Shows
Kaya CastBrand, Operations, and Scale: The Core Trio for Cannabis BrandsOn this episode of Kaya Cast, host Tommy Truong sits down with John Shute, founder of Puff Creative, a cannabis marketing agency committed to changing lives through thoughtful branding and community impact. John shares his unlikely journey from the service industry to cannabis marketing, shaped by personal loss from the opiate crisis and a strong belief in social justice. He explains how Puff Creative helps dispensaries and brands grow by aligning branding with operations, building a solid foundation, and using data to drive every decision.Together they dive into practical playbooks: defining your tribe and brand story before spending...
2025-12-0943 min
GCNC World View: The Global Cannabis Business PodcastBeyond the Logo: Real Branding Driving Real RevenueTwo Great Cannabis Marketing Minds: One Insightful Webinar!Fret not if you missed our ‘Beyond the Logo: Real Branding Driving Real Revenue’ webinar earlier this week – featuring GCNCers Amna Shamim, Director of Content Marketing, The Cannabis Community; and John Shute, CEO, PufCreativ!Luckily for you it’s been recorded and is available here on our YouTube channel (don’t forget to ‘Like’ and ‘Subscribe’!).Together, Amna and John unpack how smart cannabis brands can use…📖authentic storytelling🔢data-driven analytics🤖AI-integration strategi...
2025-10-3159 min
Cannabis ManTitan Express Takes Off | Cannabis Potency Caps, Trump's Medical Marijuana Nod & John Shute of PufCreativThe Cannabis Man Podcast returns with a fresh Sativa review and big headlines shaping the cannabis world. Host Don Kleppin kicks things off by cracking open the 2025 Best in Grass judge kit for his first official taste — the Titan Express Sativa from Grassroots. In cannabis news, Don dives into Massachusetts' proposed THC potency caps and a potential ban on home cultivation, Donald Trump's new video touting the medical benefits of cannabis for seniors as rescheduling debates heat up, Canada's cannabis industry adding $16 billion to the economy in 2024, and a new study showing cannabis use may provide short-term PT...
2025-10-011h 12
The Cannabis Industry PodcastEpisode 8: John Shute, PufCreativIn this months's episode, Luke speaks to John Shute, CEO and co-founder of PufCreativ. John shares his passion for creative marketing campaigns, which, combined with his commitment to social equity in cannabis, has been the driving force behind PufCreativ.
2025-09-2331 min
NewsRamp Cannabis PodcastGreen Monke Expands Happy Soda Line with New Flavors; MAGA Leaders Pressure Trump on Marijuana; IgniteIt Launches Media and Events Platform; NECANN Convention in New Jersey; Setback for New York's Cannabis Industry; PufCreativ Cares Partners with HoliHub for National Recovery MonthGreen Monke introduces Orange Cream and Lychee flavors to its Happy Soda lineup, catering to the demand for better-for-you beverages. MAGA leaders urge President Trump against changing marijuana's CSA status. IgniteIt Inc., led by former Benzinga executives, aims to advance the cannabis industry through media coverage and events. The NECANN New Jersey Cannabis Convention, featuring the NECANN Cup, is set for September 2025. New York's cannabis industry faces a setback due to a recent federal court ruling. PufCreativ launches PufCreativ Cares, partnering with HoliHub for National Recovery Month to support inclusive healing programs.
2025-08-2106 min
Apartment 113 Cannabis & Psychedelics Industry PodcastEpisode 166 - Apt 113 Special - July 2025 Episode 166 is the 29th episode of Season 3.We’re back with the July 2025 Monthly Special for episode 166 of Apartment 113.This month’s special brings back Fat Nugs Magazine founder Dustin Hoxworth as co-host, and features an insightful conversation with John Shute, founder of PufCreativ. As always, we kick things off by digging into the latest cannabis news and culture headlines, everything from Mike Tyson’s policy push to Cannabis in Space while weighing in on what these developments really mean for the soul of the industry.Then we welcome John to the show for a...
2025-07-2500 min
the lobsterpot< podcastCannabis Means Business: He Shutes, He Scores!We have a quick conflab with the lovely John Shute (MBA), founder and CEO, PufCreativ, who's poised to help companies refocus how they build cannabis brands.
2025-06-2009 min
Apartment 113 Cannabis & Psychedelics Industry PodcastEpisode 153 - John Shute, PufCreativEpisode 153 is the 16th episode of Season 3.We’re joined today by John Shute, CEO of PufCreativ, an award-winning, community-focused cannabis marketing agency. With over a decade of experience as a leading marketer in the cannabis industry, John specializes in developing creative, revenue-driven strategies for cannabis retailers, brands, and fully integrated organizations, both nationally and internationally.Under John's leadership, PufCreativ has been recognized with numerous accolades, including the 2023 and 2024 EMJAY "Branding and Marketing Agency of the Year" Award, two prestigious CLIO Awards, and the ADCANN "Agency of the Year" title (twice). Personally, John has earned recognition as AD...
2025-05-1244 min
Apartment 113 Cannabis & Psychedelics Industry PodcastEpisode 137 - Bryan Bussey, WaxNax & Polar Gold ExtractsEpisode 137 is the 83rd episode of Season 2.
Today, we’re joined again by CEO of WaxNax and Business Developer for Polar Gold, Bryan Bussey.
Bryan joined the show for the first time way back on episode 7! He has a deep passion for the cannabis community and the plant and has years of experience living and working with growers in northern California. He continues to guide WaxNax through the changing industry while throwing some wonderful events along the way.
At MJBizcon in December, Bryan hosted and helped run the second annual Golden Paddle Showdown along with two other events, Blaze of Gl...
2025-02-1052 min
Full Spectrum CannabisElizabeth Sage - My Heart and Soul is in Flower and Concentrates - pt. 1You do what? We talk with Elizabeth Sage about what's happening in Minnesota and around the world. Ganjier: Sommelier of Cannabis?Elizabeth Sage https://www.linkedin.com/in/elizabeth-sage-416875211/Mid 2025 licensing Q4 2025 retail dispensariesTribal NationsCannabis SommelierGanjierObjective metricFarmers trimCannabis community education Objective metricsFarmers trimSoilAeroponicsHydroponicsFirst time business ownersBusiness therapyGreat Lakes Bake Club with Angelique...
2025-01-1630 min
Flourishin' In CannabisMastering Cannabis Marketing: Five Proven Steps to Outrank Your Competitors with John ShuteJohn Shute is the CEO of PufCreative and co-founder of Cannabis Impact Fund, as well as Cannabis Creative Movement. He is here to share the keys to successful cannabis marketing, and explain the need for genuine community engagement, strategic budgeting, and a solid tech stack. He discusses the pitfalls of rushing through branding and the importance of a comprehensive marketing approach to outshine competitors. John stresses that without a realistic budget and proper planning, businesses risk being overshadowed by larger, more established entities. He gives a masterclass in navigating the challenges of cannabis marketing!Chapters:00:00:00 - K...
2024-08-0933 min
Party Like a MarketerEp. 50: Beyond Buzzwords: Authentic Strategies in Cannabis MarketingLisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing.
2023-10-3052 min
To Be Blunt152 Cannabis Marketing Summit: From Seed to Brand"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine WolfWith more competition than ever in the cannabis industry, building a strong brand identity is critical to success!In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute...
2023-07-171h 01
Own Your HarvestS2 EP2 | Marketing Cannabis with John ShuteIn this episode, we talk with John Shute, founder of PufCreativ, about the challenges of starting up a dispensary in a new market, and get tips on cannabis marketing.
2023-05-1549 min
Common SensimillaKatie Burrell Vice President & COO PufCreativ :: Ep. 33In this episode of Common SENSimilla we will be talking to the Vice President, CEO and co-founder of PufCreative, a Denver, Colorado based creative marketing agency focused on building brands and deploying digital marketing strategies for cannabis consumer brands and retailers. That's a mouthful. Today's guest will help me grapple with all the agency frustrations we deal with here at CannaPlanners. And there's a good chance this part, this podcast, turns into a therapy session. PufCreativ - https://pufcreativ.com/---Common SENSimilla explores business and innovation through the lens of Cannabis. Host W...
2023-03-161h 04
the lobsterpot< podcastHitting The Sweet Spot: Cannabis x MarketingCannabis and marketing are, well, slippery bedfellows. The market demands one approach; but the law requires another. And the disparity between the two varies enormously – depending on where you are.
John Shute, founder and CEO, at Colorado-based cannabis marketing agency, PufCreativ, is no stranger to figuring out how brands of all ilks can make their mark – in spite of the fluff and the flux. But where exactly is the marketing sweet spot for cannabis?
2023-02-2445 min
The North American Weed TourJohn Shute of PufCreativ Talks Cannabis Marketing | NAWT Podcast S2 E24Welcome to season two episode 24 of the North American Weed Tour Podcast with John Shute of PufCreativ.
PufCreativ is a cannabis branding and marketing agency located in Colorado. CEO John Shute has run the business within the industry for 6 years. Today we'll explore his journey, skateboarding with an MBA, and break down marketing/business tips for cannabis brands.
2022-12-0734 min
Everyday Retail: A Cannabis Podcast09: How to Work with a Dispensary Marketing Agency with John ShuteAn agency can either be your bestfriend or a blackhole for tons of your marketing budget. That's why it's important to know how to vet and collaborate with agency partners at your dispensary. What should you know? John Shute, CEO and co-founder of PufCreativ joins us for a deep dive into getting tactical with dispensary agencies. Follow John: @john-shute-pufcreativ Follow PufCreativ: @pufcreativ Follow Happy Cabbage: @happy-cabbage-analyticshappycabbage.io
2022-09-0841 min
PufCreativ PodcastGood KarmaIn this Doobie Gay episode, Ktokes speaks with Jaguar French (J French)! J French is a world renowned rapper, fashion designer, mental health advocate and public speaker. He began doing music at 12 years old, overcoming a speech impediment. While his private activities include youth mentoring and speaking up for personal growth, French’s music and fashion brands aim to inspire, heal, unite and motivate. He has a rich music heritage, with his father winning 4 Grammy Awards. French has worked with artists such as Jah Born, RC & The Gritz, and Erykah Badu. As a Grammy Voting Member, he is often in...
2022-08-3136 min
High Minded with McCarterPlants Over Poison: Cannabis & Cancer w/ Danielle GilliamBuckle up for an intense yet informative and enlightening episode 34 with cancer survivor and cannabis advocate Danielle Gilliam. Trigger Warning: In this episode, we talk about cancer, medical procedures, mental health and using natural medicines compared to Opioids. She gives incredible insight into her journey of being diagnosed with Chordoma, a rare type of bone cancer in the spine, to getting multiple surgeries and procedures to remove it, learning to walk again, and finally her success with using cannabis and psilocybin to ween off of her prescribed (and incredibly addictive) Opioids for pain. She is a warrior, to say...
2022-08-311h 01
PufCreativ PodcastCensored creators, for creators! With Arend RichardIn this episode Ktokes speaks with Arend Richard, the Co-Founder and CEO of WeedTube, host of the Podcast "Watch and Sesh", and the Author of the LGBTQ+ SciFi novel series "Being Found". In this episode they talk about the hardships behind cannabis marketing and content creation, anxiety, the LGBTQ+ community and of course, cannabis.
Follow Arend on Social Media:
https://www.instagram.com/arendrichard/
https://twitter.com/arendlovesyou
Follow Weedtube on Social Media:
https://www.facebook.com/weedtubeapp
https://twitter.com/TheWeedTubeApp
h...
2022-07-2937 min
PufCreativ PodcastVanguard Media OnlineTiffany Watkins is known in the community as LadyCanna. She’s a former IT Professional, working many years as a Network Systems Engineer. She holds degrees in Computer Sciences and Network Infrastructure, as well as multiple certifications.
Her grassroots campaigning and advocacy goes back 30+ years. She’s been heavily involved in patient representation, harm reduction, public policy, and community organizing. In 2019 Tiffany Founded Vanguard Media Online. Vanguard is a media platform and magazine that’s dedicated to Women in cannabis. She proudly showcases the efforts, innovation and creativity of all Women.
Tiffany is also the founde...
2022-06-2126 min
PufCreativ PodcastProvisional AirAriana is a multimedia artist, cannabis advocate, and content creator based in Montana. Passionate about people and the planet, she finds purpose in helping plan and execute ideas striving for social and environmental improvement. As COO of WeedTube she aims to be a conscious consumer and thought leader, believing that the cannabis community is key to changing the narrative of what it means to be a “stoner.”
Follow Ariana on Instagram:
https://www.instagram.com/provisional_air/
Follow Weedtube:
https://www.instagram.com/weedtubeapp/
Link to Peti...
2022-06-1048 min
PufCreativ PodcastBitchy HippieIn this episode Katie speaks with Isabella Dechard, a creative human currently living in the Sunshine State, where she is wrapping up two years of experience in the cannabis space. As a copywriter and SEO specialist, she is committed to researching and analyzing what we know about cannabis while providing thought-provoking content that challenges the negative stigma around this powerful plant. Her work is fueled by the belief that knowledge is power – advocating for the benefits of this plant and its current news while highlighting the unique voices of brands in the industry. Isabella also uses her graphic design an...
2022-05-1330 min
PufCreativ PodcastCannabis Social Justice With Stephen Post from Last Prisoner ProjectHappy 4/20! Today and everyday we need to remember that there are still over 40,000 cannabis prisoners incarcerated for non-violent cannabis offenses.
Visit www.lastprisonerproject.org to learn how you can help!💚
Stephen Post s a campaign manager and communication strategist who focuses on implementing policy through coordinated government and public relations efforts. Stephen hopes to empower others to challenge the obstacles to equal justice in cannabis, as well as help redesign the justice system by breaking down the stigma around drug use.
Stephen is a two-time graduate of The Ohio State University, where he earned a B...
2022-04-2030 min
PufCreativ PodcastImportance of Terps with Joseph NguyenIn this episode we speak with Joseph Nguyen about the importance of terps, cannabis and coffee. Joey is a consultant for a large accounting and advisory firm in Center City, Philadelphia. Another one of his many hats is his role as CEO of Captain Terps Infusions, a cannabis-infused beverage company. Graduating from Temple in 2020 with a degree in Business Administration & International Business, he now hopes to better the lives of others through his diverse types of work – ranging from the art space, to IT/ Risk consulting, and cannabis.
Follow Joey on Instagram:
@th...
2022-04-1122 min
PufCreativ PodcastOut of the ClosetIn this Doobie Gay Series episode of PufPod, Ktokes speaks with long-time friend and cannabis consumer Rachael. A native of Rockland County, NY, Rachael has always valued talk therapy, and believes in putting one’s mental health first. She credits her longtime therapist for providing the tools to overcome various hardships throughout her life — and as she battles with issues such as psoriasis and stress — natural self-care is crucial for her; Rachael is a regular at the gym and often participates in outdoor activities, while also enjoying the benefits of responsible cannabis use. She’s an activist for suicide preventi...
2022-03-0732 min
High Minded with McCarterCannabis & Parenting w/ John & Alison ShuteWOAH; buckle up for an eye-opening start to 2022! In this episode, parents John and Alison Shute come on the podcast with their adorable 9-month-old baby Willow to discuss navigating cannabis use as parents in this crazy world we live in. We touch on: explaining cannabis to children, consuming responsibly as parents, childproof packaging, consuming during pregnancy, consuming after children and even drug use as parents. This is the episode you'll want to send to all your parent-friends!Sponsored by Puf Creativ, a full-service marijuana marketing firm that creates strategies and advertising solutions for your cannabis or CBD...
2022-01-0550 min
PufCreativ PodcastInfusing Artwork Into Cannabis Marketing with Alaina DorseyIn this episode, John speaks with Alaina Dorsey about her past, her relationship with cannabis and her perspective on why it's important to infuse artwork into cannabis marketing. Tune in to learn more!
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Alaina the Muse (Dorsey) is the Owner and Commercial Artist with Creative Strategist tendencies of FADEDlain. A visual story studio, FADEDlain forges immersive lore for cannabis and e-commerce companies with brand-driven illustrations for packaging, merchandise/apparel and murals. A "Sweet Summer Child of Cannabis," Alaina is a Maryland medical cannabis patient who initiated her self-renaissance in 2018 with the plant. The Muse is co...
2021-11-3021 min
PufCreativ PodcastLeaf411 - The First Free Cannabis Nurse HotlineIn this episode, John speaks with Katherine Golden and Eloise Theisen of Leaf411, the nonprofit and first free cannabis nurse hotline. They discuss their nursing background, how Leaf411 started, and the recent Opioid Awareness Guide that they collaborated on together. Tune into this amazing episode to learn more!
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Leaf411's mission is to provide education and directional support to the general public about the safe use of legal cannabis (marijuana & hemp). Their team of cannabis trained nurses are passionate about helping our community access balanced education about their legal cannabis use.
Leaf411 was...
2021-11-1925 min
PufCreativ PodcastVince Giradino of The Wake Up ProjectIn this episode, John speaks with Vincent Giardino of The Wake Up Project. They discuss Vince's history, how The Wake Up Project started, and the recent Suicide Prevention Guide they collaborated on. Tune in to learn more!
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The Wake Up Project is all about making a difference in the community. They believe that we can use the power of wakeboarding to bring people together and truly change the world. They’re looking to change the way people view suicide and mental illness, as well as change the way people interact with those that are struggling wit...
2021-11-0209 min
PufCreativ PodcastBrie Franklin of the Colorado Coalition Against Sexual Assault (CCASA)In this episode, John speaks with Brie Franklin of the Colorado Coalition Against Sexual Assault (CCASA). They discuss the CCASA's mission, the recent legislation they helped pass in Colorado protecting survivors, the Sexual Assault Support Guide they collaborated on over the summer, Colorado Denim Day and the You Have A Right campaign. Tune in to learn more!
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Brie joined CCASA in December 2014. She has been working in the movements to end sexual and domestic violence since 1998 and has been an advocate and educator at both rural and urban community-based advocacy organizations in Washington, Idaho, and Or...
2021-10-1926 min
PufCreativ PodcastChristina de Giovanni of Emerald MagazineIn this episode, John speaks with Christina de Giovanni, CEO and founder of Emerald Magazine. Christina gives us a brief history on her story, how Emerald Magazine started and the importance of cannabis education in such a rapidly growing industry. Tune in to learn more!
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An award-winning journalist and media company owner, Christina launched The Emerald Magazine following a 9-month legal battle with Humboldt County revolving around her then-boyfriend’s growth of cannabis. Following this experience of civil injustice, Christina formed The Emerald as an outlet to advocate for the positive uses of cannabis and its...
2021-09-1724 min
PufCreativ PodcastChrissy Greco: Connecting Customers and Building Community Through Marketing StrategyIn this episode, John speaks with Marketing and Operations Professional, Chrissy Greco. For over 10 years, Chrissy has worked with brands and small businesses to strengthen their mission and connect with their customers. She believes that building community is one of the most valuable marketing strategies brands can apply to grow and thrive. Tune into the episode to catch a fire conversation between two marketing professionals.
Learn more about Chrissy by visiting: https://www.chrissy-greco.com/
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2021-09-0821 min
PufCreativ PodcastGoldie Solodar of City Sessions Denver on Cannabis EducationIn this episode, John speaks with Goldie Solodar of City Sessions Denver! They discuss her personal history leading up to entering the cannabis industry and the importance of cannabis education.
City Sessions Denver is a cannabis lifestyle brand that specializes in private custom tours of the cannabis industry with an educational focus. Servicing four main demographics; first time consumers, regular consumers, industry investors and medical patients, we provide a full immersion education on the plant and product line. In addition, we teach our guests how to navigate the product line for their own unique body chemistry to e...
2021-08-1818 min
PufCreativ PodcastJ French: Cannabis Culture, Music, Justice and New Ventures!In this episode, John and Katie speak with musician and producer, Jaguar French! They discuss J French's history, music, cannabis culture, cannabis justice and some new projects he's working on in Oklahoma.
Jamal French is an accomplished rapper, multi-instrumentalist and producer based in Oklahoma City. J French began rapping when he was 12 years old, composing rhymes as a hobby and discovering his genuine talent.
His first rhyme was written to Devin Tha Dude’s “Don’t Wait.” French, who also plays cornet, piano and drums, has worked with several rappers in the Oklahoma-Texas scene and L.A. sce...
2021-08-0528 min
PufCreativ PodcastEighth Revolution: Safe Cannabinoid Consumption and The Future of CannabisA few months back, our Co-Host, John, spoke with Bryan Fields and Kellan Finney of The Eighth Revolution. They discuss how to safely consume cannabinoids, the future of the cannabis industry and some of the fun projects the team at 8th Revolution is working on.
Eight Revolution (8th Rev) provides services from capital to cannabinoid and everything in between for the Hemp & Cannabis industry. As a dynamic team, they can immediately diagnose, analyze & optimize every detailed nuance while providing a 30,000 ft lens with a forward-thinking approach. Their flexibility and experience create a unique understanding of how to g...
2021-07-2632 min
PufCreativ PodcastKangen Water and Cannabis Cultivation with Anna BrummettIn this episode of the PufCreativ Podast, Katie speaks with our friend, Anna Brummett, who is also an independent distributor for Enagic, the Kangen company. Anna touches on her personal history, how Kangen Water has improved her life, and how it can be extremely beneficial for cannabis or hemp grow operations. Tune in to learn more about the true power behind Kangen Water and cannabis!
Follow Anna's journey on Instagram: https://www.instagram.com/annafae/
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://p...
2021-07-1322 min
PufCreativ PodcastThe Pheno Finder: Cannabis Culture, Quality, and in Sports.In this episode, John speaks with The Pheno Finder about his discovery of cannabis as an aspiring athlete in college, why preservation of cannabis culture is so important, and why we should all be mindful of the quality of the cannabis we're consuming. Tune in to listen to the full episode!
Follow The Pheno Finder on Instagram: https://www.instagram.com/consciouslycam/
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2021-06-2916 min
PufCreativ PodcastAdolphus Busch V of ABV Cannabis CoIn this episode, John speaks with Adolphus A. Busch V, the great-great-grandson of Adolphus Anheuser Busch. They discuss his personal history leading into the formation of his Colorado based cannabis brand, ABV Cannabis Co, as well as correlations and differences between the family beer businesses and his perspective on ABV.
Follow ABV Cannabis Co. on Instagram: https://www.instagram.com/abvcannaco/
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2021-06-1717 min
PufCreativ PodcastAmber Bacca: Cannabis Consulting, Trax Team Solutions & Foghorn's Elevated Worms!In this episode, John speaks with Amber Bacca of Trax Team Solutions and Foghorn's Elevated Worms. They discuss her personal history, how she entered the cannabis space, her experience as a consultant leading into the formation of the TRAX coalition, and the launch of one of the world's first commercial cannabis worm farms. Tune in to learn more!
Follow Amber on Instagram: https://www.instagram.com/amberbacca/
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2021-06-0222 min
PufCreativ PodcastDistru: A No-bullsh*t software for cannabis manufacturers and distributors. Stay compliant, unify your teams and grow revenue!In this episode, John speaks with Azam Khan and Jesse McElvain of Distru, about their stories leading up to entering the cannabis space, the formation of Distru, and how it's changing the game when it comes to seed-to-sale software in cannabis manufacturing and distribution. The Distru software provides a singular and streamlined tool for CRM, inventory management, order fulfillment, and staying compliant with Metrc. Tune in to learn more about the future of cannabis software!
Follow Distru on Instagram: https://www.instagram.com/distruapp/
Learn more about the PufCreativ P...
2021-05-1225 min
HiiiDeas - Ideas While HighA Purpose Driven LifestyleIn this weeks episode of HiiiDeas John Shute , CEO and Founder of Pufcreativ discusses how charity work was ingrained in him at a young age, so giving back to his community came naturally. We discuss the importance of collaboration to help create an even greater change and how marketing can fuel this. He also shares when he realized he was walking in his purpose ,after sponsoring a successful charity event and seeing the impact he had on his community. All this and much more! Founder & CEO : John ShuteIG: @johnshuteMentioned: PufCreativeI...
2021-05-1047 min
High Minded with McCarterEthics & Morals in Cannabis w/ John ShuteIn episode 9, McCarter chats with John Shute, Founder and CEO of PufCreativ, an award-winning, community focused cannabis marketing agency based out of Denver, CO, about how cannabis businesses can do good in communities and give back to those most negatively impacted by the war on drugs. John and his team have raised over 250K in support of social justice and environmental initiatives and he articulates a vision of a cannabis future where states have mandated social equity and sustainability requirements. This episode is sponsored by Mellow Fellow.
2021-04-2923 min
PufCreativ PodcastBryan Passman: A Brief History, Hunter + Esquire and the Future of Executive Search in Legal Cannabis & PsychedelicsIn this episode, John speaks with Bryan Passman, Founder and CEO of Hunter + Esquire. They discuss Bryan's history leading up to the entering the cannabis industry, the formation of Hunter + Esquire, and more on the future of executive search in both the legal cannabis and psychedelics.
Hunter + Esquire is the leading executive search and consulting firm focussed solely on the Cannabis and Psychedelics Industries. Founded in 2017, their experienced team is dedicated to providing a full service, white glove approach to every one of their clients. Their deep industry expertise, in combination with decades of talent acquisition experience a...
2021-04-2821 min
PufCreativ PodcastShayda Torabi of Restart CBD and the To Be Blunt podcast on Cannabis Marketing and Cannabinoid EducationIn this episode, John speaks with Shayda Torabi of Restart CBD and the To Be Blunt podcast about her story, cannabis marketing and the importance of cannabinoid education. From CBD, to Delta - 8 THC, to CBG, it's always good to start small and have a full understanding of what you're consuming when it comes to cannabis. Tune in to listen to more of Shayda's insight and her amazing background in Cannabis Marketing!
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2021-04-2031 min
PufCreativ PodcastT. Harvey of CannaCurious MagazineIn this episode, John speaks with T. Harvey of CannaCurious Magazine about her story, the magazine and launch of their 420 Spring Issue that highlights incredible women who are activists and entrepreneurs in the space, showcases amazing cannabis-inspired art and photography, and features some must-try brands. They also touch on the launch of "The CannaCurious Guide For Women," which is a collaboration between CannaCurious Magazine and the Cannabis Creative Movement, serving as a trusted source of enlightenment for women who are curious about incorporating cannabis into their lives and also benefitting the Lupus Howse Foundation.
Follow CannaCurious Magazine o...
2021-04-1626 min
PufCreativ PodcastJeff G on the launch of Marshawn Lynch's new cannabis brand, Dodi Blunts, this 420!In this episode, John speaks with Jeff Goldenberg of Abacus Agency and High 12 Brands, to discuss the launch of his newest venture with Marshawn Lynch this 420, Dodi Blunts! Take a dive into Jeff's history and background, leading into the launch of his social justice and Oakland culture focused cannabis brand with one of his favorite athletes of all time.
Follow Dodi Blunts on Instagram: https://www.instagram.com/dodioakland/
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2021-04-1421 min
PufCreativ PodcastBowlz: The World’s First Magnetic Bowl PieceIn this episode, John speaks with Parker Nims and Joshua Schmidt of Bowlz! Bowlz is the worlds first separable magnetic bowl piece that's easy to connect, enjoy, clean and repeat. Learn more about this innovative product by visiting: https://bowlzofficial.com/
Follow Bowlz on Instagram: https://www.instagram.com/bowlzofficial/
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2021-04-0635 min
PufCreativ PodcastWaxNax: The Cannabis Concentrate RevolutionIn this episode, Katie speaks with John Basar, Co-Founder of WaxNax, about some of their recent collaborations, the story of WaxNax and how their products are revolutionizing the concentrate experience. WaxNax was designed to improve the current dabbing and vaporizing experience. They sell 20 packs of pre-filled glass inserts that produce tasty, regulated, and consistent doses of marijuana concentrate. WaxNax is changing the way you consume cannabis concentrates and extracts by providing dose control, consistency, and increased taste.
Follow WaxNax on Instagram: https://www.instagram.com/waxnax_co/
Learn more about the PufCreativ Podcast and their c...
2021-03-2418 min
The DimeCannabis & Pop Culture featuring John ShuteWe sat down with AdCanns' Marketer of the Year, John Shute from Agency of the Year PufCreativ! Tune to find out: How did John Shute get his start in the cannabis industry? What is PufCreativ's role in the cannabis space? How do cannabis companies educate the masses on cannabis? How can pop culture change or alter the stigma around cannabis? How can you properly tell the story of cannabis, and how it has changed people's lives, while still complying with certain federal regulations? Which legal market (state- by- state basis) has the best handle on both consumer and...
2021-03-1942 min
PufCreativ PodcastMellow Fellow Delta-8 (D8) Product ReviewIn this episode, John and Katie do a product review of multiple Delta-8 (D8) products from PufCreativ client, Mellow Fellow! They also discuss what D8 is and why it's all the talk amongst cannabis consumers, especially in non-legal states.
Follow Mellow Fellow on Instagram: https://www.instagram.com/mellowfellowfun/
Use code "PUFCREATIV" for 20% off your next order!
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2021-03-0916 min
PufCreativ PodcastChris Day: A Brief Personal History and The Future of the Global Cannabis IndustryIn this episode John has the pleasure of speaking with Chris Day, founder of Project Evolve and the Global Cannabis Network Collective. Chris is one of the most connected and well versed individuals in global cannabis. Tune into this episode to learn more about his history, how he got involved in the cannabis industry, what he's currently working on and his thoughts around the future of cannabis at a global level!
Follow Chris on Twitter: https://twitter.com/cdayontheedge
Follow Chris on Instagram: https://www.instagram.com/cdayontheedge/
2021-03-0327 min
To Be Blunt027 Winning Agency Awards and Doing Good with The Earnings with John Shute of PufCreativJohn Shute is the founder of PufCreativ and the co-founder of Cannabis Doing Good. In this episode, John talks about the importance of giving back to the community, especially because cannabis is a plant that is so polarizing and stigmatized. [00:01 – 14:38] The Story of PufCreativ and Their Future Goals[14:39 – 24:44] Actually Knowing the Plant and Advocate for It[24:45 – 30:33] Focus on Your Wheelhouse[30:34 – 35:19] Our Take on Delta-8-THC and Other New Cannabinoids[35:20 – 52:27] Take Time to Learn the Legal Side of the Industry
2020-12-0758 min
PufCreativ PodcastThe Eighth RevolutionIn this episode I speak with Bryan Fields and Kellan Finney of The Eight Revolution, who offers scientific-based solutions with data-driven approaches to the hemp industry.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-10-0834 min
PufCreativ PodcastPufCreativ Interns: Chelsea and CameronIn this episode I speak with our PufCreativ's first interns about their past, the projects I have them working on, their future goals and also have them give advice to incoming or current college students.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-09-1817 min
PufCreativ PodcastMichael Blaustein: Marketing, Operations, and Cannabis in New JerseyIn this episode I speak with Michael Blaustein about his marketing and operations experiences in various industries, his relationship with cannabis, and the similarities between us both being cannabis users from New Jersey.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-09-1734 min
Thinking Outside The BudJohn Shute, CEO, PufCreativ & Co-Founder, Cannabis Doing GoodA graduate of Norwich University's MBA Project Management Program, John Shute has taken the marketing industry by storm -- originally starting out in hospitality and nightlife, and currently specializing in cannabis.
John's forte is creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry. He was recently awarded “2020 Colorado CEO of the Year” by CEO Monthly!
John has appeared on multiple panels at Denver University and General Assembly, speaking about his experience in cannabis marketing. In addition to being the Co-Founder and CEO of the cannabis marketing agency, PufCreativ, he has co-f...
2020-09-0134 min
PufCreativ PodcastClean Technique: Massachusetts Cannabis Contract ManufacturerIn this episode I speak with Clean Technique's Managing Principal and VP of Sales & Marketing, Kevin Wong, and Tym Wowk Ph.D. Clean Technique is a cannabis contract manufacturer in Massachusetts who empowers resource-limited cannabis companies by providing comprehensive manufacturing infrastructure-fortified by a commitment to quality, science, and data analytics. The entire team at Clean Technique has known each other for 20+ years. We discuss how that impacts their business, their professional background, how cannabis has impacted their personal lives, the future of Clean Technique, and how important it is to have quality, safe and consistent products.
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2020-08-2034 min
PufCreativ PodcastWill Carr: The Hemp Industry, Entrepreneurship & InspirationIn this episode I speak with client Will Carr about how he got involved in the hemp industry, what it’s like being an entrepreneur in 2020 & how he’s navigating having almost $75k worth of product mistakenly sold on Amazon! - Tune in.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-08-1536 min
PufCreativ PodcastDerek Weinman: Using Cannabis to Treat Crohn’s DiseaseIn this episode I speak with a new friend, Derek Weinman, about his experience using cannabis to treat his Crohn’s Disease since he was a teenager.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-07-2041 min
PufCreativ PodcastJoint Talks with Z: An Introduction to the Coming Out SessionsIn this episode I sit down with our photographer Z to discuss her background, her Coming Out Sessions project, and her upcoming new podcast!
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-05-1318 min
PufCreativ PodcastCannabis and Hemp Marketing During COVID-19In this episode I walk through how to communicate with clients and execute dispensary, cannabis brand, and cannabis hemp marketing strategy during a time like COVID-19.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-04-1010 min
PufCreativ PodcastKyle Harris: Agriculture Development Specialist in the state of VermontIn this episode we discuss Kyle’s role and thoughts around the Hemp Industry in Vermont and the United States.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-02-2011 min
PufCreativ PodcastCannabis and Hemp Marketing: Q & A with PufCreativ CEO, John ShuteIn this episode I decided to have our PufCreativ Chief Editor, Andrey Krymchanskiy, ask me questions to help clarify inquiries around my background, cannabis marketing, entrepreneurship, and the future of the industry.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-02-0526 min
PufCreativ PodcastA Focus on Physical and Mental HealthIn this episode I set an intention to focus on my physical and mental health this decade through a more plant based diet, incorporating cannabinoids in my life and exercise. I also walk through my daily routine during a work day for reference. I hope everyone enjoys!
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2020-01-1514 min
PufCreativ PodcastF*ck Stress in 2020In this episode I open up about how I’ve been dealing with stress and how we should all be diving into 2020 with a smile.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-12-2208 min
PufCreativ PodcastChris Equale, VP of Sales @ Dr. Robb FarmsIn this episode I speak with Chris about the future of Dr. Robb Farms and the California Cannabis industry.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-12-1316 min
PufCreativ PodcastCannabis Testing and the Vape EpidemicIn this episode I touch on our recent blog in response to Westword Magazines article on the Denver Cannabis Mold Problem, Cannabis Testing in General, and the recent “Vape Epidemic”
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-12-0211 min
PufCreativ PodcastPot Zero: A Cannabis DreamIn this episode I speak with Rob Trotter, owner and operator of Pot Zero. We touch on why his cannabis is different from any other you’ll find in a dispensary, as well on his take on the future of the cannabis industry.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-10-1711 min
PufCreativ PodcastWhy is Organic Cannabis Farming so Important?In this episode I discuss with Andrey (Krymm) why it’s important to know what you’re consuming and also some trusted brands we recommend in Colorado and California!
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-09-0609 min
PufCreativ PodcastDon’t be scared... It’s just cannabis!In this episode I discuss why you shouldn’t be scared to try cannabis, why it’s important to know as much as possible about the cannabis products you’re consuming and how to safely access cannabinoid products in non-legal, medical only, and legal cannabis states.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-08-0114 min
PufCreativ PodcastJoint Talks with HER Creative Media, PufCreativ’s new PR partner ✌️In this episode John talks with Bri and Hannah of HER Creative Media about their past, how they met, and the future of the PufHER connection!
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-07-0330 min
PufCreativ PodcastProper Cannabinoid Usage with Richard Guerra of Sensi MagazineIn this episode I speak with Richard about his past, how he got involved in the cannabis industry, and his thoughts on proper cannabinoid usage.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-05-2326 min
PufCreativ PodcastThe Power of 420In this episode I dive into how my 420 experience has evolved over the past decade and why 420 is so powerful today.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-04-1811 min
PufCreativ PodcastJoint talks with Whitney Adrian (@sunnny.daze) and Emily McCarter (@mccartergetshigh)In this episode I talk with Whitney and Emily about their cannabis history, how they became involved with cannabis influencer marketing, and their new business venture. Tune in!
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-03-2819 min
PufCreativ PodcastJoint talks with Justin Wiedman @jweeds_420In this episode I speak with Justin Wiedman about his cannabis journey from New Jersey to Colorado and how he got involved in the industry. Be sure to follow him on social media immediately @jweeds_420
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-02-1805 min
PufCreativ PodcastWaxNax: Revolutionizing The Cannabis Concentrate ExperienceIn this episode I speak with WaxNax Co-Founders, Alex Kaplan and John Basar, about the benefits of their product, how it’s more environmentally friendly than the current standard, and why they recommend all cannabis organizations take a more sustainable route.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2019-01-2113 min
PufCreativ PodcastMaking Moves in the Cannabis IndustryIn this episode I discuss how much the cannabis industry has changed in the past 3 years, who are the scary new players, what their involvement means, and what you can to do to make a difference and help the cause. ✌️
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-12-1215 min
PufCreativ PodcastWish for WheelsJohn speaks with Brad Appel who is the Founder/Executive Director of Wish for Wheels, a non-profit organization that gives 2nd graders in Title 1 Public Schools new bikes! Learn more about the organization, Brad’s history, and why he’s interested in collaborating with the cannabis industry.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-11-2020 min
PufCreativ PodcastPufCreativ Company UpdatePufCreativ CEO John Shute gives an official company update that includes the PufNetwork, Cannabis Doing Good, and even some motivation.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-10-3107 min
PufCreativ PodcastCannabis Doing GoodJohn speaks with Courtney Mathis of kindColorado about their recent collaboration CDG, a contagious platform for Cannabis Doing Good in the community. Their first event is Oct. 17 at Zuni Street Brewing Co. 5-8pm
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-09-2716 min
PufCreativ PodcastLit & Lucid EpisodeJohn speaks with the Lit & Lucid Podcast Founders, Lucy Rose and Jarrod Mason. They touch on their podcast success, experiences, personal backgrounds, and the importance of cannabis education in such a rapidly evolving industry.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-09-0723 min
PufCreativ PodcastRyan Sterling, CEO GreenScreensJohn and Ryan touch on Ryan’s past, his current role, the value of GreenScreens, PufCreativ, and the future of the cannabis retail experience.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-08-2220 minPufCreativ PodcastPatience is a virtueLearn the importance of patience throughout the entire lifecycle of your projects.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-07-2609 minPufCreativ PodcastWhat’s Your Passion?Spend time discovering yourself and what you’re passionate about. Find a way to incorporate your passions into your everyday life so you can find a balance.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-06-2109 minPufCreativ PodcastComfortably UncomfortableBecome comfortably uncomfortable and you just might find working through those uncomfortable situations ultimately helped you reach your goals.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-05-1607 minPufCreativ PodcastWhat does 420 mean to you?The term 420 has been more commonly accepted and associated with cannabis consumption. What does the term mean to you?
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-04-1709 min
Lit & Lucid™ Cannabis PodcastEpisode 5 - Cannabis Marketing, Social Media, and Event Planning Ft: John Shute of PufCreativJohn Shute Co-Founder of PufCreativ discusses how he entered into the cannabis industry, his experience with cannabis marketing in California and Colorado, as well as social media and event planning tips in the biz.
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Support this podcast: https://anchor.fm/lit-and-lucid/support
2018-04-1341 minPufCreativ PodcastBe a little crazyTake your ideas to another level and do whatever you can to get your message out to the world. Take risks and plan for the worst. Embrace your individuality and be a little crazy.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-04-1108 minPufCreativ PodcastEvent Planning 101: A Night of AwarenessCo-Founder John Shute provides guidelines to help make your next event a success, while using A Night of Awareness as an example. Tune in!
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-04-0508 minPufCreativ PodcastTransparencyTransparent communication is a key ingredient in reaching attainable goals and achieving fluent business functionality.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-03-2203 minPufCreativ PodcastBelieve In YourselfIn today’s podcast, Co-Founder John Shute talks about PufCreativ’s first successful year as a startup, their event on March 31, and the concept believing in yourself.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-03-0803 minPufCreativ PodcastSeize The MomentAlways capitalize on opportunity when it presents itself.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-03-0104 minPufCreativ PodcastThe Little ThingsIt’s the little things that bring everything together and make your business a success.
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-02-2203 minPufCreativ PodcastTake a deep breath.Check out my first Podcast ever “Take a Deep Breath”
Learn more about the PufCreativ Podcast and their cannabis marketing services by visiting: https://pufcreativ.com/
2018-02-2003 min