Shows
The F. WordEp 58 | Surprising Money Similarities Between High Earners And The RoyalsIn this episode, Priya Malani sits down with Rachel Bowie, Royal Correspondent at PureWow, to unpack a surprising truth: the Royal Family’s wealth isn’t unlimited — it’s just exceptionally well structured. Together, they break down how the Royals actually manage money, why diversification and restraint matter more than status, and what high earners can learn from a family that’s built wealth to last for centuries. This conversation reframes what “never running out of money” really looks like — and why systems matter more than income.Takeaways:The Royals don’t rely on one source of m...
2026-02-1934 minThe F. WordEp 57 | What Your Jewelry Signals at WorkA diamond ring is never just a ring. In this episode, Priya unpacks the unspoken double standard around women, power, and symbolism at work, and why the same signal can boost credibility in one setting and undermine ambition in another. Drawing on personal experience and cultural insight, she explores how traditional markers of stability are still interpreted differently for women, especially across corporate and entrepreneurial environments, and asks why women are still expected to signal seriousness through symbols instead of substance.Takeaways:A diamond ring signals very different things depending on who is...
2026-02-1213 minThe F. WordEp 56 | If the Rich Look Morally Bankrupt, Why Build Wealth at All?Building wealth feels morally complicated right now — not because money is evil, but because power gets messy once money stops being a constraint. Priya Malani sits down with Pia Silva to unpack why so many ethical, thoughtful people feel conflicted about building wealth — and why opting out may actually leave power in the wrong hands.They challenge the idea that money corrupts, explore how wealth tends to amplify character rather than change it, and make the case for why ethical people building wealth matters more than ever.If you’ve eve...
2026-02-0540 minThe F. WordEp 55 | The Secret To Wealthy People Spending HabitsHigh earners are increasingly living like the wealthy, frictionless spending, invisible money, convenience-first choices. But without the backend systems that make those behaviors safe, invisibility doesn’t create freedom. It creates drift. In this episode, Priya breaks down why copying wealthy habits without wealthy systems keeps high earners stuck, and how putting structure before lifestyle is what actually makes money disappear without anxiety.Takeaways:Invisible money is not a sign of wealth. It’s the output of structure. Without systems, invisibility becomes drift.High earners get into trouble because income hides inefficiency. Wealthy peopl...
2026-01-2920 min
It's HERTIME with Cody SandersThe Money Conversation We All Need (Without The Anxiety) With Money Guru Priya Malani EP329Send a textIn today’s episode of It’s Hertime, host Cody Sanders sits down with Priya Malani, Founder & CEO of Stash Wealth, for the honest, reassuring money conversation so many women have been craving — without the stress, shame, or overwhelm.Money affects our nervous systems, hormones, relationships, energy, and sense of safety more than we often realize. Yet so many smart, capable women still feel anxious, behind, or unsure when it comes to finances. This episode is about changing that — together.After becoming one of the youn...
2026-01-2751 minThe F. WordEp 54 | The Backdoor Roth Isn't the Flex You Think It IsTax season is coming, and if you're a high earner, there's a good chance you're paying more than you should without realizing it. Priya sits down with Eric Dauphin, CPA, to break down why W-2 earners often get crushed on taxes compared to wealthy people, why the backdoor Roth obsession is overblown, and what actually matters when you're trying to keep more of what you make. This isn't about loopholes. It's about understanding what you can actually control and making decisions based on clarity, not fear.Takeaways:Why high earners pay worse taxes...
2026-01-2226 minThe F. WordEp 53 | Are you guilt-tripping yourself into dating beneath you?In this episode of The F. Word, Priya tackles a quiet but powerful tension many high-achieving women carry: the guilt of wanting a partner whose ambition, stability, or lifestyle aligns with the one they grew up with. Through real conversations and cultural reframing, she unpacks how privilege can turn into self-betrayal, why shame is often mistaken for humility, and how staying in the wrong relationship out of guilt creates resentment, not virtue. This is a conversation about honesty, alignment, and why your life partner is one of the biggest financial and emotional decisions you’ll ever make.
2026-01-1516 minThe F. WordEp 52 | Why You Don’t Know What You Can AffordMost people aren’t stressed about money because they’re irresponsible, they’re stressed because they don’t actually know what they can afford. In this episode, Priya breaks down why traditional budgeting fails in real life and introduces a simpler, more human approach: one number that brings instant clarity to your spending. No spreadsheets. No guilt. Just a framework that lets you enjoy your money and build wealth at the same time as you head into 2026.Takeaways:Budgeting fails because it asks you to predict real life and real life doesn’t cooperate...
2026-01-0812 minThe F. WordEp 51 | The Sex Talk That's Really About MoneyMoney and sex have more in common than we’re comfortable admitting, and that discomfort is exactly the problem.In this episode, Priya sits down with Dirty Lola (sex educator, retail expert, and pleasure advocate) to unpack why two of the most human parts of life are also the most avoided. From how shame gets wired into us early, to why people delay pleasure until they feel they’ve “earned it,” this conversation reveals how our relationship with money often mirrors our relationship with sex.What starts as a sex talk quickly becomes a deeper conversa...
2026-01-0140 minThe F. WordEp 50 | The Financial Dysmorphia No One Talks AboutThis episode dives into a self-sabbotaging psychology and uncovers why people making $150K… $300K… even $900K still feel broke, stressed, and behind. Priya shares two real stories of six-figure earners stuck in the same self-defeating loop for totally different reasons, and breaks down the emotional patterns that keep HENRYs [High Earners, Not Rich Yet] in survival mode no matter how much they make. If you’ve ever said “I should be further along by now,” this one’s for you.Takeaways:Why your income level stops mattering once your habits and psychology ta...
2025-12-2511 minThe F. WordEp 49 | She Built a Portfolio Career While Raising Two KidsSHOW NOTESIn this episode, Priya sits down with writer, money expert, and off-Broadway creator Catie Hogan, whose “portfolio career” proves you can build a life on your own terms, even while raising two kids. From stitching together multiple income streams to surviving a surprise layoff at six months pregnant, Catie breaks down the real tradeoffs behind flexibility, the financial shock of parenthood, the myth of “having it all,” and why your career might actually get better when you stop chasing perfection. They also dive into affordability, home-buying stress, humor as a financial education tool, and how Catie tu...
2025-12-1835 minThe F. WordEp 48 | The Parenting Habit That’s Ruining Your Kids’ Money SkillsAre you accidentally protecting your kids out of becoming financially capable adults? In this episode, Priya sits down with financial planner, author, and mom of four, Jamie Bosse, to talk about the messy overlap of money, parenting, and raising financially confident humans. From the dangers of over-rescuing to the right way to use allowances, Jamie breaks down how your everyday language, habits, and even guilt-driven parenting moments shape your kids’ lifelong relationship with money. This one hits home for parents who want emotionally safe kids and financially competent adults.And for those of you wo...
2025-12-1137 minThe F. WordEp 47 | The #1 Financial Red Flag in CouplesFinancial problems contribute to 20–40% of U.S. divorces, but the real issue often isn’t the money itself, it’s how couples talk (or don’t talk) about it. In this episode, Priya sits down with power couple Doug & Heather Boneparth, co-authors of Money Together, to unpack the real dynamics behind financial conflict, partnership, resentment, “the Bermuda Triangle” of early parenting, and the habits that either make couples unstoppable… or quietly blow up their finances.Whether you’re merging lives, managing uneven incomes, or trying to get back on the same team, this episode pulls back the c...
2025-12-0446 minThe F. WordEp 46 | The Gen Z Money Expert’s Playbook (That Millennials Seriously Need to Steal)Gen Z isn’t waiting around for the old rules of wealth building and maybe millennials shouldn’t either. In this episode, Priya sits down with Taylor Price (aka Priceless Tay), the Gen Z money expert who turned a blog into a financial education movement. They dig into why buying a home isn’t Gen Z’s first wealth move, how younger investors think about risk and liquidity, why “investing without goals” is basically gambling, and the foundational habits every twenty- and thirty-something needs to master before chasing returns. If you want a fresh, modern take on money, you’ve arrived.
2025-11-2740 minThe F. WordEp 45 | A Surprisingly Easy Solution to Estate Planning in Your 30sEstate planning isn’t just for the ultra-wealthy. Priya and David Meister (CEO of Steward) break down a practical, values-first plan for your 30s: why a revocable trust plus pour-over will beats a will-only setup, how to pick trustees when family dynamics are messy, and the power of updating beneficiaries, granting trustee discretion, “cross-naming” trusted friends, and giving while living.Takeaways:Get the core four in place: revocable living trust, pour-over will, durable power of attorney, and healthcare directive.Update beneficiaries across every account (401(k), brokerage, bank, insurance) and consider naming the trust.Separa...
2025-11-2036 minThe F. WordEp 44 | Is Everyone But Me Taking $10,000 Vacations?Summary:Priya sits down with writer and editor Lindsey Stanberry to talk about money that looks perfect on Instagram and money that actually works in real life. They trace Lindsey’s path from Refinery29’s Money Diaries to launching The Purse on Substack, dig into trade offs, and get honest about dual-working households, childcare as unseen generational wealth, and why “fancy” often costs more than it’s worth. Expect practical perspective on values-based spending, media myth-busting, and building a life you actually like paying for.Takeaways:How Money Diaries changed the conversati...
2025-11-1326 minThe F. WordEp 43 | Einstein of Wall Street and His One Rule for MoneyHe’s the most photographed stockbroker on Earth and his story is as wild as the trading floor itself. From Studio 54 nights to shaving his head on the NYSE for charity, Peter “Einstein of Wall Street” Tuchman has seen every market cycle (and hairstyle) imaginable. In this episode, Priya Malani sits down with the Wall Street legend to talk ego, resilience, and the timeless money advice that never goes out of style.Guest Bio:Known worldwide as the Einstein of Wall Street, Peter Tuchman has spent nearly four decades on the floor of the...
2025-11-0620 minThe F. WordEp 42 | More Proof That Budgeting Doesn't WorkAshley and Priya get real about what it takes to feel in control of your money. They unpack why traditional budgeting rarely works, how to think about spending in terms of happiness instead of guilt, and what it means to be a true financial adult. Ashley shares insights from her 30-Day Money Cleanse and Financial Adulting, along with stories about navigating money in relationships, planning for kids, and redefining what financial readiness actually looks like.The conversation blends practical advice with real-life honesty that’s the right kind of approachable.Takeaways:Ho...
2025-10-3031 minThe F. WordEp 41 | How This “Trusted” Financial Advisor F*cked Up Her MoneyIf you grew up trusting your parents’ financial advisor, you might assume you’re in good hands. But what if that loyalty is quietly costing you thousands?In this episode, Priya Malani unpacks a real story of a “legacy” advisor who mismanaged a client’s trust fund for years, proof that what worked for your parents’ generation doesn’t work for today’s high earners. She breaks down how outdated investment frameworks can stall your progress, why blind trust isn’t a financial strategy, and what to look for in an advisor who actually understands your goals and lifestyle....
2025-10-2310 minThe F. WordEp 40 | The Biggest Waste of Time in Personal FinanceIf you’re making six figures but still feel like you’re spinning your wheels, you’re not alone. Too many high achievers obsess over the wrong financial details: tracking every coffee, juggling ten checking accounts, or chasing credit card points, while ignoring the big levers that actually move the needle.In this episode, Priya Malani breaks down why ambitious 30-somethings get stuck in the weeds and how to shift your focus to the questions that truly change your financial trajectory. You’ll hear a real client story, insights from Ramit Sethi’s “$3 vs. $30,000 questions,” and Natalie Taylor’s frame...
2025-10-1612 minThe F. WordEp 39 | You Have a Deprivation MindsetFeeling guilty every time you spend, even when you make good money? Struggling to let yourself enjoy life now because you’re constantly worried about the future?You might be stuck in a deprivation mindset.In this episode, Priya unpacks the sneaky ways a deprivation mindset shows up (even in high earners), why it’s not the badge of honor you think it is, and how it’s keeping you from making progress with your money and your life.Tune into this episode to hear:Why over-saving and over-restricting can ba...
2025-10-0908 minThe F. WordEp 38 | Redefining Rich: What Wealth Actually Means in Your 30s (feat. Katie Gatti Tassin)She’s one of the smartest (and sassiest) voices in personal finance and today she’s here to talk about money, mindset, and building a life with intention.In this episode, Priya sits down with bestselling author and podcast host Katie Gatti Tassin, aka Money With Katie, to unpack what wealth really means, the mindset shifts that unlock financial clarity, and how we can balance ambition with self-compassion in a world that constantly tells us we’re behind.They also get personal about what it's like to date, partner up, and build a life when you’re...
2025-10-0243 min
MoonbeamingReclaim Your Finances with Personal Finance Expert Priya MalaniMoney isn’t just about numbers. It’s about worth, safety, and possibility. Yet most of us were never taught how to handle it, and many of us carry fear, shame, or scarcity when it comes to our finances.In this episode, Sarah talks with Priya Malani, Founder and CEO of Stash Wealth and host of The F Word podcast, about how to demystify money and reclaim financial confidence. Together they explore why money is a neutral tool, how to shift from fear to empowerment, and why aligning your finances with your values is one of the most...
2025-10-0154 minThe F. WordEp 37 | The Lie Wall Street Sold YouWall Street wants you to believe that performance is everything. That the only way to “win” with your money is to beat the market, pick the next hot stock, or time things just right. But here's the truth: chasing returns is gambling. And it’s keeping you distracted from what actually builds wealth: goals-based investing.In this episode, Priya Malani debunks the myth that return is the most important metric in investing and explains why it’s time to stop treating your portfolio like a casino. Whether you’re a spreadsheet-obsessed performance chaser or someone who feels totally co...
2025-09-2510 minThe F. WordEp 36 | Fear Isn’t the Enemy of Financial Freedom. It’s the Shortcut (feat. Farnoosh Torabi)We spend so much time trying to avoid fear. But what if fear was actually the fastest route to clarity and confidence with your money?In this episode, Priya sits down with best-selling author and So Money host Farnoosh Torabi to challenge the idea that fear holds us back. Instead, they explore how fear can be a powerful guide in your financial life—especially when you're facing a big decision, having hard conversations with your partner, or questioning whether you're doing "enough."Farnoosh shares stories from her own career and personal life, offers a reframe on...
2025-09-1828 minThe F. WordEp 35 | The One Thing No One Wants to Admit About Love and MoneyWe don’t talk enough about how your partner’s income impacts your future. Not because you’re shallow, but because you’re ambitious.In this episode, Priya Malani unpacks the emotional and financial weight that income differences can bring into a relationship, especially for high-achieving 30-somethings. From carrying the financial momentum to feeling unsupported or unable to take risks, she makes the case that talking about money with your partner isn’t transactional. It’s essential.Whether you’re dating, engaged, or deep into a long-term partnership, this conversation will help you reframe the way you think...
2025-09-1109 minThe F. WordEp 34 | The Next Step for People Who Are Winging It WellWhat if your six-figure income, Roth IRA, and decent savings still aren’t giving you the clarity you want with your money?In this episode, Priya speaks directly to the high earners who are “winging it well” (doing fine on paper, but feeling low-key uncertain under the surface). She explains why traditional financial advice (like risk tolerance questionnaires and chasing market returns) misses the mark, and how goals-based financial planning changes everything.You’ll hear why having a financial plan isn’t about restrictions. It’s about freedom: like knowing you can drop $20K on a Maldives t...
2025-09-0409 minThe F. WordEp 33 | Navigating Equity Comp 101If you've ever looked at a startup job offer and thought, “This sounds exciting… but what does any of this actually mean?”, this episode is for you. Priya sits down with fintech veteran and former VC partner Liran Amrany to demystify startup equity. Together, they break down what you're being offered (ISOs, NSOs, RSUs, and more), how to evaluate the value of equity compensation, and the lifestyle tradeoffs that come with betting on a startup.Whether you're negotiating an offer or just want to understand how startup equity works, this episode gives you the tools and que...
2025-08-2829 minThe F. WordEp 32 | The Worst Financial Advice I Ever Took (and it Sounded Genius)You’ve probably wondered if AI can handle your finances. After all, it’s fast, smart, and knows how to crunch the numbers.But here’s the problem: money is personal, and algorithms don’t do personal.In this episode of The F. Word, Priya explains why your financial plan needs more than a robo-advisor and a risk slider. From navigating money baggage to prioritizing complex goals like home buying, IVF, or a sabbatical, AI might be able to generate answers - but it doesn’t ask the right questions.You’ll hear real example...
2025-08-2111 minThe F. WordEp 31 | The Biggest Financial Blind Spot for 30-SomethingsYour 30s aren't just another chapter, they're the turning point. This decade is when the most important financial decisions of your life are made, from who you choose as a partner to how you handle big expenses like kids, career pivots, or real estate. It’s also when your money habits either set you up for long-term wealth… or quietly sabotage it.In this episode, Priya breaks down why your 30s matter so much and how to take control now before lifestyle creep, outdated budgeting strategies, or relationship mismatches get in your way.She also shar...
2025-08-1418 min
So Money with Farnoosh Torabi1863: Ask Farnoosh: The Cost of Moving Investments, Single Bank Risks, Good Accountants and "Feminine" Dating Advice?This week's questions: What are the rules and costs for moving money from a brokerage account into a Roth IRA? Any risks to having a single bank that houses all your accounts? And how to find a good accountant?Additional Episode Take-aways:Why millennials are financially ahead on paper but still feel behind emotionallyHow to harness AI for smarter, more intentional spendingThe hidden costs of return policy abuse—and how it could impact your favorite retailersThe real danger behind “feminine energy” dating advicePractical ways to protect yourself financially in relationshipsWhy playful money trends like “Girl Math” ar...
2025-08-0828 minThe F. WordEp 30 | The Summer Trips Were Worth It... Now What?If your summer was full of unforgettable memories, but your credit card statement is now giving you anxiety, you’re not alone. In this episode, Priya walks you through how to recover from the summer-spending hangover without guilt, restriction, or financial punishment. She breaks down how to reset using your magic number, why most people don’t actually plan for seasonal spending, and how to bounce back with clarity, not shame. Plus, how your goals can help you say no with purpose and yes with intention.Tune Into This Episode to Hear:Why even...
2025-08-0709 minThe F. WordEp 29 | The Truth About Why Budgeting Won't Work For YouThink you’re bad with money? You’re not. You’ve just never had a system that works. In this episode of The F Word, Priya Malani breaks down why traditional budgeting is broken—and introduces reverse budgeting, a system that actually helps high earners get ahead. If you’re making six figures and still wondering where your money goes, this episode is your wake-up call. Whether you're tired of second-guessing your spending or just want to feel like you finally have something to show for your paycheck, this episode will help you ditch the budget and take control. For real.
2025-07-3114 minSo Money with Farnoosh Torabi1858: Why Six-Figure Earners Still Feel Broke (and What to Do About It)Visit stashwealth.com/somoney for a secret stash of financial goodies.On today's episode: Where do you stand on budgeting? Hate it? Feel defeated by it? You’re not alone—and you’re going to love today’s episode.We’re joined by Priya Malani, the dynamic founder of Stash Wealth and host of the new podcast The F. Word, who’s making personal finance simpler, smarter, and honestly, more livable—especially for high earners in their 30s who feel like they’re still behind.In this conversation, we dive into:Why budgeting...
2025-07-2830 minThe F. WordEp 28 | This is What High Achievers are Planning ForThink financial planning is just about retirement accounts and cutting back? Think again. In this episode, Priya pulls back the curtain on what today’s high earners are really planning for and, spoiler alert, it’s not just a down payment and 401(k).From a post-breakup glow-up fund to a Dutch hot tub to sending your parents on a cruise, this is financial planning that actually reflects your real life and real values. Priya explains how to align your money with your priorities so you can stop winging it and start living a little (or a lot).
2025-07-2415 minThe F. WordEp 27 | The Real Reason You Feel Behind (Even With a $200K Salary)You’ve got the job. The income. The apartment. Maybe even the mortgage. So why do you still feel behind?In this episode of The F Word, Priya unpacks one of the most common—and confusing—feelings shared by high earners: the nagging sense that no matter how much you make, it's still not enough. If you’ve ever caught yourself thinking, “I make too much money to feel this out of control,” you are not alone.Spoiler: You’re not bad with money. You’ve just never been taught how to manage it with intention...
2025-07-1714 minThe F. WordEp 26 | What to Do If You’re Laid OffGetting laid off can feel like the rug’s been pulled out from under you. Whether you’re in it now or just want to be prepared; this episode is here to help you navigate the financial side of a layoff with clarity, calm, and confidence.Priya Malani shares the steps to take right away, how to assess your runway, and ways to make this moment a powerful reset instead of a setback. If you've been hearing phrases like “restructure” or “budget realignment” at work, or you're already navigating a job transition, this is the episode to press play o...
2025-07-1014 min
The SellEp 11. Priya Malani with the F word.This week on the show we have Priya Malani. Such a great conversation. She spent 10 years building her start up. She's had to sell the idea, sell the product and she really has built something that now is going to stand the test of time. The word that describes Priya is resilient. Such a great story. I hope you all enjoy it.
2025-07-0349 minThe F. WordEp 25 | Where to Start When You Have ZERO Background With MoneyThink budgeting is the answer to your financial stress? Think again. If you're crushing it in your career but still whispering “I don’t know what the f*ck I’m doing” when it comes to money—you’re not alone. And you’re not behind.In this episode, Priya Malani walks you through what actually moves the needle when you're starting from scratch with your finances. No budgeting apps, no shame—just a real conversation about where to begin, what to avoid, and how to start building wealth without feeling like you’re giving up your lifestyle.W...
2025-07-0316 minThe F. WordEp 24 | The ONLY Three Things You Need to Know to Start InvestingIf the stock market makes you break into hives, or worse, makes you feel like you should understand candlestick charts or pick the “right” stock—you’re not alone. But investing isn’t gambling. And it doesn’t have to be overwhelming.In this episode, Priya breaks down the only three things you actually need to know to start investing with confidence. No CNBC. No stock tips. Just a clear, simple framework to help your money grow for the goals that matter most.Whether you're stashing for retirement, a dream home, or your mid-life sabbatical, this episode...
2025-06-2611 minThe F. WordEp 23 | The Budgeting Trick That ACTUALLY Lets You Spend Guilt-FreeForget budgeting apps and color-coded spreadsheets—there’s a better way to manage your money. In this episode of The F. Word, Priya Malani breaks down the one financial strategy that actually helps high earners spend guilt-free: the magic number. Learn how this simple but powerful system puts your savings on autopilot, eliminates decision fatigue, and finally gives your money a purpose. If you've ever felt like you're doing “girl math” just to justify your Uber Eats order, this episode is for you.Tune Into This Episode to Hear:Why traditional budgeting doesn’t work for...
2025-06-1914 minThe F. WordEp 22 | Should You and Your Partner Have the Same Advisor?If you and your partner are building a life together, why wouldn’t you be building one plan for your finances? In this episode of The F. Word, Priya Malani unpacks the hidden risks of having separate financial advisors in a committed relationship. She explains how disjointed strategies, conflicting advice, and misaligned money mindsets can quietly undermine your goals—and why working with one advisor you both trust can accelerate your progress. This episode dives into emotional intimacy, financial transparency, and the practical logistics that come with truly unified planning.Tune Into This Episode to H...
2025-06-1221 minThe F. WordEp 21 | The Truth Behind ESG and SRIIf you’ve ever felt torn between growing your wealth and doing good in the world, this episode is for you. In The F. Word’s breakdown of ESG and SRI investing, Priya Malani unpacks why socially responsible investing sounds great in theory, but often falls apart in practice. From greenwashing and inflated fees to the surprising overlap between ESG funds and the S&P 500, she shares what’s really going on behind the feel-good marketing. Spoiler: you can absolutely grow your money and make an impact, but probably not in the same place.T...
2025-06-0508 minThe F. WordEp 20 | Breaking Down the Illusion that Homeownership Will Make You Rich“You’re throwing money away on rent.” Sound familiar? In this episode of The F. Word, Priya Malani debunks one of the most persistent financial myths out there: that buying a home is always smarter than renting. She breaks down why renting isn’t just okay, it might actually be the better financial move, depending on your goals, lifestyle, and timing. From real numbers to real horror stories (hello, flood zone basement), Priya reframes homeownership as a choice, not a milestone you have to hit to be “doing it right.”Tune Into This Episode...
2025-05-2912 minThe F. WordEp 19 | Avoid These 3 Red Flags with Financial AdvisorsIn this episode of The F. Word, Priya Malani pulls back the curtain on what actually counts as valuable financial advice and how to spot the red flags that too many high earners ignore. From hidden fees to outdated investment strategies to insurance salespeople disguised as “wealth managers,” Priya breaks down what you should expect from a real financial partner—and why just managing your investments is the bare minimum. If you're paying top dollar for a basic login and some jargon, it's time to rethink that relationship.Tune Into This E...
2025-05-2213 minThe F. WordEp 18 | Rich vs WealthyLet’s be honest - no one really wants to say they want to be rich. It feels cringe. Out of touch. Kind of… gross. But wealthy? That hits different. In this episode of The F. Word, Priya Malani breaks down the real difference between being rich and being wealthy, and why high-earning 30-somethings are done chasing flashy status and instead want freedom, clarity, and control. If you’re making good money but still feel like you’re just getting by, this episode will help you see what’s really missing (and it’s not another raise)....
2025-05-1506 minThe F. WordEp 17 | Investing for the Risk-AverseIf you’ve ever thought, “I’m too risk-averse to invest,” this one’s for you. In this episode of The F. Word, Priya Malani breaks down one of the biggest myths in personal finance: that investing is inherently risky. Spoiler: it’s only risky if you’re doing it wrong. Priya explains the difference between investing and gambling, why long-term investing is actually perfect for the risk-averse, and how even Wall Street’s so-called experts get it wrong most of the time. With stories, stats, and a Warren Buffet mic drop, this episode makes the case that boring investing is the...
2025-05-0813 minThe F. WordEp 16 | What the f*ck is a financial plan?What exactly is a financial plan—and why does it matter so much more than most people think? Priya Malani kicks off a new Q&A series by unpacking the real purpose of financial planning. It’s not about spreadsheets, restriction, or being “good with money”—it’s about building a life you’re excited to live, with your money fully aligned to support it. From practical strategies to wild-but-true client goals (hello, Toto toilets and vow renewals), this episode reveals how a plan can take you from winging it to feeling totally in control. Whether you’re flying solo or merging...
2025-05-0110 minThe F. WordEp 15 | Reframing the Word "Rich"For high-achieving 30-somethings, the word "rich" often feels loaded—tied to guilt, judgment, or outdated ideas of success. Instead, Priya reframes the conversation around building wealth—not just in terms of money, but in terms of freedom, clarity, and intentional living. She unpacks why “rich” feels performative, while wealthy feels personal—and why that shift in mindset might be the key to finally feeling like your financial success fits.Tune Into This Episode to Hear:Why "rich" feels cringe and how the wealthy mindset offers something more meaningfulHow growing up without money can...
2025-04-2407 minThe F. WordEp 14 | What Tariffs Really Mean for Your MoneyIn this episode of The F Word, Priya Malani tackles the financial anxiety surrounding tariffs and market volatility—without the jargon. She draws a powerful parallel between lane-switching in traffic and panic-driven investing, reminding listeners that reaction isn’t always strategy. Through real examples from 2008, COVID, and previous tariff scares, Priya breaks down why staying invested—especially during uncertain times—is the smartest long-term move. This isn’t about ignoring bad news. It’s about having a plan that’s built for it. If headlines are making you question your portfolio, this episode will help you pause...
2025-04-1711 minThe F. WordEp 13 | Why You Might Need a Prenup (Even If You’re Not Rich) With Ian SteinbergIn this episode, Priya Malani is joined by marital attorney Ian Steinberg for a candid conversation about prenups: what they are, what they aren’t, and why they matter more than you think. More than just legal protection, prenups are a tool for clarity, communication, and financial partnership. Especially when caregiving roles, debt, or business interests are involved. If you think prenups are only for the wealthy, this conversation will change your mind.Priya and Ian break down the difference between marital and separate property, the risks of commingling assets, and how state laws can shape what ha...
2025-04-1045 minThe F. WordEp 12 | What’s Actually Behind the Fear of Merging Finances?Priya Malani shares the story of Ava and Matteo, a high-earning couple navigating the emotional side of merging their finances. Their journey reveals the deeper fears that often hold people back - like losing control, repeating family money mistakes, or simply not knowing where to start. Through their experience, Priya explores how financial intimacy is built not by spreadsheets, but by trust, transparency, and communication. She offers practical steps for merging money with your partner, but more importantly, reframes the process as a tool for connection - not just logistics.Tune Into...
2025-04-0310 minThe F. WordEp 11 | The Only Bank Account Setup Couples Actually NeedMost couples default to splitting expenses in a way that feels fair—but is actually setting them up for financial tension. In this episode, Priya Malani breaks down the exact system couples should use to manage their money smoothly and effectively.She debunks the most common (but flawed) approaches, like proportional expense splitting, and explains why a winning financial system is about teamwork, not keeping score. By the end, you’ll have a clear, actionable strategy to eliminate money stress, create financial security, and give both partners the freedom to spend without guilt.Tu...
2025-03-2720 minThe F. WordEp 10 | Rethinking ‘Yours’ and ‘Mine’—How to Win With Money as a TeamCombining finances isn’t just about the numbers—it’s about working as a team. In this episode, Priya Malani unpacks how couples can approach money with a partnership mindset, leveraging each other’s strengths instead of battling over differences.She breaks down why childhood money habits still shape your decisions, how to communicate without tension, and why a strong financial foundation starts with mindset—not micromanagement. Whether you're merging finances or just figuring out how to work together, this episode will help you build a winning approach that keeps both your money and your relationship thriving.Tune...
2025-03-2011 minThe F. WordEp 9 | 3 Home Buying Mistakes That Leave You House PoorHouse hunting can be exciting—but it’s also full of financial pitfalls that can catch even high earners off guard. In this episode, Priya Malani breaks down the most common mistakes people make when buying a home, from the addictive cycle of browsing listings to the false confidence of bank pre-approval. She explains how emotional decision-making often leads buyers to stretch their budgets, the hidden costs that go beyond the mortgage, and why setting a realistic budget before you start looking is critical. The episode wraps up with a recap of key mistakes to avoid and how t...
2025-03-1314 minThe F. WordEp 8 | Renting IS NOT Throwing Money Away, ReallyThink renting is just throwing money away? Think again.In this episode, Priya Malani flips the script on everything you've been told about homeownership. She breaks down why buying a home isn’t always the smartest financial move—and why renting might actually be the better wealth-building strategy. Using real numbers, she lays out the hidden costs of homeownership and why the so-called "American Dream" might be more of a financial nightmare. If you've ever felt pressured to buy because "it's the responsible thing to do," this episode will make you rethink everything. The best financial decision? It’s...
2025-03-0612 minThe F. WordEp 7 | You're Likely Saving Too Much for RetirementThink maxing out your retirement accounts is always the smartest move? In this episode, Priya Malani unpacks the hidden downside of over-saving for retirement—a common mistake high earners make. She challenges the belief that more is always better, revealing why blindly stashing money away can leave you financially stuck when you need flexibility the most. From the real math behind retirement savings to why your future self might not need as much as you think, this episode is all about striking the right balance between securing tomorrow and actually enjoying today. If you’ve ever questioned how much is e...
2025-02-2715 minThe F. WordEp 6 | The Hands-Off Investing Playbook That Actually WorksIn this conversation, Priya Malani demystifies investing, emphasizing that it is not gambling or a get-rich-quick scheme. She highlights the common misconceptions surrounding investing and explains the importance of a long-term strategy. Malani advocates for a simple approach to investing through low-cost index funds, automation, and patience, while warning against the pitfalls of trying to time the market or chase quick wins. The discussion aims to empower listeners to take control of their financial future by understanding the true nature of investing.Tune into this episode to hear: Why real investing is a long-term game—not a...
2025-02-2014 minThe F. WordEp 5 | The Key to Saving Money (It’s Not Budgeting)In this episode of The F Word, Priya Malani discusses the shortcomings of traditional budgeting and introduces a new approach called the reverse budget. She emphasizes that budgeting often leads to stress and failure, particularly for high earners who struggle to save despite making good money. Instead of micromanaging expenses, Priya advocates for a system where individuals save first for specific goals and then spend the remainder of their income guilt-free. This method not only simplifies saving but also aligns spending with personal financial goals, allowing for a more enjoyable financial experience.Tune into this episode to...
2025-02-1315 minThe F. WordEp 4 | Optimizing Your Credit Score As A 30-SomethingIn this episode, Priya Malani dives deep into the world of credit scores and reveals how they can make or break your financial future. She breaks down the essential factors that impact your score—like the credit utilization ratio—and shares insider tips to help you boost your score fast. Plus, she’ll let you in on why playing the long game with your credit health is the real secret to financial freedom. If you want to take control of your credit and make it work for you, this conversation is a must-listen!Tune into this episode to hea...
2025-02-0413 minThe F. WordEp 3 | 3 Credit Card Secrets All High Earners Need to KnowIn this episode, Priya Malani breaks down everything you need to know about credit cards and how to use them to your advantage. She’ll bust common myths that could be costing you, reveal how to make the most of your credit card benefits, and share foolproof strategies for managing and eliminating debt. Plus, she’ll dive into why your credit history matters and how making smart choices with your cards can level up your financial game. If you want to take control of your credit, this episode is packed with must-know insights!Tune into this episode to h...
2025-02-0418 minThe F. WordEp 2 | Throwing Money at This Problem Works!In this episode, Priya Malani reveals the hidden dangers of debt, especially for high earners like you, and shows how lifestyle debt can trap you—even when you're making serious money. She breaks down the different types of debt you might be juggling and uncovers the strategies that can actually get you out of the hole faster—whether you’re tackling it with the avalanche or the snowball method. Plus, she shares how to use your income smartly, so you can pay down debt and start saving for your future at the same time. This episode is your roadmap to fin...
2025-02-0413 minThe F. WordEp 1 | Making Six Figures but Feeling Broke? Here's WhyIn this episode, Priya Malani pulls back the curtain on lifestyle creep—the sneaky way your spending habits skyrocket as your income rises, leaving you more stressed than you’d expect, even with a bigger paycheck. She shares powerful personal stories and dives deep into the psychology behind why you spend the way you do. Plus, she reveals the secrets to mastering your money with intention and automation, so you can break free from the cycle of overspending. Stick around for actionable strategies to keep your spending in check and achieve the financial freedom you’ve been craving.Tune...
2025-02-0415 min
The F. WordWelcome to The F. WordThe F. Word with Priya Malani is the lifestyle-centric money podcast for high-earning 30-somethings who want to take control of their cash—no finance degree required. Whether you’re financially free or still figuring it out, Priya’s got your back. A former Wall Street pro and the founder of Stash Wealth, she brings a no-nonsense, real-world approach to managing your money. In each episode, Priya cuts through the jargon and teaches you the financial truths no one else is talking about—so you can make smarter money moves, without the stress. Grab a drink, kick back, and let’s dive in...
2025-01-2800 min
2024-01-0317 min
Barron's LiveManaging Your Money - Demystifying InvestingJoin Associate Editor Reshma Kapadia for a conversation with Stash Wealth founder Priya Malani for a frank personal finance conversation to answer your questions about money, including how to build wealth while managing student debt, whether it still makes sense to buy a home and the how to get started with investing.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-10-3133 min
Paying it Forward, a podcast by SquareHow Can Small Business Owners Set Aside Savings?Guests featured in this episode:Today's small business owner: Vanessa Acosta, owner of Wasi Clothing, a sustainable, ethical, and slow fashion brand based in Los Angeles, CaliforniaToday's expert: Priya Malani, founder and CEO of Stash Wealth, a financial planning and investment management firm in New York, New YorkMore resources:Read: How 3 Small Businesses Are Reinvesting Their ProfitsRead: What Is Savings APY?Read: The Basics of Business Savings and Checking AccountTry: Cash Flow Management for Small Business Owners [Template]
2021-08-2618 min
Paying it Forward, a podcast by SquareFinding Balance: How to Better Manage DebtGuests featured in this episode:Today's small business owner: Billal Sidiq, owner of Bolani, a family-owned, Afghani filled flatbread, dips, and sauce maker based in Concord, CaliforniaToday's expert: Priya Malani, founder and CEO of Stash Wealth, a financial planning and investment management firm in New York, New YorkMore resources:Read: How Much Does It Cost to Start a Business?Read: Business Credit Score 101: Why It MattersTry: Learn how Square Capital can help your business grow
2021-08-1917 min
Paying it Forward, a podcast by SquareThe Basics of Pricing for eCommerceGuests featured in this episode:Today's small business owner: Chris Duncan, co-owner and marketing manager of Honor Roll Clothing, a unisex lifestyle apparel brand in Atlanta, GeorgiaToday's expert: Priya Malani, founder and CEO of Stash Wealth, a financial planning and investment management firm in New York, New YorkMore resources:Read: What to Consider When Pricing Online vs. In-storeRead: The Future of Retail Belongs to Local BusinessesTry: Learn how Square can help you sell online with eCommerce tools for any businessTry: See how Square Point of Sale can streamline operations at your clothing company
2021-07-2916 min
Paying it Forward, a podcast by SquareWhy Should You Separate Business and Personal Finances?Guests featured in this episode:Today's small business owner: Alison Kenis, owner of Sugar Lab Bake Shop, a made-to-order bakery in Ventura, CaliforniaToday's expert: Priya Malani, founder and CEO of Stash Wealth, a financial planning and investment management firm in New York, New YorkMore resources:Read: Why you should separate your business and personal financesRead: 8 easy ways to separate your personal and business financesTry: Learn how Square Capital can help your business growTry: See how Square Point of Sale can streamline operations at your bakery
2021-07-0817 min
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPIUsing Your Intellectual Property To Pivot & Build Resilience with JoAnn HolmesYour business model might already have some inherent risks built into it because of the choices you've made about how you want to run your business. For example, maybe you only want to work with high-value retainer clients. Totally valid choice! But it’s inherently riskier than other models where you might have several sources of income. If you only work with 2 or 3 of those clients at a time, what happens when you lose one of them? That's a pretty big blow to your income all at once. As long as you recognize th...
2020-07-0749 min
Friends Who Talk About MoneyOne Big Happy Family Plan | A family of four talks about how to divide (and conquer) family financesBob, Gari, and their two grown children, Leslie and Jack, discuss the highs and lows of family finances. What can kids learn about finances from their parents and vice versa? How does our upbringing affect our financial literacy and values? And are you ever too old to be on your parents’ cell phone plan? Plus, Priya Malani, founder and CEO of Stash Wealth, weighs in on the fragile nature of family financial dynamics and the importance of communication.
2020-07-0600 minEngineering Calmer Agencies & Consulting Firms: Calm is the New KPIHow to Better Understand Your Numbers & Your Tax Risk with Luke FryeNothing is certain but death and taxes.Except that taxes are very rarely certain—and in the U.S., taxes are a labyrinth of confusion. Our tax system is founded on the idea that the government knows how much we owe them... but they're not going to tell us—we have to guess. And if we guess wrong? We either pay more or go to jail. It’s not really the friendliest system. That might be why taxes are a bit of an afterthought for small business owners. For most, having a “tax...
2020-06-3047 minEngineering Calmer Agencies & Consulting Firms: Calm is the New KPIThe Risk of Inconsistent Cash Flow with Priya MalaniConsider this: the number one reason why businesses go under is because of cash flow issues (with number two being a lack of access to capital.) While there are a ton of different kinds of risks that can impact your business, financial health is still the most pressing because of the threat they pose to the health of your business if you don’t get it right. More often than not—no matter your business model—sales don’t show up consistently on the same day, month after month, even though your personal and business bills do...
2020-06-2340 min
No BS Mastery PodcastEP 04: Cursing In Your Brand, Going Viral, And How Having A Strong Liver Is Good For Business with Priya MalaniGoing viral can make or break a business. It’ll make it if you’re prepared to cash in on the attention. It’ll break it if you don’t have the balls to follow through.
My guest today was not only prepared to cash in but to take a big leap of faith into a new dream for her brand and her business.
Pia Malani is one of my earliest Brandup clients, who has since become one of my besties, Rebel of Wall street, and boss of her business.
2020-05-141h 06So Money with Farnoosh Torabi1007: Ask Farnoosh: How to deal with a spouse's six-figure debt?This week on Ask Farnoosh, special co-host Priya Malani, the founder and CEO of Stash Wealth joins to answer listener questions. From how to make money from what you KNOW to dealing with a partner's six-figure debt and saving for *something* when you don't know what that something is yet.
To sign up for MoneyMASTERED™, the new video course from Stash Wealth, go to StashWealth.com/MoneyMastered and use the code SOMONEY100 for $100 off.
2020-02-2143 min
Ladies Get PaidInvesting 101 with Priya MalaniPriya Malani – entrepreneur and CEO of Stash Wealth, a financial planning firm for H.E.N.R.Y.s™ [High Earners, Not Rich Yet] – speaks with Ladies Get Paid to debunk investing myths and plan your finances with confidence.
2018-02-2500 min
Ambition 2.0Priya Malani: Entrepreneur and founder of Stash WealthToday's guest, Priya Malani, has designed a financial planning strategy for millennials—an entire generation that’s still largely ignored by traditional financial institutions. Today we’ll talk to Priya about how she’s working to disrupt the financial planning industry and we’ll get her best advice on saving for essentials without sacrificing the things we love...like dream vacations. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-02-1450 min
Money PeachGet Your Financial SH*T Together - with Priya MalaniFounder of Stash Wealth Priya Malani on the show to talk H.E.N.R.Y’s - High Earners Not Rich Yet. Priya spent the first part of her career helping very wealthy individuals manage their high net worth in retirement and she came to one conclusion - IT WAS SUPER BORING! Priya made the pivot and decided she start her own firm called Stash Wealth in order to focus all of her efforts on the people she could help the most - people just like herself. “We are not your Father’s Fina...
2017-12-2837 min
The Entrepreneurship Elevated PodcastEpisode 171: Drive Profitability in Your Personal Wealth with Priya Malani Debitize! If you've never heard that term before, you're in for a real treat. Did you know you can make your credit cards effectively debit cards? Did you know there are a lot of other tricks you can employ to make yourself more profitable in your personal life than ever before? Priya Malani reveals all in this episode of the Profit First Podcast.
2017-10-2346 min
Daniel GershburgPriya Malani, Co-Founder of StashWealth.comMy interview today is with the brilliant Priya Malani, Co-Founder of StashWealth.com I've wanted to bring Priya on for some time because of the wildly different, practical approach she takes to investing and saving. This isn't your cookie cutter "stop buying latte" advice. In this short interview we discuss the differences between the traditional "Wall Street" brokerage model and what StashWealth does for it's clients, the right way to invest for H.E.N.R.Y's, and the common misconceptions surrounding millennials and saving.
2016-09-1519 min