Shows
In the LoupeAnalyzing 10 Jewelry E-Commerce Stats from H2 2025Michael dives into data pulled directly from the Punchmark E-Commerce platform for Q1 & Q2 of 2025. Punchmark services only the Jewelry industry, which means their platform data offers a unique insight into the e-commerce fluctuations and jewelry trends of the industry as it stands today.Learn more about our sponsor, Jewel-Craft: jewel-craft.comSend us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and...2025-08-0523 minIn the LoupeMaximizing Client Retention ft. John Liebler of ClientbookJohn Liebler, formerly of Signet and currently VP of Operations at Clientbook, shares how independent jewelers can maximize sales through client retention strategies and relationship building in the digital age.Learn more about Clientbook: punchmark.com/clientbookSchedule a guided demo today at punchmark.com/goSend us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe...2025-07-0144 minIn the LoupeI Went to the FOURTH Punchmark Client Workshop and All I Got Was This Podcast EpisodeJoin Mike for a behind the scenes look at Punchmark's annual Client Workshop in Charlotte, NC, offering a glimpse into what makes this educational event special for jewelry retailers from across the country.If you missed the Workshop this year, make sure to mark your calendars for next May to attend our two day educational workshop in person! It's a lot of fun!Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In...2025-06-1040 minIn the LoupeWe Are In the Loupe!In the Loupe, is an award winning podcast for jewelers, produced by Punchmark, the Jewelry Industry’s FAVORITE website platform. In the Loupe is made for Retail Jewelers to keep them up to date with the latest and greatest taking place in the world of jewelry, both online and in-store. Join me as I attend jewelry trade shows, educational workshops, and cover breaking news that will impact your store. I try out emerging technologies and marketing channels, but that’s not all. We want every jewelry professional to hear from the brightest minds available.Subscribe for n...2025-03-0401 minIn the Loupe8 To-Dos for Your Administrative Checklist to Manage Your E-Commerce Website BetterThe holiday season brings a rush of online shoppers, making it crucial for retail jewelers to ensure their e-commerce sites are in top shape. With a well-prepared website, you can enhance your customer experience, avoid technical hiccups, and maximize sales. Here’s a quick checklist to help you get your website holiday-ready, from payment setups to product data and marketing strategy.Adapted from the recent Punchmark blog article: https://www.punchmark.com/blog-post/administrative-checklist-8-tips-to-fortify-your-e-commerce-for-the-holidaysSend us a text Send feedback or learn more about the podcast: punchmark.com/loupe2024-11-2620 minIn the LoupeHow to Use Email Marketing to Market Smarter ft. Hope Bellair & Sarah WeekesEmail marketing has the power to elevate your traffic to new heights. Mike sits down with Hope Bellair, Punchmark's Digital Marketing Manager, and Sarah Weeks, Art Director at Punchmark, to discuss best practices and strategy for your next Email Marketing campaign. Where is the sweet spot for sending "too many" and "radio silence"? What should you market about during the down months? Which email platform is most effective?Learn more about Punchmark's Email Marketing Campaign here: https://www.punchmark.com/email-marketingSend us a text Send feedback or learn more a...2024-11-0534 minIn the LoupeThe Holiday Website Tune-Up ft. Jason AdamsMichael is joined by Jason Adams, Director of Education at Punchmark, to discuss how to get your website ready for the busiest time of the year, and encourages all Punchmark clients to get their website tickets and requests in early. There are a few key parts of your website that should be checked prior to the holidays, and Jason shares his expertise so that you feel like you are putting your best foot forward.Jason also discusses the new Punchmark Tune-Up package that is designed for precisely this, getting your website ready, even if you might not...2024-10-2231 minIn the LoupeIn the Loupe Episode 200: Transforming the Jewelry Industry Through PodcastingCheers to Episode 200 of In the Loupe! Whether you've been with us since the beginning, or this is your first episode, thanks for joining us!Join us for our special 200th episode of "In the Loupe," where we journey from our humble beginnings as the "Jeweler's Survival Kit" to becoming a pivotal marketing tool within the jewelry world. You'll hear from Ross Cockerham, CEO of Punchmark, and our editor Paul Suarez. Listen in as we reflect on our evolution over five and a half seasons, the challenges of the pandemic, and how our content has adapted to...2024-09-2443 minIn the LoupeThe 2024 EDGE Workshop: Recapped ft. Ross CockerhamMichael sits down with Ross Cockerham, CEO & Co-Founder of Punchmark, who recently got back from The EDGE Workshop in Connecticut. They discuss what was covered at the workshop, what Ross presented on during his allotted time, and what we can learn from this workshop to improve our own Punchmark Client Workshop. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com2024-09-1729 minIn the LoupeGet a Head Start on Holiday Promotions with Hope BellairIt's time to start thinking about your holiday marketing and begin planning for this year's busy season! Mike speaks with Hope Bellair, Punchmark's Digital Marketing Manager, to discuss how to get your site ready, what the easiest starting points are, and where to look for inspiration. This is the pre-marathon stretch, so buckle up!Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast...2024-09-1026 minIn the LoupeExciting News: In the (Gem)Loupe!Announcing the first In the Loupe giveaway of 2024, powered by Picup Media! Join Michael and Marius as they unbox and demo a new GemLoupe, and the many use cases for it. Michael explains the rules of the giveaway and explains how you can enter! https://www.punchmark.com/loupeLearn more about our sponsor Tailored Rings: tailoredrings.comSend us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire a...2024-08-2023 minIn the LoupeThe Latest In Digital Marketing ft. Hope BellairMike meets with Hope Bellair, who leads the Punchmark Digital Marketing team, about her recent presentation at IJO: Chicago, as well as to tease her upcoming presentation at RJO: St. Louis. She talks through common mistakes she sees jewelers making with their marketing, as well as explains why "plug and play" marketing, like Punchmark's Antwerp campaign, are great for stores that are busy but still want to drive traffic.Learn more about our sponsor Podium: https://www.podium.com/loupe/Send us a text Send feedback or learn...2024-07-2333 minIn the LoupeInnovation and Family Balance: A Conversation with Punchmark's Ross CockerhamMike is joined by CEO of Punchmark, Ross Cockerham, to have a conversation about the latest season of jewelry trade shows, innovations at Punchmark, and Ross's recent experiences balancing business and family. We explore the importance of work-life balance, succession planning, and empowering team members to step into greater roles Learn more about our sponsor Podium: https://www.podium.com/loupe/Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about...2024-07-091h 03In the LoupeOmni-Channel Examples In Every Day LifeOmni-Channel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online. At Punchmark, we are constantly encouraging our clients to integrate their online presence with their in-store ones, by integrating with their Point of Sale system, and ensuring their marketing is unified across all channels. Mike talks through a recent omni-channel experience that really blew him away at the department store Lowe's, and draws comparisons to how a jewelry store can elevate their own approach in a s...2024-06-1825 minIn the LoupeLIVE: Next Generation Jewelry Retailer Roundtable ft. Fall's Jewelers & Kiefer JewelersThis episode was recorded LIVE from the 3rd Annual Punchmark Client Workshop in Charlotte, NC!Mike was join by Alex Schlindwein (also known as Diamond Diaries) of Kiefer Jewelers, and Caleb Falls from Fall's Jewelers, two Next Generation Jewelers for a retailer roundtable! They talk through their views on jewelry trends, how they balance working with their parents, and the tradeoffs of stocking branded vs un-branded jewelry.Visit the guest's websites!https://www.kvjewels.com/https://www.fallsjewelers.com/Learn more about our sponsor Podium: https://www.podium...2024-05-141h 01In the LoupeI Went to the THIRD Punchmark Client Workshop and All I Got Was This Podcast EpisodeJoin Mike for an exciting vlog-style podcast episode as he takes you behind the scenes of the THIRD annual Punchmark Client Workshop, in Charlotte, NC. He shares what goes into organizing an educational summit for 35 clients, 8 sponsors, and 20 Punchmark Team members. It's a lot of fun every year, and we are already planning the next one, so mark your calendar for the end of April 2025!Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about s...2024-05-0726 minIn the LoupeComing Soon on In the Loupe!Mike is away at the 3rd Annual Punchmark Client Workshop and teases a few upcoming episodes he is excited about! See you next week!Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com2024-04-3006 minIn the LoupeMastering Instagram and Digital Presence with Savannah KellMike meets with Savannah Kell, Junior Designer at Punchmark, to talk about everything she's done to renovate the Punchmark Instagram account, what goes into managing an account sustainably, and the differences in approach for a B2B account versus a B2C account.Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com2024-04-2326 minIn the LoupeThe AI Digital Sorting Hat ft. Daniel SiroisPrepare to be amazed as we uncover the transformative impact of AI on your business's online strategy. This episode, featuring the insightful Dan Sirois, CPO & Co-Founder of Punchmark, offers an exclusive look into the future of client engagement and web development. We talk about Punchmark's new Creative Strategy Assessment and how it provides unique insights into your business based on the results collected from the hundreds of active jewelry retailers Punchmark maintains as clients. We break down the mechanics behind this digital sorting hat, bringing tailored insights and recommendations to businesses like never before. ...2024-04-0941 minIn the LoupeHow to Prep for a Tradeshow with Trevor from Leitzel's JewelryMike sits down with Trevor from Leitzel's Jewelry, to discuss his preparation for the RJO Palm Springs trade show. Which vendors is he most excited to sit with, how does he plan for show days, and his approach to staying in the venue hotel or elsewhere.Most importantly, we talk about about what Trevor hopes to get out of his visit to the RJO show, and the "holes" in his display case he anticipates filling with vendor jewelry based on this past year's holiday trends. RJO Palm Springs is coming up in just a few d...2024-01-2333 minIn the LoupeWhat 2024 Is Gonna Look LikeWe're setting our sights on the latest technological advancements and decoding the secrets of successful digital marketing for jewelers. Michael sets up what Season 5 of In the Loupe will look like as well as teases a few of the episodes he is most interested in sharing.In the second half of the show, he is joined by Ross Cockerham, CEO & Co-Founder of Punchmark, to talk about what he is most excited about personally this upcoming year.Learn more about National Rarities: nationalrarities.com/pages/host-an-eventSend us a text2024-01-0241 minIn the LoupeThe Art of Crafting, and Improving, Punchmark's Vendor VaultThis is the follow up episode to S4 E16, where we discussed the creation process (and mistakes) of our new publication, the Vendor Vault.Now, after the completion of our 3rd issue of the Vendor Vault, Sarah Weekes, Art Director at Punchmark, Savannah Kell, Junior Designer at Punchmark, joins Mike to talk about the things we improved, how we keep innovating, and what is coming in future issues!Read the Vendor Vault here:https://issuu.com/punchmark/docs/vendor_vault_issue_3_finalSend us a text2023-12-0540 minIn the LoupeBlack Friday Prep with Stuart BlessmanGet ready for Black Friday and this holiday season, with our special guest, Stuart Blessman, Director of Digital Marketing at Punchmark. We've packed this episode with loads of practical advice on how to ride the wave of the biggest shopping season of the year, especially with the evolving trends that are seeing more and more customers favor the omni-channel solution. Stuart also sheds light on how to utilize the power of platforms like Google and Facebook in order to boost your holiday sales. From setting up your Google Merchant Center and Facebook Shop, to understanding your audience, i...2023-10-3133 minIn the LoupeA Masterclass on Email Marketing with Stuart BlessmanReady to amp up your email marketing game? We've got Stuart Blessman, Director of Digital Marketing at Punchmark, sharing the nitty-gritty of email marketing and how it's evolved in recent years. From the right amount of emails to leveraging sequences, Stuart guides us through the digital marketing labyrinth. We take an in-depth tour of email marketing platforms such as Constant Contact, Active Campaign, Campaign Monitor, Mailchimp, and Klaviyo. Stuart reveals how these platforms, with their unique features and integration options, serve as powerful engines to boost your store's revenue. Send us a text2023-10-0330 minIn the LoupeDigital Accessibility and Your Website ft. AccessiBeIf you have a website, it's important for you to understand what the Americans Disabilities Act (ADA) means for you. Delve into the world ADA compliance for websites, joined by the experts from AccessiBe, Punchmark's new ADA compliance partners. From understanding the legal landscape to practical implementation, our conversation sheds light on the importance of web accessibility and how AccessiBe's innovative Accessibility Widget can empower businesses to create truly inclusive online experiences. Tune in to discover how ADA compliance isn't just a requirement, but a step towards a more accessible and equitable digital world....2023-08-2224 minIn the LoupeA Need for SpeedPage speed for your website might not be the first thing you think of when it comes to optimizing your website for online performance, but I assure you... it matters more than you expect. Mobile Page Speed Score is one of the key factors that Google uses to rank your website. Punchmark is so excited to have finally cracked the... erm... code and figured out how to take our websites from a middling score of 30s and 40s to industry smashing 90s! These improvements did not come easily, and nor are they easily explained to listeners that...2023-08-0829 min