Shows
skucastEpisode 342: Exploring Asia with Dave and Mark (Factory Tours, Hong Kong Gift Fair, and PromoCares!)What does the promo industry look like from the inside out? I mean, all the way to the source, from manufacturing in Asia to the delivered product to clients. Well, in today’s show, we’re getting a peek behind the scenes as we take a promo tour through Asia with Dave Shultz, commonsku’s VP of Supplier Partnerships, and Mark Graham, commonsku’s President and Chief Brand Officer! The two industry vets journeyed to Asia for a factory tour and a visit to the Hong Kong Gifts and Premium Fair, plus, they joined CJ Schmidt, the CEO of HIT Promo to...
2025-06-1234 min
What It Takes: Business Owners Tell AllPurposeful Promotions: Karie Cowden’s Path to Impactful EntrepreneurshipGuest: Karie Cowden, Founder of Connect the Dots PromotionsHost: Jamie SeekerEpisode Overview:In this episode of What It Takes: Business Owners Tell All, Jamie Seeker sits down with Karie Cowden, the founder of Connect the Dots Promotions, a company that merges creativity with social impact through promotional products. Karie shares her inspiring journey from a surprising start in the industry to nearly three decades of running her business, working with major brands like Walmart and Boeing. She talks about the importance of social responsibility, sustainability, and giving back to the community...
2024-12-1923 min
Branding BanterBranding Banter 0036 - 9/20/2024 - Water4Good.Branding Banter 0036 - 9/20/2024 - Water4Good. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh, and special guest Nathan Cotter discuss PromoCares philanthropic initiative called Water4Good along with a peek behind the curtain of being on scene for one of the water tower builds
2024-09-2021 min
skucastEpisode 305: Future Proofing Promo with Denise Taschereau, CEO, FairwareDenise is the CEO and co-founder of one of the industry’s most respected brands, Fairware. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently a board member of Promotional Products Association International (PPAI) and also a board member of Promocares, a group working to inspire, educate and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry.
2024-02-0833 min
skucastEpisode 297: PromoCares Builds Water Towers in Mexico’s San José del RincónPromoCares is an all-volunteer-driven organization; their mission is to inspire, educate, and provide actionable strategies to encourage social and environmental responsibility in the promotional products industry and the industry's communities. Each year, the board at PromoCares picks a new initiative called their “4 good events” to rally the industry around a cause and use the collective energy of suppliers, distributors and service providers to make an impact on the world.
2023-11-2316 min
The Perfectly Imperfect JourneyBuy The Ticket, Take The Ride with Danny RosinAs a youngster, Danny Rosin received the dubious distinction of having the most demerits in the history of his school. Some might think that would have led to a somewhat bumpy life, but instead it laid the groundwork for Danny’s lifelong commitment to giving back to community. Buy the Ticket, Take the Ride is not only a drink at one of Danny’s favorite local bars, but it also describes his philosophy in life. Whether diving into a mosh pit or out of an airplane, Danny is the type of person who lives life to the fullest. This does no...
2023-11-0838 min
PromoKitchen PodcastWater4Good Podcast with PromoCaresSo far PromoCares has created two different '4 Good Fundraisers' that have raised close to 90K to date. This episode of the PromoKitchen podcast talks about the newest campaign in collaboration with Planet Water and the Water4Good campaign centered around World Water Day.
Listen in to learn about why PromoCares has taken on the challenge of providing clean water and how our industry effects has an effect on water sources around the world. You'll also hear how you can get involved as a supplier, how you can get involved as a distributor – and connect your clients and brand to th...
2023-03-2924 min
PromoCornerIndustry Insider 3/22/2023 - Special Guest Scott PearsonIn this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle.
This week they talk with Scott Pearson about PromoCares Water 4 Good.
2023-03-2232 min
Your Iconic ImageYour Iconic Image : Profit, Passion and PurposeDanny RosinBrand Fuel for profitBand Together nonprofitDanny Rosin, is co-owner of Brand Fuel, a brand merchandising agency, that is a B Corp. He is also the co-founder of the nonprofits PromoKitchen, PromoCares, Reciprocity Road and Operation Smile’s International Student Groups. He serves on the board of A Place at The Table, Raleigh’s mighty “pay what you can” café. Rosin is the active co-founder of Band Together, a nonprofit that has donated over $12 m...
2022-12-2135 min
Purpose is the 5th P of Marketing - Find Out WhyAAA Innovations & American Forests Buy 1 Plant 1 ProgramYou don't have to sacrifice quality or pay more than expected for a product from AAA Innovations Plant A Tree program. As a reaction to growing demand from their clients, AAA Innovations is on a mission to introduce environmentally-friendly options for ALL their products.
2022-07-1910 min
So, You're in Sales?Don't Be Afraid to Be DifferentIn Part 2 of our discussion, Bill Petrie and I discuss the enormous success of recent fundraising efforts on behalf of worthwhile causes, the way PromoCares has grown in importance in serving as a beacon of the effective and strategic use of branded merch as a fundraising engine, my decision to introduce VanLife to our branding and the strategy behind marrying personal and professional desires into something others would pay attention to
2022-04-2839 min
Purpose is the 5th P of Marketing - Find Out WhyRaining Rose - No Booth? No Problem!We've all been faced with that moment when it's clear your original plan for an event is NOT going to happen.
Listen in as industry supplier Raining Rose explains what they did when faced with their own crisis moment at the biggest trade show of the year and the ways turning to service saved the event and made them stand out at the show in the process
2022-04-0816 min
The Merch DropUkraine4Good, National Beer Day, Adidas x Waffle HouseEp 108 04-07-2022Hi! Welcome to the Big Promo Cast! We're here to help you with marketing and promotions advice. If you have a side hustle, a start up, or a brick and mortar business, or just want to hear some great marketing advice, this is the podcast for you!Every week join Rich Graham and Amber Jewell as they discuss marketing with swag, merch, apparel, and custom branded promotional products. Join us LIVE on Thursdays at noon eastern time.https://bigpromo.live/youtubehttps://fb.com...
2022-04-0720 min
Between 2 Brands PodcastPromo UPFront Podcast - Episode 91No fooling around, it’s time for episode 91 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the promo pair talk about why brands should avoid pulling an April Fool’s joke on their audience, applaud PPAI for (finally) introducing a content marketing category for the Pyramid Awards, discuss how a personal brand can take a huge hit by making an even bigger public mistake (they’re looking at you, Will Smith), cheer the great efforts by PromoCares group to help the humanitarian crisis in Ukraine, debate the merits of Coors Light marketing beer-flavored lollipops, and more!
HUGE t...
2022-04-0131 minThe Merch DropUkraine4Good, Oscars Swag, ELF Cosmetics x DunkinEp 107 03-31-2022Hi! Welcome to the Big Promo Cast! We're here to help you with marketing and promotions advice. If you have a side hustle, a start up, or a brick and mortar business, or just want to hear some great marketing advice, this is the podcast for you!Every week join Rich Graham and Amber Jewell as they discuss marketing with swag, merch, apparel, and custom branded promotional products. Join us LIVE on Thursdays at noon eastern time.https://bigpromo.live/youtubehttps://fb.com...
2022-03-3119 min
Delivering Marketing JoyDelivering Marketing Joy Episode 371 with Roger BurnettThis time on Delivering Marketing Joy, Kirby Hasseman talks with Roger Burnett about his journey with the organization PromoCares, how building a business on purpose is working for him, and how his desire for adventure has led his wife and him to buy an RV where they plan to do business and life!
2021-12-2916 min
PromoKitchen PodcastDesigning for SustainabilityIn the latest PromoKitchen x PromoCares collaboration podcast, sous chef Amanda Delaney, Key Account Manager at High Caliber Line, and Denise Taschereau, co-founder and CEO at Fairware, sat down with Traci Tarquino of Hit Promotional Products as she breaks down the behind-the-scenes process(es) of designing for sustainability in the promotional product industry, and how sustainability goes far beyond just the product itself.
2021-11-3041 min
Purpose is the 5th P of Marketing - Find Out WhyBaggage Can Be Beautiful - Tamar Sebesta from Doing Good WorksStatistics show that trauma during ones formative years is often an inescapable start to life. Tamar Sebesta joins Karie Cowden for an in-real-life look at the ways drug addiction, foster parenting, and teen pregnancy were stepping stones on her journey to adulthood. This remarkable story will move you, scare you and maybe even inspire you to do something to be a part of the solution to the myriad challenges our youth are faced with
2021-11-0222 min
skucastEpisode 200: What Fundraising Teaches Us About the Power of PromoWe’re learning lessons from the world of fundraising and we have three guests on the skucast from two different organizations. One organization is PromoKitchen and the other, Promocares. Each organization recently worked on separate fundraising initiatives. Today, we interview some of the participants involved, as a way to help bring awareness to their work but also, to explore their experiences as a teaching moment for us.
2021-10-2138 min
PromoKitchen Podcastsleep-in-4-good"If you want to go fast, go alone. If you want to go far, go together."
In this bonus PromoKitchen podcast, PromoCares board members Meg Erber with S&S Activewear and Mandi Rudd, owner of Brand Energy Marketing, join chef Johanna Gottlieb and sous chef Amanda Delaney for an emotional and powerful conversation about Sleep In 4 Good; an incredible fundraising event designed to bring awareness to the direct correlation between sleep deprivation and mental health. Mandi and Meg share some behind-the-scenes details of what it took to create and implement the event's nation-wide marketing campaign, their fundraising partnership with NAMI...
2021-09-1626 min
Between 2 Brands PodcastPromo UPFront Podcast - Episode 62It’s been a short week, but Kirby Hasseman and Bill Petrie still found time to record episode 62 of the Promo UPFront Podcast! This week, the Lieutenants of Labor Day share ideas on how they would make the in-person PPAI Expo in January both safe and effective, the continuing importance of the PromoCares #SleepIn4Good campaign, whether the end of federal unemployment benefits will help close the service gap, strange – yet real – naming rights/sponsorship in athletics, the widening gender gap in college and what the data suggests, Kirby has Bill play virtual bartender for half of the promo industry, and so...
2021-09-1033 min
Between 2 Brands PodcastPromo UPFront Podcast - Episode 57It’s Friday and time to drop episode 57 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an demanding public! This week the Field General’s of Gaming talk about the PromoCares Sleep4Good initiative, how they would approach a client seeking “adult” products, why employees are eager to accept reduced benefits to continue working from home, whether there is a bachelor’s degree bias among employers, the McDonald’s Australia promotion with Sony PlayStation that never was, the return of rapid-fire with a college mascot themed Party in the Back, and so much more! This truly is the mulle...
2021-08-0633 min
PromoCornerIndustry Insider 08022021 Special Guest David Shultz MixdownIn this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle.
This week they talk with David Shultz from CommonSku about "Sleep In For Good" from PromoCares.
2021-08-0236 min
PromoKitchen PodcastSelling Sustainability- a Promocares and PromoKitchenIn this episode Johanna Gottlieb, Axis Promotions, and Ashley Colautti, Commonsku talk to Meg Erber, S&S Activewear and Glencora Twigg, Fairware about selling sustainability in the promotional products arena. They tackle some great topics on what you can and should be asking your clients and suppliers.
2021-04-2238 min
PromoKitchen PodcastTee Hamilton Creative ScholarshipSous Chef Amanda Delaney and Meg Erber with PromoCares have some exciting news for you and your future in promo! The Tee Hamilton Creative Scholarship is NOT limited to graphic artists and creative designers alike in our industry, so head over to https://www.promokitchen.org/donate to apply today! GOOD LUCK!
2021-03-0803 min
skucastEpisode 165: What Clients Care About Now with Denise Taschereau and Karie Cowden, PromoCaresToday on the skucast, we’re joined by Denise Taschereau and Karie Cowden on behalf of PromoCares. PromoCares brings awareness to environmental responsibility, ethical sourcing, diversity equality inclusions, sustainability, and community impact in the promotional products industry.
2020-11-0944 min
PromoKitchen PodcastDeep Dive - Roger Burnett - Cause MarketingChef Kate Plummer sits down with Roger Burnett of Social Good Promotions and PromoCares to discuss what makes a good cause marketing campaign, how to lead with good and how PromoCares has evolved over the years.
Join us every Wednesday over on Twitter for a brand new #promochat 3:00PM Eastern, Noon Pacific
2020-10-3021 min
Purpose is the 5th P of Marketing - Find Out WhyGive Back Where You Live - Jody Steinhauer @ The Bargains GroupAs President and CBO (Chief Bargain Officer) of the Bargains Group, Jody has mobilized her award-winning discount wholesale and promotional products company to revolutionize the business landscape.
A winner of the Canadian Woman Entrepreneur of the Year Award, Canada’s Top 40 Under 40, and a PROFIT W100 Recipient, Jody Steinhauer uses her network of resources and leveraged buying power to aid every company and not-for-profit agency that she touches to maximize their buying dollar. Since 1988, Jody has grown Bargains Group from her apartment to a multi-million dollar-a-year business. Jody is also an official Huffington Post blogger.
Pioneering her belief of “giving back...
2020-09-2513 min
Feel Your ImpactEpisode 8 - Red Goldfish, Green Oceans, and Social Good PromotionsOn this 8th Episode of Feel Your Impact, Mel Lay and Ryan Moor interview Roger Burnett who just published a book called Red Goldfish, Promo Edition. Ryan met Roger over two years ago on his podcast and have worked on several impactful projects since. To give you a little intro to this week's episode, here is the Amazon review Ryan left of this book, it's 5 stars by the way.
"Say in your head: Sales Rep... Promotional Product... What do you think of? Used cars, cheezy pens, bouncy balls and crappy shirts? In this book, Roger flips...
2020-09-1832 min
BizWiz PodcastRoger Burnett: Standing Out with Social Good PromotionsWelcome back Biz Wiz community, Today we are sitting down with Roger Burnett. As co-founder of PromoCares and PromoKitchen, host of the popular So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book Red Goldfish; Promo Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing. He makes his living as founder of Social Good Promotions, a purpose-based marketing agency. Questions You'll Hear Today: How did you get in...
2020-09-1825 min
Purpose is the 5th P of Marketing - Find Out WhyYou Buy Journals, They Plant Trees - American Forests & The Book Co.Industry icon Roni Wright from supplier The Book Co. joins Karie Cowden for a look at her time as an industry volunteer and the way changes in society awakened the company's desire to share publicly their give back work with the advent of their relationship with American Forests
2020-09-1112 min
Purpose is the 5th P of Marketing - Find Out WhyUSA Made, Lifetime Guaranteed Bags - Timbuk2Iconic San Francisco brand Timbuk 2 has been making bags since 1989. If they can't repair your bag, you get a brand new one. They take sustainability seriously while focusing on making your experience special, be it thru customization or their virtual gifting experience. Ty Beck joins Karie Cowden for a look behind the brand.
2020-08-2821 min
Purpose is the 5th P of Marketing - Find Out WhyHiring Those with Barriers to EmploymentKevin McCracken from CA-based Social Imprints joins Karie Cowden for a look behind the ways their company sources employees using a social construct to hire individuals with barriers to employment such as rehab and incarceration, the value in the 20 year working relationship he has with his business partner and the value he finds in the sharing nature among fellow members of the promotional marketing industry.
2020-08-1430 min
Purpose is the 5th P of Marketing - Find Out WhyThe Socioeconomic Impact of Sustainability - Redwood Classics Apparel"We want to be a Voice for Makers Around the World."
Kathy Cheng leads Canadian apparel supplier Redwood Classics Apparel. In this Episode, Kathy lays out for Denise Taschereau and Karie Cowden the ways her journey in the family business takes marginalized communities into consideration and the how their approach to apparel manufacturing is meant to have far reaching impacts.
2020-07-1728 min
Purpose is the 5th P of Marketing - Find Out WhyProtecting the Environment & Lifting Up Children - Artwork Services USAMumbai-based Artwork Services EVP and longtime industry volunteer Scott Nussinow joins Keri Cowden for a discussion around the ways Scott's leadership team invests in the community and works to help protect The Himalayas by virtue of their participation in philanthropic efforts.
2020-07-0314 min
Purpose is the 5th P of Marketing - Find Out WhySanMar - Leading Promo in Corporate Social ResponsibilitySanMar continues its leadership position in Corporate Social Responsibility. In this Episode, Karie welcomes SanMar sustainability manager Emily Gigot for a look at SanMar's current efforts around their people, their products and the planet and a hint at a future "Ask Emily" segment of the show!
2020-06-1916 min
Purpose is the 5th P of Marketing - Find Out WhyAllmade Apparel & SanMar - Better TogetherKarie Cowden and Denise Taschereau are joined by Allmade co-founder Ryan Moor and SanMar's Chief Customer Officer Renton Leversedge to share details of their new partnership which sees SanMar carrying the Allmade product line and the reasoning behind their partnership
2020-06-1222 min
Purpose is the 5th P of Marketing - Find Out Why4 Million Lives Impacted - MPOWERDMPOWERD founder John Salzinger and CEO Seungah Jeong join Karie and Denise Taschereau as co-hosts for a look at the mission behind MPOWERD and the ways their products have impacted 4 Million lives internationally
2020-06-0522 min
Purpose is the 5th P of Marketing - Find Out Why1:1 Giving with Stormtech USAVancouver, BC based 2nd generation owner Sean Annable joins Karie Cowden for a discussion about Stormtech and their 1:1 Giving Initiative for At Risk Youth and the nuance behind the execution of the program and their need for partners to give product to!
2020-05-2213 min
Purpose is the 5th P of Marketing - Find Out WhyA Purpose-Based Blueprint - College Hill Custom ThreadsGive Expecting Nothing Thereof was the motto of College Hill Custom Threads founder Tony Poston's college fraternity - listen as Karie and Tony explore the many ways College Hill layers giving into every part of their business
2020-05-0818 min
Purpose is the 5th P of Marketing - Find Out WhyThe Psychology of a Pandemic w/Dr. Rob Pasick Ph.DHarvard University-trained, 9 time author and University of Michigan Ross School of Business professor Dr. Rob Pasick Ph.D joins Roger Burnett for a look into ways to successfully cope with the altered landscape that is life in the Covid_19 era
2020-04-2434 min
Purpose is the 5th P of Marketing - Find Out WhyThe Future of PromoCares Starts Today!5/7ths of the PromoCares Board of Directors came together to share a look back on the origins of the PromoCares movement, the motivation behind our attempts to move forward and the ways we'll define the PromoCares effort for 2020 and beyond (Plus, it's our first video-enabled podcast! Visit the PromoCares YouTube Channel to watch video versions of these discussions)
2020-04-1025 min
Purpose is the 5th P of Marketing - Find Out WhyKindly by TerryTownTerryTown Marketing Coordinator and 2nd Generation employee Alp Ereren joins Karie for a look at the upcoming launch of TerryTown's new KINDLY campaign on behalf of Fred Finch Youth and Family Services and the reasoning behind their creation of the campaign
2020-03-2715 min
Purpose is the 5th P of Marketing - Find Out WhyPhilanthropy & Community Outreach for Membership-based OrganizationsImagen Brands own Anna Wiese joins Karie Cowden for a look into the ways the Arizona Promotional Products Associations Philanthropy committee has dedicated itself to the improvement of the surrounding community, and the results of the program after a year of execution. Membership organizations much constantly justify their existence in the minds of its members and AzPPA has used purpose as a strategy to reinforce their value to members
2020-03-1313 min
Purpose is the 5th P of Marketing - Find Out WhyUncover Your Hidden Company PurposeFairware co-founder Denise Taschereau joins Karie Cowden for the 1st of a multi-Episode discussion around the adoption of purpose-driven strategies to sell promotional products and the ways those interested might look to get started
2020-02-2828 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Spotlight: Refresh GlassFresh from a trip around the world to discover his passion Ray DelMuro founded Refresh Glass to satisfy his desire to use his engineering skills to make useful products with a environment impact - his is a unique and thoughtful perspective on product sourcing and the ways their line is designed to assist in the process of making environmental changes in meaningful ways
2020-02-1429 min
Purpose is the 5th P of Marketing - Find Out Why5% of Sales to Local Non-Profits: A How-To GuideMelinda Bowden, founder of Bluffton, OH distributorship PromoHits Promotional Marketing joins host Karie Cowden for a look at her journey toward the 5% give-back program her business adopted in 2018, the results it's created for the business and her community as a result and a behind the scenes look at the mechanics required to build a clean sheet giving program and make it into reality
2020-01-3024 min
Purpose is the 5th P of Marketing - Find Out WhyVantage Apparel Earthwise CollectionThe Vantage Earthwise collection offers high-performing essentials that are super comfy, easy to style, and feature a range of decorating options that include, embroidery, heat transfers, and screen printing.
The collection allows brands to deliver both an eco-conscious and charitable message. Each style is made with high-quality recycled polyester which helps to keep plastic bottles from ending up in our oceans and landfills. We’ve also partnered with 1% for The Planet and pledged to donate a portion of Earthwise sales to nonprofits committed to protecting our environment.
2020-01-0215 min
Purpose is the 5th P of Marketing - Find Out WhyThe Patriot Line for Homes for Our Troops - Peter Hirsch, Hirsch Gift2018 Advertising Specialty Institute Bess Cohn Humanitarian of the Year Peter Hirsch, MAS sits down with host Karie Cowden for a look at his journey to becoming an American business owner and the ways a book-ended set of Hurricanes gave rise to a culture intent on giving back to those in need that now ensures combat-wounded veterans have disability compliant housing
2019-12-2019 min
Purpose is the 5th P of Marketing - Find Out WhyThe Perspective of 10,000 Purpose-Driven Companies - Jay Wilkinson @ FirespringJay Wilkinson joins us to provide his perspective on the skyrocketing numbers of Companies choosing B Corporation status, the ways shifting demands from consumers are fueling the need to present corporate values in your business efforts and the increasing need to understand how to communicate your values to clients, prospects and employees
2019-12-0638 min
Badass Women of Promo PodcastEpisode 14 | Karie Cowden, Connect the DotsAs the president of Connect the Dots promotions in Phoenix, Arizona, the newly appointed host of the PromoCares podcast, philanthropist, and mom, Karie Cowden is a true promotional products super star.
Listen in as we talk about raising kids while we promo, how Karie and her team found tremendous growth in the last year and how you can too, and so much more! It's the Badass Women of Promo podcast comin' at ya with Karie Cowden! Listen in, comment, and if you feel like this info would help others in your circle - please feel free to share.
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2019-11-2726 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Spotlight: Charles River ApparelBarry and Jason Lipsett join Karie Cowden for a look at the many ways Charles River apparel has embedded a culture of giving into their Organization as well as a look at the many non-profit Organizations benefitting from their efforts to make the world a better place and to announce a special holiday surprise to benefit of one of their favorite non-profits.
2019-11-2225 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Spotlight: Media Tree RewardsFrom their humble beginnings printing plastic music download cards to their current role participating in major reforestation campaigns that have planted more than 5 Million trees, Media Tree Rewards has learned how to evolve to survive while making the world a better place in the process.
2019-11-0821 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Spotlight: American Solutions for BusinessTaylor Borst joins Karie Cowden for a discussion about the myriad ways American Solutions for Business has woven a culture of giving abd the ways it's employees have rallied around the notion of making the communities they live and work in better as a result of their Organizational impact
2019-10-2524 min
Purpose is the 5th P of Marketing - Find Out WhySmile4Kids Foundation - A Student Run 501c3Not yet finished with her college career, Michigan State student Jessica Halmaghi transformed personal loss into a way to bring richness to the lives of area children experiencing a physical or emotional hardship. Her efforts to create this student-run Organization have spread rapidly to other Michigan college campuses. Listen in to hear her motivation and the results they've been able to achieve. A remarkable story.
2019-10-1118 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Spotlight: Maple Ridge FarmsAward winning promotional gifts Company Maple Ridge Farms grows from 25 to 240 employees in the third and fourth quarter of every year. Listen in as Exec Vice President Jodie Schillinger, CAS joins Karie for a look behind her time at the Company and the myriad ways giving is embedded in the fabric of the Organization
2019-09-2728 min
Purpose is the 5th P of Marketing - Find Out Why$850k to LOSS for Hope - Kevin Flynn TBK PromotionsTake a ground floor listen to the roller-coaster ride that was a Promotional Products distributor taking the reins of an once in a lifetime charity event that raised nearly $850,000 for a Chicago program meant to serve the needs of those faced with recent loss of a loved one by means of suicide.
2019-09-1523 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares with John Bruellman of Showdown DisplaysOn this episode of PromoCares Radio, host Karie Cowden talks with John Bruellman of Showdown Displays about all the ways the company and their employees give back.
2019-08-3023 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Radio Brittany DavidPPAI Board of Directors Chairperson and Vice President of Sales at snugZ USA, Brittany provides her perspective and viewpoint on the ways purpose and the desire to connect for-profit and non-profits have made their way into discussions between and amongst industry members, how the marketplace has reacted and where we might see things headed in the future
2019-08-1622 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Meet Karie CowdenBill Petrie talks with Karie Cowden of Connect The Dots Promotions, as she prepares to take over the PromoCares Podcast mic!
2019-08-0219 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Madeleine Leo Surf Straws to benefit Turtle SanctuaryBirmingham High School incoming freshman Madeleine Leo discusses the reasoning behind her choice to start a business selling retractable stainless steel straws, why she choose to donate a portion of her profits to a turtle sanctuary and her advice for others her age interested in making a difference themselves
2019-07-2615 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Dena Hirschberg from HHPBill Petrie talks with Dena Hirschberg, president of HHP about how they got into the industry and the many ways this business is doing good in the Chicago area and beyond.
2019-07-1221 min
Purpose is the 5th P of Marketing - Find Out WhyJohn Cudahy and the SAAGNY FoundationOn this episode of PromoCares Radio, host Bill Petrie talks with John Cudahy about the SAAGNY Foundation and the work they do to better their community.
2019-06-2816 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Update June 2019 w/Roger BurnettBill Petrie and Roger Burnett discuss what's happening at PromoCares, some of the good being done around the industry and how you can get involved. Tune in for the latest update!
2019-06-1425 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Bill Petrie & The Power of PromoBill Petrie shares his personal story on the Power of Promo and why he always wears an American Heart Association wristband.
2019-05-3124 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares David Shultz and Big Slick KCBill Petrie talks with David Shultz about how he got involved with the Big Slick in Kansas City and all the work that's gone into the event.
2019-05-1728 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Raining RoseBill Petrie talks with Lindsey Davis, Director of Promotional Sales at Raining Rose about all the ways they give back throughout their local community with their Day of Caring and the United Way.
2019-05-0313 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares - Brian Porter from PPEFBill Petrie talks with Brian Porter from the Promotional Products Education Foundation about their purpose and how they help the promotional products industry.
2019-04-1919 min
Purpose is the 5th P of Marketing - Find Out WhyDana Zezzo from American Solutions for BusinessBill Petrie talks with Dana Zezzo American Solutions for Business about their variety of give back efforts that impact their local community and how it empowers their owners to do the same.
2019-04-0523 min
Purpose is the 5th P of Marketing - Find Out WhyBrian Young from Dunstan GroupBill Petrie talks with Brian Young from Dunstan Group about the many causes they support, how they choose to support them and how podcasting has helped them share their stories and give back in their community.
2019-03-1528 min
Purpose is the 5th P of Marketing - Find Out WhyBuddy Bear - Regional Association Challenge 2Join OPPA President Kara Keister, MiPPA President Roger Burnett, CAS current RAC Board Member and former TRASA President Tom Clouser MAS and GCPPA Board Member Amanda Delaney as they along with IMAGEN Brands President Paul Lage present a challenge to raise funds for the Promotional Products Education Foundation in the name of Fran Ford - listen in for details on how to proclaim "CHALLENGE ACCEPTED"
2019-03-0120 min
Purpose is the 5th P of Marketing - Find Out WhyKirby Hasseman and clothing for Coshocton, OHKirby Hasseman from Hasseman Marketing joins guest host, Bill Petrie, to share his story about starting clothing drives in Coshocton, Ohio, and how the promo community pitched in.
2019-02-1524 min
Purpose is the 5th P of Marketing - Find Out WhyDan Jenne - What to Do When Disaster Crushes Your BusinessDan Jenne from Tekweld joins Roger Burnett for a discussion about PPAI's Disaster Recovery Foundation and their Business Recovery Fund. Listen in as we explore the highs and lows in the history of the Fund and the ways it's existence has gotten Promotional Products businesses back to work in the worst of circumstances.
2019-02-0134 min
So, You're in Sales?Making the World a Better Place w/Promo - Introducing Social Good PromotionsJanuary 19, 2019 rang in with the debut of Social Good Promotions. Listen in as the tables are turned as Brand Fuel co-Founder and President Danny Rosin takes the interviewers chair and sits down Social Good Promotions Founder Roger Burnett for a discussion about the purpose behind the new venture, how it's mission aligns with making the world a better place and the ways our collective time devoted to PromoCares has informed this journey
2019-01-2335 min
Purpose is the 5th P of Marketing - Find Out WhyDevin Piscitelli - Aakron Rule NAEIR Buy One Give One Program19 years and $7MM in giving later, Aakron Rule is no stranger to the concept of making the world a better place. In this Episode, we get the unique opportunity to look at the results created between Suppliers and Distributors of our medium and examine where we're shining and where we still need to improve.
2019-01-1820 min
Purpose is the 5th P of Marketing - Find Out Why2018 YEAR IN REVIEW: Good is Good BusinessStatistics from the For Momentum web-site
- 33% of global consumers are now choosing to buy from brands they believe are doing social or environmental good.
- 67% of CorpSumers would rather pay the full price for a product that supports a cause they believe in or reflects their personal values.
If stats don't work, listen in for personal stories about businesses inside our industry and their performance using purpose as their guiding principle.
2018-12-3111 min
Purpose is the 5th P of Marketing - Find Out Why2018 YEAR IN REVIEW: Show Your Work"transparency increases the cost of hiding the truth. more efficient interactivity exposes truths that used to be inexpensive to hide"
- Extreme Trust Don Peppers & Marth Rogers
Much discussion surrounds altruistic movements when it comes to authenticity, and PromoCares Radio podcast guests have often pondered the ways to remain authentic and offered their advice on how to do it in the quest to make the world a better place.
2018-12-3110 min
Purpose is the 5th P of Marketing - Find Out Why2018 YEAR IN REVIEW: Purpose As DifferentiatorSetting purpose as the foundational principle of your business allows for clarity in recruiting, hiring, selling, choosing vendors and more. In a crowded and noisy marketplace, the ability to provide added value has never been more important. Listen as our guests make the case for Purpose as the gold standard of differentiation choices.
2018-12-3119 min
Purpose is the 5th P of Marketing - Find Out Why2018 YEAR IN REVIEW: Culture For The WinWhat happens when you're focused on something bigger than the work to be done when you show up and punch the clock? How are lives changed? This Episode explores the ways purpose-based businesses and their cultures are developed in the stories told by our guests.
2018-12-3116 min
Purpose is the 5th P of Marketing - Find Out Why2018 YEAR IN REVIEW: How To Start & When To Say No"What Should I D0?" "How would I even get started?"
Two of the most frequently asked questions by Distributors and Suppliers in 2018 revolved around these two basic questions.
It's not as hard as it seems. This Episode includes actionable tactics and the most basic of steps one might take in starting a journey toward adding purpose to your business.
2018-12-3119 min
Purpose is the 5th P of Marketing - Find Out Why2018 YEAR IN REVIEW: OMG That's Amazing!You can't go 9 hours of content without uncovering some memorable moments. Mic drops. Killer sound. The best quotable quotes. Take a spin around those moments when we all said "that's it, right there"
2018-12-3113 min
Purpose is the 5th P of Marketing - Find Out WhyStan Phelps - Purpose in Business WinsFresh from his presentation at PPAI's North American Leadership Conference, marketing observer and best-selling author Stan Phelps joins us for a look inside the central premise of his book Red Goldfish:
Motivating Sales and Loyalty Through Shared Passion and Purpose
In the conversation, Danny Rosin, Roger Burnett and Stan cover topics including:
The distinction of For purpose v. not for purpose designations, why Generation Z and Millennials want to do business with for purpose entities. (The little something extra)
Version 4.0 of modern enterprise engineered around purpose as Organizational objective
How organizations are investing in communities and adopting purpose as part...
2018-12-1438 min
Purpose is the 5th P of Marketing - Find Out WhyCarla Daberio Ejaz - Bringing Christmas to Detroit-area Families in NeedLiving Loving Locally President and industry Distributor Lasting Impressions Sales Leader Carla Ejaz joins me for a discussion about the accidental way her family's decision to forego Christmas presents in favor of helping a local family grew into a 501c3 charitable organization using event marketing to raise funds sufficient to bring Christmas to 400+ families in metro Detroit.
2018-11-3028 min
Purpose is the 5th P of Marketing - Find Out WhyPromoCares Goodness Update Volume 1 - November 2018Want a way to keep up with all things #PromoCares? These Goodness updates serve as your audio newsletter. listen as we share the latest on all things PromoCares, including how you can win a #PromoCares tee PLUS, your chance to score a seat at the PromoCares 2019 round-table at PPAI Expo
2018-11-1621 min
Purpose is the 5th P of Marketing - Find Out WhyLynn Glover - more love, less hate (the silicone wristband chronicles)Compelled to action by the mass shooting at Orlando's Pulse nightclub in 2016, Lynn Glover brought the @Browse25 #everybandhasastory program to the community as a means to easily communicate the notion that love conquers hate. Proceeds were donated to @FloridaHRC and the program came to life, living on by way of continued adoption of the program by other causes and non-profits. Lynn's personal beliefs live along with her in her professional career, listen in as she shares her experiences and how her life has forever changed.
2018-11-0228 min
Purpose is the 5th P of Marketing - Find Out WhyTim Howe - Contract Decorator Improving Lives of those w/AutismSpectrum Designs Chief Operating Officer Tim Howe joins us for a heart-warming look at the ways the required attention to detail necessary for high quality decoration marry well with those on the Autism spectrum, and the jobs presented to those working there are changing lives and families, daily. Spectrum works in concert with sister organizations devoted to whole-person development for those with Autism, and their growth drew the attention of PPB Magazine, naming Tim to their 2018 Rising Stars List.
2018-10-1955 min
Purpose is the 5th P of Marketing - Find Out WhyMitch Rhodus - Promotional Products Saving Haitian LivesMitch joins me for a discussion about the ways products from the Promotional Products industry have lured the reluctant and needing of care into medical tents during his mission trips to Haiti - in some instances saving their lives. It changed Mitch's life too - listen in and hear the ways taking these trips changed the trajectory of his life.
2018-10-0531 min
Purpose is the 5th P of Marketing - Find Out WhyBill Petrie - What IS PromoCares?(Roger Burnett Interview)Bill Petrie assumes the Host chair for this discussion with PromoCares co-founder (and usual PCR Host) Roger Burnett from Branded Logistics. In this Episode, Roger presents the PromoCares Story from inception, the meeting of industry members at PPAI Expo that ensued and how the movement took flight. We also hear about the current state of things and where the group behind the scenes are trying to go from here. If you ever wanted to better understand PromoCares, it's mission and how we intend to serve, this Episode is for you!
2018-09-2130 min
Purpose is the 5th P of Marketing - Find Out WhyKellie Claudio & Dan Nevins: Selling basecamp to Fund a DreamSpeaker, author and teacher Dan Nevins describes the way his message has grown as a result of the efforts Kellie and the team at Sweda have put in to the basecamp Campaign Sweda presents to the industry to support Dan's vision to heal warriors affected by the emotional scars of combat. Hear firsthand the reaction Distributors have given the campaign and ways this kind of Cause Marketing can have major impact for social good. There are few examples of #PromoCares alive and in action in our industry - this is one of the best. Photo Credit: Robert Sturman Link to...
2018-09-0743 min
Purpose is the 5th P of Marketing - Find Out WhyRyan Moor - T Shirts Keep Haitian Kids Out of OrphanagesScreen print supplier Ryan Moor from Ryonet joins us to discuss the ways AllMade tee's came to life as a means of supporting the Global Orphan Project - dedicated to breaking the cycle of orphanage in Haiti, while also being created in the most sustainable manner possible.
https://www.youtube.com/watch?v=fIA-LmKEFhk&t=109s
2018-08-2454 min
Purpose is the 5th P of Marketing - Find Out WhyRod Brown - Rebate Dollars for Social Good"If you can, you must" "To whom much is given, much is expected"
Industry icon Rod Brown discusses his early roots of volunteerism, the ways those early messages from his family carried forward in his personal and professional career, how younger buyers are bringing enhanced expectations around social good in their purchase habits and the ways the Buying Group Reciprocity Road are using their combined efforts to make the world a better place.
2018-08-1041 min
Purpose is the 5th P of Marketing - Find Out WhyTonia Allen Gould - When Purpose Connects with PassionTonia joins me for a discussion about her personal journey from a difficult childhood in the rural Midwest to becoming a successful business owner, author and speaker, not to mention her quest to make the fictional island found in her children's book an enterprise for social good, tying together all the strands in her life in a way that benefits children in desperate need of education and support in Nicaragua
2018-07-2751 min
Purpose is the 5th P of Marketing - Find Out WhyJeremy Lott - Social Responsibility as Corporate StrategyRoger Burnett & Denise Taschereau speak with Jeremy on a number of topics related to the 2018 release of SanMar's Corporate Social Responsibility report, the many ways Social Responsibility as a corporate guiding principle has guided (and fueled) SanMar's success, how compliance can become strategy, why our industry is lagging from a transparency of supply chain perspective and much much more.
2018-07-1357 min
Purpose is the 5th P of Marketing - Find Out WhyKelsey Hufnagel - Fundraising in the Face of TragedyPromotional Products are a powerful and occasionally transformative fundraising medium - but where does one draw the line between helping the cause and shameless profiteering? In this Episode, listen in as a new to the industry Canadian Promotional Products Distributor shares her journey intertwined with the community of Humboldt as they dealt with the tragedy that befell their hockey heroes, the Humboldt Broncos of Saskatoon (photo credit: @bulkhockey)
2018-06-2955 min
Purpose is the 5th P of Marketing - Find Out WhyJess Ekstrom - Headbands Of HopeKindness for children making a journey with cancer in their lives is one of the purest forms - listen in on Jess Ekstrom and how her response to what she encountered working with those children formed the basis for her social enterprise. The result - over 200,000 free headbands given to kids across the nation, in-hospital proms and more. Find Headbands of Hope promo at Bam Bams!
Jess will also be speaking at the PPAI Women's Leadership Conference 6/25/18 -http://www.ppai.org/events/women-s-leadership-conference-2018-wlc/
2018-06-1526 min
Purpose is the 5th P of Marketing - Find Out WhyInaugural Episode: Becoming a (B)enefit CorporationDanny Rosin of Brand Fuel & BandTogether NC and Denise Tascereau from Fairware joined me for this insightful interview with 2015 Global B Corp MVP Christina Noel from Arc Benders in Raleigh, NC for a discussion about the ways purpose-driven Organizations are rallying around B Corp Certification and the economics of purpose driven business as a catalyst for social change.
2018-06-0550 min
So, You're in Sales?Purpose in Business (PromoCares Genesis Episode)Band Together NC. PPAI Board of Directors. PromoKitchen co-founder. Husband, father and all around great guy Danny Rosin and I discuss the myriad possibilities inherent in seeing businesses pivot toward inspiring and rewarding good within the ranks of their employees, the benefits of finding purpose beyond money and the not-so-hidden value in doing meaningful work in the communities in which we conduct our business
2017-12-1332 min