Shows
Strategy TalksLinkedIn Video Strategies with Purna VirjiLinkedIn is no longer just about text and articles! What DOES it take to make your brand unforgettable on LinkedIn in 2025? Video!Video is taking center stage. On this episode of Strategy Talks, I sit down with a LinkedIn insider to uncover the newest trends, features, and strategies that are driving results with LinkedIn video in 2025.★★★★★Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning a...2025-05-2931 min
Lunch Hour Legal MarketingUltimate LinkedIn Guide for LawyersLinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht.
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LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you’ve been hoping for. What does your audience care about? What do...2025-05-211h 10
The Search SessionHuman-First Content Strategy in a Machine-First World | Purna Virji (Linkedin)In this episode of The Search Session, host Gianluca Fiorelli sits down with digital marketing powerhouse Purna Virji – Principal Consultant at LinkedIn and former Microsoft leader.Together, they unpack how to create meaningful, human-first content in an AI-driven landscape, why outcomes matter more than outputs, and how to balance authenticity with algorithms. Expect sharp insights, real strategies, and a few fun detours into pizza, Bollywood, and Italian curse words.This is the 7th episode of the series: Watch on YouTubeHere's what you'll learn in this episode:...2025-04-0752 min
Insights UnlockedLinkedIn marketing strategies (organic and paid) that workEpisode web page: https://tinyurl.com/4rymcmrs-----------------------Rate Insights Unlocked and write a reviewIf you appreciate Insights Unlocked, please give it a rating and a review.Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.-----------------------In today’s crowded digital world, standing out on LinkedIn is mo...2025-02-2134 min
10xMarketer PodcastContent Strategy for C-Suite & Leaders: Drive Success | Purna Virji |10xMarketerContent Strategy for C-Suite & Leaders: Master LinkedIn Thought Leadership
In today’s competitive landscape, C-Suite executives and business leaders must harness the power of content strategy to establish thought leadership, particularly on platforms like LinkedIn. By creating and sharing valuable, authentic content, leaders can not only enhance their personal brand but also drive business growth. Whether you're looking to engage with your network, showcase your expertise, or position your company as an industry leader, a well-planned content strategy is key. In this episode, we explore practical tips and actionable insights for C-Suite leaders to effectively use LinkedIn as...2024-12-0437 min
Women in B2B Marketing86: **2024 U.S. Election Roundtable** Leading Our Teams Through an Emotional Election Week - with 5 Special Guests and GTM Leaders**Note from Jane** This week, it felt wrong to publish a typical marketing-focused episode, with a big election on many of our minds. So somehow, last minute, we gathered this amazing group of women leaders to talk about how they're handling this emotional time with their teams. I hope our conversation provides guidance, camaraderie, and a little hope during tumultuous times. - Jane ---In this special roundtable episode of "Women in B2B Marketing," host Jane Serra leads a discussion with 5 fellow women leaders in GTM on navigating the workplace during the emotionally charged 2024 U...2024-11-0637 min
The Digital Marketing Mentor070: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode)Send us a textIt’s been said that the future of digital marketing is female: creative, data-driven, and unstoppable. Join us for an inspiring episode of the Digital Marketing Mentor as we explore and reflect on past conversations that follow the remarkable journeys of women who are breaking barriers and redefining the industry. From embracing unexpected or unplanned career transitions and the importance of mentorship to overcoming imposter syndrome and balancing expectations, this group of women is laying the groundwork for the next generation and leading the charge in digital transformation.Episode Highlights 2024-09-2556 min
The Rainmaker PodcastThe Secrets to Authentic Thought Leadership in 2024 with LinkedIn's Purna VirjiHow can you elevate your professional visibility and credibility in today’s online world? In this week's episode I am joined by the incredible Purna Virji, a former Microsoft luminary and current Principal Consultant, Content Solutions at LinkedIn. Together, we explore the power of thought leadership and uncover top strategies to boost your professional profile. Purna offers her expert advice on maintaining a unique perspective and standing out authentically in a competitive landscape. Her insights are sure to be invaluable for both you and me. Tune in to gain a wealth of knowledge on enhancing your thought le...2024-06-1240 min
The Digital Marketing Mentor062: Queen of Content Solutions: Empowerment Through MentorshipSend us a textThis episode features Purna Virji, principal consultant of Content Solutions at LinkedIn, and explores her holistic view of content marketing. She dives into what has shaped her perspective through her 20-year career in marketing as a content creator, program manager, SEO public, instructional designer, and brand evangelist. Tune in to learn more about mentorship's role in Purna’s journey in content marketing and hear some of the best engagement tips from one of the industry’s social media marketing gurus. Episode Highlights Purna says her life purpose is to ‘li...2024-06-0544 min
Culture CrushThe One With All The Guests and Dan DowmanIn this episode, Dan Dowman reflects on the past episodes of Strategy Shorts and expresses gratitude to his guests. He announces a shift in focus towards organisational culture, leadership, and team building.
The episode features top takeaways from previous guests, covering topics such as consumer problem-solving, content creation, storytelling, strategy development, and personal growth. The guests provide practical advice and insights for listeners to implement in their own lives and businesses.
Chapters:
00:00 Introduction and What’s Next
02:23 Conquer Imposter Syndrome with Julian Cole
03:29 Stop writing personal journals, with Da...2024-05-2448 min
The Business Storytelling Podcast663: 5 common marketing mistakes you must stop nowWhat are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them.
Join us and grab a copy of her book here: https://amzn.to/3yh4rQL2024-05-1723 min
Digital Marketing StoriesRevealing Digital Marketing Missteps that Made Her a StarToday, we're in for a special treat as we're joined by Purna Virji, a renowned PPC expert, author, consultant, and all-around guru in digital marketing.In today's episode, we're diving deep into the labyrinth of explaining digital marketing to the uninitiated, tackling the misconceptions and complexities with Purna's incisive clarity. We'll get a glimpse into her world – from university days in Cardiff to her big move to the US, navigating through her auspicious career trajectory that led her straight to the heart of SEO.As we unravel Purna's approach to creating high-impact content th...2024-04-2437 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersDrive High-Impact B2B Content Marketing With Thought Leadership Narratives with Purna VirjiJoin Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts.Key Takeaways:(00:38) Introduction to Purna's expertise in B2B content marketing and thought leadership.(01:23) Purna's transition from journalism to a leading role at LinkedIn.(02:34) Overview of Purna's book...2024-04-0541 min
Culture CrushThe Authentic Way To Build Your Brand with Purna Virji🙅♀️ Your story matters. But so many of us shut it down.
👉 Why? Because we think reach means growth. So we sanitise instead of celebrate.
👀 But reaching lots of people isn’t the same as reaching the right people.
🎯 And reaching the right people starts when you tell your story.
Today on Strategy Shorts we welcome Purna Virji, Principal Consultant at LinkedIn. As an alumnus of Microsoft, renowned keynote speaker, and author of High-Impact Content Marketing it’s fair to say that Purna has conquered Mount Marketing.
We discuss Purna’s jou...2024-03-2223 min
The Strand Review of BooksHigh-Impact Content Marketing, with the author, Purna VirjiPurna Virji, author of High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect Hosted on Acast. See acast.com/privacy for more information.2024-03-1909 min
Funnel RebootHigh Impact Content Marketing, with Purna VirjiIn numerous companies, the approach to content strategy appears to be nonexistent, marked by haphazard content creation and dissemination. A notable absence of a cohesive plan to align content with overarching marketing objectives is evident, leading to a disjointed and less effective approach. In light of these challenges, it becomes imperative for companies to recognize the critical significance of implementing a robust content strategy. The upcoming discussion will delve into a methodology that not only addresses these shortcomings but also promises to elevate content creation to a level where flawlessness becomes a tangible outcome. As we navigate through the...2024-03-1347 min
How I Made it in MarketingContent Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)You know too much. You know too much.No this isn’t dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you’re asking your customer to do.And it makes it hard for you to see your advertising and your conversion funnel through the customer’s eyes.Or as my next guest put it in her podcast guest application – Be mindful of the ‘curse of knowledge’ (which could itself be a good name for a mystery movie).To hear...2024-03-041h 10
Digital Marketing DominationExploring LinkedIn's Content Solutions: Purna Virji's Insights on Content Marketing, Storytelling, and SEOIn this episode of Digital Marketing Domination, host Jamil Zabaneh sits down with the esteemed Purna Virji, Principal Content Solutions Consultant at LinkedIn and author of High Impact Content Marketing. Purna shares her wealth of knowledge and expertise in the world of digital marketing as she discusses valuable insights on creating compelling content, the power of storytelling in marketing, and the evolving trends in SEO and digital marketing. Listeners will gain valuable strategies and wisdom, whether they are new to the world of marketing or seasoned professionals. Tune in for an enlightening conversation packed with expert advice and practical...2024-02-2124 min
B2B Social Growth: Presented By Tribal ImpactHow To Elevate Your Content Strategy Through Employee Advocacy With Purna Virji From LinkedInWhen employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program. We’ll be covering:Creating high-impact content.Why thought leadership is crucial in shaping a company's content strategy.How employees can effectively contribute to and amplify the key messages of a company.View our upcoming schedule here: https://www.tribalimpact.com/res...2024-01-3151 min
How To Sell MoreMarketers, Why You Need To Talk To Sales | Purna VirjiIf your marketing content has been ineffective, you may be overlooking some valuable insights from the people who deal with your clients every day – your sales team. This week, Mark is joined by Purna Virji, past winner of the LinkedIn Ads Cross-Functional Partner of the Year award, and author of "High Impact Content Marketing." She’s got some serious chops in making sales and marketing play nice together, working with teams of all sizes across the globe. She walks us through the benefits of using insights from sales to inform marketing strategies and creating a coll...2024-01-2332 min
Chats with JasonHuman-Centric Content MasteryIn this engaging podcast episode, Jason S Bradshaw welcomes Purna Virji, author of the bestselling book "High Impact Content Marketing: Strategies to make your content intentional, engaging, and effective." Purna shares insights into the motivation behind writing her book, emphasizing her desire to help individuals enhance their content marketing efforts. With a diverse background that includes agency work, startup experience, and roles at a search engine and social media company, Purna identifies common challenges faced by businesses of all sizes in creating standout content.The conversation takes a turn to the role of AI in...2024-01-2124 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and EffectiveContent is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset?
Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here?
Same concept, different angles. Could you share some examples to explain this ?
How should one identify big ideas?
What are the 4 objections? How can content overcome these proactively?
Purna answers the above questi...2024-01-1642 min
Marketing Meetup PodcastHow to create high-impact content when your resources are stretchedAuthor of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED.
Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered:
✖️ How to turn one idea into multiple fresh, unique pieces of high-performing content.
⏰ How to make the most of limited time to create content that actually lands with impact.
🌲 How to create evergreen content that just works, year after yea...2023-11-3056 min
Search Engine Journal ShowHow To Create High-Impact Content In A Changing Landscape with Purna Virji - EP326In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the common mistakes content marketers make, and how you can avoid them as you plan your marketing strategy. Tune in and hear strategies for creating genuinely inclusive and relevant content that audiences will actually want to consume, so your content strategy won't go the way of the dinosaurs. 2023-11-2939 min
The Digital Marketing Mentor041: English, Ethics, Education, and Encouragement in Paid Search with Navah HopkinsSend us a textFrom an early dream of becoming an English teacher to her pivotal shift into the marketing world, Navah's story is a testament to following one's true calling. Discover how her mentors shaped her into a professional and compassionate leader, and explore mentorship strategies that have left a lasting impact. Navah shares invaluable insights on digital marketing trends, data privacy, and the surprising findings from Optmyzer's recent study. Whether you're an experienced marketer or a newcomer, Navah's wisdom will leave you inspired and better equipped for success in the dynamic realm of digital marketing. 2023-10-251h 08
The Marketing Book Podcast457 High Impact Content Marketing by Purna VirjiHigh-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji About the Book: Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. 2023-10-131h 22
The Near MemoHigh Impact Content Marketing in the Age of AISend us a text What Is Content?: Purna Virji and I discuss what motivated her to write the book, how she defines “content” and why she took a very expansive approach to content strategy and marketing. She also discusses the foundation of great content and what digital marketers can learn from traditional marketing. Creating ‘High Impact’ Content: What exactly makes a “high impact” content? How do you differentiate your content, especially in a B2B context? Virji explains how to find the overlap between internal company needs and customer needs a...2023-09-2255 min
Security Revenue LiveContent Marketing That WorksWhy aren't your customers choosing you?
Unraveling the magic of marketing starts with understanding human behavior.
Each decision we make is a revealing dance of emotions, experiences, and influences.
In this week's episode, Purna Virji, Principle Consultant at LinkedIn and author of the new book High-Impact Content Marketing, shared her thoughts on engaging your audience through content.
With the proper understanding, marketers can choreograph this dance, turning potential customers into brand loyalists.
Here are a few insights I gained from...2023-08-0429 min
SERP's Up SEO PodcastSERP’s Up | Repurposing your content for searchHow do you effectively repurpose content for Google Search? What types of assets should you be repurposing? Can AI help with repurposing content at scale? In this episode, Wix’s own Mordy Oberstein and Crystal Carter dive deep into repurposing your audio and video content for Search. Joining the show is LinkedIn’s very own Purna Virji to demonstrate the benefits of repurposing content at scale. Plus, take a directional look into where the SERP is headed for of audio and video content. Ready to get the most out of your content with max eff...2023-07-2642 minSERP's Up SEO PodcastSERP’s Up | Repurposing your content for searchHow do you effectively repurpose content for Google Search? What types of assets should you be repurposing? Can AI help with repurposing content at scale? In this episode, Wix’s own Mordy Oberstein and Crystal Carter dive deep into repurposing your audio and video content for Search. Joining the show is LinkedIn’s very own Purna Virji to demonstrate the benefits of repurposing content at scale. Plus, take a directional look into where the SERP is headed for of audio and video content. Ready to get the most out of your content with max eff...2023-07-2642 minWomen in B2B Marketing15: Creating High-Impact Content Marketing - with Purna Virji, Principal Consultant, Content Solutions at LinkedInThis episode of Women in B2B Marketing features an interview with Purna Virji, Principal Consultant, Content Solutions at LinkedIn and author of High Impact Content Marketing (coming out July 3, 2023). Jane and Purna discuss Purna's journey in writing her book, her extensive background in content marketing, and her experience working with different industries. Purna talks all about high-impact content, including:the importance of diversity, equality, and inclusion in content marketing leveraging wording, language, and visuals to break stereotypeshow to effectively study your audienceher approach to creating high-impact content repurposing content so it can live...2023-05-1042 min
LinkedIn Ads ShowThe Future of LinkedIn Ads from the LinkedIn B2Believe Live EventShow Resources Here were the resources we covered in the episode: B2Believe Event Join LinkedIn Ads Fanatics community for access to all our courses Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript LinkedIn's B2Believe event happened last week in San Francisco and shared some groundbreaking stuff for LinkedIn Ads. Just in case you missed it, I'm recapping all the highlights on this we...2022-12-0125 min
Marketing Smarts: A MarketingProfs PodcastHow to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts2022-04-1432 min
Marketing Meetup PodcastHum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content Marketing Strategy - Purna Virji, Senior Content Solutions Consultant at LinkedinThe pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it's not easy to implement.
In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect's buying journey. How does one be always on without having to always be working?
In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji shares how marketers can re-think their content planning approa...2021-09-2857 min
The Yoast SEO podcastPurna Virji on building your brand on LinkedInFrom journalism and PR, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees' personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples.2021-02-1043 min
PPC Town Hall16. Meet the 2 most influential people in PPC with Michelle Morgan and Purna VirjiOur panelists this week are the top 2 most influential PPC experts in the world according to the annual PPC Hero survey:
Michelle Morgan, Director of Client Services at Clix Marketing
Purna Virji, Sr. Manager, Global Engagement at Microsoft
Topics we discussed:
How to build a winning personal brand
The best PPC tips of 2020 that vaulted Michelle and Purna to the top of the list
How Purna and Michelle keep up-to-date with constant change in digital marketing
The features they are most excited about for the coming year
2020-07-181h 02
PPC Live The Podcast - The F*ck ups that led to TriumphsEP77 - Microsoft Advertising#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji)
Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not?
Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in?
Q3 What are some ways you’ve found that Microsoft Advertising does not perform well for your clients? What industries are the clients in?
Q4 Are any of you currently using or plan...2019-11-2121 min
𝙈𝘼𝙇𝘼𝙂𝘼𝙈𝘽𝘼MALAGAMBA - UK GARAGE FLAVA 1 (Vocal)It's About Vocal Garage
Alyss Conducta Cadenza Cj reign Craig David Daniel James Din Blakk habit Dr. Oscilator Fizzikx Georg-E Higgo Idris Elba Charlie Ayo J Hus Kobe JT Mj Cole Moony Mph Prescribe da vibe Sammy Virji Scott Garcia Rude Jude Sharda The Anthill mob Wibbly Dakota six Wiley Wolfe Yozhi Yumna black Dread Mc Avirex Airways Kiwi records Peace and love Midnight Say it Southpoint Mony and movement Waking up Supply drop People Jorja smith
Talking Palm Lift me up Vitamin C Heartline Iceland girl Bad love Amnesia Jam steppa Filame Crazy Same way Did you see Never...2019-09-271h 14
𝙈𝘼𝙇𝘼𝙂𝘼𝙈𝘽𝘼MALAGAMBA - UK GARAGE FLAVA 2 (Bassline)It's About UKG & Bassline
Ali Mck Iyz Conducta Coldplast Contaktz Fork and knive Gofra Maslow Idris Elba Cah-lo Jack Junior Jammz Killjoy Le Duke Limita Madd again Flava D Movement Murder he wrote Murlo Sammy Virji Sharda Vital Techniques
Peace and love Avirex Airways Overload Warehouse Roadman anthems Tsugi Digital Kiwi kuts Driver London town All night Stronger Target Mini magnum De ja vu Ballie Got your money Energy and stamina Disturbance Vino Bawlout Piratez Honey riddim Together Shapes Wiskey and ice
Garage Vocal
Alyss Conducta Cadenza Cj reign Craig David Daniel James Din Blakk habit Dr. Oscilator Fizzikx Georg-E...2019-09-2754 min
𝙈𝘼𝙇𝘼𝙂𝘼𝙈𝘽𝘼MALAGAMBA - FUTURE GARAGE FLAVA 3 (Energy)It's About The Energy Future Garage
Akkord Daze Prism Deadly Beatz Deadly Habitz Dj Madd Earthnut Georg-E Blackk Habit Margari's kid Marvel and Eli MkII Movement Nocturnal sunshine Sine step Volor flex Invasion Long time Mendax Mooni
Over Southpoint Avirex airways Take it down low After dark Check On the rocks Sippin' Absent Fill it U and Me Elegiac I can do
Future Dub
Alix Perez Blue Marten Club Root Crasette Dusqy Ishome Lewis James Margari's kid Chelian Vacant Volor Flex Incomer Vromm Unquote
Melodrama Believe me Blue skies Demon drum Embryo Kouala Fade Adam Clash In it Meteor Homeward...2019-09-2747 min
𝙈𝘼𝙇𝘼𝙂𝘼𝙈𝘽𝘼MALAGAMBA - FUTURE GARAGE FLAVA 4 (Deep)It's About Deep Future Garage
Answer code request Av av av Bicep and Ejeca Blanc Burial Margari's kid Clubroot Deadly habitz Deft Dusky Earthnut Evil nine In ravens Kastle Manu shrine Mj Cole Mk II Moderat Nemea Nocturnal sunshine Phelian Shadow child bodhi Synkro Volor flex Invasion The conspiracy Deep South
Fractures Connected Annutara Ash Girl girl After Dark Escape myself Manhunt space You Eyes Archangel Cherubs cry Garage girl Loqux and Past Skin deep With me Gold coffin Beautiful things Purna Titan If only Falling Rusty nails Mirror Hotel Thememoir Move on Um Lunar cycle phase Deep South City...2019-09-271h 03
𝙈𝘼𝙇𝘼𝙂𝘼𝙈𝘽𝘼MALAGAMBA - FUTURE GARAGE FLAVA 5 (Dub:Trap)It's About Future Dub Garage & Future Trap
Alix Perez Blue Marten Club Root Crasette Dusqy Ishome Lewis James Margari's kid Chelian Vacant Volor Flex Incomer Vromm Unquote
Melodrama Believe me Blue skies Demon drum Embryo Kouala Fade Adam Clash In it Meteor Homeward Move on Highway Over you Hot Monday Train to Shanghai Restart Zombie Last rites Deep South For the new dawn
BASS
Ali Mck Iyz Conducta Coldplast Contaktz Fork and knive Gofra Maslow Idris Elba Cah-lo Jack Junior Jammz Killjoy Le Duke Limita Madd again Flava D Movement Murder he wrote Murlo Sammy Virji Sharda Vital Techniques
Peace...2019-09-2757 min
The Content CoalitionMicrosoft’s Top 3 Marketing Strategies to Adapt to: Voice Search, Audience Targeting, and AIIn this episode of The Content Coalition, we interview Purna Virji, Senior Manager of Global Engagement at Microsoft, an American multinational technology company. Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. Tune in as Purna shares some strategies that...2019-07-3100 min
Search Engine Journal ShowMicrosoft’s Purna Virji on Lifelong Learning, Lifting Others & Positivity - Ep. 155Get to know Microsoft's Purna Virji – her career journey, real-life struggles, and lessons she's learned along the way. The post Microsoft’s Purna Virji on Lifelong Learning, Lifting Others & Positivity [PODCAST] appeared first on Search Engine Journal.2019-06-2735 min
Youth TrendsS02 E01: Microsoft's Purna Virji on 2019's tech trendsOur first guest of Season 2 is Purna Virji, Senior Manager of Global Engagement at Microsoft, who gave a fascinating keynote at YMS NYC a few months ago. Voxburner founder Simon Eder got Purna on the phone to chat about the digital trends impacting the daily lives of Gen Z, and what she's learned from her role at one of the world's largest tech companies.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons...2019-02-0421 min
Digital Marketing RadioANNOUNCEMENT: “Digital Marketing in 2019” livestream seriesThis is an announcement of "Digital Marketing in 2019", a new livestream series that will be happening during the month of December 2018. Listen for full details!
The whole livestream event will be available for you to watch online for free –
you can get the full details via the Facebook Messenger app.
To watch live, just go to the DigitalMarketingRadio.com home page and follow the steps from there. It would be great to see you as part of the live audience!
So what exactly is “Digital Marketing in 2019”?
You may remember me having over 100 digital marketers on a livestream a couple of yea...2018-11-1703 min
Digital Marketing RadioANNOUNCEMENT: “Digital Marketing in 2019” livestream seriesThis is an announcement of "Digital Marketing in 2019", a new livestream series that will be happening during the month of December 2018. Listen for full details!
The whole livestream event will be available for you to watch online for free –
you can get the full details via the Facebook Messenger app.
To watch live, just go to the DigitalMarketingRadio.com home page and follow the steps from there. It would be great to see you as part of the live audience!
So what exactly is “Digital Marketing in 2019”?
You may remember me having over 100 digital marketers on a livestream a couple of yea...2018-11-1700 min
Innovation Crush#204: Purna Virji - Future Forward FreedomAs Microsoft's Senior Manager of Global Engagement, Purna Virji travels the world explaining the present day practical uses of some of the world's most advanced technology. A former award-winning journalist, theatrical stage manager, and communications specialist, Purna is adept at engaging audiences. Now with her vantage points on things like artificial intelligence, natural language processing, ad tech, chat bots, and Microsoft's suite of technological capabilities, Purna brings brands and businesses into the future through conversation and ideation. In this episode, recorded live at INBOUND, Purna breaks down our psychological connections to technology, tricks she uses to keep audiences engaged, and...2018-10-1738 min
Masters of Craft#204: Purna Virji - Future Forward FreedomAs Microsoft's Senior Manager of Global Engagement, Purna Virji travels the world explaining the present day practical uses of some of the world's most advanced technology. A former award-winning journalist, theatrical stage manager, and communications specialist, Purna is adept at engaging audiences. Now with her vantage points on things like artificial intelligence, natural language processing, ad tech, chat bots, and Microsoft's suite of technological capabilities, Purna brings brands and businesses into the future through conversation and ideation. In this episode, recorded live at INBOUND, Purna breaks down our psychological connections to technology, tricks she uses to keep audiences engaged...2018-10-1738 min
Time for Marketing#6 - Purna Virji - Intelligent search and intelligent assistants: Exploring the AI-era of searchPurna Virji is the Senior Manager, Global engagement at Microsoft and was a speaker at the Search Leeds conference 2018. Her presentation was titled Intelligent search and intelligent assistants: Exploring the AI-era of search and she generally spoke about how Bing and Google are using AI in search, and how SEOs and website owners can use Artificial Intelligence in search marketing. There was an interesting view on voice search that you don't really hear all the time.
If you would like to see the whole presentation, here are the slides:
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intelligent a...2018-08-2720 min
Time for Marketing#6 - Purna Virji - Intelligent search and intelligent assistants: Exploring the AI-era of searchPurna Virji is the Senior Manager, Global engagement at Microsoft and was a speaker at the Search Leeds conference 2018. Her presentation was titled Intelligent search and intelligent assistants: Exploring the AI-era of search and she generally spoke about how Bing and Google are using AI in search, and how SEOs and website owners can use Artificial Intelligence in search marketing. There was an interesting view on voice search that you don't really hear all the time.
If you would like to see the whole presentation, here are the slides:
SearchLeeds 2018 - Purna Virji - M...2018-08-2720 min
TNW ConferencePurna Virji (Microsoft) on designing conversational AIWe’re moving into brave new world where conversation is the new interface. Designed correctly, chatbots and voice apps can engage and delight customers. Poor user experiences on the other hand can alienate customers in droves. What are the secrets to creating effective conversational experiences? Attend this research-based session to find out.
Full video: https://youtu.be/nCH8b1pUyG4
All about TNW Conference: https://tnw.to/conference2018-07-1920 min
MozPodVoice Search, with Purna VirjiCurious about the ins & outs of voice search? Purna Virji of Microsoft joins Hayley Sherman on MozPod to share her insights. Purna discusses how & why we are using voice search, how it differs from the more standard text input search, & what's next on the horizon. She also breaks down the difference between three "avenues" of voice search: traditional, digital assistants, & chatbots. Purna's blog posts can be found here: http://bit.ly/MozPod39-blog; http://bit.ly/MozPod39-chatbots. She mentions a few other resources during the conversation: https://bit.ly/2wE8Op1 ; https://gtnr.it/2z428RS; Dr. Pete...2018-07-1030 min
PPC Rockstars10 Years of PPC Rockstars10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program.2018-05-1734 min
PPC Rockstars10 Years of PPC Rockstars10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program.2018-05-1734 min
The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know by Lisa Raehsler #397 6 AdWords & Bing Ads Secrets Every PPC Marketer Should KnowJoin Chris and Matt for a great Thanksgiving discussion on useful AdWords and Bing Ads tips from six paid search experts. This episode features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela.Author: Lisa RaehslerSource: https://www.searchenginejournal.com/ppc-secrets/224339/#close–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digita...2017-11-2731 min
PPC RockstarsAmazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 (PPC Roundtable Part 2)Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.2017-11-1629 min
PPC RockstarsAmazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 (PPC Roundtable Part 2)Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.2017-11-1629 min
PPC RockstarsPPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.2017-11-0231 min
PPC RockstarsPPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.2017-11-0231 min
The PPC Show PodcastEpisode #058 - Purna Virji - Conversions in a Landing Page-Less WorldThis week on The PPC Show, Purna Virji, Senior Training Manager at Microsoft, shares how advertisers can capture conversions in a landing page-less world.
Three big highlights from this week's show. Tune in to hear how:
1) Chatbots are becoming the new app and how we can use them on our websites. Gartner is predicting that by 2020, 85% of our relationships with a company will be managed without human communication.
2) Digital personal assistants are becoming the new browser and what does that mean for advertisers?
3) AI is really the brains behind it all and how we can better use it to understand...2017-09-1250 min
The Location Station Digital Marketing Podcast with Dave EddyAR/VR/MR: A Visual Future Reality of Search with Microsoft’s Purna Virji
Being devoted PPC nerds here at The Location Station, we were thrilled to have the chance to chat with the #1 most influential PPC expert in the world and all around lovely human, Purna Virji. Purna is the Senior PPC Training Manager at Microsoft in the Bing Ads team and for well over a decade she’s been living, breathing and dreaming PPC, SEO and Voice Search.
5 Questions You Can Answer After Listening To This Episode On Visual Search With Purna Virji:
1. What is the difference between AR, VR & MR?
2. How are these technologies already being use...2017-01-1853 min
Search Engine Journal ShowUsing Voice Search & AI for Content Marketing: An Interview With Purna VirjiMicrosoft Senior Training Manager Purna Virji sat down with SEJ Executive Editor Kelsey Jones to talk about voice search and AI for content marketing. The post Using Voice Search & AI for Content Marketing: An Interview With Purna Virji appeared first on Search Engine Journal.2016-11-0706 min
Search Talk LiveBing's #1 Most Influential PPC Expert, Purna VirjiThe #1 Most Influential PPC expert in the world ranked by PPC Hero will be live to share her paid advertising knowledge with you. Need I say more?That’s right Purna Virji, Senior Bing Ads PPC Training Manager at Microsoft will be on Search Talk Live with hosts Robert O’Haver and Caleb McElveen to talk the latest in paid advertising strategies.Purna’s expertise covers a long list of areas including PPC, Voice Search, Direct Response Marketing and much more. She shares her knowledge through several speaking opportunities, as well as being a contributor to one of...2016-10-181h 00
SEM SynergyBing Ads Christi Olson and Purna Virji Talk PPC Hot Topics, Tips & TricksChristi OlsonandPurna Virji, both from Bing Ads, joined Bruce Clay, Inc.s Kristi Kellogg and David Szetela for a roundtable discussion on all things regarding paid search. These PPC leaders take on SEM hot topics including Product Listing Ads, remarketing and social campaigns. They also answer critical questions like to how to keep Shopping Campaigns creative and how to optimize a mobile site for a good quality score. Dont miss it youll get great tips and tricks to enhance your own paid search campaigns.2016-03-1630 min
SEM SynergyBing Ads Christi Olson and Purna Virji Talk PPC Hot Topics, Tips & TricksChristi OlsonandPurna Virji, both from Bing Ads, joined Bruce Clay, Inc.s Kristi Kellogg and David Szetela for a roundtable discussion on all things regarding paid search. These PPC leaders take on SEM hot topics including Product Listing Ads, remarketing and social campaigns. They also answer critical questions like to how to keep Shopping Campaigns creative and how to optimize a mobile site for a good quality score. Dont miss it youll get great tips and tricks to enhance your own paid search campaigns.2016-03-1630 min
PPC RockstarsPPC Pro and Cons: Working Agency vs. InHousePPC Pro and Cons: Comparing Working for an Agency as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan.2014-09-1828 min
Marketing NirvanaManaging Paid Search Accounts In-HouseManaging Paid Search Accounts In-House to maintain project management and a strong client-consultant relationship as Brad speaks with in-house SEO/PPC/PR/Social professional, Purna Virji,the Online Marketing Manager for Stroll.2012-11-0535 min