Shows
Digital Transformation SuccessLeaning into AI IntegrationCan an innovative and collaborative AI initiative transform market research from exclusive Fortune 500 privilege to accessible business intelligence?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Nichola Quail, Global Insights Strategist and CEO of Insights Exchange, about democratizing market research through digital transformation. They explore how AI integration revolutionizes traditional research methods while maintaining the critical human element that drives meaningful insights. Quail outlines her comprehensive digital transformation strategy for building research agents and connecting businesses with independent research specialists through her global platform.
The conversation...2025-06-1728 min
Digital Transformation SuccessA Digital Transformation Strategy for AI AdoptionAI adoption requires assessment beyond efficiency to unlock true business growth.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Steve Mast, Co-founder and Partner at Twenty44, an advisory firm helping businesses navigate and adopt AI. They discuss how organizations can assess their AI readiness through four key areas: knowledge levels, understanding limitations, selecting appropriate applications, and establishing ethical guidelines.
Mast shares his digital transformation strategy for implementing AI solutions, explaining how many organizations are stuck in what he calls the "wait-wow" cycle—where they experiment with AI...2025-05-0634 min
Digital Transformation SuccessListening to Frontline Workers: A Digital Transformation Case StudyUnlocking authentic frontline worker feedback drives effective digital transformation and risk prevention in manufacturing industries.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vivek Kumar, CEO and Co-Founder of TeamForce AI, and Cecil Puvathingal, Vice President of Sales and Operations at QuestionPro. They discuss how creating psychologically safe environments for frontline workers can transform safety outcomes while addressing the challenge of gathering honest feedback from the 80% of the global workforce who don't sit behind computers.Both Puvathingal and Kumar share...2025-04-2233 min
Digital Transformation SuccessBeautiful Digital Transformation of Important Data ReportsTransform your market research into visuals that drive action.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vashte Brilliant, founder of Slidedesignr, about transforming analytical insights into visually compelling presentations. They discuss how researchers frequently focus on meeting deadlines and checking boxes rather than conveying actionable insights that address the fundamental business questions that prompted the research.Brilliant shares her journey from mechanical engineer to market research professional to presentation design expert by identifying a critical gap in the research...2025-03-1130 min
Digital Transformation SuccessTransforming Your Career and B2B Networking for Today's MarketCareer development creates competitive advantages through effective talent management strategies.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Abhijit Bhaduri, an authoritative voice on talent management and social media influencer with nearly one million followers. They discuss how organizations that invest in career development gain a tangible edge in today's rapidly evolving business landscape, with findings from LinkedIn's 2025 workplace learning report highlighting this connection.Bhaduri, former General Manager of Global Leadership and Development for Microsoft, shares insights on how proper...2025-02-2532 min
Digital Transformation SuccessA Digital Transformation Strategy for Data Collection in Emerging MarketsData quality transforms business decisions from guesswork to strategic success.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Guy Solomon, Dooblo's CEO, about data quality's fundamental role in digital transformation strategy. They explore how the quality of data collection directly impacts decision-making across global organizations, from major corporations to aid organizations working in emerging markets.With over 20 years of experience, Solomon shares his digital transformation journey, explaining how the traditional market research pyramid builds from data collection through reporting and...2025-02-1128 min
Digital Transformation SuccessLinkedIn by the Numbers: Best Practices for Social Selling and Thought Leadership StrategyMaster the art of strategic LinkedIn engagement beyond viral moments.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney shares powerful insights about effective B2B social selling and thought leadership on LinkedIn. Drawing from LinkedIn's Thought Leadership Impact Study of 3,600 management-level professionals, she examines six key practices that drive meaningful engagement and business growth, starting with understanding your LinkedIn social selling index (SSI). McKinney explores critical findings from the study, including how 71% of professionals find most thought leadership content lacks value, while 65% say quality content significantly improves...2025-01-2821 min
Digital Transformation SuccessHow Surgeons are Leading Digital Transformation in HealthcareAI transforms medical documentation from burden to breakthrough.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Dr. Michael Ewing, Chief of Surgery at Corpus Christi Medical Center and co-founder of MedQuill, the engine behind SurgeOn Scribe. They discuss how AI revolutionizes healthcare documentation by addressing the significant challenge of physician charting time and documentation accuracy.Ewing shares his digital transformation strategy for implementing AI solutions, explaining how the technology captures patient conversations while maintaining HIPAA compliance and seamlessly integrating across...2024-12-1026 min
Digital Transformation SuccessEmerging Technologies for Better Business Decision-MakingMarket research gets an innovation makeover by integrating digital innovation and psychological insights.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Stefanie Francis, founder of Hootology, about modernizing market research through digital transformation. Francis, an experienced market research professional and former NYU adjunct professor, brings insights from her innovative approach to combining qualitative and quantitative research methodologies at scale.They discuss how emerging technologies and digital transformation reshape traditional market research methods through gamification and enhanced data collection. Francis...2024-11-1927 min
Digital Transformation SuccessA Digital Transformation Strategy to Tame Your TechIs optimizing existing tech more efficient than chasing the shiny, new object? Is your company flush with technology but still faced with productivity challenges? Did your last technology onboarding fall flat?On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with Jane Hales, co-founder of Sapio Research, strategic partner for Seamless.AI, and most recently, founder of partofthe.team, about developing effective digital transformation strategies for businesses. Hales brings significant expertise in helping companies optimize their technology and processes, successfully systemizing Sapio Research...2024-11-0526 min
Digital Transformation SuccessHuman in the Loop: Question Pro's XDay 2024Market research, no matter how advanced the technology it uses, still needs astute judgment… and the best judgment comes from humans. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, gives her patented Conference Flyover of Question Pro’s XDay 2024 in Austin, TX. XDay is a premier event where the best and brightest in market research come together to both network and share insights. Mckinney, along with Little Bird Marketing CRO, Stephanie Douglass, talk with industry experts, such as Garry Batroff of Thematic and Ib...2024-10-1544 min
Digital Transformation SuccessIs CSV the new NPS?Don't crack open that old business textbook, because we got you covered!On this episode of Digital Transformation Success, host and CEO, Priscilla McKinney, speaks with Rogier Verhulst, Senior Director at LinkedIn, and Marco Vriens, CEO of Kwantum, about the groundbreaking metric, Customer Surplus Value (CSV). As further described in the Harvard Business Review article entitled “Why You Should be Tracking Customer Surplus Value”, CSV measures how much customers would need to be compensated to give up a product or service, providing insights beyond the traditional Net Promoter Score (NPS).W...2024-10-0135 min
Digital Transformation SuccessAn AI Focused Digital Transformation Strategy in Market ResearchIs AI the key to revolutionizing market research?On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Steve Male, Executive Vice President of Innovation and Strategic Partnerships at the Logit Group, about AI's impact on market research. Male, an author and seasoned market research professional brings insights from his book, AI Empowered: Revolutionizing Market Research. They discuss how AI is transforming market research through digital innovation and improved data quality. Male explains the concept of the "AI spectrum," highlighting different le...2024-09-1026 min
Digital Transformation SuccessDigital Innovation: AI-Powered Strategies for B2B SuccessAI and digital innovation are actively reshaping the B2B landscape.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with guest and Fractional CMO at Data-Mania, Lillian Pierson, P.E., about the intersection of AI, digital transformation and product-led growth in B2B tech companies. Pierson brings over two decades of experience specializing in B2B tech startups. She has consulted with Fortune 100 companies and led go-to-market and product-led growth strategies for high-growth data and AI startups.The two discuss the...2024-08-0628 min
Digital Transformation SuccessDigital Innovation in HealthcareCan digital transformation change surgical education for the better?On this episode of Digital Transformation Success, host Priscilla McKinney talks with guest and co-founder and CEO of Surgery Unified, Dr. Mark Soliman, about the innovative SurgeOn platform and its impact on the medical field. Dr. Soliman, chief of colorectal surgery at Advent Health Digestive Health Institute, brings his extensive background in surgical education and advanced robotic colorectal surgery to the conversation.Soliman describes SurgeOn as a digital transformation platform for surgical networking and education. He describes it as a...2024-07-3032 min
Digital Transformation SuccessDemystifying Emerging Technologies for Entrepreneurs of Color and Underserved Communities with Ifiok and Monk InyangCan AI break barriers for underserved communities?On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney talks with brothers Ifiok and Monk Inyang, co-founders of 1st Street Partnerships, about empowering entrepreneurs and creators of color through the emerging technology of generative AI. Growing up in a poorer, working-class environment in Newark, NJ, the Inyang brothers understand the challenges faced by underserved communities. They recognize that a lack of resources often means these communities have no cushion to fail, with minor setbacks potentially setting...2024-07-1625 min
Digital Transformation SuccessBuilding Your Social Influence with a Thought Leadership Strategy with Dan WassermanIf there is a king of thought leadership on AI in healthcare market research, today’s guest might be it. On this episode of Digital Transformation Success, host, digital transformation specialist and Little Bird Marketing CEO Priscilla McKinney, along with guest and KJT COO Dan Wasserman, discuss the importance of networking and thought leadership in today’s digital world. As an accomplished operations leader with extensive experience in digital strategy, research, and technology, Wasserman leads his company’s strategy and AI initiatives, advancing innovation and corporate sustainability, while at the same time upholding ethical standards. Wasserma...2024-06-1821 min
Digital Transformation SuccessEmerging Technologies in AI that are Accelerating Digital Transformation with Jason ShermanAI ain’t just for the big guys anymore. On this episode of Digital Transformation Success, host and CEO of Little Bird Marketing, Priscilla McKinney, and guest Jason Sherman discuss how AI is revolutionizing community engagement and communication. A successful innovator, award-winning filmmaker, published author, and tech startup expert, Sherman is the CEO and co-founder of both the video friendship app Spinnr and the AI creation platform Vengo AI, and has been featured in major media outlets like the Wall Street Journal, USA Today and The Verge, among others.Reflecting on the pandemic, when...2024-06-0429 min
Digital Transformation SuccessUsing Emerging Technologies for Better Sales and Marketing Alignment with Neil DixitAnd who says talking to computers isn’t beneficial?On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business. As the founder and CEO of Glimpse, a next-generation research platform, Dixit's vision has reshaped the landscape of digital market research. Launched in 2021, Glimpse has quickly gained traction, attracting a prestigious client roster including Hubsp...2024-05-0724 min
Digital Transformation SuccessLIVE from IIEX - What Brands Need for Greater Influence on Today's Consumers with Henry Bremhorst and Ryan WagnerThe biggest mistake a business can make is to ignore data they may already have.On today’s episode of Digital Transformation Success, recorded live at the Greenbook IIEX Conference in Austin, TX, host and digital transformation specialist Priscilla McKinney and guests Henry Bremhorst and Ryan Wagner delve into what brands require to exert greater influence on today's consumers.Bremhorst, with over a decade of experience in media intelligence and senior director at Meltwater, specializes in leveraging data insights to drive brand advancement, collaborating with communicators, marketers, and PR pr...2024-04-2944 min
Digital Transformation SuccessDigitally Transforming Predictive Climate Models for Data-Driven DecisionsCompanies need to be better prepared for what’s coming next. This is true as new categories of products emerge, in technological disruption and of course, with how the climate is changing. But climate change is often an overwhelming topic and businesses often don’t see this as a place where they could use data for better decision making.But if you worked in insurance, real estate, energy, farming, or fishing you can immediately see the value in knowing what is going to happen in the weather 2-3 months and even 2-3 years out. In fact, the more...2023-12-2621 min
Digital Transformation SuccessNavigating the Tech for Digital Transformation Success with Toluwani AdebekunThe tech world will never stop innovating. Business leaders are no strangers to technology's effects on a company’s growth. But how do you get a whole team navigating technology together to accomplish your business goals? What does it look like to inspire digital transformation success?CEO and Momma Bird of Little Bird Marketing, Priscilla McKinney, interviewed data insights expert Toluwani Adebekun to answer what people can expect in the business world in the next decade. Toluwani spent 12 years working at Sky as an Analytics and Data Visualisation Data leader with a commercial mindset. He...2023-12-1534 min
Digital Transformation SuccessLead Generation Strategies for B2B Digital MarketingIn an insightful conversation with CEO of Little Bird Marketing, Priscilla McKinney and guest, Dan Sperring with Align Software you’ll learn everything from recommended tech stacks, to the top lead generation strategies for B2B digital marketing.With over two decades of experience in SaaS, mobile, and omni-channel marketing, Dan is a GTM thought leader focused on driving faster and more efficient growth for B2B go-to-market teams. As the Founder of Align Software, Dan leads a team that provides cutting-edge revenue intelligence solutions, empowering marketing execution across the customer lifecycle. Their goal is...2023-12-1227 min
Digital Transformation SuccessLIVE from XDay 2023 with QuestionProXDay 2023 was filled with ideas and methods of moving the business world forward in a thoughtful and holistic way. Host of Digital Transformation Success and CEO of Little Bird Marketing, Priscilla McKinney, worked the crowd to bring you an inside look at the conference held by QuestionPro.Arti Pullins, President of QuestionPro, is an advocate for change in the disparities found in healthcare. She highlights the changes and shifts that need to happen in the healthcare industry.Amanda White, Head of Insights at TEGNA, asks us all to focus mor...2023-12-0550 min
Digital Transformation SuccessThe Digital Transformation of Consumer Research and Insights with Laura BakerSo many customers are desperate to achieve speed to insights. That is made possible with the KnowledeHound team. But how does it work, and how do we change team behavior from constantly re-fielding prescriptive surveys to looking for the answer in the data we already own?Today, on Digital Transformation Success, CEO of Little Bird Marketing, Priscilla McKinney, talks with Laura Baker, Chief Executive Hound at KnowledgeHound. Laura has watched the evolution of the data industry change from collecting as many insights as you can to helping me find the nuggets of meaning in...2023-11-2829 min
Digital Transformation SuccessMaking Your Market Research Dreams Come True Inside of QualtricsWhile a popular Disney princess will tell you, “A dream is a wish your heart makes,” Qualtrics will make those MRX heart wishes of yours a reality.In a candid conversation on Digital Transformation Success, Priscilla McKinney and Ali Henriques explore the intricacies of market research, focusing on the landscape within Qualtrics' research services - a department within a behemoth company that not many in the industry are aware exists. They take a look at this service and a broader view of the consumer insights industry, touching on critical themes and practices shaping the field...2023-10-1723 min
Digital Transformation SuccessA Brighter Future Can Be Powered by AI with Sumair SayaniIt’s time to wake up. The concept of artificial intelligence has been around for over 70 years. While AI is nothing new, we need to change the questions being asked.In this episode, Priscilla McKinney aims to demystify AI’s impact on careers with Sumair Sayani, the global lead of AI programs and strategic partnerships at Question Pro. Sayani’s extensive experience in AI and co-founding Pathos AI, later acquired by QuestionPro, positions him as an authority in the field, and he provides a lot of insights into better questio...2023-09-2630 min
Digital Transformation SuccessThe Digital Transformation Necessary for Brand Growth with Tony D'AmatoJohn C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” In today’s marketing landscape, this is more true than ever. In an insightful episode, Little Bird Marketing CEO Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, delve into the challenges and opportunities in the marketing ecosystem. Together, they explore topics ranging from digital transformation to the importance of brand awareness.Tony emphasizes the importance of understanding and valuing the customer experience. He recounts D’Amato Management...2023-09-1225 min
Digital Transformation SuccessDigitally Transforming Your Consumer Insights Process with Steve PhillipsSuccessful business leaders just keep on changing. Today, Little Bird Marketing CEO Priscilla McKinney and Steve Phillips, CEO of Zappi, give some guidance on how to embrace it all - especially when it comes to consumer insights. In case you’ve been living under a rock, here’s a bit about Zappi: Initially, Zappi focused on enabling high-quality agile market research. It aimed to drastically reduce the time required for market research, allowing marketers, creators, and innovators to work more efficiently. Over time, Zappi has evolved into a comprehensive platform facilitating digital transformation within organ...2023-08-2220 min
Digital Transformation SuccessOmnichannel Marketing Strategies at REI with Jennifer LuIntroducing Jennifer Lu, the driving force behind REI's and customer engagement strategies. With innovative approaches, she navigates the complex landscape of digital transformation, omnichannel marketing, generational gaps, diversity and inclusion and more, emphasizing collaboration across teams and disciplines.At REI, Jennifer leads the customer research team, tackling enterprise-level questions to gain insights that shape decision-making and strategy. Her passion lies in understanding customers from diverse backgrounds, ensuring inclusivity and representation in REI's initiatives. Aligned with REI's mission to make the outdoors accessible, Jennifer shares an example of collaboration with Outdoor Afro. Jennifer emphasizes the...2023-07-1117 min
Digital Transformation SuccessDigitally Transforming CPG Insights with Videometrics with Amishi TakalkarIs that a person or a bot behind the survey? Little Bird Marketing CEO, Priscilla McKinney, welcomes Data Scientist and Co-Founder of NAILBITER, Amishi Takalkar, onto the Digital Transformation Success podcast to have a conversation about this pressing issue of authenticity in market research data. In case you’ve never heard of them, here’s the 30,000 ft overview of this innovative tech company: NAILBITER is a cutting-edge video analytics platform that revolutionizes data collection for clients in the shopper insights space. By capturing shoppers in action through shopper-created videos, NAILBITER moves beyond traditional recall-based meth...2023-06-2729 min
Digital Transformation SuccessYabble It! AI for Every Stage of Market Research with Kathryn ToppThe world is your research playground! Little Bird Marketing CEO, Priscilla McKinney, introduces Kathryn Topp, an award-winning researcher and co-founder of Yabble, an AI platform that provides key tools for every stage of the market research process and more. Through advanced AI, NLP and NLG technologies, Yabble extracts real-time business intelligence from new and existing data, providing innovative brands with meaningful insights in minutes - not days or weeks.Their conversation dives into the importance of speed to insight in today's fast-paced digital landscape. Kathryn emphasizes the need to eliminate manual tasks and free...2023-06-1328 min
Digital Transformation SuccessDigital Transformation that Inspires Safe, Inclusive and Diverse Workspaces with Aparna RaeIn this episode of the Digital Transformation Success Podcast, Little Bird Marketing CEO, Priscilla McKinney, introduces award-winning multi-startup founder and CEO and Founder of Moving Beyond, Aparna Rae, an educator, innovator, and disruptor, who shares her insights on digital transformation and its impact on diversity, equity and inclusion. Digital transformation should focus on people rather than just technology, as it can perpetuate existing inequities if not approached with care. With Aparna’s expertise as the founder and CEO of Moving Beyond, a company that provides data-driven solutions to empower HR and DEI leaders in making transformative people investment decisions, sh...2023-05-2324 min
Digital Transformation SuccessAddressing Privacy and Other big Concerns of Generative AI with Scot PansingAI seems to be at the absolute top of everyone’s minds these days. With the news circling back to this topic weekly, if not daily, and updates being released nearly as quickly, we’re all left in a constant state of apprehension about the ethics and impact of generative AI.Scot Pansing, a veteran in the field of creative tech and communications/policy, shares his insights into the promises and perils of generative AI with Little Bird Marketing CEO, Priscilla McKinney. The reality is that while AI has enormous potential to revolutionize industries, ther...2023-05-0934 min
Digital Transformation SuccessIs Brand Engagement the New Brand Loyalty?In the face of so many people saying that brand loyalty is dead, there is so much evidence that a smart take and a carefully thought-through plan can actually cut through the noise in today's digital market and create an incredible bond between consumers and brands— but it is not easy.To quote Frank Zappa and Mike Ridgewell, “Loyalty’s not dead. It just smells a little funny.” Little Bird Marketing CEO, Priscilla McKinney, is joined by Denmark Street Marketing Founder, Mike Ridgewell, on this episode where they discuss the intric...2023-02-2829 min
Digital Transformation SuccessThe Art of Disruption with Henry HaysDisruption. It’s what’s for breakfast. It can be overwhelming, no matter what industry you’re in. It moves so quickly that overwhelm can settle in and temptation to bury your head in the sand gets stronger and stronger. So, how do we face a world that is about to be disrupted, mid-disruption and ripe for disruption in so many different ways?Join Henry Hays, Founder and Managing Partner of Henry Hays Consulting, and Priscilla McKinney, CEO of Little Bird Marketing, as they unravel the art of disruption and innovation. Their conversation is an act...2023-02-1442 min
Digital Transformation SuccessPutting Your Brand in the Hand of the Social Influencer with Dino DelićPutting your brand in the hands of somebody else is scary. Is that person the right person to represent your brand? Could there be any backlash? Have they been vetted properly? While social influencers can help brands reach their audience, which is hopefully also your target audience, there are many challenges that companies face in leveraging influencers effectively.That’s where Dino Delić comes in.Dino Delić, Director of Analytics and Insights at Meltwater, has over a decade of experience consulting communication and marketing professionals working with companies globally to c...2023-01-2438 min
Ponderings from the PerchCollaboration is the New Competition: A Sneak Peek at Priscilla's Upcoming BookBe forewarned: This episode is probably a gateway drug to a Little Bird Book Club. If you keep up with Priscilla, you probably already know some of her thoughts on competition (yuck!), and how collaboration (yay!) is a better strategy. But even collaboration can be a perilous landscape. It goes all the way back to fifth-grade group projects where one kid does all the work and the others just coast. In the professional realm, there are many examples of things that *look* like collaboration on the surface, but are not actually collaborative at their c...2023-01-1326 min
Digital Transformation SuccessProper Stewardship and Access to Insight Data with Thor Olof PhilogèneThere is this Futurama episode centered around the idea that we have the technology, we just don't have the budget. A character had lost his leg, and because they had the technology to do so, they were able to replace his leg… with a mop and a bucket. With digital transformation, your company may have the technology to mine the data, but if that data isn’t accessible, well, you're going to be walking around with a mop and a bucket for a leg.Join CEO Priscilla McKinney as she welcomes Thor Olof Philogène, C...2023-01-1026 min
Digital Transformation SuccessAsking the Important Questions About Digital Transformation with Mitch JoelWhen brands like Google, Starbucks, Shopify and GE want to decode the future, they call Mitch Joel. We called him too. Mitch Joel is the Co-Founder of ThinkersOne, a platform that empowers companies with personalized and bite-sized thought leadership from the best thinkers in the world, and His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business bestseller. Join your host, Priscilla McKinney, CEO of Little Bird Marketing as she shares an impactful and inspiring conversation with Mitch Joel about asking the important questions about digital transformation. A...2022-12-1640 min
Digital Transformation SuccessGetting the Sales Training Right for Digital SuccessWhen we’re talking about digital success, it’s not about the bee-boo-boo pressing of buttons. We still need a team of amazing humans who know how to build relationships leveraging the digital tools. There is inner work that has to be done. Sales professionals need to know and understand how to bring themselves to the table in the right way, and it’s all about building a culture of communication and trust.Join CEO and Little Bird Momma, Priscilla McKinney, and owner of Trustpoint, a Sandler Training center, Brett Baker, as they discuss how to...2022-12-0933 min
Digital Transformation SuccessPractical Steps from Social Selling to Digital Dominance with Social Media with Tim HughesDigital dominance sounds mighty impressive. Whether or not you’re looking to dominate the digital world or ramp up your social selling skills, you are in the right place. One thing we can promise you— this isn’t fluff. There’s not even a single piece of fuzz floating around. Zero fluff. Only the actionable stuff.Since when could we ever resist a rhyme? Get ready for CEO and Little Bird Momma, Priscilla McKinney, and Co-Founder and CEO of Digital Leadership Associates, Timothy Hughes, to take a deep dive into the...2022-11-1841 min
Digital Transformation SuccessThought Leadership Gone Digital with Forbes Book PublishingThought leadership is a big buzzword, but what does it really even mean? Where and how does thought leadership happen? How does it align with a personal brand? You have questions. We’ve got some answers. And more than a few tips and tricks up our sleeves. CEO and Momma Bird, Priscilla McKinney, and VP of sales at Forbes Books, Natasha Walstra, dig deep into what thought leadership is, means, and how it is forged in the fire of social media. There’s a huge need to build a personal brand, not just a compa...2022-11-1125 min
Digital Transformation Success4 Ways you Can Digitally Transform Your Team TodayDigital transformation is more than a buzzword. It’s a real, valid, and necessary concept and change necessary to be a part of the market today. Nobody uses a phonebook to find a business phone number, and your employees likely aren’t carrying around heavy three-ring binders anymore. To play ball— you’re going to have to step up to the plate: the digital transformation plate.In this episode of the Ponderings from the Perch podcast, CEO and Little Bird Momma Priscilla McKinney pulls back the curtain on digital transformation and how your business and bran...2022-11-0419 min
Digital Transformation SuccessVirtual Conference SuccessIndustry events - whether in-person or virtual - are inherently social affairs. Still, many people and businesses have trouble harnessing social media to maximize the digital transformation element of conferences. This is especially true around virtual conferences.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney and Little Bird Marketing Vice President Ashley Le Blanc share powerful mindset shifts for utilizing social media around events. From shout-outs to Twitter lists, Priscilla and Ashley break down the importance of building an interactive and dynamic social media presence to reach your ideal audience...2022-10-1028 min
Digital Transformation SuccessUsing AI for a Deeper Digital Transformation with Jennifer DaSilvaNFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level.Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital transformation and uncover a veritable treasure chest of resources and connections. Jennifer DaSilva is a seasoned integrated marketer with 20 years of experience working with Fortune 500 brands. As president of WPP boutique creative agency Berli...2022-10-0722 min
Digital Transformation SuccessCloudResearch and InnovateMR Announce a Strategic Partnership to Advance Data Quality in the IndustryThe future of digital transformation hinges around human interaction and human input. In companies, it's the voice of the consumer. In tech, it's the voice of the user. In healthcare, it's the voice of the patient. Products, policies, features and laws are developed based on input from humans - and often through online sources. This is why data quality is so extremely important, and also why it's shocking that cyberfraud is so widespread. This episode of Digital Transformation Success is special for a couple reasons: 1. It features 3 special guests, each of whom are data quality ex...2022-05-1342 min
Digital Transformation SuccessBeyond Brand Trackers with Zach Nippert Live @ IIEXFor years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand’s health?We’re taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Zach Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zach...2022-04-1930 min
Digital Transformation SuccessThe Metaverse: Your Questions Answered with Corey Featherly of MetaToday, Mama Bird Priscilla McKinney chats with Corey Featherly of Meta. For more than 4 years Corey has been at the forefront of digital change, supporting small and medium businesses across all industries, and helping them leverage Meta’s digital marketing tools to find business success. Everything from the future of Virtual Reality to what an NFT actually is will be discussed as we look into the unfolding future of digital transformation in this week's episode of Digital Transformation Success. Learn more about your ad choices. Visit megaphone.fm/adchoices2022-02-1531 min
Digital Transformation SuccessDefining Effective Digital Transformation with Tony MoroneyHearing the word “digital” can cause our brains to default, ultimately drawing a connecting line from digital transformation to an issue with technology. Priscilla McKinney is joined by Tony Moroney, Founder and Managing Partner of Beta Digital and Co-Founder of The Digital Transformation Lab, to discuss effective digital transformation that enables, supports and accelerates business strategy.To effectively undergo a digital transformation, one must first understand what digital transformation means. Tony provides some seriously valuable insights into a disconnect affecting the successful adoption and execution of digital transformation into the business strategy. Take a look into any organ...2022-01-1842 min
Digital Transformation SuccessDigital Transformation for Successful Employee AdvocacySocial media has fundamentally changed the way we live and do business. Though it is often thought of as a marketer’s tool, it’s not just for marketing departments! The future of work demands that brands embrace digital transformation across their entire organization.There is not a day that goes by that we’re not somehow engaged on a social platform. More than likely, the first thing you reach for in the morning is your phone. After silencing the alarm, you open your email, apps, or social media, and you’re immediately connected. Social m...2022-01-1121 min
Digital Transformation SuccessSergio Suarez Jr. on Meaningful Enterprise AISergio Suarez, Founder and CEO of TackleAI, recently joined Priscilla McKinney on the Digital Transformation Success Podcast to discuss critical information regarding adopting meaningful AI solutions in the business sphere. AI adoption has skyrocketed over the last 18 months. As a result of the pandemic, businesses have been pushed into digital transformations, including the transition from traditional data and documentation methods to AI workflow automation. We're all looking for shortcuts, but oftentimes, we are fooled into thinking some things are run by AI when in reality, they're not. In this podcast, you'll find the answers to many pressing q...2021-12-1728 min
Digital Transformation SuccessApplying Design Thinking for Greater Business Efficiency with Damian Clayton-bullPrincipal Management Consultant at Arcadis, Damian Clayton-bull, joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the human aspect of digital transformation. Damian explains how to talk about digital transformation in a way that feels familiar, and helps people truly understand the path to their goals. This episode dives into the intricacies of design thinking and human-centric solutions for a successful and ongoing digital transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-11-1231 min
Digital Transformation SuccessDriving Better Digital Experiences and UX Maturity with Matt Valle from User ZoomMatt Valle joins Priscilla McKinney on the Digital Transformation Success podcast to discuss and evaluate his 25-year long career in the market research and user experience industries. From big-name companies like Amazon, Google, and eBay, to smaller operations at UserZoom, Matt has implemented ways to improve the CX, UX, and UI of countless apps.Diving into the effects of the pandemic on various businesses, Matt makes note of the massive digital transformation of the grocery industry over the past year and a half. Companies like Instacart and Kroger, which already heavily relied on apps to do business...2021-08-2425 min
Digital Transformation SuccessVirtual Conference SuccessTacie Avedikian joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the many benefits of social media in connecting with like-minded industry professionals. From shout-outs to Twitter lists, Tacie and Priscilla break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships.Learn more about your ad choices. Visit megaphone.fm/adchoices2021-08-1025 min
Digital Transformation SuccessMarketing Automation that Doesn't Feel Like Marketing AutomationDo you wake up in the morning and think, “I just can’t wait to get an automated, impersonal promotional email today!” If so, this episode may not be for you. For all other people out there, Little Bird Marketing CEO Priscilla McKinney and Executive Director Ashley Le Blanc dissect how to implement automated marketing with a human touch. How do you balance the efficiency of using bots while staying empathetic to your audience? Tune in to find out. Learn more about your ad choices. Visit megaphone.fm/adchoices2021-07-2025 min
Digital Transformation Success6 Benefits of Digital First Selling InitiativesThe more sales, the better... Right? In this episode of Digital Transformation Success, Little Bird Momma, Priscilla Mckinney, and VP of Digital Transformation, Tacie Avedikian, cover the key benefits of social selling in a digital space. Interested in elevating your sales game? You won’t want to miss out on this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices2021-06-2912 min
Ponderings from the PerchDear Priscilla: How Do I Build Relationships Remotely?In this episode of Dear Priscilla, Momma Bird/CEO Priscilla McKinney answers not one, but two questions about networking during remote events. Question 1:Dear Priscilla,From years of going to industry conferences I have a lot of colleagues to draw from and interact with on LinkedIn. This helps me start great conversations, which in turn increases the reach of my posts. But, I feel I'm just talking to colleagues and these efforts don't seem to make their way into the view of the prospects I'm trying to reach.How can I...2020-11-2024 min
Ponderings from the PerchDear Priscilla: What Gives with LinkedIn Stories?Over the past couple weeks, a whole bunch of people have thought they accidentally opened the wrong app when they noticed a “Stories” button at the top of their LinkedIn feed. “Ope, accidentally got Instagram, dang thumbs,” they muttered and then headed over toward LinkedIn ONLY TO REALIZE THAT THEY WERE IN LINKEDIN ALREADY! As with any new feature, LinkedIn Stories opens a lot of questions for users. Both pros and noobs have asked, “Should I upload a photo of these pancakes I made?” or Should I post a video of myself lip syncing to my Jock Jams playlist now?” 2020-10-0934 min
Ponderings from the PerchDear Priscilla: WTF is an SSI Score?In the “Dear Priscilla” series, host and Little Bird Marketing CEO Priscilla McKinney, along with Executive Director Ashley Le Blanc provide answers to the sometimes-weird, oft-embarassing marketing questions that everyone has — and everyone is afraid to ask. This episode is all about LinkedIn’s SSI Score. What is it? Where does it live in LinkedIn? What is it used for? If your SSI score is low, can you pay half a million dollars and still get into a top university?The SSI Score (Social Selling Index) is an indicator of how strong LinkedIn thinks your personal...2020-08-2125 min
Ponderings from the PerchDear Priscilla: Should I Be Paying for LinkedIn?So, you’ve got questions about marketing. Not the type of questions you can just raise your hand and ask in the middle of a crowded auditorium. No, no. These are the questions you’re maybe a little…embarrassed to ask. Maybe you’re afraid you should already know the answer. Maybe you think you’re the only one with this particular problem. Fear not: you’re not alone!Between immeasurable speaking engagements, industry events, consultations, and online interactions, Little Bird CEO and podcast host Priscilla McKinney has heard it all. Guess what? A lot of people are asking t...2020-08-0729 min
Ponderings from the PerchPriscilla and Rana el Kaliouby Live at IIeX Behavior 2020This episode was originally a live podcast, broadcast during IIeX Behavior 2020 by Greenbook on July 22. In this episode, host Priscilla McKinney talks with Rana el Kaliouby, co-founder and CEO of Affectiva, and author of Girl Decoded. As a pioneer in artificial intelligence, Kaliouby’s personal mission is in humanizing technology. She and Priscilla discuss the trajectory of societal empathy, programming emotional intelligence, and the importance of equatibility in AI algorithms. About equatibility, Kaliouby says:“The more diverse the brains are around the table who are designing and deploying these technologies, the more likely it is going...2020-07-2429 min
Ponderings from the PerchPriscilla and Natalie Renna Celebrate SuccessIn these trying times, it’s especially important to celebrate success. In this episode, Ponderings from the Perch host and LBM president Priscilla McKinney talks with Fieldwork’s Natalie Renna, who has recently accepted a position as president of the Minneapolis Fieldwork facility. Natalie served as project manager at Fieldwork Minneapolis for five years and celebrates Fieldwork’s culture of valuing people and talents. In addition to discussing what makes Fieldwork Minneapolis unique - the 11,000 square foot facility hosts a suite of unique features - Priscilla and Natalie also discuss the evolution of online research, Fieldwork’s recruiting...2020-04-2415 min
Ponderings from the PerchPriscilla Offers LinkedIn Tips & TricksTimes are tough. Times are confusing. What is clear is that we are ALL now ONLINE. The global pandemic has hit brands hard, but it has hit sales professionals even harder. Those who were not in up to date with the skills needed to survive in an ONLINE only sales environment are kind of freaking out right now. Interestingly enough, some people think that Coronavirus created this situation, but I would argue this situation was a reality long before this virus hit the world stage. Successful sales people have been adapting to t...2020-04-1733 min
Ponderings from the PerchPriscilla and Brad Farris Tell Head-Trash to SCRAM!Growth, as a business owner, strikes up against a number of obstacles - control issues, financial issues, team dynamics, and perhaps most of all: the stories we tell ourselves, when those stories don’t match up with reality. The truth is, the clutter of these largely-internal struggles create what CEO and host Priscilla McKinney calls “head-trash,” leaving little room for leaders to rise above with clarity and direction. In this episode, Priscilla talks with Brad Farris, prolific author, speaker, and Principal Advisor at Anchor Advisors. Brad discusses the ways his firm facilitates transition and growth in both entrepr...2020-03-2043 min
Ponderings from the PerchPriscilla Talks Success A La Malcolm Gladwell's OutliersSuccess is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell's bestseller Outliers. Where humanity celebrates a simplified "rags to riches" style tale of human ingenuity, Priscilla opts for a more realistic view that encompasses the bumpy path of entrepreneurship. She dishes on an important success, a devastating failure, a pivotal stroke of luck, and a Matrix-style bullet dodge that shaped her path to running a host of successful businesses. If you like this podcast, y...2020-01-3113 min
Ponderings from the PerchPriscilla Gives a Shoutout to the MentorsIn this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include: Brett Baker of TrustPointChristine Kane of Uplevel YouKristin Luck of ScaleHouseListen to the episode to hear key takeaways Priscilla has gleaned from these mentors!2019-12-0612 min
Ponderings from the PerchPriscilla is Down with CRC (Yeah You Know Me!)A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world.At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting an event?! That should have a catchy title!" Right you are. Something like “Podcastic Four?” Or how about “The Four Horsemen of the A-podcast-lypse?!” Great, we have that settled no...2019-11-0822 min
Ponderings from the PerchPriscilla and Adam Jolley Do Not PounceIn this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common.Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last one isn’t true at all, but the rest are!Pri...2019-10-1831 min
Ponderings from the PerchPriscilla and Baillie Buchanan Fight the Good FightGoodness, according to Emerson, is where the roots of wisdom are planted. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Baillie Buchanan, cofounder and CRO of Research for Good. Research for Good has a disruptive business model. They specialize in market research sample and fieldwork solutions, but their unique mission provides charitable donations for each response, in addition to compensating the respondents. For the past few years, that charity has been Action Against Hunger. Baillie and Priscilla talk about what motivates respondents to provide the highest quality of feedback...2019-10-0448 min
Ponderings from the PerchPriscilla and Jeffrey Hayzlett Dance on iTunes' GraveAt any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 gig capacity blue ipod minis and shouted, “But my music!” Recently, however, when Apple casually mentioned that they were killing the service (in name, at least), it was sort of met with a worldwide “Ok, whatever.” In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney met with Jeffrey Hayzlett to discuss - at least partially - if there will be any discernible impact for podcaste...2019-09-0643 min
Ponderings from the PerchPriscilla and Bob Ferro Have a Very Particular Set of SkillsFor the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Ferro is the Managing Director at Trusted Talent, which specializes in executive recruiting for market research and insights professionals. They talk about retention of innovative employees, how the MR industry is being impacted by the gig economy, and the importance of urgency in the hiring process - across the ever-evolving landscape of market research. Bob is a regular attendee of MR conferences, and earlier...2019-08-3031 min
Ponderings from the PerchPriscilla Discusses Contagious Content with Engagious Host David PaullIn this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith.David Paull also has a podcast, called Engagious, where he has respectfully interviewed the likes of Ryan Serhant, Kristin Luck, Dr. Lindsay Portnoy, Tom Hoffman, and the well-known entrepreneur, Gary Vaynerchuk...2019-08-1639 min
Ponderings from the PerchPriscilla and Anese Cavanaugh Spread the Good VibesIf you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching impact - for which there is a free downloadable presence guide and IEP sheet. In addition...2019-08-0250 min
Ponderings from the PerchPriscilla and Nikki Darré Hold The FieldIn this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressive longevity of project managers and supervisors at Fieldwork. They also discuss change within the industry and how Fieldwork keeps up with design trends to maximize the client experience. Fieldwork Denver is the host of Insights Marketing Day on October 10, and Priscilla and Nikki talk about the importance of industry events, keeping up with trends and forming relationships. Nikki’s fave podcast: How I Built ThisFave A...2019-07-2632 min
Ponderings from the PerchPriscilla and Andy Crestodina Are Risktakers!So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah? In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is “A Risky Choice” for web hosting. The daredevil duo offers a series of so...2019-06-2839 min
Ponderings from the PerchPriscilla and Kahlief - Shoe Shopping Under the Scrutinous Eye of GoogleIf you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief!In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney gets into the sweet details about Google Ads with Little Bird’s own Graphic Designer/Google Ad Magician Kahlief Steele. They talk about the difference between...2019-06-0727 min
Ponderings from the PerchPriscilla and Ashley Go to Quirk's ChicagoAnddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago. In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed after a long day.Per usual, the two give out a few awards for their favorite giveaway item, best shoes and the coveted, Quirk’s Spirit Award. The two a...2019-04-1252 min
Ponderings from the PerchPriscilla in London Bird on the StreetOver the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England.Tune-in as Priscilla and Ashley review the benefits of attending industry events and give out a few awards like Best Interactive Booth and Best Giveaway Item (spoiler: Priscilla also gives her own award for Best Pants).This isn’t your average event recap. Listen in as Priscilla takes to the streets of London for a Bird on the...2019-03-0142 min
Ponderings from the PerchPriscilla and Ashley Seal the Tomb of Google+Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+. Google’s social networking endeavor seemed poised to make big waves… something about their $719 billion in market capital lent a bit of credibility to the effort that turned out to be an almost immediate cricket-fest. The recent announcement that they would be pulling the plug on the sleeping giant wasn’t a huge shock to most people, but it’s not without ramifications. In this episode, Priscilla McKinney and Ashley Le Blanc do a quick...2019-02-1512 min
Ponderings from the PerchPriscilla and Ashley Talk New Year Marketing ResolutionsJust like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice." In this episode, Momma Bird - Priscilla McKinney and Little Bird Content Marketing Specialist - Ashley Le Blanc talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years. Want a sneak peek? Here's the overview of the tips!1. Stop selling so hard. Learn about Priscilla's Rule of 15, which lays out a balanced framework for social p...2019-01-1826 min
Ponderings from the PerchPriscilla and Charlie Rosenbury Go Full-On Ready Player One“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody AllenIn this episode, Priscilla McKinney talks with Charlie Rosenbury, founder and president of Self Interactive, a Springfield, MO based software development company specializing in virtual (V) and augmented (A) reality experiences. In addition to discussing the differences between VR and MR, Priscilla and Charlie talk about the future and present of this technology and how it can, when properly utilized, present a truly creative solution to a wide variety of proble...2019-01-0444 min
Ponderings from the PerchPriscilla Gets Selfish with Sarah MarshankWhen’s the last time you practiced the art of being selfish? Before you tell on us for using the “s-word,” let us explain. We’re talking about carving out time for self-exploration and inquiry. This week on the Little Bird Marketing company podcast, we brought in an expert on the journey to finding your authentic self.In this episode of Ponderings from the Perch, Priscilla McKinney is joined by Sarah Marshank - entrepreneur and author. Sarah started Selfistry, a comprehensive integrative educational system for mastering the art of being human. She’s also the author of the “Being...2018-09-2137 min
Ponderings from the PerchPriscilla and Deirdre Breakenridge Cast a Wide NetWe all know the saying, “teamwork makes the dream work,” but in this episode of Ponderings from the Perch, Priscilla McKinney and guest Deirdre Breakenridge of the Women Worldwide podcast prove that networking can be one of the most valuable tools for your business.Sharing in their love of communication, marketing and podcasting, Deirdre and Priscilla share their biggest networking successes and the mediums that facilitated them. Each using their podcast as their vessel, these two marketing badasses have mastered the art of getting the most out connections.Deirdre shares, “Your [podcast] guests are an opport...2018-08-2431 min
Ponderings from the PerchPriscilla Beats the Persona DrumIs your content geared to reach your ideal client? When it comes to marketing strategy, one of the biggest mistakes businesses make is failing to identify their ideal client. In this episode of the Little Bird Marketing podcast, Ponderings from the Perch, Priscilla McKinney and Dan Leadbetter explore the topic of buyer personas.“Buyer personas give you the research you need to create content and messages for the person who is most likely to buy your product.”Throughout the episode, Priscilla shares her experience and the tips she’s learned creating buyer personas for clients and fo...2018-08-1031 min
Ponderings from the PerchPriscilla Gets a New PonyWith all of the headlines about Facebook’s privacy policy and algorithm changes, you’ve probably been left scratching your head and asking questions like: How is my Facebook feed going to change? How do I get more interactions on my Facebook business page? Why did Mark Zuckerberg have to testify before Congress? And why doesn’t he ever blink?In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, is back with Dan Leadbetter. Join them as they discuss the ever-changing world of digital media.Whether you're...2018-07-1333 min
Ponderings from the PerchPriscilla Gets Radical with Thought Leadership TheoryWhat happens when you put two thought leaders in the same room? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, and Dan Leadbetter explore the different roles of thought leaders.After getting asked the same question at numerous speaking engagements, Priscilla honed in on the topic of thought leadership. Whether they acknowledge it or not, Priscilla explains, “Companies are built around thought leadership.” Identifying and amplifying your thought leadership style can give your brand the advantage in your industry.At this point, you might be aski...2018-04-0634 min
Ponderings from the PerchPriscilla and Kathrin O'Sullivan Move a Giant ShipJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Kathrin O'Sullivan, organizational development consultant, facilitator, executive coach, and extraordinary public speaker. O'Sullivan is a twelve-year veteran of Google, where she most recently served as Leadership Development Manager, and has studied with some of the most distinguished thought leaders in her field. Priscilla and Kathrin discuss the complexities of effecting change through coaching in an organization, and how it can often resemble the efforts of steering a giant boat. O'Sullivan brings a fresh and progressive viewpoint to the topic of how individuals a...2018-03-0234 min
Ponderings from the PerchPriscilla Tries Interact - a Quiz Taking Software with Josh HaynamAre you desperate to know what kind of fruit you are?Need to know who is your celebrity style icon? First, join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Josh Haynam of Interact, a quiz software company. In this episode we ask:When was the last time you took a fun quiz?When was the last time you took a meaningful quiz?And, for the purposes of this show,When was the last time someone took a quiz and it...2018-01-0540 min
Ponderings from the PerchPriscilla Goes Global with Agency Genius Peter LevitanJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Peter Levitan of Saatchi & Saatchi fame. Priscilla and Peter have been friends for years and love to catch up on all things marketing - especially when it comes to change in the agency world. Far beyond his global marketing agency fame, Peter also ran his own Portland agency and raised over $15 million for his two internet start-up companies. Not too shabby for a Ponderings from the Perch podcast guest, right? If you're a marketing agency owner, you won't want to mi...2017-08-2541 min
Ponderings from the PerchPriscilla Gets Empowered with Robyn CraneJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Robyn Crane, Money & Business Growth Expert known for hosting the TV show, The Financial G-Spot, Radio Show, Let’s Talk Money and as a 4-Time #1 Best Selling Author. Robyn's a self-starter and totally authentic entrepreneur introduced to Priscilla through a mutual friend. Their straight-forward approach to sales and marketing is refreshing. They talk about the nonsense involved when people refer to as an "overnight success". Robyn also talks candidly about her experience and total commitment to her dream business and dream life. Wit...2017-07-2838 min
Ponderings from the PerchPriscilla Goes Nomad with Paul KortmanJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Paul Kortman, Digital Marketer, SEO expert and lead nomad of the Kortman family. He and his wife take Priscilla's favorite motto of "carve out the life you want to live" very seriously. He weaves expert marketing advice in with tails from the road on this episode. As a self-proclaimed certified nerd he originally worked at an agency where he couldn't keep his mouth shut, saying they were doing SEO and PPC wrong. Ultimately, he built a successful internal digital advertising department within t...2017-07-1433 min
Ponderings from the PerchPriscilla Discusses Changemakers with Tim Hughes: Accelerate Your Pipeline with Social MediaJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Tim Hughes, co-founder of Digital Leadership Associates and author of best-selling book, Social Selling - Techniques to Influence Buyers and Changemakers. They discuss a new mindset for social selling and effective ways to get fast responses selling by using social. The transformation he offers is not just about Social Selling, but providing a complete new way of working for sales and marketing teams. He also elaborates on the difference between buyers and changemakers. The book is relevant because of the reality that...2017-06-1636 min
Ponderings from the PerchPriscilla Gets Emotional With Paul Conner: Lessons from a Specialized Market ResearcherJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Paul Connor of Emotive Analytics. Group. Together they consider the deeper human feelings behind our actions and how market research can handle measuring these emotional associations. This podcast is a great follow up to Priscilla Looks at Consumer Relationships with Brands, where Priscilla and Dan discussed these sometimes hidden forces which compel us toward or against a brand. In this episode, Paul reveals how marketers can measure for this qualitative reaction, quantitatively. A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing t...2017-06-0244 min
Ponderings from the PerchPriscilla Looks at Consumer Relationships with BrandsJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? What brands do you love to hate? Interestingly many people don't consider that their lives are full of actual relationships with brands. They are tied into our family stories, our values, our conversations, daily routines and holiday traditions. No matter how much you think about it, we do develop actual relationship with brands throughout our lives. Priscilla reaches back to an older article she considers f...2017-04-1447 min
Ponderings from the PerchPriscilla Hosts the Extravaganza Spectacular 1st Annual Little Bird Marketing Superfluous Talent Variety Christmas ShowJoin Priscilla McKinney, CEO and Momma Bird and all of the creative "peeps" at Little Bird Marketing for the EXTRAVAGANZA SPECTACULAR 1st ANNUAL SUPERFLUOUS TALENT AND CHRISTMAS VARIETY SHOW! You'll laugh, you'll cry and "You'll poke your eye out kid!" Enjoy cherished Christmas memories, dramatic readings, horrible holiday jokes and musical interludes featuring the ukulele, records and of course, the autoharp. This episode features Priscilla McKinney, Dan Leadbetter, Brad Jones, Beth Claybrook, Ryan Boydston, Kahlief Steele, Amelia Hill and Leighton Cordell. The best way to spread Christmas cheer is blaring this podcast for all to hear!Original...2016-12-2225 min
Ponderings from the PerchPriscilla Spins a Web - a World Wide WebJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter trends in website builds. The discuss what Priscilla is hearing from clients about their websites and how she challenges clients about their perception of their website. Even for clients who are not actually selling products a website is a tool. They discuss their biggest frustrations with websites that don't work, and especially those that don't work on your phone. She also is amazed by how many business owners don't even look at their own website and think critically about how it can be a...2016-06-1046 min
Ponderings from the PerchPriscilla and Dan's First Book Club MeetingJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about books they love. But before they get started you'll enjoy the BONUS STUNNING AUTOHARP INTRO by Priscilla herself and special whistling guest, Leighton Cordell. Once they stop relishing the goodness of her new autoharp, they discuss books and the general disdain Priscilla has for business books that gloss over self doubt and instead choose a revisionist history. They discuss the following books: How to Read a Book by Charles Van Doren and Mortimer J. Adler Cather in the Rye by J.D. Salinger...2016-05-2745 min
Ponderings from the PerchPriscilla Shares Entrepreur SecretsJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the reality of entrepreneurship and how hard it is to keep up with all you should know about business. Priscilla talks candidly about the shame that surrounds what we don't know about business and how few risk showing their vulnerability. Priscilla talks about how to listen to fear and use it to bring your true self to the table to grow through the process. They discuss the risk of entrepreneurship, why so many go for it, and how that life can be...2015-09-2548 min
Ponderings from the PerchPriscilla Talks about "My Generation"Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the meaning of generational differences. Popular business culture demands that management change their practices to accommodate specific generations, but Priscilla's entrepreneurial experience has left her to believe she should do no such thing. They discuss The Economist's article "Myths about Millennials" http://www.economist.com/news/business/21660110-businesses-should-beware-dubious-generalisations-about-younger-workers-myths-about which vindicates Priscilla's stance that most of the millennial touchstones are a myth. They discuss funny ironies found in the millennial generation and Billie Joel might have said it best when he sang, "You can't...2015-08-2838 min