Shows
Digg PodcastE144: Why Every Business Must Be Visible on Chat GPT and AI AgentsCiaran Connolly is the founder of ProfileTree, a digital agency helping businesses grow through smart strategy, SEO, and content. Known for making the digital world feel simple and actionable.In this eye-opening episode, Ciaran breaks down practical, real-world ways professionals and businesses can use ChatGPT to work smarter, not harder.From voice-activated chats during your commute to creating automated sponsor reports and content strategies in minutes, this conversation is packed with actionable examples that could transform how you operate day-to-day. Ciaran walks us through...2025-07-0348 min
The Cherryleaf Podcast144. Corporate rebranding - how it affects technical authorsThis month's podcast looks at what is involved in a corporate re-brand and what is involved for technical authors if their organisation decides to rebrand.
What is a corporate brand? And what is involved when an organisation decides to rebrand?
As part of the research for this podcast we looked at various websites which are mentioned in the podcast. Many thanks to those organisations and their expertise. Here are the links to the ones mentioned in the podcast:
indeed.com has lots of informative articles, their article on the importance of branding was very...2024-02-1213 min
Podcast Farm: How to PodcastEP3: Structuring your podcast and PersonasIn this Episode Lidya discusses:Structuring a podcastPersonasWhat they areTypes of PersonasCategory of personas andHow to find yours.Relevant Links: -https://riverside.fm/blog/podcast-structure-https://www.buzzsprout.com/blog/podcast-structure-https://www.demandsage.com/types-of-podcast/-https://profiletree.com/what-is-a-podcast/-https://thepodcastinguniversity.com/types-of-podcasts/-https://www.thewavepodcasting.com/articles/how-to-define-your-podcast-audience-and-listener-persona Music By:Rewob2023-12-2615 min
Digital Marketing Insights ShowTerrence Schroeder - Senior Digital Marketing Strategist - Paid ExpertThis episode features the interesting Terrence Schroeder. Terrence is the Senior Digital Marketing Strategist at ProfileTree. Terrence shares his in-depth knowledge and some of the key insights into paid marketing. We start by talking about Meta Ads Manager and the key to an account is understanding your audience. Before anything can be done Terrence highlights it's critical to have the correct tracking in place and that all decisions are made from there. In terms of audience size, Terrence aims for an audience of just below 1 million as the top 10% will be the focus of the ads. He also highlights...2022-07-1611 min
Inside Belfast Podcast#003 Ciaran Connolly - Profile TreeIn episode #003 your host, Simon Thompson, interviews Ciaran Connolly – CEO at Profile Tree. Profile Tree is an award-winning content marketing agency based in Belfast, Northern Ireland. . Listen as Ciaran talks us through his views on what mindset and habits have had the most impact in growing his business, how he would like to be remembered, what he would do differently if starting out again and more. LINK: https://profiletree.com/ LINK: https://www.linkedin.com/in/ciaranconnolly/ LINK: https://catalystfinancial.co.uk/ LINK: https://glandore.co About the host - Sim...2021-07-1544 min
Inside Belfast Podcast#003 Ciaran Connolly - Profile TreeIn episode #003 your host, Simon Thompson, interviews Ciaran Connolly – CEO at Profile Tree. Profile Tree is an award-winning content marketing agency based in Belfast, Northern Ireland. . Listen as Ciaran talks us through his views on what mindset and habits have had the most impact in growing his business, how he would like to be remembered, what he would do differently if starting out again and more. LINK: https://profiletree.com/ LINK: https://www.linkedin.com/in/ciaranconnolly/ LINK: https://catalystfinancial.co.uk/ LINK: https://glandore.co About the host - Sim...2021-07-1544 min
ProfileTree - Interviews with Business LeadersTesttest for alexa2019-09-1900 minProfileTree - Interviews with Business Leaders50. What is Learning Technology? Exploring Testing and Learning Management with Sheena BaileyHow can learning technology be applied to develop new thinking around assessments and learning management? ProfileTree welcomed Sheena Bailey of TestReach to the ProfileTree studio, via a Zoom video link, to hear about her career as a tech leader and about the innovative work of her company.
Sheena, who is TestReach Co-Founder and CEO, explained her path to becoming part of a business at the cutting edge of learning technology. 2019-02-0113 minProfileTree - Interviews with Business Leaders49. Holistic Approach in the Workplace with Alain Buffing | Employee Wellness | Health and WellnessEmployee wellness is now an important consideration for businesses who are serious about the growth of their company, making the insights of health entrepreneur Alain Buffing more relevant than ever.
Alain, speaking via a video call from Amsterdam, joined ProfileTree to discuss taking a holistic approach to heath and to explore the concept of wellness. 2019-02-0146 minProfileTree - Interviews with Business Leaders48. What is the Purpose of Team Building? Firewalking and Glasswalking with Stephen Brown Discover the fascinating world of firewalking through our video interview with professional firewalking and glasswalking instructor Stephen Brown.
Stephen visited the ProfileTree studio as part of our Business Leaders interview series.
2019-02-0143 minProfileTree - Interviews with Business Leaders47. What is Sub-Contracting? Discussing Recruitment and Sub-Contracting with Cathy McCorry What is Sub-Contracting? Cathy McCorry, of Copius Group, joined Ciaran from ProfileTree to discuss sub-contracting and recruitment and provide her specialist insights, based on extensive industry experience.
Cathy is Commercial Director of Copius Group, who offer recruitment and training in many different industries including construction, engineering, energy and manufacturing on a global scale. 2019-02-0128 minProfileTree - Interviews with Business Leaders46. What is Energy Monitoring? Discussing Assistive Technology with John Nesbitt | Renewable Energy What is energy monitoring? We had a chance to explore the benefits of energy monitoring thanks to a visit to the ProfileTree studio from Atlas World's John Nesbitt.
Atlas World, a well known fire and security business operating in Northern Ireland and beyond, also help companies with energy management to help get the most from their energy resources.
2019-02-0128 minProfileTree - Interviews with Business Leaders45. Creating Digital Products with Gareth Quinn |Digital Technology | Digital Start Up How to create digital products? A visit to the ProfileTree studio from Gareth Quinn, founder of Kairo and Digital DNA, meant a crash course in this modern business essential. Gareth, whose businesses are leading lights of the local tech scene and beyond, explained how his career path had brought him from the public sector to studying a business qualification to establishing his two companies: Kairos, who have developed a digital tool for pro sports teams and Digital DNA, a facilitating company providing a platform for many companies and organisations. 2019-02-0128 minProfileTree - Interviews with Business Leaders44.How to Create a Culture of Innovation with Cris Beswick |Innovation Definition Innovative Leaders How to create a culture of innovation? Innovation specialist, author and speaker Cris Beswick joined ProfileTree, using a Zoom video link, to share some valuable insights.
Cris explained that his career has moved from being a product designer in the 90s to advising CEOs, directors and large organisations on the subject of innovation. 2019-02-0135 minProfileTree - Interviews with Business Leaders43. What is Augmented Reality? Discussing Virtual Reality with Brendan McCourt | VR for Business What is Augmented Reality? Virtual and augmented reality expert Brendan McCourt visited the ProfileTree studio to explain more about this fascinating tech trend.
Brendan, who also detailed his incredible career spanning print, broadcast and digital media, shared a range of insights during a Business Leaders interview. 2019-02-0122 minProfileTree - Interviews with Business Leaders42.How to Generate Energy from Waste? Discussing Importance of Renewable Energy with Sheila Hughes How to generate energy from waste? We discussed modernisation of the waste sector and improvements to renewable energy through the Autoclave process with industry specialist Sheila Hughes.
In our ProfileTree Business Leaders interview, Sheila also explored recycling, the importance of renewable energy and much more. 2019-02-0132 minProfileTree - Interviews with Business Leaders40. How to Use Storytelling in the Workplace? By Tony Macaulay The power of stories and storytelling in the workplace by the author, consultant and peace builder, Tony Macaulay, who also happens to be the owner of Macaulay Associates Network.
"I am a writer and I believe in the power of stories". That's how Tony started his talk with us regarding the power of storytelling in the workplace and how it usually ends up affecting the whole place in a positive way. 2019-02-0102 minProfileTree - Interviews with Business Leaders39. Reconciliation & Conflict Resolution Talk with Tony Macaulay What is conflict resolution? And how does it work? We explored this fascinating subject during a visit to the ProfileTree studio from author, peacebuilder and consultant Tony Macauley.
Tony, who is well-known for books including Breadboy and Paperboy (both stories about the life of a young boy growing up in Belfast in the late seventies), also discussed his route to becoming a successful author. 2019-02-0142 minProfileTree - Interviews with Business Leaders38. How to Practice Mindfulness and Self Compassion with Bridgeen Rea-Kaya Through this interview with Bridgeen Rea-Kaya, we are going to know more about how to practice mindfulness and self compassion. Bridgeen Rea-Kaya is the founder and well-being expert of Immeasurable Minds.
Bridgeen is a mindfulness teacher, she teaches mindfulness, self compassion, stress reduction and all these kind of things. Immeasurable Minds refers to the term called "the four measurable minds" which are the four minds of love and these include love and kindness, compassion, joy and equanimity. 2019-02-0134 minProfileTree - Interviews with Business Leaders37.Do You Have a Tourism Strategy? Tourism Consultant ,David Mora |Tourism and Travel Do you have a tourism strategy? And what is a tourism strategy? David Mora from Emoturismo, a company launched with the aim of bringing human emotion and deeper experiences into travel, explored these industry essentials during a ProfileTree Business Leaders interview.
David Mora, who set up Emoturismo in 2013, explained that, for him, tourism isn't so much a job but is a passion. In fact, David's interest in helping tourism to be all it can be is evidenced by his decision to begin PhD studies in the subject. 2019-02-0127 minProfileTree - Interviews with Business Leaders36. What is Intercultural Training? An Interview with Graham Orr What is intercultural training? Our video interview with cross-cultural training expert Graham Orr explores this fascinating aspect of workplace culture.
In his ProfileTree Business Leaders interview, Graham discusses how individuals from differing international cultures can integrate into a business and contribute to its success. 2019-02-0144 minProfileTree - Interviews with Business Leaders35. What is Sustainable Tourism? and Why Is It Important? Eco Tourism |Tourism Consultant What is sustainable tourism and why is it important? Ciaran from ProfileTree was joined by consultant Mike Ball via 'Zoom' link for a Business Leaders series interview. Mike, who is a tourism expert with over 20 years of experience in the industry, is now s freelance tourism consultant offering his experience in a wide range of tourism specialisms.
Many of the services he provides include analysis of tourism markets and development of tourism products and destinations.
2019-02-0132 minProfileTree - Interviews with Business Leaders34. Online Learning and Business Strategy With Gavin Woods | Online Learning Strategy | Online Learn What can online learning do for your business? In our latest ProfileTree video interview we spoke to Gavin Woods, Client Services Director of Aurion Learning, about online learning and business strategy.
Aurion Learning offer what is commonly known as e-learning services, working with a number of public and private organisations to bring their content online with a range of techniques including online tools, support and the specialist technology. 2019-02-0128 minProfileTree - Interviews with Business Leaders30. Online Learning Benefits | Interview with Brendan Kavanagh What are the benefits of online learning? ProfileTree's CEO Ciaran Connolly hosted Olive Group CEO Brendan Kavanagh to explore the potential of this powerful approach to training.
Olive Group was established in 2006 by Brendan, using his experience in the oil and gas sector, as he wanted to bring the most cost-effective methods to the industry through online, mobile and virtual training.
In our Business Leaders interview, Brendan explained more about his career path and the work of his company Olive Group. He also discussed digital content and workforce enhancement in the context...2019-02-011h 00ProfileTree - Interviews with Business Leaders29. PR, Communications and Personal Branding with David McCavery | Importance of Personal Brand What is personal branding? A visit to the ProfileTV studio from Serious PR founder David McCavery gave some real insights into PR, communications and personal branding. David, who is also Managing Director of the Belfast-based agency, began his straight-talking Business Leaders video interview by defining PR in simple terms. 2019-02-0128 minProfileTree - Interviews with Business Leaders33. Importance of Bookkeeping for a Small Business - Marie Wells How important is bookkeeping for a small business? A superb summary by a Northern Ireland-based specialist sums up just how vital bookkeeping is for companies big and small.
Marie, of New Balance Bookkeeping, pointed out that “staying on top of their accounts” can help companies to “make strong business decisions”. 2019-02-0138 minProfileTree - Interviews with Business Leaders32. How to Get a Better Job by Mark McCracken | Career Coaching How to get a better job? ProfileTree spoke to career specialist Mark McCracken about upgrading to a new role, entrepreneurship and much more.
Mark, who is Managing Consultant at ThinkCV and also Creative Lead at Honest Inspiration, explained that he uses his two businesses respectively to “help people get better jobs, and to inspire people to get better jobs and live a better life”. 2019-02-0134 minProfileTree - Interviews with Business Leaders31. How to Build a Successful E-Commerce Business | Andrew Hassard How to start an E-commerce business? What better way to learn about identifying a niche market and building your business than to hear directly from E-commerce entrepreneur Andrew Hassard.
Andrew, who is the Managing Director of Northern Ireland-based company Mango Bikes, talked E-commerce and business start-up during a fascinating ProfileTree interview. 2019-02-0132 minProfileTree - Interviews with Business Leaders28. Importance of HR in Business; Interview with Graham White In this interview with Graham White, we are going to talk about the real HR and how it could make a difference to your organization, how it could help your business to succeed.
Graham White have had a long and great career in HR, he had operated in a range of factories, everything from financial industry, manufacturing, heavy engineering, service sector, public sector, and most recently in the health sector. 'I enjoyed working with people from a range of different backgrounds". 2019-02-0145 minProfileTree - Interviews with Business Leaders27. How to Generate Energy from Waste? With Sheila Hughes How to generate energy from waste? We discussed modernisation of the waste sector and improvements to renewable energy through the Autoclave process with industry specialist Sheila Hughes.
In our ProfileTree Business Leaders interview, Sheila also explored recycling, the importance of renewable energy and much more. 2019-02-0132 minProfileTree - Interviews with Business Leaders26. How to Grow Your Business? What is Innovation? - Frank Given How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders interview.
Frank, Director of Close Focus Limited, also discussed how to ‘pivot’ your business (ie, make a substantial change to its business plan). 2019-02-0131 minProfileTree - Interviews with Business Leaders25. What is Hypnosis Therapy? How does it Work? Turan Mirza What is hypnosis therapy? how does hypnotherapy work? This is an educational kind of video with the hypnotist Turan Mirza who managed to share with us a lot of fun information related to this field, his success, and what is it all about exactly.
Turan Mirza background had nothing to do with hypnosis, it was actually in the field of software engineering where he had managed to cross a long distance in it, working for different companies. During this journey, Mirza had four kids for whom he loved to do some simple tricks and from...2019-02-0155 minProfileTree - Interviews with Business Leaders24. Small Business Mentoring & Accounting Talk by Claire Stewart Do you have an accounting strategy? We managed to have a talk with Claire Stewart in order to know more about mentoring for small businesses and how important it might turn out to be.
In this video, Claire Stewart is going to stress on how business people could take their business from the traditional world and bring it into the digital one. 2019-02-0138 minProfileTree - Interviews with Business Leaders23. What is NLP Therapy? NLP Techniques with Denise Devlin What is NLP therapy? (Neuro Linguistic programming) How can we pursue positivity to boost our well-being at work and at home? How can emotional intelligence make a difference in our lives?
A visit by “training with a difference” specialist Denise Devlin to the ProfileTree studio offered a chance to explore these topics and more.
2019-02-0139 minProfileTree - Interviews with Business Leaders22. Discussing Business Development Strategy; By Tracey Robinson What is a Business Development Manager? A visit to ProfileTree by business development specialist Tracey Robinson meant an opportunity for a fascinating insight into business growth.
Tracey oversees business development for County Antrim’s historic Dunadry Hotel, a venue undergoing huge changes and with plans for substantial growth.
She also explored business development in hospitality and looked at the important issue of tourism in Northern Ireland, including the famous Causeway Coast route. 2019-02-0129 minProfileTree - Interviews with Business Leaders21. Do You Have an HR Strategy? HR Consultant, Louise McGeady Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation.
During a ProfileTree Business Leaders interview, Louise also gives an insight into strategic partnerships and the benefits of having a mentor. 2019-02-0134 minProfileTree - Interviews with Business Leaders20. Network Marketing Success Tips - Referral Marketing Talk How to build confidence? Our video interview with speaker and coach Bernie Allen is filled with self-confidence tips. Bernie, of Income Lifesaver, talked about her 30 years of entrepreneur experience and how her knowledge has helped others to achieve their goals. 2019-02-011h 01ProfileTree - Interviews with Business Leaders19. Discussing Product Development Strategy with Bessie Rollins What is a Product Development Strategy? ProfileTree Director Michelle Connolly welcomed Bessie Rollins to the 'PTTV' studio to take part in our Business Leaders video interview series.
Bessie, the founder of Modern Nature, gave insights into her experience in the food industry and explained how product development had helped her to build the business she had dreamed of. 2019-02-0155 minProfileTree - Interviews with Business Leaders18. What is Foreign Direct Investment? |Talking Economic Development with David Gray What is Foreign Direct Investment? |Talking Economic Development with David Gray |Marketing Services 2019-02-0133 minProfileTree - Interviews with Business Leaders17. Digitalisation of a Tradition Business Claire Stewart Full Interview2019-02-0138 minProfileTree - Interviews with Business Leaders16. Augmented Reality Technology in Education with Nuala Trainor Augmented Reality in education could be one of the most exciting developments in learning for many years. Why?
Specialist Nuala Trainor explains, in our ProfileTree Business Leaders interview, how mixed reality – that’s Augmented Reality and Virtual Reality - can be used in training.
Nuala, co-founder of ‘Sentireal’, began by explaining the fascinating how the five-year-old company supplies software platforms for training and guidance in, mainly, the medical industries. 2019-02-0125 minProfileTree - Interviews with Business Leaders15. Business Leaders - Business Advice, Guidance and Support A visit to ProfileTree from an accomplished figure in the international property industry meant a chance to learn from a business giant – and you can too!
Our interview with Drew Beckett, of BeckettHanlon, explains why he chose to use his 30 years of success in the international property and investment markets to create a unique franchise model to share the secrets of his property sales success. 2019-02-0132 minProfileTree - Interviews with Business Leaders14. Marketing Psychology with NI Photographer Brendan GallagherHow to use psychology in marketing? And where does photography meet marketing and the psychology behind consumer behaviour?
Commercial photographer Brendan Gallagher gives a fascinating insight into the thinking behind his work, combining photography experience and marketing knowledge, for our latest ProfileTree Business Leaders interview. 2019-02-0133 minProfileTree - Interviews with Business Leaders13. Talking Technology and Telecommunications with Aaron Skinner Ever stopped to consider a modern-day lifeblood of your business? Broadband, and the right telecoms, can be part of the backbone of both keeping your company moving AND having the capacity to work at your very best.
Telecommunications specialist Aaron Skinner of the B4B Group spoke to ProfileTree for our Business Leaders interview series, giving some essential insights into telecoms, internet for business and much much more. 2019-01-3144 minProfileTree - Interviews with Business Leaders12. Marketing Automation for Small Business Talk by Rachel Davis Why is mobile marketing strategy important? We explored this essential business consideration, plus marketing automation and growth hacking, with tech marketer Rachel Davis during a ProfileTree Business Leaders interview.
Rachel Davis is co-founder and CEO of Hurree, a marketing automation platform for apps designed to give more control over push notifications and even use machine learning to understand, for example, when the user would be most likely to respond. 2019-01-3128 minProfileTree - Interviews with Business Leaders11. International Business Development with Robert Conlon Could your business benefit from working internationally to find new buyers and partners? What are the challenges and opportunities you’ll face?
ProfileTree’s extended interview with international business development specialist Robert Conlon, Euromoney’s Head of Executive Development, explores these subjects and much more. 2019-01-311h 00ProfileTree - Interviews with Business Leaders10. How to Reduce Stress at Work with Liam O'Neill Could you be missing out on a way to unlock great productivity from your team? Specialist Liam O’Neill explains how helping your people to tackle stress and anxiety in the workplace can be a way to reach new business heights together. 2019-01-3157 minProfileTree - Interviews with Business Leaders9. Talking Digital Technology with Cameron Stewart Why is technology important in business? Explore the essential topics of product strategy, digital technology, business growth and more through insights from specialist Cameron Stewart.
Cameron, of digital product studio Dawson Andrews, took part in a ProfileTree Business Leaders video interview to discuss how digital technology can drive value for your business. 2019-01-3132 minProfileTree - Interviews with Business Leaders8. Brexit NI - Should Your Business be Concerned about Brexit? Brexit for businesses; should you be concerned about your business when it comes to Brexit? That's the question we are getting its answer from Frank Given who is a Brexit adviser for businesses and who is going to tell us about the current updates and news for Brexit. 2019-01-3105 minProfileTree - Interviews with Business Leaders7 . Newspaper Industry Trends & Challenges - With John Brolly What can the huge changes in the newspaper industry teach us about marketing and branding?
ProfileTree were given a great opportunity to learn from the head of the industry when marketer John Brolly of the highly-successful Irish News took part in a far-reaching video interview. 2019-01-3132 minProfileTree - Interviews with Business Leaders6. Importance of Company Culture & Values - Cathy Doherty When did you last REALLY take time to consider your company’s culture? ProfileTree had a chance to hear more about this vital business topic from Cathy Doherty.
What does great company culture look like? What types of company culture are there? And what works best for a modern business? Cathy, owner of Practical People Solutions Ltd, explores all this, and more, in our ProfileTree video interview. 2019-01-3136 minProfileTree - Interviews with Business Leaders5 What is Business Mastermind? Andrew Dobbin, Business Mindset Is there a way to grow your business more quickly than working entirely alone? Could it make the journey of being in business more enjoyable?
The Business Mindset coaching specialist Andrew Dobbin, who has helped professionals with mentoring, training and helped with essentials including referrals and networking, explains how a Business Mastermind Group can develop business people and their business.
In a ProfileTree interview, Andrew explains more about Mastermind groups and how to make them work for your business. 2019-01-3125 minProfileTree - Interviews with Business Leaders4. Workplace Health and Wellness Tips with Vivian McKinnon What happened when health and wellness consultant and Hydro-Ease Founder Vivian McKinnon joined ProfileTree to learn more about her work and expertise?
Vivian treated us to a deeper dive into her personal and group wellness maxim of “health of the goal, wellness is the way to achieve it”.
Welcomed by ProfileTree’s Ciaran Connolly, during Vivian’s fascinating interview she touched on subjects including the aims of her company Wellness Consultant NI, which looks at the impact modern life is having on us all. 2019-01-3143 minProfileTree - Interviews with Business Leaders3. Business Stress Management Tips & Advice with Sean Connolly A visit to ProfileTree by performance expert Sean Connolly – who can show businesspeople how problems with their company are often human problems – gave a rare insight into the work and mind of a specialist whose work is appreciated across the world.
Creator of the ‘Tools for Life in Business’ program, Sean has combined 30 years of performance study, 30 years of experience in boxing and martial arts and 20 years of self-employment to offer exceptional mastery of mentorship and the science of achievement to entrepreneurs. 2019-01-3131 minProfileTree - Interviews with Business Leaders2. Belfast Tourism & Hospitality Management - Cian Landers A key to a successful business? Learning from success stories like Belfast’s superb Fitzwilliam Hotel. General Manager Cian Landers, in a ProfileTree interview, talks about Belfast tourism, hotel expansion, investment and much much more. https://www.fitzwilliamhotelbelfast.com/
General Manager Cian Landers, talks Belfast tourism, hotel expansion, investment and much much more. Cian’s driving-seat position in the development of Belfast, year on year, as a destination of choice makes for a fascinating insight and also gives a glimpse into the world of hospitality in Northern Ireland. 2019-01-3129 minProfileTree - Interviews with Business Leaders1. 2 Years to 27 Million Worth of Property with Shane O’Connor Our latest ProfileTree interview, part of our business leaders series, brought a real treat to our studio: a chance to hear how pioneering property buying agency Shane O’Connor has rapidly grown his unique business to achieving a vast quantity of property successfully sourced.
We also had a chance to hear more about Shane, an energetic and far-sighted entrepreneur, and his company Eldron. His interview also included some essential ‘things to watch out for’ advice for home-buyers (see our video for more info). 2019-01-3133 min