, organizational development consultant, facilitator, executive coach, and extraordinary public speaker. O'Sullivan is a twelve-year veteran of Google, where she most recently served as Leadership Development Manager, and has studied with some of the most distinguished thought leaders in her field. Priscilla and Kathrin discuss the complexities of effecting change through coaching in an organization, and how it can often resemble the efforts of steering a giant boat. O'Sullivan brings a fresh and progressive viewpoint to the topic of how individuals a...2018-03-0234 min
Ponderings from the PerchPriscilla Reviews Lifestyle Blogging with Kyle Drenon: Content Strategies for In-house Marketing TeamsWant to know what makes a blog successful? Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kyle Drenon, Director of Marketing at Murney Associates in Springfield, MO. After attending Mozcon 4 years ago, he details his slightly-Jerry Maguire story about how he came back to his job ready to take his company's marketing a new direction. Find out what happened next to bring this man, this myth, this Springfield, MO lifestyle guru to leading a small but mighty team making real estate fun again. “Our strategy on content creation is to sel...2018-02-0236 min
Ponderings from the PerchPriscilla Tries Interact - a Quiz Taking Software with Josh HaynamAre you desperate to know what kind of fruit you are?Need to know who is your celebrity style icon? First, join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Josh Haynam of Interact, a quiz software company. In this episode we ask:When was the last time you took a fun quiz?When was the last time you took a meaningful quiz?And, for the purposes of this show,When was the last time someone took a quiz and it...2018-01-0540 min
Ponderings from the PerchPriscilla Goes Global with Agency Genius Peter LevitanJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi & Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on all things marketing - especially when it comes to change in the agency world. Far beyond his global marketing agency fame, Peter also ran his own Portland agency and raised over $15 million for his two internet start-up companies. Not too shabby for a Ponderings from the Perch podcast guest, right? If you're a marketing agency owner, you won't want to mi...2017-08-2541 min
Ponderings from the PerchPriscilla Gets Empowered with Robyn CraneJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Robyn Crane, Money & Business Growth Expert known for hosting the TV show, The Financial G-Spot, Radio Show, Let’s Talk Money and as a 4-Time #1 Best Selling Author. Robyn's a self-starter and totally authentic entrepreneur introduced to Priscilla through a mutual friend. Their straight-forward approach to sales and marketing is refreshing. They talk about the nonsense involved when people refer to as an "overnight success". Robyn also talks candidly about her experience and total commitment to her dream business and dream life. Wit...2017-07-2838 min
Ponderings from the PerchPriscilla Goes Nomad with Paul KortmanJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Paul Kortman, Digital Marketer, SEO expert and lead nomad of the Kortman family. He and his wife take Priscilla's favorite motto of "carve out the life you want to live" very seriously. He weaves expert marketing advice in with tails from the road on this episode. As a self-proclaimed certified nerd he originally worked at an agency where he couldn't keep his mouth shut, saying they were doing SEO and PPC wrong. Ultimately, he built a successful internal digital advertising department within t...2017-07-1433 min
Ponderings from the PerchPriscilla Discusses Changemakers with Tim Hughes: Accelerate Your Pipeline with Social MediaJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Tim Hughes, co-founder of Digital Leadership Associates and author of best-selling book, Social Selling - Techniques to Influence Buyers and Changemakers. They discuss a new mindset for social selling and effective ways to get fast responses selling by using social. The transformation he offers is not just about Social Selling, but providing a complete new way of working for sales and marketing teams. He also elaborates on the difference between buyers and changemakers. The book is relevant because of the reality that...2017-06-1636 min
Ponderings from the PerchPriscilla Gets Emotional With Paul Conner: Lessons from a Specialized Market ResearcherJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Paul Connor of Emotive Analytics. Group. Together they consider the deeper human feelings behind our actions and how market research can handle measuring these emotional associations. This podcast is a great follow up to Priscilla Looks at Consumer Relationships with Brands, where Priscilla and Dan discussed these sometimes hidden forces which compel us toward or against a brand. In this episode, Paul reveals how marketers can measure for this qualitative reaction, quantitatively. A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing t...2017-06-0244 min
Ponderings from the PerchPriscilla has an A-ha Moment with Ahava LiebtagJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Ahava Liebtag of Aha Media Group. They discuss Priscilla's favorite topic, the "stunning discomfort of entrepreneurship". The hard work and passion for great writing is still driving both of them to lead creative teams. In terms of content that responds to the current needs of clients, Ahava talks about how consumers are actually zigging and zagging throughout their thought their interactions with brands. Because of the multiple ways people interact with content, she underlines the importance of starting with the end in mind b...2017-05-1937 min
Ponderings from the PerchPriscilla Gets into Serial Entrepreneur World with Greg ShugarJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Greg Shugar, serial entrepreneur and prolific writer. He, along with his wife Gina started Tie Bar in 2004 in true entrepreneurial fashion. They built the business from the ground up, starting alone in their basement with no employees. Over the next 9 years, they grew their brand and their business, employing 55 employees. Having sold the majority share to a private equity firm in 2013, Greg sheds a little light on his newest venture, Thread Experiment, the only brand in the world dedicated to the design of masculine bedding. 2017-05-0532 min
Ponderings from the PerchPriscilla Looks at Consumer Relationships with BrandsJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? What brands do you love to hate? Interestingly many people don't consider that their lives are full of actual relationships with brands. They are tied into our family stories, our values, our conversations, daily routines and holiday traditions. No matter how much you think about it, we do develop actual relationship with brands throughout our lives. Priscilla reaches back to an older article she considers f...2017-04-1447 min
Ponderings from the PerchPriscilla is a St. Patty's Day Birthday GirlJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they celebrate her St. Patty's Day birthday. As they are fellow-holiday birthday peeps (Dan having debuted on New Year's Eve) they talk about the joys and perils of a holiday birthday. What they can't wrap their minds around is the reality of actual St. Patrick's Day Birthday cards for sale. Seriously, individualized cards celebrating your birthday falling on this holiday. Hmmmm....To celebrate, Dan delivers another pop quiz in which Priscilla rants a bit about marketing pet peeves. Seeing as it...2017-03-1746 min
Ponderings from the PerchPriscilla Gets Some Life Coaching from Robin BarrJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Robin Barr, Chief Inspiration Officer at Unleash Your Brilliance in this episode. As a Life Coach Robin works with high performing executives who feel as if they are "dying at their desks". She addresses the true suffering many experience when they are out of alignment with their own values and are frustrated with their own inability to alter behaviors or outcomes they so strongly desire to change. They discuss the role of stress in modern life (especially how that shows up for entrepreneurs) and the d...2017-02-2440 min
Ponderings from the PerchPriscilla Goes to London TownJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss her upcoming speaking engagement in London. As she heads out to speak to marketing researchers about the future of social media she focuses on what she continues to do to disrupt the market. She discusses how her book of business differs from most other agency owners she meets. Any given day the team could be working content about turbo engines, chiropractic care, sheet metal or autism solutions, just to name a few. This industry diversity requires her team to s...2017-02-1739 min
Ponderings from the PerchPriscilla Hosts the Extravaganza Spectacular 1st Annual Little Bird Marketing Superfluous Talent Variety Christmas ShowJoin Priscilla McKinney, CEO and Momma Bird and all of the creative "peeps" at Little Bird Marketing for the EXTRAVAGANZA SPECTACULAR 1st ANNUAL SUPERFLUOUS TALENT AND CHRISTMAS VARIETY SHOW! You'll laugh, you'll cry and "You'll poke your eye out kid!" Enjoy cherished Christmas memories, dramatic readings, horrible holiday jokes and musical interludes featuring the ukulele, records and of course, the autoharp. This episode features Priscilla McKinney, Dan Leadbetter, Brad Jones, Beth Claybrook, Ryan Boydston, Kahlief Steele, Amelia Hill and Leighton Cordell. The best way to spread Christmas cheer is blaring this podcast for all to hear!Original...2016-12-2225 min
Ponderings from the PerchPriscilla Hits the RoadJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they gaze into the marketing crystal ball. As a keynote and breakout session speaker, Priscilla has been traveling much lately, called upon to talk mostly about the FUTURE OF MARKETING. She gives highlights from the road along with answers to some of the most frequently ask questions. Mostly, people are just confused about what is NEXT in marketing. Whether she is speaking with market researchers, app builders, small business owners, or c-level executives, they all are feeling that traditional marketing is broken. For...2016-11-1134 min
Ponderings from the PerchPriscilla Takes a Pop QuizJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as she takes a pop quiz! Priscilla takes an awful lot of compliments from Dan right before he announces that he is going to shoot questions at her and put her on the spot! He collected questions from listeners and added some of his own. He starts with an easy pitch about what albums she would take if she were stranded on a deserted island. Once they finish discussing Freddy Mercury, they move on with the quiz. He moves on to ask about her most...2016-10-1448 min
Ponderings from the PerchPriscilla and Kathryn Budig Aim TrueJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Kathryn Budig. She is the author of "Aim True: Love Your Body, Eat Without Fear, Nourish Your Spirit, Discover True Balance!" She is a totally authentic and beautiful person demystifying good health, self love and whole body health. Priscilla gushes on and on about how amazingly stylized this book is and seriously wants you to buy multiple copies of this for all of your friends this year. THIS WILL MAKE YOU POPULAR. Kathryn Budig is an American yoga teacher. She authored the multiple books and writes regularly...2016-09-1634 min
Ponderings from the PerchPriscilla Organizes an Interview with Dan ChiodoJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Dan Chiodo. He is the author of "Perfect Timing" a book about how to gain at least two hours each day through developing time saving strategies. As a Certified Mastermind Executive Coach (CMEC) he works with Fortune 500 companies and others to help them ask the best possible questions in order to create the best possible work. As a solopreneur he gives great advice about how to spin your greatest expertise into valuable services your clients will come back to you for time and time again...2016-08-1936 min
Ponderings from the PerchPriscilla Spins a Web - a World Wide WebJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter trends in website builds. The discuss what Priscilla is hearing from clients about their websites and how she challenges clients about their perception of their website. Even for clients who are not actually selling products a website is a tool. They discuss their biggest frustrations with websites that don't work, and especially those that don't work on your phone. She also is amazed by how many business owners don't even look at their own website and think critically about how it can be a...2016-06-1046 min
Ponderings from the PerchPriscilla and Dan's First Book Club MeetingJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about books they love. But before they get started you'll enjoy the BONUS STUNNING AUTOHARP INTRO by Priscilla herself and special whistling guest, Leighton Cordell. Once they stop relishing the goodness of her new autoharp, they discuss books and the general disdain Priscilla has for business books that gloss over self doubt and instead choose a revisionist history. They discuss the following books: How to Read a Book by Charles Van Doren and Mortimer J. Adler Cather in the Rye by J.D. Salinger...2016-05-2745 min
Ponderings from the PerchPriscilla and Doug Podcast about PodcastingJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler of the Nice Guys on Business podcast. Not only do they share their favorite podcast, but they get into the WHY and HOW of podcasting. In the middle of some truly helpful information you'll learn about "chicken pot pie", "beef stroganoff" and how just to not be a jerk in general. This is a favorite theme of Doug Sandler, author of Nice Guys Finish First, which you really should buy and read! Deep in the conversation they get into monetizing, producing and promoting podcasts...2016-05-1342 min
Ponderings from the PerchPriscilla's Clients are Better Than Your Average BearJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her ideal client. First of all they are "better than your average bear" but their marketing is not telling the truth. Her team is looking for clients who are great at what they do, but their marketing hasn't caught up yet and the peeps want to make up the gap. Dan knows she loves her job, but she shares the three things that she is thinking about when arriving to work each morning. It is what also makes Little Bird Marketing also be "...2016-02-1939 min
Ponderings from the PerchPriscilla Talks Trade ShowsJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the do's and dont's for trade shows. Especially after the 2008 downturn in the economy many companies trimmed the budget and cut out trade shows. That was much to Priscilla's liking in what seems like the wasted time and effort at most trade shows. But trade shows done correctly can be AMAZING. Done poorly they are a TOTAL WASTE OF MONEY. She challenges the listeners to not only think about the desired outcomes, but in fact, lining out specific goals for the show...2016-01-0831 min
Ponderings from the PerchPriscilla Introduces You to Brett Baker. You're Welcome.Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Brett Baker of Trustpoint Management. As her sales coach, he has brought infinite wisdom and deep personal growth at a critical time in her entrepreneurial journey. They talk about bringing your sales process in alignment with your values and how to respect yourself and others when faced with other personalities and methods for making decisions. They discuss the worst podcast episode ever http://www.thisamericanlife.org/radio-archives/episode/513/129-cars in which the traditional sales management approach literally makes your skin crawl. Brett's Sandler training is imperative...2015-12-1151 min
Ponderings from the PerchPriscilla Introduces PersonasJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about why understanding your ideal client makes a powerful impact on your marketing strategy. She talks about the "red flag" statements she hears from marketing managers and business owners which tell her that they are no longer considering their audience. With the insanely important need to create epic and relevant content for digital marketing, social media engagement and search engine optimization, she is convinced this can not be ignored. Check out http://info.littlebirdmarketing.com/a-little-bird-guide-to-personas for today's freebie guide which is a step-by-step...2015-10-0948 min
Ponderings from the PerchPriscilla Shares Entrepreur SecretsJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the reality of entrepreneurship and how hard it is to keep up with all you should know about business. Priscilla talks candidly about the shame that surrounds what we don't know about business and how few risk showing their vulnerability. Priscilla talks about how to listen to fear and use it to bring your true self to the table to grow through the process. They discuss the risk of entrepreneurship, why so many go for it, and how that life can be...2015-09-2548 min
Ponderings from the PerchPriscilla Talks about "My Generation"Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the meaning of generational differences. Popular business culture demands that management change their practices to accommodate specific generations, but Priscilla's entrepreneurial experience has left her to believe she should do no such thing. They discuss The Economist's article "Myths about Millennials" http://www.economist.com/news/business/21660110-businesses-should-beware-dubious-generalisations-about-younger-workers-myths-about which vindicates Priscilla's stance that most of the millennial touchstones are a myth. They discuss funny ironies found in the millennial generation and Billie Joel might have said it best when he sang, "You can't...2015-08-2838 min
Ponderings from the PerchPriscilla Calls you to ActionJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the importance of asking for what you need. Key ingredient of asking for what you need is first knowing what you need. She points out that companies many times fail to craft a successful calls to action because they don't truly know what they need clients or potential clients to do. Perhaps that comes from a lack of understanding profit, or simply a lack of understanding the audience. They discuss personas as they pertain to helping write effective sales copy and the...2015-08-1434 min
Ponderings from the PerchPriscilla Says "Get LinkedIn"Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how LinkedIn is NOT a dating site. They explore the mighty, mighty power of LinkedIn and the mighty, mighty fears people have about maintaining a presence online. However, as more than 300 million other professionals are using it to successfully connect and generate leads on a wide scale it is high time you created a profile. Priscilla likes to refer to her teachings on LinkedIn use as a primer on how to become six times more likely to exceed their sales quota. That is...2015-07-3039 min
Ponderings from the PerchPriscilla Sings a SongJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she interviews Chris Stewart, who you might know as the musician behind the Ponderings from the Perch soundtrack. Priscilla has known Chris for more than two decades and has worked with him on multiple music projects for clients. They dive into the difficulty of marketing yourself as an artist, and making something as subjective as music for commercial purposes. They tried to keep the Spinal Tap references to a minimum but agree that D minor is truly the saddest of all keys. The best part is that after the...2015-07-1738 min
Ponderings from the PerchPriscilla Dreams a Little Dream of WorkJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about dream jobs. Starting with an interesting list, they discuss the pros and cons of having some portion of your hobby become your job. If you love to cook, do you really want to have to do it as a J.O.B.? From cooks, to bed and breakfast owners to travel writers, they discuss the pros and cons of so many jobs people consider to be dream jobs. Just know that you can't be a Purveyor of Fine Cognac as Priscilla already wants...2015-06-1927 min
Ponderings from the PerchPriscilla Presents at Career DayJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about careers. They ruminate about the reality that so many viable careers did not even exist when they were in school, question their own career paths and are faced with how to explain to 4th and 5th graders what they actually do all day! They discuss the rate of technological change and try to imagine an advertising agency job without social media. Priscilla discusses digital marketing, platform building, and bizarre soft skills that are required for today's successful professional career. As they prepare to...2015-06-0529 min
Ponderings from the PerchPriscilla Collects & Critiques ArtJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about art and collecting art. Priscilla discusses difficult conversations she has in her job every day as she critiques work of multiple graphic artists. She explains how a culture which protects people's self-worth creates an environment where they can be vulnerable, fail multiple times, learn from mistakes, grow as a designer and ultimately succeed in producing their very best work. She holds fast to her belief "we will succeed or fail in groups," which provides the underlying basis for her company culture. As...2015-05-2238 min
Ponderings from the PerchPriscilla Says, "Fakers Gonna Fake"Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter the most fascinating case of complete and utter faking. Priscilla reaches back to the story of the sign language interpreter for the Nelson Mandela memorial service and discusses, with incredulity, the absolute audacity some people have and the painful experience that is watching fakers try to spin their story. They discuss the cost on businesses when they hire a faker and the on-going costs if they are not let go. They decide that it is not immediately clear if these people are "using...2015-04-0337 min
Ponderings from the PerchPriscilla Looks for the Win Win WinJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about finding unique win-win-win situations in marketing. She gets bored with the typical promotional giveaways and questions marketing decisions that make companies all look the same. She talks about her thought process in developing marketing strategies that will offer that will create the right behavior with clients which lead to increased revenue. They marvel at Baz Lurhmann's genius and discuss what makes people influential in marketing. Priscilla expounds on the need to embrace your natural curiosity about people's revenue picture in order to...2015-03-2035 min
Ponderings from the PerchPriscilla Evangelizes for TrelloJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Stella Garber, Marketing Director at Trello. Speak with Priscilla for 5 minutes about organization and she'll MAKE you sign up for Trello. Why not? It's free and it is SUPER AWESOME to say the least. Join these two funny and smart girls (wearing amazing lipstick) as they discuss the many uses for Trello from shopping lists, party planning to managing large advertising budgets. BEHOLD the first podcast giveaway with Stella giving instructions on how to get a free month of premium or business class just because...2014-12-1526 min
Ponderings from the PerchPriscilla Reviews Big Website StrategyJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the big WHY behind every website build. She encourages clients to have patience for the STRATEGY needed to develop a great website. Clients are an integral part of understanding what problems a website can solve for them. As they discuss creativity, relevance, page ranking, sales cycles, and mostly integration of marketing strategy online, etc., she reveals a few words which cannot be uttered at Little Bird Marketing including, but no limited to starburst, synergy, Comic Sans and tri-fold brochure. They finish up...2014-12-0146 min