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Prof. Jason Swedlow

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TelevisionationTelevisionationTVOT NYC 2024: Overcoming FragmentationAUDIO: The audio is a bit quiet at the beginning and elsewhere, but it is audible. This is usually due to the fact that some speakers don't hold their mic close enough to their mouth!SUMMARYThe discussion at TVOT NYC 2024 focused on overcoming fragmentation in TV advertising. Key points included the financial challenges in the TV landscape, the need for advanced technology, and the integration of business practices. Jeff Blaszack from ShowSeeker emphasized aligning technology with business plans, while Rob Jason of USIM highlighted the importance of customer data for targeting...2025-01-3135 minTelevisionationTelevisionationTelevisionation: Jason Kyle, Co-Founder of the Creators Writing Room, on Pitching Content to the NetworksITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Jason Kyle, co-founder of the Creators Writing Room (the other co-founder is Lee Aronsohn, co-creator of the sitcom, “Two and a Half Men” and Executive Producer of “The Big Bang Theory”) and Head of Development at CWR Productions, discussing the process of pitching content to the networks and other outlets, and explaining how the CWR trains writers to do this.2022-11-1752 minTelevisionationTelevisionationTelevisionation: Blockgraph CEO, Jason ManninghamThis episode features Jason Manningham, Co-Founder and CEO of Blockgraph, an adtech company co-owned by Comcast/NBCUniversal, Charter Communications and Paramount, which offers a peer-to-peer platform designed to enable companies to create and implement privacy-focused targeting and measurement solutions. Among other things, Manningham provides an overview of Blockgraph’s flagship technology, the Identity Operating System (IDoS); outlines the problems that the technology is designed to solve; casts light on the company’s future plans; and more.2022-04-1949 miniBiology Videos Without SubtitlesiBiology Videos Without SubtitlesJason Swedlow: Metadata in BioImaging: Management, Organization, and Sharing BioImaging DataIn order to understand an image of a biological sample and what it represents, one needs to understand its metadata. Metadata is the information behind the image that shows the experimental procedure, image acquisition settings, and the analysis performed on the data in order to obtain the represented image. Dr. Jason Swedlow explains what constitutes image metadata, and provides examples on how to catalog, organize, analyze, and share the metadata of biological images.2020-12-2822 miniBiology PodcastiBiology PodcastJason Swedlow: Metadata in BioImaging: Management, Organization, and Sharing BioImaging DataIn order to understand an image of a biological sample and what it represents, one needs to understand its metadata. Metadata is the information behind the image that shows the experimental procedure, image acquisition settings, and the analysis performed on the data in order to obtain the represented image. Dr. Jason Swedlow explains what constitutes image metadata, and provides examples on how to catalog, organize, analyze, and share the metadata of biological images.2020-12-2822 miniBiology VideosiBiology VideosJason Swedlow: Metadata in BioImaging: Management, Organization, and Sharing BioImaging DataIn order to understand an image of a biological sample and what it represents, one needs to understand its metadata. Metadata is the information behind the image that shows the experimental procedure, image acquisition settings, and the analysis performed on the data in order to obtain the represented image. Dr. Jason Swedlow explains what constitutes image metadata, and provides examples on how to catalog, organize, analyze, and share the metadata of biological images.2020-12-2822 minThe MicroscopistsThe MicroscopistsJason Swedlow (The University of Dundee)#3 — In this latest episode, Peter O’Toole chats to Jason Swedlow of The University of Dundee, whose open-source tools are revolutionising microscopy. While Peter has known Jason for many years, this was a great opportunity to find out more about Jason on a personal level including his decision to stop competitive road cycling through to his travels around the world.Taking a rest from being a leading jet setter, Jason is now enjoying lockdown and more time with his family while also still driving forward many international initiatives and balancing his research and company interests.Catc...2020-08-271h 12TelevisionationTelevisionationRadio ITVT: The Economics of OTT TV: New Monetization Models and Their Implications at TVOT NYC 2019ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Economics of OTT TV: New Monetization Models and Their Implications.” The session was described in the show brochure as follows: “This panel will explore the different subscription-based, advertising-based and hybrid business models that are now being employed to monetize OTT TV content, identifying which approaches have proven most and which least successful to date, and debating which models are likeliest to prevail in the future and why. Panelists will also examine how cord-cutting and cord-shaving consumers are using OTT TV services and the im...2020-03-0645 minTelevisionationTelevisionationRadio ITVT: New Developments in Measurement and Data Science at TVOT NYC 2019ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Understanding the Fragmented Audience: New Developments in Measurement and Data Science.” The session was described in the show brochure as follows: “This session will explore the future of audience measurement and the innovations that are emerging in response to the ongoing fragmentation of TV viewership. Panelists will examine the pros and cons of the many ways that TV is being measured these days--everything from panels to set-top box data to ACR and beyond--as well as the debate over moving to impressions from GRP's. They w...2020-02-1345 minTelevisionationTelevisionationRadio ITVT: "AVOD, OTT and Incremental Audiences" at TVOT SF 2019ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "AVOD, OTT and Incremental Audiences." The session was described in the show brochure as follows:"With linear views on the decline, OTT, VOD and social-video advertising are offering advertisers better targeting, more prominent exposures and a less distracted audience. But the fragmented inventory, technical infrastructures, measurement issues and threats of fraud pose real problems for programmers, sales teams and advertisers. This panel will explore the promise and perils of AVOD, OTT advertising and the new dynamics defining video advertising outside of linear environments."...2019-09-2441 minTelevisionationTelevisionationRadio ITVT: Addressable TV Leaders Roundtable at TVOT SF 2019ITVT is pleased to present a free audio recording of the TVOT SF 2019 session, "Addressable TV Leaders Roundtable." While we are making the recording available free of charge, you can also purchase a transcript of the session, for a nominal fee ($35), here: https://gumroad.com/l/DZVLMBThe session was described in the show brochure as follows:"According to the Video Advertising Bureau, spending on addressable TV advertising will rise to $3.3 billion next year, and 55% of advertisers who are currently using addressable plan to increase their spend. However, while the space is clearly experiencing significant growth...2019-07-2548 minTelevisionationTelevisionationRadio ITVT: On Interactivity - Interview: Jason George, CEO of TelescopeJason George is CEO of interactive TV/audience participation company, Telescope. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he talks about Telescope's work enabling audience participation for "American Idol" for the past 17 years; other "engagement" experiences the company has developed for a range of broadcasters and brands; the significance of the recent "re-emergence" of interactive TV (as evidenced by Netflix's "Black Mirror Bandersnatch" and other projects); interactive advertising vs. interactive programming; his mandate at Telescope; and more.2019-04-1045 minTelevisionationTelevisionationRadio [itvt]: "The New Linear TV: Live Scheduled Programming on Social Media"[itvt] is pleased to present audio of the TVOT NYC 2016 session, " The New Linear TV: Live Scheduled Programming on Social Media." The session was described in the show brochure as follows:"The past few months have seen the emergence of a new category of linear TV: live, scheduled, professionally produced programming delivered and (co-)viewed via Twitter, Facebook and other social-media platforms. Topics to be addressed include: What are the new programming genres emerging in the live social video space? How well are sports coverage, news reporting and other established live programming categories transitioning to this n...2017-03-2443 minTelevisionationTelevisionationRadio [itvt]: "The Rise of Branded Content and Influencer Marketing" - TVOT NYC[itvt] is pleased to present video of the TVOT NYC 2016 session, "The Rise of Branded Content and Influencer Marketing." The session was described in the show brochure as follows:"It's no secret that branded content and influencer marketing are playing an increasingly important role in the social-video economy--and the past year has also seen several established television players--including, among others, Turner, A+E and 'Saturday Night Live'--announce major branded-content initiatives. This session will bring together representatives of several companies at the forefront of branded content and influencer marketing, in order to identify the most important things that agencies...2017-03-0945 minTelevisionationTelevisionationRadio [itvt]: The Second Wave of Social TV at TVOT NYC 2015Radio [itvt]: The Second Wave of Social TV at TVOT NYC 2015[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "The Second Wave of Social TV." The session was described in the show brochure as follows:"Despite the fact that some high-profile, early-stage implementations of social TV failed to resonate with audiences, the medium now appears to be gaining significant traction, driven by a number of recent, innovative efforts on the part of broadcasters and networks to integrate audience participation into their programming from the ground up--and by the fact that social...2016-01-2048 min