Shows
Public Relations Review PodcastStrategic Technology Predictions for the 2025 Digital Age I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Are you ready for the technological revolution reshaping public relations in 2025? The landscape is transforming at breakneck speed, and those who adapt will thrive while others struggle to remain relevant.Sally Falkow, a social media strategist with over 30 years of experience, talks with host Peter Woolfolk as she pulls back the curtain on five critical trends every PR professional must master. With her deep expertise in digital...2025-04-2141 min
The Content 10x PodcastHow to Effectively Repurpose your Content into a Press Release with Sally FalkowDo you know how to create press releases in order to get your content in front of your desired audience in the newspaper, or on radio and TV?Perhaps you’re thinking why would you do this…why bother with press releases in the digital age when we can reach so many people via social media and other means. However, getting attention in the press and knowing how to create a press release may be really useful for you and your business. What’s more, perhaps you can repurpose content into a press release so it does not ta...2019-03-0730 min
PR Masters SeriesAI & Advanced Analytics Improves Content Strategy and KPIsSally Falkow, APR Listen to the podcast Just as we’re getting used to the idea of measuring everything with analytics and using the data in our content strategy, along comes the next big thing: Artificial Intelligence,2017-08-0100 min
Wag The Dog - A Public Relations Talks PodcastCorporate Newsrooms with Sally FalkowThis week I am focusing on a lingering problem in corporate communications; the online press or newsroom… I am sure your online corporate press room is as good as perfect (ahum) but there are still many communications colleagues out there that publish press releases in PDF format, do not list their contact details or are [...]2015-05-1048 min
Wag The Dog Newsletter PodcastCorporate Newsrooms with Sally FalkowThis week I am focusing on a lingering problem in corporate communications; the online press or newsroom… I am sure your online corporate press room is as good as perfect (ahum) but there are still many communications colleagues out there that publish press releases in PDF format, do not list their contact details or are [...]2015-05-1048 min
Eric SchwartzmanPower of Public Relations Firms that Know SEO with Rebecca Lieb and Sally FalkowSearch engine optimization is part of public relations, Rebecca Lieb analyst and author of The Truth About Search Engine Optimization, tells PR agency leader and guest host Sally Falkow in this special episode about the complementary aspects of public relations and SEO, recorded at the Public Relations Society of America International Conference in DC.
SEO Consulting Skills PR Firms Need
PR agency professionals need to know keyword research, on-page and off-page SEO, technical SEO expertise, content strategy development, analytics proficiency, local SEO knowledge, keep abreast of algorithm updates, conduct competitive analysis, effective communication, have a basic understanding of HTML/CSS, be...2010-10-1819 minOn the Record...OnlinePower of Public Relations Firms that Know SEO with Rebecca Lieb and Sally Falkow
Search engine optimization is part of public relations, Rebecca Lieb analyst and author of The Truth About Search Engine Optimization, tells PR agency leader and guest host Sally Falkow in this special episode about the complementary aspects of public relations and SEO, recorded at the Public Relations Society of America International Conference in DC.
SEO Consulting Skills PR Firms Need
PR agency professionals need to know keyword research, on-page and off-page SEO, technical SEO expertise, content strategy development, analytics proficiency, local SEO knowledge, keep abreast of algorithm updates, conduct competitive analysis, effective communication, have a ba...2010-10-1819 min
The Lubetkin Media CompaniesLOB Podcast #36: Doug Hay of Expansion Plus discusses search engine optimization at Third Thursday in New York, March 20, 2008This podcast features a live remote recording from the inaugural meeting of
Third Thursday New York at the Heartland Brewery, Fifth Avenue and 34th Street
(Empire State Building), New York.
The presenter was Doug Hay, President and Principal of ExpansionPlus, an
online PR and marketing firm based in Los Angeles, who spoke about search engine
strategies. We also interview Richard Nacht, host and founder of the Third
Thursday New York group, and discuss the upcoming New Communications Forum,
April 23-24 in Sonoma County, California.
New York, New York, USA - Thursday March 2...2008-03-2347 min