Shows
One Knight in ProductEisha Armstrong - Commercialize! Get your Productized Services to Market (with Eisha Armstrong, Author "Commercialize", "Fearless" and "Productize")Returning guest Eisha Armstrong is the co-founder of Vecteris and author of books like "Productize" and "Fearless", which talk about that tricky journey from a professional services to product organisation. She's back to talk about her latest book, "Commercialize", which gives us the skinny on how to monetise, sell, and market productised offerings in transforming B2B professional services firms.
Episode highlights:
1. Product strategy is the heart of successful commercialisation
A successful product commercialisation strategy needs five key elements: Clear market understanding, monetisation approach, marketing strategy, sales process and plan for renewability. More than anything, c...2024-11-1051 min
Management Blueprint | Steve Preda227: Productize Your Services with Eisha Armstrong
https://youtu.be/Nb-R5SuzLjs
Eisha Armstrong, Executive Chairman and Co-Founder of Vecteris, is motivated by making a difference and fostering an inclusive, balanced work environment. Her focus is to productize your services to drive success.
We discuss her journey in co-founding Vecteris, a consulting firm helping B2B services organizations productize their offerings. Eisha shares her insights on scaling businesses through technology, standardization, and addressing urgent customer problems. Her framework includes productizing services, bundling additional services, and developing SaaS products. She emphasizes the importance of innovation and leveraging generative AI to improve service delivery.
—...2024-07-2421 min
Live Well Earn Well for Coaches & Consultants#134: You Should Productize Your ServiceMany people start freelancing businesses, such as coaching and consulting, appreciating the personalized nature of the work. However, freelancing often leads to burnout, and its earning potential can be limited. Productizing your service streamlines your business model, making the value you offer easy for potential prospects to understand. Moreover, it helps you create the freedom you want in your business. Join Dr. Terri Levine in this episode as she breaks down the concept of productized services. Discover the benefits of productizing your service, from enhanced scalability and efficiency to creating the time freedom you desire...2024-05-3010 minLive Well Earn Well for Coaches & Consultants#134: You Should Productize Your ServiceMany people start freelancing businesses, such as coaching and consulting, appreciating the personalized nature of the work. However, freelancing often leads to burnout, and its earning potential can be limited. Productizing your service streamlines your business model, making the value you offer easy for potential prospects to understand. Moreover, it helps you create the freedom you want in your business. Join Dr. Terri Levine in this episode as she breaks down the concept of productized services. Discover the benefits of productizing your service, from enhanced scalability and efficiency to creating the time freedom you desire...2024-05-3010 min
SuperAppHow to Productize a Service BusinessWhat part of your service can you productize? And why would you want to do that? Service productization is a business strategy that lets you develop high-value productized offers for your ideal clients that can systematically grow your business over time. When offering consulting or digital marketing services, it is easy to get lost in client requirements. But if you are clear about your offer, you can attract the right clients with high-value pitches without chasing every customer. Productization of services does not mean selling products. It means selling cl...2024-05-2223 min
GenkiCourses.com👉Genkicourses.com/227👈 Brett Williams – Productize Yourself ✔️ Full Course Download Direct product page link: Genkicourses.com/227 Alternative link: https://www.genkicourses.com/product/brett-williams-productize-yourself/ Gain full access to Brett Williams – Productize Yourself at the most affordable rates available at Genki Courses Once your order is completed, a download link will be emailed to the address provided at checkout. This link will be sent automatically for courses already hosted on Mega, or manually within hours for others. If you have any inquiries or specific course requests, please do...2024-02-1101 minGenkiCourses.com[DOWNLOAD] Brett Williams – Productize Yourself ✔️ Full Course Download ✔️ (Genkicourses.com/227) Gain full access to Brett Williams – Productize Yourself at the most affordable rates available at: Brett Williams – Productize Yourself Or: Direct product page link: Genkicourses.com/227 https://www.genkicourses.com/product/brett-williams-productize-yourself/ Once your order is completed, a download link will be emailed to the address provided at checkout. This link will be sent automatically for courses already hosted on Mega, or manually within hours for others. If you have any inquiries or specific co...2024-02-1101 min
Grow Your Independent Consulting Business146. Productize Your Consulting ServicesMany independent consultants overlook the opportunity to productize their services because they think their work varies too much based on each client’s unique circumstances and requirements.While it’s true each of your clients is unique, that doesn’t mean you can’t turn your client delivery approach into a repeatable, productized solution.Productizing your consulting solutions benefits both you and your clients.In this episode, Melisa breaks down the process to productize your consulting services, and how you can do so without sacrificing the variety you want to have in your...2023-12-2832 min
The Process575 - Productize Yourself - Part 2
Industrial Design, Creative Inspiration & Personal Projects!
Today we chat about the Design Joy course "Productize Yourself", setting yourself up for success and why investing in yourself is the best decision you can make. Industrial Design, Creative Inspiration & Personal Projects!
- Design Joy course
- Productize Yourself
- Brett Williams designer
- Setting yourself up for success
- Benefits of doing online courses
- Making it all worth it All the links, all the time! Industrial Design, Creativity & Inspiration!
For Industrial Design related business inquiries:
Big Design Company Website: www.bigdesigncompany.com
Big Design Company email: hi@bigdesigncompany.com
Follow...2023-12-0837 min
Consulting Success PodcastBONUS: How To Know You're Ready To Productize Your Consulting Business
Productization is a hot topic. Many consultants wish to productize their consulting business. But the question remains, how do you know when you are ready to take this next step? In this short yet very insightful episode, Michael Zipursky dives deep into the ways to identify when to productize and when not to. Remember, it’s a slippery slope to undertake productizing your business. You need to be equipped with the right data to know if you are making the right decision. Find out today whether you are on the right track or if you need to take a st...2023-11-1308 min
The Business Ownership PodcastProductize and Sell - Joe ArdeeserWondering why your sales are slow or, there are very few of them? Did you productize your services or, your prospects are still confused by what is it in there for them? What includes your services? In this episode of The Business Ownership Podcast I interviewed Joe Ardeeser. He is a former digital agency owner of 12 years, one he built from just himself to a team of 12. He then took his passion for sales and proposal writing and created Smart Pricing Table, an interactive proposal software. With a deep understanding of the intricacies of running a...2023-10-3031 min
One Knight in ProductFearlessly Defeating the Four Horsemen of a Product-Friendly Culture (with Eisha Armstrong, Co-founder @ Vecteris & Author ”Productize” & ”Fearless”)Eisha Armstrong is a company founder, digital transformation consultant and author of "Productize" and new book "Fearless". This new book goes deep on the cultural underpinnings of productisation, and how company leader can align their teams and quell their own fears.
Episode highlights:
1. Many leaders are afraid of productisation...
Leaders want the benefits of productisation, but are afraid to jump in because of the investment required, and whether the bets are going to pay off.
2. ... But their employees are afraid too
Employees are afraid that they are going to lose their jobs, that their skills...2023-10-1346 min
lushayesjyre*E.B.O.O.K$ Productize: The Ultimate Guide to Turning Professional Services into Scalable Products ReadOnline**Download Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Full Edition,Full Version,Full Book**by Eisha ArmstrongReading Now at : https://happyreadingebook.club/?book=1736929615ORDOWNLOAD EBOOK NOW![PDF] Download *E.B.O.O.K$ Productize: The Ultimate Guide to Turning Professional Services into Scalable Products ReadOnline Ebook | READ ONLINE Download *E.B.O.O.K$ Productize: The Ultimate Guide to Turning Professional Services into Scalable Products ReadOnline read ebook online PDF EPUB KINDLE Download *E.B.O.O.K$ Productize: The...2023-09-2200 min
faeranduilvREADDOWNLOAD! Productize The Ultimate Guide to Turning Professional Services into Scalable Products [K I N D L E]Download Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Full Edition,Full Version,Full Book by Eisha ArmstrongReading Now at : https://happyreadingebook.club/?book=1736929615ORDOWNLOAD EBOOK NOW![PDF] Download READ/DOWNLOAD!? Productize: The Ultimate Guide to Turning Professional Services into Scalable Products [K I N D L E] Ebook | READ ONLINE Download READ/DOWNLOAD!? Productize: The Ultimate Guide to Turning Professional Services into Scalable Products [K I N D L E] read ebook online PDF EPUB KINDLE Download READ/DOWNLOAD!? Productize...2023-08-0100 min
The Innovation Engine Podcast202. Transforming a Services Culture to Successfully ProductizeProductizing a services business is no small feat, but the benefits of doing so are vast: improved margins, increased productivity, higher company valuations, and less reliance on increasingly in-demand tech talent. Eisha Armstrong joins us on this episode of The Innovation Engine to share more about how to turn a services company into a productized business. Eisha has established herself as an authoritative voice in this space, having authored two compelling books: Fearless: How to Transform a Services Culture and Successfully Productize and Productize: The Ultimate Guide to Turning Professional Services into Scalable Products. With her deep...2023-07-1136 minThe Innovation Engine Podcast202. Transforming a Services Culture to Successfully ProductizeProductizing a services business is no small feat, but the benefits of doing so are vast: improved margins, increased productivity, higher company valuations, and less reliance on increasingly in-demand tech talent. Eisha Armstrong joins us on this episode of The Innovation Engine to share more about how to turn a services company into a productized business. Eisha has established herself as an authoritative voice in this space, having authored two compelling books: Fearless: How to Transform a Services Culture and Successfully Productize and Productize: The Ultimate Guide to Turning Professional Services into Scalable Products. With her deep...2023-07-1136 min
nyphaoresterFree PDFEPUB Edible Productize The Ultimate Guide to Turning Professional Services into Scalable Products $DOWNLOAD$ [EBOOK]Download Productize: The Ultimate Guide to Turning Professional Services into Scalable Products Full Edition,Full Version,Full Book by Eisha Armstrong Reading Now at : https://happyreadingebook.club/?book=1736929615 OR DOWNLOAD EBOOK NOW! [PDF] Download Free PDF/EPUB Edible Productize: The Ultimate Guide to Turning Professional Services into Scalable Products $DOWNLOAD$ [EBOOK] Ebook | READ ONLINE Download Free PDF/EPUB Edible Productize: The Ultimate Guide to Turning Professional Services into Scalable Products $DOWNLOAD$ [EBOOK] read ebook online PDF EPUB KINDLE Download Free PDF/EPUB Edible Productize: The Ultimate Guide to...2023-06-0400 min
The Robot Factory020 - We Productize HiringWe discuss meeting a fan of the podcast and how we're going to try to productize our hiring process.(00:00) - 020 - We Productize Hiring
(00:50) - Introduction
(01:05) - Daila met a fan
(03:03) - Daila's homework
(03:49) - Aiming for a new Little Robot website
(09:01) - Can we productize our hiring process
(15:10) - Can we build a marketplace course
(20:20) - Outro
The Products: Raisonne.gallery, OpenHouse.socialNewsletter: factory.twostoryrobot.comTwitter: @twostoryrobotInstagram: @therobotfactorypodFollow Jonathan: @thejonotronFollow Caleb: @calebissharp2023-03-2120 min
One Knight in ProductThe Seven Deadly Mistakes of Productization (with Eisha Armstrong, Co-founder @ Vecteris & Author ”Productize”)Eisha Armstrong is a company founder, digital transformation consultant and author of 2021's "Productize", a book that aims to help service-based companies move away from scaling via people and embrace repeatable product revenue. We spoke about some themes from the book, as well as the fear that stops companies from transforming.
A message from this episode's sponsor - Skiplevel
This episode is sponsored by Skiplevel. Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand training program that helps professionals and teams...2023-03-0739 min
Product Momentum Podcast90 / Amid The Great Resignation, It’s Time To ‘Productize Your Career’
Not everyone experiences that polarizing, “fork in the road” moment in their career. That catalyzing realization when a choice needs to be made about which path to take. Before we get there, how do we recognize the signals telling us to step back, take stock, and unpack where we are in our personal and professional life? Liz Li provides some answers in this episode of the Product Momentum Podcast.
Liz Li, a Senior Director of Product at LinkedIn, introduces us to the notion of “career principles” to help us navigate that decision. “Think about your career in the same w...2022-07-1224 min
Virtual FrontierWhat Are Productized Services And How To Productize Your BusinessIn this episode, we are going to have a dive into the world of productized services. Do you still tell your prospects and clients what you're doing, how great your services are, and what new features you just added to your amazing portfolio? Do you have trouble delegating and controlling all parts of your business? Are you stressed by all the incoming information you have to manage, or do you sometimes feel that nothing works without you? Then let's talk shop. Today in this episode, I ask Manuel about the basics of products or services. What are the benefits...2022-04-2123 min
The Authority Builder PodcastRewind: Max Traylor - How to Productize a Service Business (and free your time)If you’ve ever wanted to stop trading time for money and find a way to “productize” your services, this is the podcast for you… My guest today is Max Traylor and he turns service businesses into productized, scalable, profitable firms. Max explains the key elements of the productization process, including: The 3 levels to productize any service Defining the MOST valuable service you provide How to sell your packaged service What you can do right now with your current service proposal And so much more...If you’ve been looking for more leverage, tune in to Max.2022-03-2439 min
The Productize PodcastIntroducing the new owner of ProductizeExciting news! The Productize brand has been acquired by long-time Productize community-member, Sam Shepler2022-02-1746 min
Productize PodcastIntroducing the new owner of ProductizeExciting news! The Productize brand has been acquired by long-time Productize community-member, Sam Shepler 🎉 In this episode, you’ll hear Brian and Sam talk openly...2022-02-1746 min
The COPreneur Path PodcastHow to Productize, Package, and Sell Your Intellectual PropertyHow do you package up and productize your intellectual knowledge? And you might be asking, what do I mean by that? Many of you have started or are growing businesses that have to do with your knowledge, your skill, your ability, and other things that you've gained during your law enforcement careers.Maybe you have started instructor, businesses, or training businesses. And you are using those skills and that knowledge in your business. That is ultimately what you are selling. But the problem is most of you are likely on the hamster wheel of exchanging your time for...2021-11-2925 min
Business Bookshelf"Productize" by Eisha ArmstrongEpisode 172 of the Business Bookshelf podcast - Eisha Armstrong - author of "Productize: The Ultimate Guide to Turning Professional Services into Scalable Products"
Eisha is a business leader with expertise in product innovation and product portfolio management. She currently serves as an advisor to B2B C-Suite executives, guiding them through market research, new product innovation, new product design and launch, and digital transformation journeys.
Eisha is the author of “Productize: The Ultimate Guide to Turning Professional Services into Scalable Products”. More and more traditional professional services firms are turning to "productization" as a strategy to gr...2021-11-2839 minThe Authority Builder PodcastMax Traylor | How to Productize a Service Business (and free your time)If you’ve ever wanted to stop trading time for money and find a way to “productize” your services, this is the podcast for you… My guest today is Max Traylor and he turns service businesses into productized, scalable, profitable firms. Max explains the key elements of the productization process, including: The 3 levels to productize any service Defining the MOST valuable service you provide How to sell your packaged service What you can do right now with your current service proposal And so much more...If you’ve been looking for more leverage, tune in to Max.2021-11-1139 min
The Creatively Paid PodcastCPP026: How to Productize Your Creative Services with Brad HusseyIn this episode of the Creatively Paid Podcast, we get to talk with Brad Hussey, a passionate and experienced freelancing web designer, developer, blogger, and digital entrepreneur. He builds custom websites, and provides design solutions for a wide array of clientele at his company, Brightside Studios, helps freelancers get fully booked and indie creative double their business. Today, we’re going to talk about productizing your creative services for your creative business.Below are the points we touched on and the timestamps for each one:From freelancer to teaching freelancing [1:51]Be...2021-06-2847 min
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric ReadingerHow To Productize Consulting Services w/ Max TraylorMax Traylor is an entrepreneur, professional paintballer, author, podcaster, business coach, thinking partner, product creator and Producer Of Consulting Products at The Max Traylor helping agencies productize consulting services.Schedule A Call With Max on his website MaxTraylor.com Subscribe to his podcast BEERS WITH MAX https://spoti.fi/3uZ1D4m Get his book Agency Survival Guide: How to Productize Consulting Services and Do Other Things Better Too. https://amzn.to/3ynEz1p LinkedIn: https://www.linkedin.com/in/maxtraylor/ Twitter: @TheMaxTraylor Email: max@maxtraylor.com Phone: (508) 479-9877 Subscribe, 5 ⭐ And Please Write A Re...2021-05-191h 00
MyndShyftEp.11 How to productize professional services IP with Eisha Tierney ArmstrongToday Scott will be talking to Eisha Tierney Armstrong, CEO of Vecteris and author of Productize. Eisha and Scott discuss how organizations can transition to more customized services and how to shift their mentality. Eisha gives us a sneak peek on topics she discusses in her new book Productize. Productize emphasizes the importance of creating a product that is an urgent and expensive problem that customers know they have. Resources talked about in the episode: Guest Book: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products 2021-05-1134 min
The Design Startup ShowTo Productize Or Not To ProductizeWill productizing work for you and your clients? Should you productize your design service business or not?2021-03-0714 min
The Productize PodcastTaking a break to focusHey listeners — Just a quick episode to announce today that I'm taking a break from new episodes of the Productize Podcast for a little while.I decided that I need to focus my creative energy on products—mainly ProcessKit these days—and that I can't put as much energy as I'd like to into preparing and doing interviews on this show, for now.I expect I'll be back on this feed at some point! Maybe whenever inspiration strikes or when I just want to pick somebody's brain on air. I just don't think this will happen...2020-09-3006 min
The Productize Podcast[92] A Community-Based Approach to Launching Your Next Act w/Dan AndrewsIn this interview I talk to Dan Andrews of of well, a lot of things! He is the co-founder of Dynamite Jobs, the co-host of the well loved podcast Tropical MBA, co-organizer of the Dynamite Circle, and quite a few other businesses he has either exited or moved on from. Dan discusses Productized Services, and how he has used that knowledge to run the TMBA Podcast consistently for over/almost a decade. He also dives into his new venture Dynamite Jobs discussing what led them to starting it, and covering what has and hasn't worked s...2020-09-2551 min
The Productize Podcast[91] Solving the WordPress Developer as a Service Problem w/ Jordan JohnsonIn this interview I talk to Jordan Johnson of RipplePop. RipplePop is a Productize service model that may sound familiar, but it has a twist. RipplePop is a Wordpress Developer as a Service. However, instead of tackling small maintenance from any available developer, they provide a dedicated developer for each client and a range from part-time to full-time hours.Jordan breaks down the origin story for RipplePop, how they recognized the commoditization of the Wordpress Developer market, and the steps they took to keep their service relevant and profitable. He has a strong opinion about the type...2020-08-2646 min
Leadership Junkies Podcast43. Ready to Productize? The Path to Productizing Your Services for Greater Profits | Claire WhittakerHave you ever wondered if your business can shift from services to products? Are you looking for ways to innovate your business to better address market shifts? Would like to learn ways to enhance your revenues with less effort? Our special guest Claire Whittaker (London UK) will be answering these and many other questions as we explore artificial intelligence and ways to productize services.
Claire is a coach, consultant and the Founder of Artificially Intelligent Consulting. Claire will be sharing her unique insights, perspectives and ideas on ways to grow your business with products and systems. After...2020-08-2148 min
The Productize Podcast[90] Running Lean With Multiple SaaS w/ Mike RubiniIn this interview I talk to Mike Rubini of Rubini Solutions. Mike Rubini is a Jazz Musician turned entrepreneur. He currently runs over 5 SaaS products focused in what he identifies as micro data.Mike started off as a Jazz musician, but transitioned over to entrepreneurship when he realized he would not be able to make the money he needed as a musician. Since making this transition he has started multiple service and software businesses. His goal? To make enough money so that he can play Jazz, what he really loves, as often as he can. (2:00)...2020-08-1958 min
The Productize Podcast[89] Tackling a Marketplace Service w/ Foti PanagiotakopoulosIn this interview I talk to Foti Panagiotakopoulos of Growth Mentor. Growth Mentor is a marketplace model with a community foundation for helping you level up your growth skills. You have access to mentors of all skill sets for helping you break through the problems blocking you in your business.Foti talks through how he stumbled on this problem himself and the steps he took to validate, grow, and sustain Growth Mentor. A marketplace is commonly identified as a difficult business model for bootstrapped founders, but Foti has an interesting mindset that I think you should listen...2020-08-1250 min
The Productize Podcast[88] Physical goods and universal fundamentals w/ Mike GammarinoIn this interview I talk to Mike Gammarino of Bluprint Partners. Mike founded Bluprint Partners in 2017 to help emerging eCommerce brands build operations that scale. Prior to Bluprint, he served as the internal operator on the founding teams at BeachMint and The Black Tux; both VC-funded startups in Los Angeles.Mike covers a lot of ground in this interview. He gives us an overview of what it is like working in the world of physical products, and the opportunities he identified that pushed him in the direction of starting Bluprint Partners. Despite the different markets in physical...2020-08-0549 min
The Productize Podcast[87] Building, Selling, and Acquiring Productized Service Businesses w/ Tyler GillespieIn this interview I talk to Tyler Gillespie of Applause Lab and Proofreading Pros. Applause Lab is a video testimonial service focused on eCommerce businesses, and Proofreading Pros is a Software with a Service focused on...you guessed it proofreading and editing.Tyler has also run and exited from a productized service in the content space, and does consulting for other business owners looking to productize their services business. He walks through his journey as a founder of many productized services. What was the most interesting was how he approaches every business he runs as if he...2020-07-2954 min
The Productize Podcast[86] Creative Outreach Ideas for B2B Consulting w/ Marc McDougallIn this interview I talk to Marc McDougall of Clarity First Consulting. Marc has been working as an independent CRO consultant for about 6 years now. He truly enjoys the freedom this affords him to both pursue the things I enjoy in life, and provide real value to people in the B2B SaaS space.What is interesting about this episode is that Marc is the first guest who has reached out to me to be on the show that I have brought on, and it is no surprise why when you listen to this episode. Marc has...2020-07-2255 min
The Friday HabitProductize Your Business With Greg Hickman - Part 1Our guest on this episode of The Friday Habit is Greg Hickman, founder of Alt Agency. Greg graduated from a small liberal arts college and earned a business management degree, then joined one of his classmates at a big brand agency as a project manager. Working with all departments at the agency really helped give him a good understanding of the design process and working with clients. Before long, he decided to go out on his own to help personal brands sell their courses and develop sales funnels, eventually providing full-service automation. This experience helped him realize t...2020-07-0327 min
The Productize Podcast[83] Scaling Sales & Onboarding for a Niche SaaS w/ Aaron KassoverIn this interview I talk to Aaron Kassover of AgentMethods, a website builder and suite of marketing tools built for Insurance Agents.After having his first 20 customers handed to him through connections built freelancing, Aaron has spent over a decade creating and scaling a marketing platform specifically for Insurance Agents. In our conversation he breaks down the turning points and growing pains as he has scaled this niche product. (11:14)Also, Brian answered this question on YouTube, 6 Business Models in Productized Services.One-Time ProjectsRecurring ServicesUnlimited ModelCoaching / Done With YouSoftware With A ServiceProductized ConsultingBrian...2020-07-011h 01
The Productize Podcast[81] An outbound sales process for client services w/ Rich StaatsIn this interview I talk to Rich Staats of Secret Stache, a development agency purely focused on partnerships with Creative Agencies.Rich takes us through how he has been inspired by bootstrapped SaaS and Productized Services to create a development agency model that can generate the same type of margin that a software business can. He talks about process, market focus, and even walks us through his rather unique outbound sales process. This episode is packed full of real examples and details for how to approach an agency business model. (7:45)Also, Brian answered this question...2020-06-1756 min
The Productize Podcast[80] From Upwork to Six-Figure SEO Productized Service w/ Marcin ChirowskiIn this interview I talk to Marcin Chirowski of Growth Turn, a productized SEO service focused on B2B SaaS companies.Marcin explains how he went from a corporate job to freelancing on Upwork. Then he tells how he identified an opportunity from the work he was doing on Upwork to productize the work he was doing for a specific customer in the market. He is now doing over $100,000 in annual revenue. (5:43)Also, Brian answered this question on YouTube, how to decide what to work on next?Brian covers four tactics for how...2020-06-1047 min
The Productize Podcast[79] The power of a process first approach w/Joel KlettkeIn this interview I talk to Joel Klettke of Case Study Buddy, a productized service delivering world class case studies. They run the whole process from interview to final deliverable.Joel gives us insight into how he started Case Study Buddy as a side project where he focused on the process more than revenue. He then goes on to explain how he has been able to remove himself completely from the day to day work, and now focuses his effort of strategy and process optimization. (5:45)Also, Brian answered this question on YouTube, does client feedback...2020-06-0359 min
The Productize Podcast[77] A localized video service...sold everywhereIn this interview I talk to Sam Shepler of Testimonial Hero, a video production service. They create high quality testimonial videos for B2B software companies anywhere in the world with zero travel fees.Sam walks us through how he built up a network of videographers so that he can bring in a local production team without having to travel himself. He then explains how he productized not only his service, but how they onboard new freelancers. When a project gets booked in a new location they can have a new videographer up and running before the...2020-05-201h 02
The Productize Podcast[75] Software WITH a Service in the SEO space w/ Lindsay HalseyIn this interview I talk to Lindsay Halsey of Pathfinder SEO, a software WITH a service offering guided SEO coaching with the toolkit needed to track it. In a world where majority of options are either DIY or a full blown agency, Pathfinder SEO provides a balanced approach to get the help you need without breaking the bank.Lindsay dives into how she has setup the Coaching model they use at Pathfinder SEO by moving "customer support" out of the shadows and making it part of the core value with their service. On the flip side, we...2020-05-0646 min
The Productize PodcastWhat to expect from Productize Podcast in 2020It's back! My Productize Podcast is back on the air in 2020. In this brief re-introduction I'll share:The story behind the refreshed design & brand of ProductizeAndScale.com.Why (and specifically how) I'm committing to growing community in 2020What types of interviews I'm interested in sharing with youWhat's happening over on my YouTube channel (and how does that fold back into the podcast?)New live sessions that I plan to hold in 2020How I'm building a team around me to help execute all of this new content from the Productize side of things.Thanks for tuning i...2020-04-2217 min
How I Built ItAlex McClafferty & Productize.coAlex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space – WP Curve – he ended up selling it to GoDaddy. That experience showed him that the number of resources for selling your business were scarce, and now he’s doing that – completely embracing the “teach what you know” mentality.
Show Notes
* Alex McClafferty
* Productize.co
* WP Curve
* Flippa
* Disney buys Marvel
* Apple buys Lala
* Microsoft sunsets Sunrise
Sponsored by:
Ahoy!: Use code H...2019-07-3053 min
Ask RezzzA233 - How do you make a productize service?I don't know about you, but I'm constantly bombarded with ideas on making this, and creating that. Thinking that the product will help diversify my revenue and make my business more stable.I'm not wrong. And I don't say that because I'm arrogant. I say that be it is a fact.-------------------👉 For full show notes to this episode & more resources for you.-------------------Not everyone wants to create a product, I don't. I'm not looking to build a software product. I'm not looking to create some physical thing to sell.2019-01-3006 min
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change LivesLUYC 071: How to Productize and Scale with Brian CaselWelcome to another episode of Level Up Your Course! Really excited about today’s guest, Brian Casel. Brian is the founder of Productize and Scale and Audience Ops. He’s a master at productizing services.
In this episode, we chat about how to leverage the Productized Service model. He also guides us through his course, Productize and Scale, and how he’s built a thriving community. Let’s go!
Use customer feedback as your direction
Episode Quotes
"I usually start with a very big outline to get the main chapters down jus...2018-11-2100 min
Marketing Speak151. Simplify and Productize to Achieve Scale with Greg HickmanIn this episode number 151, you are going to learn how to productize and systematize your business. We are going to achieve scale through marketing optimization and simplification. Our guest isGreg Hickman. He is a marketing funnel strategist and the Founder of System.ly.A marketing automation consultancy working primarily with service providers, consultants, and coaches to productize their services and systematize their delivery. He has helped implement systems for businesses such as Entrepreneur on Fire, John Loomer, Chris Docker and Nerd Fitness. Greg is a blogger, podcaster, speaker, and his work has been featured on the Huffington Post, Copyblogger...2018-09-1254 min
The Productize Podcast[73] From Freelance Designer to Full-Time on Digital Products w/ Laura ElizabethToday I’m talking to Laura Elizabeth. She is the creator of Client Portal, as well as Design Academy.
Client Portal is a WordPress plugin that gives your clients a place to access their designed files or whatever files you are delivering as a freelancer.
In Design Academy, Laura offers a curriculum for developers who want to learn how to design.
Laura successfully transitioned from doing the freelance thing into doing digital products. We talk all about how to go from zero audience into raising your profile, speaking at conferences and growing your emai...2018-09-0549 min
The Productize Podcast[72] Bootstrapping SaaS for Teams w/ Henry Poydar (Status Hero)Today I’m talking to Henry Poydar. He is the founder of Status Hero, a little SaaS app tool for teams who need to get status updates from their fellow teammates. Works like a replacement for the daily stand-up, and members get updates into Slack or email.
We talk about Henry’s story, how he bootstrapped this app, how he transitioned from working in a large corporation to consulting, and then starting up his own software business.
He coded most of the app himself and had success bootstrapping his app in the last 3 years.
En...2018-08-1547 min
The Productize Podcast[71] Serving Your Own People With a Solo Productized Consulting Service w/ Meg CumbyToday I’m talking to Meg Cumby, from Meg Cumby Consulting.
She is running a solo productized consulting service. She offers testimonials and case studies as an outsourced done-for-you service for her clients who happen to be consultants as well.
It’s interesting to hear how her process is very focused and streamlined, starting from sales, going to the application form, and in the way she engages with clients.
It’s all very predictable, simplified, and it permitted her to run it solo.
Enjoy!
Episode Notes
[3:4...2018-08-0141 min
The Productize Podcast[68] Traction & Growth in WordPress Maintenance as a Service w/ Joe HowardSPECIAL WP BUFFS DISCOUNT FOR PRODUCTIZE LISTENERSInsert PRODUCTIZEPOD at the checkoutfor any of the WP Buffs productized servicesCLICK HERE Today I'm talking to Joe Howard. He is the founder of WP Buffs, a WordPress maintenance productized service that had a massive growth in the last 3 years. He also runs WPMRR a robust video course that teaches WordPress professionals how to implement, sell and execute ongoing care plans for their clients and increase their revenue every single month. Alongside that, The WPMRR WordPress podcast entirely focused on growing successful W...2018-07-1151 min
The Productize Podcast[67] Scaling a Niche Web Design Service w/ Dustin Overbeck (Town Web)Today I'm talking to Dustin Overbeck. He runs TownWeb, a web design and hosting service focused on town municipalities. It's fascinating hearing someone selling to the Government market, as my previous guest Greg Berry. A curious fact of Dustin is that basically all of his customers are based in the US, but he and his family have lived overseas for all the 11 years he was growing this business, whether in the Philippines, China, or Romania. We talk how he evolved the team to remove himself from the business, the technical aspects of running a platform with over 400 customers, moving...2018-07-0453 min
The Productize Podcast[66] Growing Multiple SaaS Products in Parallel w/ Ryan BuckleyI met Ryan Buckley at MicroConf 2018. Ryan's story is of the roller-coaster kind. He is the founder of 3 different small SaaS that he was able to fund and code himself. Before all that he built Scripted.com which was a venture-backed marketplace for hiring writers. It was interesting to hear the story of it, as is an industry I know something about. He recently published a booked about the concept of Parallel Entrepreneurship. It is about running and growing different businesses simultaneously, balancing between then, doubling on your resources, and measuring the return on those investments. Enjoy! E...2018-06-2753 min
The Productize Podcast[64] Designing a Better YouTube (as a SaaS) w/ Jason Schuller & Chris MolitorToday I'm talking to a friend of mine, Jason Schuller.
We go back to the times of Wordpress themes when he ran Press75, one of the early popular theme shops. He since sold that business and has gone on to design focusing on simplicity and minimalism.
More recently he and his partner Chris Molitor came together to build Rivyt, a really cool idea where you can basically drop in your YouTube channel URL and it instantly generates a beautiful looking website pulling all your video descriptions.
We talk about how they came to the idea, the design concept, the launch on...2018-06-1344 min
The Productize Podcast[64] Designing a Better YouTube (as a SaaS) w/ Jason Schuller & Chris MolitorToday I'm talking to a friend of mine, Jason Schuller. We go back to the times of Wordpress themes when he ran Press75, one of the early popular theme shops. He since sold that business and has gone on to design focusing on simplicity and minimalism. More recently he and his partner Chris Molitor came together to build Rivyt, a really cool idea where you can basically drop in your YouTube channel URL and it instantly generates a beautiful looking website pulling all your video descriptions. We talk about how they came to the idea, the design concept, the...2018-06-1344 min
The Productize Podcast[61] Using Humor in Copywriting w/ Lianna PatchToday you're going to hear my conversation with Lianna Patch from Punchline Copy and SNAP. Lianna is a copywriter that writes funny sales copy, and focuses working with SaaS and ecommerce companies. I met Lianna at MicroConf Vegas where she gave a really good talk about humor in copy. I find fascinating when people take a creative skill and merge it with a freelancing or productize service career in some sort of marketing service like copywriting. We talk about tips when using both research and data-driven insights with humor to resonate more with your target audience, her stand-up and...2018-05-2341 min
The Productize Podcast[60] Learning to Code (And Buy) Your Own Businesses w/ Ryan KulpToday you'll hear my conversation with Ryan Kulp. I stumbled upon his stuff while I was googling as I'm trying to learn to code this year. He wrote a great article that caught my attention and once I started reading that, I started digging into everything he's been working on. Ryan is the co-founder of Fomo, a social proof app growing rapidly this year, among many other interesting side projects. We cover how he figured out coding on his own and how he gets into all this random projects and businesses ideas. Enjoy! Episode Notes [6:40] Getting into c...2018-05-1658 min
The Productize Podcast[51] Growing an Amazon-Focused Agency w/ Kiri Masters (Bobsled Marketing)Got a really good one today with Kiri Masters. She is the founder of Bobsled Marketing. You’re not going to forget that name, it’s… hey, the Bobsled Team!
They are a marketing agency for Amazon sellers. They help businesses that sell on Amazon optimize their whole product funnels and “give them a push”, going with the bobsled metaphor.
We talk all about her journey from quitting her job to starting this consulting business just for herself, and within months, bringing on a few people. Now, 3 years in, she has a team of 21 people all runnin...2018-02-1446 min
The Productize Podcast[50] Pricing… Intelligently w/ Patrick Campbell (ProfitWell)You are going to hear my conversation with Patrick Campbell, founder of ProfitWell and Price Intelligently.
Patrick helps companies price intelligently, and his companies mix services with software products or how they put it, tech-enabled services.
We talk through Patrick story, how he started with the service side of the business, but then leveraging that to fund the launch of his freemium SaaS product, Profit Well, with some premium add-ons layered on that.
Of course I couldn’t let Patrick go without picking his brain about pricing strategy and how to figure out ho...2018-02-0752 min
The Productize Podcast[49] Community-Driven Marketing for a WordPress Product w/ Chris Badgett (LifterLMS)Today I’m talking to Chris Badgett, Co-Founder of LifterLMS (Lifter Learning Management System). That’s a very popular WordPress plugin for creating a course and/or a membership site. I’m actually using it myself for the Productize Course.
Chris’s done an incredibly job building a community around his product and brand. He has done a lot with Facebook Groups and connecting with customer on a regular daily basis, and Chris shares his unique tactics for this.
We talk about the WordPress market using the Freemium model. Chris knows this space very well and I th...2018-01-2442 min
The Productize Podcast[48] Bootstrapping Software Products w/ Ian LandsmanIt’s the Productize Podcast 2018, Happy New Year!
Back out to January, it’s cold outside but here I am, staying warm inside recording podcasts.
Today I meet Ian Landsman. He is the founder of UserScape. Ian’s been around for few years now, bootstrapping and sustaining a self-funded software company.
Ian’s been involved in quite few different projects. HelpSpot, the help-desk software it’s been the bread and butter, but he’s been heavily involved in the Laravel/PHP community – he built a job board, a conference, and a recruiting service.
In this...2018-01-1756 min
The Productize Podcast[47] 3 Productized Service Founders Compare NotesReally really good episode for you today. I’m excited for you to hear it.
It’s a round table with Craig Hewitt, founder of PodcastMotor, and Russ Perry, from Design Pickle.
The three of us all running productized service businesses of varying shapes, sizes, and phases of growth.
We compare notes and share our experiences about why we started a service business in the first place, what where our first growing pains, how we were able to remove ourselves and what it looks today into growing sometimes massive teams with layers of mana...2018-01-0357 min
The Productize Podcast[46] Productizing Course Creation w/ Janet KafadarJanet Kafadar focuses on the online courses, online membership, online training space. Her clients are anyone who needs to launch, set-up, maintain, grow their online training.
Janet followed a similar path to the one that I took and I think, many people in the Productize Course have taken.
She left her full-time job, then went freelancing on her own doing generalized consulting work. Finally she transitioned pretty quickly to a productized service model which has allowed her to grow and scale up her team.
Janet discuss the importance to focus on her most...2017-12-2049 min
The Productize Podcast[42] Productizing LinkedIn Lead Gen (with a Guarantee!) w/ Jake Jorgovan (LeadCookie)LinkedIn is definitely a social network that I am not totally at a speed on. I had a profile on it, for ever, for years, but is just abandoned and not kept up to date. And I know there’s so much I can be doing on that platform to connect, network, and generate leads for my businesses.
Today you’ll hear my conversation with Jake Jorgovan, the founder of LeadCookie. It is a productize lead generation service focused on LinkedIn.
Jake’s been able to build and launch a really successful productize service offering in rea...2017-11-2249 min
The Productize Podcast[38] Audience Ops Behind The Scenes (Meet The Team!)Today on the Productize Podcast a special episode wit Kat Boogaard and Raj Chander, long team members of AudienceOps.
I invited Kat and Raj to have a conversation about behind the scenes at AudienceOps (AO).
Hopefully you’ll get some insights, a window on how things work, the various roles in the team, what makes a really good team member at AO, which clients tends to stay for the long haul, and how clients get the most value from AO.
Enjoy!
Episode Notes
[2:33] What is AudienceOps in th...2017-10-2555 min
The Productize Podcast[36] How to Get 10 Extra Hours (And What To Do With Them) w/ Mandi EllefsonMandi Ellefson from The Hands Off CEO is an expert when it comes to removing yourself from your business and getting into a more scalable state. A lot of her writing, coaching and consulting has a ton of overlap with the things I was teaching the past few years, whether it’s about productize services, systems and processes, hiring people.
Mandi focuses on larger companies going from 75k/year to 500k/year, to over 7 figures/year. She reveals us how she structures her coaching, the type of advice and common pitfalls founders tend to deal with at th...2017-10-1136 min
The Productize Podcast[34] Un-Productizing a Conversion Rate Optimization service w/ Josh FrankToday on the show we’ve got Josh Frank, the founder of Test Triggers. That’s a productized service focused on Conversion Rate Optimization (CRO) for e-commerce stores.
Joshua’s been out with this over 3 years now. In his words, he built this productize service, then tore it down and built it up back again, so we get the whole story about this decision.
Josh was one of the very first people that I connected with through my Productize Program. He was able to leave a full time position and pretty quickly transition into this produc...2017-09-2752 min
The Productize Podcast[32] All About Membership Sites w/ Travis NorthcuttToday you’re gonna hear my conversation with Travis Northcutt, the man behind MemberUp.co. Travis’s been a long time an expert and consultant in all things membership sites. Also, Travis is an WordPress consultant, and specializes setting up membership sites on WordPress. I’ve been thinking about doing for the Productized community, so I asked Travis all about the various tools, practices and best strategies one may use if that is something you’re thinking about doing.
Travis is also working on a book when it comes to launching, managing and growing your membership site, so that’...2017-09-1346 min
The Productize Podcast[28] Niching Down & Positioning a Coaching Business w/ Marcus BlankenshipMarcus Blankenship is a coach of managers of technical teams. What I love about Marcus is how much he was able to focus so squarely in a niche within a niche. He is a manager expert but he’s focused on those who find themselves managing technical teams or have been bumped up from being a developer into managing roles. He identified the pain-points, the challenges, the transitions that that type of person needs to go through, and he built a very successful coaching business out of that. We talk about personal branding, content marketing, positioning, and tips about ma...2017-08-1645 min
The Productize Podcast[25] Scaling Bookkeeping as Service (across continents!) w/ Meryl Johnston, Bean NinjasToday I’m talking Meryl Johnston all the way from the gold coast of Australia. She was kind enough to make the time early in her morning and late in my afternoon here in the US. Meryl runs a very successful productize service called Bean Ninjas.
They handle bookkeeping for a variety of clients not only in Australia but also the us, Canada, UK and New Zealand. They’ve been out for 2 years, going strong and growing steadily .
We talk about her early days and how she launched following the 7 Days method from Dan Norris. She...2017-07-2658 min
The Productize Podcast[21] Productizing Customer Support w/ Kyle Brown (WPSaaS.net)On today’s episode I have a conversation with Kyle Brown, the founder of WPSaaS. You might think of that as Service as a Software, but it actually is Support as a Service.
Basically, Kyle was able to productize customer support. Most of his clients are WordPress plug-in developers but he is expanding helping companies who sell SaaS products too. Kyle’s company enables you to outsource Tier 1 support, all those common questions from customers who are too lazy or can’t find your documentation.
Kyle shares his story about how he came from managing thousa...2017-06-2847 min
The Productize Podcast[19] Designing a Rapid-Growth Productized Service w/ Russ Perry from Design PickleToday I’m talking to Russ Perry, founder of Design Pickle. This year 2017 he’s actually growing into a number of other products beyond his business. We’ve talked about their rapid growth, well beyond six figures on MRR. I feel that every time we hear Russ on an interview he’s just multiples ahead of previous interview even if it was just not an amount of time. We have an update on how he’s managing the growth of the team in Philippine (70 people working remotely) as well as the team in the USA, all while traveling with the family...2017-06-1452 min
The Productize PodcastProductize Podcast is Back!Welcome to new listeners, and welcome back to the old ones! The Productize Podcast is back! And I don’t want to call it Season 2, as I hope to keep it going for long. I have updated the website and the show format. Listen to this episode to know more about what’s new, behind the scenes of how the show is produced, and what you can expect from the next episodes.
Today, along with this introductory episode, I’m dropping two more awesome interviews. The first is with Tim Conley, a business coach extraordinaire, a guy with s...2017-06-1423 min
The Productize PodcastWhite Labeling a Productized Service: Quick Wins & Challenges w/ Jeff CouretJeff Couret, founder of SEOak.co, joins me today to talk about how he launched and iterated on his white label SEO service. In this interview, we talk about:
How it took only 1 phone call to craft his service and make his first sale!
How it took only 1 phone call to craft his service and make his first sale!
How he iterated from one niche vertical to another
The challenges with white label services
How Jeff used what his customers told him to iterate and expand his product line
Links:
SEOak
Productize C...2016-10-0639 min
The Productize PodcastAmazon Listings as a Service: David Lewis’ Journey From Corporate Job to High-Demand Business OwnerDavid Lewis managed to launch a highly focused service for Amazon sellers. This was an interesting case study from a Productize student. Don’t miss it!
You’ll learn:
How David replaces his income from his corporate job
How he identified the core pain point to solve
How he focused on one solution, without “doing it all”
His pricing strategy and paths to expand
How he leveraged his own first-hand experience to set himself apart
Links:
FBA Marketing
Productize Crash Course
2016-09-2252 min
The Productize Podcast[Coaching Call] Finding a Lawyer and CPA… as a Service w/ Dina EisenbergStarting with scratching her own itch and leveraging her pre-existing inroads, Dina Eisenberg launched OutsourcingEasier.com to help other entrepreneurs like herself with the daunting task of finding a good Lawyer, CPA and Bookkeeper.
In this coaching session, we dug into these questions and more:
How to market and position a service like this
How to grow (or not grow) the “product ladder” for this business
Ideas for packaging up this service into smaller chunks with higher-value up-sells
Pricing strategies
Links:
Dina’s business, Outsourcing Easier
Dina on Twitter
Productize Crash Course
2016-09-0851 min
The Productize PodcastDan Norris’ Story of WPCurve: From 7-Day Launch to 7-Figure Productized Service BusinessDan Norris needs no introduction these days. In 2014, he launched WPCurve to paying customers, famously within 7-days.
Fast forward to today, and he grew this Productized WordPress Support service to over 7-figures a year in revenue. Whoa.
This conversation was recorded in late 2014, when Curve was in the thick of it’s early rise and Dan and I got into the nitty gritty of how the launch went, and how they grew so fast.
Don’t miss this one!
Links:
WPCurve
Dan on Twitter
Productize Crash Course
2016-08-2537 min
The Productize PodcastIterating From Agency to Productized Service to SaaS with Eric Chang & Matt TermeerIn this case study, we hear from Eric Chang and Matt Termeer who started with a marketing agency model and decided they needed to focus by Productizing part of their offering. What started with a purely productized service soon evolved into a SaaS, which they sold to local businesses like restaurants and others.
In this interview, you’ll hear:
Their first steps (and missteps) in breaking out of the agency model
How they landed their first paying customer by dining at their restaurant!
How the idea for their solution came directly from their customer’s feedback
The...2016-08-1134 min
The Productize PodcastCan 1-to-1 Business Consulting be Productized? w/ Chris RonzioWhat started as a coaching call with Chris turned out to be quite an interesting case study. Chris is a business consultant who helps companies “organize the chaos” and figure out what to prioritize in order to move forward and grow.
He’s been offering this 1-to-1 consulting service for years, but in his words, he decided it’s time to “think bigger”. So he launched Organized Chaos to grow his consulting service beyond himself.
In this coaching call / interview, you’ll learn:
How Chris landed 20 first clients for a $60k launch in month 1
Ideas for stan...2016-07-281h 00
The Productize PodcastSoftware *With* a Service: The Story of LeadFuze w/ Justin McGillMy conversation with Justin McGill was an excellent case study in LEVERAGE.
He leveraged his own agency’s software tool for prospecting to build a done-for-you lead generation service, powered by his own software. You’ll hear the story of how he launched quickly and grew throughout his first year.
You’ll hear:
Justin’s 24-hour challenge to launch LeadFuze (did he make it?)
How Justin met his goal of $1000k in 30 days.
Growth strategies he used to exceed $30k in less than a year
How he’s taking the next step of releasing the software p...2016-07-1437 min
The Productize PodcastSelling a Productized Service to Enterprise & Speeding Up Sales Cycles with Mike TaberMike Taber’s AuditShark software struggled from the classic challenge that most businesses selling to the enterprise face: Extremely long sales cycles. We’re talking 6 to 12 months or longer just to close one sale.
In 2015, Mike decided to offer a Productized Service along with his server auditing software. And within 30 days, he made 3 sales! Talk about a turnaround with a simple tweak to the way it was sold.
You’ll hear:
The specific challenges with long sales cycles
The customer conversations that led to the idea to productize his software service
How Mike launched the ne...2016-06-3027 min
The Productize PodcastHow Joanna Wiebe Leveraged a Productized Service to Sustain and Grow Copyhackers in The Early DaysI caught up with Joanna Wiebe to talk about a lesser-known product she offered through the years over at Copyhackers. A personalized review and copy critique.
This conversation was from late 2014 and it’s interesting to kind of “go back” and hear how Joanna used a productized service offering to grow her business.
Interesting highlights include:
How Joanna was able to turn on and off this service as she grew her business
The mechanics of delivering a recorded review as a service.
The value of a one-time purchase, instead of recurring revenue
And much more
...2016-06-1634 min
The Productize PodcastHow Smarter Positioning Helps You Grow (by Doing Less) with Philip MorganPhilip Morgan and I had a great conversation about Positioning. It’s all about “positioning” yourself as a specialist—even when that’s a scaring thing to do!
You’ll learn:
How to get over the fear of *not* doing everything for everyone
Specific steps you can take to narrow your focus
How to communicate what you do your ideal client
How to use Positioning in your Productize Service
Links:
Philip Morgan’s book on Positioning
Philip on Twitter
Productize Crash Course
2016-06-0253 min
The Productize Podcast[Coaching Call] Launching a Niche Web Design Service for Coaches w/ Carlos GonzalezAfter 8 years of working online for all sorts of clients and doing many different services, Carlos Gonzalez and his partner decided it was time to productize, niche down, and focus on serving one market.
So they launched websforcoaches.com, a niche web design service for professional coaches. You’re going to hear my coaching session with Carlos, which took place one week after they launched their new business.
In this coaching call / interview, you’ll hear:
How they decided on the coaching niche
How (and why) they launched a business targeting the US market, despi...2016-05-1942 min
The Productize PodcastA Productized Service—Without Growing a Team—With Nick DisabatoI caught up with Nick Disabato to talk about his Draft Revise service, a done-for-you A/B testing and conversion optimization service.
This case study is interesting because Nick intentionally designed his service to run lean and mean, without requiring him to hire a big staff (or any staff for that matter).
Don’t miss this one!
Links:
Draft Revise
Nick on Twitter
Productize Crash Course
2016-05-0545 min
The Productize PodcastFrom Accidental Idea to $50k Launch of Dan Schwartz’s Productized Service for the Real Estate IndustryWhat an incredible story. Dan Schwartz shares how he stumbled into an idea to offer real estate agents a streamlined sales tool, by offering a done-for-you setup of his Podio CRM template system.
In this interview, you’ll hear us talk about:
How Dan launched using a single webinar which brought in $50k in sales.
Immediate next steps and pains in serving those clients!
How he’s scaling and streamlining the service
Next steps for growing into a full software solution.
Links:
InvestorFuze
Dan’s blog
Productize Crash Course
2016-04-2148 min
The Productize PodcastHow Greg Hickman Iterated His Productized Service to $20k MRR in 6 monthsThis interesting and inspiring case study comes from my friend, Greg Hickman, who iterated through two different Productized Service businesses before hitting his stride with System.ly, a done-for-you marketing automation and funnel-building service.
You’ll hear in this wide-ranging conversation:
Greg’s first steps
The tough (but right) decision to sunset his first business
How he quickly launched and gained early traction with his next iteration
How leveraged his personal network to land his first customers
How he’s growing (fast!) beyond $20k MRR in less than 6 months.
Links:
System.ly
Gr...2016-04-0755 min
The Productize PodcastPeering Behind The Scenes of the Operations at Audience OpsThis episode is a little different. Galen Vinter, founder of ClientFlow.io asked to pick my brain about how we run our operations at Audience Ops. He’s doing some research as they iterate their product to better serve Productized Services, among other things.
So he asked me all about how we do what we do at Audience Ops. We talked about:
How we communicate with clients without letting things fall through the cracks
How we’re scaling the team and our service
The tools we use to track progress through our service
The specific canned email r...2016-03-2456 min
The Productize PodcastJustin Jackson’s Productized Offering(s) in the Making2016 will be an interesting year for Justin Jackson. He’s leaving semi-full-time consulting to focus on his own products, of which there are many.
And that puts him in a unique situation with several questions, such as:
How to sustain this highly diversified business?
How to leverage his existing audience to sell a productized consulting offer?
Why a one-time purchase model might be better than a recurring revenue model when it comes to Productized Consulting?
Links:
MegaMaker Podcast
Justin’s blog
Justin on Twitter
Productize Crash Course
2016-03-2446 min
The Productize PodcastHow Jason Resnick 10x’d Revenue in 6 Months by Productizing His WordPress Dev ServiceIf you’re a WordPress developer (or even if you’re not!), you’ll find tons of insightful nuggets from this Productize student case study with Jason Resnick.
Jason set a goal of 10x revenue within a year. He hit that milestone within 6 months of Productizing his service.
You’ll learn:
How he shaved hours off his production time with a few simple tools and systems
How he manages to deliver “unlimited” support—without hiring a large team
Why Jason chose a productized service instead of selling WordPress themes or plugins
How he introduced his new (highe...2016-03-2444 min
LMScast040: How to Productize Your Consulting Business with Online CoursesConsulting services conventionally involve customized solutions for each client, but how much of what you do for most people you work with is repetitive? This LMScast episode will show you how to productize your consulting business with online courses and packaged services.
Productizing your consulting is accomplished by packaging sets of services that target the standard needs of 80% of your clients. Clients are given a limited set of service options to choose from based on what you have found that most clients need. Packaging your services this way can save you significant time and increase your returns. You will also...2015-04-1410 min
Episodes Archives - Art Of ValueWhy to Productize Your Consulting with Brian Casel – 040Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How […]
The post Why to Productize Your Consulting with Brian Casel – 040 appeared first on Art Of Value.2015-04-0747 min
Art of Value Show - Discover Value | Create Options | Start PricingWhy to Productize Your Consulting with Brian Casel – 040Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How […]
The post Why to Productize Your Consulting with Brian Casel – 040 appeared first on Art Of Value.2015-04-0747 min
PODCAST – Fee Based Financial Planning Mastery™FEE046 | How To “Productize” Your Financial Planning Services
How To “Productize” Your Financial Planning Services Welcome to The Fee Based Financial Planning Mastery Podcast™! In this episode of Fee Based Financial Planning Mastery™, I’m going to talk about how to “productize” your financial planning services so that you can stop giving your advice away for free. Properly articulating your value is a critical […]2014-08-1546 min
The Disruptware Podcast: Online business | Lean startup | Internet EntrepreneurProductize Don’t CustomizeNever ever customize your product, always productize. So here's the situation you have your product out there, you're an early stage startup and you're starting to talk to a lot of customers and some really big enterprises are really interested in your solution.
The post Productize Don’t Customize appeared first on Disruptware.2014-03-2606 min