Shows
The Digital PR Podcast#34 Is Digital PR The Future Of Marketing? with Rand FishkinIn this episode of the Digital PR Podcast, Louise Parker and Stephen Baker are joined by Rand Fishkin, co-founder of SparkToro and long-time trailblazer in digital marketing, for a conversation about what’s next for PR in an AI-forward industry. They explore why a fixation on backlinks is no longer fit for purpose, and how a smarter, audience-first approach is key to long-term success. Rand unpacks the growing importance of brand context, trusted sources of influence and real visibility. From TikTok to Reddit, search engines to social feeds, it’s clear that the future of PR lies in where peop...2025-06-2650 min
Linking Out LoudHow AI is Redefining Good PR (And The Ethical Considerations Behind This) | Raquel PintoIn this episode, Raquel Pinto joins the podcast to explore how AI is changing digital PR and what makes a campaign successful. We discuss the shift from traditional Google-focused strategies to now wanting to gain visibility in AI overviews. We also go through some of the more practical ways PR professionals are using AI as a creative springboard while maintaining essential human elements like strategic thinking and emotional storytelling. We also cover the ethical boundaries of AI and why transparency, human oversight, and clear company policies are key for responsible AI use in PR.Follow Raquel on...2025-06-1139 min
The Digital PR Podcast#33 Rethinking Link Building in Digital PR with Stephanie FinchIn this episode of the Digital PR Podcast, Louise Parker is joined by Stephanie Finch to explore the evolving landscape of digital PR – with a particular focus on the growing challenges of link building. As media policies shift and AI transforms how we search, they discuss why it’s time to rethink traditional success metrics. From declining link-to-coverage ratios to the rising importance of brand visibility, this conversation unpacks how digital PR teams can realign client expectations and stay ahead in a changing search landscape.00:00:00 – The Changing Landscape of Digital PR: Lou and Steph reflect on the broade...2025-05-2921 min
The Digital PR Podcast#32 AI-Powered Digital PR with Raquel PintoIn this episode of the Digital PR Podcast, Steve Baker is joined by Raquel Pinto, a digital PR expert at Propellernet, to explore how AI is transforming media outreach. Rather than just a content tool, Raquel sees AI as a strategic thinking partner – helping PR professionals work faster, think sharper, and pitch more effectively. From treating AI like an intern to stress-testing hooks and unearthing niche audience insights, she shares how tools like ChatGPT and Perplexity are helping her deliver more focused, personalised outreach. Join us for a conversation that challenges traditional PR practices as we know them!...2025-05-1534 min
The Digital PR Podcast#31 How To Future-Proof Your PR Reporting with Stella BaylesIn this episode of the Digital PR Podcast, we’re joined by Stella Bayles, Co-Founder and Director of PR Tool CoverageBook and author of ‘PR's Digital Resolution’, to talk about how PR measurement is evolving – and where it still needs to catch up. Stella shares her perspective on how automation, AI, and SEO techniques have transformed PR reporting, from saving time to proving true business impact. Join us for a conversation that challenges traditional PR practices as we know them!Try the CoverageBook calculator here.00:05:30 - CoverageBook: Stella explains the creation of CoverageBook, highlighting its aim to s...2025-05-0143 min
The Digital PR Podcast#30 Harnessing AI in Digital PR with Alex Cassidy In this episode of the Digital PR Podcast, we’re joined by Alex Cassidy, Head of Digital PR at Distinctly, to talk about all things AI and how it’s reshaping our industry. From setting up an internal AI task force to exploring the limits (and risks) of generative tools, Alex shares his view on what’s working, what isn’t, and why human insight still matters. We dig into how AI can be used to sharpen headlines, streamline processes, and even build out creative tools – while also questioning where it might be harming originality or undermining trust. Join us for a c...2025-04-1752 min
The Digital PR Podcast#29 Bad Hiring, Burnout, and Building a Career You Love with Lauren Spearman In this episode of The Digital PR Podcast, we had the pleasure of speaking with Lauren Spearman, a TikTok creator and marketing expert with a wealth of experience from top brands like Benefit Cosmetics and Made.com. Lauren shared her journey through the ever-evolving marketing landscape, her advocacy for fair hiring practices, and provided invaluable advice for both job seekers and hiring managers alike. Join us for a conversation that challenges traditional PR practices as we know them!00:02:19 - Lauren's Career Journey: Lauren shares her career path, illustrating her transition from sales to marketing.00:10:24...2025-04-0344 min
The Digital PR Podcast#28 How To Win International PR Coverage with Charlie ClarkIn this episode of The Digital PR Podcast, we had the pleasure of speaking with Charlie Clark, founder of Minty Digital, a search marketing agency based in sunny Barcelona. We explored the intricacies of digital PR in Europe and the cultural nuances involved in pitching to journalists in Spain. Charlie highlighted the significance of cultivating a diverse and inclusive workplace culture, as well as the varying link-building strategies employed across different regions. Join us for a conversation that challenges traditional PR practices as we know them!00:01:30 - Charlie Clark's Career Journey: Charlie shares his background from SEO...2025-03-2035 min
The Digital PR Podcast#27 Is TikTok the New Search Engine? with Ray SaddiqIn this episode of The Digital PR Podcast, we dive into the evolving landscape of search and social media with Ray Saddiq, the Global Head of Marketing at Rise at Seven. We discuss if TikTok is a search engine, exploring how user behaviour is shifting and how social platforms are redefining the search journey. Ray shares his insights on the unique features of TikTok that make it a powerful tool for brands, the importance of understanding the consumer journey and how businesses can effectively leverage TikTok for marketing. Join the conversation that challenges traditional PR practices as we know...2025-03-0640 min
The Digital PR Podcast#26 The Truth About In-House PR with Sophie Mawby In this episode of the Digital PR Podcast, we had the pleasure of speaking with Sophie Mawby, a seasoned in-house PR professional with 20 years experience under her belt. Sophie shared her journey into the world of PR, from her early work experience at a small agency to her current role as Head of Communications at Yoto, a children’s audio platform. We discussed how the rise of influencer marketing and social media has changed the PR landscape, as well as the importance of staying curious and open-minded about new trends and tools. Join the conversation that challenges traditional PR pr...2025-02-2038 min
The Digital PR Podcast#25 Importance of Brand Building with Stephen KenwrightIn this episode of the Digital PR Podcast, Steve and Lou welcome Stephen Kenwright, the Director of Strategy and Digital Marketing at Ride Shotgun, a brand and creative agency. Stephen, who is also known for being the co-founder of Rise at Seven, shares his insights on the evolving landscape of digital PR and the critical role of brand building in this space. Join the conversation that challenges traditional PR practices as we know them!00:00:00 - Introduction to Stephen Kenwright - Welcome Stephen Kenwright, Director of Strategy and Digital Marketing at Ride Shotgun, as he shares insights on...2025-02-0639 min
The Digital PR Podcast#24 Controversy of Coverage Guarantees with Paul Stollery Steve and Lou are joined by Paul Stollery, Co-Founder and Creative Director of Hard Numbers. Paul shares his journey from SEO to founding his own agency during 2020 and highlights the importance of measurement and accountability in PR. Addressing the somewhat controversial topic of coverage guarantees and the evolving landscape of digital PR, they discuss a unique model that promises clients specific media coverage targets. Join the conversation that challenges traditional PR practices as we know them!00:00:00 - Introduction to Season 3 - Lou and Steve introduce the third season of the podcast and welcome guest Paul Stollery.2025-01-2338 min
The Digital PR PodcastThe Digital PR Podcast Season 3 TrailerSteve and Lou are back with a brand-new season of the Digital PR Podcast! We will be bringing you more incredible guests and lots of interesting conversations we can’t wait for you to hear. Make sure to follow so you don’t miss an episode!2025-01-1600 min
Human Powered: High-performing agency & consultancy teamsUsing cognitive behavioural coaching so leaders and their businesses thrive - with Nikki GatenbyHow do you become truly self-aware as a business leader?
Nikki Gatenby is a Non-Exec Director, Cognitive Behavioural Coach and bestselling author of 2 books. She has 25 years of agency experience including 10 years running the agency, Propellernet.
In this episode, Nikki shares how she:
Articulates business visions in a novel way so they’re memorable and easy to understand
Pushes for a culture where everyone can say when things aren’t working so they all develop and grow
Looks after people's wellbeing and avoids them burning out by regularly asking 4 simple questions
Brings in ba...2024-12-0333 min
The Digital PR Podcast#23 The Perfect Pitch with Maddie DaviesIn this minisode, Steve is joined by Digital PR Director Maddie Davies, for a chat about how tapping into your client's niche can give a fresh perspective on current events, awareness days, pop culture and seasonality. They cover how to find an in for your client to get their voice heard and cut through the noise.00:00:00 - Introduction: Maddie returns to the Digital PR Podcast and sets the stage for discussing the importance of pitch emails.00:01:00 - The Importance of Pitch Emails: Maddie explains why pitch emails are crucial in PR, emphasising the...2024-11-2126 min
The Digital PR PodcastJournalists with Katie-Anne Gupwell Re-RunA lifestyle reporter for The Daily Star, Katie-Anne shares her journey from Wales Online to The Daily Star, where she covers a diverse range of topics including health, beauty, fashion, and real-life stories. We delve into Katie-Anne’s typical working day, exploring her shift patterns, story pitching processes, and how she finds inspiration for her articles. She emphasises the importance of topicality and quirkiness in pitches, highlighting that PR professionals should aim to present ideas that resonate with current trends.00:00:00 - Introduction to Season 2 Louise Parker and Steve Baker welcome listeners to the second season of...2024-11-0731 min
The Digital PR Podcast#11 Return To Office or Work From Home? with Mary Hickey and Rich Leigh Re-RunWe're joined by Mary Hickey, Senior Digital PR Manager at North and Rich Leigh, Founder and CEO of Radioactive PR. The episode dives into the ongoing debate about remote work versus in-office work, particularly in the context of the post-pandemic world. Throughout the episode, we explore the pros and cons of different working arrangements, the impact on creativity and collaboration, and the challenges of retaining talent in a competitive market.00:00:00 - Welcome to Season 2 Join Louise Parker and Steve Baker as they kick off the second season of the Digital PR Podcast.00:01:31...2024-10-311h 10
The Digital PR PodcastThe Rise of Digital PR Freelancers with Isa Lavahun Re-RunLouise & Steve welcome Isa Lavahun, a seasoned freelance search strategist with 15 years of experience in digital PR, content, social media and influencer marketing. Isa shares her journey from working at Propellernet to becoming a freelancer, highlighting the pros and cons of each role she has taken on, including her experiences in both agency and client-side positions.00:00:07 - Welcome to Season Two Louise Parker and Steve Baker introduce the second season of the Digital PR Podcast, highlighting the exciting topics and guests to come.00:01:31 - Guest Introduction Freelance search strategist Isa Lavaughan shares her extensive background...2024-10-2451 min
The Digital PR PodcastCrisis Comms with Andy Barr Re-RunWe had the pleasure of interviewing Luke Cope, co-founder of Bottled Imagination. He shared insights into how he approaches company culture as a start-up agency, emphasising the importance of creating a culture based on values and employee input rather than just superficial perks. We discussed the work-life balance and motivation strategies for employees.00:00:00 - Introduction to Digital PR Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, as they discuss the evolving landscape of digital PR and introduce their guest, Luke Cope.00:01:30 - Meet Luke Cope Luke shares...2024-10-1741 min
The Digital PR PodcastA Client's Perspective with Amy Smithers Re-RunAmy Smithers, Head of Communications at GetAgent, shares her extensive background in journalism & digital PR, particularly within the property sector, and explains her transition from agency to in-house roles. We discuss the challenges and rewards of collaborating with agencies, the significance of quality over quantity in PR results, and the evolving role of AI in the industry.00:00:07 - Introduction to Season Two Louise and Steve welcome listeners back to the Digital PR Podcast, introducing the exciting topics and guests lined up for the new season, including crisis communications and insights from in-house clients.00:01:31...2024-10-1038 min
The Digital PR PodcastDigital PR in the US with Bri Godwin Huyke Re-RunThis week we're discussing digital PR in the US with Bri Godwin Huyke, noting that it is still developing compared to the UK, with many clients lacking a foundational understanding of its benefits. We touch on the differences in pitching styles between US and UK journalists and explore the significance of relevance in link building & differences in client expectations.00:00:07 - Introduction to Season Two Louise Parker and Steve Baker welcome listeners back to the Digital PR Podcast for its second season, highlighting exciting topics and a new sponsor.00:01:31 - Guest Introduction: Bri Godwin-Hoyk...2024-10-0347 min
The Digital PR PodcastUnderstanding Strategy in Digital PR with Sophie Coley Re-RunIn this episode we welcome the Director of Strategy at Propellernet, Sophie Coley, to discuss the intricacies of digital PR strategy. With over 15 years of experience at Propellernet, Sophie shared her journey from a PR intern to a strategic leader. We discussed the significance of client collaboration in developing effective strategies, noting that clients with a strong strategic appetite tend to yield better results. We touched on the challenges of selling strategy to clients, the importance of ongoing reporting, and how to keep strategies on track. Sophie emphasised strategies should evolve rather than be constantly tweaked in response to...2024-09-2649 min
The Digital PR Podcast#22 Wonky Career Paths: The Power of Transferable Skills with Chloe TicknerNot everyone in Digital PR has a traditional or linear career path. But will that set you back in the short, medium or long term? Steve wants to find out, so join us as he delves into Chloe's intriguing career journey, which she describes as a "wonky" or "squiggly" path into the world of PR, starting with a degree in biomedical science! Chloe highlights the importance of being proactive, willing to learn, and adapting to new challenges, especially when working with clients from different industries.00:00:00 - Introduction to the Podcast and Guest Steve Baker introduces the Digital...2024-08-2223 min
The Digital PR PodcastMinisode #10: Wonky career paths with Chloe TicknerThe journey into PR and marketing isn’t always linear. Whilst many professions require a related degree in order to jump on the ladder, the same can’t be said for PR, making it an industry where people with many different backgrounds and interests can thrive. This week, Steve has a chat with Senior Digital PR Executive Chloe Tickner, whose “squiggly” career path led her from biomedical science, to tour operator in The Philippines, to Propellernet. 2024-08-1523 min
The Digital PR Podcast#21 Digital PR in Germany with Lena TheesIn this episode of the Digital PR Podcast, Steve chatted to Lena Thees, a Senior Digital PR Executive at Propellernet who specialises in the German market. Lena shared insights into the differences between the German and UK media landscapes, highlighting the formality and longer lead times in Germany. She emphasised the importance of being direct and avoiding clickbait when pitching to German journalists. Lena also provided valuable tips for those looking to secure coverage in Germany, such as planning ahead, being patient, and setting appropriate goals.00:01:30 - Lena's Career Journey: Lena shares her background, including her move...2024-08-0124 min
The Drum PodcastEuro 2024 wrap-up: The winners and losers (on and off the pitch)Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers. Hosted on Acast. See acast.com/privacy for more information.2024-07-2629 min
BuzzStream Digital PR and Link Building PodcastHow to Generate Creative Content Ideas With Abi BennettsIn this episode of the BuzzStream Podcast, Vince Nero chats with Abi Bennetts, the Digital PR Director at PropellerNet.
They discuss creating engaging content for seemingly "boring" industries and the importance of relevancy, as well as share invaluable tips for successful digital PR campaigns.
⭐️ Key Takeaways:
1. Dive Deep into Subtopics and Pain Points: Explore the subtopics and specific services your client offers to find interesting content angles.
2. Use the "Three Whys" Framework: Ensure content relevancy by asking why it’s interesting, why now, and why your brand.
3. Validate Ideas Rigorously: Conduct thorough validation, including preliminary data checks and te...2024-07-2546 min
The Digital PR Podcast#20 Navigating Client Relationships: Red & Green Flags with Stephanie FinchWhat makes the perfect client relationship? It’s a question almost as old as agency land itself, and one that every PR has a different answer to. This week, Steve sits down with Digital PR Director and industry veteran Stephanie Finch, who’s put together a list of client red and green flags to look out for. We talk early signs of a good client, behavioural patterns and breaking down how the PR world has changed over her many years in the industry. From onboarding comms to creative process, these tips will help your client relationships to run smoother than...2024-07-1730 min
The Digital PR PodcastMinisode #8: Client red and green flags with Stephanie FinchWhat makes the perfect client relationship? It’s a question almost as old as agency land itself, and one that every PR has a different answer to. This week, Steve sits down with Digital PR Director and industry veteran Stephanie Finch, who’s put together a list of client red and green flags to look out for. From onboarding comms to creative process, these tips will help your client relationships to run smoother than ever.2024-07-0430 min
The PR Podcast180. Stephen Baker, Head of PR at Propellernet, on Digital PRWhat is Digital PR? And how can you use it effectively?
Stephen Baker has 17 years’ experience as a PR professional having started in traditional PR before moving into digital with Propellernet in 2011. He now manages a growing team of 13 people and is responsible for their ongoing development, ensuring everyone is motivated, happy and delivering their best work. He also co-hosts the Digital PR Podcast with Louise Parker.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news ge...2024-07-0133 min
The Digital PR Podcast#19 Team-First Culture in a Remote-First World with Alessandra CarribanThe working world has changed immeasurably over the past 5 years. When the pandemic launched us from Mon-Fri 9-5 office hours to fully remote, no one could have predicted what things would look like down the line, and it feels like every agency is doing things differently. Steve is joined by Digital PR Manager Alessandra Carriban, to talk about all of the ways in which the Propellernet team keep momentum up when many of us are apart. We explore the unique working setup at our agency, which emphasises autonomy and a flat structure, allowing everyone to contribute regardless of their...2024-06-2721 min
The Digital PR Podcast#18 Understanding Digital PR Personalities and Managing Mental Health with Abi Bennetts & Richard PaulIn this Minisode, join Digital PR Director, Abi Bennetts and PR Creative Director, Richard Paul as they have a bumper conversation about PR personalities and managing your mental health. They delve into burnout red flags, conscientiousness and why sometimes, the best thing to do to protect your mental health at work is to walk away. Enjoy!00:00:00 - Introduction to the Podcast Welcome to the Digital PR Podcast, where Steve Baker introduces the episode and discusses the upcoming mini episodes00:01:30 - Mental Health and Burnout in PR Abi Bennett shares her personal experience with burnout and...2024-06-2047 min
The Beautiful Business PodcastEmbracing Future-Facing Leadership in the Age of AI with Nikki GatenbyIn this episode of the Beautiful Business podcast, host Chloe interviews Nikki Gatenby, a leading figure in the agency world known for delivering outstanding results. Nikki shares her insights on building successful businesses that balance purpose, positioning, people, product, planet, and platforms.Drawing from her experience transforming Propellernet into a global marketing organisation and SAAS provider, Nikki discusses the key elements of creating a thriving workplace culture that prioritises well-being and innovation. She also explores her passion for AI and its potential impact on the creative industry, addressing both its opportunities and challenges.As a...2024-06-0449 min
The Digital PR Podcast#17 A Journalist's Perspective on Digital PR with Katie-Ann GupwellA lifestyle reporter for The Daily Star, Katie-Anne shares her journey from Wales Online to The Daily Star, where she covers a diverse range of topics including health, beauty, fashion, and real-life stories. We delve into Katie-Anne’s typical working day, exploring her shift patterns, story pitching processes, and how she finds inspiration for her articles. She emphasises the importance of topicality and quirkiness in pitches, highlighting that PR professionals should aim to present ideas that resonate with current trends.00:00:00 - Introduction to Season 2: Louise Parker and Steve Baker welcome listeners to the second season of...2023-10-1931 min
The Digital PR Podcast#16 Back To Digital PR Basics with Stephanie FinchFor this minisode with the Propellernet Digital PR team, we're taking it all the way back to basics with the age old question - what is Digital PR? To give you all the answers, we call on Digital PR Director Steph Finch, who has been in the game since link building was even called link building. Hailing from a totally digital background, and bringing over 10 years of experience to the table, Steph talks about what advice she'd give to people wanting to entre the industry, her favourite campaigns, and why she doesn't actually like the term 'Digital PR'.2023-10-1722 min
The Digital PR Podcast#15 Embracing Flexibility in Agency Work with Mary Hickey and Rich LeighWe're joined by Mary Hickey, Senior Digital PR Manager at North and Rich Leigh, Founder and CEO of Radioactive PR. The episode dives into the ongoing debate about remote work versus in-office work, particularly in the context of the post-pandemic world. Throughout the episode, we explore the pros and cons of different working arrangements, the impact on creativity and collaboration, and the challenges of retaining talent in a competitive market.00:00:00 - Welcome: Join Louise Parker and Steve Baker as they kick off the Digital PR Podcast.00:01:31 - Introducing the Guests: Meet Mary Hickey...2023-10-121h 10
The Digital PR Podcast#14 Creating Great Ideas in Digital PR with Richard PaulOn this week's minisode, Steve is joined by Richard Paul, Propellernet's PR Creative Director. This time it's all about ideas, with conversation topics including creative campaigns, how to overcome an ideas block, and what Richard does in the shower that Steve does in the car...00:00:05 - Introduction to the Digital PR Podcast: Louise introduces the new season of the podcast, featuring mini episodes with guests from the Digital PR team at Propellernet.00:00:30 - Richard Hall's Career Journey: Richard shares his unique path to becoming the creative director at Propellernet, detailing his background in...2023-10-1019 min
The Digital PR Podcast#13 Navigating the Freelance Landscape in Digital PR with Isa LavahunLouise & Steve welcome Isa Lavahun, a seasoned freelance search strategist with 15 years of experience in digital PR, content, social media and influencer marketing. Isa shares her journey from working at Propellernet to becoming a freelancer, highlighting the pros and cons of each role she has taken on, including her experiences in both agency and client-side positions.00:00:07 - Welcome: Louise Parker and Steve Baker introduce the Digital PR Podcast, highlighting the exciting topics and guests to come.00:01:31 - Guest Introduction: Freelance search strategist Isa Lavaughan shares her extensive background in digital PR, content, and influencer marketing...2023-10-0551 min
The Digital PR Podcast#12 Finding Your Niche with Maddie DaviesEveryone knows that PR calendars flow on a combination of current events, awareness days, pop culture and seasonality. Sometimes, though, it can be tricky to find an in for your client to get their voice heard above the noise, especially if their offering is seemingly unrelated. This week, Steve is joined by Digital PR Director Maddie Davies, for a chat about how tapping into your client's niche can give a fresh perspective. She details how it worked for one of Propellernet's most successful reactive campaigns, and touches on her favourite niche-based OOH campaign and content campaigns too.2023-10-0321 min
The Digital PR Podcast#11 Crisis Comms: How to Avoid a PR Disaster with Andy BarrLou & Steve welcome Andy Barr, the CEO of the award-winning agency 10 Yetis Digital. With nearly 20 years of experience in the industry, Andy shares his insights on digital PR, crisis communications and the evolution of the field. We kick off the conversation by discussing Andy’s diverse background, which includes stints in political analysis and financial services before he ventured into the world of PR. He reflects on how he transitioned from crisis communications to digital PR, emphasising the importance of links and SEO in modern PR strategies. Throughout, Andy offers practical advice on handling PR crises, emphasising transparency and th...2023-09-2841 min
The Digital PR Podcast#10 Embracing AI in Digital PR with Raquel PintoFor this week's minisode, Lou grabs a quick chat with Propellernet's resident AI whizz, Digital PR Executive Raquel Pinto. Raquel uses AI throughout her work practices, from planning to campaign ideation, and is a huge advocate for AI experimentation across her various social media channels. If you're looking for some great AI insights, you've found the right place.00:00:01 - Introduction to the Minisode Louise introduces the new season of the Digital PR Podcast, featuring mini episodes with team members discussing current topics of interest.00:01:05 - Raquel's Career Journey Raquel shares her unique background transitioning from...2023-09-2613 min
The Digital PR Podcast#9 Building Successful Agency Relationships: A Client's Perspective with Amy SmithersAmy Smithers, Head of Communications at GetAgent, shares her extensive background in journalism & digital PR, particularly within the property sector, and explains her transition from agency to in-house roles. We discuss the challenges and rewards of collaborating with agencies, the significance of quality over quantity in PR results, and the evolving role of AI in the industry.00:00:07 - Introduction to Season Two Louise and Steve welcome listeners back to the Digital PR Podcast, introducing the exciting topics and guests lined up for the new season, including crisis communications and insights from in-house clients.00:01:31...2023-09-2138 min
The Digital PR Podcast#8 Leveraging Twitter for Digital PR Success with Abi BennettsFor the first mini episode of the season, Lou catches up with Digital PR Director at Propellernet, Abi Bennetts. They discuss the pros and cons of using Twitter or X for Digital PR, building your personal brand and tips and advice for using the platform in your day-to-day.00:00:05 - Introduction to the Minisode Louise introduces the new mini episodes of the Digital PR Podcast featuring members of the Propellernet team, starting with Abby.00:01:34 - Abby's Journey in Digital PR Abby shares her background and experiences in digital PR, detailing her career progression and the opportunities...2023-09-1820 min
The Digital PR Podcast#7 Digital PR in the US with Bri Godwin HuykeThis week we're discussing digital PR in the US with Bri Godwin Huyke, noting that it is still developing compared to the UK, with many clients lacking a foundational understanding of its benefits. We touch on the differences in pitching styles between US and UK journalists and explore the significance of relevance in link building & differences in client expectations. 00:00:07 - Introduction to Season Two Louise Parker and Steve Baker welcome listeners back to the Digital PR Podcast for its second season, highlighting exciting topics and a new sponsor.00:01:31 - Guest Introduction: Bri Godwin-Hoyk...2023-09-1447 min
PR Resolution podcastHow to Make Your Agency ProfitableHow healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work?
If your agency finances are feeling like a challenge right now you’re not alone.
Research has confirmed that PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators (Provoke 100 research) found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn.
Although agencies can’t control...2023-09-0743 min
The Drum PodcastWhat are the most exciting ways marketers are using data?It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?Senior tech reporter Chris Sutcliffe is joined by Andrea Villa, paid media analyst, Brave Bison; Natasha Willmott, head of proposition activation, Indicia Worldwide; Richard Chapman, social data director, Ogilvy UK; and Sophie Coley, director of...2023-05-1139 min
Let's Talk Link BuildingUsing PR to Build Backlinks to Commercial Pages with Abigail BennettsIn this episode, Abigail Bennetts, Digital PR Manager at Propellernet, walks us through her Digital PR background and how she started with Link Building.We discuss the benefits of no-follow, affiliate, and brand mentions links in terms of stats for commercial websites. We also dive into her favorite link building strategies, in particular responsive HERO link building for category and product pages. We close this episode with some tips from Abigail to stay creative while ideating campaigns, whether you work with an agency, or are doing it on your own. Connect with Abigail on Twitter a...2023-03-0332 min
The Digital PR Podcast#6 Understanding Strategy in Digital PR with Sophie ColeyIn this episode we welcome the Director of Strategy at Propellernet, Sophie Coley, to discuss the intricacies of digital PR strategy. With over 15 years of experience at Propellernet, Sophie shared her journey from a PR intern to a strategic leader. We discussed the significance of client collaboration in developing effective strategies, noting that clients with a strong strategic appetite tend to yield better results. We touched on the challenges of selling strategy to clients, the importance of ongoing reporting, and how to keep strategies on track. Sophie emphasised strategies should evolve rather than be constantly tweaked in response to...2023-02-0149 min
The Digital PR Podcast#5 New Business Pitching with Mark PerkinsSteve and Lou welcome PR Creative Director Mark Perkins! With nearly 25 years of experience in agency life, Mark shares his insights on the evolving landscape of digital PR, particularly focusing on the nuances of new business pitching. We dive into the complexities of what makes a successful pitch, emphasising that while creative ideas are crucial, they are not the sole factor in winning a client. Mark highlights the importance of understanding the brand, audience, and market dynamics before jumping into creative brainstorming. He stresses the need for a solid strategy based on human insights, which can often be the...2023-01-2557 min
The Digital PR Podcast#4 Navigating Relevancy in Digital PR with Gisele NavarroWe had the pleasure of speaking with Gisele Navarro, co-founder of Neomam, renown for exceptional hero content. As we delved into the topic of relevancy in digital PR, Gisele shared her insights on how the concept of relevance has evolved over the years, particularly in the context of link building and content creation. Throughout our conversation, we explored the challenges of defining relevance, especially when it comes to balancing SEO needs with brand messaging. Gisele pointed out that many professionals in the industry tend to be too literal in their interpretation of relevance, which can stifle creativity and limit...2023-01-181h 02
The Digital PR Podcast#3 The Evolution of Agency Culture with Luke CopeWe had the pleasure of interviewing Luke Cope, co-founder of Bottled Imagination. He shared insights into how he approaches company culture as a start-up agency, emphasising the importance of creating a culture based on values and employee input rather than just superficial perks. We discussed the work-life balance and motivation strategies for employees.00:00:00 - Introduction to Digital PR Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, as they discuss the evolving landscape of digital PR and introduce their guest, Luke Cope.00:01:30 - Meet Luke Cope Luke shares...2023-01-111h 00
The Digital PR Podcast#2 Reactive PR with Sophie RhoneWe chat all things reactive PR and newsjacking with experienced digital PR specialist and SEO speaker, Sophie Rhone. The episode dives into the critical importance of putting clients at the very heart of conversations and explores strategies to reach a larger audience through timely, relevant, and engaging content. We delved into the benefits of reactive PR, such as engaging with trending topics and breaking news to capture audience attention. 00:00:00 - Introduction to Digital PR Welcome to the Digital PR Podcast, where hosts Steve Baker and Louise Parker introduce the topic of reactive PR and newsjacking.2023-01-0540 min
The Digital PR Podcast#1 The Power of Creativity with Mark RofeDigital PR expert, Mark Rofe is known for his creative and unconventional campaigns. He shared his insights on creativity and highlighted some of his favourite campaigns, such as the Duolingo tattoo translation service and the German rail network's Doppelganger Destinations campaign. Mark's perspective on creativity and problem-solving provided valuable insights for both new and experienced professionals in the industry.00:00:00 - Introduction to the Podcast Welcome to the Digital PR Podcast where our hosts discuss the evolution and current state of the digital PR industry.00:01:07 - Meet Mark Rofe Introduction of our guest, a digital PR...2022-12-1353 min
The Digital PR PodcastIntroducing The Digital PR PodcastLouise Parker and Steve Baker have both been working in the digital PR space for over 10 years now and, in the last few years, they have seen the industry explode along with a lot of interesting conversations. So, we wanted to introduce The Digital PR Podcast to cover just that, what Lou and Steve chat about each day and introduce some amazing guests across the series to cover all the big topics! Stay tuned to find out more.2022-12-0902 min
10q Interview with Chris HutchingsLouise Parker | 10q InterviewIn this episode of 10q Interview I talk to the very engaging Louise Parker.Louise is head of PR at Brighton based marketing agency, Propellernet and also a bit of a rising star on TikTok with her digital PR based comedy.I really enjoyed my chat with Louise and we covered many things including dreaming of being a kids tv presenter, the perils of trying to describe what digital pr is and going for it on TikTok.Louise also shared her thoughts on anxiety, pretending to be an extrovert as an introvert and th...2022-08-021h 36
The Drum Arms PodcastAre agency business models fit for purpose?On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs.
After Keith Weed argued that many agencies are failing to meet the specific needs of their partners, we ask a panel of experts from across the marketing industry how they think about their own models.
This week we are joined by:
• Natasha Potashnik, SVP and Partner, Known
• Chris Woodward, UK group managing director, Oliver
• Shana Bellot, head of business partnerships and account management, Strawberryfrog
• Georgie Monaghan, marketing director, Propellernet2022-04-0133 min
The Drum PodcastAre agency business models fit for purpose?On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs. After Keith Weed argued that many agencies are failing to meet the specific needs of their partners, we ask a panel of experts from across the marketing industry how they think about their own models.This week we are joined by:• Natasha Potashnik, SVP and Partner, Known• Chris Woodward, UK group managing director, Oliver• Shana Bellot, head of business partnerships and account management, Strawberryfrog• Georgie Monaghan, marketing director, Propellernet Hosted on Acast. See acast.com/privacy...2022-04-0133 min
we got thisTrust, freedom and responsibility - becoming a self organising company with Luke Kyte PART 2Part 2 of 2. Following a cultural revolution, Reddico was named the 4th best place to work in the UK in 2020. Luke Kyte, Reddico's Head of Culture, shares the story behind the revolution and the journey that allowed them to become a self-organising company.
Episode shownotes - www.human.pm/wegotthis
Episode transcript - https://www.human.pm/post/wgt-becoming-a-self-organising-company-with-luke-kyte-part-1-transcript
SELECTED LINKS FROM THE EPISODE
Website - http://reddico.co.uk
LinkedIn - https://www.linkedin.com/in/luke-kyte/
Twitter - @LukeKyte101
Propellernet - https://www...2021-05-2632 min
we got thisTrust, freedom and responsibility - becoming a self organising company with Luke Kyte PART 1Following a cultural revolution, Reddico was named the 4th best place to work in the UK in 2020. Luke Kyte, Reddico's Head of Culture, shares the story behind the revolution and the journey that allowed them to become a self-organising company. Part 1 of 2.
Episode shownotes - www.human.pm/wegotthis
Episode transcript - https://www.human.pm/post/wgt-becoming-a-self-organising-company-with-luke-kyte-part-1-transcript
SELECTED LINKS FROM THE EPISODE
Website - http://reddico.co.uk
LinkedIn - https://www.linkedin.com/in/luke-kyte/
Twitter - @LukeKyte101
Propellernet - https://www...2021-05-1944 min
we got thisDemotivated vs unmotivated employees with Andrea StrohmayrVirtual coffee catch up with Andrea Strohmayr from Culture By Design. We talk about dealing with lack of motivation on your team and when is it a result of a bad environment and when it's the individuals that need to do some heavy lifting. We also discuss the role of systems, especially the educational system, outside of our organisations that shape people and how/whether they will reach their potential.
SELECTED LINKS FROM THE EPISODE
Episode show notes - https://www.human.pm/wegotthis
Episode transcript - https://www.human.pm/blog/categories...2021-04-2843 min
20 Minute MarketingThe Digital PR Boom | Louise Parker From Propellernet | 20 Minute Marketing #66It's been a long time coming, but we're very excited to share an episode that is all about digital PR! This week, we're joined by Louise Parker, who is the PR Director at Propellernet. Louise has been in the PR industry for several years and has been a big contributor to the rising popularity of the industry.During the episode, Louise shares insights on why the PR industry has exploded over the past few years. We talk about how it has become an integral part of digital marketing and the SEO benefits that it offers. Louise also shares insights...2021-02-2425 min
20 Minute MarketingThe Digital PR Boom | Louise Parker From Propellernet | 20 Minute Marketing #66It's been a long time coming, but we're very excited to share an episode that is all about digital PR! This week, we're joined by Louise Parker, who is the PR Director at Propellernet. Louise has been in the PR industry for several years and has been a big contributor to the rising popularity of the industry.
During the episode, Louise shares insights on why the PR industry has exploded over the past few years. We talk about how it has become an integral part of digital marketing and the SEO benefits that it offers. Louise also...2021-02-2425 min
The PR Hub PodcastSeason 2, Episode 13: "Is it called a tiktok?"This time on the pod Adam and Jon chat to Louise Parker, Digital PR Director at Brighton-based firm, Propellernet, about the short-form video world of TikTok, the attraction of digital PR and how it's changed over the course of her career, and how to convince clients that there are better ways to measure a PR campaign than outdated measures (we're looking at you, AVE).
Follow Louise on Twitter @LousieVParker or check out her self-described niche tiktoks @louise_digitalpr. Neither Adam or Jon are on TikTok (yet!) but you can stalk them on Twitter at @AdamTuckwell and @JonWilcox...2020-10-2052 min
The Menopause Mindset21 Asking for Help with Nikki GatenbyJoin me as I chat to Nikki Gatenby, co-founder of Menopoised. We talk about her success with the menopause magnet and why she became so passionate about it (hint: because it reduced her hot flushes by 90%!). We discuss menopause in the workplace and how reducing shame around menopause by opening up the conversation is one of the best things we can do to smash the taboo. If you’re going into business or you’re in business we also talk about the one thing you must do if you’re in peri menopause or menopause. We also dip into running, s...2020-08-1834 min
The LeaderX Podcast with Lucy BarkasThe LeaderX Podcast - Nikki Gatenby on engagement and menopauseWho wants to talk menopause? Well that's the point - in this episode, Nikki Gatenby talk business, engagement and the final taboo of menopause.You might not think it effects you, but everyone will be affected, whether its you, your mum, sister, wife, employee or your boss - so let's start the discussion.Nikki is founder of GatenbysConsulting, a non-exec director, coach and best-selling author of SuperengagedHaving led marketing agencies in London, Paris and latterly Brighton, Nikki is known for supercharging growth – over the last 10 years as MD at Brighton based Propellernet, taking the...2020-07-1537 min
The LOOKOUT Creative Careers PodcastThe LOOKOUT Podcast: ProducingEpisode 6 is about working as a Theatre Producer.
Featuring:
Ruby Glaskin @RubyGlaskin
Ruby is an independent producer and Co-Director of Milk Presents.
Useful links:
www.milkpresents.com
https://chinaplatetheatre.com/optimists
http://www.razecollective.com/
https://www.bac.org.uk/
LOOKOUT Creative Careers is a six-part podcast series aimed at 16 – 24yr olds who might be wondering what to do next and how to get into the creative industries. Thanks to J-Felix and Tru Thoughts for the music and Propellernet for use of...2020-07-0811 minThe LOOKOUT Creative Careers PodcastThe LOOKOUT Podcast: TheatreEpisode 5 is about working in the Theatre industry.
Featuring:
Louise Blackwell @LouiseBLou
Independent Producer Making unusual ideas a reality in a changing world.
Tim Crouch
Tim Crouch is a UK theatre artist based in Brighton. He writes plays, performs in them and takes responsibility for their production. He started to make his own work in 2003. Before then he was an actor.
Useful links:
Royal Central School of Speech and Drama
Edinburgh Fringe Festival
Linda Bloomfield @LindaBxx
LOOKOUT @LOOKOUTBrighton
2020-07-0111 min
She Rebel RadioHow to be Super Engaged and Menopoised® with Nikki Gatenby Nikki Gatenby joins me today, as the author of the bestselling book SuperEngaged and the co- founder of Menopoised®. Menopoised® is a new start up which uses Acupuncture, Chinese medicine practice and consultancy, to change the lives of menopausal women all over the world. Nikki is also the director of Gatensby Consulting where she works with founders, board directors and leaders to develop their strategy and bring their business ideas to life. Prior to this Nikki was the managing director the multi-award winning, global digital marketing company Propellernet. Nikki has been Featured by The Guardian, The Parliament Tr...2020-06-1936 minThe LOOKOUT Creative Careers PodcastThe LOOKOUT Podcast: Film and TVEpisode 2 is about working as a Second Assistant Director in Film and TV.
Featuring:
Helen Fraser
Assistant Director or Second Assistant Director on Dracula by Mark Gatiss and Steven Moffat (2020) Our Ladies (2019) by Michael Caton-Jones and Alan Warner and Hellboy by Andrew Crosby and Mike Mignola (2019)
Glossary:
‘Run the floor’ means organising everything that takes place ‘on set’ in the area where the filming happens.
‘Run off set’ means organising all the activity required to make sure everything is ready for filming ‘on set’ for example all th...2020-06-1007 minThe LOOKOUT Creative Careers PodcastThe LOOKOUT Podcast: FreelancingEpisode 1 is about Freelancing in the creative industries.
Featuring:
Rosie Powell @RosiePFreelance
Brighton based Photographer, Filmmaker and Editor who specialises in live event and performance documentation.
Rifa Thorpe-Tracey @rifa
Events organiser, coach, producer and advocate for inclusivity in tech.
Charlotte Vivian @charl_vivian
Producer with Big Egg Films, Development Director Komedia Productions and Co-Director of LOOKOUT.
Glossary:
Development Director usually means someone who is in charge of fundraising. It can also means someone who is responsible for developing new work and artists.
Re...2020-06-0313 min
The LOOKOUT Creative Careers PodcastA Message Regarding the LOOKOUT Podcast SeriesA quick message from Louise, one of LOOKOUT’s Co-Directors, on releasing the podcasts during the pandemic.
LOOKOUT Creative Careers is a six-part podcast series aimed at 16 – 24yr olds who might be wondering what to do next and how to get into the creative industries. Thanks to J-Felix and Tru Thoughts for the music and Propellernet for use of equipment and space to make the podcast.
Funded by Arts Council England via the National Lottery, Chalk Cliff Trust, Sussex Community Foundation and Brighton & Hove City Council.
2020-05-2001 min
The LOOKOUT Creative Careers PodcastWelcome to the LOOKOUT PodcastLOOKOUT Creative Careers is a six-part podcast series aimed at 16 – 24yr olds who might be wondering what to do next and how to get into the creative industries. Thanks to J-Felix and Tru Thoughts for the music and Propellernet for use of equipment and space to make the podcast.
Funded by Arts Council England via the National Lottery, Chalk Cliff Trust, Sussex Community Foundation and Brighton & Hove City Council.2020-05-2001 min
CultureLab with Aga BajerNikki Gatenby: Putting People and Purpose FirstOur guest today is Nikki Gatenby. Nikki is a business consultant and best selling author, specializing in the field of culture and engagement at work, having been featured in The Guardian, The Times, Management Today, Chamber of Commerce and Corporate Rebels. Over the last 10 years as MD and co-owner of Propellernet, Nikki transformed the Brighton based SEO agency into a global marketing organization and SAAS technology provider, serving the PR, content and search world with coveragebook.com and answerthepublic.com. This, hand in hand with Propellernet, being one of the top 15 Best Places to work in the UK...2020-03-241h 03
Punk CX: Customer Experience Insights with Adrian SwinscoeHow to make your people SUPERENGAGED - Interview with Nikki GatenbyHow to make your people SUPERENGAGED - Interview with Nikki Gatenby, MD of Propellernet, a multi-award winning Brighton-based digital marketing agency that operates globally and the author a new book: Superengaged: How to transform business performance by putting people and purpose first. She joins us today to talk about the new book and what they have done at Propellernet to produce some astounding commercial and engagement numbers.2019-11-2440 min
The Mavericks Unlimited PodcastHow To Drive Super-Engagement In Your Business (with Nikki Gatenby)If you ever thought that putting profit before people is a sustainable business strategy, you need to listen to this episode.
Nikki Gatenby, CEO of Search Listening and Chief Growth Officer of PropellerNet, tells us the story of building one of the most profitable agencies in the country…and they are consistently ranked in the best places to work in the UK as well.
Nikki couldn’t be any more Maverick if she tried and, in this episode, she shares some of the transformational practices that PropellerNet use…and the commercial impact of these. She also t...2019-09-2040 min
LifeDoneDifferent.lyRik Turner and Henrietta Jayden - What would you notice, if you slowed down?We talked to Rik and Hen about the new life they've created and how. They talk to us about:The productivity benefits of slowing downThe importance of taking ownership of how we spend our timeThe importance of understanding when working harder isn't workingFinancial security in the future v being energised and healthy nowThe importance of creating time in order to connect with oneselfRecognising rock bottom'Time' becoming their new currency The vicious circle of the hard working week followed by the getting smashed weekend The crucial difference between knowing what to do and doing it How a focus on his...2019-07-051h 39
Leadership, Brand Strategy & Transformation - Minter DialogueGetting Superengaged Employees and How To Have a Riot at Work with Author and Entrepreneur Nikki GatenbyNikki Gatenby is founder and MD of the marketing agency Propellernet, based in Brighton, UK. She has been consistently described as a Great Boss, running an agency that is cited as a Great Place to Work every year since 2013. Nikki is also author of the best-selling book, SuperEngaged, How to transform business performance by putting people and purpose first. In this conversation, we discuss how Nikki has created such a powerful agency with a super engaged workforce, the lessons learned and how other entrepreneurs and business leaders could create their own super engaged team....2019-05-0440 min
Being Human#44 Superengaged - with Nikki Gatenby> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/
This week on Being Human, we interview Nikki Gatenby author of Superengaged - nominee for Business Book of the Year. At her offices in Brighton, UK, we talk:
- Using your people's side hustles as fuel for business innovation
- Creating a culture that takes people from engaged to superengaged
- How putting people before profit led to a partnership with a Namibian safari outfit
- The waste associated with a disengaged workforce
- Their famed "dreamball machine" for making the l...2019-01-2536 min
Curious Leadership with Dominic MonkhouseE16 | Great Company Culture Equals Success: Meet Nikki GatenbyNikki Gatenby is the Managing Director and Co-Owner of Propellernet, a marketing agency that has consistently been named as a top UK workplace by the Great Place To Work Institute.
On today’s podcast:
How to spark innovation
Their five key values
Why they keep a close eye on their team’s wellbeing
The importance of staying adventurous
Why they value regular check-ins with their team
What’s in Nikki’s recent book, Superengaged
Links:
Superengaged: How to transform business performance by putting people and purpose first (Amazon)
Superengaged Book Website
Propellernet
2018-11-1342 minBeing Human#29 Bucketlist Business Planning - with Jack Hubbard> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/
In this Alpine chat with CEO, rapper, poet and snowboarder Jack Hubbard, we talk:
- His life in the French Alps as the ultimate remote-working CEO
- His "try all of them" strategy of starting a business whilst working as a chef
- The turning point of the death of his brother in India
- His radical approach of encouraging his employees to follow their inside or outside the company
- How he "gets out of the way" as a CEO
F...2018-10-121h 43
The Possibility ClubNikki Gatenby - on building one of the best places to work in EuropeThese interviews and conversations give a glimpse into some of the people we have been working with at always possible, some of the brilliant organisations we have been championing and some of the latest thinking in leadership, creativity and learning.In this podcast Cat Rose has a conversation with Nikki Gatenby about how dreams are the backbone to her business and how 21st century companies should be engaging staff on a level of commitment and passion so deep that it no longer feels like workNikki Gatenby is the Managing Director of Propellernet, a digital marketing...2017-08-0720 min
The Brighton Chamber PodcastThe 'If you can dream it, you can do it' Breakfast, 25th October 2013As MD of Propellernet, Nikki Gatenby spent 20 years working in advertising agencies in London and Paris before returning to her roots in Sussex in recent times. Based in the heart of the Lanes in Brighton, Propellernet is a digital marketing agency, providing high quality services to the travel, fashion, retail and financial sectors. Nikki has always loved learning new skills and currently holds qualifications from Kingston University, London Business School and Cranfield University.
In addition to running a commercially successful business, Nikki also focuses on ensuring that her workplace is a calm and happy place for her staff. This concern...2013-10-2718 min