Shows
PodcastPodcasting for Sales – How Trust and Consistency Convert LeadsSend us a text In episode fifty-nine of Podcasts Suck, Sebastian Rusk explores the critical concept of building trust in podcasting and how it can drive sales. He also shares insights on the importance of certainty in the buying process, emphasizing that potential buyers need to trust you before they make a purchase. Tune in...2025-06-2609 minPodcastStop Screaming for Attention: The Smarter Way to Market with a PodcastSend us a text In episode fifty-eight of Podcasts Suck, Sebastian Rusk discusses into the chaotic world of social media and why shouting louder isn’t the answer to gaining attention. Instead, we discuss how podcasting offers a unique opportunity to create intentional, long-form content that builds trust and authority over time. Tune in for insights...2025-06-2510 minPodcastHow to Use Your Podcast to Warm Up Leads and Close SalesSend us a text In episode fifty-seven of Podcasts Suck, Sebastian Rusk explores the transformative power of podcasting as a strategic tool for business growth. If you’ve ever wondered how to turn your podcast into a lead-generating machine, you’re in the right place! Tune in for actionable tips on leveraging your podcast to not only...2025-06-2410 minPodcastPutschcast – TeaserStay tuned and keep your bayonets and guillotines sharpened! In 2025 a new global podcast is coming that will explore riots, rebellions and revolutions, and the intoxication of power that goes along with it. Each episode will focus on a unique event in history where power changed hands for better or worse, suddenly or through...2025-06-2401 minPodcastHow to Turn Podcast Guests Into Clients Without Selling on the MicSend us a text In episode fifty-six of Podcasts Suck, Sebastian Rusk explores the art of turning podcast guests into clients without the need for pushy sales tactics as he shares a proven strategy developed over a decade of experience, highlighting the importance of having genuine conversations with guests. Sebastian discusses the framework required to...2025-06-1910 minPodcastThe Hidden Marketing Power of Starting a PodcastSend us a text In episode fifty-five of Podcasts Suck, Sebastian Rusk discusses how a podcast fosters a direct and personal connection with listeners, building familiarity and trust that traditional advertising struggles to achieve. Tune in to discover how you can leverage this “free real estate” in your audience’s psyche to enhance your brand and...2025-06-1813 min
PodcastSandro Lepori: “You Underestimated Us” — A Veteran’s Message to the Project Cargo SectorRecorded in Basel, Switzerland, this episode features Sandro Lepori, Director of Industrial Projects at Fracht, and a longtime logistics leader with former roles at ABB and Alstom. Known for his understated style and extensive industry experience, Sandro reflects on a career at the heart of major global projects — and the lessons he’s learned about...2025-06-1122 min
PodcastAgustin Harriague: Why ‘We Do It All’ is a Red Flag in Project LogisticsIn this episode of Project Cargo Professionals, we speak with our first shipper guest — Agustin Harriague, Vice President of Logistics at Mitsubishi Power Americas. From 600-metric-ton gas turbines to last-minute site changes, Agustin knows what it takes to deliver in the complex world of power generation logistics. His message to logistics service providers is...2025-06-0337 min
PodcastElisabeth Cosmatos: Reinventing a Greek Family Firm Through the Language of LogisticsElisabeth Cosmatos didn’t just inherit a logistics company — she re-invented it. In this episode of Project Cargo Professionals, recorded in Thessaloniki, Greece, we speak with the CEO of Cosmatos Group and President of The Heavy Lift Group (THLG). From juggling NATO calls in her first job to steering the business into project cargo and...2025-05-2045 minPodcastHow To Make Money and Increase Sales with a PodcastSend us a text In episode fifty-four of Podcasts Suck, Sebastian Rusk discusses on monetization strategies for podcasters, exploring various ways to turn your passion into profit. Tune in for laughs, valuable advice, and a look at the possibilities that await in the world of podcasting! TIMESTAMPS [00:02:04] Making money with a podcast. [00:05:51] Networking...2025-05-1313 min
PodcastBo Drewsen: Regret Less, Do More — A Life in Project CargoWith over 40 years in the freight business and two company exits under his belt, Bo Drewsen has seen the logistics industry from just about every angle — and he’s not done yet. In this episode of Project Cargo Professionals, Bo joins host Luke King for a candid conversation on what it takes to scale...2025-05-1029 min
PodcastRuedi Reisdorf: “You Don’t Buy a Project Cargo Company to Slice It”In this episode of Project Cargo Professionals, recorded in Basel, Switzerland, Luke King interviews Ruedi Reisdorf, owner of Fracht, to discuss the history of Fracht, industry consolidation, and Ruedi’s views on company acquisitions and growth – without borrowing money. He shares personal anecdotes, his strategy for maintaining a company’s culture following acquisition, and his thoughts...2025-05-0637 min
PodcastKevin O’Sullivan: From Military Man to Buying a Bit of Mammoet19 years in the military taught Kevin O’Sullivan discipline and structure, but he made the leap into construction and logistics and then went on to lead a management buyout of Mammoet’s southern Africa operation, now Tembo. In the first episode of Project Cargo Professionals, Kevin explains how he got started in heavy lift, how we...2025-04-2944 minPodcastHow to Build Unshakable Confidence and Finally Start Your PodcastSend us a text In episode fifty-three of Podcasts Suck, Sebastian Rusk shares a personal mishap of losing an entire recording due to audio issues, emphasizing the importance of being prepared. Tune in for practical tips and a reminder that everyone makes mistakes—what matters is how we push through them! TIMESTAMPS [00:02:50] Borrowing confidence in...2025-04-1015 min
PodcastProject Cargo Professionals – TrailerProject Cargo Professionals takes you inside the heavy lift business to meet the characters who make the big stuff move. Discover the extraordinary stories of logistics leaders from all walks of life – and all corners of the earth – who’ve successfully navigated the highs and lows of project forwarding. Join us as we junk...2025-03-2701 minPodcastI Dont Have Time To Start A PodcastSend us a text In episode fifty-two of Podcasts Suck, Sebastian Rusk dives into the concept of time as life’s most valuable asset and challenges the notion that busy schedules prevent us from pursuing our passions. Tune in for laughs, practical advice, and a motivational push to make podcasting a priority in your life! TIMESTAMPS...2025-03-1916 min
PodcastFrom Cold Leads to Warm ConversationsSend us a text In episode fifty-one of Podcasts Suck, Sebastian Rusk shares insights on the importance of engaging with the audience through live formats, emphasizing the benefits of capturing live recordings for future content repurposing. Tune in for a dose of motivation to take your podcast to the next level! TIMESTAMPS [00:02:47] Turning leads...2025-03-0422 min