Shows
Insightful ConnectionsEp 13: Wes Michael, Rare Patient VoiceWes is the founder and president of Rare Patient Voice. Founded in 2013, Rare Patient Voice is a trusted partner in patient and caregiver research, committed to bringing the opinions and experiences of rare and non-rare patients and family caregivers to the forefront. They help clients find rare and non-rare disease patients and caregivers for studies and connect patients and caregivers with paid research opportunities. Prior to founding RPV, Wes worked for Kantar in the healthcare space, was a brand manager and market research manager at McCormick and worked in insights at General Mills2025-06-1230 min
Insightful ConnectionsEp 12: Layla Shea, UpwordsLayla is the founder and chief Insight officer at Upwords. Since 2008, Layla, and her team at Upwords have been delivering insights that inspire strategy, innovation, communication, and experiences. What sets them apart is their ability to craft compelling narratives that go beyond data, stories that Spark connection, unlock understanding, and ultimately drive business growth. Prior to founding Upwords, Layla was a director at Sklar, Wilton and Associates, a group marketing manager at the Minute Maid Company Canada and a product manager at SC Johnson.2025-05-2823 min
Insightful ConnectionsEp. 11: Andrej Žukov Gregorič, UnsurveyAndrej is a co-founder at Unsurvey. Founded in 2024, unSurvey is a platform for running qual interviews using AI that helps researchers speak to an order of magnitude more people than ever before possible. Unlike others in the AI qual-at-scale space, unSurvey can run rich human-like voice-to-voice conversations thanks to unSurvey's conversational flow builder allowing clients to steer conversations in complex ways to capture more nuanced insights. 2025-01-1330 min
Insightful ConnectionsEp. 10: Sue Collin, RTi ResearchSue Collin is an experience-rich Marketing Insights Professional. She began her career 30+ years ago in the Quantitative space and has since added a Qualitative emphasis to her repertoire. She heads up RTi Research’s Qual Practice.Sue finds that her deep Quant expertise offers a unique perspective in connecting the dots of non-linear Qual conversations with both B2B and B2C consumers.While she’s busy handling her Qual project design and moderation duties, she’s always thinking ahead to how that information will be used to inform prior or subsequent research efforts and meanin...2025-01-0718 min
Insightful ConnectionsEp. 9: Monika Rogers, V.P. Growth Strategy, CMBMonika Rogers is VP of Growth Strategy for CMB. CMB is a trusted insights and analytics partner for Fortune 500 brands, delivering sophisticated custom research that drives growth and efficiency. An ITA group company CMB is ranked as one of the top 25 insights and analytics companies by the Insights Association. Prior to joining CMB, Monika was co-founder and CEO at Digsite, ran her own boutique research and consulting firm, held a position as director of the AC Nielsen Center for Marketing Analytics and Insight graduate program at the University of Wisconsin Madison, and spent the first six years of her...2024-11-2525 min
Insightful ConnectionsEp. 8: AJ Keirans, Founder, Good Human PartnersAJ is the Founder of Good Human Partners. Founded in early 2023, Good Human Partners is the culmination of over two decades in the Market Research Industry. Having the first hand experience across roles and departments, GHP has built its business on service and find the right solution. They are not one size fits all and truly believe in the work and trust it takes to be a true partner. Prior to starting GHP Web AJ was a Design and System Support Specialist at Survey Sampling International, Lead Survey Programming, North America at SSI, Senior Sales Director at Critical Mix...2024-11-1820 min
Insightful ConnectionsEp. 7: Michaela Gascon, CEO, KJT GroupMichaela Gascon is the President and CEO of KJT group. Founded in 2007, KJT provides strategic market research and medical communication services to healthcare organizations. They specialize in the pharma/biotech space and have partnered with many of the top 25 pharma companies. Unlike others in healthcare insights, KJT’s proprietary approach, Insight by Design, is based on service-design thinking principles and ensures bold insights create business impact and activation. They are a diverse supplier boasting WBENC certification, and we are a recognized thought leader in generative AI and human co-creation for healthcare market research.2024-11-0422 min
Insightful ConnectionsEp. 6: Andy Monzon, Vice President, ZintroAndy is a Vice President at Zintro and head of project management & recruitment. Founded in 2007, Zintro is a market research-focused expert network that helps researchers get access to decision-makers, experts, and other audiences for qualitative research. Unlike others in the expert network, panel, and research recruitment spaces, Zintro excels at custom recruitment and finding people other vendors cannot, allowing their clients to get excellent inputs for their research.Prior to joining Zintro, Andy was Associate Director, Project Management at Egg Strategy; Field Manager at Kantar; Project Manager at Flamingo; Project Manager at The Sound Research...2024-10-1424 min
Insightful ConnectionsEp. 5: Marin Mrša, Founder, PeekatorMarin is the Founder and CEO of Peekator. Founded in 2018, Peekator is a quantitative survey platform designed to help companies conduct efficient primary research, allowing them to focus on extracting insights. Peekator specializes in providing high-quality panel data, backed by a money-back guarantee, and offers innovative AI solutions like the recently introduced Conversational AI.2024-10-0227 min
Insightful ConnectionsEp. 4: Susan Fader, Fader FocusSusan is an Award-winning Qualitative Researcher & Business strategist. Her consultancy, FaderFocus, is a business transformation catalyst. They challenge baseline assumptions and inspire businesses to “think and act differently” about the most mission-critical challenges that are impacting their business health. Susan talks with us about the importance of Wide Open Listening; Role of stories and narratives in allowing people to start the conversation in their world versus a regimented hand-holding approach that a research study can default to; and bonus -why tandem cycling is the best team-building exercise!2024-09-1618 min
Insightful ConnectionsEp. 3: Mary Mathes, Director of Data and Insights, Alpha DiverMary Mathes is the Director of Data and Insights at Alpha Diver. Founded in 2011, Alpha-Diver is the consulting firm that applies decision science to drive consumer Interest & Action. Their psychologists, neuroscientists and strategists use a model-based approach grounded in neuroscience to guide leading brands, retailers, and the Wall Street analyst community to more deeply understand – and predict – marketplace behavior in ways proven to help clients drive double-digit brand growth via strategy and activation.Interested in being a guest on insightful connections? Email podcast@qualrecruit.comQualRecruit is a qualitative recruitment firm that delivers quality respondents so m...2024-09-0326 min
Insightful ConnectionsEp. 2: David Bruce, Managing Partner at TL;DR InsightsDavid is a managing partner at TLDR Insights. Founded in 2020 TLDR. Insights is a boutique marketing research and strategy firm that builds on years of industry experience to deliver strategic insights that help clients make an impact. Unlike many research agencies, TLDR is staffed entirely by highly experienced researchers, allowing their clients to receive speed, quality, and actionable recommendations.Interested in being a guest on insightful connections? Email podcast@qualrecruit.comQualRecruit is a qualitative recruitment firm that delivers quality respondents so moderators can work confidently. Our best-in-class recruitment tech guarantees accurate recruits and high...2024-08-1926 min
Insightful ConnectionsEp. 1: Hugh Carling, Co-Founder at LivemindsOur inaugural guest is Hugh Carling, Hugh is a co-founder at Liveminds. Founded in 2010, Liveminds is democratising qualitative research with AI. Their simple, fast, mobile-first platform has been used for over a decade in more than 80 countries by many of the worlds' leading brands, and now they're working to enable the other 70% of the world's economy to benefit from access to qualitative insights.Prior to starting Liveminds, Hugh founded Liveline, a virtual digital agency back in 2006, who created many first of their kind social and mobile applications, including a Paypal's first Facebook app, Diesel's first Facebook group...2024-07-2719 min