Shows
Disrupting JapanHow to build a successful startup community(sketch by Kaori Rei)Today we are going to sit down with an old friend.
It was over seven years ago when I first had Tim Rowe on the podcast, and we mapped out what we saw as the future of startup innovation in Japan. In today's short episode, we talk about what we got right. what surprised us, and what we think is next for Japanese startup innovation.
It's a great conversation, and I think you'll enjoy it.
Leave a comment
Transcript
Welcome to Disrupting Japan, straight talk from Japan's most innovative founders and VCs.
I'm Tim Romero, and t...2025-04-1400 minDisrupting JapanHow to build a successful startup community(sketch by Kaori Rei)Today we are going to sit down with an old friend.
It was over seven years ago when I first had Tim Rowe on the podcast, and we mapped out what we saw as the future of startup innovation in Japan. In today's short episode, we talk about what we got right. what surprised us, and what we think is next for Japanese startup innovation.
It's a great conversation, and I think you'll enjoy it.
Leave a comment
Transcript
Welcome to Disrupting Japan, straight talk from Japan's most innovative founders and VCs.
I'm Tim Romero, and t...2025-04-1400 min
Soil SenseThe Art of the Possible With Jeff Rowe and Matt WallensteinIntroducing: season eight of Soil Sense! Co-hosts Tim Hammerich and Dr. Abbey Wick are excited to bring another season to the show, this time sponsored by Syngenta. Season eight explores soil health at scale, featuring farmers from all around the world. Science and innovation have unlocked incredible gains in agricultural productivity and sustainability over the years. But there's still so much potential out there, especially if we're able to leverage a better understanding of soil science. We're joined today by Syngenta CEO, Jeff Rowe, and chief soil scientist, Dr. Matt Wallenstein. They challenge us consider the art of th...2025-04-0740 min
Alert and Oriented#51 - Doctor's Playbook - Navigating Medicine with Tim Rowe, MD: Teaching, Mentorship, and Critical Care InsightsJoin us for an insightful conversation with Dr. Tim Rowe, a leader in pulmonary and critical care medicine. In this episode, Dr. Rowe shares his journey through medicine, his passion for teaching and mentorship, and his expertise in critical care and point-of-care ultrasound (POCUS). Whether you're a medical student, resident, or seasoned physician, you'll gain valuable perspectives on navigating the challenges of medicine and fostering growth in the next generation of healthcare professionals.Hosts: Caroline Wang, Kevin Grudzinski Guest: Tim RoweProduced By: Caroline Wang Alert & Oriented is a medical student-run...2025-03-1251 min
The Incredible i Show03 Unlocking IBM i’s Full Potential – A Masterclass with Tim Rowe03 IBM i explorers, you’re in for a treat! In this episode of The Incredible i Show, we sit down with Tim Rowe, Senior Technical Staff Member for Application Development & Systems Management at IBM. Tim is a powerhouse when it comes to modernizing IBM i, and today, he’s bringing us the latest on IBM Navigator, security enhancements, and what’s next for the platform.We’ll dive into:✅ How TLS Wizards are simplifying security configurations✅ The game-changing updates to Audit Journals & Data Marts✅ Why Migrate...2025-02-2446 min
Where DOOH Meets AdTechEric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless WorldThe Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.Key Topics:The limitations of user-based attribution and the need for a more holistic...2024-11-2628 min
Where DOOH Meets AdTechAlvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher"Automation is 100% the job to be done." - Alvaro Villa, FatTailSummaryIn this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating direct sales strategies, and enabling programmatic growth that maintains premium standards for brands, publishers, and...2024-11-1926 min
Where DOOH Meets AdTechEmmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs ResonanceSummaryIn this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the industry, the creation of a system that distilled a million words into 265 driver tags, became the concept of 'Resonance' (vs Attention), and how these tags have proven to be more effective than other traditional attention metrics in predicting sales outcomes. The discussion covers the...2024-11-1245 min
Where DOOH Meets AdTechJeromy Sonne teaches us about How DSPs Evolve and AI in AdTechSummaryIn this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of advertising strategies.TakeawaysAI can automate...2024-11-0528 min
The Way I Heard It with Mike Rowe411: Tim Pearce—Accuracy Under FireLAPD and CRASH Unit veteran Tim Pearce shares stories of fighting gangs in South Central in a post-Rodney King world, including the tragic tale of his police officer wife being shot in the line of duty, which led him to invent an amazing life-saving device that simulates a gunshot wound, which he demonstrates on Chuck. Big thanks to our awesome sponsors ZipRecruiter.com/Rowe to try ZipRecruiter for FREE. ShipStation.com Use code MIKE to sign up for a FREE 60-day trial.2024-10-291h 23
Where DOOH Meets AdTechJonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishersREADY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.comSummaryIn this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news. TakeawaysGenerative AI can create commercials in seconds.The platform supports multiple languages and dialects.Advertisers can launch campaigns...2024-10-2924 min
The History Of European TheatreThe Kings Lynn Medieval Stage: A Conversation With Tim FitzhighamIn October 2023 the story of the discovery of a stage floor that dated from before the Elizabethan period in St George’s Guildhall in Kings Lynn hit the news. The attrition to the headline writers was the fact that that very stage had probably supported Shakespeare as he acted as part of a playing troupe on stage. Of course, that is a great hook for the story as the interest in Shakespeare goes well beyond those of us immersed in the history of theatre and the idea that we can still share a space like that across...2024-10-2131 min
Where DOOH Meets AdTechDOOH Programmatic Primer: Learn about how Programmatic Trading is influencing DOOH and how to think about growth as a publisherHave feedback or a question? Text us!SummaryIn this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode concludes with a call to escape the echo chamber of sales discussions and focus...2024-10-1526 min
Where DOOH Meets AdTechDOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisherSummaryIn this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode concludes with a call to escape the echo chamber of sales discussions and focus on actionable strategies for growth.DOWNLOAD...2024-10-1526 min
Where DOOH Meets AdTechDoes DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric FranchiSummaryIn this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealing insights that highlight their conservative estimates regarding media revenue. From there, it's an action-packed conversation about Why DOOH Matters, how it's being traded, and speculation on winners and losers as the programmatic pieces fall into place.2024-10-0847 min
Where DOOH Meets AdTechChris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisherSummaryIn this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners to make informed decisions about partnerships and inventory management.TakeawaysSPO involves deliberate choices...2024-10-0129 min
Where DOOH Meets AdTechRobert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacencySummaryIn this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and reporting in DOOH, highlighting its advantages over traditional CTV metrics.TakeawaysSeparating CTV from...2024-09-2433 min
Happy Place by thepoeticsisterssIn Conversation with Tim Rowe (WildWolf) : An insight to his inspiring journeyToday's guest is Tim Rowe - The founder of WildWolf, A coach, writer and poet. In this episode we're discussing about Tim and his inspiring journey from being an account to now a writer/coach. Listen in as Tim shares his inspiring advices on mental health issues and how he with the help of poetry helps people heal.
In this episode you'll hear :
Tim's inspiring journey till now. [01:35]
What poetry means to him and how according to him people are perceiving poetry nowadays. [04:15]
How WildWolf was born. [06:42]
How he helps people get out of depression with his own experiences. [14:34]
The...2024-09-0545 min
Happy PlaceIn Conversation with Tim Rowe (WildWolf) : An insight to his inspiring journeyToday's guest is Tim Rowe - The founder of WildWolf, A coach, writer and poet. In this episode we're discussing about Tim and his inspiring journey from being an account to now a writer/coach. Listen in as Tim shares his inspiring advices on mental health issues and how he with the help of poetry helps people heal. In this episode you'll hear : Tim's inspiring journey till now. [01:35] What poetry means to him and how according to him people are perceiving poetry nowadays. [04:15] How WildWolf was born. [06:42] How he helps people get out of depression with his own experiences. [14:34] The...2024-09-0545 min
Where DOOH Meets AdTechFrom Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, VibenomicsThe retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave?📌 Why You Should Listen:This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer loo...2024-06-2735 min
Alchemy Brothers Podcast7. Reframe the Metaphors of Your Life with Tim Rowe (The Wild Wolf)Talking points: men's mental health, vulnerability, surrender, poetry, metaphor
Welcome to Episode 7 of the Alchemy Brothers Podcast. Today, I am joined in conversation with Tim Rowe. Following his participation in our recent Initiation retreat, Tim and I follow his journey through mental health challenges and a discovery of emotional expression and vulnerability through poetry.
Advisory Note: in this discussion, we explore the subject of suicidal ideation. Please consider this if you have a sensitivity to this subject and be kind with yourself.
If you are inspired by this conversation to...2024-06-231h 47
Where DOOH Meets AdTechAI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTCCurious about how AI is disrupting media buying?If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform.AI in Media Buying: Understand how AI is being used to unlock efficiencies and drive growth for some of the fastest-growing brands.Impact of iOS 14.5: Learn how the cha...2024-06-2040 min
Where DOOH Meets AdTechWinners and Losers: Inside the Shopify App Store with Cory Gill, Founder of AliaEver wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒📌 Why You Should Listen:Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with insights. Cory's research sheds light on the often-overlooked B2B app store ecosystem and offers actionable takeaways for anyone looking to improve their app's performance.B2B App...2024-06-1327 min
Where DOOH Meets AdTechBuilding for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of PlatterWe sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights:Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to $50 million in revenue in just five months.Identifying Pain Points: Platter started as an e-commerce agency. Ben shares how they identified recurring pain points in the Shopify ecosystem and turned them into a productized sol...2024-06-0634 min
Fearless in DevotionEpisode 161 - Talking Welcome to Wrexham and Mental Health with Dan RoweThis week Tim, Andy and Liam are joined by Dan Rowe from Andy's Man Club to discuss his Welcome to Wrexham appearance and how he's helping to end the stigma surrounding men's mental health.PLUS: The Kelce brothers become the latest celebrity Wrexham fans The EFL TV deal and what it means Wrexham Women defeated but determinedExclusive transfer newsWhy Steve Parkin is brilliant___________Enjoyed this Fat Boar-sponsored episode? Then please...👇https://www.buymeacoffee.com/fearl...2024-05-131h 13
Where DOOH Meets AdTechThe Art of Agency Acquisition: What Kyle Hunt Looks for in a BuyoutThe Art of Agency Acquisition: What Kyle Hunt Looks for in a BuyoutAre you built to scale?Built for sale?Or built for fail?TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands.Learn the key pitfalls that make an agency unacquirable The critical difference between working in your business vs. on your businessA...2024-03-2737 min
Future Of Work PodcastFlexible Workspaces: Competing Globally with Tim RoweAbout This Episode
In this episode of The Future of Work® Podcast, host Frank Cottle sits down with Tim Rowe, Founder and CEO of Cambridge Innovation Center (CIC), to explore how flexible workspaces and industry innovation hubs are redefining global competition, talent strategies, and entrepreneurship. With a legacy of launching game-changing spaces like LabCentral and MassRobotics, Tim shares how neutral, purpose-built hubs can supercharge industries — from life sciences to clean tech — while also fostering authentic communities.
Together, Frank and Tim dive into the evolution of coworking, the failures and successes in building community, and why specialization will define t...2024-03-2652 min
Where DOOH Meets AdTechThe Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast) In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. [00:02:32] Traditional marketing's evolution.[00:09:10] SEO Hack - Podcasting for local dealers.[00:15:11] Offline attention arbitrage[00:17:27] Traditional advertising vs digital advertising.[00:20:06] The challenges of digital marketing.[00:23:58] Dealers going da...2024-01-1048 min
CannaBiz ConversationsFrom Passion to Podcast: The Story Behind How CannaBiz Conversations Podcast Came To Be with Sean Welsh and Tim RoweIn this episode of CannaBiz Conversations, host Sean Welsh is joined by executive producer Tim Rowe to talk about why they launched the CannaBiz Conversations podcast and their motivation for the project.[00:04:14] Cannabis as a medicine.[00:06:24] Dealing with migraines and cannabis.[00:11:45] Addiction and gateway drugs.[00:15:07] Parenting and cannabis exposure.[00:16:07] The dangers of cannabis illegality.[00:19:48] Niche B2B podcast success.[00:24:06] The incentive for undertaking.[00:24:16] Growing marijuana unexpectedly.[00:28:07] Moving the marijuana grow.[00:31:46] Integration of plants for PTSD.[00:32:10] Mind-expanding substances...2024-01-031h 04
Where DOOH Meets AdTechPrompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast)In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.[00:02:58] Brick and mortar mindset.[00:06:28] Billboards and modern media.[00:11:39] Exploitable value in billboards.[00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising[00:16:40] Long-lasting impact of billboards.[00:22:02] LifeLock's bold marketing strategy.[00:25:36] RideshareTV - backseat tablet advertising.[00:32:02] Young people deleting...2024-01-0351 min
Where DOOH Meets AdTechThe Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth?In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this revision was a profit warning by social media company Snapchat.The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses. Tim highlights how the COVID-19 pa...2023-12-2014 min
Where DOOH Meets AdTechIn The Pit: The Journey of Building Your Personal Brand hosted by Swell.ai Founder, Cody Schneider (Appearance on In The Pit Podcast)Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1 Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast.We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for...2023-11-2048 min
Where DOOH Meets AdTech"It's Just Good Marketing" (NYC Adweek Replay) with Bob Gruters, Loop TV and Brian Rappaport, Quan Media GroupIn this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV". The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint.They recount what the in-person experience was like, answer the same audience questions...2023-10-2540 min
Where DOOH Meets AdTechMaximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. GrowthLearn About:The 4 Pillars for Performance Marketers Using OOHIn this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative"They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike. And check...2023-10-1746 min
Where DOOH Meets AdTechThe Last Mile of Marketing: Event Marketing Playbooks For Any Budget With Clay Lundquist, Founder of Exposure AgentsJoin Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real.We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing.Links:Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/Learn More About Clay Here: https...2023-10-1023 min
Where DOOH Meets AdTechHow Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo MediaWhat makes "Fake OOH", fake? Who gets to decide?Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH.We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or b...2023-10-0428 min
Where DOOH Meets AdTechBonus: AI in OOH (A LinkedIn Live Replay with Tim Rowe)This is a rebroadcast of "AI in OOH" a LinkedIn Live Event (which can you can access here).Watch the YouTube version hereIn this free class, I talk about how to incorporate AI in your OOH workflows.Whether for sales enablement, measurement, or streamlining your operation, this is a great primer on the use of generative AI in your media company or as a media buyer or media planner. There is a deck that accompanies this presentation which can be accessed for free at https://rb.gy/d5kk42023-09-0732 min
Where DOOH Meets AdTechBuilding While Flying: How To Monetize Excess Value Creation with Robert Chen, CEO and Founder of eatmiseIn this episode, Tim is joined by Robert Chen, CEO of eatmise, a food delivery platform in New York City. They talk about how eatmise partners with top restaurants to bring prepped, ready-to-cook ingredients to customers' doors, allowing them to cook restaurant-quality meals in under 10 to 15 minutes. They discuss the challenges of upending an established business model and of building a three-sided marketplace, and how, by restricting their supply side to a curated offering of premier restaurants and dishes, they're able to drive demand and scale, profitably and predictably.Do You Create Va...2023-08-2928 min
Where DOOH Meets AdTechThe Future of Retail: Bridging the Gap Between Digital and Physical Shopping with Raghav Sharma, co-founder of PerfitlyIn this episode, Tim Rowe, Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands. They highlight the significant ad spend on retail media networks and the dominance of brick-and-mortar stores in global retail sales. Did you know that more than 80% of purchases are made in brick-and-mortar stores? And that trend is only growing 📈Tim and Raghav explore ways to create more engagement in physical settings and bridge the gap between digital and physical shopping experiences. 2023-08-1538 min
Where DOOH Meets AdTechNavigating Programmatic DOOH: Insights from Jason Eckerling on Programmatic Publisher StrategiesIn this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape. Connect with Jason on LinkedIn here.They highlight how more media is being pushed through programmatic channels, making it easier for agencies and buyers. They also emphasize the flexibility and convenience of programmatic advertising, especially in uncertain economic times. Jason, who was a co-founder of an online marketplace (Billboarder), shares insights on the benefits of programmatic dooh advertising. Tune in to learn more about the role of programmatic technology i...2023-08-0130 min
Where DOOH Meets AdTechIdeation To Execution: A Conversation On How Brands Scale with Nathan Yeung, fractional CMO and Founder of Find Your AudienceIn this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising. Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand lift studies. Despite starting out in finance and management consulting, Nathan found his passion in sales and marketing and now helps companies grow and scale. Tune in for an insightful conversation on modern marketing strategies. Key Moments:00:06:06 Takeaway: Selling ideas is not...2023-07-0644 min
The Exchange by EW&L Private WealthTrevor Rowe – Lessons learned from one of Australia’s Most successful Investment bankers.In this episode, Tim catches up with one of Australia’s most successful investment bankers Trevor Rowe. Mr Rowe is currently a Senior Advisor and was Executive Chairman (to 2019) of Rothschild & Co Australia Limited since November 2005. Prior thereto Mr Rowe was at Citigroup Global Markets and held numerous senior positions with Citigroup/Salomon Smith Barney/Salomon Brothers over a period from 1982 to 2005 living and working in New York, Asia, and Australia. He established Salomon Brothers offices in Australia in 1983. He has held numerous positions on the boards of listed companies and institutions including a stint as Chancellor of Bond un...2023-06-081h 05
The Andy Rowe ShowBASE JUMPER - Tim HowellTim Howell is one of the most experienced base jumpers in the world.He specialises in climbing mountains and being the first to fly off them in his wingsuit.You about to hear how he does it, and how he minimises the risk in one of the riskiest professions on the planet.Athletic Greens are offering our listeners an exclusive deal when you visit Athletic Greens.com/ANDY.If you want to find out more about Tim Howell, follow him in Instagram @tim_howell_adventure or visit...2023-05-1048 min
Where DOOH Meets AdTechThe Concrete Canvas: The Impact of Environment on Consumer Behavior with Benjamin Fishlock, Head of Client Strategy @ Global Street ArtToday’s guest is Benjamin Fishlock. Benjamin is the Head of Client Strategy at Global Street Art, a platform and organization that brings together artists, brands, and enthusiasts to promote and support the street art culture around the world. Check out the May the 4th Global Street Art video hereThroughout the episode, Ben and I discuss the different jobs that out-of-home advertising can do for a brand, and how the environment plays a crucial role in shaping consumer behavior and ultimately…outcomes. He stresses the importance of simplicity and creativity in ou...2023-05-0545 min
Where DOOH Meets AdTechMaximizing OOH Campaigns with Technology: Insights from Eric Kubischta, CTO and Co-founder of LucitWelcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder of Lucit Technologies, a startup that has solved trafficking digital creative in a way that maximizes control and blends traditional guaranteed buying with programmatic capabilities.While technology is a central topic in this episode, Rowe also discusses Eric's unique insight into the evolution of internet advertising from the mid-90s to the present day and how this timeline correlates with OOH's current state...2023-04-2751 min
Where DOOH Meets AdTechWeb3 For Dummies: Bringing OOH Into The Metaverse with Jason Shuster, Co-Founder of Bizztech Tim Rowe interviews Jason Shuster, Co-founder and COO of BizzTech.io a company enabling more social connection in B2B settings via the metaverse. Jason discovered building in the metaverse was a cross-section of his passion for helping more people to discover the life of working from home and his profession of building video games.Jason cuts through the myths that you need weird AR/VR goggles or niche hardware to access the metaverse and that the mass market applications are actually already here with brands like Nike seeing more than 21,000,000 visitors to their Roblox store last y...2023-04-2037 min
Where DOOH Meets AdTechAlchemy in the Real World: Connecting With Real People In The Real World with Layne Cox, CMO of UnionTim Rowe interviews Layne Cox, CMO of Union and one of the earliest startup marketers to leverage OOH advertising as a growth channel all the way back in 2009. Layne’s career is a culmination of commitment to a passion for serving family-run businesses in the hospitality industry, with a marketing career that started out “as a lunch lady” and evolved into one of the most revered marketing leaders in the world of building B2B and B2C two-sided marketplaces. Layne has helped to build and scale amazing companies like Seamless, Grub Hub, Slice, and Pomp, specializing in the connec...2023-04-1354 min
Where DOOH Meets AdTechPaying It Forward: A Belief And A Business Model - Episode 100 Recap of James Heller, CEO of WrapifyIn this episode 100 guest spotlight recap, host Tim Rowe recaps his interview with James Heller, CEO of Wrapify, the first performance-driven ad platform built on the gig economy and the first three-time Inc 5000 company in OOH. Check out the original conversation here.And get dialed in with Part I of Measurement Series - Impression Counting vs Attribution ReportingJoin OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration...2023-04-1211 min
Where DOOH Meets AdTechDisrupting the Internet of Screens: A Journey with Dimitri Gärtner, Founder & CEO of FRAMENIn this episode, Dimitri Gärtner, Founder and CEO of FRAMEN shares the journey of FRAMEN and talks about how a consumer product idea evolved into one of the leading international Place-based CTV disruptors. He sheds light on the challenges of building a technology startup and doing that in OOH. Dimitri also reveals that 63% of the Fortune 100 use a co-working space and how FRAMEN has focused on scaling a global network to solve traditional quality control challenges that can come with digital place-based media. And one of the most unique things about FRAMEN is how...2023-04-0645 min
Where DOOH Meets AdTechUnlocking the Value of Transit Advertising: A Discussion with Intersection Media CEO, Chris GrossoIn this episode, host Tim Rowe interviews Chris Grosso, CEO of Intersection Media, about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit advertising in rebooting cities, the role of public-private partnerships, and the potential of street furniture as a retail media network.Segment 1: Chris Grosso's Origin StoryGrosso discusses his background and entry into the OOH industryTalks about his passion for bringing technology to the industrySegment 2: Transit Advertising and Post-Covid RecoveryGrosso highlights the...2023-03-3038 minThe Exchange by EW&L Private WealthTrevor Rowe – Lessons learned from one of Australia’s Most successful Investment bankersIn this episode, Tim catches up with one of Australia’s most successful investment bankers Trevor Rowe. Mr Rowe is currently a Senior Advisor and was Executive Chairman (to 2019) of Rothschild & Co Australia Limited since November 2005. Prior thereto Mr Rowe was at Citigroup Global Markets and held numerous senior positions with Citigroup/Salomon Smith Barney/Salomon Brothers over a period from 1982 to 2005 living and working in New York, Asia, and Australia. He established Salomon Brothers offices in Australia in 1983. He has held numerous positions on the boards of listed companies and institutions including a stint as Chancellor of Bond un...2023-03-0554 minThe Exchange by EW&L Private WealthPeter Bates (T Rowe Price): Creating Investment value after the inflation storm of 2022In this episode, hear from Peter Bates (Baltimore, Maryland), Portfolio Manager with T Rowe Price, one of the World’s largest asset managers. T Rowe manages more than US$ 1.6 trillion in assets across 16 countries, employing more than 7,300 staff. T Rowe has been awarded multiple times Global Fund Manager of the year, most recently during the difficult year of 2021. Peter holds an MBA from World’s most respected business school, the Wharton School.We discuss with Peter what drives investment success, the thought processes behind building a successful long-term portfolio, as well as just what might the World econ...2023-02-2749 minThe Way I Heard It with Mike Rowe266: Tim Cotton—America's Cop is Always on DoodieAward-winning author, Bangor Maine Police social media manager, and Duck of Justice creator Tim Cotton joins TWIHI to discuss America’s love-hate relationship with cops, the proper punishment for crapping in the street, and why Mike has dubbed Tim America’s Cop despite his recent retirement. 2022-08-301h 28
Where DOOH Meets AdTechAnother Day Another DSP...But This Time - It's Apple 🍎 And How To Climb The Walled Gardens (LIVE DEMO)Start on YouTube right at the live product demo part by clicking here:https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539sFor access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder AccessThe articles I referenced today are...https://digiday.com/media/apple-is-building-a-demand-side-platform/https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-kingJoin OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% a...2022-08-0913 min