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ProfYumi
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A Journalist's Guide To AI
Media and Marketing Professionals: Unlock the Secrets to Effective AI Prompts
In this episode, I’ll show you how to craft prompts that actually get AI tools like ChatGPT, Claude, and Perplexity to work for you. Here’s what you’ll learn:How Context Makes AI Responses Relevant and UsefulI’ll explain why giving the AI the "who," "why," and key details is like briefing a colleague—it sets the stage for more accurate and helpful responses.Why Defining the Task Keeps AI FocusedYou’ll hear how clear, specific instructions can keep the AI on track, avoiding vague or off-topic outputs.How Constr...
2024-12-12
18 min
A Journalist's Guide To AI
How Descript Can Help PR, Marketing and Media Pros: Insider Insights from Scientific American
In this Episode ...Host Yumi Wilson interviews Kelso Harper, a multimedia producer at Scientific American, to discuss the transformative impact of AI tools in modern journalism. Kelso shares insights from their experience leading video strategies on platforms like TikTok and using tools like Descript. They explore how to balance AI innovation with journalistic integrity and provide practical applications for AI in multimedia storytelling. Whether you're interested in emerging AI trends, seeking tools to boost productivity, or navigating ethical challenges in journalism, this episode offers valuable takeaways.What You’ll Learn:AI Tools...
2024-12-04
45 min
A Journalist's Guide To AI
Reinventing News Connections with AI: 5 Tips Every Journalist Needs
In today's episode ...We’re joined by Adam Harder, co-founder of the innovative platform InPress. InPress is changing how journalists and audiences connect through facts, not filtered algorithms. InPress uses AI to create genuine, story-driven social connections based on factual journalism, aiming to build community and media literacy in the digital age.This episode is packed with insights for journalists seeking ethical ways to leverage AI, build engagement, and avoid echo chambers. Whether you’re a tech enthusiast or hesitant about AI, Adam’s tips and real-world applications offer practical, no-non...
2024-11-27
45 min
A Journalist's Guide To AI
5 Essential Tips from Neulight’s Founders on Using AI Responsibly in Education
In this episode… Jose Moreno and Andrew Lawrence, co-founders of Neulight, explore how AI can drive meaningful change in education, touching on themes that resonate deeply with journalism and media. Tune in to hear insights on: Data Privacy & Ethics: Understand how Neulight prioritizes student privacy and ethical AI in their product, Intelliteer, respecting frameworks like HIPAA and FERPA. Efficiency Without Compromise: Learn how Neulight leverages general knowledge models to make valuable recommendations with minimal data, avoiding the extensive data req...
2024-11-20
42 min
A Journalist's Guide To AI
Branislava Lovre on the Ethics of AI in Journalism
Show Notes: AI and Journalism with Branislava LovreHost: Yumi WilsonGuest: Branislava Lovre, journalist, AI ethicist, and co-founder of ImpactfulEpisode Summary:In this episode of AI and Journalism, I talk to Branislava Lovre, a seasoned journalist and AI ethicist with over two decades of experience. We explore the ethical implications of AI in journalism, focusing on accountability, transparency, and bias. Branislava shares her journey in founding Impactful and her mission to make AI accessible while maintaining journalistic integrity. Together, we discuss how AI is changing newsrooms and what we need to...
2024-11-13
52 min
A Journalist's Guide To AI
Pete Pachal on How AI Will Change Journalism
In this episode of the AI and Journalism podcast, host Yumi Wilson interviews Pete Paschal, the founder of Media Co Pilot. Pete shares his extensive experience as a tech journalist, having worked at influential publications like Mashable and PC Mag. He discusses how his time at these organizations shaped his understanding of technology's role in society, particularly as it relates to AI. Pete explains how his work at CoinDesk, where he explored the use of AI in media, led him to launch Media Co Pilot, a platform dedicated to understanding AI's impact on the industry. He emphasizes the importance...
2024-11-06
48 min
A Journalist's Guide To AI
Using AI and Technology for Social Change in Cuba with José Nieves of El Toque
Host: Yumi WilsonGuest: José Jasán Nieves Cárdenas, Editor-in-Chief of El Toque and ICFJ Knight FellowSummary:In this episode of AI and Journalism, I sit down with José Jasán Nieves Cárdenas, the editor-in-chief of El Toque, an independent digital media outlet based in Cuba. José, an ICFJ Knight Fellow, shares fascinating insights into how his team leverages artificial intelligence to navigate the complex landscape of Cuban media and society.We explore El Toqu...
2024-10-30
47 min
A Journalist's Guide To AI
David Byrne: How TrustRaise is Revolutionizing Digital Advertising and AI in Journalism
David Byrne brings over 16 years of experience in digital advertising at giants like Google, Spotify, and TikTok. Now, as the driving force behind TrustRaise, he's pioneering efforts to create a trustworthy and sustainable digital ads ecosystem. TrustRaise empowers businesses to build accountability and mitigate risks while safeguarding their brands in the ever-evolving digital space.In this episode, David explores critical issues like privacy invasion and identity theft, particularly as AI companies use publicly sourced data for training. We also explore the concept of digital twins and discuss how journalists can reclaim ownership of their...
2024-10-23
49 min
A Journalist's Guide To AI
How the Baltimore Times is Using AI to Engage Communities: Paris Brown Shares Her Strategy
Highlights:Harnessing AI to Enhance Local Journalism[00:02:19] Paris Brown shares how the Baltimore Times uses AI for tasks like transcription, spell-check, and digital content management, enabling the team to focus on community engagement and in-depth reporting.The 'Petals of Resilience' Project: A Case Study in AI Innovation[00:07:23] An exploration of how AI, VR, and AR bring the history of Black bicyclists in Baltimore to life, creating immersive experiences that engage diverse audiences.Navigating Ethical Challenges in AI[00:05:02] The conversation covers ethical considerations of...
2024-10-16
40 min
A Journalist's Guide To AI
How to Leverage AI Tools Without Losing Your Authentic Voice with Dave Isaac
In this episode, Yumi Wilson and Dave Isaac discuss the best practices for using AI tools like ChatGPT, Grammarly, Otter.ai, and Claude to enhance journalistic workflows without compromising authenticity. They explore how AI can handle tedious tasks, help with customization, assist in fact-checking, and to improve content creation—all while ensuring the human touch remains integral to the storytelling process.Highlights:[00:00:00] Introduction: Yumi welcomes Dave Isaac back to the show and sets the stage for discussing AI in journalism.[00:01:16] Optimizing Workflow: How AI tools can automate re...
2024-10-09
50 min
A Journalist's Guide To AI
Trust Your Voice: Olivia Smith on Her Path from Teen Reporter to Embracing AI in Modern Journalism
In this episode, Emmy Award-winning journalist Olivia Smith shares her journey from a teenage reporter to a leading expert in next-generation storytelling at Disney and ABC News. Olivia discusses the importance of solid storytelling in the age of AI, offers practical advice for young journalists to overcome fears, and explores innovative techniques using drones and 360 cameras. She also highlights the evolving role of AI in journalism education, emphasizing ethical considerations and transparency. Olivia talks about launching her consulting business to help professionals improve their on-camera presence and provides tips...
2024-10-02
55 min
A Journalist's Guide To AI
Overcoming Adversity: AJ Green's Journey from Paralysis to AI Trailblazer
In this episode, Yumi Wilson welcomes AJ Green, a former Olympic weightlifter who pivoted to the world of AI after a debilitating injury. AJ shares his inspiring story of how he discovered the power of AI and went on to found AI Advantage Agency, a company dedicated to making AI accessible and affordable for startups, small businesses, and minority-owned enterprises.Highlights:AJ's personal experience with paralysis and rehabilitation led him to discover AI's potential in biomedical applications and accessibility.He obtained over 15 AI certifications in...
2024-09-25
47 min
A Journalist's Guide To AI
Supercharge Your LinkedIn Profile with AI ... or not!
In this episode, AI in Journalism Host Yumi Wilson discusses the importance of optimizing your LinkedIn profile to enhance your personal brand and career success in the media industry. She provides practical tips and insights on crafting a compelling headline, effectively showcasing your job experience, and leveraging AI tools to streamline the profile optimization process.Highlights:[0:03:06] Yumi explains the concept of an authentic personal brand, emphasizing that it's not just about what you say you do, but how people feel about you when you're not in the room.[0:07:58] Yumi highlights...
2024-09-18
28 min
A Journalist's Guide To AI
Unlocking SEO for Journalists: How YESEO Simplifies Search Optimization with Ryan Restivo
Episode Highlights:[00:02:15] – How AI is Used in Newsrooms Today Ryan discusses various applications of AI in newsrooms, from machine learning for content personalization to natural language processing for automated text analysis. He explains how AI tools are transforming how stories are mapped, optimized, and shared.[00:07:30] – Introduction to YESEO Ryan introduces YESEO, a free Slack app developed during the Reynolds Journalism Institute fellowship. YESEO uses generative AI to suggest SEO-friendly headlines and streamline story processing in multiple languages, including Spanish, German, and Japanese. He s...
2024-09-11
36 min
A Journalist's Guide To AI
How is Legitimate.Net Using AI to Combat Disinformation and Support Local News
In this episode, Yumi Wilson interviews Caoimhe Donnelly, CEO of Legitimate, about how her platform supports independent journalists and combats disinformation. Caoimhe shares her inspiring journey from education to tech innovation, explaining how the challenges of the COVID-19 pandemic led to the creation of Legitimate.The discussion covers the suite of AI tools offered by Legitimate, which are specifically designed to enhance journalistic workflows, support local newsrooms, and incentivize news professionals. Caoimhe provides valuable insights into the ethical considerations of using AI in journalism and encourages experimentation with a critical eye.
2024-09-04
40 min
A Journalist's Guide To AI
Neuralinks, AI Ethics, and Media Evolution: Expert Analysis by Melissa Lee Blanchard
In this episode of AI and Journalism, Yumi Wilson explores the intersection of artificial intelligence and journalism with AI analyst and author Melissa Lee Blanchard. Their conversation delves into the ethical challenges, transformative implications, and evolving role of AI in media and society. Melissa also shares insights from her forthcoming book, The New Turning: AI Manifesto for Modern Society, and reflects on her journey from fiction writing to real-world AI applications.Key Topics[00:00:09] The Intersection of AI and Journalism: Yumi kicks off the discussion by examining...
2024-08-29
49 min
A Journalist's Guide To AI
AI, Advertising, and the Future of Journalism Ethics With Subbu Vincent
Welcome to another fascinating conversation on AI In Journalism. In this episode, we discuss ethics and the future development of LLMs with our guest, Subramaniam (Subbu) Vincent – director of the Journalism and Media Ethics program at the Markula Center for Applied Ethics at Santa Clara University. We'll explore the complex world of online advertising and its impact on journalism, including the precarious balance between ethics and revenue. Subbu will share insights on the antitrust case against Google, the challenges newsrooms face in competing for ad dollars, and the ethical considerations in developing new ad...
2024-08-15
53 min
A Journalist's Guide To AI
Journalism and AI Fusion: University Student Naomi Delkamiller’s Perspectives
Join us for this inspiring and insightful conversation with Naomi Delkamiller, a senior at the University of Nebraska-Lincoln. Naomi recently navigated a pioneering course on AI and journalism, led by Professor Matthew Waite. This 16-week elective course helped her understand how AI is reshaping how stories are told and the challenges faced. The future of the press is being reimagined. Together, we explore Naomi's journey in understanding how AI is navigating storytelling, enhancing newsroom productivity, and what ethical considerations come into play. From experimental classroom projects to real-world applications, N...
2024-07-31
27 min
A Journalist's Guide To AI
AI in China: Impressive Translation Models and the Future with Guanghua Li
In this episode of AI in Journalism, host Yumi Wilson talks with David Guanghua Li, co-founder of Hashtag AI and Language X translation company in China. David is at the forefront of the AI movement in China. He created quite the buzz during the 2023 Lunar New Year when he shared his thoughts on chat GPT on his WeChat account, drawing 90,000 reads in just two days. We explore China's unique position and potential to lead the AI industry. David shares insights into rapid innovations in Chinese AI models, highlighting the significance of tokens and the...
2024-07-17
48 min
A Journalist's Guide To AI
The Rise of AI in Journalism: How The Landscape of Newsrooms is Transforming
Show Notes: In this episode of AI in Journalism, host Yumi Wilson takes us on a journey through the evolving landscape of AI integration in newsrooms worldwide. With 70% of US and European newsroom staff utilizing AI for tasks like content creation and editing, the impact of AI on journalism is undeniable. This episode explores how AI is revolutionizing news production and audience engagement. From industry giants like Thomson Reuters, which have seamlessly incorporated AI tools such as "Cocounsel" and "Checkpoint Edge AI," to Forbes' innovative approaches with tools like "Bernie" and "...
2024-07-03
21 min
A Journalist's Guide To AI
Is AI a Friend or Foe? Dave Isaac Explores AI's Impact on Journalism
In this episode of AI in Journalism, we're diving deep into a groundbreaking initiative where technology giants and journalists unite to forge the newsroom of the future. It's not about replacing journalists with AI, it's about empowering them. These are the words of Dave Isaac, our guest and a former sports reporter turned PR strategist. Dave brings us inside Microsoft's ambitious plan to save journalism. With newsrooms' bleeding talent and the authenticity of news at stake, could AI be the hero journalism desperately needs?
2024-06-19
30 min
A Journalist's Guide To AI
AI Impacts and Opportunities in Journalism with Dan Greco
In this episode of AI in Journalism, host Yumi Wilson talks to Dan Greco, the product lead at Futurepedia. Futerpedia is a free platform dedicated to demystifying AI and its applications for professionals across various industries. With a passion for technology and education, Dan has played a pivotal role in shaping Futurepedia's offerings, which include a comprehensive analysis of AI tools, practical guides, and an interactive community for AI enthusiasts. Join us as we explore how AI is reshaping journalism and impacting education. However, the implications for professionals in...
2024-06-05
39 min
A Journalist's Guide To AI
AI In Journalism: Sree Sreenivasan on Creativity, Productivity, and Local News Impact
Welcome to AI in Journalism. In our first episode, host Yumi Wilson, a journalism professor and branding expert, is joined by the innovative Sree Sreenivasan. Together, we delve deep into the intersection of artificial intelligence and journalism. Listen as we explore how AI tools are revolutionizing the newsroom—from providing SEO support and newsletter creation to transforming traditional text stories into engaging Q&A formats. We'll discuss the promise and challenges of AI in enhancing productivity, creativity, and journalistic skills, as well as its impact on local journalism and news organizations.
2024-05-22
31 min
A Journalist's Guide To AI
AI in Journalism Trailer
AI in Journalism" explores the future of journalism in the era of Artificial Intelligence. The show will trace the origins of AI, its swift rise in the media landscape, and its profound implications for journalists and newsrooms. From ethical dilemmas to the symbiotic relationship between AI and human judgment, the program will cover all aspects of this brave new world, empowering you with the knowledge to navigate it. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/
2024-02-15
01 min