Shows
The HR Impact ShowHow Top HR Leaders Operationalize Wellness by Humanizing Leadership: Jolene Huang (Chief Talent Officer, SG & SEA at Publicis Groupe)Jolene is Publicis Groupe’s Chief Talent Officer for Singapore and the Southeast Asia markets. She is passionate about creating positive change that is practical yet engaging and fun for employees. She has more than 20 years of experience in the HR field, driving company-wide changes and building HR teams across varied industries, from government and insurance to advertising. She is skilled in Talent Management, Total Rewards Design, Business Partnering, People Management, and Employee Engagement. Join host Dorothy Yiu, CEO and co-founder of EngageRocket, as she speaks with Jolene Huang, Chief Talent Officer for Singapore and Southeast Asia at...
2025-11-1135 min
The Media Leader PodcastThe strategy behind Publicis Groupe's landmark year — with Niel BornmanLast week, The Media Leader hosted its flagship annual event in London, The Future of Media, and for this week’s episode of the podcast, the team wanted to bottle one of the headline interviews from the conference.On Tuesday, host Jack Benjamin sat down with Niel Bornman, CEO of Publicis Media Connected UK.Publicis is having a big year – it is, by some margin, the strongest-growing of the major global media holding groups, to the point where its competitors are generally looking to emulate its business model.Bornman unpacked the moves the comp...
2025-11-1023 min
The Immortal Life of AgenciesPublicis Groupe's Global CSO: Unpacking the ‘Power of One’ – Loren GrossmanToday’s guest is Loren Grossman, Global Chief Strategy Officer of the ‘Solutions Group’ within Publicis Groupe – so he’s right at the centre of how the agency world is evolving.Loren describes a ‘golden age’ of impact, explaining how Publicis has built a future-facing model that goes far beyond marketing communications. From bold acquisitions like Epsilon and Sapient, to their ‘Power of One’ approach that brings every capability together, he shares how the group has worked hard to make integration really work – and how that’s fuelled their relentless new-business success with the likes of Coke and Mars. Packe...
2025-10-2840 min
What's Next, Agencies?#161 mit Bettina Prange, Chief Talent Officer DACH von Publicis Groupe„Die Branche hat kein Talentproblem, sondern ein Strukturproblem. Die Herausforderung ist nicht, dass wir keine Talente haben. Wir haben sie - generationsübergreifend hinweg. Aber in Zeiten von KI müssen wir umdenken und sie anders einsetzen. Dabei ist besonders die Führungskraft, aber auch HR gefragt.“
Bettina Prange widerspricht dem Branchenmantra vom angeblichen ‚War for Talent‘. Für die Chief Talent Officer DACH der Publicis Groupe liegt die eigentliche Schwäche nicht bei den Bewerber*innen, sondern in den Organisationen selbst.
In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit ihr über eine Talentstrategie, die mehr Mut und weniger Schlag...
2025-10-071h 06
Business Punk - How to MarketingChristoph Pietsch (Publicis Groupe) über Growth, New Business & die Kunst, Persönlichkeitsmarken groß zu machenIn Folge 14 von How to Marketing – powered by Business Punk trifft Host Phillip Böndel auf Christoph Pietsch, Chief Growth Officer der Publicis Groupe Deutschland. Vom Azubi bei Grey über den CMO bei DDB bis in die Holding-Spitze – Pietsch erzählt, wie man Agenturen dreht, Kunden gewinnt, Communities baut und warum „Erfolg von Erfolg kommt“ mehr ist als eine Floskel.Das erwartet dich in dieser Episode:Vom NC 3,1 zur C-Suite - Wie Christoph via Ausbildung, Pitch-Atmung und Business Development in die erste Reihe kam – und was er vom Chairman-Schreibtisch über Marke, Politik & P&L gelernt hat.
2025-09-161h 24
Sports Marketing News DailyPublicis Groupe Expands Sports Marketing Capabilities with Bespoke AcquisitionPublicis Groupe has made a strategic acquisition in the field of sports marketing, signaling its continued interest in expanding its footprint in this vibrant sector. The global advertising and public relations company, headquartered in Paris, France, has acquired Bespoke, a Charlotte, North Carolina-based sports and entertainment marketing agency. Founded a decade ago by two former Omnicom executives, Bespoke has established itself as a dynamic agency, offering a range of marketing services tailored to the sports and entertainment industries.This acquisition aligns with Publicis Groupe's strategy to enhance its capabilities in the rapidly growing sports marketing domain. By integrating...
2025-07-2202 min
Mídia e Marketing – UOLGabriela Onofre, do Publicis Groupe: 'Dados e tecnologia são a coluna vertebral do que a gente faz'Como um dos maiores conglomerados de comunicação do mundo tem unido dados e tecnologia em prol da criatividade? O episódio #214 do programa Mídia e Marketing conversa com Gabriela Onofre, CEO do Publicis Groupe, dono de agências como DPZ, Talent, Publicis, Leo e Le Pub no Brasil.
Na entrevista, a executiva ainda fala sobre a união da inteligência artificial com a inteligência humana e sobre a relevância dos criadores de conteúdo na estratégia das marcas. 'Agências continuam sendo sócias dos clientes. Somos solucionadores de problemas através da criatividade'.
2025-06-0935 min
JR TradeCEO do Publicis Groupe explica como a IA é usada diariamente na agênciaDestaque no marketing de influência no Brasil, o Publicis Groupe atua unindo dados e marcas com muita criatividade. A agência, que faz parte da maior holding de comunicação do mundo, vive um momento de transformação, impulsionado pela disrupção digital provocada pelas novas tecnologias - entre elas, a inteligência artificial. No JR Trade, a CEO do Publicis Groupe no Brasil, Gabriela Onofre, explica como a IA é usada no dia a dia da agência e como é feita a construção de campanhas que envolvem influenciadores digitais, marcas, público-alvo e resultados.
2025-05-2130 minSports Marketing News DailyPublicis Groupe Bolsters Sports Marketing Prowess with Adopt AcquisitionPublicis Groupe has made a significant move in the world of sports marketing by acquiring the agency Adopt. This acquisition, announced on April 29, 2025, positions Publicis Groupe strategically to enhance its capabilities and leverage opportunities in the sports marketing sector. The purchase of Adopt is seen as a vital step in strengthening Publicis Groupe's portfolio, especially as the demand for innovative marketing solutions in the sports industry continues to grow.This acquisition is not just about expansion but also about integrating Adopt's specialized expertise in sports marketing with Publicis Groupe's robust global network. The synergy between the two entities...
2025-04-2902 min
What Next?How to Grow People in BusinessNick Colucci, former chief operating officer of Publicis North America on his 40-year career in healthcare advertising and recent induction into the Hall of Fame. Having built Publicis Health into the industry's largest health focused agency network as CEO and chairman, Nick shares the top three take outs of his extraordinary career: the importance of self-management over time-management; the significance of feedback as a gift; and the impact of being a multiplier rather than a divider in leadership. His approach to mentoring focusses on the value of discipline and feedback on personal and professional growth. When we grow people...
2025-04-2632 min
Marketing ConnectedWomen Who Lead | Publicis Groupe's Amrita Randhawa: ‘I'm in the business of serving clients.’In this episode, Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, opens up about her departure from Mindshare after 17 years, and why it matters to show genuine care for a client’s business. Before Publicis, Amrita began as a journalist in New Delhi before transitioning to advertising at JWT Media. She later held roles at Mudra Communications and Starcom India before re-joining Mindshare, where she rose to CEO of Asia Pacific and executive chair of Greater China.- - -Welcome back to MARKETING-INTERACTIVE's “Women who lead” podcast series! Join us as we cele...
2025-03-2725 minWhat Next?Collaborative Leadership in the Age of Job ChurnJack Klues, former director at Publicis Groupe, on the current talent crisis in the advertising industry. The architect of what is now Publicis Media built his career at Leo Burnett Media and says that long-term employee growth over constant job churn is about companies investing in their people. The role of leaders, he says, is to foster a supportive environment in the age of AI, shifting from boss behaviour to collaborative leadership. And short-term pitch cycles and the commoditization of talent, he argues, degrade trust, respect, and integrity in client-agency relationships.#Business #Leadership #AI
2025-02-1545 min
TalksbyLeo Podcast#170: GABRIELA ONOFRE, CEO do Publicis Groupe no Brasil: Liderança com Criatividade e TecnologiaGabriela Onofre é CEO do Publicis Groupe no Brasil, o segundo maior grupo de comunicação do mundo. Engenheira formada pela Unicamp, Gabriela acumula mais de 25 anos de experiência em marketing e inovação, com passagens por empresas como P&G, Johnson & Johnson e pela startup Unico, onde foi sócia e CMO, colaborando com a escalada da empresa até se tornar um dos unicórnios do mercado brasileiro. Neste episódio, exploramos sua trajetória profissional, a coragem de encarar grandes mudanças profissionais e sua visão sobre o futuro do mercado de comunicação.
Capítulos:
...
2025-01-161h 30
The Campaign PodcastHow do you sell creativity? Arthur Sadoun, CEO of Publicis Groupe, at Campaign LivePublicis Groupe's chief executive Arthur Sadoun breaks his six-year silence from public speaking in the UK at Campaign's inaugural Campaign Live event.Opening the conference opposite Campaign's UK editor-in-chief Gideon Spanier, Sadoun is questioned on how to sell creativity and what has made Publicis Groupe "extract itself from the agency pack".In this episode, Spanier and tech editor Lucy Shelley have a brief chat about the interview before heading into the session from the event. The discussion begins with Sadoun making a joke as he sits down in stage about buying Stagwell, who...
2024-10-1045 minWhat Next?Keep Growing, But Never Grow Up: The Arthur C Clarke Mantra for Learning in BusinessJerremy Howell, Vice President of Talent and Organizational Development at Publicis Health, and Chris Keating, Vice President of Learning and Development at Publicis Media on the personalisation of learning in the workplace and the impact of AI and trauma in rethinking how we work. Jerremy’s speciality in talent, organizational behavior and leadership development matched with Chris’ passion in understanding and decoding the human condition underscore their drive to explore the psychology, behavior and coping mechanisms of the workforce at Publicis, as well as their podcast guests in The Lessons Learned. In a world of minimal attention span and more com...
2024-07-2744 minWhat Next?Will the Real Rishad Tobaccowala Please Stand Up?On another special episode of What Next?, Rishad, after scores of episodes discussing the impact of Artificial Intelligence on our future, is finally replaced by AI. Outsourced to AudioStack by guests Chris Outram, head of Blockchain at Publicis Media, and Keith Soljacich, Head of Innovation at Publicis Media Content Innovation known as PMCI, we hear for ourselves what’s around the corner. Chris, as a technical guide on the marketplace of cryptographic solutions for brands at Publicis, and Keith whose strategic development of groundbreaking brand experiences has already leveraged cutting-edge technologies for Fortune 100 clients like Samsung, Visa, McDonald's, Disney and C...
2024-07-1353 min
The Brand Called YouEvolution of Branding Strategies in the Digital Age | Jonty Fisher | Senior Vice President, Publicis Groupe AfricaIn this episode, Jonty Fisher, the Senior Vice President of the Publicis Groupe Africa delves deep into the evolution of branding strategies in the digital age, providing a comprehensive overview of the shifting landscape. As a seasoned marketer with extensive experience, Fisher's insights offer valuable perspectives on how brands adapt to the demands of today's digital ecosystem. Through this dialogue, we explore key themes such as leveraging technology, navigating consumer behaviour, and the critical role of authenticity in modern branding.
[00:35] - About Jonty Fisher
Jonty is the Senior Vice President of the Publicis Groupe Africa.
2024-06-2925 minWhat Next?The Storytelling of Content and Commerce in the Entertainment SpaceEric Levin, GM and Chief Content Officer at Publicis Media Content and Innovation (PMCI) and executive producer of Impact on National Geographic, joins us to discuss the transformative impact of AI on content creation, funding, and distribution. Leading content innovation for Publicis Media globally, Eric’s team was the brains behind the award-winning CES experiences for Canon and the first-ever brand channel on Roku. He says that because the content landscape is changing so quickly, business models across the entertainment and brand space will have to embrace the power of AI in developing, distributing, optimizing, and customizing content for the...
2024-05-1345 min
Great MindsEP309: Alda Abbracciamento, President, Global Groupe Client Lead-Walmart at Publicis GroupeOn this episode of Great Minds we speak with Alda Abbracciamento, President, Global Groupe Client Lead-Walmart at Publicis Groupe. Alda’s mission:
Drive business growth through creativity among big brands, startups and non-profits.
Build partnerships across organizations that inspire collaboration to deliver integrated marketing and technology solutions that power brands.
Mentor young talent to bring diversity and energy to the advertising and marketing industries.
2024-05-0242 minGreat MindsEP309: Alda Abbracciamento, President, Global Groupe Client Lead-Walmart at Publicis GroupeOn this episode of Great Minds we speak with Alda Abbracciamento, President, Global Groupe Client Lead-Walmart at Publicis Groupe. Alda’s mission:
Drive business growth through creativity among big brands, startups and non-profits.
Build partnerships across organizations that inspire collaboration to deliver integrated marketing and technology solutions that power brands.
Mentor young talent to bring diversity and energy to the advertising and marketing industries.
2024-05-0242 min
Future-Proof Podcast by CO/AIPublicis Groupe's demonstrates to the corporate world how to lead, not follow, in the realm of AI.Join Anthony Batt and Shane Robinson, cohosts of Future Proof Podcast by CO/AI to learn about the disruption caused by automation and GenAI tools, and how to maintain your human-powered advantage.Publicis, one of the world’s largest advertising companies, recently held investor days, with a significant focus on AI. Anthony and Shane discuss the intelligent decisions made by the leadership team at Publicis Groupe. This team includes global CEO Arthur Sadoun, global CSO Carla Serrano, CEO of Publicis Sapient Nigel Vaz, CEO of Publicis Media Dave Penski, and Chief Solutions Architect for Publicis North America, Sa...
2024-02-061h 00
The Way Forward Webcasts with Leon Goren'The Future Doesn’t Fit Into The Containers of the Past' with Rishad Tobaccowala, Publicis Groupe2022 PEO Leadership Conference Keynote. Over the past decade, globalization, demographic shifts, and technology have changed the very landscape in which businesses are operating. The speed of change continues to accelerate with the third connected-age technologies of AI, Voice, 5G, and cloud computing. To further add to the uncertainty of the future, the economy is highly volatile and the world is facing geopolitical strains not seen in a lifetime. Rishad will distill this uncertainty and confusion into the key drivers leaders should focus on to prepare them and their companies for the Great Re-Invention. He will reveal how new scale...
2023-12-071h 07
AI CODZIENNIE - czyli co słychać w sztucznej inteligencjiChatGPT ma już rok, marketing AI z Publicis Groupe oraz produktywność AIChatGPT ma już rok, marketing AI z Publicis Groupe oraz produktywność według danych USA oraz McKinseya Z najnowszego odcinka "AI Codziennie" dowiesz się o pierwszej rocznicy powstania ChatGPT i jego wpływie na branżę AI, a także o szacowanej wartości firmy OpenAI. Michał również przytacza wyniki eksperymentu przeprowadzonego przez Publicis Groupe, która badała wpływ AI na strategie marketingowe i reklamowe. Na zakończenie, porusza temat spadku produktywności i wzrostu kosztów pracy w amerykańskim sektorze produkcyjnym oraz wpływu AI na globalną gospodarkę według raportu McKinseya. Chcesz dowiedzieć się więcej o newsach, któ...
2023-12-0106 min
Dailydialers PodcastJustin Billingsley: Former CMO of Publicis GroupeJustin Billingsley is a marketing and digital business leader who was the global chief marketing officer (CMO) of Publicis Groupe, one of the world’s largest advertising and communications companies. In this article, we will explore his career journey, his vision for the future of marketing, and his achievements and challenges when he was the CMO of Publicis Groupe.
2023-11-2207 min
Michał Sadowski - Podcast BiznesowyNowe technologie, Startupy i ich komunikacja - rozmowa z Martą Zuską z Publicis GroupeGościem tego odcinka jest Marta Zuska, która pilotuje projekt NextTechNow. NextTECHNow pomaga startupom w skalowaniu ich rozwiązań wśród klientów Publicis Groupe, więc jeśli jesteście ciekawi, co może zrobić startup, aby mieć dostęp do największych marek tego Świata - posłuchajcie uważnie tej fantastycznej rozmowy.Materiał przygotowany we współpracy z Publicis Groupe. #startupy #vivatech #współpracaMarta Zuska https://www.linkedin.com/in/martazuska/0:00 Intro0:59 Najciekawsze projekty z tegorocznego VivaTech7:50 Zagrożenia i niepokoje związane ze sztuczną inteligencją
2023-08-0751 min
Michał Sadowski - Podcast BiznesowyNowy Twitter, AI i Startupy - trendy i ciekawostki technologiczne z Ewą Zakrzewską z Publicis GroupeGościem odcinka jest Ewa Zakrzewska, która jest liderką innowacji i ciekawości w Publicis Groupe, a którą poznałem na konferencji Vivatech w Paryżu. Rozmawiamy o najnowszych zmianach na Twitterze, nowościach technologicznych związanych ze sztuczną inteligencją, rosnącym znaczeniu biznesów aktywnych społecznie i wielu innych tematach.Materiał przygotowany we współpracy z Publicis Groupe.ai #startupy #twitter #współpracaEwa Zakrzewska https://twitter.com/ewarysta0:00 Intro0:59 Twitter zmienia się na X9:44 Threads od Meta13:30 Świat potrzebuje zmian - jakie technologie będą miały tu największy udzi...
2023-07-2858 min
The Way Forward Webcasts with Leon Goren'The Future Doesn’t Fit Into The Containers of the Past' with Rishad Tobaccowala, Publicis Groupe2022 PEO Leadership Conference Keynote. Over the past decade, globalization, demographic shifts, and technology have changed the very landscape in which businesses are operating. The speed of change continues to accelerate with the third connected-age technologies of AI, Voice, 5G, and cloud computing. To further add to the uncertainty of the future, the economy is highly volatile and the world is facing geopolitical strains not seen in a lifetime. Rishad will distill this uncertainty and confusion into the key drivers leaders should focus on to prepare them and their companies for the Great Re-Invention. He will reveal how new scale...
2023-06-261h 07
halottnak a coach bán andrássala kreatív szakma és a kiégés - out of burnout @ publicis groupe hungary2023. június 2-án jó hangulatú panelbeszélgetésen vettem részt az ügynökségek éjszakáján, ahol a publicis groupe látott vendégül a gyönyörű irányi utcai irodájukban.
téma: ha mostanában gyakran eszedbe jut, miért nem mentél inkább péknek, esetleg kézműves kávézót nyitnál, ez a kerekasztal beszélgetés neked szól. és a kiégésről.
résztvevők:
Komáromi Zsófia- Head of People & Culture, Publicis Groupe Hungary
Farkas Vilmos – executive Creative Direct...
2023-06-2135 min
Florin Rosoga PodcastCum să Iei Decizii Informate pentru a-ți Crește Business-ul cu George Musat, Head of Business Analytics, Data Intelligence by Publicis Groupe RomaniaGeorge Mușat are 16 ani de experiență în domeniul cercetării de piață, din care 7 ani în conducerea departamentului de cercetare al Pro TV, cel mai mare grup media din România. S-a concentrat pe utilizarea statisticilor pentru a crește și optimiza generarea de venituri și alte rezultate de business. George este activ ca Head of Business Analytics în cadrul Publicis Groupe, fiind cel care a gândit și implementat soluțiile de business în Publicis Groupe.Publicis Groupe are 9 agenții (Publicis, Leo Burnett, Saatchi & Saatchi + The Geeks, Digitas, Zenith, Starcom, Spark Foundry, MSL The Practice...
2023-05-2927 min
What Next?It’s the person, stupidTeresa Barreira, Publicis Sapient CMO & CCO, explains why the individual Is the new ‘mission critical’, how non-branded content marks the next wave for brand building, and declares the marketing funnel to be dead. She also argues that marketers should embrace generative AI as a competitive way of augmenting their own work and redefining their craft. Further Reading Links:https://www.publicissapient.com/impact/never-done-filmhttps:/www.publicissapient.com/news/publicis-sapient-and-oscar-winning-director-ben-proudfoot-launchhttps://www.adweek.com/agencies/publicis-sapient-captures-its-impact-in-3-documentary-films/https://www.linkedin.com/in/tbarreira/https://www.teresabarreira.com
2023-05-2736 min
The Way Forward Webcasts with Leon Goren'How Do We Stay Relevant As Leaders Of Our Organizations' with Rishad Tobaccowala, Publicis GroupeWe spend a lot of time upgrading our physical operating systems by exercising and watching what we eat but do we spend enough time exercising our minds and feeding the right sides of our brains to unleash innovation so we can truly grow, adapt, and remain relevant in a world of change? Rishad will share key learnings, including why there are much better ways to generate new thinking and ideas than offsites and why it is key to build a case for the exact opposite of what you believe. A plethora of tools, exercises, and resources will be shared...
2023-05-2258 min
What Next?AI + Talent = GrowthArpit Jain, Global President of Marcel at Publicis Groupe, unpacks the truth of the AI powered “people experience and growth platform” - Marcel, which was an AI hip before AI was hip.He explains how human intelligence can work in complementary ways with artificial intelligence to better collaborate for better business outcomes, to super charge talent mobility, and to achieve personal and career growth. And how this growth juggernaut is supercharging Publicis Groupe. Further reading links:https://www.linkedin.com/in/arpit-jain-423b2515/https://marcel.ai/publ...
2023-04-0140 min
What Next?The Future of Fast: rethinking the role of robot in restaurants and retailGlynn Davis, business journalist, retail expert and founder of the Retail Insider publication on how far and how fast fashion and fast food can grow. Learn how incoming automation and robots are prompting new thinking in these retail and restaurant industries, the largest sectors in most economies around the world, as an internal threat comes from the very people they serve.@glynnDavis / @retailinsider
2023-03-1833 min
What Next?I Am Not NostradamusBryan Wiener, CEO of Profitero, the e-commerce analytics platform empowering over 4,000 brands with solutions across 900 retailers in 50 countries, explains why companies need to become great at being “fast-followers”, why solution providers of the future will have product at their core and service at the edge, and how digital commerce is revolutionising stores, advertising, industries, and organisations Further reading links: https://www.linkedin.com/in/bryan-wiener-26956/ https://www.profitero.com/
2023-03-1142 min
MumbrellacastPublicis Groupe nabs Google's chief creative and Wunderman Thompson swaps out its CEO againOn this week's Mumbrellacast, is Publicis Groupe ushering in a new age of creativity with the appointment of its first ANZ chief creative officer (2:10)? Then, WPP's Wunderman Thompson has welcomed its fourth CEO in as many years, elevating Gavin Bain to the top job as Matt Parry returns to Hong Kong (8:06). Finally, a panel discussion with iPopulate’s Belinda Lodge, Bullfrog’s Matilda Hobba and Target's Nicole Mandile, breaking down the relevance of International Women's Day in the face of enduring gender inequality (16:17).
2023-03-0847 minMumbrellacastPublicis Groupe nabs Google's chief creative and Wunderman Thompson swaps out its CEO againOn this week's Mumbrellacast, is Publicis Groupe ushering in a new age of creativity with the appointment of its first ANZ chief creative officer (2:10)? Then, WPP's Wunderman Thompson has welcomed its fourth CEO in as many years, elevating Gavin Bain to the top job as Matt Parry returns to Hong Kong (8:06). Finally, a panel discussion with iPopulate’s Belinda Lodge, Bullfrog’s Matilda Hobba and Target's Nicole Mandile, breaking down the relevance of International Women's Day in the face of enduring gender inequality (16:17).
2023-03-0847 min
What Next?Managing Is So YesterdayIn this special episode, Jenna Young, former Executive Creative Director at global PR firm Weber Shandwick and now Head of Client Creative at Korn Ferry on what it takes for people to thrive at work. They discuss the value of leaders being available to their teams, what it means to translate a leader’s vision into a reality and why the new CEO of Starbucks is training first as a barista. Further reading links: https://www.kornferry.com/about-us/consultants/jenna-young https://www.youngjenna.com/
2023-03-0432 min
What Next?Reimagining Sports: Where the next generation of technology and innovation becomes realSascha Schmidt, professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management on the future of sports and technology. Learn how advanced analytics and AI in sports are opening up opportunities for systematic people and athlete development, and how new technologies can impact sports in the digital age.21st Century Sports book: https://www.whu.edu/en/faculty/entrepreneurship-and-innovation-group/sports-and-management/21st-century-sports/ WHU/MIT online course Transformational technologies – Applied Lessons from Sports: https://xpro.mit.edu/courses/course-v1:xPRO+TTLSx/ ...
2023-02-2538 min
What Next?What Shopify is to Amazon, this CEO says his company is to TikTok!Vincent Yang, CEO and co-founder of Firework on the domination of video commerce. Learn the language of shoppable video with the B2B version of Tik Tok which brings the short video and live streaming commerce to business websites. Hear how it will enable marketers to create meaningful relationships with customers, generate sales and build enduring brands.
2023-02-1838 min
What Next?THE GREAT RESETIn this special episode, Rich LeFurgy, General Partner, Archer Advisers, Director of the 4A’s Institute of Advanced Advertising Studies (San Francisco), and Founding Chairman, Interactive Advertising Bureau, discusses the coming reset in the digital media experience, how (read: more fun!) employees will want to be back at work more often and how AI is going to transform the creative process, from executions to campaigns to strategic development. FURTHER READING LINKS:Archer Advisors Interactive Advertising Bureau4As Institute of Advanced Advertising Studies Co...
2023-02-1138 min
Earnings SeasonPublicis Groupe S.A., 2022 Earnings Call, Feb 02, 2023Publicis Groupe S.A., 2022 Earnings Call, Feb 02, 2023
2023-02-061h 43
What Next?When Streaming Turns Into a TorrentDan Robbins, Vice President of Marketing and Partner Solutions at Roku on a near future when ad-supported streaming will overtake its ad-free predecessor. Learn how its massive audiences will drive greater creative possibilities, and how this franchise space will lead to new ways of thinking as the growth in Sports viewing explodes
2023-02-0437 min
What Next?Falling Forward FastAndrew Swinand, CEO of Publicis Groupe, Creative and Production, United States, CEO of the Leo Burnett group and co-founder of Abundant Venture Partners on how problems can be an unlikely means of generating growth. Learn the power of human failings and of kindness in business.
2023-01-2839 min
What Next?Heads Down, Heads Up and Heads TogetherAnnette King, group CEO for the Publicis Groupe in the UK on the impact and opportunities post-Pandemic work culture is offering brands and the communications industry. Learn what the pattern of talent movement, including the Great Resignation, can teach us about the future of the work space.
2023-01-2131 min
What Next?Creativity and the Seven Plus Rating systemMichael Conrad, founder of the Berlin School of Creative Leadership and former vice chairman and chief creative officer of Leo Burnett on cross functionality leadership, idiosyncratic shifts and one-word strategies that inspire change. Learn the importance of creativity, of brave thinking and of challenging the status quo.
2023-01-1442 min
What Next?Kindness and Trust: The Real Value of Business?Mark Achler is a venture capitalist investor, a CEO, a serial entrepreneur and a faculty member at Northwestern University's Kellogg School of Management. He also is the co-author of Exit Right which discusses how companies and startups can plan their best exit. Mark believes that the human is the key to a successful company; learn how kindness and trust can create an environment that allows people to innovate, and how to enable and empower a community of employees and customers to advocate for your brand.Further readings: Exit Right by Mark Achler and Mert Iseri https://www.exitrightbook...
2023-01-0739 min
What Next?AI. The Next Frontier in MarketingSarah Fay is a partner at Glasswing Ventures a first-capital-in venture capital firm investing in the next generation of intelligent enterprise and frontier technology startups. She is a pioneer and leader in marketing being the former North American CEO of Isobar and Aegis Media. Learn how AI will help us all as individuals, completely change the way marketing is created, distributed and measured and the keys to being a successful investor including pattern recognition. Further reading links: Glasswing Venture: https://glasswing.vc/Sarah Fay: https://www.linkedin.com/in/sarahfayboston/
2022-12-1738 min
What Next?Person Plus Machine: The Future Of Our Work?Yoav Shoham, Emeritus Professor at Stanford, artificial intelligence pioneer and co-founder of AI21Labs, AI Index, and WeCode.org.il, explains how machine and deep learning, pattern recognition and statistics will change our work. He predicts that in only a few years, most consumer interaction with brands will be via computational chatbots, software will be our copy writing and reading partner, and how much more sophisticated audience segmentation will deliver hyper-personalisation.Further reading links:https://en.wikipedia.org/wiki/Yoav_Shohamhttps://www.ai21.com/http://www.aiindex.orghttps://www.wecode.org.il
2022-12-1036 min
What Next?The Lies We Have Been Fed!Fabrice Braunrot was Vice-Chairman of JP Morgan Chase and is now the Co-Founder of Harvest Ridge Capital. Fabrice discusses two of his obsessions; how to eat well and how to build great client relationships. Learn about “green washing” and why we need many more nuclear reactors! If you want to build trusting relationships, do not read from a script, but instead, solve their problems and also consider the art of the French Impressionists!
2022-12-0335 min
A Dose of Black Joy and Caffeine[2-Part Season 4 Finale: EP 62] Aaron Walton (Walton Issacson) CEO/Founder (Part 1) & Renetta Mccann (Publicis Groupe) Chief Inclusion Experience Officer (Part 2)About Aaron: Recognized as a trailblazer and thought leader, Aaron Walton’s focus on innovation and cultural engagement has transformed traditional marketing and advertising strategies. As the CEO / co-founder of Walton Isaacson (WI), a full-service advertising agency, with offices in Los Angeles, Chicago, Dallas and New York, Aaron’s focus is squarely on identifying unseen opportunities rooted in cultural insights and connections, transforming the definition of the agency model by prioritizing diversity of thinking and encouraging strategic solutions that defy tradition. Founded in partnership with famed NBA superstar and entrepreneurial legend, Earvin “Magic” Johnson, WI has built inventive and dynamic bu...
2022-12-021h 20
Making Progress: Leading in Times of ChangeJason Smith, Chief Digital Officer, Data and Commerce Groupe, Publicis GroupeIn this episode of MakingProgress, Dell Technologies' Dayne Turbitt and Seven Hills' Michael Hayman are joined by Jason Smith, Chief Digital Officer, Data & Commerce Group, Publicis Groupe.
Jason shares his insights on what businesses can do to make sure that their innovation around tech and AI delivers ethical outcomes, and drives positive social impact.
2022-11-3030 min
Sweathead, A Strategy Podcast750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis GroupeTahaab Rais has won over 750 top-tier regional and global awards across Cannes, Effies, One Show, D&AD, Jay Chiats, Andy's, Clios, LIA, New York Festivals, WARC, Loeries, Dubai Lynx, among others, including a record of 340+ Effies.
He's the MENAT CSO of Publicis Groupe. That's Middle-East-North-Africa-and-Turkey, a region with hundreds of millions of people in it.
Some conversations I feel at home in. And this is one of them.
In this interview, we discuss the ingredients that go into an agency being able to do award-winning work. We discuss the obvious stuff (like working with exceptional people) as well as the...
2022-11-2847 min
What Next?Hacking HeadsMoran Cerf, former hacker and now neuroscientist and business professor at the Kellogg School of Management, predicts why every company will need a neuroscientist on the board, the ethical challenges presented by the marketing opportunities of artificial intelligence machines reading and writing our dreams, and why, as more people choose to have a neural implant, a new class in society will emerge.Further reading links: Website: morancerf.com Twitter: twtrdtcm
2022-11-2644 min
What Next?The Misinformation Problem With ProgrammaticGordon Crovitz and Steven Brill, co-founders and co-CEO’s of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it.Further reading links:To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard’s website: https://www.newsguardtech.com/solutions/brandguard/ Learn more about how $2.6 billion every year is unintentionally spent in programmatic advertising by brands to support misinformation sites, promoting everything from healthcare hoaxes to Russian disinformation about Ukraine: https://www.news...
2022-11-1938 min
What Next?Web3: The End of Business As Usual?GC Cooke, an entrepreneur and FTSE 100 NED, discusses Web 3: The End of Business As Usual, discusses his groundbreaking new book that aims to educate readers about the potential of web3 for businesses and society. The book is the first on the subject written from the perspective of an established business leader. Using established strategic frameworks and a broad historical overview of the internet’s development, Web3 – The End of Business-As-Usual tells why web3 will usher in a supply-side revolution that will change the way in which the world makes things and how people work together.Further read...
2022-11-1239 min
What Next?Proximity: The Future of All BusinessHow do agencies and marketers prepare for a fast-approaching world where algorithms make buying decisions instead of humans and what’s produced is determined concurrent with actual demand? Robert C. Wolcott, early-stage investor, Chair of The World Innovation Network (TWIN Global), Adjunct Professor of Innovation & Entrepreneurship at the Booth School of Business, and co-founder of growth strategy firm Clareo, predicts a new age of ‘Proximity’ where digital technologies push the production and provision of products and services ever closer to actual demand—ushering in a new era of sustainability.Further reading links:https://www.responsible.ai/https...
2022-11-0541 min
What Next?Why do men win at work?Author, Consultant & Former Senior Vice President of P&G Beauty, Gill Whitty-Collins, discusses the invisible forces that hold women back & lead to over 90% of the world’s senior leadership roles being held by men.Her experience & insights inspired the publication of her book, “Why Men Win At Work - And how we can make inequality history.” Links:Websitehttps://gillwhittycollins.comNewsletter sign up: https://gillwhittycollins.com/joinLinkedIn http://linkedin.com/in/gillwhittycollinsInstagram @gillwhittycollinsTwitter @gwhittycollinsBook link https://www.amazon.co.uk/Why-Men-Win-Work-Inequality-dp-1910022497/dp/191...
2022-10-2936 min
What Next?Forget everything you know about brand purposeThomas Kolster, recognised marketing and sustainability expert and author of “Goodvertising” and “The Hero Trap”, discusses the ‘brand purpose’ movement he helped to kick-start and his disappointment about what it is today. Hear how brands have gone from being “heroes” to falling into “hero traps” and how they need to move from being the answer to becoming an enabler, from a brand-centric to people-centric model and at the very heart, how brands should be less about their stories than the stories they enable people to tell about themselves.
2022-10-2226 min
What Next?What is the purpose of Contagious Creativity?Rishad talks to Paul Kemp-Robertson, co-founder of Contagious and co-author of “The Contagious Commandments”, about the impact of ‘Radical Transparency’, asking ‘Heretical Questions’, and why we should take brand purpose seriously. Website: https://www.contagious.com/LinkedIn: https://www.linkedin.com/company/contagious-communications/Twitter: https://twitter.com/contagiousInsta: https://www.instagram.com/contagious
2022-10-1532 min
What Next?The Command-and-Control Era Is DeadKim Scott is the best-selling author of Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity, and Just Work: Get Sh*t Done, Fast & Fair. In this episode, Kim shows how ‘radical candor’ builds better leaders, teams, and organisations in the post-command and control era. Then Kim unpacks the differences between bias, prejudice, and bullying and how we can better manage our interactions with each other.Inspired by her books, Kim co-founded two companies ‘Radical Candor’ and ‘Just Work’ to help organisations apply her thinking. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech c...
2022-10-0837 min
Agency Life by TeamleaderHoe word je een Great Place To Work? – Eva Devos en Frederic Sodermans (Publicis Groupe)Na jaren van fusies en overnames is Publicis Groupe Belgium het eerste Belgische bureau dat de titel ‘Great Place to Work’ binnenhaalt. Eva Devos (co-CEO) en Frederic Sodermans (Client Lead) vertellen hoe ze 8 verschillende bedrijfsculturen samenbrachten tot één geweldige werkplek. En ze geven advies om je team elke dag op de eerste plaats te zetten. Agency Life wordt met liefde gemaakt door Teamleader. Wij maken ook goede software, vertrouwd door de beste bureaus. Werk jij bij zo'n bureau? Ontdek dan wat Teamleader Orbit allemaal kan.
2022-10-0333 min
What Next?Decoding The Hype Machine.Sinan Aral, scientist, investor, entrepreneur, and David Austin Professor of Management, Marketing and Data Science at MIT, discusses his book, The Hype Machine. We look “under the hood” at the neuro science powering “the social media industrial complex” to influence behaviour and the five communications strategies for our hyper-socialised world.Links: https://www.linkedin.com/in/sinan-aral-3964a7/https://www.sinanaral.io/books
2022-10-0129 min
What Next?Common sense: how to overwhelm the client immune systemA must-listen for anyone withcreative ambition.Martin Lindstrom, CEO of Lindstrom Company, author of seven New York Timesbest-selling books, and voted by Timemagazine, one of the “World’s 100 Most Influential People”takes us on an eclectic and fascinating journey via the themes ofhisnew book,The Ministry of Common Sense, How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS. Links: https://www.martinlindstrom.com/https://www.linkedin.com/in/lindstromcompany/
2022-09-2430 min
What Next?It’s About GrowthRenetta McCann, Chief Inclusion Experiences Officerat Publicis Groupe, reflects on what she’s learned after nearly four decades in the industry. A strategist working at the intersection of business and people, she discusses complexity, individual learning, and the development of people managers.Further reading links:https://www.linkedin.com/in/renettamccann/Keywords: Rishad Tobaccowala, Renetta McCann, Starcom MediaVest Group, Leo Burnett, Media Planning, Media Buying, Performance Management, Future of Work, Inclusion, Talent, Strategy, DEI, Personal Development, Personal Growth.
2022-09-1031 min
What Next?Cliché thinkers need not applyBobby Duffy, Professor of Public Policy and Director of The Policy Institute, King's College London, and author of highly acclaimed book “Generations”,challenges the marketing industry to re-think its lazy assumptions about the attitudes of who we are targeting. Hear why it is wrong to generalise about generations.For more about “Generations”: https://generations-book.org
2022-09-0335 min
La Chispa del Negocio de Spark FoundryT02. E06. Charlamos con Andrea Loira, Content Innovation Director de Publicis Groupe España, para analizar el metaverso desde lo tanglibleMetaverso, Web3, NFTs… ¿Cuánto sabemos de estas tecnologías y universos?
En el episodio de hoy nos centraremos en intentar descubrir qué es el metaverso y qué nos ofrece o puede ofrecer cómo usuarios, marcas y sociedad esta nueva tecnología muy presente ya en nuestras vidas y conversaciones.
¿Existe el metaverso, hay solo uno, más de uno? ¿Qué deben hacer las marcas y los anunciantes para sacarle el máximo provecho? ¿Todas las marcas son válidas para estar presentes en el metaverso?
Las oportunidades del metaverso para las marcas y los anu...
2022-09-0219 min
What's Next, Agencies?#67 mit Christoph Pietsch, Chief Growth Officer Publicis Groupe Germany
„Geschäftsentwicklung und Wachstum sind die große Chance und Kraft, Agenturen zu verändern und zu refreshen“, sagt Christoph Pietsch, seit Anfang 2021 als Chief Growth Officer bei der Publicis Groupe Germany zuständig für die Bereiche Geschäftsentwicklung, Unternehmenskommunikation und Marke. Wie hat sich die Rolle des Business Development in der letzten Zeit verändert? Welche Herausforderung gab es bei der Neuaufstellung des Groupe Marketings in einem „dualen System“? Und welche Faktoren zahlen besonders auf eine positive Geschäftsentwicklung ein? Darüber spricht er in der neuen Folge von #WhatsNextAgencies mit Kim Alexandra Notz.
Agenturen müssen sich stärk...
2022-08-2357 min
What Next?Data Dazed and Confused?Rishad talks to Timandra Harkness, Fellow of the Royal Statistical Society, broadcaster, and author of Big Data: Does Size Matter? about the uses and abuses of data during Covid and what we might expect in our personalised century.
2022-08-1525 min
What Next?Lévy on the LevelIn a wide-ranging interview, Maurice Lévy shares the inside story of the Power of One, how Viva Technology is poised to evolve, and why “the blank cheque of trust” is worth more than the paper it’s written on. He speaks candidly about his own “basket of failures” and why you should “stay in bed at home” if you’ve no passion for the work you do.
2022-08-1538 min
What Next?Can’t Sell Won’t SellIn 2022, 85% of Cannes’ Grand Prix winners were social purpose/charity related campaigns. Advertising's most influential champion of social purpose, P&G's Marc Pritchard, surprised and even shocked many in the industry by announcing that we needed to now prioritise generating growth over doing good. That's an argument Steve Harrison has been making since the launch of his book "Can't Sell, Won't Sell: Advertising, Politics and Culture Wars. Why adland has stopped selling and started saving the world". Here he discusses what the IPA called "the most provocative advertising book in years" in what could well be Rishad's most provocative podcast in...
2022-08-1540 min
What Next?The Sound of WorkRishad talks to neuroscientist and sports psychologist, Dr Julia Jones about how sound and music can improve your performance whether you’re working from home or in the office. Her book The Music Diet (published in 2019) championed a new approach to workplace wellness. See www.neuronwellness.com for more info.
2022-08-1525 min
What Next?Is the Agency of Tomorrow, the Agency of Today?Marla Kaplowitz, President & CEO of the 4A’s (www.aaaa.org) and former Publicis leader, discusses how the relentless expansion of digital platforms will redefine client and agency relationships, the new skills needed in agencies, and ‘quantum marketing’.
2022-08-1533 min
What Next?Data, Lies, and SoftwareBrittany Kaiser, Cambridge Analytica whistleblower, author of Targeted, co-founder of the Own Your Data Foundation and leading player in the NetFlix film The Great Hack, explains how data was weaponised in the Obama, Trump and Brexit campaigns, what future public data policies look like and the opportunities for clients to grow beyond the big platforms.
2022-08-1534 min
What Next?From the BBC to B2CIn a very special episode, Rishad talks to renowned historian, award-winning BBC broadcaster and digital business entrepreneur Dan Snow. They explore how Dan has accelerated away from traditional broadcast to build an agile and successful digital content business by exploiting the impact of digitisation.
2022-08-1539 min
What Next?Four predictions by a $20 Billion Deal Broker You Don’t Want to MissTerence Kawaja, CEO and co-founder of LUMA Partners, is the dealmaker in the media sector. Check out this episode where Terry (as he is known to friends) predicts “zero-based calendaring”, how marketers need to “portfolio re-balance” their spend from physical retail to e-commerce in a rapidly changing commerce landscape post-covid and where the metaverse will be found (and it’s not on our heads).
2022-08-1528 min
What Next?What Next? - TrailerEven before Covid-19 exploded, the forces of globalization, demography and technology were changing the way we created, consumed, and communicated.‘What Next?’ brings leadership perspectives and advice for the near future. Each episode we ask - how can society, business, and the individual thrive? Our host, Rishad Tobaccowala, finds fresh takes on society, the advertising and marketing industry, and the way we work to guide us into the near future. Join CEO’s, creative leaders, academics, futurists, media mavens and many more in conversation with Rishad Tobaccowala, to ask “What Next?” for business and for humans too.
2022-08-0900 min
Comscore Talks en EspañolEP 61: Publicis Groupe y el cambio en el consumidorAndrés Azpilicueta, Chief Digital Officer en Publicis Groupe en una conversación junto a Iván Marchant nos comparte los principales cambios que se generaron en la manera de hacer publicidad durante el último tiempo.
2022-06-1050 min
Wildly Capable by NovoEdEpisode 8: "How do you facilitate serendipity and synchronicity in remote work environments?" with Carol Sinko from Publicis GroupeIn this episode, NovoEd learning leaders Todd Moran and Alex Gruhin interview Carol Sinko - Senior Vice President, Marcel Classes Global Lead at Publicis Groupe. Carol explains how Marcel’s custom algorithms connect Publicis Groupe's 85,000+ employees to its learning assets and to one another, reflects on how to facilitate synchronicity and serendipity in remote work environments, and shares her take on how to make really complex concepts user friendly for optimal learning.
2022-05-1842 min
L'invité de la semaine de RSE RadioPublicis Groupe, une communication plus responsable | Caroline Darmon, Directrice RSE France de Publicis GroupeCaroline Darmon, Directrice RSE France de Publicis Groupe nous éclaire quant à la stratégie RSE de son entreprise, comment celle-ci a su s'adapter et évoluer en interne. Elle revient avec nous sur les projets développés dans ce sens tel que le " No impact fort big impact " un ensemble de processus visant à rendre l'industrie de la communication plus responsable.
Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
2022-05-1015 min
Мама, я в рекламеБиг Тейсти выпуск: как рождаются яркие и смелые идеи. Креативный директор Leo Burnett Moscow (Publicis Groupe) - Александр Мерзляков и - Маркетинг Директор Value Pillar в McDonald’s - Максим БабиковБиг Тейсти выпуск: как рождаются яркие и смелые идеи. Креативный директор Leo Burnett Moscow (Publicis Groupe) - Александр Мерзляков и - Маркетинг Директор Value Pillar в McDonald’s - Максим Бабиков.
📌 Ссылка на нашу группу в Facebook: https://www.facebook.com/mamayavreklamepodcast
📌 Ссылка на наш Telegram канал: https://t.me/mamayavreklame
📌 Таня в Facebook: https://www.facebook.com/t.protonina/
📌 Аня в Facebook: https://www.facebook.com/anna.yarosh.shurygina
В этом выпуске:
◽️Publicis Groupe и McDonald’s - начало совместной работы
◽️История РК с Ивлеевой
◽️«Famous order» [McDonald’s Announces New Famous Order With Saweetie After BTS Meal Success](https://www.businessinsider.com/mcdonalds-new-famous-order-with-saweetie-after-success-of-bts-meal-2021-7)
◽️Задача «Famous order»
◽️Фокус группы
◽️Локальные VS Глобальные идеи
◽️Почему для РК выбрали Ивлееву и Милохина
◽️Как устроена команда маркетинга McDonald’s
◽️За что отвечает Максим в McDonald’s
◽️Почему на билбордах были эмодзи
◽️Монополия и ее диджитализация
◽️История Максима
◽️Путь от стажера до сеньора
◽️История Саши
◽️«Лейся Пенсия»
◽️Работа креативщиков в Leo Burnett
◽️Кейс «Это не Лечится» [Фонд Хабенского продолжает собирать истории о том, что не лечится в отличие от рака](https://www.asi.org.ru/news/2020/10/30/fond-habenskogo-istorii-chto-v-otlichie-ot-raka-ne-lechitsya/)
◽️Effie Russia
◽️Очень понятно про инсайт
2021-11-0353 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis GroupeIn this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader.
Publicis Groupe is a French multinational advertising and public relations brand. It is one of the oldest and largest marketing and communications companies in the world by revenue, headquartered in Paris. Anam is based in Dubai.
The episode begins with Anam sharing her background and career journey in ad tech, having spent eight years in the industry after exploring different fields. She discusses ho...
2021-10-0628 min
Alo! Ngành kể nèS2E2: Agency - Thế giới của sự sáng tạo cùng với chị Thanh Trúc - Senior Digital Content Specialist tại Publicis GroupeCác bạn trẻ yêu thích sự sáng tạo và mong muốn tìm một môi trường để thỏa sức đam mê của mình thì chắc chắn Agency chính là sự lựa chọn hàng đầu! Là “đối tác” phụ trách cho những chiến dịch truyền thông đình đám của Client, Agency là mái nhà của rất nhiều bộ não siêu sáng tạo và cũng là nơi mà mọi người thường hay đồn đại rằng họ được rót rất nhiều “phúc lợi” từ các doanh nghiệp...
2021-08-2242 min
Creative DigestCannes Lions Edition. Publicis Groupe Ukraine про Motherland Pride та Cannes Predictions Чао, креатори! З вами п'ятий і останній випуск Creative Digest. Cannes Lions Edition. Сьогодні з нами на зв’язку Костянтин Шнайдер — Creative Director Saatchi & Saatchi Ukraine, Publicis Groupe Ukraine, Андрій Луценко — Strategic Planning & Business Development Director, Leo Burnett Ukraine та Юлія Медуна — Corporate Communications Manager, Publicis Groupe Ukraine.
2021-07-2955 min
AugmentKamereo and Captain Fresh raises funds | Zoom to acquire Five9 | AllCloud acquires Integress | Publicis Groupe acquired CitrusAd | Razorpay has acquired TERA FinlabsZoom enters definitive agreement to acquire Five9 in an all-stock deal, approximately worth $14.7 billion. It would integrate the latter’s contact center-as-a-service solutions, into its communications platform to build better customer engagement in the future and accelerate long-term growth aspirations.AllCloud acquires Integress for an undisclosed amount to help companies in their cloud transit journey. With Integress accelerators that can expand, into AWS and Salesforce with data and analytics offerings, organizations would be able to accelerate their cloud journey. Publicis Groupe has announced its acquisition of CitrusAd, a Sas retail medi...
2021-07-1902 min
Left to Our Own Devices with Erica KeswinHow to Design a Space for Creative Flow with Chief Strategy Officer at A+I, Peter Knutson and Chief Design Officer of Publicis Groupe, Bastien BaumannAs we start thinking about the epic “Return to the Office,” many are thinking about space and how it can be used more intentionally for collaboration, creativity, and productivity. Peter Knutson, chief strategy officer at architecture firm A+I and Bastien Baumann, chief design officer at Publicis Groupe join Erica on the podcast this week to discuss this very topic.A+I and Publicis Groupe partnered together to form Le Truc, “a New York City-based center of creative excellence for clients, converging 600+ creatives, producers, and creative strategists from Publicis Groupe New York agencies into one dynamic, collaborative space...
2021-05-2539 min
Les Enfants de la RépubliqueMaurice Lévy, président du conseil de surveillance de Publicis Groupe – Les enfants de la RépubliqueInvité : Maurice Lévy, président du conseil de surveillance de Publicis Groupe.
2021-05-1644 min
Beyond the Noise - the PRWeek podcastEp 5: The inside story of Publicis Groupe's acquisition of Taylor Herring | 30 Under 30Taylor Herring CEO James Herring and Publicis’ UK Influence Practice lead Chris McCafferty join PRWeek editor John Harrington to share the lowdown on Publicis Groupe's high profile acquisition of Taylor Herring, why they decided to sell and what this means for the creative shop and Publicis in the future. Also, the trio talk about PRWeek's 30 Under 30 and what makes the class of 2021 special.
Hosted on Acast. See acast.com/privacy for more information.
2021-04-3022 min
Pep: Talk by Perpetual:Agathe Bousquet | President Publicis Groupe in FranceWe welcome Agathe Bousquet, President Publicis Groupe in France for a raw conversation on the turning points in her life that got her to where she is now and what drives her to keep going.
2021-04-0628 min
Screen Wars Thought Leader Interviews by Cross Screen Media14. Publicis Groupe’s Senior Advisor Rishad Tobaccowala Shares Thoughts on ”The Great Re-Invention”Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to shares his thoughts on "The Great Re-Invention" and how organizations can thrive in the digital age in our latest Screen Wars Thought Leader Interview.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
2021-03-3100 min
Het Nieuwe WerkenHet Nieuwe Werken - Jacco ter Schegget (CEO Publicis Groupe Benelux)Amp.Amsterdam’s Diederik van Middelkoop sprak met de van CEO Publicis Groupe Benelux, Jacco ter Schegget, over werken tijdens COVID-19 en wat de toekomst daarin ons gaat brengen.
2021-03-0327 min
h. spotЕп. 15 - Маркетинг комуникация по човешки / Гост: Николай Неделчев (Publicis Groupe Bulgaria)Приканваме да се заслушате в разговора с Ники Неделчев - CEO на Publicis Groupe Bulgaria - който ни споделя експертни препоръки как марките да комуникират своите маркетинг послания по човешки начин.
Ето една ценна перспектива, която си взимаме от този епизод:
"Както в периода на бума на интернет имаше компании като PayPal, Google, Facebook, който избухнаха и станаха новите звезди, така имаше и компании, които излязоха от бизнеса, защото не успяха да се пригодят. В момента с тази нова емоционална настройка на потребителя, някои от марките, които не успеят да налучкат ваксата, ще бъдат разлюбени и потребителите ще се алиенират от тях. Хората в момента искат комуникацията да бъде първо автентична и второ - марките да говорят емпатично."
Кои марки се справят добре с тази маркетинг комуникация по човешки и кои имат още много да учат според вас?
2021-02-2432 min
The Marketer's DebriefCelebrating Empathy with Tom Goodwin (Publicis Groupe, Digital Darwinism)What would your company look like if you built it today? What world would we create if we could press reset? Caught in a whirlwind of social media and startups, have we somehow forgotten how to think? Tom Goodwin believes it's time we all took a healthy dose of empathy to forge a path towards a more thoughtful and innovative future. As Head of Futures & Insights at Publicis Groupe and author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption, Tom is opinionated and insightful in equal measure. -
2020-08-0442 min
Customer Equity AcceleratorEp. 119 | The Economics of Identity with Max Kirby of Publicis GroupeThis week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information. "Generally speaking what you don’t know that someone else kn...
2020-07-3030 min
CSDM PodcastMarkt Update (part twelve) bellen met Arjan Veenhuis (Publicis Groupe)CS Digital Media belde deze week - vanuit de CSDM-podcaststudio in Amsterdam – met Arjan Veenhuis, head of PMX Publicis Groupe. Gesprek over o.a. de impact van de coronacrisis op de mediamix, ‘mediahamstergedrag’, consultancybureaus die zich op het terrein van mediabureaus begeven, adverteren buiten reguliere touchpoints en de nieuwe ontwikkeling van ‘headless commerce’. Ook wordt gediscussieerd over drie interessante stellingen waarin DOOH centraal staat.
Arjan Veenhuis (Publicis): ‘We moeten respect hebben voor alle adverteerders die de mediadruk, binnen welk mediatype dan ook, de afgelopen tijd enigszins op peil hebben gehouden.’
2020-05-2035 min